p2pi.com

	Excellent Practice	22

	Improvement Could be Made	13

	Critical Issues to Attend	13

Mar 8, 2025 07:19 PM

Recommended Actions

✔ Set meta keywords.
✔ Reduce the number of H1 tags, only use one to include the most important keywords.
✔ Use more straight forward terms, avoid using too much jargon in the page content.
✔ Create and add a robots.txt for your site.
✔ Create a XML sitemap for your site.
✔ Add in more high quality text content and make the text to code ration to be within 15%-70%.
✔ Configure the server so that your site with or without 'www' (http://www.p2pi.com, http://p2pi.com) are resolved to the same URL.
✔ Add more authoritative back-links for your site.
✔ Add more authoritative back-links for your site.
✔ Increase the traffic of your site.
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Detailed Reviews

Related Category

Most related categories of this website.

advertising apps club marketing media museum social startups

Title

Commerce Marketing and Retail Media | Path to Purchase Institute

Words count: 9 Unique Words: 9 Length: 64 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.

Description

The Path to Purchase Institute provides the tools, the knowledge and the community necessary to integrate and execute against today's shopper marketing demands.

Words count: 23 Length: 160 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]

Excellent! Your meta description contains between 70 and 160 characters.

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.

Google SERP Preview

Commerce Marketing and Retail Media | Path to Purchase ... www.p2pi.com/
The Path to Purchase Institute provides the tools, the knowledge and the community necessary to integrate and execute against today's shopper marketing ...

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.

Keywords

Words count: 0 Length: 0 characters keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.

Keywords Cloud

This keywords cloud gives your an idea of what are those important keywords appears in your website.

agent albertsons aug brands campaign check commerce community compliance content copy demands execute gen industry institute integrate jivox knowledge login main mar marketing media member membership news newslatest path purchase register retail shopper skip sponsored store storiesnews today's tools unveils

Top 20 Keywords

Total Terms Count: 274

It is nice! the word density is quite ok.

Top 20 terms occurance and density
Keyword	In Body	Density
media	14	5.11%
retail	13	4.74%
marketing	8	2.92%
commerce	3	1.09%
path	3	1.09%
purchase	3	1.09%
institute	3	1.09%
member	3	1.09%
store	3	1.09%
mar	3	1.09%
sponsored	3	1.09%
agent	3	1.09%
news	3	1.09%
community	2	0.73%
login	2	0.73%
register	2	0.73%
industry	2	0.73%
jivox	2	0.73%
unveils	2	0.73%
compliance	2	0.73%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.

Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.

Highlight

<H1>	<H2>	<H3>	<H4>	<H5>	<H6>	<B>	<U>	<I>	<EM>	<STRONG>	Total
2	17	12	0	0	0	0	0	0	0	0	31

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H1> (2)	Commerce Marketing and Retail Media Lowe’s, Home Depot Roll Out AI Assistants
<H2> (17)	Retail Media Summit 2025: Unlocking the Future of Commerce & Consumer Engagement Learn to Master Retail Presentations in March 19 Learning Lab Actor Tom Holland's Nonalcoholic Beer Brand Comes to Target Chomps Study Highlights Unmet Demand for Protein Snacks Jivox Unveils AI Agent for Retail Media Ad Compliance Industry News Briefs Retail Media Unplugged Video Series Need Intel on the Retail Industry? Join us! P2PI Interactive Experiences Retail Media Walmart Field Reports Special Reports Mark Your Calendar Retail Media Summit In-Store Marketing Forum Stay Informed
<H3> (12)	Hershey Appoints Tiffany Menyhart Chief Customer Officer Aldi Automates Digital Product, Marketing Copy Jivox Unveils AI Agent for Retail Media Ad Compliance Dollar General Leans Into Experiential Sampling for Retail Media Sour Patch Kids Campaign at Albertsons Preps Gen Z for Work Retail Media That Delivers: Snapshots From Retail Media Summit Canada 2025 Korean Beauty Retailer Olive Young Pilots Multilingual Shopper Service M&M’s to Throw Nostalgic Sleepover in Times Square Store Activia's Sweepstakes at Loblaws Promotes Gut Health Ulta Unveils Experiential Event Uniting Beauty Community Get the Newsletter P2PI Membership

HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page

Reading Level

0

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.

Language

en Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.

Page Encoding

utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.

Favicon

Excellent! the website has a shortcut favicon image.

