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yelp.com favicon yelp.com

Excellent Practice33
Improvement Could be Made8
Critical Issues to Attend10
Nov 10, 2019 08:18 PM

Click To Re-generate Current Report

Recommended Actions

  • Create a XML sitemap for your site.
  • Move the 49 inline css components to an external style sheet file.
  • Remove the 8 plain text email addresses from your page.
  • Use url rewrite techniques to create short, relevant and easy to remember urls.
  • Reduce number of links to other pages.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Reduce the number of meta keywords and ensure it only contains 10 to 20 words.
  • Create RSS feed for your site.
  • Speed up your website.
  • ...     119
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Detailed Reviews

Related Category
Most related categories of this website.

careers   community   flights   people   planet   software   television   tickets  

Title
Restaurants, Dentists, Bars, Beauty Salons, Doctors - Yelp

Words count: 7    Unique Words: 7    Length: 58 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description
User Reviews and Recommendations of Best Restaurants, Shopping, Nightlife, Food, Entertainment, Things to Do, Services and More at Yelp

Words count: 19    Length: 135 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


Excellent! Your meta description contains between 70 and 160 characters.

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
Restaurants, Dentists, Bars, Beauty Salons, Doctors - ... www.yelp.com/
User Reviews and Recommendations of Best Restaurants, Shopping, Nightlife, Food, Entertainment, Things to Do, Services and More at Yelp

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords
Yelp, recommendation, San Francisco, bay area, local, business, review, friend, restaurant, dentist, doctor, salon, spa, shopping, store, share, community, massage, sushi, pizza, nails, New York, Los Angeles

Words count: 27    Length: 187 characters    keyword phrases count : 23

The keywords contains more than 20 words!
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Keyword Occurrences in Different Sections
Wordkeyword domain title descriptionheadingcontent
1 word:83% (19/23)
yelp 0   (0%)
recommendation 0   (0%)
local 0   (0%)
business 0   (0%)
review 0   (0%)
friend 0   (0%)
restaurant 0   (0%)
dentist 0   (0%)
doctor 0   (0%)
salon 0   (0%)
spa 0   (0%)
shopping 0   (0%)
store 0   (0%)
share 0   (0%)
community 0   (0%)
massage 0   (0%)
sushi 0   (0%)
pizza 0   (0%)
nails 0   (0%)
2 words:17% (4/23)
san francisco 0   (0%)
bay area 0   (0%)
new york 0   (0%)
los angeles 0   (0%)


Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

address  browser  business  cafe  check  city  clear  click  collections  day  deutsch  english  español  francisco  français  good  hot  labeled  location  malaysia  menu  noodles  place  privacy  prompt  refresh  restaurants  reviews  san  search  services  settings  soup  support  trouble  united  web  website  window  yelp 

Top 20 Keywords
Total Terms Count: 1,101

Excellent! No terms has a density of more than 3%, all are optimized to be within 1% - 3%.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
yelp 28 2.54%
search 21 1.91%
click 21 1.91%
reviews 15 1.36%
place 13 1.18%
location 13 1.18%
english 13 1.18%
address 13 1.18%
city 11 1.00%
business 10 0.91%
san 9 0.82%
window 9 0.82%
francisco 7 0.64%
check 7 0.64%
services 7 0.64%
support 7 0.64%
good 6 0.54%
cafe 6 0.54%
refresh 5 0.45%
restaurants 5 0.45%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
1624200380001889

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H1>

(1)
Yelp

<H2>

(6)
Oops, we can't find your location
Find the Best Businesses in Town
Yelp San Francisco
Recent Activity
Browse Businesses by Category
Yelp Mobile Apps

<H3>

(24)
Massage
Gyms
Hotels
Phone Repair
Hot & New Businesses
A Bowl Of Chicken Soup And Rice Noodles A Bowl Of Chicken Soup And Rice Noodles 7 reviews Noodles, Soup, Chinese San Francisco, CA
Sunshine Cafe Sunshine Cafe 5 reviews Donuts, Coffee & Tea San Francisco, CA
Fiery Cafe Fiery Cafe 8 reviews Cafes San Francisco, CA
Review of the Day
Recent Collections
Uh oh, we’re having trouble loading recent activity.
Restaurants
Shopping
Nightlife
Active Life
Beauty & Spas
Automotive
Home Services
More Categories
About
Discover
Yelp for Business Owners
Languages
Countries

<H4>

(2)
iPhone, iPad and Watch
Android
<B> (38)Allow
Grant Permissions
the green lock labeled Secure
Location
Allow
gray location pin
Clear This Setting
Safari
Preferences
Privacy
Website use of location services
Prompt for each website once each day
Prompt for each website one time only
Privacy
Manage Website Data...
yelp.com
yelp.com
green lock
Blocked
Blocked Temporarily
Access Your Location
gear
Internet options
Privacy
Never allow websites to request your physical location
Clear Sites
button with three dots on it
Settings
Choose what to clear
Clear browsing data
Show more
Location permissions
Clear
<STRONG> (18)Hope P.
Stan L.
Coffee & Tea
Food
Arts & Entertainment
Health & Medical
Professional Services
Pets
Real Estate
Hotels & Travel
Local Services
Event Planning & Services
Public Services & Government
Financial Services
Education
Religious Organizations
Local Flavor
Mass Media


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level
55.9

Excellent! the reading level score is just nice, that is within 50 - 70 !

