PR & Marketing Solutions for Professionals

Related Category

Most related categories of this website.

advertising apps courses management marketing seo social tools

Title

PR & Marketing Solutions for Professionals - Cision

Words count: 6 Unique Words: 6 Length: 51 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.

Description

Learn how Cision’s leading technology solutions empower communication pros to target, reach and engage their audiences.

Words count: 17 Length: 121 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]

Excellent! Your meta description contains between 70 and 160 characters.

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.

Google SERP Preview

PR & Marketing Solutions for Professionals - Cision www.cision.es/
Learn how Cision’s leading technology solutions empower communication pros to target, reach and engage their audiences.

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.

Keywords

Global Cloud-Based Communications, PR Software, Marketing, Media Relations Software and Services, Content Marketing, Media Monitoring, Media List Building, Distribution, Analysis

Words count: 21 Length: 178 characters keyword phrases count : 9

The keywords contains more than 20 words!
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Keyword Occurrences in Different Sections
Word		keyword	content
1 word	:	33% (3/9)
		marketing	0 (0%)
		distribution	0 (0%)
		analysis	0 (0%)
2 words	:	33% (3/9)
		pr software	0 (0%)
		content marketing	0 (0%)
		media monitoring	0 (0%)
3 words	:	11% (1/9)
		media list building	0 (0%)
4 words	:	11% (1/9)
		global cloud-based communications	0 (0%)
5 words	:	11% (1/9)
		media relations software and services	0 (0%)

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.

Keywords Cloud

This keywords cloud gives your an idea of what are those important keywords appears in your website.

aacute accesibilidad base campa cision cloud communications comunicaci comunicados contacto datos demo distribuci eacute equipo global iacute influencer informaci informe inteligencia investigaci lisis marketing mayor media medios newswire ntilde oacute periodistas prensa quienes recursos relaciones resultados solicita solutions tus uacute

Top 20 Keywords

Total Terms Count: 983

It is nice! the word density is quite ok.

Top 20 terms occurance and density
Keyword	In Body	Density
aacute	50	5.09%
oacute	38	3.87%
cision	18	1.83%
eacute	16	1.63%
iacute	14	1.42%
informaci	10	1.02%
uacute	10	1.02%
medios	9	0.92%
datos	8	0.81%
resultados	8	0.81%
newswire	7	0.71%
ntilde	7	0.71%
solicita	7	0.71%
demo	7	0.71%
marketing	6	0.61%
prensa	6	0.61%
comunicados	6	0.61%
distribuci	5	0.51%
comunicaci	5	0.51%
investigaci	5	0.51%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.

Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.

Highlight

<H1>	<H2>	<H3>	<H4>	<H5>	<H6>	<B>	<U>	<I>	<EM>	<STRONG>	Total
1	12	0	3	12	1	1	0	70	0	0	100

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H1> (1)	Te presentamos CisionOne
<H2> (12)	Aumente la visibilidad de sus comunicados de prensa Encuentre a los influenciadores adecuados con un motor de búsqueda potente y fácil de usar. Obtenga los datos para crear campañas más eficaces. Obtenga análisis avanzados de nuestro equipo de expertos de Cision Insights Cision Social Listening con tecnología de Brandwatch™ Más innovación. Más información. Más impacto. Corta el ruido. Mejora tus resultados. Obtén información de analistas expertos Ve más allá de los resultados. Observa qué es lo que realmente impulsa los resultados satisfactorios. Demuestra tu rentabilidad sobre la inversión. Muestra cuánto más puedes hacer. Comparte tu historia con confianza. Amplía tu alcance, mejora los resultados de la campaña y presume de tus resultados
<H4> (3)	Cision Communications Cloud PR Newswire No solo hemos visto mejores resultados interanuales en los medios de comunicación, sino que además hemos logrado esos resultados generando un notable ahorro (de seis cifras).
<H5> (12)	Cision PR Newswire The Ultimate Toolkit for Getting Your Press Release Noticed Cision® Connect The PR Pro's Guide to Influencer Marketing Monitoreo y análisis Informe sobre State of the Media en 2022 Cision® Insights How Leading Brands Connect Comms to the Bottom Line Contacto y asistencia Cision Communications Cloud Compañía Recursos
<H6> (1)	Elija un sitio web para visitar
<B> (1)	La nueva plataforma de relaciones públicas impulsada por IA que trabaja duro para que tú puedas trabajar de forma inteligente.
<I> (70)

HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page

Reading Level

12.3

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.

