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straitstimes.com favicon straitstimes.com

Excellent Practice33
Improvement Could be Made7
Critical Issues to Attend11
Jan 2, 2025 04:25 PM

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Recommended Actions

  • Edit the title tag, ensure it contains 1-12 words, and with 10-70 characters.
  • Set meta keywords.
  • Use more straight forward terms, avoid using too much jargon in the page content.
  • Create and add a robots.txt for your site.
  • Create a XML sitemap for your site.
  • Move the 62 inline css components to an external style sheet file.
  • Reduce number of links to other pages.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Extend the registration of your domain for a longer period.
  • ...     31
  • Register To View All >>

Detailed Reviews

Related Category
Most related categories of this website.


Title
The Straits Times - Breaking news, Singapore news, Asia and world news & multimedia

Words count: 12    Unique Words: 10    Length: 83 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Repeat Terms in the Title tag
Term Repeat Count
news 3


The title is too long! It has more than 70 characters.

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description
The Straits Times - Get latest breaking news, business, sports, lifestyle, tech & multimedia and more news in Singapore, Asia & rest of the world at straitstimes.com.

Words count: 28    Length: 174 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


The description is too long! It has more than 160 characters

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
The Straits Times - Breaking news, Singapore news, Asia ... www.straitstimes.com/
The Straits Times - Get latest breaking news, business, sports, lifestyle, tech & multimedia and more news in Singapore, Asia & rest of the world ...

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords
Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

activities  air  airlines  amp  attack  beijing  breaking  buy  change  china  club  cops  draws  east  flak  jeju  korean  lsquo  manila  marks  missile  multimedia  news  orleans  pawn  plan  plane  pore  regional  rsquo  singapore  straits  taiwan  telling  times  travel  tsunami  vegas  week  year 

Top 20 Keywords
Total Terms Count: 822

It is nice! the word density is quite ok.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
rsquo 31 3.77%
news 14 1.70%
year 8 0.97%
pore 7 0.85%
air 7 0.85%
times 7 0.85%
lsquo 6 0.73%
straits 5 0.61%
singapore 5 0.61%
jeju 5 0.61%
orleans 4 0.49%
change 4 0.49%
breaking 3 0.36%
multimedia 3 0.36%
korean 3 0.36%
marks 3 0.36%
tsunami 3 0.36%
plane 3 0.36%
travel 3 0.36%
activities 3 0.36%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
1136400000180096

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H1>

(1)
South Korean authorities enter impeached President Yoon’s residence to arrest him

<H2>

(13)
Top Stories
Singapore News
Videos
Asia News
Discover
Invest
OPINION
Insight
PODCASTS
Life
Smart Parenting
Photos
Most Popular

