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allure.com favicon allure.com

Excellent Practice33
Improvement Could be Made12
Critical Issues to Attend6
Oct 27, 2024 07:40 PM

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Recommended Actions

  • Set meta keywords.
  • Add in more high quality text content and make the text to code ration to be within 15%-70%.
  • Reduce number of links to other pages.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Extend the registration of your domain for a longer period.
  • Reduce the length of the meta description and ensure it only contains 70 to 160 characters.
  • Ensure targeted keywords have an optimal density of 1% to 3% and increase the consistency within the content.
  • Use more straight forward terms, avoid using too much jargon in the page content.
  • Remove some content and reduce the size of your page, make it within 30k-150k bytes.
  • ...     19
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Detailed Reviews

Related Category
Most related categories of this website.

dog   fashion   fitness   health   inspiration   nutrition   parenting   planet  

Title
Allure — Beauty Tips, Trends & Product Reviews | Allure

Words count: 7    Unique Words: 6    Length: 57 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Repeat Terms in the Title tag
Term Repeat Count
Allure 2


Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description
Discover new beauty product reviews, hair ideas, makeup looks, and skin-care advice, plus tips, trends, and more from Allure, the first and only dedicated beauty magazine.

Words count: 26    Length: 171 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


The description is too long! It has more than 160 characters

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
Allure — Beauty Tips, Trends & Product Reviews | Allure www.allure.com/
Discover new beauty product reviews, hair ideas, makeup looks, and skin-care advice, plus tips, trends, and more from Allure, the first and only dedicated ...

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords
Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

advice  allure  beauty  care  dedicated  discover  hair  ideas  magazine  makeup  mdash  product  reviews  skin  tips  trends 

Top 20 Keywords
Total Terms Count: 35

A few words (6) have a very highly density, they can be adjusted to improve the overall SEO performance.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
allure 3 8.57%
beauty 3 8.57%
tips 2 5.71%
trends 2 5.71%
product 2 5.71%
reviews 2 5.71%
mdash 1 2.86%
discover 1 2.86%
hair 1 2.86%
ideas 1 2.86%
makeup 1 2.86%
skin 1 2.86%
care 1 2.86%
advice 1 2.86%
dedicated 1 2.86%
magazine 1 2.86%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
113400000007061

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H1>

(1)
Allure

<H2>

(13)
Our Beauty Edit
In the News
Explore the 2024 Best of Beauty Award Winners
Shop the 2024 Allure Best of Beauty Awards
The Latest
The Melanin Edit
Products We Love
Watch This
Bridgerton's Nicola Coughlan Tries 9 Things She's Never Done Before
Alia Bhatt's 10-Minute "Sunburned" Makeup
Long Reads
Latest Trends & Celebrity News
In the News

<H3>

(40)
We've Lost the Plot on Menopause
Parabens Are Not the Problem
How to Submit Your Products for the 2025 Best of Beauty Awards
Skin Care
Base Makeup
Hair Products
Fragrances
Products Under $16
Splurge-Worthy Products
The Best Online Sex Toy Shops for Your Sexual Wellness Needs
The Best Fitness Gifts of 2024, According to Allure Editors Who Love Working Out
15 Best Shampoos for Oily Hair to Wash Grease Down the Drain
7 Best Eyebrow Pencils to Create a Fuller, More Defined Look
Erin Foster’s IVF Journey Almost Derailed Nobody Wants This
18 Best Early Amazon Black Friday Deals We're Expecting in Two Days
19 Black-Owned Skin-Care Brands That'll Elevate Your Routine
It’s a Very Big Deal That Fenty Beauty Is Coming to the Caribbean
At 71, the First Black Trans Model Looks Back
18 Black-Owned and -Founded Brands That Won a 2024 Allure Best of Beauty Award
My “Heat-Trained Hair” May Actually Be Heat-Damaged
The Classic ‘90s French Roll Hairstyle Is Making a Comeback on TikTok
The Best Online Sex Toy Shops for Your Sexual Wellness Needs
The Best Fitness Gifts of 2024, According to Allure Editors Who Love Working Out
11 Bookish Gift Ideas for the Avid Reader in Your Life
15 Best Shampoos for Oily Hair to Wash Grease Down the Drain
7 Best Eyebrow Pencils to Create a Fuller, More Defined Look
18 Best Early Amazon Black Friday Deals We're Expecting in Two Days
Erin Foster’s IVF Journey Almost Derailed Nobody Wants This
I Tried Facial Fat Grafting
Rachel Bilson Loves a Throwback, Right Down to This Classic Hairspray
Charli XCX Inspired Me to Cancel My Keratin Appointment
I Just Lost Someone to Breast Cancer. Your Pink T-Shirt Is No Comfort.
Victoria’s Secret Needs to Read the Room
10 Best Early Black Friday Perfume Deals Blessing Our Noses
Drew Barrymore Removed Her Makeup on TV With Pamela Anderson at Her Side
Leave It to Jennifer Lopez to Perfect the Totally Unbothered Twist Updo
10 Best Early Black Friday Bedding Deals We've Been Dreaming Of
Selena Gomez Traded Fall Nudes for "Cosmic Silver Gloss" Nails
I Think We Should Put Megan Thee Stallion's Color-Blocked Mani in the MoMA
12 Best Black Friday Makeup Deals We're So Tickled By
<EM> (7)Allure
Allure
Nobody Wants This
Allure
Allure
Nobody Wants This
Allure


