xandr.com

	Excellent Practice	27

	Improvement Could be Made	11

	Critical Issues to Attend	11

Nov 5, 2024 08:40 PM

Recommended Actions

✔ Use more straight forward terms, avoid using too much jargon in the page content.
✔ Create and add a robots.txt for your site.
✔ Create a XML sitemap for your site.
✔ Move the 25 inline css components to an external style sheet file.
✔ Edit the .htaccess file and keep the redirection of your page to the minium (0 or 1).
✔ Reduce the number of domains hosted on the same server of your site xandr.com.
✔ Implement HTTP compression for your site.
✔ Implement browser caching for your site.
✔ Extend the registration of your domain for a longer period.
✔ Add more meta keywords for your page and allows it to contains 10 to 20 words.
... 34
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Detailed Reviews

Related Category

Most related categories of this website.

advertising apps commerce community courses marketing media social

Title

Microsoft Invest | Microsoft Advertising

Words count: 4 Unique Words: 3 Length: 40 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Repeat Terms in the Title tag
Term	Repeat Count
Microsoft	2

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.

Description

Microsoft Invest is a demand side platform built for the future of video advertising.

Words count: 14 Length: 85 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]

Excellent! Your meta description contains between 70 and 160 characters.

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.

Google SERP Preview

Microsoft Invest | Microsoft Advertising www.xandr.com/
Microsoft Invest is a demand side platform built for the future of video advertising.

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.

Keywords

Platform, Programmatic

Words count: 2 Length: 21 characters keyword phrases count : 2

The keywords is too short!
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Keyword Occurrences in Different Sections
Word		keyword	content
1 word	:	100% (2/2)
		platform	0 (0%)
		programmatic	0 (0%)

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.

Keywords Cloud

This keywords cloud gives your an idea of what are those important keywords appears in your website.

access advertising allowing audiences bid built buyers buying campaign ctv curated custom data deal engage exclusive future including integrations inventory invest microsoft nbsp ndash offering optimization partners party performance platform power premium rates reach rsquo solutions ssps supply support video

Top 20 Keywords

Total Terms Count: 854

Excellent! No terms has a density of more than 3%, all are optimized to be within 1% - 3%.

Top 20 terms occurance and density
Keyword	In Body	Density
microsoft	23	2.69%
invest	21	2.46%
nbsp	20	2.34%
data	17	1.99%
audiences	16	1.87%
reach	13	1.52%
platform	10	1.17%
solutions	10	1.17%
campaign	9	1.05%
deal	9	1.05%
video	8	0.94%
advertising	8	0.94%
premium	7	0.82%
inventory	7	0.82%
access	7	0.82%
buying	7	0.82%
including	6	0.70%
curated	6	0.70%
offering	6	0.70%
bid	6	0.70%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.

Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.

Highlight

<H1>	<H2>	<H3>	<H4>	<H5>	<H6>	<B>	<U>	<I>	<EM>	<STRONG>	Total
1	5	7	5	0	1	0	0	0	0	0	19

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H1> (1)	Microsoft Invest
<H2> (5)	Global Benefits of Microsoft Invest Key features of Microsoft Invest Open up new advertising opportunities with Microsoft Invest Frequently asked questions
<H3> (7)	Integrated Platform Advantage Data-Driven Performance Built for the Future of Video Deal buying from our Inventory library Exclusive audiences Planner Premium CTV marketplace, featuring Netflix
<H4> (5)	What sets Microsoft Invest apart from other DSPs? What are the benefits of an end-to-end platform? What types of data solutions are available on Microsoft Invest? How does Invest support my video goals? How does Invest support traders' success?
<H6> (1)	GroupM – Microsoft Audiences

HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page

Reading Level

21.8

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.

Language

en Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.

Page Encoding

utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.

Favicon

Excellent! the website has a shortcut favicon image.

RSS

the website does not have a RSS Feed.

Robots.txt

Robots.txt is not presented for the site.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.

XML Sitemap

XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).

Loading Time

0.56 seconds - 45.31 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Modem (56Kbits/s)	Mobile/HSDPAM (7.2Mbits/s)	ADSL (8Mbits/s)	Cable (30Mbits/s)	Optical Fibre (100Mbits/s)
3.63 s	0.03 s	0.03 s	0.01 s	2.03 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.

Total Size

25 Kb (25,375 bytes)

The page is a bit too small, it may not have enough relevant content to rank well!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading

Text To Code Ratio

Total Size	Text Size	HTML Code Size	Text/HTML Code Ratio
25 Kb (25,375 bytes)	7 Kb (6,784 bytes)	19 Kb (18,591 bytes)	36.49 %

Excellent! the text to html code ratio is just nice, that is within 15%-70%!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.

