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columbian.com favicon columbian.com

Excellent Practice30
Improvement Could be Made11
Critical Issues to Attend9
Feb 7, 2025 08:21 PM

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Recommended Actions

  • Edit the title tag, ensure it contains 1-12 words, and with 10-70 characters.
  • Set meta keywords.
  • Create one H1 element for your page, put the most important keywords in.
  • Use more straight forward terms, avoid using too much jargon in the page content.
  • Create and add a robots.txt for your site.
  • Create a XML sitemap for your site.
  • Remove some of the text content and make the text to code ration to be within 15%-70%.
  • Reduce number of links to other pages.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • ...     26
  • Register To View All >>

Detailed Reviews

Related Category
Most related categories of this website.

club   courses   directory   dog   museum   stories   television   video  

Title
The Columbian - Latest News from Vancouver, Washington & Clark County WA - The Columbian

Words count: 12    Unique Words: 10    Length: 88 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Repeat Terms in the Title tag
Term Repeat Count
Columbian 2
The 2


The title is too long! It has more than 70 characters.

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description
Clark County Washington's source for local breaking news, business, sports, politics, opinion, entertainment, advertising, real estate, obituaries, classifieds, and more.

Words count: 20    Length: 170 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


The description is too long! It has more than 160 characters

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
The Columbian - Latest News from Vancouver, Washington ... www.columbian.com/
Clark County Washington's source for local breaking news, business, sports, politics, opinion, entertainment, advertising, real estate, obituaries, ...

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords
Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

administration  asks  buildings  clark  columbian  community  contact  county  court  day  fund  health  hours  house  including  latest  life  living  local  news  newsroom  obituaries  opinion  paper  photo  politics  program  questions  rsquo  school  services  sports  submit  subscribe  today's  trump  vancouver  washington  waterfront  years 

Top 20 Keywords
Total Terms Count: 1,771

Excellent! No terms has a density of more than 3%, all are optimized to be within 1% - 3%.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
clark 28 1.58%
news 23 1.30%
county 22 1.24%
rsquo 20 1.13%
washington 16 0.90%
hours 15 0.85%
columbian 14 0.79%
sports 14 0.79%
trump 14 0.79%
community 11 0.62%
questions 11 0.62%
subscribe 10 0.56%
court 10 0.56%
life 9 0.51%
administration 9 0.51%
vancouver 8 0.45%
paper 8 0.45%
waterfront 8 0.45%
school 8 0.45%
house 8 0.45%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
058276510000097