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
Language
en Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Favicon
Excellent! the website has a shortcut favicon image.

RSS
the website does not have a RSS Feed.

Robots.txt
http://yelp.com/robots.txt Excellent! the website has a Robots.txt file to regulate search engine crawlers access.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
3.10 seconds - 7.81 Kb/s

The loading speed is normal, however it can be further improved.

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
3.46 s 0.03 s 0.02 s 0.01 s 1.94 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
24 Kb (24,196 bytes)

The page is a bit too small, it may not have enough relevant content to rank well!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
24 Kb (24,196 bytes) 8 Kb (8,186 bytes) 16 Kb (16,010 bytes) 51.13 %


Excellent! the text to html code ratio is just nice, that is within 15%-70%!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
49 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
8 Email Addresses (m******@2x.yji-3e7134d3e9e5653059f073a41af7bbb7.jpg, g***@2x.yji-3fb0a4f3e62f2e048ff6b94dcc909a4b.jpg, h*****@2x.yji-c49912c5d2a5bd098a87a5ebcf038fb2.jpg, m****************@2x.yji-8d16cabd40520ed32733ee590e6bc5f4.jpg, 4*********@2x.yelp, c******************@2x.yji-6a8ec4cbd454175e505d4560e6f24493.png, 7****************@2x.yji-7cef764a214416ca9991e53ceb108b5c.png, 7*************@2x.yji-559f23226d9f9f651812ddc5d6e3d1b2.png) were detected on this page.

Redirect Count
2 redirections were detected for loading this page.

Using HTTPS
Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites https://www.yelp.com/ and http://yelp.com are resolved to the same url :https://www.yelp.com/

