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wxyz.com favicon Detroit breaking news, school closings, weather, traffic, & sports - WXYZ, 7 Action News wxyz.com

Excellent Practice30
Improvement Could be Made14
Critical Issues to Attend7
Dec 15, 2019 07:28 AM

Click To Re-generate Current Report

Recommended Actions

  • Edit the title tag, ensure it contains 1-12 words, and with 10-70 characters.
  • Create one H1 element for your page, put the most important keywords in.
  • Use more straight forward terms, avoid using too much jargon in the page content.
  • Remove some of the text content and make the text to code ration to be within 15%-70%.
  • Move the 12 inline css components to an external style sheet file.
  • Reduce number of links to other pages.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Extend the registration of your domain for a longer period.
  • Reduce the number of meta keywords and ensure it only contains 10 to 20 words.
  • ...     52
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Detailed Reviews

Related Category
Most related categories of this website.

courses   dog   multimedia   science   stories   television   trailers   video  

Title
Detroit breaking news, school closings, weather, traffic, & sports - WXYZ, 7 Action News

Words count: 11    Unique Words: 11    Length: 88 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

The title is too long! It has more than 70 characters.

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description
WXYZ is Detroit's ABC station. Michigan's 2nd-oldest station, broadcasting since 1948. On-air, online at WXYZ.com and always taking action for you.

Words count: 21    Length: 147 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


Excellent! Your meta description contains between 70 and 160 characters.

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
Detroit breaking news, school closings, weather, ... www.wxyz.com/
WXYZ is Detroit's ABC station. Michigan's 2nd-oldest station, broadcasting since 1948. On-air, online at WXYZ.com and always taking action for you.

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords
detroit news, detroit weather, Detroit forecast, Michigan probate, Michigan Lottery, Detroit snow, Michigan Wolverines, Channel 7 Detroit, Michigan mental health, Detroit mental health

Words count: 22    Length: 175 characters    keyword phrases count : 10

The keywords contains more than 20 words!
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Keyword Occurrences in Different Sections
Wordkeyword domain title descriptionheadingcontent
2 words:80% (8/10)
detroit news 103   (8.26%)
detroit weather 53   (4.25%)
detroit forecast 52   (4.17%)
michigan probate 9   (0.72%)
michigan lottery 9   (0.72%)
detroit snow 45   (3.61%)
michigan wolverines 9   (0.72%)
channel 7 detroit 44   (3.53%)
3 words:20% (2/10)
michigan mental health 14   (1.12%)
detroit mental health 48   (3.85%)


Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

action  alerts  assault  charged  closings  county  dec  delays  detroit  forecast  health  held  holiday  investigating  killed  live  local  metro  michigan  nandi  news  oak  oakland  officer  police  president  press  redford  royal  school  shooting  sports  spots  suspect  township  traffic  trump  videos  watch  weather 

Top 20 Keywords
Total Terms Count: 1,247

It is nice! the word density is quite ok.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
dec 70 5.61%
news 61 4.89%
detroit 42 3.37%
sports 15 1.20%
metro 15 1.20%
county 13 1.04%
weather 11 0.88%
shooting 11 0.88%
forecast 10 0.80%
watch 8 0.64%
michigan 8 0.64%
investigating 8 0.64%
press 7 0.56%
oakland 7 0.56%
closings 7 0.56%
police 7 0.56%
alerts 6 0.48%
traffic 6 0.48%
charged 6 0.48%
township 6 0.48%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
01710000020074