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level
43.5

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
Language
en-us Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Favicon
Excellent! the website has a shortcut favicon image.

RSS
https://www.allure.com/feed/rss Excellent! the website has a RSS (Really Simple Syndication) Feed for quick publishing.

Robots.txt
http://allure.com/robots.txt Excellent! the website has a Robots.txt file to regulate search engine crawlers access.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
http://allure.com/sitemap.xml Excellent! the website has a XML Sitemap to guide search engine crawlers for indexing its pages.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.87 seconds - 250.40 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
31.12 s 0.24 s 0.22 s 0.06 s 17.43 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
218 Kb (217,845 bytes)

The page is a bit too large, it may be slow and take long time to load.

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
218 Kb (217,845 bytes) 0 Kb (234 bytes) 218 Kb (217,611 bytes) 0.11 %


The Text/HTML Code Ratio is a bit too low, you may not have enough content to rank well!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
2 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
2 redirections were detected for loading this page.

Using HTTPS
Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites https://www.allure.com/ and http://allure.com are resolved to the same url :https://www.allure.com/

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
URL Rewrite
Non SEO Friendly URLs
http://allure.com/auth/initiate?redirectURL=https%3A%2F%2Fwww.allure.com%2F


You may use url rewrite techniques to make these 1 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
Excellent! your do not use underscore in your URLs.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Links
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
166 38 204


Too many links (204), it may be considered as spam!