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
URL Rewrite
Non SEO Friendly URLs
http://yelp.com/search?find_desc=Furnace+Repair
http://yelp.com/search?find_desc=+Heating
http://yelp.com/search?find_desc=+HVAC
http://yelp.com/search?cflt=hvac&find_loc=San+Francisco%2C+CA
http://yelp.com/search?cflt=restaurants&find_loc=San+Francisco%2C+CA
http://yelp.com/search?cflt=hvac&find_loc=San+Francisco%2C+CA
http://yelp.com/search?cflt=contractors&find_loc=San+Francisco%2C+CA
http://yelp.com/search?cflt=electricians&find_loc=San+Francisco%2C+CA
http://yelp.com/search?cflt=homecleaning&find_loc=San+Francisco%2C+CA
http://yelp.com/search?cflt=landscaping&find_loc=San+Francisco%2C+CA
http://yelp.com/search?cflt=locksmiths&find_loc=San+Francisco%2C+CA
http://yelp.com/search?cflt=movers&find_loc=San+Francisco%2C+CA
http://yelp.com/search?cflt=painters&find_loc=San+Francisco%2C+CA
http://yelp.com/search?cflt=plumbing&find_loc=San+Francisco%2C+CA
http://yelp.com/search?find_desc=Delivery&find_loc=San+Francisco%2C+CA
http://yelp.com/user_details?userid=N0LfSpP4RNS9t3GwIcuNxA
http://yelp.com/search?cflt=massage&find_loc=San+Francisco%2C+CA%2C+US
http://yelp.com/search?cflt=gyms&find_loc=San+Francisco%2C+CA%2C+US
http://yelp.com/search?cflt=hotels&find_loc=San+Francisco%2C+CA%2C+US
http://yelp.com/search?cflt=mobilephonerepair&find_loc=San+Francisco%2C+CA%2C+US
http://yelp.com/search?attrs=NewBusiness
http://yelp.com/user_details?userid=AIRqSvuv7Ke2-OFs9rq8lA
http://yelp.com/user_details?userid=AIRqSvuv7Ke2-OFs9rq8lA
http://yelp.com/biz/g...i-at-the-ballpark-san-francisco?hrid=1UKEnpnRyVE01dSPl8R_Lw
http://yelp.com/user_details?userid=x8szSXRTA4jBsKR-U3lmgw
http://yelp.com/user_details?userid=z3rtd1er888C960bxph7lA
http://yelp.com/user_details?userid=HZOxZcRJbJ0OLU8NYAdXZw
http://yelp.com/search?cflt=restaurants&find_loc=San+Francisco%2C+CA%2C+US
http://yelp.com/search?cflt=shopping&find_loc=San+Francisco%2C+CA%2C+US
http://yelp.com/search?cflt=nightlife&find_loc=San+Francisco%2C+CA%2C+US
http://yelp.com/search?cflt=active&find_loc=San+Francisco%2C+CA%2C+US
http://yelp.com/search?cflt=beautysvc&find_loc=San+Francisco%2C+CA%2C+US
http://yelp.com/search?cflt=auto&find_loc=San+Francisco%2C+CA%2C+US
http://yelp.com/search?cflt=homeservices&find_loc=San+Francisco%2C+CA%2C+US
http://yelp.com/search?cflt=coffee&find_loc=San+Francisco%2C+CA%2C+US
http://yelp.com/search?cflt=food&find_loc=San+Francisco%2C+CA%2C+US
http://yelp.com/search?cflt=arts&find_loc=San+Francisco%2C+CA%2C+US
http://yelp.com/search?cflt=health&find_loc=San+Francisco%2C+CA%2C+US
http://yelp.com/search?cflt=professional&find_loc=San+Francisco%2C+CA%2C+US
http://yelp.com/search?cflt=pets&find_loc=San+Francisco%2C+CA%2C+US
http://yelp.com/search?cflt=realestate&find_loc=San+Francisco%2C+CA%2C+US
http://yelp.com/search?cflt=hotelstravel&find_loc=San+Francisco%2C+CA%2C+US
http://yelp.com/search?cflt=localservices&find_loc=San+Francisco%2C+CA%2C+US
http://yelp.com/search?cflt=eventservices&find_loc=San+Francisco%2C+CA%2C+US
http://yelp.com/searc...?cflt=publicservicesgovt&find_loc=San+Francisco%2C+CA%2C+US
http://yelp.com/search?cflt=financialservices&find_loc=San+Francisco%2C+CA%2C+US
http://yelp.com/search?cflt=education&find_loc=San+Francisco%2C+CA%2C+US
http://yelp.com/search?cflt=religiousorgs&find_loc=San+Francisco%2C+CA%2C+US
http://yelp.com/search?cflt=localflavor&find_loc=San+Francisco%2C+CA%2C+US
http://yelp.com/search?cflt=massmedia&find_loc=San+Francisco%2C+CA%2C+US
http://yelp.com/static?p=tos
http://yelp.com/static?locale=en_US&p=privacy#third-parties
http://yelp.com/yelpmobile?source=footer
http://yelp.com/developers?country=US
https://biz.yelp.com/..._content=claim_footer_link&utm_medium=www&utm_source=footer
http://www.yelp.com?hl=ms_MY
http://www.yelp.com?hl=cs_CZ
http://www.yelp.com?hl=da_DK
http://www.yelp.com?hl=de_DE
http://www.yelp.com?hl=de_CH
http://www.yelp.com?hl=de_AT
http://www.yelp.com?hl=en_AU
http://www.yelp.com?hl=en_BE
http://www.yelp.com?hl=en_CA
http://www.yelp.com?hl=en_HK
http://www.yelp.com?hl=en_MY
http://www.yelp.com?hl=en_NZ
http://www.yelp.com?hl=en_PH
http://www.yelp.com?hl=en_IE
http://www.yelp.com?hl=en_SG
http://www.yelp.com?hl=en_CH
http://www.yelp.com?hl=en_GB
http://www.yelp.com?hl=en_US
http://www.yelp.com?hl=es_AR
http://www.yelp.com?hl=es_CL
http://www.yelp.com?hl=es_ES
http://www.yelp.com?hl=es_MX
http://www.yelp.com?hl=fil_PH
http://www.yelp.com?hl=fr_BE
http://www.yelp.com?hl=fr_CA
http://www.yelp.com?hl=fr_FR
http://www.yelp.com?hl=fr_CH
http://www.yelp.com?hl=it_IT
http://www.yelp.com?hl=it_CH
http://www.yelp.com?hl=nl_BE
http://www.yelp.com?hl=nl_NL
http://www.yelp.com?hl=nb_NO
http://www.yelp.com?hl=pl_PL
http://www.yelp.com?hl=pt_BR
http://www.yelp.com?hl=pt_PT
http://www.yelp.com?hl=fi_FI
http://www.yelp.com?hl=sv_FI
http://www.yelp.com?hl=sv_SE
http://www.yelp.com?hl=tr_TR
http://www.yelp.com?hl=ja_JP
http://www.yelp.com?hl=zh_TW
http://www.yelp.com?hl=zh_HK
http://yelp.com/static?p=tos