Flash

Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.

Frame

Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.

Inline CSS

25 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.

Nested Table

Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.

Plain Text Email

Excellent! No Plain Text Email is detected on this page.

Redirect Count

5 redirections were detected for loading this page.

Using HTTPS

Excellent! HTTPS is used for your page.

WWW Resolve

Excellent! the websites http://www.xandr.com and http://xandr.com are resolved to the same url :https://about.ads.microsoft.com/en/solutions/technology/microsoft-invest-dsp

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).

IP Canonicalization

IP address of the site http://13.107.246.71 is forwarded to https://about.ads.microsoft.com/en/solutions/technology/microsoft-invest-dsp, instead of to its domain name site xandr.com.

URL Rewrite

Excellent! your urls are clean.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.

Underscore In URL

Excellent! your do not use underscore in your URLs.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.

Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.

Links

Internal Links (link to pages within this domain)	External Links (link to pages on other websites)	Total
44	104	148

You have more than 100 links (148).

Internal Links (link to pages within this domain) - 44
URL	Anchor Text
http://xandr.com/en/solutions/technology/
http://xandr.com/en/get-started/contact-expert	Contact an expert
http://xandr.com/en/solutions/ad-products-formats/display	Display
http://xandr.com/en/so...ns/ad-products-formats/performance-max	Performance Max
http://xandr.com/en/solutions/ad-products-formats/retail	Retail
http://xandr.com/en/solutions/ad-products-formats/search	Search
http://xandr.com/en/solutions/ad-products-formats/video-ctv	Video and CTV
http://xandr.com/en/solutions/technology/microsoft-curate	Deal curation
http://xandr.com/en/so...utions/technology/microsoft-invest-dsp	Demand-side platform (DSP)
http://xandr.com/en/solutions/technology/microsoft-monetize	Monetization
http://xandr.com/en/so...ions/technology/microsoft-retail-media	Retail media
http://xandr.com/en/tools/planning/display-data	Display data
http://xandr.com/en/tools/planning/keyword-planner	Keyword planner
http://xandr.com/en/tools/planning/search-data	Search data
http://xandr.com/en/to...ivity/copilot-in-microsoft-advertising	Copilot
http://xandr.com/en/to...ductivity/microsoft-advertising-editor	Editor
http://xandr.com/en/tools/productivity/import-tools	Import tools
http://xandr.com/en/to...productivity/microsoft-advertising-app	Microsoft Advertising App
http://xandr.com/en/tools/performance/audience-targeting	Audience targeting
http://xandr.com/en/tools/performance/automated-bidding	Automated bidding
http://xandr.com/en/tools/performance/conversion-tracking	Conversion tracking
http://xandr.com/en/resources/discover/case-studies	Case studies
http://xandr.com/en/resources/discover/insights	Insights
http://xandr.com/en/re...ources/discover/marketing-with-purpose	Marketing with Purpose
http://xandr.com/en/resources/discover/webcasts	Webcasts
http://xandr.com/en/re...es/training-certification/learning-lab	Certifications
http://xandr.com/en/resources/learn/free-consultation	Free consultation
http://xandr.com/en/fo...crosoft-advertising-newsletter-sign-up	Insider newsletter
http://xandr.com/en/re...es/training-certification/learning-lab	Learning Lab
http://xandr.com/en/re...ources/partners-agencies/agency-center	Agency center
http://xandr.com/en/blog/	Blog
http://xandr.com/en/support/	Support
http://xandr.com/en/fo...ms/contact-technology-services-experts	Sign up
http://xandr.com/#citation1	1
http://xandr.com/en/re...n-with-real-time-audience-intelligence	Learn more
http://xandr.com/en/fo...ms/contact-technology-services-experts	Sign up
http://xandr.com/en/so...utions/technology/microsoft-invest-dsp	English
http://xandr.com/ja/so...utions/technology/microsoft-invest-dsp	Japanese
http://xandr.com/fr/So...tions/technologie/microsoft-invest-dsp	French
http://xandr.com/es/so...ciones/tecnologia/microsoft-invest-dsp	Spanish
http://xandr.com/de/lo...ungen/technologie/microsoft-invest-dsp	German
http://xandr.com/en-us/market-selector	English (United States)
http://xandr.com/en/sitemap	Sitemap
http://xandr.com/#	Manage cookies