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H2>

(58)
Battle Ground strives to create a community court program
Trump administration tells states including Washington billions in EV charger money is on hold
Construction slows at The Waterfront Vancouver but developers are expressing more interest, says Barry Cain
Black lawmakers at odds with Ferguson over $100M police hiring plan
Try This: ‘The Love of Music’; vintage market; HeArt Fest
Innovative Services NW receives more than $30,000 to help fund large projects on the horizon
We Compost program is striking ‘black gold’ in Clark CountyUpdated 1 day ago
Georgia-Pacific paper mill in Camas will demolish 21 unused buildings this springSubscriber ExclusiveUpdated 4 hours ago
Washington could require bars to carry spiked drink drug testsFree
Battle Ground strives to create a community court program
Construction slows at The Waterfront Vancouver but developers are expressing more interest, says Barry CainSubscriber ExclusiveUpdated 13 hours ago
Innovative Services NW receives more than $30,000 to help fund large projects on the horizon
Washougal School Board taps Aaron Hansen as permanent schools superintendent
Stock market today: Wall Street slumps as worries worsen about inflation and tariffs
US employers added just 143,000 jobs last month, jobless rate falls to 4%
Kash Patel had a roster of foreign clients. Their interests could clash with FBI he hopes to lead
Republican who ran USAID under Bush calls dismantling it ‘madness’ as Trump, Musk cut nearly all staff
Point Defiance Zoo welcomes Malayan tapir calf
Idaho House widely passes bill to make firing squad main execution methodFree
New UW president prepared to navigate Trump DEI crackdownUpdated 46 mins ago
Trump administration tells states including Washington billions in EV charger money is on holdFree
Locals in College: Jordan Chiles sticks post-Olympic landing at UCLA
The slash-and-burn tactics Musk brings to Washington often backfired at TwitterUpdated 6 hours ago
Vancouver Mall skin care store owner accused of trying to scam 75-year-old woman out of $50,000, say court documentsUpdated 13 hours ago
State bowling: Sanaa Tyler of Hudson’s Bay edges out teammate MJ Westmorland for 2A/1A individual titleUpdated 2 hours ago
Young Blazers ride wave of 6 straight wins, defying expectations
Snow Report (Feb. 7): Snowshoe tours offered at Meadows
Washington governor rescinds wildlife commission appointments
Washington, two other Democratic states sue Trump administration over order to halt funding for gender-affirming care
Trump says he’s revoking Biden’s security clearance, ending intelligence briefings in payback move
Judge temporarily blocks Trump administration from placing 2,200 USAID workers on paid leaveUpdated 6 hours ago
Trump administration tells states including Washington billions in EV charger money is on holdFree
Judge sides with Clark County and housing developers in lawsuit over 179th Street upgradeUpdated 13 hours ago
Georgia-Pacific paper mill in Camas will demolish 21 unused buildings this springSubscriber ExclusiveUpdated 4 hours ago
Battle Ground the latest city in Southwest Washington to ban unlawful camping on public propertyUpdated 4 hours ago
$5,000 reward offered in case of rabbits shot by blow darts in central VancouverUpdated 2 days ago
Flu season in the US is the most intense it’s been in at least 15 years
The Oregon Zoo welcomes a new baby elephantUpdated 2 days ago
A month after LA firestorms, vital questions still haunt Southern California
One death connected to freezing temperatures in Clark County in past two weeks
Providence and hospital doctors reach tentative agreement in Oregon’s 27-day health care strike
Second type of bird flu detected in US dairy cows
From fighting disease to protecting the Amazon rainforest, USAID has big impact across the globeUpdated 1 day ago
Point Defiance Zoo welcomes Malayan tapir calf
‘Metaphysical store’ Vampire Unicorns builds a half Goth, half witchy community in Camas
Fill calendar with holiday-themed horror now streaming
Michael Jackson biopic reportedly in jeopardy
Israel drafts plans to allow Gazans passage via ports, borders
Washington, two other Democratic states sue Trump administration over order to halt funding for gender-affirming care
A Stradivari violin made in 1714 sells for $11.3M at auction
Trump says he’s revoking Biden’s security clearance, ending intelligence briefings in payback move
A slice of 2024: Memorable moments in photos
High School Sports – September 2024
Editorial Cartoons for Week of Feb. 3, 2025Updated 3 hours ago
In Our View: Residents tire of talk, demand Hanford action
Estrich: Don’t let him; flood their zone
Letter: Perez should plan better
Letter: Legislature should fix priorities

<H3>

(27)
Latest Headlines
Trending Now
Clark County
Business
Northwest
Good Evening
Special Sections
Sponsored Content
Sports
Politics
Editor's Choice
Clark County Events
Traffic
Featured Media
Photo Galleries
News Photos
Sports Photos
Today's Front Page
Health
Life
Nation / World
Special Projects
Opinion
Your contact info
Columnists
Subscribe

<H4>

(6)
Morning Briefing Newsletter
Thank you!
From The Newsroom
Food
Opinion
Sports
<H5>
(5)
minutes (estimated)
Here are some recent questions we've answered:
News
Help
Connect
<H6>
(1)
Support local journalism and help us build a stronger community.


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level
26.3

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
Language
en-us Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Favicon
Excellent! the website has a shortcut favicon image.

RSS
the website does not have a RSS Feed.

Robots.txt
Robots.txt is not presented for the site.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.69 seconds - 43.92 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
4.33 s 0.03 s 0.03 s 0.01 s 2.42 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
30 Kb (30,304 bytes)

The page is a bit too small, it may not have enough relevant content to rank well!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
30 Kb (30,304 bytes) 14 Kb (13,822 bytes) 16 Kb (16,482 bytes) 83.86 %


The Text/HTML Code Ratio is a bit too high, it might be considered as spam by search engines.