You may use url rewrite techniques to make these 98 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
URLs with underscore
http://yelp.com/search?find_desc=Furnace+Repair
http://yelp.com/search?find_desc=+Heating
http://yelp.com/search?find_desc=+HVAC
http://yelp.com/#header_find_form
http://yelp.com/searc...?cflt=hvac&find_loc=San+Francisco%2C+CA
http://yelp.com/searc...estaurants&find_loc=San+Francisco%2C+CA
http://yelp.com/searc...?cflt=hvac&find_loc=San+Francisco%2C+CA
http://yelp.com/searc...ontractors&find_loc=San+Francisco%2C+CA
http://yelp.com/searc...ectricians&find_loc=San+Francisco%2C+CA
http://yelp.com/searc...mecleaning&find_loc=San+Francisco%2C+CA
http://yelp.com/searc...andscaping&find_loc=San+Francisco%2C+CA
http://yelp.com/searc...locksmiths&find_loc=San+Francisco%2C+CA
http://yelp.com/searc...flt=movers&find_loc=San+Francisco%2C+CA
http://yelp.com/searc...t=painters&find_loc=San+Francisco%2C+CA
http://yelp.com/searc...t=plumbing&find_loc=San+Francisco%2C+CA
http://yelp.com/searc...c=Delivery&find_loc=San+Francisco%2C+CA
http://yelp.com/user_details?userid=N0LfSpP4RNS9t3GwIcuNxA
http://yelp.com/searc...sage&find_loc=San+Francisco%2C+CA%2C+US
http://yelp.com/searc...gyms&find_loc=San+Francisco%2C+CA%2C+US
http://yelp.com/searc...tels&find_loc=San+Francisco%2C+CA%2C+US
http://yelp.com/searc...pair&find_loc=San+Francisco%2C+CA%2C+US
http://yelp.com/user_details?userid=AIRqSvuv7Ke2-OFs9rq8lA
http://yelp.com/user_details?userid=AIRqSvuv7Ke2-OFs9rq8lA
http://yelp.com/biz/g...n-francisco?hrid=1UKEnpnRyVE01dSPl8R_Lw
http://yelp.com/user_details?userid=x8szSXRTA4jBsKR-U3lmgw
http://yelp.com/user_details?userid=z3rtd1er888C960bxph7lA
http://yelp.com/user_details?userid=HZOxZcRJbJ0OLU8NYAdXZw
http://yelp.com/searc...ants&find_loc=San+Francisco%2C+CA%2C+US
http://yelp.com/searc...ping&find_loc=San+Francisco%2C+CA%2C+US
http://yelp.com/searc...life&find_loc=San+Francisco%2C+CA%2C+US
http://yelp.com/searc...tive&find_loc=San+Francisco%2C+CA%2C+US
http://yelp.com/searc...ysvc&find_loc=San+Francisco%2C+CA%2C+US
http://yelp.com/searc...auto&find_loc=San+Francisco%2C+CA%2C+US
http://yelp.com/searc...ices&find_loc=San+Francisco%2C+CA%2C+US
http://yelp.com/searc...ffee&find_loc=San+Francisco%2C+CA%2C+US
http://yelp.com/searc...food&find_loc=San+Francisco%2C+CA%2C+US
http://yelp.com/searc...arts&find_loc=San+Francisco%2C+CA%2C+US
http://yelp.com/searc...alth&find_loc=San+Francisco%2C+CA%2C+US
http://yelp.com/searc...onal&find_loc=San+Francisco%2C+CA%2C+US
http://yelp.com/searc...pets&find_loc=San+Francisco%2C+CA%2C+US
http://yelp.com/searc...tate&find_loc=San+Francisco%2C+CA%2C+US
http://yelp.com/searc...avel&find_loc=San+Francisco%2C+CA%2C+US
http://yelp.com/searc...ices&find_loc=San+Francisco%2C+CA%2C+US
http://yelp.com/searc...ices&find_loc=San+Francisco%2C+CA%2C+US
http://yelp.com/searc...govt&find_loc=San+Francisco%2C+CA%2C+US
http://yelp.com/searc...ices&find_loc=San+Francisco%2C+CA%2C+US
http://yelp.com/searc...tion&find_loc=San+Francisco%2C+CA%2C+US
http://yelp.com/searc...orgs&find_loc=San+Francisco%2C+CA%2C+US
http://yelp.com/searc...avor&find_loc=San+Francisco%2C+CA%2C+US
http://yelp.com/searc...edia&find_loc=San+Francisco%2C+CA%2C+US
http://yelp.com/tos/privacy_policy
http://yelp.com/static?locale=en_US&p=privacy#third-parties
http://yelp.com/local_yelp
https://biz.yelp.com/...r_link&utm_medium=www&utm_source=footer
https://biz.yelp.com/support/case_studies
http://www.yelp.com?hl=ms_MY
http://www.yelp.com?hl=cs_CZ
http://www.yelp.com?hl=da_DK
http://www.yelp.com?hl=de_DE
http://www.yelp.com?hl=de_CH
http://www.yelp.com?hl=de_AT
http://www.yelp.com?hl=en_AU
http://www.yelp.com?hl=en_BE
http://www.yelp.com?hl=en_CA
http://www.yelp.com?hl=en_HK
http://www.yelp.com?hl=en_MY
http://www.yelp.com?hl=en_NZ
http://www.yelp.com?hl=en_PH
http://www.yelp.com?hl=en_IE
http://www.yelp.com?hl=en_SG
http://www.yelp.com?hl=en_CH
http://www.yelp.com?hl=en_GB
http://www.yelp.com?hl=en_US
http://www.yelp.com?hl=es_AR
http://www.yelp.com?hl=es_CL
http://www.yelp.com?hl=es_ES
http://www.yelp.com?hl=es_MX
http://www.yelp.com?hl=fil_PH
http://www.yelp.com?hl=fr_BE
http://www.yelp.com?hl=fr_CA
http://www.yelp.com?hl=fr_FR
http://www.yelp.com?hl=fr_CH
http://www.yelp.com?hl=it_IT
http://www.yelp.com?hl=it_CH
http://www.yelp.com?hl=nl_BE
http://www.yelp.com?hl=nl_NL
http://www.yelp.com?hl=nb_NO
http://www.yelp.com?hl=pl_PL
http://www.yelp.com?hl=pt_BR
http://www.yelp.com?hl=pt_PT
http://www.yelp.com?hl=fi_FI
http://www.yelp.com?hl=sv_FI
http://www.yelp.com?hl=sv_SE
http://www.yelp.com?hl=tr_TR
http://www.yelp.com?hl=ja_JP
http://www.yelp.com?hl=zh_TW
http://www.yelp.com?hl=zh_HK


