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ilovetest.org

nbr.co.nz favicon nbr.co.nz

Excellent Practice25
Improvement Could be Made14
Critical Issues to Attend10
Mar 9, 2025 05:51 AM

Click To Re-generate Current Report

Recommended Actions

  • Edit the title tag, ensure it contains 1-12 words, and with 10-70 characters.
  • Set meta keywords.
  • Create one H1 element for your page, put the most important keywords in.
  • Create and add a robots.txt for your site.
  • Create a XML sitemap for your site.
  • Remove some of the text content and make the text to code ration to be within 15%-70%.
  • Move the 191 inline css components to an external style sheet file.
  • Reduce number of links to other pages.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • ...     153
  • Register To View All >>

Detailed Reviews

Related Category
Most related categories of this website.

business   careers   comics   courses   dog   energy   science   video  

Title
Home

Words count: 1    Unique Words: 1    Length: 4 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

The title is too short! that has less than 10 characters.

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description
The National Business Review Online is New Zealand's authority in breaking business news and analysis.

Words count: 15    Length: 102 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


Excellent! Your meta description contains between 70 and 160 characters.

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
Home www.nbr.co.nz/
The National Business Review Online is New Zealand's authority in breaking business news and analysis.

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords
Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

analysis  aviation  board  brent  business  company  data  economics  economy  edwards  fast  feb  fri  government  govt  infrastructure  investment  jonathan  lsquo  mar  market  melville  mitchell  money  nbr  nzst  opens  orr  politics  process  property  rate  review  rsquo  staff  term  thu  track  tue  year 

Top 20 Keywords
Total Terms Count: 2,727

Excellent! No terms has a density of more than 3%, all are optimized to be within 1% - 3%.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
rsquo 47 1.72%
mar 42 1.54%
market 30 1.10%
nbr 26 0.95%
nzst 24 0.88%
feb 23 0.84%
tue 17 0.62%
lsquo 16 0.59%
thu 16 0.59%
investment 15 0.55%
politics 15 0.55%
infrastructure 13 0.48%
opens 13 0.48%
brent 13 0.48%
business 13 0.48%
year 13 0.48%
economics 13 0.48%
government 13 0.48%
analysis 12 0.44%
data 12 0.44%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
0030990000101131

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H3>

(30)
Categories
Analysis
Featured
Govt clips 20% land payment sweetener for fast-track deals
Govt clips 20% land payment sweetener for fast-track deals
Port of Tauranga scuttles env’t court process, bets on fast track
Eden Park returns slide, ahead of ‘fast track’ development
Investment
Economics
Politics
Te Ao Māori
Infrastructure
Australia
Tech & Innovation
General Business
The NBR Podcast
Finance
Professional Services
Primary Industries
Retail
Property
Deals
NBR Focus
Featured Listers 2024
Aviation News
Comings & Goings
Categories
Analysis
Featured