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
6 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
1 redirection was detected for loading this page.

Using HTTPS
Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites https://www.columbian.com/ and http://columbian.com are resolved to the same url :https://www.columbian.com/

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
URL Rewrite
Excellent! your urls are clean.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
URLs with underscore
https://www.columbian.com/...1/11_30-CC_Giving-Guide_LOWRES.pdf
https://www.columbian.com/...ids-edition-11_02_24_lowresWEB.pdf
https://www.columbian.com/..._Living_in_the_Couve_FINAL-WEB.pdf


You have 3 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Links
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
288 13 301


Too many links (301), it may be considered as spam!

Internal Links (link to pages within this domain) - 288
URL Anchor Text
https://www.columbian.com/subscribe/Subscribe
https://www.columbian.com/contact/Customer Service
https://epaper.columbian.comToday's Paper
https://www.columbian.com/newsletters/Newsletters
https://www.columbian.com/news/News
https://www.columbian.com/news/local/Clark County News
https://www.columbian.com/news/northwest/Northwest
https://www.columbian.com/news/schools/Schools
https://www.columbian.com/news/courts-crime/Crime & Courts
https://www.columbian.com/news/business/Business
https://www.columbian.com/news/health/Health
https://www.columbian.com/news/politics/Politics
https://www.columbian.com/elections/Elections
https://www.columbian.com/news/nation-world/Nation & World
https://www.columbian.com/traffic/Traffic
https://www.columbian.com/weather/Weather
https://www.columbian.com/school-closures/School Closures
https://www.columbian.com/news/sports/Sports
https://www.columbian.com/news/sports/sports-local/Clark County Sports
https://www.columbian.com/news/sports/community-sports/Community
https://www.columbian.com/news/sports/outdoors/Outdoors
https://www.columbian.com/news/sports/preps/High School Sports
https://www.columbian.com/news/sports/seahawks/Seahawks
https://www.columbian.com/news/sports/blazers/Blazers
https://www.columbian.com/news/sports/college/College
https://www.columbian.com/news/life/Life
https://www.columbian.com/news/life/local-life/Clark County Life
https://www.columbian.com/news/life/dining-out/Dining Out
https://www.columbian.com/news/life/food/Food
https://www.columbian.com/news/vitals/Vital Statistics
https://www.columbian.com/news/opinion/Opinion
https://www.columbian.com/news/opinion/editorials/Editorials
https://www.columbian.com/news/opinion/columns/Columnists
https://www.columbian.com/news/opinion/letters/Letters to the Editor
https://www.columbian.com/news/opinion/greg-jayne/Greg Jayne
https://www.columbian.com/news/opinion/endorsements/Endorsements
http://columbian.com/photo...galleries/sets/editorial-cartoons/Editorial Cartoons
https://obits.columbian.comObituaries
https://obits.columbian.com/Obituaries
https://www.columbian.com/news/death-notices/Death Notices