You have 97 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Links
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
190 13 203


Too many links (203), it may be considered as spam!

Internal Links (link to pages within this domain) - 190
URL Anchor Text
http://yelp.com/search?find_desc=Furnace+RepairFurnace Repair
http://yelp.com/search?find_desc=+HeatingHeating
http://yelp.com/search?find_desc=+HVACHVAC
http://yelp.com/#header_find_formSkip to Search Form
http://yelp.com/#header-navSkip to Navigation
http://yelp.com/#page-contentSkip to Page Content
http://yelp.com/writeareviewWrite a Review
http://yelp.com/eventsEvents
http://yelp.com/talkTalk
http://yelp.com/loginLog In
http://yelp.com/signupSign Up
http://yelp.com/Yelp
http://yelp.com/searc...?cflt=hvac&find_loc=San+Francisco%2C+CAHeating
http://yelp.com/searc...estaurants&find_loc=San+Francisco%2C+CARestaurants
http://yelp.com/searc...?cflt=hvac&find_loc=San+Francisco%2C+CAAir Conditioning & Heating
http://yelp.com/searc...ontractors&find_loc=San+Francisco%2C+CAContractors
http://yelp.com/searc...ectricians&find_loc=San+Francisco%2C+CAElectricians
http://yelp.com/searc...mecleaning&find_loc=San+Francisco%2C+CAHome Cleaners
http://yelp.com/searc...andscaping&find_loc=San+Francisco%2C+CALandscapers
http://yelp.com/searc...locksmiths&find_loc=San+Francisco%2C+CALocksmiths
http://yelp.com/searc...flt=movers&find_loc=San+Francisco%2C+CAMovers
http://yelp.com/searc...t=painters&find_loc=San+Francisco%2C+CAPainters
http://yelp.com/searc...t=plumbing&find_loc=San+Francisco%2C+CAPlumbers
http://yelp.com/searc...c=Delivery&find_loc=San+Francisco%2C+CADelivery
http://yelp.com/biz/bake-shack-dania-beach-2Bake Shack
http://yelp.com/biz/bake-shack-dania-beach-2
http://yelp.com/biz/bake-shack-dania-beach-2Bake Shack
http://yelp.com/user_details?userid=N0LfSpP4RNS9t3GwIcuNxAHope P.
http://yelp.com/searc...sage&find_loc=San+Francisco%2C+CA%2C+USMassage
http://yelp.com/searc...gyms&find_loc=San+Francisco%2C+CA%2C+USGyms
http://yelp.com/searc...tels&find_loc=San+Francisco%2C+CA%2C+USHotels
http://yelp.com/searc...pair&find_loc=San+Francisco%2C+CA%2C+USPhone Repair
http://yelp.com/irvine-ca-usIrvine
http://yelp.com/nycNew York
http://yelp.com/san-joseSan Jose
http://yelp.com/laLos Angeles
http://yelp.com/chicagoChicago
http://yelp.com/palo-altoPalo Alto
http://yelp.com/locationsMore Cities
http://yelp.com/biz/a...ken-soup-and-rice-noodles-san-francisco
http://yelp.com/biz/a...ken-soup-and-rice-noodles-san-franciscoA Bowl Of Chicken Soup And Ric...
http://yelp.com/biz/a...ken-soup-and-rice-noodles-san-francisco
http://yelp.com/biz/a...ken-soup-and-rice-noodles-san-franciscoA Bowl Of Chicken Soup And Ric...
http://yelp.com/biz/sunshine-cafe-san-francisco
http://yelp.com/biz/sunshine-cafe-san-franciscoSunshine Cafe
http://yelp.com/biz/sunshine-cafe-san-francisco
http://yelp.com/biz/sunshine-cafe-san-franciscoSunshine Cafe
http://yelp.com/biz/fiery-cafe-san-francisco
http://yelp.com/biz/fiery-cafe-san-franciscoFiery Cafe
http://yelp.com/biz/fiery-cafe-san-francisco
http://yelp.com/biz/fiery-cafe-san-franciscoFiery Cafe
http://yelp.com/search?attrs=NewBusinessSee more hot and new businesse...