<H4>

(99)
Summit: Govt assembles $6 trillion worth of prospects
Summit: Govt assembles $6 trillion worth of prospects
Weekly Wrap: Neutral cash rate, media struggles, Green party plan
Weekly Wrap: Neutral cash rate, media struggles, Green party plan
True believer explodes myth of neoliberal capitalism
True believer explodes myth of neoliberal capitalism
Value for money is in eye of beholder
Orr gone, Goff gone, school lunch issues, and Trumpian economics
Russia asks US to reopen airspace, resume flights
Grenon lobs grenade at NZME's board, staff, shareholders
Being AI CEO David McDonald resigns from board immediately
Orr was right to step down from RBNZ
Grenon lobs grenade at NZME's board, staff, shareholders
Being AI CEO David McDonald resigns from board immediately
Labour promises collaboration when it is next in government
Govt clips 20% land payment sweetener for fast-track deals
Orr gone, Goff gone, school lunch issues, and Trumpian economics
ECB trims interest rate again; Trump pauses Mexico tariffs
‘A surprise’: RBNZ governor Adrian Orr quits
Ambitious bid to create a single trans-Tasman electricity market
Is New Zealand doomed to mediocracy?
Orr was right to step down from RBNZ
Higher taxes part of Green Party plan to redistribute wealth
Air New Zealand CEO Greg Foran resigns
Spark kicks off asset sales with low hanging Digital Island fruit
Retirement village law review could see amendments this term
Wellington Water's problems reinforce need for water reform
Labour promises collaboration when it is next in government
BoE's Catherine Mann warns of turbulent times in Trump tariff era
Govt nearly $800m in the red over cancelled interisland ferries
Govt nearly $800m in the red over cancelled interisland ferries
Clear communicator required at top of RBNZ, says Kiwibank’s Kerr
Clear communicator required at top of RBNZ, says Kiwibank’s Kerr
Assessing short-term politics and a four-year parliamentary term
Assessing short-term politics and a four-year parliamentary term
Old media struggles to find the new ‘rivers of gold’
From Magnificent 7 to the 493
Will investor stewardship survive the Trump era?
Is New Zealand doomed to mediocracy?
PFI caps out at $150 million on bond bookbuild
Air New Zealand CEO Greg Foran resigns
James Grenon wants to sack entire NZME board
Hawkesby leads, while Bernanke mulls inflation targeting
‘A surprise’: RBNZ governor Adrian Orr quits
Biz wants Govt to cut corporate tax rate, provide subsidies
Higher taxes part of Green Party plan to redistribute wealth
Aged Care Association clashes with Casey Costello over funding
Urgent need to get new ferries built, before current ones fail
Overreach, dustbins, and hugs: Treaty submissions roll on
Northport bid signals major step in Ngāpuhi’s economic future
Treaty Principles Bill a matter of trust ... or lack of it
Auckland traffic congestion costed at $2.6b per year
Ambitious bid to create a single trans-Tasman electricity market
Port of Tauranga scuttles env’t court process, bets on fast track
Aussie growth delivers upside surprise
ASIC concerned about private market boom
RBA cuts rates as Australia switches to election mode
Market access and trade risks raised as issues for new GM bill
Peter Beck tells doubters Neutron project ‘not our first rodeo’
Pacific Edge’s share price leaps on new US reimbursement hope
Kiwi entrusted with Bill Foley business plans more NZ investment
Companies face greater public scrutiny of tax transparency
Peoples Coffee trims retail sites in tough economy
Podcast #46: Earnings season’s winners, losers, and what’s next?
Podcast #45: Rowan Simpson dispels some startup myths
Podcast #44: Scott Morrison on Trump, tariffs, and rockets
NZ Super commits $50m to Direct Capital's latest fund
Laybuy sale realises $200k; insurance claim for 2024 cyber attack
ASB profit climbs higher, politicians mull bank competition
Bid to reinstate Feltex claim an ‘abuse of process’
Dentist cites economic downturn for $5m debt
Judge considers barring lawyer from acting in lawsuit
PwC confident of M&A revival after bottoming out in ’24
Disputes boutique Lindsay Francis & Mangan opens Sydney office
Former senior ComCom lawyer sets up competition law firm
Landcorp optimistic as livestock gains boost half-year result
Industrial hemp regulations to be reviewed
New accelerator aims to bring global agritech to Kiwi farmers
‘People will get killed’: Corporate pushback on citizen’s arrests
Hopes of East Imperial sale dashed by trademark ownership
Liquidator claims EziBuy was trading while insolvent since 2023
Hotel Indigo could follow record $180m Intercontinental sale
Auckland racing war-chest to swell to $170m, on land sales
CDL resumes trading after billionaire chair thwarts ‘coup’
AgriZeroNZ invests $4.2m in Swedish methane-inhibiting tech
It’s a seller’s market for SME owners, says business broker
Ivo's AI-based contract negotiation tool attracts US$16m Series A
Green shoots after Cyclone Gabrielle
Will the emergency response be better next time?
Building resilience, spending millions on cyclone recovery
Featured NBR Listers 2024: Wi Pere Trust
Featured NBR Lister 2024: Sir Michael Hill
Featured NBR Lister 2024: Jonathan McHardy
Iata chief questions aviation's commitment to net zero 2050
Luxon gets back in the cockpit at Vietjet Aviation Academy
Airways’ price hikes a bitter pill for struggling aviation sector
Rory Waddell to lead GHD in Asia-Pacific
Edmund Hillary Fellowship elevates foreign fellows to its board
Synlait hires ex Westland Milk CEO
<I> (1)close
<STRONG> (1)New Media Solution


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level
37

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
Language
en-nz Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Favicon
Excellent! the website has a shortcut favicon image.

RSS
the website does not have a RSS Feed.

Robots.txt
Robots.txt is not presented for the site.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
2.11 seconds - 14.31 Kb/s

The loading speed is normal, however it can be further improved.

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
4.31 s 0.03 s 0.03 s 0.01 s 2.42 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
30 Kb (30,194 bytes)

The page is a bit too small, it may not have enough relevant content to rank well!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
30 Kb (30,194 bytes) 21 Kb (21,212 bytes) 9 Kb (8,982 bytes) 236.16 %


The Text/HTML Code Ratio is a bit too high, it might be considered as spam by search engines.

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
191 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
2 redirections were detected for loading this page.

