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ilovetest.org

elc.co.uk favicon elc.co.uk

Excellent Practice26
Improvement Could be Made12
Critical Issues to Attend11
Nov 5, 2024 01:16 AM

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Recommended Actions

  • Set meta keywords.
  • Reduce the number of H1 tags, only use one to include the most important keywords.
  • Use more straight forward terms, avoid using too much jargon in the page content.
  • Create and add a robots.txt for your site.
  • Create a XML sitemap for your site.
  • Add in more high quality text content and make the text to code ration to be within 15%-70%.
  • Reduce number of links to other pages.
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  • Implement HTTP compression for your site.
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Detailed Reviews

Related Category
Most related categories of this website.

dog   gifts   jewelry   kids   kitchen   museum   shoes   smartphones  

Title
Toys & Games | Early Learning Centre

Words count: 5    Unique Words: 5    Length: 36 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description
A huge range of toys and games for children to support them in learning and developing. FREE click & collect at 5,000+ locations. FREE delivery over £40.

Words count: 24    Length: 154 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


Excellent! Your meta description contains between 70 and 160 characters.

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
Toys & Games | Early Learning Centre www.elc.co.uk/
A huge range of toys and games for children to support them in learning and developing. FREE click & collect at 5,000+ locations. FREE delivery over £40.

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords
Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

add  address  animal  arts  baby  basket  birthday  centre  children  click  collect  crafts  delivery  dolls  early  finder  free  games  gifts  happyland  kids  learning  months  musical  olds  order  play  playset  pound  presents  puzzles  role  sensory  sets  shop  toys  track  vehicles  wooden  year 

Top 20 Keywords
Total Terms Count: 757

It is nice! the word density is quite ok.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
toys 58 7.66%
pound 30 3.96%
learning 18 2.38%
baby 16 2.11%
basket 13 1.72%
wooden 12 1.59%
centre 11 1.45%
add 11 1.45%
early 10 1.32%
delivery 9 1.19%
sensory 9 1.19%
gifts 9 1.19%
order 9 1.19%
year 9 1.19%
playset 9 1.19%
kids 8 1.06%
play 8 1.06%
puzzles 8 1.06%
games 7 0.92%
free 7 0.92%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
317241000090054

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H1>

(3)
' + strProdName + '
Existing Customers
Guest Checkout

<H2>

(17)
Creativity
Discover the world
Fine Motor skills
Hand/Eye coordination
Imaginative play
Instils Confidence
Learning to count
Learning to read
Learning to write
Physical development
Problem solving
Social skills
Stimulating senses
Shop by age
Bestsellers
Our Christmas Picks
Top Toy Categories

<H3>

(24)
Newborn
1 year olds
2 year olds
3 year olds
4 year olds
5 year olds
Sensory Christmas Gifts for Babies
How Many Presents Should You Get A Child for Christmas?
Save Up To 50% Off Arts & Crafts
Happyland Cherry Lane Cottage Playset
Baby Toys
Wooden Toys
Arts & Crafts
Roleplay
Toy Vehicles
Games & Puzzles
Baby Sensory Toys
Dolls
Construction Toys
Get more from Early Learning Centre

<H4>

(1)
Follow us on
<I> (9)


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level
0

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
Language
en Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Favicon
Excellent! the website has a shortcut favicon image.

RSS
the website does not have a RSS Feed.

Robots.txt
Robots.txt is not presented for the site.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.03 seconds - 2,069.80 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
8.87 s 0.07 s 0.06 s 0.02 s 4.97 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
62 Kb (62,094 bytes)

Excellent! the page size is just nice, that is within 30K-150K!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
62 Kb (62,094 bytes) 6 Kb (5,518 bytes) 57 Kb (56,576 bytes) 9.75 %


The Text/HTML Code Ratio is a bit too low, you may not have enough content to rank well!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
8 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
1 Email Address (c**************@theentertainer.com) was detected on this page.

Redirect Count
1 redirection was detected for loading this page.

