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Related Category
Most related categories of this website.
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Title
Harvard Business Review - Ideas and Advice for Leaders
Words count: 8 Unique Words: 8 Length: 54 characters
[ To optimize the page title, Use this SEO Title Optimizer ]
Excellent! the title contains 1-12 words, and within 10-70 characters!
The title will be displayed in search engine results in the form of a direct link to the site.
Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title. |
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Description
Find new ideas and classic advice on strategy, innovation and leadership, for global leaders from the world's best business and management experts.
Words count: 22 Length: 147 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]
Excellent! Your meta description contains between 70 and 160 characters.
Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.
Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description. |
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Google SERP Preview
[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]
This is how your site looks like in Google Search Result Page.
an optimized SERP snippet will have a higher click through rate.
Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content. |
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Keywords
Words count: 0 Length: 0 characters keyword phrases count : 0
Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]
Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page
Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list. |
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Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.
abundant accountmy advice big breaks build business company content customer feedsordersaccount genius guide harvard hbr ideadata ideas job ldquo lead leaders librarytopic life mdash publishing rdquo relationships retailers review rsquo serieshbr settingsemail sign strategic strategy successful taylor trust visualscase work
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Top 20 Keywords
Total Terms Count: 678
Excellent! No terms has a density of more than 3%, all are optimized to be within 1% - 3%.
Top 20 terms occurance and density
| Keyword | In Domain | In Title | In Description | In Heading |
In Body |
Density |
|---|
| business |
|
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|
|
13 |
1.92% |
| rsquo |
|
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|
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12 |
1.77% |
| mdash |
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7 |
1.03% |
| harvard |
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6 |
0.88% |
| review |
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6 |
0.88% |
| advice |
|
|
|
|
6 |
0.88% |
| leaders |
|
|
|
|
6 |
0.88% |
| big |
|
|
|
|
5 |
0.74% |
| ideas |
|
|
|
|
4 |
0.59% |
| sign |
|
|
|
|
4 |
0.59% |
| lead |
|
|
|
|
4 |
0.59% |
| trust |
|
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4 |
0.59% |
| guide |
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|
4 |
0.59% |
| serieshbr |
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4 |
0.59% |
| company |
|
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|
|
4 |
0.59% |
| build |
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4 |
0.59% |
| publishing |
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4 |
0.59% |
| strategy |
|
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3 |
0.44% |
| ideadata |
|
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|
|
3 |
0.44% |
| visualscase |
|
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3 |
0.44% |
keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.
Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized. |
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Highlight
| <H1> | <H2> | <H3> | <H4> | <H5> | <H6> | <B> | <U> | <I> | <EM> | <STRONG> | Total |
|---|
| 2 | 18 | 53 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 74 |
Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)
|
<H1> (2) | Research: How Retailers Respond When Brands Start Selling Direct
The Latest
| <H2> (18) | Explore HBR
Popular Topics
For Subscribers
My Account
The Strategic Genius of Taylor Swift
When Your Job Breaks Your Heart
What It Takes to Fix a “Mean” Workplace
In a Slump at Work? Here’s How to Motivate Yourself.
How One Company Used AI to Broaden Its Customer Base
Strategy in an Era of Abundant Expertise
Building Trust in AI
Assessing the U.S. Economy
The Magazine
Popular
Newsletters
HBR Subscriber Exclusives
Podcasts
Partner Center
| <H3> (53) | What Leaders Need to Know About Auditing AI
How to Lead a Successful Turnaround
How to Prepare For—and Lead Through—a Crisis
Cover Letters Still Matter—Even If They’re Not Required
4 Styles of Coaching—and When to Use Them
When You Oversell Your Abilities and It Backfires
How Capital Efficiency Drives Total Shareholder Return
How to Build Career Resilience in Uncertain Times
AI Requires a Strategy Transformation
Employees Won’t Trust AI If They Don’t Trust Their Leaders
AI’s Trust Problem
If You Want Your Team to Use Gen AI, Focus on Trust
The Economic Data You Need to Make Decisions Through Volatility
Navigating the Economy Amid Deliberate Policy Uncertainty
Research: What Explains the “Vibecession”?
Strategy in an Era of Abundant Expertise
The Strategic Genius of Taylor Swift
What Sets Inspirational Leaders Apart
The CEO of e.l.f. Beauty on Maintaining a Startup Culture While Scaling
How to Create Products That Grow with Their Users
Research: When Prototypes Don’t Yield Useful Insights
As Power Shifts Back to Employers, They Need to Avoid 3 Pitfalls
Research: When Boredom Drives Turnover on Your Team
Research: To Retain Employees, Promote Them Before the Job Market Heats Up
Three Scenarios for Transforming the Finance Function
Why Marketers Are Spending Less on Social Media
Research: For Influencers, Showing Your Inner Circle Can Boost Engagement
How Retailers Became Ad Platforms
How Is Your Team Spending the Time Saved by Gen AI?