External Links (link to pages on other websites) - 104
URL	Anchor Text
https://www.microsoft.com	Microsoft
https://about.ads.microsoft.com	Advertising
https://about.ads.microsoft.com	Home
https://about.ads.micr...sing-partner-program/partner-directory	Find a partner
https://msadvertisingp...erprogram.powerappsportals.com/welcome	Partner portal
https://about.ads.micr...licies/microsoft-advertising-agreement	Agreements
https://about.ads.microsoft.com/en-us/policies/home	Policies
https://about.ads.microsoft.com/en/sign-up	Sign up
https://www.microsoft.com/en-us/security	Microsoft Security
https://azure.microsoft.com/en-us/	Azure
https://dynamics.microsoft.com/en-us/	Dynamics 365
https://www.microsoft.com/en-us/microsoft-365/business/	Microsoft 365
https://www.microsoft....us/microsoft-teams/group-chat-software	Microsoft Teams
https://www.microsoft.com/en-us/windows-365	Windows 365
https://www.microsoft.com/en-us/microsoft-cloud	Microsoft Cloud
https://www.microsoft.com/en-us/ai	AI
https://azure.microsoft.com/en-us/solutions/space/	Azure Space
https://www.microsoft....us/mixed-reality/windows-mixed-reality	Mixed reality
https://www.microsoft.com/en-us/hololens	Microsoft HoloLens
https://www.microsoft.com/en-us/microsoft-viva	Microsoft Viva
https://azure.microsof...com/en-us/solutions/quantum-computing/	Quantum computing
https://www.microsoft.com/en-us/sustainability/	Sustainability
https://www.microsoft.com/en-us/education	Education
https://www.microsoft.com/en-us/industry/automotive	Automotive
https://www.microsoft....us/industry/financial-services/banking	Financial services
https://www.microsoft.com/en-us/industry/government	Government
https://www.microsoft..../health/microsoft-cloud-for-healthcare	Healthcare
https://www.microsoft....ring/microsoft-cloud-for-manufacturing	Manufacturing
https://www.microsoft.com/en-us/industry/consumer-goods	Retail
https://www.microsoft.com/en-us/industry	All industries
https://partner.microsoft.com/en-US/	Find a partner
https://partner.micros...-US/membership/cloud-solution-provider	Become a partner
https://partner.microsoft.com/en-us/membership	Partner Network
https://azuremarketplace.microsoft.com/en-us/	Azure Marketplace
https://appsource.microsoft.com/en-us/	AppSource
https://blogs.microsoft.com/	Blog
https://about.ads.microsoft.com/en-us?s_cid=dig-src_uhfcomm	Microsoft Advertising
https://developer.microsoft.com/en-us/	Developer Center
https://learn.microsoft.com/docs/	Documentation
https://www.microsoft.com/en-us/events	Events
https://www.microsoft.com/en-us/licensing/	Licensing
https://learn.microsoft.com/	Microsoft Learn
https://www.microsoft.com/en-us/research/	Microsoft Research
https://www.microsoft.com/en-us/sitemap	View Sitemap
https://about.ads.microsoft.com/en/sign-up	Experience new growth possibil...
https://about.ads.micr...urces/policies/platform-privacy-policy	Xandr Platform Privacy Policie...
https://about.ads.micr...olicies/digital-platform-cookie-policy	Xandr Digital platform cookie ...
https://about.ads.micr...sources/policies/political-advertising	Xandr Political advertising
https://www.microsoft....rface/devices/surface-pro-11th-edition	Surface Pro
https://www.microsoft....ace/devices/surface-laptop-7th-edition	Surface Laptop
https://www.microsoft....d/Surface-Laptop-Studio-2/8rqr54krf1dz	Surface Laptop Studio 2
https://www.microsoft....-us/d/Surface-Laptop-Go-3/8p0wwgj6c6l2	Surface Laptop Go 3
https://www.microsoft.com/en-us/microsoft-copilot	Microsoft Copilot
https://www.microsoft.com/en-us/windows/copilot-ai-features	AI in Windows
https://www.microsoft.com/en-us/microsoft-products-and-apps	Explore Microsoft products
https://www.microsoft.com/windows/windows-11-apps	Windows 11 apps
https://account.microsoft.com/	Account profile
https://www.microsoft.com/en-us/download	Download Center
https://go.microsoft.com/fwlink/?linkid=2139749	Microsoft Store support
https://www.microsoft.com/en-us/store/b/returns	Returns
https://www.microsoft.com/en-us/store/b/order-tracking	Order tracking
https://www.microsoft....store/b/certified-refurbished-products	Certified Refurbished
https://www.microsoft....ore?icid=footer_why-msft-store_7102020	Microsoft Store Promise
https://www.microsoft....cing-options?icid=footer_financing_vcc	Flexible Payments
https://www.microsoft.com/en-us/education	Microsoft in education
https://www.microsoft.com/en-us/education/devices/overview	Devices for education
https://www.microsoft.com/en-us/education/products/teams	Microsoft Teams for Education
https://www.microsoft....en-us/education/products/microsoft-365	Microsoft 365 Education
https://www.microsoft.com/education/how-to-buy	How to buy for your school
https://education.microsoft.com/	Educator training and developm...
https://www.microsoft.com/en-us/store/b/education	Deals for students and parents
https://azure.microsoft.com/en-us/free/students/	Azure for students
https://www.microsoft.com/en-us/microsoft-cloud	Microsoft Cloud
https://www.microsoft.com/en-us/security	Microsoft Security
https://www.microsoft.com/en-us/dynamics-365	Dynamics 365
https://www.microsoft.com/en-us/microsoft-365/business	Microsoft 365
https://www.microsoft.com/en-us/power-platform	Microsoft Power Platform
https://www.microsoft....us/microsoft-teams/group-chat-software	Microsoft Teams
https://www.microsoft....microsoft-365/copilot/copilot-for-work	Microsoft 365 Copilot
https://www.microsoft....tore/b/business?icid=CNavBusinessStore	Small Business
https://azure.microsoft.com/en-us/	Azure
https://developer.microsoft.com/en-us/	Developer Center
https://learn.microsoft.com/docs/	Documentation
https://learn.microsoft.com/	Microsoft Learn
https://techcommunity.microsoft.com/	Microsoft Tech Community
https://azuremarketplace.microsoft.com/en-us/	Azure Marketplace
https://appsource.microsoft.com/en-us/	AppSource
https://visualstudio.microsoft.com/	Visual Studio
https://careers.microsoft.com/	Careers
https://www.microsoft.com/en-us/about	About Microsoft
https://news.microsoft.com/	Company news
https://privacy.microsoft.com/en-us	Privacy at Microsoft
https://www.microsoft.com/investor/default.aspx	Investors
https://www.microsoft.com/en-us/diversity/	Diversity and inclusion
https://www.microsoft.com/en-us/accessibility	Accessibility
https://www.microsoft.com/en-us/sustainability/	Sustainability
https://aka.ms/yourcaliforniaprivacychoices	Your Privacy Choices Opt-Out I...
https://aka.ms/yourcaliforniaprivacychoices	Your Privacy Choices Opt-Out I...
https://go.microsoft.com/fwlink/?linkid=2259814	Consumer Health Privacy
https://privacy.microsoft.com/en-us/privacystatement	Privacy & Cookies
...

