novartis.com.cn

	Excellent Practice	24

	Improvement Could be Made	12

	Critical Issues to Attend	12

Dec 24, 2024 11:54 PM

Recommended Actions

✔ Edit the title tag, ensure it contains 1-12 words, and with 10-70 characters.
✔ Use more straight forward terms, avoid using too much jargon in the page content.
✔ Create and add a robots.txt for your site.
✔ Create a XML sitemap for your site.
✔ Remove some of the text content and make the text to code ration to be within 15%-70%.
✔ Reduce number of links to other pages.
✔ Add more authoritative back-links for your site.
✔ Add more authoritative back-links for your site.
✔ Increase the traffic of your site.
✔ Host the site closer to the geo location where most of your site visitors come from.
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Detailed Reviews

Related Category

Most related categories of this website.

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Title

诺华集团中文官方网站

Words count: 1 Unique Words: 1 Length: 30 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

The title is too short! that has less than 1 word.

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.

Description

Novartis is a global healthcare company based in Switzerland that provides solutions to address the evolving needs of patients worldwide.

Words count: 20 Length: 137 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]

Excellent! Your meta description contains between 70 and 160 characters.

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.

Google SERP Preview

诺华集团中文官方网站 www.novartis.com.cn/
Novartis is a global healthcare company based in Switzerland that provides solutions to address the evolving needs of patients worldwide.

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.

Keywords

诺华中国业务, 职位搜索, 诺华在中国

Words count: 3 Length: 49 characters keyword phrases count : 3

The keywords is too short!
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Keyword Occurrences in Different Sections
Word		keyword	content
1 word	:	100% (3/3)
		诺华中国业务	0 (0%)
		职位搜索	0 (0%)
		诺华在中国	0 (0%)

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.

Keywords Cloud

This keywords cloud gives your an idea of what are those important keywords appears in your website.

africa ais americas argentina australia belgium brazil canada ccedil central china choose colombia czech deutsch east ecirc english espa europe footer fran global international lambda location mainland mexico middle nederlands novartis ntilde pacific portugu republic search site slovenia switzerland united

Top 20 Keywords

Total Terms Count: 341

It is nice! the word density is quite ok.

Top 20 terms occurance and density
Keyword	In Body	Density
english	36	10.56%
espa	10	2.93%
ntilde	10	2.93%
fran	8	2.35%
ccedil	8	2.35%
ais	8	2.35%
deutsch	6	1.76%
switzerland	5	1.47%
novartis	4	1.17%
africa	4	1.17%
portugu	4	1.17%
ecirc	4	1.17%
canada	4	1.17%
united	4	1.17%
belgium	4	1.17%
nederlands	4	1.17%
czech	4	1.17%
republic	4	1.17%
lambda	4	1.17%
slovenia	4	1.17%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.

Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.

Highlight

<H1>	<H2>	<H3>	<H4>	<H5>	<H6>	<B>	<U>	<I>	<EM>	<STRONG>	Total
1	3	5	0	0	5	0	0	64	0	130	208

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H1> (1)	诺华在中国
<H2> (3)	诺华在中国诺华对患者和照护者的承诺诺华中国
<H3> (5)	关于诺华患者与照护者环境、社会和治理员工和文化职业发展
<H6> (5)	了解诺华媒体中心诺华产品诺华其他网站 Footer Bottom
<I> (64)
<STRONG> (130)	Americas Asia Pacific Europe International Middle East & Africa Español Português English Français Español Español Español English English English 繁體中文 English English 日本語 한국어 中文 English English English English 繁體中文 ภาษาไทย Deutsch Français Nederlands Български Česky English Dansk Eesti Suomalainen Français Deutsch Ελληνικά Magyar English Italiano Latvian Lithuanian Nederlands Norsk Polski Português Română Русский Srpski Slovensky Slovenščina English Español Svenska Deutsch Français Türk English English English English עברית العربية English asia-pacific asia-pacific Español English Deutsch English Français Nederlands Português Български English Français Español Español Česky English Dansk English Eesti Suomalainen Français Deutsch Ελληνικά 繁體中文 Magyar English English English עברית Italiano 日本語 한국어 Latvian Lithuanian 中文 ...

HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page

Reading Level

28.3

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.

Language

zh-hans Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.

Page Encoding

utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.

Favicon

Excellent! the website has a shortcut favicon image.

RSS

the website does not have a RSS Feed.

Robots.txt

Robots.txt is not presented for the site.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.

XML Sitemap

XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).

Loading Time

0.17 seconds - 114.35 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Modem (56Kbits/s)	Mobile/HSDPAM (7.2Mbits/s)	ADSL (8Mbits/s)	Cable (30Mbits/s)	Optical Fibre (100Mbits/s)
2.78 s	0.02 s	0.02 s	0.01 s	1.56 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.

Total Size

19 Kb (19,439 bytes)

The page is a bit too small, it may not have enough relevant content to rank well!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading

Text To Code Ratio

Total Size	Text Size	HTML Code Size	Text/HTML Code Ratio
19 Kb (19,439 bytes)	10 Kb (9,581 bytes)	10 Kb (9,858 bytes)	97.19 %

The Text/HTML Code Ratio is a bit too high, it might be considered as spam by search engines.

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.

Flash

Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.

Frame

Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.

Inline CSS

Excellent! No Inline CSS is detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.

Nested Table

Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.

Plain Text Email

Excellent! No Plain Text Email is detected on this page.

Redirect Count

2 redirections were detected for loading this page.

Using HTTPS

Excellent! HTTPS is used for your page.

WWW Resolve

Excellent! the websites https://www.novartis.com.cn/ and http://novartis.com.cn are resolved to the same url :https://www.novartis.com.cn/

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).

URL Rewrite

Non SEO Friendly URLs
http://novartis.com.cn/caree...B0%5D=LOC_CN&field_alternative_country%5B0%5D=LOC_CN

You may use url rewrite techniques to make these 1 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.

Underscore In URL

URLs with underscore
http://novartis.com.cn/caree...lternative_country%5B0%5D=LOC_CN

You have 1 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.

Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.

Links

Internal Links (link to pages within this domain)	External Links (link to pages on other websites)	Total
68	130	198

Too many links (198), it may be considered as spam!