http://yelp.com/user_details?userid=AIRqSvuv7Ke2-OFs9rq8lA
http://yelp.com/user_details?userid=AIRqSvuv7Ke2-OFs9rq8lAStan L.
http://yelp.com/eliteElite ’19
http://yelp.com/biz/g...irardelli-at-the-ballpark-san-franciscoGhirardelli at the Ballpark
http://yelp.com/biz/g...irardelli-at-the-ballpark-san-francisco
http://yelp.com/biz/g...irardelli-at-the-ballpark-san-franciscoGhirardelli at the Ballpark
http://yelp.com/biz/g...n-francisco?hrid=1UKEnpnRyVE01dSPl8R_LwContinue reading
http://yelp.com/browse/reviews/picksRead previous reviews
http://yelp.com/collection/AAjAQd5WY0qfktgns5UUSw
http://yelp.com/collection/AAjAQd5WY0qfktgns5UUSwSan Fran
http://yelp.com/user_details?userid=x8szSXRTA4jBsKR-U3lmgwAshley K.
http://yelp.com/collection/qQhT6n7A4hH43mO3hnvZMg
http://yelp.com/collection/qQhT6n7A4hH43mO3hnvZMgSF/SJ
http://yelp.com/user_details?userid=z3rtd1er888C960bxph7lAJamie C.
http://yelp.com/collection/YIqxaoUcSrzH9M9fQr-EKw
http://yelp.com/collection/YIqxaoUcSrzH9M9fQr-EKwRomantic Restaurants SF
http://yelp.com/user_details?userid=HZOxZcRJbJ0OLU8NYAdXZwMonica H.
http://yelp.com/collectionsBrowse more collections
http://yelp.com/searc...ants&find_loc=San+Francisco%2C+CA%2C+USRestaurants
http://yelp.com/searc...ping&find_loc=San+Francisco%2C+CA%2C+USShopping
http://yelp.com/searc...life&find_loc=San+Francisco%2C+CA%2C+USNightlife
http://yelp.com/searc...tive&find_loc=San+Francisco%2C+CA%2C+USActive Life
http://yelp.com/searc...ysvc&find_loc=San+Francisco%2C+CA%2C+USBeauty & Spas
http://yelp.com/searc...auto&find_loc=San+Francisco%2C+CA%2C+USAutomotive
http://yelp.com/searc...ices&find_loc=San+Francisco%2C+CA%2C+USHome Services
http://yelp.com/searchMore Categories
http://yelp.com/searc...ffee&find_loc=San+Francisco%2C+CA%2C+USCoffee & Tea
http://yelp.com/searc...food&find_loc=San+Francisco%2C+CA%2C+USFood
http://yelp.com/searc...arts&find_loc=San+Francisco%2C+CA%2C+USArts & Entertainment
http://yelp.com/searc...alth&find_loc=San+Francisco%2C+CA%2C+USHealth & Medical
http://yelp.com/searc...onal&find_loc=San+Francisco%2C+CA%2C+USProfessional Services
http://yelp.com/searc...pets&find_loc=San+Francisco%2C+CA%2C+USPets
http://yelp.com/searc...tate&find_loc=San+Francisco%2C+CA%2C+USReal Estate
http://yelp.com/searc...avel&find_loc=San+Francisco%2C+CA%2C+USHotels & Travel
http://yelp.com/searc...ices&find_loc=San+Francisco%2C+CA%2C+USLocal Services
http://yelp.com/searc...ices&find_loc=San+Francisco%2C+CA%2C+USEvent Planning & Services
http://yelp.com/searc...govt&find_loc=San+Francisco%2C+CA%2C+USPublic Services & Government
http://yelp.com/searc...ices&find_loc=San+Francisco%2C+CA%2C+USFinancial Services
http://yelp.com/searc...tion&find_loc=San+Francisco%2C+CA%2C+USEducation
http://yelp.com/searc...orgs&find_loc=San+Francisco%2C+CA%2C+USReligious Organizations
http://yelp.com/searc...avor&find_loc=San+Francisco%2C+CA%2C+USLocal Flavor
http://yelp.com/searc...edia&find_loc=San+Francisco%2C+CA%2C+USMass Media
https://yelp.com/aboutAbout Yelp
http://yelp.com/careers/homeCareers
http://yelp.com/pressPress
http://yelp.com/guidelinesContent Guidelines
http://yelp.com/static?p=tosTerms of Service
http://yelp.com/tos/privacy_policyPrivacy Policy
...