Internal Links (link to pages within this domain) - 166
URL Anchor Text
http://allure.com/#main-contentSkip to main content
http://allure.com/
http://allure.com/newsletterNewsletter
http://allure.com/auth/...ctURL=https%3A%2F%2Fwww.allure.com%2FSign In
http://allure.com/searchSearchSearch
http://allure.com/skin-careSkin
http://allure.com/makeup-looksMakeup
http://allure.com/hair-ideasHair
http://allure.com/nailsNails
http://allure.com/wellnessWellness
http://allure.com/shoppingShopping
http://allure.com/newsletterNewsletter
http://allure.com/videoVideo
http://allure.com/story/we-lost-the-plot-on-menopause
http://allure.com/wellnessWellness
http://allure.com/story/we-lost-the-plot-on-menopauseWe've Lost the Plot on Menopau...
http://allure.com/story/parabens-are-not-the-problem
http://allure.com/wellnessWellness
http://allure.com/story/parabens-are-not-the-problemParabens Are Not the Problem
http://allure.com/story...f-beauty-awards-submission-guidelines
http://allure.com/story...f-beauty-awards-submission-guidelinesHow to Submit Your Products fo...
https://www.allure.com/bianca-richards-beauty-edit
https://www.allure.com/sarah-kinonen-beauty-edit
https://www.allure.com/kassidy-silva-beauty-edit
https://www.allure.com/talia-gutierrez-beauty-edit
https://www.allure.com/jessica-cruel-beauty-edit
https://www.allure.com/ang-trakoshis-beauty-edit
https://www.allure.com/paige-stables-beauty-edit
https://www.allure.com/lexi-herrick-beauty-edit
https://www.allure.com/kara-mcgraths-beauty-edit
https://www.allure.com/shanna-shipins-beauty-edit
https://www.allure.com/jenny-bailly-beauty-edit
https://www.allure.com/jennifer-hussein-beauty-edit
https://www.allure.com/jesa-marie-calaor-beauty-edit
https://www.allure.com/dianna-mazzone-singh-beauty-edit
https://www.allure.com/ingrid-fowler-beauty-edit
https://www.allure.com/sarah-han-beauty-edit
https://www.allure.com/annie-blay-beauty-edit
http://allure.com/story...jennifer-love-hewitt-halloween-tattoo
http://allure.com/skin-careSkin
http://allure.com/story...jennifer-love-hewitt-halloween-tattooJennifer Love Hewitt's Itty Bi...
http://allure.com/story/selena-gomez-shared-zit-picture
http://allure.com/skin-careSkin
http://allure.com/story/selena-gomez-shared-zit-pictureSelena Gomez Has a Zit
http://allure.com/story...egan-thee-stallion-silver-glass-nails
http://allure.com/nail-ideasNails
http://allure.com/story...egan-thee-stallion-silver-glass-nailsI'm Convinced Megan Thee Stall...
http://allure.com/story...beauty-skin-care-product-winners-2024
http://allure.com/story...beauty-skin-care-product-winners-2024Skin Care
http://allure.com/story...auty-base-makeup-product-winners-2024
http://allure.com/story...auty-base-makeup-product-winners-2024Base Makeup
http://allure.com/story...beauty-hair-care-product-winners-2024
http://allure.com/story...beauty-hair-care-product-winners-2024Hair Products
http://allure.com/story...best-of-beauty-fragrance-winners-2024
http://allure.com/story...best-of-beauty-fragrance-winners-2024Fragrances
http://allure.com/story...beauty-drugstore-product-winners-2024
http://allure.com/story...beauty-drugstore-product-winners-2024Products Under $16
http://allure.com/story...ry-makeup-skin-care-hair-winners-2024
http://allure.com/story...ry-makeup-skin-care-hair-winners-2024Splurge-Worthy Products
https://www.allure.com/best-of-beauty-2024-winnersView all 357 winning products
http://allure.com/story/best-online-sex-toy-shop
http://allure.com/wellnessWellness
http://allure.com/story/best-online-sex-toy-shopThe Best Online Sex Toy Shops ...
http://allure.com/story/best-fitness-gifts
http://allure.com/shoppingShopping
http://allure.com/story/best-fitness-giftsThe Best Fitness Gifts of 2024...
http://allure.com/story/best-shampoos-for-oily-hair
http://allure.com/story/best-shampoos-for-oily-hair15 Best Shampoos for Oily Hair...
http://allure.com/gallery/best-eyebrow-pencils
http://allure.com/gallery/best-eyebrow-pencils7 Best Eyebrow Pencils to Crea...
http://allure.com/story/erin-foster-ivf-journey
http://allure.com/wellnessWellness
http://allure.com/story/erin-foster-ivf-journeyErin Foster’s IVF Journey Almo...
http://allure.com/story...azon-beauty-black-friday-deals-2024-1
http://allure.com/story...azon-beauty-black-friday-deals-2024-118 Best Early Amazon Black Fri...
http://allure.com/gallery/best-black-owned-skin-care-brands
http://allure.com/gallery/best-black-owned-skin-care-brands19 Black-Owned Skin-Care Brand...
http://allure.com/story/fenty-beauty-caribbean-expansion
http://allure.com/the-melanin-editThe Melanin Edit
http://allure.com/story/fenty-beauty-caribbean-expansionIt’s a Very Big Deal That Fent...
http://allure.com/story/tracey-norman-beauty-profile
http://allure.com/the-melanin-editThe Melanin Edit
http://allure.com/story/tracey-norman-beauty-profileAt 71, the First Black Trans M...
http://allure.com/galle...-beauty-brands-best-of-beauty-winners
http://allure.com/awardsAwards
http://allure.com/galle...-beauty-brands-best-of-beauty-winners18 Black-Owned and -Founded Br...
http://allure.com/story/heat-training-natural-hair
http://allure.com/story/heat-training-natural-hairMy “Heat-Trained Hair” May Act...
http://allure.com/story/90s-french-roll-hairstyle-trend
http://allure.com/story/90s-french-roll-hairstyle-trendThe Classic ‘90s French Roll H...
http://allure.com/story/best-online-sex-toy-shop
http://allure.com/wellnessWellness
http://allure.com/story/best-online-sex-toy-shopThe Best Online Sex Toy Shops ...
http://allure.com/story/best-fitness-gifts
http://allure.com/shoppingShopping
http://allure.com/story/best-fitness-giftsThe Best Fitness Gifts of 2024...
http://allure.com/story/gift-ideas-for-book-lovers
http://allure.com/shoppingShopping
http://allure.com/story/gift-ideas-for-book-lovers11 Bookish Gift Ideas for the ...
http://allure.com/story/best-shampoos-for-oily-hair
...