Internal Links (link to pages within this domain) - 68
URL	Anchor Text
http://novartis.com.cn/#main	跳转到主要内容
http://novartis.com.cn/
http://novartis.com.cn/#	Mainland China \| zh
http://novartis.com.cn/#americas	Americas
http://novartis.com.cn/#asia-pacific	Asia Pacific
http://novartis.com.cn/#europe	Europe
http://novartis.com.cn/#international	International
http://novartis.com.cn/#middle-east-africa	Middle East & Africa
https://www.novartis.com.cn/	Mainland China \| 中文
http://novartis.com.cn/#	cn
http://novartis.com.cn/#americas	Americas
http://novartis.com.cn/#asia-pacific	Asia Pacific
http://novartis.com.cn/#europe	Europe
http://novartis.com.cn/#international	International
http://novartis.com.cn/#middle-east-africa	Middle East & Africa
https://www.novartis.com.cn/	Mainland China \| 中文
http://novartis.com.cn/about	关于诺华
http://novartis.com.cn/about/strategy	战略
http://novartis.com.cn/about/diversity-and-inclusion	多元、平等与包容
http://novartis.com.cn/about/people-and-culture	员工和文化
http://novartis.com.cn/about/value-and-behaviors	我们的价值观
http://novartis.com.cn/about/global-leadership-team	我们的领导层
http://novartis.com.cn/about/contact	联系我们
http://novartis.com.cn/patients-and-caregivers	患者与照护者
http://novartis.com.cn/patie...mmitment-patients-and-caregivers	诺华对患者和照护者的承诺
http://novartis.com.cn/patients-and-caregivers/diseases	疾病领域
http://novartis.com.cn/patie...s-and-caregivers/clinical-trials	临床试验
http://novartis.com.cn/novartis-in-china	诺华在中国
http://novartis.com.cn/novar...in-china/novartis-china-overview	概览
http://novartis.com.cn/novar...a/china-corporate-responsibility	企业责任
http://novartis.com.cn/novar...-china/novartis-china-milestones	诺华大事记
http://novartis.com.cn/novar...in-china/novartis-china-business	诺华中国业务
http://novartis.com.cn/novar...s-in-china/novartis-china-awards	诺华中国荣誉
http://novartis.com.cn/esg	环境、社会和治理
http://novartis.com.cn/esg/ethics-risk-and-compliance	道德、风险和合规
http://novartis.com.cn/esg/access	可及性
http://novartis.com.cn/esg/environmental-sustainability	环境可持续发展
http://novartis.com.cn/esg/global-health	全球健康
http://novartis.com.cn/esg/ethical-behavior	道德行为
http://novartis.com.cn/news	新闻中心
http://novartis.com.cn/news/news-archive	新闻发布
http://novartis.com.cn/stories	专题故事
http://novartis.com.cn/news/media-contact	媒体联络
http://novartis.com.cn/careers	职业发展
http://novartis.com.cn/caree...lternative_country%5B0%5D=LOC_CN	职位搜索
http://novartis.com.cn/careers/talent-development	人才发展
http://novartis.com.cn/careers/well-being	员工福利
http://novartis.com.cn/novartis-in-china	了解更多
http://novartis.com.cn/patie...mmitment-patients-and-caregivers	了解更多
http://novartis.com.cn/about	关于诺华我们探索和...
http://novartis.com.cn/patients-and-caregivers	患者与照护者诺华与...
http://novartis.com.cn/esg	环境、社会和治理我...
http://novartis.com.cn/about/people-and-culture	员工和文化诺华致力...
http://novartis.com.cn/careers	职业发展 2023年...
http://novartis.com.cn/patients-and-caregivers	患者与照护者
http://novartis.com.cn/novartis-in-china	诺华在中国
http://novartis.com.cn/esg	环境、社会和治理
http://novartis.com.cn/news	新闻中心
http://novartis.com.cn/careers	职业发展
https://www.novartis.com.cn/about/contact	联系我们
http://novartis.com.cn/news/news-archive	新闻发布
http://novartis.com.cn/stories	专题故事
http://novartis.com.cn/privacy-policy	隐私保护
http://novartis.com.cn/terms-of-use	药物警戒声明
http://novartis.com.cn/legal-notice	法律声明
http://novartis.com.cn/legal...tices-for-social-media-platforms	社交媒体声明
http://novartis.com.cn/#cookie-settings-button	Cookie设置
http://novartis.com.cn/sitemap.xml	站点地图