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H2>

(1)
Social

<H3>

(71)
Redford Township shooting suspect dies in officer-involved shooting in Detroit
Metro Detroit Forecast: Snow showers, watch for slick spots
Protests held around metro Detroit amid impeachment inquiry of President Trump
2 shot, killed in Redford Township
Detroit man charged in double shooting that killed 69-year-old Vietnam vet & nephew inside home
Women’s non-profit buys home to fight human trafficking
Police investigating fatal shooting at apartment complex in Warren
Mom of metro Detroit boy missing since '94 doubts claim man is her son
LSU QB Joe Burrow wins Heisman Trophy in landslide vote
Football championship dilutes grief on Newtown anniversary
2 shot, killed in Redford Township
Redford Township shooting suspect dies in officer-involved shooting in Detroit
Lions put Jarrad Davis and Joe Dahl on injured reserve
Detroit streetwear brand hosts pop up shops to fund scholarships for local youth
Protests held around metro Detroit amid impeachment inquiry of President Trump
Police investigating fatal train versus pedestrian accident in Royal Oak
Gov. Whitmer signs bills to collect taxes on more online sales
Gov. Whitmer tells Trump Michigan will keep welcoming refugees
Suspect chases family, shoots victim after verbal dispute in Detroit party store
Detroit man charged in double shooting that killed 69-year-old Vietnam vet & nephew inside home
Metro Detroit Forecast: Snow showers, watch for slick spots
Brian Abel places 2nd as celebrity bell ringers raise $4,700
Transit police investigating attacks on DDOT bus drivers
Jimmy's Kids loses Christmas inventory in storage, asking for donations
Women’s non-profit buys home to fight human trafficking
United Shore gave employees Cadillacs, cruises at holiday party
After progress in Lansing, drivers ask where promised road funding stands?
Up to 43% of antibiotic prescriptions in the U.S. are unnecessary or improperly written, analysis finds
Romine says 'no hard feelings' after 2017 fight with Cabrera
Teen shooting victim gets PPO against rapper Obie Trice
'This is the real deal..." Ventimiglia's Italian Foods
Spotlight on Grow Michigan & Matrix Human Services
Harsens Island Ferry dock will not open until middle of next week, owner says
Man accused of pointing gun in Royal Oak road rage incident
Intermittent I-75 closures in Detroit planned for Gordie Howe Bridge construction
50 bricks of suspected cocaine seized at Blue Water Bridge
Oxford students donate blankets with notes of hope for people in homeless shelters
Editorial: Season's Greeting to all!
Crowds gather to watch demolition of DTE Energy's Conners Creek Power Plant
United Shores gives away Cadillacs, Bahamas cruises to employees
RECALL: Ford says these vehicles have carpet flooring that could catch fire after a crash
Office food freebies: Avoid mindlessly eating at work
House panel approves 2 Trump impeachment charges
MSP investigating suspicious fire at church in Royal Oak Township
New roundabout now open at Maple & Middlebelt in West Bloomfield Township
Study: Detroit Metro Airport is number 1 in traveler satisfaction
Officials: Photographers should be cautious when taking photos of holiday trains
The Sterling Heights Christmas House is a must-see during December
Owner and founder of Polish Village Cafe in Hamtramck passes away
2 home invasions occur within 10-minute period near University of Michigan
Metro Detroit Forecast: Saturday morning slick spots
Mitch Albom's SAY Detroit radiothon breaks record with over $1.3M raised
Fabbri scores twice, Red Wings snap 12-game winless streak
Prosecutor files appeal after sexual assault charges dropped against ex-Hamtramck school liaison
Michigan State wins appeal on its handling of assault cases
Police looking for Detroit teen who left home and never returned
Royal Oak Jingle and Light parade held Saturday, Sunday
'I was so scared.' Teen speaks out about alleged sex assault by manager at Waterford Burger King
Lake Angelus Police Chief not facing gun charge in drunken driving case
Holiday photo shoot for babies in NICU at Royal Oak Beaumont Hospital
One-on-one with GM President Mark Reuss discussing the future of the automaker
Corruption investigation inside Detroit Police Department centers on narcotics officers
Dog shot, killed during attack on worker at Oakland County Animal Shelter
Detroit police looking for persons of interest in west side shooting
Detroit tops list of hard-to-count cities ahead of census
Use caution when photographing holiday trains, deputies warn
Glover Quin: Stafford might be the most talented QB in the league but could be 'more outspoken'
Should teenage drivers be prohibited from using a cell phone behind the wheel?
Well-known metro Detroit tattoo artist charged with sexual assault involving a client
Blashill says this season is most difficult of his career
Wake up to the latest breaking news, weather and traffic
<I> (2)


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level
13.8

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
Language
en Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Favicon
Excellent! the website has a shortcut favicon image.

RSS
https://www.wxyz.com/index.rss Excellent! the website has a RSS (Really Simple Syndication) Feed for quick publishing.

Robots.txt
http://wxyz.com/robots.txt Excellent! the website has a Robots.txt file to regulate search engine crawlers access.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
http://wxyz.com/sitemap.xml Excellent! the website has a XML Sitemap to guide search engine crawlers for indexing its pages.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.03 seconds - 766.97 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
3.29 s 0.03 s 0.02 s 0.01 s 1.84 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
23 Kb (23,009 bytes)

The page is a bit too small, it may not have enough relevant content to rank well!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
23 Kb (23,009 bytes) 10 Kb (10,390 bytes) 13 Kb (12,619 bytes) 82.34 %


The Text/HTML Code Ratio is a bit too high, it might be considered as spam by search engines.

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
12 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
1 Email Address (t************@wxyz.com) was detected on this page.

Redirect Count
2 redirections were detected for loading this page.