Language

es Excellent! the website declared its language in use.

the detected language is : es

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.

Page Encoding

utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.

Favicon

Excellent! the website has a shortcut favicon image.

RSS

the website does not have a RSS Feed.

Robots.txt

Robots.txt is not presented for the site.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.

XML Sitemap

XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).

Loading Time

0.09 seconds - 144.43 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Modem (56Kbits/s)	Mobile/HSDPAM (7.2Mbits/s)	ADSL (8Mbits/s)	Cable (30Mbits/s)	Optical Fibre (100Mbits/s)
1.86 s	0.01 s	0.01 s	0.00 s	1.04 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.

Total Size

13 Kb (12,999 bytes)

The page is a bit too small, it may not have enough relevant content to rank well!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading

Text To Code Ratio

Total Size	Text Size	HTML Code Size	Text/HTML Code Ratio
13 Kb (12,999 bytes)	8 Kb (8,484 bytes)	5 Kb (4,515 bytes)	187.91 %

The Text/HTML Code Ratio is a bit too high, it might be considered as spam by search engines.

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.

Flash

Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.

Frame

Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.

Inline CSS

12 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.

Nested Table

Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.

Plain Text Email

1 Email Address (p******@cision.com) was detected on this page.

Redirect Count

1 redirection was detected for loading this page.

Using HTTPS

Excellent! HTTPS is used for your page.

WWW Resolve

Excellent! the websites https://www.cision.es/ and http://cision.es are resolved to the same url :https://www.cision.es/

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).

URL Rewrite

Excellent! your urls are clean.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.

Underscore In URL

Excellent! your do not use underscore in your URLs.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.

Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.

Links

Internal Links (link to pages within this domain)	External Links (link to pages on other websites)	Total
47	43	90

Excellent! the number of links are less than 100.

Internal Links (link to pages within this domain) - 47
URL	Anchor Text
http://cision.es/#main	Saltar la navegación
http://cision.es/quienes-somos/	Quienes somos
http://cision.es/recursos/	Recursos
http://cision.es/contacto-y-asistencia/	Contacto y Asistencia
http://cision.es/#
http://cision.es/#	Accesos clientes
http://cision.es/#
https://www.cision.es/
http://cision.es/distribucion-by-prnewswire/	Más información
http://cision.es/base-de-datos-de-medios/	Más información
http://cision.es/monitoring-e-analitycs/	Más información
http://cision.es/recur...s/articulos/estado-de-los-medios-2022/	OBTÉN EL INFORME
http://cision.es/investigacion-e-inteligencia/	Más información
http://cision.es/solicita-una-demo/	SOLICITA UNA DEMO
http://cision.es/
http://cision.es/distribucion-by-prnewswire/	Distribución por PR Newswire
http://cision.es/base-de-datos-de-medios/	Base de Datos de Medios
http://cision.es/monitoring-e-analitycs/	Monitoreo y análisis
http://cision.es/investigacion-e-inteligencia/	Investigación e Inteligencia
http://cision.es/solicita-una-demo/	Solicita una Demo
http://cision.es/quienes-somos/	Quienes somos
http://cision.es/recursos/	Recursos
http://cision.es/accesos-clientes/	Accesos clientes
http://cision.es/#	Global Sites
https://www.cision.es	España
http://cision.es/cisionone/	Conoce CisionOne
http://cision.es/solicita-una-demo/	Solicitar una demostración
http://cision.es/base-de-datos-de-medios/	Solicita una demo.
http://cision.es/investigacion-e-inteligencia/	Ve más allá de los datos. Expl...
http://cision.es/monitoring-e-analitycs/	Solicita una demo.
http://cision.es/monitoring-e-analitycs/	Solicita una demo.
http://cision.es/distribucion-by-prnewswire/	Consulta PR Newswire
http://cision.es/solicita-una-demo/	Solicita una demo.
http://cision.es/solicita-una-demo/	Solicita una demo
http://cision.es/quienes-somos/kit-de-medios/	Kit de medios
http://cision.es/base-de-datos-de-medios/	Base de Datos de Medios
http://cision.es/monitoring-e-analitycs/	Monitoring & Analytics
http://cision.es/distribucion-by-prnewswire/	Distribución por PR Newswire
http://cision.es/investigacion-e-inteligencia/	Investigación e inteligencia
http://cision.es/contacto-y-asistencia/	Contacto y asistencia
http://cision.es/quienes-somos/	Quienes somos
http://cision.es/recursos/seminarios-web-eventos/	Seminários Web & Eventos
http://cision.es/recursos/whitepapers/	White Papers
http://cision.es/recursos/articulos/	Articulos
http://cision.es/legal/privacy-policy/cookie-settings/	Configuración de cookies
http://cision.es/accesos-clientes/	Login
http://cision.es/#	Global Sites