External Links (link to pages on other websites) - 130
URL	Anchor Text
https://www.novartis.com/ar-es/	Argentina \| Español
https://www.novartis.com/br-pt/	Brazil \| Português
https://www.novartis.com/ca-en/	Canada \| English
https://www.novartis.com/ca-fr/	Canada \| Français
https://www.novartis.com/candean-es/	Central America \| Español
https://www.novartis.com/co-es/	Colombia \| Español
https://www.novartis.com/mx-es/	Mexico \| Español
https://www.novartis.com/us-en/	United States \| English
https://www.novartis.com/au-en/	Australia \| English
https://www.novartis.com/bd-en/	Bangladesh \| English
https://www.novartis.com/hk-zh/	Hong Kong S.A.R. \| 繁體中文
https://www.novartis.com/in-en/	India \| English
https://www.novartis.com/id-en/	Indonesia \| English
https://www.novartis.com/jp-ja/	Japan \| 日本語
https://www.novartis.com/kr-ko/	Korea \| 한국어
https://www.novartis.com/my-en/	Malaysia \| English
https://www.novartis.com/pk-en/	Pakistan \| English
https://www.novartis.com/ph-en/	Philippines \| English
https://www.novartis.com/sg-en/	Singapore \| English
https://www.novartis.com/tw-zh/	Taiwan \| 繁體中文
https://www.novartis.com/th-th/	Thailand \| ภาษาไทย
https://www.novartis.com/at-de/	Austria \| Deutsch
https://www.novartis.com/be-fr/	Belgium \| Français
https://www.novartis.com/be-nl/	Belgium \| Nederlands
https://www.novartis.com/bg-bg/	Bulgaria \| Български
https://www.novartis.com/cz-cs/	Czech Republic \| Česky
https://www.novartis.com/cz-en/	Czech Republic \| English
https://www.novartis.com/dk-da/	Denmark \| Dansk
https://www.novartis.com/ee-et/	Estonia \| Eesti
https://www.novartis.com/fi-fi/	Finland \| Suomalainen
https://www.novartis.com/fr-fr/	France \| Français
https://www.novartis.com/de-de/	Germany \| Deutsch
https://www.novartis.com/gr-el/	Greece \| Ελληνικά
https://www.novartis.com/hu-hu/	Hungary \| Magyar
https://www.novartis.com/ie-en/	Ireland \| English
https://www.novartis.com/it-it/	Italy \| Italiano
https://www.novartis.com/lv-lv/	Latvia \| Latvian
https://www.novartis.com/lt-lt/	Lithuania \| Lithuanian
https://www.novartis.com/nl-nl/	Netherlands \| Nederlands
https://www.novartis.com/no-no/	Norway \| Norsk
https://www.novartis.com/pl-pl/	Poland \| Polski
https://www.novartis.com/pt-pt/	Portugal \| Português
https://www.novartis.com/ro-ro/	Romania \| Română
https://www.novartis.com/ru-ru/	Russia \| Русский
https://www.novartis.com/rs-sr/	Serbia \| Srpski
https://www.novartis.com/sk-sk/	Slovakia \| Slovensky
https://www.novartis.com/si-sl/	Slovenia \| Slovenščina
https://www.novartis.com/si-en/	Slovenia \| English
https://www.novartis.com/es-es/	Spain \| Español
https://www.novartis.com/se-se/	Sweden \| Svenska
https://www.novartis.com/ch-de/	Switzerland \| Deutsch
https://www.novartis.com/ch-fr/	Switzerland \| Français
https://www.novartis.com/tr-tr/	Turkey \| Türk
https://www.novartis.com/uk-en/	United Kingdom \| English
https://www.novartis.com/	Global \| English
https://www.novartisfoundation.org	Novartis Foundation \| English
https://www.novartis.com/eg-en/	Egypt \| English
https://www.novartis.com/il-he/	Israel \| עברית
https://www.novartis.com/sa-ar/	Saudi Arabia \| العربية
https://www.novartis.com/za-en/	South Africa \| English
https://www.novartis.com/ar-es/	Argentina \| Español
https://www.novartis.com/au-en/	Australia \| English
https://www.novartis.com/at-de/	Austria \| Deutsch
https://www.novartis.com/bd-en/	Bangladesh \| English
https://www.novartis.com/be-fr/	Belgium \| Français
https://www.novartis.com/be-nl/	Belgium \| Nederlands
https://www.novartis.com/br-pt/	Brazil \| Português
https://www.novartis.com/bg-bg/	Bulgaria \| Български
https://www.novartis.com/ca-en/	Canada \| English
https://www.novartis.com/ca-fr/	Canada \| Français
https://www.novartis.com/candean-es/	Central America \| Español
https://www.novartis.com/co-es/	Colombia \| Español
https://www.novartis.com/cz-cs/	Czech Republic \| Česky
https://www.novartis.com/cz-en/	Czech Republic \| English
https://www.novartis.com/dk-da/	Denmark \| Dansk
https://www.novartis.com/eg-en/	Egypt \| English
https://www.novartis.com/ee-et/	Estonia \| Eesti
https://www.novartis.com/fi-fi/	Finland \| Suomalainen
https://www.novartis.com/fr-fr/	France \| Français
https://www.novartis.com/de-de/	Germany \| Deutsch
https://www.novartis.com/gr-el/	Greece \| Ελληνικά
https://www.novartis.com/hk-zh/	Hong Kong S.A.R. \| 繁體中文
https://www.novartis.com/hu-hu/	Hungary \| Magyar
https://www.novartis.com/in-en/	India \| English
https://www.novartis.com/id-en/	Indonesia \| English
https://www.novartis.com/ie-en/	Ireland \| English
https://www.novartis.com/il-he/	Israel \| עברית
https://www.novartis.com/it-it/	Italy \| Italiano
https://www.novartis.com/jp-ja/	Japan \| 日本語
https://www.novartis.com/kr-ko/	Korea \| 한국어
https://www.novartis.com/lv-lv/	Latvia \| Latvian
https://www.novartis.com/lt-lt/	Lithuania \| Lithuanian
https://www.novartis.com/my-en/	Malaysia \| English
https://www.novartis.com/mx-es/	Mexico \| Español
https://www.novartis.com/nl-nl/	Netherlands \| Nederlands
https://www.novartis.com/no-no/	Norway \| Norsk
https://www.novartis.com/	Global \| English
https://www.novartisfoundation.org	Novartis Foundation \| English
https://www.novartis.com/pk-en/	Pakistan \| English
https://www.novartis.com/ph-en/	Philippines \| English
...