<H3>

(64)
US begins new year on high alert, following New Orleans attack and Vegas explosion
FBI in US says no definitive link between Vegas Tesla blast and New Orleans attack
The Straits Times marks 180 years of telling your S’pore story
Singapore water polo player Heather Lee quits job for World Aquatics scholarship with Greek club
SIA ranked third most punctual airline in Asia-Pacific, behind Japan’s JAL and ANA
EPL chief fears impact of Fifa’s Club World Cup on Man City and Chelsea
A pawn of the US? Manila’s plan to buy missile system draws flak from Beijing
Rainy start to 2025: Thundery showers on most days in first two weeks of January
Partially damaged shophouse in East Coast that houses 328 Katong Laksa structurally safe: BCA
Berita Harian documentary marks two decades since tsunami hit Aceh
S’pore’s manufacturing sector seen to continue expanding despite mixed regional outlook
Review of DSA scheme among MOE’s priorities for 2025: Chan Chun Sing
Teacher quality more important than class sizes, says Chan Chun Sing
Man arrested for allegedly slapping 6-year-old boy at Jurong mall playground
Sias calls for independent professional inquiry into SingPost’s firing of its execs
A pawn of the US? Manila’s plan to buy missile system draws flak from Beijing
Legal cases loom over Philippines’ allegedly unconstitutional 2025 budget
South Korean police search Jeju Air, airport operator offices over fatal plane crash
Indonesian prosecutors name five tin mining firms accused of illegal mining
Grande dame gets an update: Restoring the National Museum of Singapore
The Week in Pictures: Remembering 2004 tsunami, Jeju Air plane crash
2024 in visual stories and digital graphics
The biggest headlines of 2024
2024 in photos: Triumphs and crises
Singapore Sign Language: The unique, visual language of Deaf Singaporeans
Cartoons of the week: Ho-Ho-Hols!
Flight of the common rose: How are S’pore’s butterflies impacted by climate change?
How budget airlines changed air travel in S’pore over 20 years
‘Drink teh, then we play’: How one club makes chess accessible to everyone in S’pore
Aiming for that promotion? First, dress for success
How a retiree lost $200k to scammers who posed as cops
Travel insurance can be void if you put the wrong departure date
Me and My Money: Brokerage firm CEO decided on his path at age 7 after watching HK drama series
An ode to unexciting political competence – in an age of the showman leader
Singapore’s next chapter in building a Malay/Muslim community of success
The Panama Canal has a big problem, but it’s not China or Trump
Want change? Things have to get worse to get better
8 things to look out for in 2025
‘We still carry the tsunami with us’: Aceh thrives 20 years after disaster, but scars remain
How budget airlines changed air travel in S’pore over 20 years
UN climate summit: What does the ‘Finance COP’ mean for South-east Asia?
The Straits Times marks 180 years of telling your S’pore story
Podcast: Using spirituality to improve mental health
Thailand’s domestic politics needs revival to spark economy, regional influence
Podcast: Abs like Thor, curves like Kim K: Are unrealistic expectations holding us back in the gym?
Powder pink, aura beauty, moto boho, chaotic customisation: 4 style trends for 2025
Chinese actress Zhao Lusi says she was physically abused and is suffering from depression
Food Picks: Japanese-Sichuan restaurant Shisen Hanten gets glossy makeover
Eclecticism rules in couple’s ochre apartment
Reflections for 2024, hopes for 2025: Yvonne Lim and celeb parents on lessons learnt, future plans
Fun With Kids: Holiday specials at Universal Studios Singapore, NYE countdown activities
Minor Issues: Building deeper relationships in 2025
‘Getting your pink back’: Mums embrace message of being themselves again after a baby
Today in Pictures, Jan 2, 2024
At least 15 dead after truck rams into New Orleans crowd, suspect dies in shoot-out with cops: FBI
South Korea to send Jeju Air crash black box to US
20 months’ pay in year-end bonus for staff at Taiwan shipping giant Evergreen
Teens caught riding modified bikes without brakes in Kuala Lumpur made to do squats
South Korean police search Jeju Air, airport operator offices over fatal plane crash
Dreams shattered for Thai victims of Jeju Air crash
Five dead in Germany from new year’s day fireworks accidents
Trader blames ‘exhaustion’ after being caught with masseuse in Malacca hotel room
Victim of Coney Island subway immolation identified by police
FBI investigating ‘act of terrorism’ in New Orleans truck attack; suspect identified
<I> (18)


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level
16.6

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
Language
en Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Favicon
Excellent! the website has a shortcut favicon image.

RSS
the website does not have a RSS Feed.

Robots.txt
Robots.txt is not presented for the site.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
1.10 seconds - 39.05 Kb/s

Excellent! the loading speed is pretty fast!

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
6.14 s 0.05 s 0.04 s 0.01 s 3.44 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
43 Kb (42,954 bytes)

Excellent! the page size is just nice, that is within 30K-150K!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
43 Kb (42,954 bytes) 7 Kb (6,793 bytes) 36 Kb (36,161 bytes) 18.79 %


Excellent! the text to html code ratio is just nice, that is within 15%-70%!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
62 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
3 redirections were detected for loading this page.

Using HTTPS
Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites https://www.straitstimes.com/global and http://straitstimes.com are resolved to the same url :https://www.straitstimes.com/global

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
URL Rewrite
Excellent! your urls are clean.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
Excellent! your do not use underscore in your URLs.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Links
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
143 22 165


Too many links (165), it may be considered as spam!