External Links (link to pages on other websites) - 43
URL	Anchor Text
https://www.cision.com/about/accessibility/	Declaración de accesibilidad
https://www.cision.com/about/news/	Comunicados de prensa
https://www.cision.com/about/global-leadership-team/	Liderazgo mundial
https://www.cision.com/careers/	Carreras
https://www.cision.com/careers/	‎Trabaja con nosotros
https://app.cision.com...pTmq2T-p02Kzj5l-3hoCn_kQAvD_BwE#/login	Cision Communications Cloud
https://portal.prnewswire.com/Login.aspx	PR Newswire
https://www.cision.com...or-getting-your-press-release-noticed/	GET THE TOOLKIT
https://www.cision.com...os-guide-influencer-marketing-toolkit/	GET THE TOOLKIT
https://www.cision.com/resources/success-stories/	Read Their Stories
https://www.cision.com/about/news/	Comunicados de prensa
https://www.cision.com/about/leadership-team/	Liderazgo mundial
https://www.cision.com/careers/	Carreras
https://www.cision.de	Alemania
https://www.cision.asia	APAC (Inglés)
https://www.cision.ca/fr	Canadá (Francés)
https://www.cision.ca	Canadá (Inglés)
https://www.cision.dk	Dinamarca
https://www.cision.com	Estados Unidos
https://www.cision.fi	Finlandia
https://www.cision.fr	Francia
https://www.cision.it	Italia
https://www.cision.no	Noruega
https://www.cision.nl	Países Bajos
https://www.cision.pt	Portugal
https://www.cision.co.uk	Reino Unido
https://www.cision.se	Suecia
https://www.cision.com/lp/report-security-issue/	Problema de seguridad
https://www.cision.com/about/global-leadership-team/	Liderazgo mundial
https://www.cision.com/careers/	‎Trabaja con nosotros
https://www.cision.com/about/news/	Comunicados de prensa
https://www.cision.com/about/in-the-news/	In the News
https://www.cision.com/about/media-kit/	Kit de medios
https://www.cision.com/about/accessibility/	Accesibilidad
https://twitter.com/cision?nav_location=footer
https://www.facebook.com/CisionGlobal?nav_location=footer
https://www.linkedin.com/company/cision/mycompany/?_l=es
https://www.youtube.com/user/CisionNA?nav_location=footer
https://www.instagram.com/cisionglobal/?nav_location=footer
https://www.cision.com/about/accessibility/	Accesibilidad
https://www.cision.com/legal/	Legal
https://www.cision.com/contact-us/opt-out/	Exclusión de Cision ID
https://www.cision.com/legal/privacy-policy/	Política de privacidad

reasonable number of links (below 100) per page will give a better user experience.

Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.

Images

Total Images	Alt Present	Alt Missing
3	1	2

2 images do not have Alt values.

Image URL - 3
URL	ALT Text
http://cision.es/conte...n-optimized/global-assets/2023-Cision-Logo-Navy-Orange.svg	cision-white logo
https://play.vidyard.com/BSoTErXgpjiXfSPmuFt9Be.jpg
https://play.vidyard.com/5Kzy8LomBEykHTerjEh8G8.jpg

search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.

CSS

Style Block In Same Page	Links to External Style Files	Total
1	5	6

Too many (5) external style sheet files , it will slow down the downloading.

Links To External Stylesheet Files - 5
Stylesheet URL	rel	type
http://cision.es/etc.c...tlibs/cision.restructure/clientlibs/clientlib-site.min.css	stylesheet	text/css
http://cision.es/etc.c...ion.restructure/components/common/growl/clientlibs.min.css	stylesheet	text/css
https://cdnjs.cloudfla...m/ajax/libs/OwlCarousel2/2.3.4/assets/owl.carousel.min.css	stylesheet
https://cdnjs.cloudfla...x/libs/OwlCarousel2/2.3.4/assets/owl.theme.default.min.css	stylesheet
https://cdnjs.cloudflare.com/ajax/libs/animate.css/3.2.3/animate.min.css	stylesheet

Script

Scripts Block In Same Page	Links to External Script Files	Total
5	4	9

Too many (4) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 4
Script URL	Type
https://kit.fontawesome.com/e6459c625b.js
http://cision.es/etc.c...libs/cision.restructure/clientlibs/clientlib-common.min.js
http://cision.es/etc.c...sion.restructure/components/common/growl/clientlibs.min.js
http://cision.es/etc.c...ntlibs/cision.restructure/clientlibs/clientlib-site.min.js

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.

Blog Or News Release

Link to Blog / News Release Page
http://cision.es/distribucion-by-prnewswire/	Más información
https://www.cision.com/about/news/	Comunicados de prensa

Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.

Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.

DMOZ Listing

No

Your site is not listed in the DMOZ Open Directory. DMOZ Open Directory Project

Google Analytics

Analytics Service is not implemented for the site.

Social Media Integration

Excellent! your site is well integrated with social media networks.

Facebook Page	https://www.facebook.com/CisionGlobal?nav_location=footer
Twitter Account	https://twitter.com/cision?nav_location=footer
Google+ Page	Not Found

Trustworthiness

0

No Trustworthiness Score is calculated for the site.

0 - 19	20 - 39	40 - 59	60 - 79	80 - 100
0
Very Poor	Poor	Unsatisfactory	Good	Excellent

Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.

Child Safe

0 No Child Safe Score is calculated for the site.

0 - 19	20 - 39	40 - 59	60 - 79	80 - 100
0
Very Poor	Poor	Unsatisfactory	Good	Excellent

Safe Browsing

Safe! the site cision.es is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.

Traffic Rank

Your site is not among the most visited 1 million websites in the world.

Websites On Same Server

Excellent! You do have very few domains (1 - cision.es) hosted on the same server as cision.es (ip : 104.16.108.110).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.

Server Location

your server (IP : 104.16.108.110) is located at United States

ensure your server is not located far away from most of your site visitors.

HTTP Compression

No

your website server does not support HTTP Compression.

Caching

No

your website server does not support Caching.

Server Signature

Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.

Domain Info

cision.es ( 9 characters )

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On	Last Modified On	Expires On
unknown	unknown	unknown
unknown old	unknown ago	unknown from today

unknown old

Domain is going to expire in less than a year time (unknown from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.

cision.es

Recommended Actions

Detailed Reviews

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