reasonable number of links (below 100) per page will give a better user experience.

Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.

Images

Total Images	Alt Present	Alt Missing
12	1	11

11 images do not have Alt values.

Image URL - 12
URL	ALT Text
http://xandr.com/en/solutions/technology/
https://img-prod-cms-r...om.akamaized.net/cms/api/am/imageFileData/RE1Mu3b?ver=5c31
http://xandr.com/adobe...ro-image01-desktop-1440x500.jpg?preferwebp=true&quality=85
http://xandr.com/adobe...lumncontent-image01-407x229.jpg?preferwebp=true&quality=85
http://xandr.com/adobe...lumncontent-image02-407x229.jpg?preferwebp=true&quality=85
http://xandr.com/adobe...lumncontent-image03-407x229.jpg?preferwebp=true&quality=85
http://xandr.com/adobe...ade003-tabs-image04-625x352.jpg?preferwebp=true&quality=85
http://xandr.com/adobe...ade003-tabs-image01-625x352.jpg?preferwebp=true&quality=85
http://xandr.com/adobe...ade003-tabs-image05-625x352.jpg?preferwebp=true&quality=85
http://xandr.com/adobe...ade003-tabs-image03-625x352.jpg?preferwebp=true&quality=85
http://xandr.com/adobe...ontentimage-image01-407x229.jpg?preferwebp=true&quality=85
http://xandr.com/conte...ns_SiteMon_Monetize_SSP_blade004_hero_image01_1440x500.jpg	Open up new advertising opport...

search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.

CSS

Style Block In Same Page	Links to External Style Files	Total
0	2	2

Excellent! all stylesheets are kept in separate files.