Internal Links (link to pages within this domain) - 143
URL Anchor Text
https://www.straitstimes.com
http://straitstimes.com/globalInternational
http://straitstimes.com/Singapore
http://straitstimes.com/singaporesingapore
http://straitstimes.com/asiaasia
http://straitstimes.com/worldworld
http://straitstimes.com/opinionopinion
http://straitstimes.com/lifelife
http://straitstimes.com/businessbusiness
http://straitstimes.com/techtech
http://straitstimes.com/sportsport
https://www.straitstimes.com/st-podcastsPodcasts
http://straitstimes.com/newsletter-signupNewsletters
http://straitstimes.com/asia/...impeached-president-yoon-yonhap
http://straitstimes.com/asia/...impeached-president-yoon-yonhap
http://straitstimes.com/asia/...impeached-president-yoon-yonhap
http://straitstimes.com/asia/...impeached-president-yoon-yonhap
http://straitstimes.com/asia/...impeached-president-yoon-yonhap
http://straitstimes.com/asia/...impeached-president-yoon-yonhap
http://straitstimes.com/asia/...impeached-president-yoon-yonhap
http://straitstimes.com/asia/...impeached-president-yoon-yonhapSouth Korean authorities enter...
http://straitstimes.com/world...eans-attack-and-vegas-explosionUS begins new year on high ale...
http://straitstimes.com/world...xplosion-and-new-orleans-attackFBI in US says no definitive l...
http://straitstimes.com/st180The Straits Times marks 180 ye...
http://straitstimes.com/sport...ics-scholarship-with-greek-club
http://straitstimes.com/sport...ics-scholarship-with-greek-clubSingapore water polo player He...
http://straitstimes.com/singa...cific-behind-japans-jal-and-ana
http://straitstimes.com/singa...cific-behind-japans-jal-and-anaSIA ranked third most punctual...
http://straitstimes.com/sport...-on-manchester-city-and-chelsea
http://straitstimes.com/sport...-on-manchester-city-and-chelseaEPL chief fears impact of Fifa...
http://straitstimes.com/asia/...-system-draws-flak-from-beijingA pawn of the US? Manila’s pla...
https://www.straitstimes.com/breaking-newsMore headlines
http://straitstimes.com/singa...s-in-first-two-weeks-of-january
http://straitstimes.com/singa...s-in-first-two-weeks-of-januaryRainy start to 2025: Thundery ...
http://straitstimes.com/singa...ong-laksa-structurally-safe-bcaPartially damaged shophouse in...
http://straitstimes.com/singa...-decades-since-tsunami-hit-acehBerita Harian documentary mark...
http://straitstimes.com/busin...espite-a-mixed-regional-outlookS’pore’s manufacturing sector ...
http://straitstimes.com/singa...d-their-best-fit-chan-chun-sing
http://straitstimes.com/singa...d-their-best-fit-chan-chun-singReview of DSA scheme among MOE...
http://straitstimes.com/singa...than-class-sizes-chan-chun-sing
http://straitstimes.com/singa...than-class-sizes-chan-chun-singTeacher quality more important...
http://straitstimes.com/singa...d-boy-at-jurong-mall-playgroundMan arrested for allegedly sla...
http://straitstimes.com/busin...o-singposts-firing-of-its-execsSias calls for independent pro...
http://straitstimes.com/videosMore
http://straitstimes.com/asia/...-system-draws-flak-from-beijing
http://straitstimes.com/asia/...-system-draws-flak-from-beijingA pawn of the US? Manila’s pla...
http://straitstimes.com/asia/...es-unconstitutional-2025-budget
http://straitstimes.com/asia/...es-unconstitutional-2025-budgetLegal cases loom over Philippi...
http://straitstimes.com/asia/...pection-as-crash-probe-ramps-up
http://straitstimes.com/asia/...pection-as-crash-probe-ramps-upSouth Korean police search Jej...
http://straitstimes.com/asia/...firms-accused-of-illegal-mining
http://straitstimes.com/asia/...firms-accused-of-illegal-miningIndonesian prosecutors name fi...
http://straitstimes.com/asia/latestMORE
http://straitstimes.com/multi...he-national-museum-of-singapore
http://straitstimes.com/multi...he-national-museum-of-singaporeGrande dame gets an update: Re...
http://straitstimes.com/multi...04-tsunami-jeju-air-plane-crash
http://straitstimes.com/multi...04-tsunami-jeju-air-plane-crashThe Week in Pictures: Remember...
http://straitstimes.com/multi...al-stories-and-digital-graphics
http://straitstimes.com/multi...al-stories-and-digital-graphics2024 in visual stories and dig...
http://straitstimes.com/multi...a/the-biggest-headlines-of-2024
http://straitstimes.com/multi...a/the-biggest-headlines-of-2024The biggest headlines of 2024
http://straitstimes.com/multi...24-in-photos-triumph-and-crises
http://straitstimes.com/multi...24-in-photos-triumph-and-crises2024 in photos: Triumphs and c...
http://straitstimes.com/multi...l-language-of-deaf-singaporeans
http://straitstimes.com/multi...l-language-of-deaf-singaporeansSingapore Sign Language: The u...
http://straitstimes.com/multi...cartoons-of-the-week-ho-ho-hols
http://straitstimes.com/multi...cartoons-of-the-week-ho-ho-holsCartoons of the week: Ho-Ho-Ho...
http://straitstimes.com/multi...lies-impacted-by-climate-change
http://straitstimes.com/multi...lies-impacted-by-climate-changeFlight of the common rose: How...
http://straitstimes.com/multi...avel-in-singapore-over-20-years
http://straitstimes.com/multi...avel-in-singapore-over-20-yearsHow budget airlines changed ai...
http://straitstimes.com/multi...accessible-to-everyone-in-spore
http://straitstimes.com/multi...accessible-to-everyone-in-spore‘Drink teh, then we play’: How...
http://straitstimes.com/tags/st-discoverMore
http://straitstimes.com/busin...omotion-first-dress-for-success
http://straitstimes.com/busin...omotion-first-dress-for-successAiming for that promotion? Fir...
http://straitstimes.com/busin...k-to-scammers-who-posed-as-copsHow a retiree lost $200k to sc...
http://straitstimes.com/busin...ou-put-the-wrong-departure-dateTravel insurance can be void i...
http://straitstimes.com/busin...-after-watching-hk-drama-seriesMe and My Money: Brokerage fir...
http://straitstimes.com/investMORE
https://www.straitstimes.com/authors/bhavan-jaipragasBhavan Jaipragas
http://straitstimes.com/opini...in-an-age-of-the-showman-leaderAn ode to unexciting political...
http://straitstimes.com/opini...alaymuslim-community-of-successSingapore’s next chapter in bu...
http://straitstimes.com/opini...blem-but-its-not-china-or-trumpThe Panama Canal has a big pro...
http://straitstimes.com/opini...have-to-get-worse-to-get-betterWant change? Things have to ge...
http://straitstimes.com/opinionMore
http://straitstimes.com/singa...-things-to-look-out-for-in-2025
http://straitstimes.com/singa...-things-to-look-out-for-in-20258 things to look out for in 20...
http://straitstimes.com/asia/...after-disaster-but-scars-remain
http://straitstimes.com/asia/...after-disaster-but-scars-remain‘We still carry the tsunami wi...
http://straitstimes.com/multi...avel-in-singapore-over-20-years
http://straitstimes.com/multi...avel-in-singapore-over-20-yearsHow budget airlines changed ai...
http://straitstimes.com/singa...ce-cop-mean-for-south-east-asia
http://straitstimes.com/singa...ce-cop-mean-for-south-east-asiaUN climate summit: What does t...
https://www.straitstimes.com/tags/world-insightMore
http://straitstimes.com/st180
http://straitstimes.com/st180The Straits Times marks 180 ye...
http://straitstimes.com/singa...y-to-improve-your-mental-healthPodcast: Using spirituality to...
http://straitstimes.com/asia/...onomy-desperately-needs-revivalThailand’s domestic politics n...
http://straitstimes.com/singa...ions-holding-us-back-in-the-gymPodcast: Abs like Thor, curves...
...