Using HTTPS
Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites https://www.wxyz.com/ and http://wxyz.com are resolved to the same url :https://www.wxyz.com/

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
URL Rewrite
Non SEO Friendly URLs
http://wxyz.com/?utm_...utm_medium=local-promo-homepage-banner&utm_campaign=Morning
http://wxyz.com/?00000167-519a-d1f8-a36f-f9bfe0cc0001-page=2
http://wxyz.com/?utm_...ebsite&utm_medium=local-promo-right-rail&utm_campaign=promo


You may use url rewrite techniques to make these 3 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
URLs with underscore
http://wxyz.com/?utm_...mo-homepage-banner&utm_campaign=Morning
http://wxyz.com/?utm_...cal-promo-right-rail&utm_campaign=promo


You have 2 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Links
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
207 12 219


Too many links (219), it may be considered as spam!

Internal Links (link to pages within this domain) - 207
URL Anchor Text
http://wxyz.com/
http://wxyz.com/weather/alerts1 weather alerts
http://wxyz.com/weather/school-closings-delays1 closings/delays
http://wxyz.com/weather/alerts1 weather alerts
http://wxyz.com/weather/school-closings-delays1 closings/delays
http://wxyz.com/
http://wxyz.com/liveWatch Live
http://wxyz.com/videosWatch
http://wxyz.com/breaking-news-alertsAlerts
http://wxyz.com/liveLive
http://wxyz.com/videosWatch
http://wxyz.com/breaking-news-alerts0
http://wxyz.com/liveLive
http://wxyz.com/videosWatch
http://wxyz.com/breaking-news-alertsAlerts
https://www.wxyz.com/weatherWeather
https://www.wxyz.com/weatherForecast
https://www.wxyz.com/weather/daily-forecast7 Day Forecast
https://www.wxyz.com/weather/hourly-forecastHourly Forecast
https://www.wxyz.com/weather/school-closings-delaysSchool Closings and Delays
https://www.wxyz.com/weather/alertsWeather Alerts
https://www.wxyz.com/weather/radarRadar & Maps
https://www.wxyz.com/trafficDetroit Traffic
https://www.wxyz.com/newsNews
https://www.wxyz.com/news/local-newsLocal
https://www.wxyz.com/news/worldUS/World
https://www.wxyz.com/news/local-news/investigationsInvestigators
https://www.wxyz.com/decodedc/politicsPolitics
https://www.wxyz.com/money/auto-newsAuto
https://www.wxyz.com/news/healthYour Health Matters
https://www.wxyz.com/about-us/as-seen-onSeen on 7
https://www.wxyz.com/news/opinionEditorials
https://www.wxyz.com/news/political/spotlight-on-the-newsSpotlight on the News
https://www.wxyz.com/news/political/stokesChuck Stokes Blog
https://www.wxyz.com/news/restaurant-report-cardRestaurant Report Card
https://www.wxyz.com/news/most-wantedDetroit's Most Wanted
https://www.wxyz.com/conquering-addictionConquering Addiction
https://www.wxyz.com/news/grant-me-hopeGrant Me Hope
https://www.wxyz.com/money/consumer/call-for-actionTaking Action for You
https://www.wxyz.com/voteLive Newscast Voting
https://www.wxyz.com/news/spelling-beeSpelling Bee
https://www.wxyz.com/news/detroit-homecomingDetroit Homecoming
https://www.wxyz.com/getting-around-metro-detroitGetting Around Metro Detroit
https://www.wxyz.com/autoshowNorth American International A...