Using HTTPS
Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites https://www.elc.co.uk/ and http://elc.co.uk are resolved to the same url :https://www.elc.co.uk/

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
URL Rewrite
Non SEO Friendly URLs
https://www.elc.co.uk/...-Playset/p/540426?queryId=4e8e629e0de4bbfec0b0203f65bb8666


You may use url rewrite techniques to make these 1 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
URLs with underscore
http://elc.co.uk/gift-...Centre-Gift-Card-£10/p/99880000001_10
http://elc.co.uk/gift-...Centre-Gift-Card-£10/p/99880000001_10


You have 2 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Links
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
234 19 253


Too many links (253), it may be considered as spam!

Internal Links (link to pages within this domain) - 234
URL Anchor Text
http://elc.co.uk/#skip-to-contenttext.skipToContent
http://elc.co.uk/#skiptonavigationtext.skipToNavigation
https://www.elc.co.ukEarly Learning Centre
http://elc.co.uk/store-finderStore Finder
http://elc.co.uk/helpHelp
http://elc.co.uk/my-account/payment-detailsPayment Details
http://elc.co.uk/my-account/update-emailEmail Address
http://elc.co.uk/my-account/update-profilePersonal Details
http://elc.co.uk/my-account/update-passwordPassword
http://elc.co.uk/my-account/wishlistWishlist
http://elc.co.uk/my-account/my-interestsMy Interests
http://elc.co.uk/my-account/saved-cartsSaved Baskets
http://elc.co.uk/my-account/address-bookAddress Book
http://elc.co.uk/my-account/ordersTrack your order
http://elc.co.uk/loginSign in / Register
http://elc.co.uk/
http://elc.co.uk/cart0 My Basket £0.00
http://elc.co.uk/c/shop-by-ageShop by age
http://elc.co.uk/#Back
http://elc.co.uk/c/shop-by-age/0-3-months0-3 months
http://elc.co.uk/c/shop-by-age/3-6-months3-6 months
http://elc.co.uk/c/shop-by-age/6-12-months6-12 months
http://elc.co.uk/c/shop-by-age/1-2-years1-2 years
http://elc.co.uk/c/shop-by-age/2-3-years2-3 years
http://elc.co.uk/c/shop-by-age/3-4-years3-4 years
http://elc.co.uk/c/shop-by-age/4-and-up-years4+ years
http://elc.co.uk/c/shop-by-age/new-born-baby-gift-ideasNewborn Gifts
http://elc.co.uk/c/1st-birthday-gift-ideas1st Birthday Gifts
http://elc.co.uk/c/shop-by-age/2nd-birthday-gift-ideas2nd Birthday Gifts
http://elc.co.uk/c/shop-by-age/3rd-birthday-gift-ideas3rd Birthday Gifts
http://elc.co.uk/c/shop-by-age/4th-birthday-gift-ideas4th Birthday Gifts
http://elc.co.uk/c/shop-by-age/5th-birthday-gift-ideas5th Birthday Gifts
http://elc.co.uk/#Type of toy
http://elc.co.uk/#Back
http://elc.co.uk/c/dollsDolls
http://elc.co.uk/#subListNum0 
http://elc.co.uk/c/dollsDolls
http://elc.co.uk/c/dolls/dolls-housesDoll Houses
http://elc.co.uk/c/dolls/prams-and-strollersBaby Doll Prams
http://elc.co.uk/c/dolls/accessoriesBaby Dolls Accessories
http://elc.co.uk/c/soft-toysSoft Toys
http://elc.co.uk/c/arts-and-craftsArts & Crafts
http://elc.co.uk/#subListNum1 
http://elc.co.uk/c/arts-and-craftsArts & Crafts