RSS

the website does not have a RSS Feed.

Robots.txt

Robots.txt is not presented for the site.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.

XML Sitemap

XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).

Loading Time

3.75 seconds - 9.71 Kb/s

The loading speed is normal, however it can be further improved.

Estimated loading time for different internet connections
Modem (56Kbits/s)	Mobile/HSDPAM (7.2Mbits/s)	ADSL (8Mbits/s)	Cable (30Mbits/s)	Optical Fibre (100Mbits/s)
5.20 s	0.04 s	0.04 s	0.01 s	2.91 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.

Total Size

36 Kb (36,429 bytes)

Excellent! the page size is just nice, that is within 30K-150K!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading

Text To Code Ratio

Total Size	Text Size	HTML Code Size	Text/HTML Code Ratio
36 Kb (36,429 bytes)	3 Kb (2,536 bytes)	34 Kb (33,893 bytes)	7.48 %

The Text/HTML Code Ratio is a bit too low, you may not have enough content to rank well!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.

Flash

Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.

Frame

Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.

Inline CSS

7 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.

Nested Table

Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.

Plain Text Email

Excellent! No Plain Text Email is detected on this page.

Redirect Count

1 redirection was detected for loading this page.

Using HTTPS

Excellent! HTTPS is used for your page.

WWW Resolve

the websites http://www.p2pi.com and http://p2pi.com DOES NOT resolved to the same url.

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).

URL Rewrite

Non SEO Friendly URLs
http://p2pi.com/searc...2purchase%5BrefinementList%5D%5Bcontent_type%5D%5B0%5D=News
http://p2pi.com/?view=login

You may use url rewrite techniques to make these 2 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.

Underscore In URL

URLs with underscore
http://p2pi.com/searc...ntList%5D%5Bcontent_type%5D%5B0%5D=News
https://events.p2pi.com/commerce_marketing_training
https://events.p2pi.com/LearningLabs_2024

You have 3 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.

Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.

Links

Internal Links (link to pages within this domain)	External Links (link to pages on other websites)	Total
103	12	115

You have more than 100 links (115).