https://www.wxyz.com/money/auto-news/dream-cruiseWoodward Dream Cruise
https://www.wxyz.com/news/7-in-your-neighborhood7 In Your Neighborhood
https://www.wxyz.com/news/lead-in-the-waterLead in the Water
https://www.wxyz.com/sportsSports
https://www.wxyz.com/sports/local-sportsSports Homepage
https://www.wxyz.com/sports/football/lionsLions
https://www.wxyz.com/sports/baseball/tigersTigers
https://www.wxyz.com/sports/basketball/pistonsPistons
https://www.wxyz.com/sports/hockey/red-wingsRed Wings
https://www.wxyz.com/sports/college-sportsCollege Sports
https://www.wxyz.com/sports/local-sports/high-school-sportsHS Sports
https://www.wxyz.com/marketplace/contests/college-hoopsCollege Hoops
https://www.wxyz.com/moneyMoney
https://www.wxyz.com/money/workers-wantedWorkers Wanted
https://www.wxyz.com/marketplace/circularsShopSmart
https://www.wxyz.com/money/business-newsBusiness
https://www.wxyz.com/money/consumer/dont-waste-your-moneyDon't Waste Your Money
https://www.wxyz.com/money/consumerConsumer
https://www.wxyz.com/money/consumer/recallsRecall
https://www.wxyz.com/financial-fitnessFinancial Fitness Zone
https://www.wxyz.com/money/consumer/call-for-actionCall For Action
https://www.wxyz.com/entertainmentEntertainment and Food
https://www.wxyz.com/entertainment/television/scheduleTV Listings
https://www.wxyz.com/about-us/contestsContests
https://www.wxyz.com/entertainment/around-townAround Town
https://www.wxyz.com/summerSummer
https://www.wxyz.com/entertainment/right-this-minuteRight This Minute
https://www.wxyz.com/entertainmentCountry Music Awards
https://www.wxyz.com/lifestyleLifestyle
https://www.wxyz.com/news/health/ask-dr-nandiDr. Nandi
https://www.wxyz.com/news/education/back-to-schoolBack to School
https://www.wxyz.com/news/news-photo-galleryPhoto Gallery
https://www.wxyz.com/videoVideos
https://www.wxyz.com/liveWatch News Casts Live
http://wxyz.com/nullLatest Videos
https://www.wxyz.com/about-us/staffMeet The Team
https://www.wxyz.com/marketplaceMarketplace
https://www.wxyz.com/marketplace/home-tourMetro Detroit Home Tour
https://www.wxyz.com/news/health/your-health-matters-videosYour Health Matters Videos
https://www.wxyz.com/marketplace/caniffsalutesCaniff Salutes
https://www.wxyz.com/marketplace/wedding-showUltimate Wedding Show
https://www.wxyz.com/marketplace/excellence-in-educationExcellence In Education
https://www.wxyz.com/homeprosHome Pros
https://www.wxyz.com/marketplace/goodman-ackerGoodman Acker Good Decision
https://reviews.wxyz.com/Buying Guide
https://www.wxyz.com/communityCommunity
https://www.wxyz.com/marketplace/salvation-army-red-kettleSalvation Army Red Kettle Camp...
https://www.wxyz.com/about-usAbout Us
https://www.wxyz.com/about-us/staffMeet The Team
https://www.wxyz.com/about-us/contact-usContact Us
https://www.wxyz.com/about-us/frequently-asked-questionsFrequently Asked Questions
https://www.wxyz.com/about-us/advertiseAdvertise with us
https://www.wxyz.com/brightestandbestBrightest and Best
https://www.wxyz.com/bouncedetroitBounce TV
https://www.wxyz.com/detroit-2020Detroit 2020
http://wxyz.com/account/sign-inSign In
...