http://elc.co.uk/c/arts-and-crafts/easelsChildrens Easels
http://elc.co.uk/c/arts-and-crafts/scribblersMagnetic Drawing Boards
http://elc.co.uk/c/arts-and-crafts/paint-setsKids Paint Sets
http://elc.co.uk/c/arts-and-crafts/clay-and-doughPlay Dough
http://elc.co.uk/c/arts-and-crafts/pens-pencils-and-chalkColouring Pencils & Pens
http://elc.co.uk/c/arts-and-craftsSee all
http://elc.co.uk/c/roleplayRole Play Toys
http://elc.co.uk/#subListNum2 
http://elc.co.uk/c/roleplayRole Play Toys
http://elc.co.uk/c/roleplay/play-food-and-shoppingPlay Food and Shopping
http://elc.co.uk/c/roleplay/dress-upKids Dress Up
http://elc.co.uk/c/roleplay/diyKids Tool Sets
http://elc.co.uk/c/roleplay/toy-phonesToy Phones
http://elc.co.uk/c/roleplay/roleplay-home-toysHome Themed Role Play Toys
http://elc.co.uk/c/games-and-puzzlesGames & Puzzles
http://elc.co.uk/#subListNum3 
http://elc.co.uk/c/games-and-puzzlesGames & Puzzles
http://elc.co.uk/c/games-and-puzzles/gamesChildren's Games
http://elc.co.uk/c/games-and-puzzles/floor-puzzlesFloor Puzzles
http://elc.co.uk/c/games-and-puzzles/peg-puzzlesPeg Puzzles
http://elc.co.uk/c/wooden-toys/wooden-puzzlesWooden Puzzles
http://elc.co.uk/c/games-and-puzzles/jigsawsJigsaw Puzzles
http://elc.co.uk/c/construction-toysConstruction Toys
http://elc.co.uk/#subListNum4 
http://elc.co.uk/c/construction-toysConstruction Toys
http://elc.co.uk/c/construction-toys/building-blocksBuilding Blocks For Kids
http://elc.co.uk/c/construction-toys/building-bricksBuilding Bricks For Kids
http://elc.co.uk/c/outdoor-toysOutdoor Toys
http://elc.co.uk/#subListNum5 
http://elc.co.uk/c/outdoor-toysOutdoor Toys
http://elc.co.uk/c/outdoor-toys/ride-onsRide ons
http://elc.co.uk/c/outdoor-toys/bubblesBubble Machine For Kids
http://elc.co.uk/c/outdoor-toys/sand-and-water-tablesSand & Water Tables
http://elc.co.uk/c/outdoor-toys/tents-and-tunnelsKids Tents
http://elc.co.uk/c/outdoor-toys/paddling-poolsKids Paddling Pools
http://elc.co.uk/c/outdoor-toysSee all
http://elc.co.uk/c/babyBaby Toys
http://elc.co.uk/#subListNum6 
http://elc.co.uk/c/babyBaby Toys
http://elc.co.uk/c/baby/shapes-sorters-and-stackersShape Sorters and Stackers
http://elc.co.uk/c/baby/activity-toysBaby Activity Toys
http://elc.co.uk/c/baby/baby-walkersBaby Walkers
http://elc.co.uk/c/baby/baby-sensory-toysBaby Sensory Toys
http://elc.co.uk/c/baby/playmatsBaby Play Gyms
http://elc.co.uk/c/babySee all
http://elc.co.uk/c/musical-toysMusical Toys
http://elc.co.uk/#subListNum7 
http://elc.co.uk/c/musical-toysMusical Toys
http://elc.co.uk/c/musical-toys/percussionChildrens Percussion Instrumen...
http://elc.co.uk/c/musical-toys/keyboards-and-pianosBaby Pianos
http://elc.co.uk/c/wooden-toysWooden Toys
http://elc.co.uk/#subListNum8 
http://elc.co.uk/c/wooden-toysWooden Toys
http://elc.co.uk/c/wooden-toys/wooden-puzzlesWooden Puzzles
http://elc.co.uk/c/wooden-toys/wooden-activityWooden Activity Toys
http://elc.co.uk/c/wooden-toys/wooden-playsetsWooden Playsets
...