Using HTTPS
Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites https://www.nbr.co.nz/ and http://nbr.co.nz are resolved to the same url :https://www.nbr.co.nz/

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
URL Rewrite
Non SEO Friendly URLs
https://www.nbr.co.nz/subscriptions?promoId=1
http://nbr.co.nz/Security/login?BackURL=/
http://nbr.co.nz/marke...urger&utm_campaign=hamburger&utm_content=MarketplaceButton
http://nbr.co.nz/the-n...burger&utm_campaign=hamburger&utm_content=TheNBRListButton
http://nbr.co.nz/nbr-v...amburger&utm_campaign=hamburger&utm_content=NBRVideoButton
https://www.nbr.co.nz/subscriptions?promoId=1&hideStudentBanner=1
https://www.nbr.co.nz/subscriptions?position=0
http://nbr.co.nz/Security/login?BackURL=/


You may use url rewrite techniques to make these 8 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
URLs with underscore
http://nbr.co.nz/marke...amburger&utm_content=MarketplaceButton
http://nbr.co.nz/the-n...hamburger&utm_content=TheNBRListButton
http://nbr.co.nz/nbr-v...n=hamburger&utm_content=NBRVideoButton


You have 3 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Links
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
481 6 487


Too many links (487), it may be considered as spam!

Internal Links (link to pages within this domain) - 481
URL Anchor Text
https://www.nbr.co.nz/
https://www.nbr.co.nz/subscriptions?promoId=1Subscribe
http://nbr.co.nz/Security/login?BackURL=/Log in
http://nbr.co.nz/homeHome
http://nbr.co.nz/marke...amburger&utm_content=MarketplaceButtonNBR Marketplace
http://nbr.co.nz/the-n...hamburger&utm_content=TheNBRListButtonThe NBR List
http://nbr.co.nz/nbr-v...n=hamburger&utm_content=NBRVideoButtonNBR Video
http://nbr.co.nz/business/General Business
http://nbr.co.nz/investment/Investment
http://nbr.co.nz/economics/Economics
http://nbr.co.nz/te-ao-maori/Te Ao Māori
http://nbr.co.nz/politics/Politics
http://nbr.co.nz/infrastructure/Infrastructure
http://nbr.co.nz/australia/Australia
http://nbr.co.nz/tech/Tech & Innovation
http://nbr.co.nz/finance/Finance
http://nbr.co.nz/law/Law
http://nbr.co.nz/professional-services/Professional Services
http://nbr.co.nz/primary-industries/Primary Industries
http://nbr.co.nz/retail/Retail
http://nbr.co.nz/property/Property
http://nbr.co.nz/deals/Deals
http://nbr.co.nz/nz-aviation-news/Aviation News
http://nbr.co.nz/comings-and-goings/Comings & Goings
https://www.nbr.co.nz/category/analysisAll
http://nbr.co.nz/economy-matters/Economy Matters
http://nbr.co.nz/edwards-on-politics/Edwards on Politics
http://nbr.co.nz/hunters-corner/Hunter’s Corner
http://nbr.co.nz/last-word/Last Word
http://nbr.co.nz/margin-call/Margin Call
http://nbr.co.nz/on-the-money/On the Money
http://nbr.co.nz/shoeshine/Shoeshine
http://nbr.co.nz/underarm/Underarm
http://nbr.co.nz/nbr-focus/NBR Focus
http://nbr.co.nz/the-nbr-podcastPodcasts
http://nbr.co.nz/audio-articlesAudio Articles
http://nbr.co.nz/entrepreneursEntrepreneurs
http://nbr.co.nz/your-businessYour Business
http://nbr.co.nz/beehive-banterBeehive Banter
http://nbr.co.nz/morning-brewMorning Brew
http://nbr.co.nz/toil-and-troubleToil & Trouble
http://nbr.co.nz/nz-aviation-news-back-issuesNZ Aviation News Back Issues
http://nbr.co.nz/market-outlookMarket Outlook
http://nbr.co.nz/dollars-and-senseDollars & Sense
http://nbr.co.nz/private-bin-2Private Bin
http://nbr.co.nz/category/opinion-archiveOpinion (Archive)
http://nbr.co.nz/nbr-radarNBR Radar (Archive)
http://nbr.co.nz/the-nbr-list/archiveNBR Rich List (Archive)
https://www.nbr.co.nz/...ayment-sweetener-for-fast-track-deals/