External Links (link to pages on other websites) - 22
URL Anchor Text
https://e-paper.sph.com.sg/stPDF
https://e-paper.sph.com.sg/stE-paper
https://www.facebook.com/TheStraitsTimesFacebook
https://instagram.com/straits_timesInstagram
https://www.youtube.com/user/StraitsTimesOnlineYoutube
https://e-paper.sph.com.sg/st
https://e-paper.sph.com.sg/stRead PDF
https://www.sphsubscription.c...nt=subscribebutton-homepage-midSubscribe
https://itunes.apple.com/sg/a...mes-for-iphone/id547465441?mt=8Available foriPhones and iPads
https://play.google.com/store...s/details?id=com.buuuk.st&hl=enAvailable inGoogle Play
https://subscribe.sph.com.sg/..._content=subscribebutton-footer
https://www.sph.com.sg/legal/website_tnc/Terms & Conditions
https://www.sph.com.sg/legal/sph_privacy/Privacy Policy
https://www.sph.com.sg/advertising-solutionsAdvertise with us
https://e-paper.sph.com.sg/stE-paper
https://www.facebook.com/TheStraitsTimesFacebook
https://instagram.com/straits_timesInstagram
https://twitter.com/straits_timesTwitter
https://sg.linkedin.com/company/the-straits-timesLinkedIn
https://t.me/TheStraitsTimesTelegram
https://www.youtube.com/user/StraitsTimesOnlineYoutube
https://www.tiktok.com/@straitstimesTikTok