External Links (link to pages on other websites) - 19
URL Anchor Text
https://www.thetoyshop.comThe Entertainer
https://theentertainer...n-gb/articles/6495305266833-Contact-UsContact Us
https://theentertainer...les/6480509734289-Delivery-informationDelivery Options
https://theentertainer...icles/4402417396241-Our-Returns-PolicyReturns
https://theentertainer...les/6480509734289-Delivery-informationFree Click & Collect within 30...
https://theentertainer...les/6480509734289-Delivery-informationFree delivery on orders over £...
https://theentertainer...les/6480509734289-Delivery-informationOrder by 7pm for next day deli...
https://theentertainer...les/6480509734289-Delivery-information£1.99 Express Delivery on orde...
https://theentertainer...les/6480509734289-Delivery-informationFree Click & Collect within 30...
https://theentertainer...les/6480509734289-Delivery-informationFree delivery on orders over £...
https://theentertainer...les/6480509734289-Delivery-informationOrder by 7pm for next day deli...
https://theentertainer...les/6480509734289-Delivery-information£1.99 Express Delivery on orde...
https://theentertainer...n-gb/articles/6495305266833-Contact-UsContact Us
https://theentertainer...les/6480509734289-Delivery-informationDelivery Options
https://theentertainer...icles/4402417396241-Our-Returns-PolicyReturns
https://www.thetoyshop.com/weeeWEEE Regulations
https://careers.thetoyshop.com/Careers
https://www.facebook.com/elcuk
https://www.instagram.com/elc_uk/

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Images
Total Images Alt Present Alt Missing
75 75 0


Excellent! all images are associated with an ALT value.