https://obits.columbian.comSubmit Paid Obituary
https://www.columbian.com/deathnoticeform/Submit Free Death Notice
https://blogs.columbian.comBlogs
https://blogs.columbian.com/all-politics-is-local/All Politics is Local
https://www.columbian.com/news/sports/preps/High School Sports
https://blogs.columbian.com/home-made/Home Made
https://blogs.columbian.com/cat-tales/Cat Tales
https://blogs.columbian.com/sherri-mcmillan/Sherri McMillan
https://www.columbian.com/media/Media
https://www.columbian.com/photos/galleries/Photo Galleries
https://www.columbian.com/videos/Videos
https://www.columbian.com/news/podcasts/Podcasts
https://projects.columbian.comNewsroom Special Projects
https://www.columbian.com/cfj/Community Funded Journalism
https://events.columbian.com/columbian-hosted/Columbian-Hosted Events
https://classifieds.columbian.com/legals/Legal Notices
https://classifieds.columbian.comClassifieds
https://garagesales.columbian.comGarage Sales
https://realestate.columbian.comReal Estate
https://www.columbian.com/jobs/Jobs
https://events.columbian.comEvents
https://www.columbian.com/...cial-sections/living-in-the-couve/Living in the Couve
https://www.columbian.com/resource-guide/Resource Guide
https://www.columbian.com/special-sections/summer-camps/Summer Camps
https://www.columbian.com/movietimes/Movie Listings
https://www.columbian.com/placesofworship/Places of Worship
https://www.columbian.com/contests/Contests & Special Promotions
http://columbian.com/contests/bocc/Best of Clark County
https://shop.columbian.comThe Columbian Shop
https://www.columbian.com/contact/Contact Us
http://columbian.com/contact/newsroom/Contact the Newsroom
https://www.columbian.com/subscribe/Subscribe
https://www.columbian.com/faq/FAQ – Frequently Asked Questio...
https://www.columbian.com/retail-locations/Retail Locations
https://www.columbian.com/nie/Newspaper in Education
https://www.columbian.com/community-partnership/Community Partnerships
https://www.columbian.com/lettertotheeditor/Send a Letter to the Editor
https://www.columbian.com/newstip/Submit a News Tip or Photo
https://marketing.columbian.comPlace an Ad
https://www.columbian.com/about/About The Columbian
https://www.columbian.com/printing-services/Commercial Printing Services
https://jobs.columbian.comCareers at The Columbian
https://www.columbian.com
https://epaper.columbian.comToday's Paper
http://columbian.com/subscribe/Subscribe
https://epaper.columbian.comToday's Paper
https://epaper.columbian.comToday's Paper
http://columbian.com/newsletters/Newsletters
http://columbian.com/contact/Help/Contact Us
https://www.columbian.com/news/local/Clark County
https://www.columbian.com/news/sports/Sports
https://www.columbian.com/news/politics/Politics
https://www.columbian.com/news/life/Life
https://www.columbian.com/news/opinion/Opinion
https://obits.columbian.com/Obituaries
https://realestate.columbian.com/Homes
https://www.columbian.com/jobs/Jobs
https://www.columbian.com/cfj/Donate
https://www.columbian.com/weather/
https://www.columbian.com/...-create-a-community-court-program/Battle Ground strives to creat...
...