External Links (link to pages on other websites) - 13
URL Anchor Text
https://support.googl...co=GENIE.Platform%3DDesktop&hl=en&oco=0Google's support page
https://support.apple.com/en-us/HT204690Safari's support page
https://www.mozilla.org/en-US/firefox/geolocation/Firefox's support page
http://itunes.apple.com/US/app/yelp/id284910350?mt=8&uo=4iPhone, iPad and Watch
https://play.google.c...Dhome%26utm_campaign%3Dyelpmobile&hl=enAndroid
http://yelp-ir.com/Investor Relations
https://www.yelp-support.com/?l=en_USSupport
https://www.yelpreservations.com/Yelp Reservations
https://www.yelpwifi.com/Yelp WiFi
https://www.nowait.com/restaurants/demo/Yelp Waitlist
https://www.yelp-supp...rt.com/Yelp_for_Business_Owners?l=en_USBusiness Support
https://www.yelpblog.com/section/businessYelp Blog for Business Owners
https://www.yelp-support.com/?l=en_USSupport

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Images
Total Images Alt Present Alt Missing
37 34 3


3 images do not have Alt values.

Image URL - 37
URL ALT Text
https://promos.yelpcdn.com/hvac.png
https://s3-media1.fl.yelpcdn.com/bphoto/jWxzAKQFMACFHrYhCIGLGA/90s.jpgBake Shack
https://s3-media0.fl....rs.yelp_design_web.yji-9b34e39ccbeb1c01a8e5ce9462ff64c1.png4.5 star rating
https://s3-media0.fl....ets/public/massage.yji-dc800fc2cf62dc8e9fe14560a1fc3ed4.jpgMassage
https://s3-media0.fl....assets/public/gyms.yji-8eef8039d48a0be9b5982315808236e1.jpgGyms
https://s3-media0.fl....sets/public/hotels.yji-f2b11c811eb65ef5c11a96dcc5a1f889.jpgHotels
https://s3-media0.fl..../mobilephonerepair.yji-0ef04d67fd2c66745254808e1981e5df.jpgPhone Repair
https://s3-media3.fl.yelpcdn.com/bphoto/ocaeqAN30rDAMSwpO1WrmQ/l.jpgA Bowl Of Chicken Soup And Ric...
https://s3-media2.fl.yelpcdn.com/bphoto/ocaeqAN30rDAMSwpO1WrmQ/90s.jpgA Bowl Of Chicken Soup And Ric...
https://s3-media0.fl....rs.yelp_design_web.yji-9b34e39ccbeb1c01a8e5ce9462ff64c1.png5.0 star rating
https://s3-media0.fl....rs.yelp_design_web.yji-9b34e39ccbeb1c01a8e5ce9462ff64c1.png5.0 star rating
https://s3-media4.fl.yelpcdn.com/bphoto/2gYerjP0VmjP7aKQgMQoSA/l.jpgSunshine Cafe
https://s3-media2.fl.yelpcdn.com/bphoto/2gYerjP0VmjP7aKQgMQoSA/90s.jpgSunshine Cafe
https://s3-media0.fl....rs.yelp_design_web.yji-9b34e39ccbeb1c01a8e5ce9462ff64c1.png5.0 star rating
https://s3-media0.fl....rs.yelp_design_web.yji-9b34e39ccbeb1c01a8e5ce9462ff64c1.png5.0 star rating
https://s3-media3.fl.yelpcdn.com/bphoto/ciEmQiR7Mf1yT2kIRcmjJQ/l.jpgFiery Cafe
https://s3-media1.fl.yelpcdn.com/bphoto/ciEmQiR7Mf1yT2kIRcmjJQ/90s.jpgFiery Cafe
https://s3-media0.fl....rs.yelp_design_web.yji-9b34e39ccbeb1c01a8e5ce9462ff64c1.png4.0 star rating
https://s3-media0.fl....rs.yelp_design_web.yji-9b34e39ccbeb1c01a8e5ce9462ff64c1.png4.0 star rating
https://s3-media4.fl.yelpcdn.com/photo/KdTv1fK0qZjEJI9fCtw7PQ/60s.jpgStan L.
https://s3-media3.fl.yelpcdn.com/bphoto/_lozC9xGX20FklvRdZu-TQ/90s.jpgGhirardelli at the Ballpark
https://s3-media0.fl....rs.yelp_design_web.yji-9b34e39ccbeb1c01a8e5ce9462ff64c1.png4.5 star rating
https://s3-media0.fl....td.yelp_styleguide.yji-8bb21835695e01eb298b00f01db91d20.png
https://s3-media0.fl....rs.yelp_design_web.yji-9b34e39ccbeb1c01a8e5ce9462ff64c1.png4.0 star rating
https://s3-media0.fl....onstruction_darwin.yji-10ea4aedcdab3ee2beeea9dc6f7185d7.png
https://s3-media0.fl..../72x72_restaurants.yji-80b92cd513f0cd02dd41a05d5d846075.pngRestaurants
https://s3-media0.fl....lic/72x72_shopping.yji-ad1f85392c049e567b6ee9dd50360ba4.pngShopping
https://s3-media0.fl....ic/72x72_nightlife.yji-4ee31d03d5b20dc5575588c3d284dc2d.pngNightlife
https://s3-media0.fl..../72x72_active_life.yji-7b915f332ffe61b88b3605594bd7fe0c.pngActive Life
https://s3-media0.fl....ublic/72x72_beauty.yji-dda5bcbe7e6cc16014f194a9334f1b94.pngBeauty & Spas
https://s3-media0.fl....c/72x72_automotive.yji-59b42d70fa94e2f1043fa1d629565598.pngAutomotive
https://s3-media0.fl....2x72_home_services.yji-52d0e24aea08e0e1eb860a8f253a9c90.pngHome Services
https://s3-media0.fl....72_more_categories.yji-3110ec19fa2b634cbaf2e66a4ab23ee1.pngMore Categories
https://s3-media0.fl....os.yelp_styleguide.yji-960cce5c1917bdabc568aa735f2d866f.pngiPhone,
https://s3-media0.fl....id.yelp_styleguide.yji-a91a4a087787b1aa9aa729e3de5743d7.pngAndroid
https://s3-media0.fl....ne.yelp_styleguide.yji-17089be275f0e32eb065304790b0c35e.pngYelp logo
https://s3-media0.fl....ne.yelp_styleguide.yji-58cfc999e1f5da75e75ddf71c868c656.pngYelp burst