Image URL - 75
URL ALT Text
http://elc.co.uk/media...YzQyNTAxNmI1OWUyNGY3YzE1OTQzZjkxYTFlYjA3NGQ0ZmJiZDM2MjcyZQEarly Learning Centre
https://www.thetoyshop...MTI3MTk5YWM2MzU3NWIwOWI0YzY0NGIzZWE5Mjc2OTJhMmVmMDMxZTU4ZAClick & Collect
https://www.thetoyshop...DljOGE0NTdkOWJiNTZiNjM0NjA4N2E2NWQ3MTAwNzY0YzJlZmU2NTM1MTEStandard Delivery
https://www.thetoyshop...WVjODJkZjliNWI5ZTY5Mjc0ODhhMzc3ZDJkY2NlYmExNjIxMmEyYmVkYzQExpress Delivery
https://www.thetoyshop...WVjODJkZjliNWI5ZTY5Mjc0ODhhMzc3ZDJkY2NlYmExNjIxMmEyYmVkYzQExpress Delivery
https://www.thetoyshop...MTI3MTk5YWM2MzU3NWIwOWI0YzY0NGIzZWE5Mjc2OTJhMmVmMDMxZTU4ZAClick & Collect
https://www.thetoyshop...DljOGE0NTdkOWJiNTZiNjM0NjA4N2E2NWQ3MTAwNzY0YzJlZmU2NTM1MTEStandard Delivery
https://www.thetoyshop...WVjODJkZjliNWI5ZTY5Mjc0ODhhMzc3ZDJkY2NlYmExNjIxMmEyYmVkYzQExpress Delivery
https://www.thetoyshop...WVjODJkZjliNWI5ZTY5Mjc0ODhhMzc3ZDJkY2NlYmExNjIxMmEyYmVkYzQExpress Delivery
https://www.elc.co.uk/...Tc5NGQ0YTBiN2QxNTlhM2JiYjhmZGFiZDI5Y2E4ODlhMjc1MTgyYTFjNmQLearning Skills - Creativity
https://www.elc.co.uk/...WQ3NTRiNDk1ZWU2YmExMGVhZDNhYTU4OTc3Zjc0OGFkZTU1MjA4YzNkYzcLearning Skills - Discover The...
https://www.elc.co.uk/...GIzYmI4NjIzNDQzMWMyYjdjMzRhOThlY2Y2MWZlNjRmNjY2OWMxZGFlYzgLearning Skills - Fine Motor S...
https://www.elc.co.uk/...jQ4OTA3NzllNTFiZWM1MmM3NzlmNTAzNTQwMTBkNWNkOWRmZDNkYTE3ZDYLearning Skills - Hand/Eye Coo...
https://www.elc.co.uk/...zJkMDQwZmQ1NWIzNGVmZjJkN2ZkNWFlMDk4ZTc2ZWIzOWVlYzEyZGIzMDQLearning Skills - Imaginative ...
https://www.elc.co.uk/...GUyZjE2MjAyZTQ2MGM5MjBkYzFlYTMwNzAxNGQ5OWZlNWM4MWQ3ODYwNjELearning Skills - Instils Conf...
https://www.elc.co.uk/...jJiNzZlMDQ5NWZlZDBkOWZkMjViNDI2M2UzMWVjMDg2MzU4ZDAzYTVhOTcLearning Skills - Learning To ...
https://www.elc.co.uk/...Tc3Zjk4MWVhZGQxNDljMGFiZjY2YTA3NzgwN2Y4NjZmZWY4NDE3Y2UzNmQLearning Skills - Learning To ...
https://www.elc.co.uk/...Dg5MmQ0N2VhMzQ4MDYxNTc4YTgxYzM1YTRmZjM2OTc1ZDA2NWQ5MmVmYzgLearning Skills - Learning To ...
https://www.elc.co.uk/...jllNDY4ZDNmYmE3ZmMxMmJiYTM0OTgwYzZhYmQ4OGNiN2E1NjNmMzFiNTELearning Skills - Physical Dev...
https://www.elc.co.uk/...GY0YWJiZjYwMDIzMGFmMWRjOGI0NDg1NWJjNTkyZjdmNDZjZDUzNzI2N2ULearning Skills - Problem Solv...
https://www.elc.co.uk/...TQwMjc1YTBmNjg5ZDdjMjIyMDVhMzc5M2RmMjMyM2U3ODFiZTQxMjhlNmULearning Skills - Social Skill...
https://www.elc.co.uk/...TRkMmZiYWFmNDllNjc0OWUxMWIyZTZhOTIyYTdmNGM2NjRlNTdjNWRmZWYLearning Skills - Stimulating ...
https://www.elc.co.uk/...MzI4ZWE0N2ExN2VmZjJmZTg5OWQ2MjI5ZmMzMTgyMDNhNjVhNTA3MDgzYQBack to top