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Images
Total Images Alt Present Alt Missing
46 33 13


13 images do not have Alt values.

Image URL - 46
URL ALT Text
http://straitstimes.com/web2-assets/st-masthead-logo-B8jmSgPi.svgThe Straits Times logo
https://cassette.sphdigital.c...966df42f41412b7b7bf552cbe0b0572f9c1513793f5ab67a17dVehicles carrying investigator...
https://cassette.sphdigital.c...e3319d17f934c547c23e6377af71a58297c27c4c09a74f7c685Police stand guard at the resi...
https://cassette.sphdigital.c...ae2724b9051cef7dac6dceb4ff3aa9329654c8d9241b50d8854Members of the Corruption Inve...
https://cassette.sphdigital.c...dc2a4200e037a42e919a04073a2dd0a0f8ad040802516c64864A barricade of police buses se...
https://cassette.sphdigital.c...42142f46cd86eee492609dcd6c7fe9289f49825374b27251d16Police officers controlling th...
https://cassette.sphdigital.c...0df8c585e5761a7711ccbe77d6c8cac166951570ae239703229Police officers stand guard in...
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https://cassette.sphdigital.c...a28541aeb71b00a8c7588f1780c7f25bf5054a07f9832e45541National water polo player Hea...
https://cassette.sphdigital.c...700401f267f4e17409474b4fd7904abc4777d7374eb3a53f0cfSingapore Airlines (SIA) aerop...
https://cassette.sphdigital.c...68f38b910e91563195c804ce9f0860332c90809bc9b0479ebd4Fifa president Gianni Infantin...
https://e-paper-cover.sph.com.sg/ST_cover.pngEpaper cover
https://cassette.sphdigital.c...99c94f3637d056e91b34be78c19926b4b9c21a7e3b95849eab3Singapore is expecting a wet s...
https://cassette.sphdigital.c...e3fcaa709ba523cfa9726f3aa584c907f35cfc52aef2889bfbaMore details of the changes to...
https://cassette.sphdigital.c...afbf17afdf98eb2f0bb766d5a1bc84b5d664d182dd13349de7dSingapore’s focus is to maximi...
https://cassette.sphdigital.c...f4c6ff10fe0b7c0dc866132745fee4d6b0649e03041a1af5631A Mid-Range Capability, or Typ...
https://cassette.sphdigital.c...cb62a929138b9d1eedc1807109931653a297da7fcb1a5c3d90cPhilippines' President Ferdina...
https://cassette.sphdigital.c...418bfdca6d99ec082c637bc5a4f92c4a383e72d91c6fbe2c52cFILE PHOTO: Firefighters take ...
https://cassette.sphdigital.c...db83109de1718c300cfea9766d34e3602232525efc14c935073The suspected illegal mining a...
https://cassette.sphdigital.c...969dd5fb66c03ef523e4860223678f387f44ff12a12472d258e
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https://cassette.sphdigital.c...e321ac1e63da8cd96aea2a6b9ce5e8d736df69ddc9930627923
https://cassette.sphdigital.c...8689c79d08bb823e4f7e0220b97a3ba40a2a7f433e067c0baa9
https://cassette.sphdigital.c...a2dd6f22a4bb885b2458f2d954a633e96e9f30798d3cf099c8f
https://cassette.sphdigital.c...4423fa6f4caa866801bf42ba5f130113e1d98bd93fe5ba9688e
https://cassette.sphdigital.c...a0f0d45f124bb4dd906058c628543ec30814d60c3172ea5bef6(From left) Ms Maninder Krishn...
https://cassette.sphdigital.c...1fcd1d7226680ea1178e3451d33f50042863a50c71101b9ca43Bhavan Jaipragas
https://cassette.sphdigital.c...8913e637034a3fbe1ba6ee5a2f1db1fedd753eeb0db924fc214ST looks at the key changes an...
https://cassette.sphdigital.c...9d3853ab155b844425599a9604fdc6bd6c7d481fab2d4dd04ad
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http://straitstimes.com/web2-assets/st-masthead--sprite-BfkhtyTV.pngST logo
http://straitstimes.com/web2-assets/Appstore-BqUv8-dZ.svgAppStore
http://straitstimes.com/web2-assets/logo-google-play-B63P6yuE.svgAndroidStore
http://straitstimes.com/web2-assets/st-subscribe-placeholder-WNJNFcpA.jpgSTsubscription