Internal Links (link to pages within this domain) - 103
URL	Anchor Text
http://p2pi.com/#main-content	Skip to main content
https://p2pi.com
http://p2pi.com/searc...ntList%5D%5Bcontent_type%5D%5B0%5D=News	Latest Stories
http://p2pi.com/news-briefs	News Briefs
http://p2pi.com/market-segment/shopper-marketing	Shopper Engagement
http://p2pi.com/market-segment/digital-commerce	Digital Commerce
http://p2pi.com/market-segment/store-experience	In-Store Experience
http://p2pi.com/business-topic/retail-media	Retail Media
http://p2pi.com/business-topic/innovations-solutions	Solutions & Innovations
http://p2pi.com/international	International
http://p2pi.com/market-segment/alcohol	BevAlc
http://p2pi.com/canada	Canada
http://p2pi.com/the-omnichannel-landscape	Omni Landscape
http://p2pi.com/content-type/webinars	All Webinars
http://p2pi.com/retail-intel-series-2025	Retail Intel Series 2025
http://p2pi.com/institute-events	All Events
https://events.p2pi.com/rmscanada	Retail Media Summit Canada
https://events.p2pi.com/retailmediasummit2024	Retail Media Summit
https://events.p2pi.com/instoremarketingforum2025	P2PI In-Store Marketing Forum
https://events.p2pi.com/LIVE2024	P2PI LIVE
https://events.p2pi.com/connect/home	CONNECT Hosted Buyer Program
http://p2pi.com/institute-awards	All Awards
https://events.p2pi.com/retailmediaawards	Retail Media Awards
https://events.p2pi.com/40Under40	40 Under 40 Awards
http://p2pi.com/path-purchase-institute-hall-fame	Hall of Fame
https://events.p2pi.com/WEX	Women of Excellence
https://events.p2pi.com/omnishopperawards	OmniShopper Awards
http://p2pi.com/newsletter	Newsletter
http://p2pi.com/advertise	Advertise
http://p2pi.com/retail-media-unplugged	Video: Retail Media Unplugged
http://p2pi.com/more-video-interviews	More Video Interviews
http://p2pi.com/p2pi-interactive-experiences	Interactive Experiences
http://p2pi.com/content-type/viewpoint	Perspectives
http://p2pi.com/digital-edition	Digital Edition Archives
http://p2pi.com/contact-us	Contact Us
http://p2pi.com/?view=login	Log in
http://p2pi.com/membership	Membership Info
https://events.p2pi.com/commerce_marketing_training	Commerce Marketing Program
https://events.p2pi.com/LearningLabs_2024	Learning Lab
http://p2pi.com/retai...ing-future-commerce-consumer-engagement	Retail Media Summit 2025: Unlo...
http://p2pi.com/learn...ail-presentations-march-19-learning-lab	Learn to Master Retail Present...
http://p2pi.com/actor...ds-nonalcoholic-beer-brand-comes-target	Field Report Actor Tom Holland...
http://p2pi.com/lowes-home-depot-roll-out-ai-assistants	Lowe’s, Home Depot Roll Out AI...
http://p2pi.com/chomp...-highlights-unmet-demand-protein-snacks	Chomps Study Highlights Unmet ...
http://p2pi.com/jivox...ils-ai-agent-retail-media-ad-compliance	Jivox Unveils AI Agent for Ret...
http://p2pi.com/hersh...tiffany-menyhart-chief-customer-officer	Hershey Appoints Tiffany Menyh...
http://p2pi.com/aldi-...utomates-digital-product-marketing-copy	Aldi Automates Digital Product...
http://p2pi.com/jivox...ils-ai-agent-retail-media-ad-compliance	Jivox Unveils AI Agent for Ret...
http://p2pi.com/dolla...eans-experiential-sampling-retail-media	Dollar General Leans Into Expe...
http://p2pi.com/sour-...ds-campaign-albertsons-preps-gen-z-work	Sour Patch Kids Campaign at Al...
http://p2pi.com/sour-...ds-campaign-albertsons-preps-gen-z-work
http://p2pi.com/retai...apshots-retail-media-summit-canada-2025	Retail Media That Delivers: Sn...
http://p2pi.com/retai...apshots-retail-media-summit-canada-2025
http://p2pi.com/korea...ung-pilots-multilingual-shopper-service	Korean Beauty Retailer Olive Y...
http://p2pi.com/korea...ung-pilots-multilingual-shopper-service
http://p2pi.com/mms-t...-nostalgic-sleepover-times-square-store	M&M’s to Throw Nostalgic Sleep...
http://p2pi.com/mms-t...-nostalgic-sleepover-times-square-store
http://p2pi.com/activ...sweepstakes-loblaws-promotes-gut-health	Activia's Sweepstakes at Lobla...
http://p2pi.com/activ...sweepstakes-loblaws-promotes-gut-health
http://p2pi.com/ulta-...riential-event-uniting-beauty-community	Ulta Unveils Experiential Even...
http://p2pi.com/ulta-...riential-event-uniting-beauty-community
http://p2pi.com/retail-media-unplugged	Retail Media Unplugged Video S...
http://p2pi.com/retail-media-unplugged	Tune in to our video series, ...
http://p2pi.com/retail-media-unplugged	View Series
http://p2pi.com/retail-media-unplugged
http://p2pi.com/p2pi-interactive-experiences	P2PI Interactive Experiences
http://p2pi.com/p2pi-interactive-experiences	P2PI, in collaboration with En...
http://p2pi.com/p2pi-interactive-experiences	Explore Now
http://p2pi.com/p2pi-interactive-experiences
http://p2pi.com/business-topic/retail-media	Retail Media
http://p2pi.com/business-topic/retail-media
http://p2pi.com/qa-ma...david-jacobs-talks-omnichannel-approach	Q&A: Mars Marketing VP David J...
http://p2pi.com/top-retail-media-stories-february-2025	Top Retail Media Stories From ...
http://p2pi.com/image...rget-chomps-snack-sticks-brand-showcase	Target Chomps 'Snack Sticks' B...
http://p2pi.com/seed-makes-its-big-box-debut-target	Seed Makes Its Big Box Debut a...
http://p2pi.com/company/walmart	Walmart
http://p2pi.com/company/walmart
http://p2pi.com/cloro...50-media-spend-1-1-personalization-2030	Clorox Targets 50% of Media Sp...
http://p2pi.com/p2pi-...anadian-shopper-engagement-retail-media	P2PI Research: Canadian Shoppe...
http://p2pi.com/canad...vey-retail-media-perceptions-engagement	Canadian Shopper Survey: Retai...
http://p2pi.com/p-o-p-spotlight-interesting-uses-qr-codes	P-O-P Spotlight: Interesting U...
http://p2pi.com/content-type/field-reports	Field Reports
http://p2pi.com/content-type/field-reports
http://p2pi.com/yoto-leverages-target-growth	Yoto Leverages Target for Grow...
http://p2pi.com/targe...cases-laura-polko-products-store-online	Target Showcases Laura Polko P...
http://p2pi.com/poppi-gets-apparel-target	Poppi Gets Into Apparel at Tar...
http://p2pi.com/chillhouse-brings-exclusive-target	Chillhouse Brings Exclusive to...
http://p2pi.com/content-type/special-reports	Special Reports
http://p2pi.com/content-type/special-reports
http://p2pi.com/special-report-state-retail-media	The State of Retail Media: Tac...
http://p2pi.com/2025-p2p-trend-report-transunion	Retailer Media Network Ratings...
http://p2pi.com/retailer-receptivity-guide-1	The Retailer Receptivity Guide
http://p2pi.com/special-report-retail-media-reality-check	Special Report: Retail Media R...
https://events.p2pi.com/retailmediasummit2025	Retail Media Summit
https://events.p2pi.com/instoremarketingforum2025	In-Store Marketing Forum
http://p2pi.com/newsletter	Subscribe
http://p2pi.com/membership	Learn More
http://p2pi.com/about-us	About Us
http://p2pi.com/advertise	Advertise
http://p2pi.com/contact-us	Contact
...