http://elc.co.uk/${desktopTileSrc}${contentTitle}
http://elc.co.uk/${mobileTileSrc}${contentTitle}
https://www.elc.co.uk/...AyOWI2OTc5YmQzNzBkMTliMTVkMGNmNjE2MzM1NGRjNzU1N2MzODYxYjVmChristmas Toys
https://www.elc.co.uk/...Y1Yjc2NDU1ZjFjNDRlNzk1NTkwOTZlM2QzZDgyOWU5ZmQ5ZmQ3M2JiODBmChristmas Toys
https://www.elc.co.uk/...Mjg1NTUwZjg4Zjc2YmM3ODRmZDQyZjk1NGFkY2RmYTNmNTcxMDhmMjlkZQSocial Skills Toys
https://www.elc.co.uk/...TFjZGVmOGM3MjljMWI2NzhiYjRiYzM5NjRhZTY5NWFkNjY0NGNhMzE0ZjISocial Skills Toys
https://www.elc.co.uk/...OTIyYzRkZDE2NTQ5YWU5OTk3MTMxYzBlNDkxNzExNWI0ZGY1ODMxNTgzNASpotlight Deal
https://www.elc.co.uk/...NDI1MzE3M2UyNzIxM2U2NjYxMzFmNzBhOTM1ZmNhMGY1MzIyYjJkYTg1MgSpotlight Deal
https://www.elc.co.uk/...FkYzg0MzI2MzNjNDdiZGUzYWNjODgwYjQ0MzZlNmIwNWFlZDE4NTEzNGQ4Purple Balloon
http://elc.co.uk/media...NmZlOTI4Y2IwMWUwZmU2Nzk5NDhkZTY0NjQzYmY3MDM4NDQzZDM4YzU0MgPercent Off
http://elc.co.uk/media...NDcwYTUzNDg2Y2E1OWU2YWY0MjgyNTY4YzAyZGIxNDQwODRhNmM4MzdjZg570146-1.jpg
http://elc.co.uk/media...NmZlOTI4Y2IwMWUwZmU2Nzk5NDhkZTY0NjQzYmY3MDM4NDQzZDM4YzU0MgPercent Off
http://elc.co.uk/media...zcxZjZlZGJjODE2OTNlN2E1MDI0YzA5ZTg3Njk0Yjc5ZmVhM2IyMTg2YWE560410-1.jpg
http://elc.co.uk/media...NmZlOTI4Y2IwMWUwZmU2Nzk5NDhkZTY0NjQzYmY3MDM4NDQzZDM4YzU0MgPercent Off
http://elc.co.uk/media...jFkNDA0YTYyZTUxNmJlMTYyMzc3ZWJlYmRiOTI2ZWY1MGY2MGNkNTMxMDg551713-(1).jpg
http://elc.co.uk/media...NmZlOTI4Y2IwMWUwZmU2Nzk5NDhkZTY0NjQzYmY3MDM4NDQzZDM4YzU0MgPercent Off
http://elc.co.uk/media...YWU5NmQxM2Q3NDMwYjMzNDRhZGZkZjE3YWU1ZDk5MmM3MmMzZjgwMTViYg568355-1.jpg
http://elc.co.uk/media...NmZlOTI4Y2IwMWUwZmU2Nzk5NDhkZTY0NjQzYmY3MDM4NDQzZDM4YzU0MgPercent Off
http://elc.co.uk/media...TVmZDRkMjc1MmNmYTA4ZjQ0YTlkMTFiNjBhYzRmYmU3MTUxMTQyMmM4ZTQ551903-3.jpg
http://elc.co.uk/media...NmZlOTI4Y2IwMWUwZmU2Nzk5NDhkZTY0NjQzYmY3MDM4NDQzZDM4YzU0MgPercent Off
http://elc.co.uk/media...BiYmQwNWRmMGFiMTZjOTU4YjM2ZjFmYTM4MjY5ZjdjZjg0MTM4MGNhNzQx564176-1.jpg
http://elc.co.uk/media...NmZlOTI4Y2IwMWUwZmU2Nzk5NDhkZTY0NjQzYmY3MDM4NDQzZDM4YzU0MgPercent Off
http://elc.co.uk/media...MmIyZTFkZjAxYzU4OTRlN2MyMWUyN2JjODY3NzkwZWYxMmI0YTk0ODkxOQ568793-1.jpg
http://elc.co.uk/media...NmZlOTI4Y2IwMWUwZmU2Nzk5NDhkZTY0NjQzYmY3MDM4NDQzZDM4YzU0MgPercent Off
http://elc.co.uk/media...NGFlNDk1YjdhMjQ4MzE5M2E1YjM5YzI0ODA5OGE5NTgxZTZkOTgyNGNlMg569272-1.jpg
http://elc.co.uk/media...NmZlOTI4Y2IwMWUwZmU2Nzk5NDhkZTY0NjQzYmY3MDM4NDQzZDM4YzU0MgPercent Off
http://elc.co.uk/media...ZTRlNTg3ZTIwOGI4ZTdlYWI5N2QzNzc5Nzc1ZjIxMWRmNzJjYmI5OTM2OQ566200-1.jpg