Links To External Stylesheet Files - 2
Stylesheet URL	rel	type
http://xandr.com/etc.c...entlib-site.lc-6a5cc7f3e327a4cb037aa88a7462a38d-lc.min.css	stylesheet	text/css
https://www.microsoft....56/a0-5d3913/43-5a5ab8/ca-ae3ce4?ver=2.0&_cf=02242021_3231	stylesheet	text/css

Script

Scripts Block In Same Page	Links to External Script Files	Total
15	12	27

Too many (12) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 12
Script URL	Type
http://xandr.com/.rum/@adobe/helix-rum-js@%5E2/dist/rum-standalone.js	text/javascript
http://xandr.com/etc.c...ntlib-vendor.lc-4d22aed5fde9cb3b5bd8ffae01eba144-lc.min.js
http://xandr.com/etc.c...lib-external.lc-2c872dbe60f4ba70fb85356113d8b35e-lc.min.js
http://xandr.com/etc.c...datalayer.v2.lc-1e0136bad0acfb78be509234578e44f9-lc.min.js
http://xandr.com/etc.c...talayer.acdl.lc-bf921af342fd2c40139671dbf0920a1f-lc.min.js
https://wcpstatic.microsoft.com/mscc/lib/v2/wcp-consent.js
https://www.microsoft....00dea/33-abe4df/2b-8e0ae6?ver=2.0&_cf=02242021_3231&iife=1
https://mem.gfx.ms/meversion?partner=MSAdvertiseBingAds&market=en-us&uhf=1
http://xandr.com/etc.c...bs/container.lc-0a6aff292f5cc42142779cde92054524-lc.min.js
http://xandr.com/etc.c...ientlib-site.lc-6574c9637375a613a2a01b84d759d1a2-lc.min.js
https://js.monitor.azure.com/scripts/c/ms.analytics-web-3.min.js	text/javascript
https://assets.adobedtm.com/5ef092d1efb5/1a6bae288bd8/launch-d98f6c820ff3.min.js

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.

Blog Or News Release

Link to Blog / News Release Page
http://xandr.com/en/blog/	Blog
https://blogs.microsoft.com/	Blog

Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.

Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.

DMOZ Listing

No

Your site is not listed in the DMOZ Open Directory. DMOZ Open Directory Project

Google Analytics

Analytics Service is not implemented for the site.

Social Media Integration

Your site is not integrated with Facebook, Twitter or Google+.

Facebook Page	Not Found
Twitter Account	Not Found
Google+ Page	Not Found

Trustworthiness

32

Excellent! the website has a good Trustworthiness Score (32/100).

0 - 19	20 - 39	40 - 59	60 - 79	80 - 100
32
Very Poor	Poor	Unsatisfactory	Good	Excellent

Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.

Child Safe

45 Excellent! the website has a good Child Safe Score (45/100).

0 - 19	20 - 39	40 - 59	60 - 79	80 - 100
45
Very Poor	Poor	Unsatisfactory	Good	Excellent

Safe Browsing

Safe! the site xandr.com is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.

Traffic Rank

6,104^th most visited website in the world.
4,769^th most visited website in India

your site has an excellent high traffic rank in the world.