External Links (link to pages on other websites) - 13
URL Anchor Text
https://columbian.newzware...https%3A%2F%2Fwww.columbian.com%2FLogin
https://columbian.newzware...p?nwmodule=sso&nwpage=sso&skin=colMy Account
https://columbian.newspapers.comNewspaper Archives
https://columbian.newzware...Fwww.columbian.com%2Fprocess-loginLoginLogin/Register
https://edition.pagesuite-...56f48c-fccb-46a1-befb-4e89c9cb6daaView demo of our ePaper
https://www.facebook.com/thecolumbian
https://twitter.com/thecolumbian
https://www.youtube.com/user/columbiannewspaper
https://www.tiktok.com/@the.columbian
https://www.instagram.com/thecolumbian/
https://www.threads.net/@thecolumbian
https://www.linkedin.com/company/the-columbian
https://www.pinterest.com/thecolumbian

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Images
Total Images Alt Present Alt Missing
69 68 1


1 images do not have Alt values.

Image URL - 69
URL ALT Text
https://www.facebook.com/tr?id=192888919167017&ev=PageView&noscript=1
https://www.columbian.com/...nt/themes/columbian2/static/img/icons/search-white.svgsearch icon white
https://www.columbian.com/...ontent/themes/columbian2/static/img/columbian-logo.svgThe Columbian logo
https://www.columbian.com/...hemes/columbian2/static/img/columbian-logo-tagline.svgThe Columbian logo tagline
https://www.columbian.com/...nt/themes/columbian2/static/img/icons/search-white.svgsearch icon
https://www.columbian.com/.../columbian2/static/img/icons/social/facebook-white.svgFacebook
https://www.columbian.com/.../themes/columbian2/static/img/icons/social/x-white.svgX (formerly Twitter)
https://www.columbian.com/.../columbian2/static/img/icons/social/linkedin-white.svgLinkedin
https://www.columbian.com/...columbian2/static/img/icons/social/pinterest-white.svgPinterest
https://www.columbian.com/...tent/themes/columbian2/static/img/icons/mail-white.svgemail icon
https://www.columbian.com/...emes/columbian2/static/img/icons/arrow-right-white.svgright arrow icon white
https://www.columbian.com/.../uploads/2025/02/AP24033698612531-166x111-c-center.jpgA vehicle is plugged into a El...
https://www.columbian.com/...205717-Waterfront-Update_2.4_TB06-166x111-c-center.jpgConstruction continues at The ...
https://www.columbian.com/...son-inauguration-wide-1536x1024-1-166x111-c-center.jpgThe Washington State Legislatu...
https://www.columbian.com/.../2025/01/1018083470-HeART-Fest_09-166x111-c-center.jpgArtist Lara Blair’s real...
https://www.columbian.com/.../2025/02/1018206166-ISNW_2.4_TB02-652x425-c-center.jpgEarly Childhood Education and ...
https://www.columbian.com/...content/uploads/2025/02/compost_2-510x342-c-center.jpgBethanie Velasco of Clark Coun...
https://www.columbian.com/...Demo_MillViewSixthAve_KM_013125-1-510x342-c-center.jpgDrivers traveling along Northw...
https://www.columbian.com/.../uploads/2025/02/iStock-532396260-510x342-c-center.jpgA bill in the state Legislatur...
https://www.columbian.com/...t/themes/columbian2/static/img/icons/chevron-right.svgright chevron arrow icon
https://www.columbian.com/...t/themes/columbian2/static/img/icons/chevron-right.svgright chevron arrow icon
https://www.columbian.com/...t/themes/columbian2/static/img/icons/chevron-right.svgright chevron arrow icon
https://www.columbian.com/...s/2024/11/11_30-CC_Giving-Guide_LOWRES-pdf-300x300.jpgConnecting Community - Novembe...
https://www.columbian.com/...024/10/Kids-edition-11_02_24_lowresWEB-pdf-300x300.jpgKid’s Edition - November 2024
https://www.columbian.com/...11/11_16_Living_in_the_Couve_FINAL-WEB-pdf-300x300.jpgLiving in the Couve - November...
https://www.columbian.com/.../uploads/2024/12/WEB0004162_720x547-75x75-c-center.jpgJust steps outside The Springs...
https://www.columbian.com/.../uploads/2025/02/AP25027840167748-510x342-c-center.jpgUCLA's Jordan Chiles performs ...
https://www.columbian.com/.../02/Musk_Twitter_DOGE_82414-240a7-510x342-c-center.jpgFILE - Elon Musk listens as Re...
https://www.columbian.com/...22/02/ClarkCountySuperiorCourt_01-510x342-c-center.jpgThe Clark County Courthouse (T...