http://elc.co.uk/media...NmZlOTI4Y2IwMWUwZmU2Nzk5NDhkZTY0NjQzYmY3MDM4NDQzZDM4YzU0MgPercent Off
http://elc.co.uk/media...IxOWUyYzIzN2I0OTRjMmQxZjM4YzU3ZjFiMjQ0MDkyNjA1ZGU2NWM5MzU0Happyland Village Collection P...
http://elc.co.uk/media...TU3ZGE0OTFiODE2ZDRkOTEwZmVjZjM5YzRmMWY1ZDA5NjNiMDc1ZmVlMWEOnline Only
http://elc.co.uk/media...TY3NTM2YWEwZmMxNzBhZGFhMThhNjA0MzgxMTcxMGRiODlmMDQ0NWY4ZGM562887-1.jpg
https://www.thetoyshop...jI0ZDM3YTdkYTY4YzI2ZTVlODVkYjBjYmM5MjBmYzU3ODc5MTBlMTY5ZDABaby's First Christmas
https://www.thetoyshop...NzgzNzc0NDFjNDA0MTY4MzE5NGYwZTBkMGI3ZWFmYjg2MzY3YTUxYjFlZgBig Gifts for Little Ones
https://www.thetoyshop...ZlNDMzYzM5MGVkZTAwYWYwY2QwZDk1ZDU2ZGY3MDlmZTk5MTEzNjIyNGFmSeason Favourites
https://www.thetoyshop...GIyMjgwZjQ4NjRiMTM5NGQ1NWYxMDc4NmRiNzViNjM5MGY3YjJjOGIzNDUTop Toys
https://www.elc.co.uk/...RkY2QxNDUxYjMwYWVjYmJmZWQxZWFjYjEyYzA2NmI3MmFkNjRhZmMxMzJlBig Toy Appeal
https://www.elc.co.uk/...ODA3ZDJmY2EwZjc0NzE0NWJjZDYxM2I1MjM0NWU3ZjQxMjMzMjBjYjRmZAEarly Learning Centre - Raisin...
https://www.elc.co.uk/...I1MDEyNmE4Nzc0NTJmNWIzYWJjNWU2YTQ1ODY2OTk0Yzk4YTRlYjFlNmRjRead Our Blog: Sensory Christm...
https://www.elc.co.uk/...ODA3ZDJmY2EwZjc0NzE0NWJjZDYxM2I1MjM0NWU3ZjQxMjMzMjBjYjRmZAEarly Learning Centre - Raisin...
https://www.elc.co.uk/...GQyNTc2MmRkYjY4NTJlYjc2OTMxM2ZhNWRmYzhlZTA2MDhmYWJiMzA5MjERead Our Blog: How Many Presen...
https://www.elc.co.uk/...TA2YWZmMjg3ZDNjZThmODRmNjFjZDhhYmQ3ZTViZjRhODM5MjQyYzNmZjIArts & Crafts
https://www.elc.co.uk/...jdlYzg1Nzc2ZGNhY2Q3YTNlZWYzZDNjZGVlMjRmMGQzOTZlMmI1Mzk3ZWEBaby Toys
https://www.elc.co.uk/...2NlMTc4ODI3OGM3ODViY2ZhODg0M2YzYWVkM2RkOTYwN2M1YmVkZGY4MjQWooden Toys
https://www.elc.co.uk/...ThiMzNkMTI3YzY5N2MwMTA4ZjY4OWFiNWUyZjBlYWMxNTY1ZmMyYzliZDAArts and Crafts
https://www.elc.co.uk/...TYxMWQ1NzUwZWVhODkxZGU3MzJiOTM5MDA3MzA5Mjg0MGZhMzYwZjNiMTQRoleplay Toys
https://www.elc.co.uk/...I3ODk4ODUzYTVjYzgyNGMxZDUxNjVmZGYyNTYzMDVhZDlhYzM1OWQ5ZmFhToy Vehicles
https://www.elc.co.uk/...ZjZlZDdhY2Y2ZTI0MzI2OWZlOWNmNDM1NzAxMjk0YzMzNmI1YzM3MzZmZgGames and Puzzles
https://www.elc.co.uk/...ZmZmMjQzZjRhODNmZmE2ZTA2OTk0ODI3ZDZhMzUxMmFiOTZhMTc5NTZkNgBaby Sensory Toys
https://www.elc.co.uk/...OTA5NzdmMThlYmEzNTViNjVhODBlYTcwZWVlZjU1ZDMwNGZlMzk2NjBmYQDolls
https://www.elc.co.uk/...zM1YTFkOWFlYzFkZTYxMzYxNzQwYTlmYmQ0YzJmNmFlYTdlY2IyODk2YTcConstruction Toy
https://www.thetoyshop...ODgxNGJlNTQ1YjRlYzljOWEzYTlhMzZmZDQyNWU3MjMwMGNlMWU2ZThmNgFacebook
https://www.thetoyshop...ZWRkMzljOThiNGQ4MDhhYzRjYTg4MDM0MjM0MGMyYjBiMDQ0ODFjOGY4MQInstagram