reasonable number of links (below 100) per page will give a better user experience.

Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.

Images

Total Images	Alt Present	Alt Missing
20	20	0

Excellent! all images are associated with an ALT value.

Image URL - 20
URL	ALT Text
http://novartis.com.cn/themes/custom/polaris/logo.svg	Novartis
http://novartis.com.cn/themes/custom/polaris/patterns/images/icon-search.svg	开放
http://novartis.com.cn/themes/custom/polaris/patterns/images/icon-close.svg	关闭
http://novartis.com.cn/themes/custom/polaris/patterns/images/globe.svg	language-selector-globe
http://novartis.com.cn/themes/custom/polaris/patterns/images/globe.svg	language-selector-globe
http://novartis.com.cn/sites...u/public/2022-12/about-header.jpg.webp?itok=-ECDEJsm	关于诺华
http://novartis.com.cn/sites...0examines%20their%20patient_0.JPG.webp?itok=T6pz7HZx	Doctor examines their patient_...
http://novartis.com.cn/sites...public/2024-06/101_300dpi_RGB.JPG.webp?itok=c8yMmEUZ	Doctor discusses results with ...
http://novartis.com.cn/sites...ting%20room%20in%20Mongolia_0.png.webp?itok=sxBTvV3G	Waiting room in Mongolia_0
http://novartis.com.cn/sites...nu/public/2022-11/news-header.jpg.webp?itok=IyclTCZn	新闻中心
http://novartis.com.cn/sites...lking%20around%20campus%201_0.JPG.webp?itok=FqNKCKR2	Students walking around campus...
http://novartis.com.cn/sites...%E5%83%8F%E6%95%88%E6%9E%9C_1.jpg.webp?itok=JXqQprmL	Grandson holding grandmothers ...
http://novartis.com.cn/sites...%E5%83%8F%E6%95%88%E6%9E%9C_2.png.webp?itok=lfJ7bvvT	Grandson holding grandmothers ...
http://novartis.com.cn/sites...public/2024-06/101_300dpi_RGB.JPG.webp?itok=cLbwBnoQ	Doctor discusses results with ...
http://novartis.com.cn/sites...her%20male%20senior%20patient.jpg.webp?itok=MpxXpXNC	Doctor giving support to her m...
http://novartis.com.cn/sites...3/public/2022-12/about-header.jpg.webp?itok=Zk0CzqU1	关于诺华
http://novartis.com.cn/sites...0examines%20their%20patient_0.JPG.webp?itok=rdIdNP40	Doctor examines their patient
http://novartis.com.cn/sites...ting%20room%20in%20Mongolia_0.png.webp?itok=FrkUKUUm	Waiting room in Mongolia
http://novartis.com.cn/sites...about-people-and-culture-card.jpg.webp?itok=dGjoH5w9	员工与文化
http://novartis.com.cn/sites...lking%20around%20campus%201_0.JPG.webp?itok=2FZZ_EsB	Students walking around campus...

search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.

CSS

Style Block In Same Page	Links to External Style Files	Total
0	5	5

Too many (5) external style sheet files , it will slow down the downloading.