search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
CSS
Style Block In Same Page Links to External Style Files Total
0 1 1


Excellent! all stylesheets are kept in separate files.

Links To External Stylesheet Files - 1
Stylesheet URL rel type
http://straitstimes.com/web2-assets/index-BQ8vgwzx.cssstylesheet

Script
Scripts Block In Same Page Links to External Script Files Total
13 6 19


Too many (6) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 6
Script URL Type
https://securepubads.g.doubleclick.net/tag/js/gpt.jstext/javascript
https://adtag.sphdigital.com/tag/ads/ads_checker.jstext/javascript
https://adtag.sphdigital.com/tag/smx/sites/st/format_options.jstext/javascript
http://straitstimes.com/_web2/betterads_head.jstext/javascript
http://straitstimes.com/web2-assets/index-bfWOv1HU.jsmodule

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page
http://straitstimes.com/newsletter-signupNewsletters
https://www.sphsubscription.c...nt=subscribebutton-homepage-midSubscribe


Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing
Yes

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
8 Excellent! the website has a high page rank (8/10).

8
0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
137
Excellent! You do have a lot of root domains (137) linked to your site straitstimes.com.

137
< 20 21 - 50 > 51
Poor Good Excellent


Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

Tips:
1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 1,639
  Facebook Shares 1,899
  Facebook Comments 769
  Tweets 8
  LinkedIn 30

Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Pagehttps://www.facebook.com/TheStraitsTimes
Twitter Accounthttps://twitter.com/straits_times
Google+ PageNot Found


Trustworthiness
90

Excellent! the website has a good Trustworthiness Score (90/100).

90
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
90 Excellent! the website has a good Child Safe Score (90/100).

90
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Safe Browsing
Safe! the site straitstimes.com is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
5,180th most visited website in the world.
33th most visited website in Singapore  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You do have very few domains (2 - straitstimes.com, scoop.co.nz) hosted on the same server as straitstimes.com (ip : 13.249.126.31).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : 13.249.126.31) is located at United States  
the most site visitors come from Singapore  

your server is located in different place from where most of your site visitors come from.
HTTP Compression
No

your website server does not support HTTP Compression.

Caching
No

your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
27 years, 166 days old ( 1st registered on : 1997-08-18 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires
0 years, 197 days from today ( expires on : 2025-08-16 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

domain is expiring in less than a year.

Domain Info
straitstimes.com ( 16 characters )

Domain Registrar : CSC Corporate Domains, Inc.

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
1997-08-18 1997-08-18 2025-08-16
27 years, 166 days old 27 years, 166 days ago 0 years, 197 days from today
27 years, 166 days old


Domain Name Servers used by straitstimes.com
DNS Name IP Address
ns-1208.awsdns-23.org205.251.196.184
ns-2022.awsdns-60.co.uk205.251.199.230
ns-260.awsdns-32.com205.251.193.4
ns-627.awsdns-14.net205.251.194.115


Domain is going to expire in less than a year time (0 years, 197 days from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.

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