External Links (link to pages on other websites) - 38
URL Anchor Text
https://allurebeautybox...bb-allure-global-nav-0-control-oct-22Allure Beauty Box
https://allurebeautybox...it&utm_campaign=abb-ticker-0-homepage
https://allurebeautybox...it&utm_campaign=abb-ticker-0-homepageJoin Allure Beauty Box
https://cna.st/p/XtSR1G...5AyJtcvz?cid=6389d997365aa1ce0ee81285
https://cna.st/p/XtSR1G...5AyJtcvz?cid=6389d997365aa1ce0ee81285$33 $33
https://cna.st/p/XtSR1G...5AyJtcvz?cid=6389d997365aa1ce0ee81285Amazon (Shampoo)Arrow
https://cna.st/p/XtSR1G...jMUWLSUe?cid=6389d997365aa1ce0ee81285
https://cna.st/p/XtSR1G...jMUWLSUe?cid=6389d997365aa1ce0ee81285$13 $13
https://cna.st/p/XtSR1G...jMUWLSUe?cid=6389d997365aa1ce0ee81285AmazonArrow
https://cna.st/p/XtSR1G...3aLLerGE?cid=6389d997365aa1ce0ee81285
https://cna.st/p/XtSR1G...3aLLerGE?cid=6389d997365aa1ce0ee81285$16 $14
https://cna.st/p/XtSR1G...3aLLerGE?cid=6389d997365aa1ce0ee81285AmazonArrow
https://cna.st/p/XtSR1G...xU91Wbyp?cid=6389d997365aa1ce0ee81285
https://cna.st/p/XtSR1G...xU91Wbyp?cid=6389d997365aa1ce0ee81285$20 $10
https://cna.st/p/XtSR1G...xU91Wbyp?cid=6389d997365aa1ce0ee81285AmazonArrow
https://cna.st/p/NNEw2z...9b7RGHPU?cid=6389d997365aa1ce0ee81285
https://cna.st/p/NNEw2z...9b7RGHPU?cid=6389d997365aa1ce0ee81285$11
https://cna.st/p/NNEw2z...9b7RGHPU?cid=6389d997365aa1ce0ee81285WalmartArrow
https://cna.st/p/bvaxwx...eEFrjcwg?cid=6389d997365aa1ce0ee81285
https://cna.st/p/bvaxwx...eEFrjcwg?cid=6389d997365aa1ce0ee81285$24
https://cna.st/p/bvaxwx...eEFrjcwg?cid=6389d997365aa1ce0ee81285Credo BeautyArrow
https://cna.st/p/iqZ9y5...uojHetpN?cid=6389d997365aa1ce0ee81285
https://cna.st/p/iqZ9y5...uojHetpN?cid=6389d997365aa1ce0ee81285$11
https://cna.st/p/iqZ9y5...uojHetpN?cid=6389d997365aa1ce0ee81285SaltairArrow
https://cna.st/p/PoZAjw...phNPhHc2?cid=6389d997365aa1ce0ee81285
https://cna.st/p/PoZAjw...phNPhHc2?cid=6389d997365aa1ce0ee81285$26
https://cna.st/p/PoZAjw...phNPhHc2?cid=6389d997365aa1ce0ee81285NordstromArrow
https://www.instagram.com/allure/Instagram
https://twitter.com/Allure_magazine/X
https://www.facebook.com/allure/Facebook
https://www.pinterest.com/alluremagazine/Pinterest
https://www.tiktok.com/@allure?lang=enTiktok
https://www.condenast.com/careers/Careers
https://www.condenast.com/user-agreement/User Agreement
http://www.condenast.com/privacy-policy#privacypolicy/Privacy Policy
http://www.condenast.co...vacy-policy#privacypolicy-california/Your California Privacy Rights
https://www.condenaststore.com/Condé Nast Store
http://www.aboutads.infoAd Choices

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Images
Total Images Alt Present Alt Missing
76 75 1


1 images do not have Alt values.