External Links (link to pages on other websites) - 12
URL	Anchor Text
https://event.webcast...sp?ei=1703177&tp_key=32f4d6ca4e&sti=art	Need Intel on the Retail Indus...
https://event.webcast...sp?ei=1703177&tp_key=32f4d6ca4e&sti=art	Our Retail Intel Series featur...
https://event.webcast...sp?ei=1703177&tp_key=32f4d6ca4e&sti=art	SEE THE TOPICS AND REGISTER NO...
https://event.webcast...sp?ei=1703177&tp_key=32f4d6ca4e&sti=art
https://www.facebook.com/P2PInstitute
https://www.linkedin.com/company/143520/
https://twitter.com/P2PInstitute
https://www.youtube.com/channel/UCA6JGs70eF_VZhPrs9PSL_w
https://www.instagram.com/pathtopurchaseinstitute/
http://www.ensembleiq.com/privacy	Privacy Policy
http://www.ensembleiq.com/terms	Terms of Service
https://ensembleiq.com

reasonable number of links (below 100) per page will give a better user experience.

Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.

Images

Total Images	Alt Present	Alt Missing
19	16	3

3 images do not have Alt values.

Image URL - 19
URL	ALT Text
https://assets1.p2pi.com/images/v/16_x_9_1300/2025-03/rms_2025gg.png	rms 2025
https://assets1.p2pi..../2025-03/learning_lab_webinar_march_1200x_627linkedin_1.png	learning lab
https://assets1.p2pi.com/images/v/16_x_9_1300/2025-03/lowes_home_depot.png	lowes home depot AI
https://assets1.p2pi....om/images/v/16_x_9_1300/2025-03/shutterstock_1771320959.jpg	protein snacks
https://assets1.p2pi.com/images/v/16_x_9_480/2025-03/sourpatchtranslator.png	Sour Patch Translator
https://assets1.p2pi.com/images/v/16_x_9_480/2025-03/copy_of_20250219-77.jpg	Retail Media Summit Canada
https://assets1.p2pi....oung_personal_shopper_service_at_olive_young_gangnam_to.jpg	cj olive young
https://assets1.p2pi....mages/v/16_x_9_480/2025-03/screenshot_2025_02_25_183644.jpg	m&m's sleepover
https://assets1.p2pi.com/images/v/16_x_9_480/2025-03/activia-thumb_copy_2.png	Loblaws Activia 'Gut Health Ch...
https://assets1.p2pi.com/images/v/16_x_9_480/2025-03/shutterstock_2472640283.jpg	ulta beauty world
https://assets1.p2pi....x_width_960/2023-01/retail_media_unplugged_logo_682x384.png
https://assets1.p2pi....width_960/2023-02/2023%20RetailIntel_General%201200x628.jpg
https://assets1.p2pi....idth_960/2025-02/p2pi_transunion_500x281_77333_020125_1.jpg
https://assets1.p2pi.com/images/v/16_x_9_1300/2025-03/davidjacobsmars_qa.jpg	David Jacobs of Mars Inc.
https://assets1.p2pi....images/v/16_x_9_1300/2025-02/clorox_scentiva_2420045797.jpg	Clorox spray
https://assets1.p2pi.com/images/v/16_x_9_1300/2025-02/target-yoto-thumb.png	Yoto Endcap Target
https://assets1.p2pi..../16_x_9_1300/2025-02/p2pi_skai_500x281_74811_020125_pop.jpg	The_State_of_Retail_Media
https://assets1.p2pi.com/images/v/footer_logo/2022-07/EIQ_logo_footer_0.png	EIQ logo
https://assets1.p2pi.com/images/v/footer_logo/2022-07/P2PI_Logo-header_0.png	p2p logo