https://www.columbian.com/...t/themes/columbian2/static/img/icons/chevron-right.svgright chevron arrow icon
https://www.columbian.com/...t/themes/columbian2/static/img/icons/chevron-right.svgright chevron arrow icon
https://www.columbian.com/...t/themes/columbian2/static/img/icons/chevron-right.svgright chevron arrow icon
https://www.columbian.com/...tent/themes/columbian2/static/img/icons/mail-white.svgenvelope icon
https://www.columbian.com/...tent/themes/columbian2/static/img/icons/mail-white.svgenvelope icon
https://www.columbian.com/...ent/themes/columbian2/static/img/icons/clock-white.svgestimated travel time
https://www.columbian.com/.../themes/columbian2/static/img/icons/location-white.svgLive traffic map
https://www.columbian.com/...nt/themes/columbian2/static/img/icons/camera-white.svgLive traffic cameras
https://data.columbian.com/traffic_map/live traffic map
https://www.columbian.com/...t/themes/columbian2/static/img/icons/chevron-right.svgright chevron arrow icon
https://www.columbian.com/...25/01/1018145948-Tree-planting_03-234x156-c-center.jpgTree canopy planting news phot...
https://www.columbian.com/...8252710-River-Woodland-girls-3868-234x156-c-center.jpgWoodland Columbia River girls ...
https://www.columbian.com/...2/1018243957-Signing-Day-2-scaled-234x156-c-center.jpgScenes from Signing Day 2025 s...
https://www.columbian.com/wp-content/uploads/2025/02/02-07-25-400x550-c-top.jpgpreview of today's front page
https://www.columbian.com/...025/02/Winter_Viruses_07465-cdb6a-510x342-c-center.jpgFILE - A flu vaccine is displa...
https://www.columbian.com/...y_Elephant-Oregon-Zoo_42652-3c98c-510x342-c-center.jpgThirty-year-old Asian elephant...
https://www.columbian.com/...2/California_Wildfire_59462-78cc2-510x342-c-center.jpgHomeowners dressed in full bod...
https://www.columbian.com/...t/themes/columbian2/static/img/icons/chevron-right.svgright chevron arrow icon
https://www.columbian.com/...t/themes/columbian2/static/img/icons/chevron-right.svgright chevron arrow icon
https://www.columbian.com/...t/themes/columbian2/static/img/icons/chevron-right.svgright chevron arrow icon
https://www.columbian.com/.../679e2e76901aaac736744c26ce83099b-446x160-c-center.jpgA slice of 2024: Memorable mom...
https://www.columbian.com/wp-content/uploads/2024/09/SPORTS-TAB-pdf-300x300.jpgHigh School Sports – Sep...
https://www.columbian.com/...Toon-Morning-Doomscrolling-scaled-510x342-c-center.jpgFeb.
https://www.columbian.com/wp-content/plugins/wp-polls/images/loading.gifLoading ...
https://www.columbian.com/.../newsroom-clark-asks/public/assets/clark-asks-logo.jpgClark Asks logo
https://www.columbian.com/...hemes/columbian2/static/img/columnists/craig-brown.jpgCraig Brown
https://www.columbian.com/.../columbian2/static/img/columnists/monika-spykerman.jpgMonika Spykerman
https://www.columbian.com/...themes/columbian2/static/img/columnists/greg-jayne.jpgGreg Jayne
https://www.columbian.com/...emes/columbian2/static/img/columnists/tim-martinez.jpgTim Martinez
https://www.columbian.com/...ontent/themes/columbian2/static/img/columbian-logo.svgThe Columbian logo
https://www.columbian.com/...nt/themes/columbian2/static/img/icons/search-white.svgsearch icon white
https://www.columbian.com/...themes/columbian2/static/img/icons/social/facebook.svgFacebook
https://www.columbian.com/...ontent/themes/columbian2/static/img/icons/social/x.svgX (formerly Twitter)
https://www.columbian.com/.../themes/columbian2/static/img/icons/social/youtube.svgYouTube
https://www.columbian.com/...t/themes/columbian2/static/img/icons/social/tiktok.svgTikTok
https://www.columbian.com/...hemes/columbian2/static/img/icons/social/instagram.svgInstagram
https://www.columbian.com/.../themes/columbian2/static/img/icons/social/threads.svgThreads
https://www.columbian.com/...themes/columbian2/static/img/icons/social/linkedin.svgLinkedin
https://www.columbian.com/...hemes/columbian2/static/img/icons/social/pinterest.svgPinterest
https://moderate6-v4.cleantalk.org/pixel/a4c3bbb853508c917ce9fb3a8c5593b5.gifCleantalk Pixel