Image URL - 76
URL ALT Text
http://allure.com/verso/static/allure/assets/logo-reverse.svgAllure
https://media.allure.co...9e9/master/w_160%2Cc_limit/SubscriptionMonthlyPrimary.png
https://media.allure.co.../6481027e341803b421b3a1ca/16:9/w_1600%2Cc_limit/Lead3.jpgWe've Lost the Plot on Menopau...
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http://allure.com/verso/static/allure/assets/logo-reverse.svgAllure


search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
CSS
Style Block In Same Page Links to External Style Files Total
2 0 2


You have 2 style blocks in the same file, try to put them in a separate file.

Links To External Stylesheet Files - 0
Stylesheet URL rel type

Script
Scripts Block In Same Page Links to External Script Files Total
27 13 40


Too many (13) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 13
Script URL Type
https://cdn.cookielaw.org/scripttemplates/otSDKStub.js
https://securepubads.g.doubleclick.net/tag/js/gpt.js
https://ads-static.conde.digital/production/cns/builds/allure/v6.js
http://allure.com/verso/static/6201.11223c1baa3d7579895c.jstext/javascript
http://allure.com/verso/static/6292.5e4f8ec1186a2c31c48e.jstext/javascript
http://allure.com/verso/static/6225.2c0c0816dc8d5442dc7e.jstext/javascript
http://allure.com/verso/static/1990.3c2428098cf61a5f9951.jstext/javascript
http://allure.com/verso/static/4196.af56c53f5c86fd918a90.jstext/javascript
http://allure.com/verso/static/7035.fcefb085ff06f925e86c.jstext/javascript
http://allure.com/verso/static/8230.6f4e44d91a80ab7982f4.jstext/javascript
http://allure.com/verso/static/1206.db198a58679b654d58af.jstext/javascript
http://allure.com/verso/static/presenter-bundles.b73fb412ee7066df2b21.jstext/javascript
https://www.allure.com/...ourney/compiler/build-b909eae606e1661e7b2ca99d35fcee59.jstext/javascript

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page
http://allure.com/newsletterNewsletter


Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing
Yes

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
7 Excellent! the website has a high page rank (7/10).

7
0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
80
Excellent! You do have a lot of root domains (80) linked to your site allure.com.

80
< 20 21 - 50 > 51
Poor Good Excellent


Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

Tips:
1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 2,504
  Facebook Shares 3,757
  Facebook Comments 1,241
  Tweets 3
  LinkedIn 241

Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Pagehttps://www.facebook.com/allure/
Twitter Accounthttps://twitter.com/Allure_magazine/
Google+ PageNot Found


Trustworthiness
90

Excellent! the website has a good Trustworthiness Score (90/100).

90
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
87 Excellent! the website has a good Child Safe Score (87/100).

87
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Safe Browsing
Safe! the site allure.com is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
11,236th most visited website in the world.
3,743th most visited website in United States  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You do have very few domains (1 - leandiet.co.kr) hosted on the same server as allure.com (ip : 54.230.21.36).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : 54.230.21.36) is located at United States  
the most site visitors come from United States  

Excellent! your server is located close to most of your site visitors.
HTTP Compression
No

your website server does not support HTTP Compression.

Caching
No

your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
30 years, 185 days old ( 1st registered on : 1994-05-17 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires
0 years, 179 days from today ( expires on : 2025-05-17 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

domain is expiring in less than a year.

Domain Info
allure.com ( 10 characters )

Domain Registrar : CSC Corporate Domains, Inc.

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
1994-05-17 2023-05-14 2025-05-17
30 years, 185 days old 1 year, 188 days ago 0 years, 179 days from today
30 years, 185 days old


Domain Name Servers used by allure.com
DNS Name IP Address
ns-1116.awsdns-11.org205.251.196.92
ns-1935.awsdns-49.co.uk205.251.199.143
ns-28.awsdns-03.com205.251.192.28
ns-836.awsdns-40.net205.251.195.68


Domain is going to expire in less than a year time (0 years, 179 days from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.

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