search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
CSS
Style Block In Same Page Links to External Style Files Total
0 2 2


Excellent! all stylesheets are kept in separate files.

Links To External Stylesheet Files - 2
Stylesheet URL rel type
https://s3-media0.fl....ssets/public/homepage-main-pkg.yji-9ad57f8e2cfac81a2676.cssstylesheet
https://s3-media3.fl....dn.com/assets/srv0/svg_icons/f8abc2b4713e/assets/sprite.cssstylesheet

Script
Scripts Block In Same Page Links to External Script Files Total
20 5 25


Too many (5) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 5
Script URL Type
https://cdnjs.cloudflare.com/ajax/libs/jquery/1.8.3/jquery.min.js
https://cdnjs.cloudflare.com/ajax/libs/babel-polyfill/6.26.0/polyfill.min.js
https://cdnjs.cloudflare.com/ajax/libs/react/16.3.0/umd/react.production.min.js
https://cdnjs.cloudfl.../ajax/libs/react-dom/16.3.0/umd/react-dom.production.min.js
https://s3-media0.fl....ets/public/module_homepage_main.yji-2c77bb1eb5525d771785.js

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page
https://officialblog.yelp.com/Yelp Blog
https://www.yelpblog.com/section/businessYelp Blog for Business Owners


Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing
Yes

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
7 Excellent! the website has a high page rank (7/10).

7
0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
2,484
Excellent! You do have a lot of root domains (2,484) linked to your site yelp.com.

2,484
< 20 21 - 50 > 51
Poor Good Excellent


Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

Tips:
1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 8,290
  Facebook Shares 13,673
  Facebook Comments 6,270
  Tweets 5,039
  LinkedIn 288

Social Media Integration
Your site is not integrated with Facebook, Twitter or Google+.

Facebook PageNot Found
Twitter AccountNot Found
Google+ PageNot Found


Trustworthiness
90

Excellent! the website has a good Trustworthiness Score (90/100).

90
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
90 Excellent! the website has a good Child Safe Score (90/100).

90
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Safe Browsing
Safe! the site yelp.com is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
197th most visited website in the world.
54th most visited website in United States  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You do have very few domains (6 - yelp.com, yelp.co.uk, yelp.com.au, yelp.com.ph, yelp.co.nz, yelp.com.mx) hosted on the same server as yelp.com (ip : 151.101.20.116).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : 151.101.20.116) is located at United States  
the most site visitors come from United States  

Excellent! your server is located close to most of your site visitors.
HTTP Compression
No

your website server does not support HTTP Compression.

Caching
No

your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
15 years, 359 days old ( 1st registered on : 2003-12-12 )

excellent, the domain age is old enough.

Domain Expires
2 years, 5 days from today ( expires on : 2021-12-12 )

domain is expiring soon.

Domain Info
yelp.com ( 8 characters )

Domain Registrar : MarkMonitor Inc.

Domain Created On Last Modified On Expires On
2003-12-12 2003-12-12 2021-12-12
15 years, 359 days old 15 years, 359 days ago 2 years, 5 days from today
15 years, 359 days old




You have a nice choice of domain name, which is of a right length (8 characters).

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.

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