search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
CSS
Style Block In Same Page Links to External Style Files Total
12 5 17


Too many (5) external style sheet files , it will slow down the downloading.

Links To External Stylesheet Files - 5
Stylesheet URL rel type
http://elc.co.uk/wro/all_responsive.css?AFE8D5FE6DFF1ADA9E6B794AF47BE0D00303C569stylesheettext/css
http://elc.co.uk/wro/elc_responsive.css?AFE8D5FE6DFF1ADA9E6B794AF47BE0D00303C569stylesheettext/css
http://elc.co.uk/wro/a...ns_responsive.css?AFE8D5FE6DFF1ADA9E6B794AF47BE0D00303C569stylesheettext/css
http://elc.co.uk/wro/toyshop_klarna.css?AFE8D5FE6DFF1ADA9E6B794AF47BE0D00303C569stylesheettext/css
http://elc.co.uk/media...GJhYWM1NzRlZDAyNjlhZGIyOTExNDFhMTZhOTJkNmU4NDMyMjJjOTgyYTYstylesheet

Script
Scripts Block In Same Page Links to External Script Files Total
37 12 49


Too many (12) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 12
Script URL Type
http://elc.co.uk/_ui/shared/js/analyticsmediator.jstext/javascript
text/javascript
text/javascript
https://js.klarna.com/web-sdk/v1/klarna.js
https://cdnjs.cloudflare.com/ajax/libs/htm/3.1.1/preact/standalone.module.min.jsmodule
https://link.thetoyshop.com/u/nprefill.jstext/javascript
http://elc.co.uk/_ui/shared/js/generatedVariables.jstext/javascript
https://unpkg.com/htm/preact/standalone.module.jsmodule
http://elc.co.uk/wro/all_responsive.js?AFE8D5FE6DFF1ADA9E6B794AF47BE0D00303C569text/javascript
http://elc.co.uk/_ui/r...tocomplete.min.js?AFE8D5FE6DFF1ADA9E6B794AF47BE0D00303C569text/javascript
http://elc.co.uk/wro/a...ons_responsive.js?AFE8D5FE6DFF1ADA9E6B794AF47BE0D00303C569text/javascript
http://elc.co.uk/wro/hybris_addons.js?AFE8D5FE6DFF1ADA9E6B794AF47BE0D00303C569text/javascript

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page
http://elc.co.uk/pressPress
https://theentertainer...les/6480509734289-Delivery-information£1.99 Express Delivery on ord...


Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing
Yes

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
5 Excellent! the website has a high page rank (5/10).

5
0 - 1 2 - 3 4 - 10
Poor Good Excellent
Social Engagement
Your site has a fair social media engagement, which can be improved though.

  Facebook Likes 8
  Facebook Shares 24
  Facebook Comments 7
  Tweets 4
  LinkedIn 84

Social Media Integration
Good! your site is integrated with social media.

Facebook Pagehttps://www.facebook.com/elcuk
Twitter AccountNot Found
Google+ PageNot Found


Trustworthiness
67

Excellent! the website has a good Trustworthiness Score (67/100).

67
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
92 Excellent! the website has a good Child Safe Score (92/100).

92
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Safe Browsing
Safe! the site elc.co.uk is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
857,786th most visited website in the world.
your site has a fair good traffic rank across the world.
Websites On Same Server
Excellent! You do have very few domains (1 - elc.co.uk) hosted on the same server as elc.co.uk (ip : 64.12.0.86).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : 64.12.0.86) is located at United States  
ensure your server is not located far away from most of your site visitors.
HTTP Compression
No

your website server does not support HTTP Compression.

Caching
No

your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Expires
0 years, 220 days from today ( expires on : 2025-06-14 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

domain is expiring in less than a year.

Domain Info
elc.co.uk ( 9 characters )

Domain Registrar : Nominet UK

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
unknown 2024-10-10 2025-06-14
unknown old 0 years, 26 days ago 0 years, 220 days from today
unknown old


Domain Name Servers used by elc.co.uk
DNS Name IP Address
elc.co.uk64.12.0.86


Domain is going to expire in less than a year time (0 years, 220 days from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.

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