search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.

CSS

Style Block In Same Page	Links to External Style Files	Total
2	0	2

You have 2 style blocks in the same file, try to put them in a separate file.

Links To External Stylesheet Files - 0
Stylesheet URL	rel	type

Script

Scripts Block In Same Page	Links to External Script Files	Total
25	8	33

Too many (8) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 8
Script URL	Type
http://p2pi.com/_astro/html.astro_astro_type_script_index_0_lang.DLCZ6_9f.js	module
https://securepubads.g.doubleclick.net/tag/js/gpt.js
http://p2pi.com/_astro/html.astro_astro_type_script_index_1_lang.BRbGROm2.js	module
http://p2pi.com/_astr...selDefault.astro_astro_type_script_index_0_lang.CDE06nIk.js	module
http://p2pi.com/_astro/Image.astro_astro_type_script_index_0_lang.CY_xy6Eu.js	module
http://p2pi.com/_astr...croScripts.astro_astro_type_script_index_0_lang.CxW-zyg0.js	module
https://js.pelcro.com/sdk/main.min.js
http://p2pi.com/_astr...croScripts.astro_astro_type_script_index_1_lang.B0pY82WM.js	module

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.

Blog Or News Release

Link to Blog / News Release Page
http://p2pi.com/news-briefs	News Briefs

Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.

Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.

DMOZ Listing

No

Your site is not listed in the DMOZ Open Directory. DMOZ Open Directory Project

Google Analytics

Analytics Service is not implemented for the site.

Social Media Integration

Excellent! your site is well integrated with social media networks.

Facebook Page	https://www.facebook.com/P2PInstitute
Twitter Account	https://twitter.com/P2PInstitute
Google+ Page	Not Found

Trustworthiness

0

No Trustworthiness Score is calculated for the site.

0 - 19	20 - 39	40 - 59	60 - 79	80 - 100
0
Very Poor	Poor	Unsatisfactory	Good	Excellent

Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.

Child Safe

0 No Child Safe Score is calculated for the site.

0 - 19	20 - 39	40 - 59	60 - 79	80 - 100
0
Very Poor	Poor	Unsatisfactory	Good	Excellent

Safe Browsing

Safe! the site p2pi.com is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.

Traffic Rank

Your site is not among the most visited 1 million websites in the world.

Websites On Same Server

Excellent! You domain p2pi.com is the only one hosted on the server (ip : 104.18.9.6).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.

Server Location

your server (IP : 104.18.9.6) is located at United States

ensure your server is not located far away from most of your site visitors.

HTTP Compression

No

your website server does not support HTTP Compression.

Caching

No

your website server does not support Caching.

Server Signature

Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.

Domain Age

25 years, 218 days old ( 1st registered on : 1999-08-04 )

[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires

0 years, 146 days from today ( expires on : 2025-08-03 )

[ To check the detailed whois info, Use this Whois Lookup Tool ]

domain is expiring in less than a year.

Domain Info

p2pi.com ( 8 characters )

Domain Registrar : Tucows Domains Inc.

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On	Last Modified On	Expires On
1999-08-04	2024-08-03	2025-08-03
25 years, 218 days old	0 years, 218 days ago	0 years, 146 days from today

25 years, 218 days old

Domain Name Servers used by p2pi.com
DNS Name	IP Address
art.ns.cloudflare.com	108.162.193.102
pat.ns.cloudflare.com	172.64.32.139

Domain is going to expire in less than a year time (0 years, 146 days from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.

p2pi.com

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