https://www.nbr.co.nz/infrastructure/Infrastructure
https://www.nbr.co.nz/...ayment-sweetener-for-fast-track-deals/Govt clips 20% land payment sw...
https://www.nbr.co.nz/author/121Brent Melville
https://www.nbr.co.nz/...ayment-sweetener-for-fast-track-deals/
https://www.nbr.co.nz/infrastructure/Infrastructure
https://www.nbr.co.nz/...ayment-sweetener-for-fast-track-deals/Govt clips 20% land payment sw...
https://www.nbr.co.nz/author/121Brent Melville
http://nbr.co.nz/infra...-environment-court-bets-on-fast-track/Port of Tauranga scuttles env’...
http://nbr.co.nz/prope...slide-ahead-of-fast-track-development/Eden Park returns slide, ahead...
http://nbr.co.nz/infra...sumbles-6-trillion-worth-of-prospects/
https://www.nbr.co.nz/infrastructure/Infrastructure
http://nbr.co.nz/infra...sumbles-6-trillion-worth-of-prospects/Summit: Govt assembles $6 tril...
http://nbr.co.nz/infra...sumbles-6-trillion-worth-of-prospects/
https://www.nbr.co.nz/infrastructure/Infrastructure
http://nbr.co.nz/infra...sumbles-6-trillion-worth-of-prospects/Summit: Govt assembles $6 tril...
https://www.nbr.co.nz/author/121Brent Melville
http://nbr.co.nz/weekl...rate-media-struggles-green-party-plan/
http://nbr.co.nz/weekl...rate-media-struggles-green-party-plan/Weekly Wrap: Neutral cash rate...
http://nbr.co.nz/weekl...rate-media-struggles-green-party-plan/
http://nbr.co.nz/weekl...rate-media-struggles-green-party-plan/Weekly Wrap: Neutral cash rate...
http://nbr.co.nz/book-...xplodes-myth-of-neoliberal-capitalism/
https://www.nbr.co.nz/book-review/Book Review
http://nbr.co.nz/book-...xplodes-myth-of-neoliberal-capitalism/True believer explodes myth of...
http://nbr.co.nz/book-...xplodes-myth-of-neoliberal-capitalism/
https://www.nbr.co.nz/book-review/Book Review
http://nbr.co.nz/book-...xplodes-myth-of-neoliberal-capitalism/True believer explodes myth of...
https://www.nbr.co.nz/author/90Nevil Gibson
https://www.nbr.co.nz/...ast/the-nbr-podcast-earningsseason-46/Podcast #46: Earnings season
https://www.nbr.co.nz/...ast/the-nbr-podcast-earningsseason-46/
https://www.nbr.co.nz/on-the-money/On the Money
http://nbr.co.nz/on-th...value-for-money-is-in-eye-of-beholder/Value for money is in eye of b...
http://nbr.co.nz/on-th...value-for-money-is-in-eye-of-beholder/
https://www.nbr.co.nz/beehive-banter/Beehive Banter
http://nbr.co.nz/beehi...ssues-and-trumpian-economics/#comments4
http://nbr.co.nz/beehi...l-lunch-issues-and-trumpian-economics/Orr gone, Goff gone, school lu...
http://nbr.co.nz/beehi...l-lunch-issues-and-trumpian-economics/
https://www.nbr.co.nz/nz-aviation-news/Aviation News
http://nbr.co.nz/nz-av...-us-to-reopen-airspace-resume-flights/Russia asks US to reopen airsp...
http://nbr.co.nz/nz-av...-us-to-reopen-airspace-resume-flights/
https://www.nbr.co.nz/last-word/Last Word
http://nbr.co.nz/last-...mes-board-staff-shareholders/#comments4
http://nbr.co.nz/last-...ade-at-nzmes-board-staff-shareholders/Grenon lobs grenade at NZME's ...
http://nbr.co.nz/last-...ade-at-nzmes-board-staff-shareholders/
https://www.nbr.co.nz/investment/Investment
http://nbr.co.nz/inves...signs-from-board-immediately/#comments7
http://nbr.co.nz/inves...donald-resigns-from-board-immediately/Being AI CEO David McDonald re...
http://nbr.co.nz/inves...donald-resigns-from-board-immediately/
https://www.nbr.co.nz/hunters-corner/Hunter’s Corner
http://nbr.co.nz/hunte...right-to-step-down-from-rbnz/#comments19
http://nbr.co.nz/hunte.../orr-was-right-to-step-down-from-rbnz/Orr was right to step down fro...
http://nbr.co.nz/hunte.../orr-was-right-to-step-down-from-rbnz/
...