Links To External Stylesheet Files - 5
Stylesheet URL	rel	type
http://novartis.com.cn/sites...j_2UqDqKscw6GcjhuRffTzeVcfd1ax03pyGfANZa0-y&0=somg6h	stylesheet
http://novartis.com.cn/sites...j_2UqDqKscw6GcjhuRffTzeVcfd1ax03pyGfANZa0-y&0=somg6h	stylesheet
http://novartis.com.cn/sites...j_2UqDqKscw6GcjhuRffTzeVcfd1ax03pyGfANZa0-y&0=somg6h	stylesheet
http://novartis.com.cn/sites...j_2UqDqKscw6GcjhuRffTzeVcfd1ax03pyGfANZa0-y&0=somg6h	stylesheet
http://novartis.com.cn/sites...j_2UqDqKscw6GcjhuRffTzeVcfd1ax03pyGfANZa0-y&0=somg6h	stylesheet

Script

Scripts Block In Same Page	Links to External Script Files	Total
10	5	15

Too many (5) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 5
Script URL	Type
https://cdn.cookielaw.org/co.../59c0e9b3-191b-45d3-86e4-10deef21676a/OtAutoBlock.js	text/javascript
https://cdn.cookielaw.org/scripttemplates/otSDKStub.js	text/javascript
http://novartis.com.cn/sites...j_2UqDqKscw6GcjhuRffTzeVcfd1ax03pyGfANZa0-y&0=somg6h
https://static.addtoany.com/menu/page.js
http://novartis.com.cn/sites...j_2UqDqKscw6GcjhuRffTzeVcfd1ax03pyGfANZa0-y&0=somg6h

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.

Blog Or News Release

Link to Blog / News Release Page
http://novartis.com.cn/news	新闻中心

Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.

Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.

DMOZ Listing

No

Your site is not listed in the DMOZ Open Directory. DMOZ Open Directory Project

Google Analytics

Analytics Service is not implemented for the site.

Social Media Integration

Your site is not integrated with Facebook, Twitter or Google+.

Facebook Page	Not Found
Twitter Account	Not Found
Google+ Page	Not Found

Trustworthiness

0

No Trustworthiness Score is calculated for the site.

0 - 19	20 - 39	40 - 59	60 - 79	80 - 100
0
Very Poor	Poor	Unsatisfactory	Good	Excellent

Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.

Child Safe

0 No Child Safe Score is calculated for the site.

0 - 19	20 - 39	40 - 59	60 - 79	80 - 100
0
Very Poor	Poor	Unsatisfactory	Good	Excellent

Safe Browsing

Safe! the site novartis.com.cn is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.

Traffic Rank

Your site is not among the most visited 1 million websites in the world.

Websites On Same Server

Excellent! You do have very few domains (2 - opgforum.net, craksandcaka.tk) hosted on the same server as novartis.com.cn (ip : 104.18.37.242).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.

Server Location

your server (IP : 104.18.37.242) is located at United States

ensure your server is not located far away from most of your site visitors.

HTTP Compression

No

your website server does not support HTTP Compression.

Caching

No

your website server does not support Caching.

Server Signature

Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.

Domain Age

25 years, 130 days old ( 1st registered on : 1999-08-20 )

[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires

1 year, 235 days from today ( expires on : 2026-08-20 )

[ To check the detailed whois info, Use this Whois Lookup Tool ]

domain is expiring soon.

Domain Info

novartis.com.cn ( 15 characters )

Domain Registrar : China NIC

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On	Last Modified On	Expires On
1999-08-20	1999-08-20	2026-08-20
25 years, 130 days old	25 years, 130 days ago	1 year, 235 days from today

25 years, 130 days old

Domain Name Servers used by novartis.com.cn
DNS Name	IP Address
dns4.novartis.com	160.62.14.116
dns3.novartis.com	160.62.14.115
dns1.novartis.com	160.62.4.7
dns2.novartis.com	160.62.7.59

You have a nice choice of domain name, which is of a right length (15 characters).

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.

novartis.com.cn

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