External Links (link to pages on other websites) - 12
URL Anchor Text
https://chevydetroit.com/inthed/?pmc=WXYZ-ITDIn the D
http://www.scripps.com/careers/find-a-jobStation Jobs
https://www.laff.com/Laff - Channel 7.3
https://www.dontwasteyourmoney.com/Don't Waste Your Money
https://assets.scripp...m/docs/journalism-ethics-guidelines.pdfJournalism Ethics Guidelines
https://scripps.com/careers/find-a-job/Careers
https://publicfiles.fcc.gov/tv-profile/wxyz-tvFCC Public File
https://www.facebook.com/wxyzdetroitwxyzdetroit
https://www.instagram.com/wxyzdetroit/wxyzdetroit
https://twitter.com/wxyzdetroitwxyzdetroit
https://www.youtube.com/channel/wxyztvdetroitwxyztvdetroit
https://scripps.com/our-brands/local-media/Scripps Local Media

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Images
Total Images Alt Present Alt Missing
70 41 29


29 images do not have Alt values.

Image URL - 70
URL ALT Text
https://assets.scrippsdigital.com/cms/images/color_schemes/wxyz/square--144.png
https://ewscripps.bri...945148886140bd1cccb87%2Fwxyz-geographic-locator-600x200.pngWXYZ - Detroit, Michigan
https://ewscripps.bri...945148886140bd1cccb87%2Fwxyz-geographic-locator-600x200.pngWXYZ - Detroit, Michigan
https://ewscripps.bri...d23435092c0d72%2Fscreen-shot-2019-05-17-at-8.20.16%20AM.pngWarren police logo
https://ewscripps.bri...b1ba48d28d1740dc0c96815e%2Fmissing-person-image-generic.pngmissing person image_generic.p...
https://ewscripps.bri...2Fb42e311a4e4ba955789f28346217%2Fgettyimages-1188765007.jpgJoe_Burrow_Heisman Trophy Pres...
https://ewscripps.bri....com%2F52%2F52%2Fa0c6efac4826855263159e36df0e%2Fnewtown.pngNewtown_High_School_logo.png
https://ewscripps.bri...bce8bc31cedc2%2Fposter_c9a69054d82540ebb896de580cb36be3.jpg
https://ewscripps.bri...5a33f7485f9d7901356cc2c741%2Fofficer-involved-shooting.jpegDetroit officer-involved shoot...
https://ewscripps.bri...2F0ea7268c4e86a8654e5283fc0eda%2Fgettyimages-1187214052.jpgJarrad_Davis_Detroit Lions v M...
https://ewscripps.bri...3afb985400ab0ef7c6b0d0a4848%2Fam-news-march-2019-658-90.jpgMorning Show 658 x 90
https://ewscripps.bri...-cdn.evbuc.com_images_82779343_173259273223_1_original.jpeghttps___cdn.evbuc.com_images_8...
https://ewscripps.bri...75e3242b1d498%2Fposter_1a85eb06025a41cc8181cebb1f4baf35.jpg
https://ewscripps.bri...e9d2dd0920f70%2Fscreen-shot-2019-12-14-at-11.52.19%20AM.pngScreen Shot 2019-12-14 at 11.5...
https://ewscripps.bri...%2F10%2F30%2F461842880_amazon-1_70121579_ver1.0_640_480.jpgDetroit has Amazon fever
https://ewscripps.bri...2F06632ec34e558442caba823a6a04%2Fgettyimages-1013360990.jpgGretchen Whitmer_getty images
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https://assets.scrippsdigital.com/cms/images/logo-scripps.png


search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
CSS
Style Block In Same Page Links to External Style Files Total
0 2 2


Excellent! all stylesheets are kept in separate files.

Links To External Stylesheet Files - 2
Stylesheet URL rel type
https://ewscripps.bri.../styleguide/All.min.ccb709e60c0c42c9ded4b200e7afa8fc.gz.cssstylesheet
https://use.fontawesome.com/releases/v5.1.0/css/all.cssstylesheet

Script
Scripts Block In Same Page Links to External Script Files Total
17 4 21


Too many (4) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 4
Script URL Type
https://d25dfknw9ghxs6.cloudfront.net/scsp.jstext/javascript
https://ewscripps.bri...0/styleguide/All.min.7c6b06e2a54715bff19b904c59e6faef.gz.js
https://js.stripe.com/v3/

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page
http://wxyz.com/breaking-news-alertsAlerts


Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing
No

Your site is not listed in the DMOZ Open Directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
6 Excellent! the website has a high page rank (6/10).

6
0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
35
Fair Enough! number of root domains (35) linked to your site wxyz.com could be improved.

35
< 20 21 - 50 > 51
Poor Good Excellent


Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

Tips:
1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 2,057
  Facebook Shares 2,805
  Facebook Comments 2,309
  Tweets 1
  LinkedIn 86

Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Pagehttps://www.facebook.com/wxyzdetroit
Twitter Accounthttps://twitter.com/wxyzdetroit
Google+ PageNot Found


Trustworthiness
92

Excellent! the website has a good Trustworthiness Score (92/100).

92
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
92 Excellent! the website has a good Child Safe Score (92/100).

92
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Safe Browsing
Safe! the site wxyz.com is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
48,148th most visited website in the world.
10,815th most visited website in United States  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You do have very few domains (3 - canalrcnmsn.com, mountainroseherbs.com, fdic.gov) hosted on the same server as wxyz.com (ip : 13.249.44.13).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : 13.249.44.13) is located at United States  
the most site visitors come from United States  

Excellent! your server is located close to most of your site visitors.
HTTP Compression
No

your website server does not support HTTP Compression.

Caching
No

your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
21 years, 179 days old ( 1st registered on : 1998-06-19 )

excellent, the domain age is old enough.

Domain Expires
0 years, 184 days from today ( expires on : 2020-06-17 )

domain is expiring in less than a year.

Domain Info
wxyz.com ( 8 characters )

Domain Registrar : MarkMonitor Inc.

Domain Created On Last Modified On Expires On
1998-06-19 2019-08-14 2020-06-17
21 years, 179 days old 0 years, 123 days ago 0 years, 184 days from today
21 years, 179 days old


Domain Name Servers used by wxyz.com
DNS Name IP Address
ns-1118.awsdns-11.org205.251.196.94
ns-1970.awsdns-54.co.uk205.251.199.178
ns-361.awsdns-45.com205.251.193.105
ns-536.awsdns-03.net205.251.194.24


Domain is going to expire in less than a year time (0 years, 184 days from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.


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