External Links (link to pages on other websites) - 6
URL Anchor Text
https://www.facebook.com/NBROnline/
https://twitter.com/TheNBR
https://www.linkedin.com/company/national-business-review
https://apps.apple.com/nz/app/nbr-nz/id1468998738
https://play.google.com/store/apps/details?id=nz.co.nbr
https://newmediasolution.co.nz/New Media Solution

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Images
Total Images Alt Present Alt Missing
131 6 125


125 images do not have Alt values.

Image URL - 131
URL ALT Text
https://d2xgqyuql1olth...net/assets/Uploads/2024-09/White-Te-Wiki-NBR-Logo-BOS.webp
https://d2xgqyuql1olth.../assets/Uploads/2024-09/Short-Te-Wiki-NBR-Mast-head-2.webp
https://d2xgqyuql1olth...cloudfront.net/_resources/themes/nbr/img/icons/ASX-NZX.gif
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......


search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
CSS
Style Block In Same Page Links to External Style Files Total
1 7 8


Too many (7) external style sheet files , it will slow down the downloading.

Links To External Stylesheet Files - 7
Stylesheet URL rel type
https://cdn.jsdelivr.n...usel.min.css,npm/daterangepicker@3.1.0/daterangepicker.cssstylesheettext/css
https://d2xgqyuql1olth...net/_resources/themes/nbr/css/audioplayer.css?m=1740976698stylesheettext/css
https://d2xgqyuql1olth...et/_resources/themes/nbr/css/notify.style.css?m=1740976698stylesheettext/css
https://d2xgqyuql1olth...front.net/_resources/themes/nbr/css/style.css?m=1740976698stylesheettext/css
https://d2xgqyuql1olth...t.net/_resources/themes/nbr/css/nzx.css?v=1.2&m=1740976698stylesheettext/css
https://use.typekit.net/top8lip.cssstylesheet
https://fonts.googleapis.com/icon?family=Material+Icons&display=swapstylesheet

Script
Scripts Block In Same Page Links to External Script Files Total
10 8 18


Too many (8) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 8
Script URL Type
https://quoteapi.com/lib/1.15.18/quoteapi.js
https://cdn.jsdelivr.n...el.min.js,npm/daterangepicker@3.1.0/daterangepicker.min.jsapplication/javascript
https://d2xgqyuql1olth...t.net/_resources/themes/nbr/js/audioplayer.js?m=1740976698application/javascript
https://d2xgqyuql1olth...dfront.net/_resources/themes/nbr/js/notify.js?m=1740976698application/javascript
https://d2xgqyuql1olth...sources/themes/nbr/marketplace/js/sortable.js?m=1740976698application/javascript
https://player.vimeo.com/api/player.jsapplication/javascript
https://d2xgqyuql1olth...dfront.net/_resources/themes/nbr/js/script.js?m=1740976698application/javascript
https://d2xgqyuql1olth...ont.net/_resources/themes/nbr/js/nzx.js?v=1.1&m=1740976698application/javascript

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page
http://nbr.co.nz/nz-aviation-news/Aviation News


Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing
Yes

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
6 Excellent! the website has a high page rank (6/10).

6
0 - 1 2 - 3 4 - 10
Poor Good Excellent
Social Engagement
Your site has a fair social media engagement, which can be improved though.

  Facebook Likes 71
  Facebook Shares 93
  Facebook Comments 44
  Tweets 0
  LinkedIn 35

Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Pagehttps://www.facebook.com/NBROnline/
Twitter Accounthttps://twitter.com/TheNBR
Google+ PageNot Found


Trustworthiness
88

Excellent! the website has a good Trustworthiness Score (88/100).

88
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
88 Excellent! the website has a good Child Safe Score (88/100).

88
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Safe Browsing
Safe! the site nbr.co.nz is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
410,468th most visited website in the world.
1,230th most visited website in New Zealand  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You domain nbr.co.nz is the only one hosted on the server (ip : 3.105.135.75).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : 3.105.135.75) is located at United States  
the most site visitors come from New Zealand  

your server is located in different place from where most of your site visitors come from.
HTTP Compression
No

your website server does not support HTTP Compression.

Caching
No

your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
28 years, 126 days old ( 1st registered on : 1996-11-03 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Info
nbr.co.nz ( 9 characters )

Domain Registrar : New Zealand Domain Name Registry Limited

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
1996-11-03 2025-02-13 unknown
28 years, 126 days old 0 years, 24 days ago unknown from today
28 years, 126 days old


Domain Name Servers used by nbr.co.nz
DNS Name IP Address
ns-1730.awsdns-24.co.uk205.251.198.194
ns-315.awsdns-39.com205.251.193.59
ns-662.awsdns-18.net205.251.194.150
ns-1308.awsdns-35.org205.251.197.28


Domain is going to expire in less than a year time (unknown from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.

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