search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
CSS
Style Block In Same Page Links to External Style Files Total
6 8 14


Too many (8) external style sheet files , it will slow down the downloading.

Links To External Stylesheet Files - 8
Stylesheet URL rel type
https://www.columbian.com/...alk-spam-protect/css/cleantalk-public.min.css?ver=6.49stylesheettext/css
https://www.columbian.com/...m-protect/css/cleantalk-email-decoder.min.css?ver=6.49stylesheettext/css
https://www.columbian.com/wp-content/plugins/wp-polls/polls-css.css?ver=2.77.3stylesheettext/css
https://fonts.googleapis.c...amond|Playfair+Display:400,700|Source+Sans+Pro:400,700stylesheettext/css
https://www.columbian.com/...mes/columbian2/static/css/theme.min.css?ver=1738972726stylesheettext/css
https://www.columbian.com/...ss/dist/css/facets-styles.css?ver=c9522f0c99a65a07c9c3stylesheettext/css
https://www.columbian.com/...t/css/highlighting-styles.css?ver=252562c4ed9241547293stylesheettext/css
https://www.columbian.com/...clark-asks/public/assets/clark-asks-form.css?ver=6.7.1stylesheettext/css

Script
Scripts Block In Same Page Links to External Script Files Total
32 15 47


Too many (15) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 15
Script URL Type
https://www.googletagmanager.com/gtag/js?id=G-F2XF5E78GT
https://www.columbian.com/...lk-spam-protect/js/apbct-public-bundle.min.js?ver=6.49text/javascript
https://moderate.cleantalk.org/ct-bot-detector-wrapper.js?ver=6.49text/javascript
https://ajax.googleapis.com/ajax/libs/jquery/3.3.1/jquery.min.js?ver=3.3.1text/javascript
https://www.columbian.com/...hemes/columbian2/static/js/theme.min.js?ver=1738972726text/javascript
https://cdn.onesignal.com/sdks/web/v16/OneSignalSDK.page.js
https://cdn.confiant-integ...t/GMK_sbAIbRrkS_Z68s4WLGHiRkw/gpt_and_prebid/config.js
https://cdn.adapex.io/hb/aaw.columbian.js
https://www.columbian.com/...ts/js/jquery.validate/jquery.validate.min.js?ver=1.0.0text/javascript
https://www.columbian.com/wp-content/plugins/wp-polls/polls-js.js?ver=2.77.3text/javascript
https://www.google.com/rec...ender=6LcvePMUAAAAAKQytv_HfIQZnhIHHVAGdmKY3Xu7&ver=3.0text/javascript
https://www.columbian.com/...s/columbian2/static/js/home-page.min.js?ver=1738972726text/javascript
https://www.columbian.com/wp-includes/js/underscore.min.js?ver=1.13.7text/javascript
https://www.columbian.com/wp-includes/js/wp-util.min.js?ver=6.7.1text/javascript
https://www.columbian.com/...k-asks/public/assets/clark-asks-form.js?ver=1732124690text/javascript

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page
https://blogs.columbian.comBlogs


Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing
Yes

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
6 Excellent! the website has a high page rank (6/10).

6
0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
50
Fair Enough! number of root domains (50) linked to your site columbian.com could be improved.

50
< 20 21 - 50 > 51
Poor Good Excellent


Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

Tips:
1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 446
  Facebook Shares 584
  Facebook Comments 397
  Tweets 1,074
  LinkedIn 11

Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Pagehttps://www.facebook.com/thecolumbian
Twitter Accounthttps://twitter.com/thecolumbian
Google+ PageNot Found


Trustworthiness
83

Excellent! the website has a good Trustworthiness Score (83/100).

83
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
83 Excellent! the website has a good Child Safe Score (83/100).

83
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Safe Browsing
Safe! the site columbian.com is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
89,718th most visited website in the world.
17,852th most visited website in United States  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You do have very few domains (1 - columbian.com) hosted on the same server as columbian.com (ip : 172.66.0.234).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
HTTP Compression
No

your website server does not support HTTP Compression.

Caching
No

your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
30 years, 231 days old ( 1st registered on : 1994-07-06 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires
5 years, 131 days from today ( expires on : 2030-07-04 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain is not expiring too soon.

Domain Info
columbian.com ( 13 characters )

Domain Registrar : GoDaddy.com, LLC

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
1994-07-06 1994-07-06 2030-07-04
30 years, 231 days old 30 years, 231 days ago 5 years, 131 days from today
30 years, 231 days old


Domain Name Servers used by columbian.com
DNS Name IP Address
ns03.domaincontrol.com97.74.101.2
ns04.domaincontrol.com173.201.69.2


You have a nice choice of domain name, which is of a right length (13 characters).

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.

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