Websites On Same Server

Too Bad! You have too many domains (213 - handelsblatt.com, cornell.edu, o2.co.uk, pampers.com, windows.net, doz.pl, dmca.com, viamichelin.com, generalmills.com, myhome.ie, bl.uk, hanselman.com, ifema.es, astonmartin.com, nhm.ac.uk, bva-auctions.com, adeccousa.com, swin.edu.au, nuon.nl, touchnet.com, oxfam.org.uk, bge.com, adecco.it, mpsv.cz, extraspace.com, tripplite.com, myregistry.com, edc.dk, skoda-auto.pl, rspb.org.uk, rental819.com, sportsbusinessdaily.com, magnum4d.com.my, arla.dk, tapiola.fi, grassvalley.com, adecco.com, drinkaware.co.uk, icrc.org, swedish.org, bd.dk, british-history.ac.uk, spies.dk, kudyznudy.cz, hse.ie, proximaati.com, cerner.com, sanfordhealth.org, moi.gov.cy, vattenfall.se, konsumentverket.se, advantech.com, croydon.gov.uk, hotelduvin.com, adecco.ca, washingtontechnology.com, virtuoso.com, auntieannes.com, softchoice.com, schlotzskys.com, vangoghmuseum.nl, termolionline.it, charmin.com, nsnews.com, klgates.com, stvincent.org, swifttrans.com, airforcefcu.com, princegeorgecitizen.com, abmc.gov, vattenfall.com, hvu.nl, dornbracht.com, openlearning.com, maketheconnection.net, marshalls.co.uk, mariecurie.org.uk, forbrukerradet.no, taylorwessing.com, chocolatetradingco.com, heartlandpaymentsystems.com, jbs.co.jp, campingworld.co.uk, centralbank.com, mols-linien.dk, auctionmarts.com, type3.com, piquenewsmagazine.com, onenote.com, joelosteen.com, bswhealth.com, ramboll.com, nhsinform.scot, cityandstateny.com, patientaccess.com, avisbudgetgroup.jobs, ezidebit.com, copernicus.eu, generalmills.ca, oldelpaso.com, penguinwatch.org, xandr.com, pampers.de, swinburne.edu.au, veteranscrisisline.net, seaofthieves.com, finansportalen.no, enginegroup.com, trustage.com, aiacontracts.org, iheartmedia.com, siigo.com, govexecmediagroup.com, jiosaavn.com, haagen-dazs.info, educatored.com, toyota.com.tw, winnerscirclerewards.ca, baytoday.ca, aegistheunion.co.uk, 2adsdirect.com, shatingalleria.com.hk, grassvalley.de, younited-credit.com, pampers.at, amfamga.com, alaskahighwaynews.ca, burnabynow.com, dawsoncreekmirror.ca, delta-optimist.com, newwestrecord.ca, richmond-news.com, bowenislandundercurrent.com, coastreporter.net, prpeak.com, squamishchief.com, cambridgetoday.ca, collingwoodtoday.ca, elliotlaketoday.com, elorafergustoday.com, innisfiltoday.ca, midlandtoday.ca, newmarkettoday.ca, ontarioflyers.ca, orilliamatters.com, longmontleader.com, thoroldtoday.ca, alimoshotoday.com, iowaeda.com, insidetracker.com, 148electricroad.hk, theio.com, kadlec.org, mrpricehome.com, segro.com, spring.com, aon.es, nivea.hr, czechtourism.cz, tomra.com, ascension.org, nederlandseloterij.nl, responsiblebusiness.no, aidcalc.com, acli.com, pggoodeveryday.com, stalbansreview.co.uk, museumkaart.nl, epscp.org, afsi.eu, gendigital.com, everydayme.hu, psjhealth.org, biomarin.com, troostwijkauctions.de, pampers.ph, globeride.co.jp, bkr.nl, bravoauto.be, lahitapiola.fi, healthpromotion.ie, snalltaget.se, mitgas.de, turva.fi, kvand.dk, tutkihallintoa.fi, valtionvelka.fi, ontariopalliativecarenetwork.ca, granskaforvaltningen.fi, icgb.eu, hpph.ca, ontariorenalnetwork.ca, vismaonline.com, arera.it, cssz.cz, suip.cz, helseboka.app, ercros.es, hallakonsument.se, interparking.pl, 2chance.ca, csks.cz, standaardboekhandel.be, dluhopisrepubliky.cz, ares.gov.cz, swiss-contribution.cz, agoria.be, gjensidige.se, kvik.dk, specim.fi, oxfamapps.org.uk, ceps.cz, nshss.org) hosted on the same server as xandr.com (ip : 13.107.246.71).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.

Server Location

your server (IP : 13.107.246.71) is located at United States

the most site visitors come from India

your server is located in different place from where most of your site visitors come from.

HTTP Compression

No

your website server does not support HTTP Compression.

Caching

No

your website server does not support Caching.

Server Signature

Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.

Domain Age

15 years, 76 days old ( 1st registered on : 2009-09-01 )

[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires

0 years, 288 days from today ( expires on : 2025-09-01 )

[ To check the detailed whois info, Use this Whois Lookup Tool ]

domain is expiring in less than a year.

Domain Info

xandr.com ( 9 characters )

Domain Registrar : MarkMonitor Inc.

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On	Last Modified On	Expires On
2009-09-01	2024-08-01	2025-09-01
15 years, 76 days old	0 years, 107 days ago	0 years, 288 days from today

15 years, 76 days old

Domain Name Servers used by xandr.com
DNS Name	IP Address
a01.apxns.com	172.83.92.10
a02.xsdns.net	192.190.7.251
z01.apxns.com	192.190.7.250
z02.xsdns.net	172.83.92.11

Domain is going to expire in less than a year time (0 years, 288 days from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.

xandr.com

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