7 Questions to Decode Your Manager’s Priorities
How to Give Yourself More Space to Think
How to Get Better at Delegating
Leaders Shouldn’t Try to Do It All
A Workaholic’s Guide to Reclaiming Your Life
A Guide to Taking Better Breaks at Work
Parents Are Minimizing Work Relationships to Make Time for Childcare
Let’s End Toxic Productivity
3 Types of Silos That Stifle Collaboration—and How to Dismantle Them
Strategy in an Era of Abundant Expertise
Connect Your Learning Programs to Your Company’s Strategy
When You Can Tell Someone Isn't Listening to You
How to Build Your Own AI Assistant
When Your Job Breaks Your Heart
5 Techniques to Build a More Powerful Speaking Voice
Weekly Hotlist
Women at Work
Early Career
Tesla and Elon Musk
Are You a Collaborative Leader?
Building Your Company's Vision
How to Lead a Successful Turnaround
How to Prepare For—and Lead Through—a Crisis
The Keys to Great Conversation
| | <STRONG> (1) | The Daily Alert
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HTML headings and emphasis tags are the most basic forms to indicate important content.
Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page |
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Reading Level
0
The page text content is a bit too difficult to be read and understood!
Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.
Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70. |
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Language
en Excellent! the website declared its language in use.
the detected language is : en
Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered. |
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Page Encoding
utf-8 Excellent! the website declared its character encoding.
Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters. |
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Favicon
 Excellent! the website has a shortcut favicon image.
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RSS
the website does not have a RSS Feed.
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Robots.txt
Robots.txt is not presented for the site.
Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.
Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl. |
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XML Sitemap
XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]
Sitemap helps search engine crawler to identify your website pages.
Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel). |
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Loading Time
0.90 seconds - 406.93 Kb/s
Excellent! the site is pretty fast and it takes less than 1 second to load.
Estimated loading time for different internet connections
Modem
(56Kbits/s) |
Mobile/HSDPAM
(7.2Mbits/s) |
ADSL
(8Mbits/s) |
Cable
(30Mbits/s) |
Optical Fibre
(100Mbits/s) |
|---|
| 52.32 s |
0.41 s |
0.37 s |
0.10 s |
29.30 ms |
Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.
Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server. |
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Total Size
366 Kb (366,237 bytes)
The page is a bit too large, it may be slow and take long time to load.
Page size affects the speed of your website.
Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading |
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Text To Code Ratio
| Total Size |
Text Size |
HTML Code Size |
Text/HTML Code Ratio |
|---|
| 366 Kb (366,237 bytes) |
7 Kb (6,723 bytes) |
360 Kb (359,514 bytes) |
1.87 % |
The Text/HTML Code Ratio is a bit too low, you may not have enough content to rank well!
the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.
Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density. |
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Flash
Excellent! No flash component is detected on this page.
Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.
Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website. |
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Frame
Excellent! No frame is detected on this page.
Framesets and individual frames could cause problem for search engine to crawl your pages
Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice. |
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Inline CSS
2 Inline CSS components are detected on this page.
It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.
Tips:
1. move inline css rules to external css file.
2. separate style from html. |
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Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)
nested tables could slow down page rendering and lead to bad user experience.
Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>. |
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Plain Text Email
Excellent! No Plain Text Email is detected on this page.
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Redirect Count
1 redirection was detected for loading this page.
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Using HTTPS
Excellent! HTTPS is used for your page.
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WWW Resolve
Excellent! the websites http://www.hbr.org and http://hbr.org are resolved to the same url :https://hbr.org/
Search Engines treat URLs with or without "www" as two different records.
Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com). |
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IP Canonicalization
Excellent! IP address of the site http://18.161.6.81 is forwarded to its domain name site https://hbr.org/.
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URL Rewrite
Non SEO Friendly URLs
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http://hbr.org/2025/...ild-career-resilience-in-uncertain-times?ab=HP-latest-text-8 | | http://hbr.org/2025/...ild-career-resilience-in-uncertain-times?ab=HP-latest-text-8 | | http://hbr.org/2025/...ategy-in-an-era-of-abundant-expertise?ab=HP-magazine-image-1 | | http://hbr.org/2025/...rategy-in-an-era-of-abundant-expertise?ab=HP-magazine-text-1 | | http://hbr.org/2025/...rategy-in-an-era-of-abundant-expertise?ab=HP-magazine-text-1 | | http://hbr.org/2025/...3/the-strategic-genius-of-taylor-swift?ab=HP-magazine-text-2 | | http://hbr.org/2025/...3/the-strategic-genius-of-taylor-swift?ab=HP-magazine-text-2 | | http://hbr.org/2025/.../what-sets-inspirational-leaders-apart?ab=HP-magazine-text-3 | | http://hbr.org/2025/.../what-sets-inspirational-leaders-apart?ab=HP-magazine-text-3 | | http://hbr.org/topic/subject/product-development?ab=HP-topics-text-1 | | http://hbr.org/2025/...taining-a-startup-culture-while-scaling?ab=HP-topics-image-2 | | http://hbr.org/2025/...ntaining-a-startup-culture-while-scaling?ab=HP-topics-text-2 | | http://hbr.org/2024/...eate-products-that-grow-with-their-users?ab=HP-topics-text-3 | | http://hbr.org/2024/...en-prototypes-dont-yield-useful-insights?ab=HP-topics-text-4 | | http://hbr.org/topic/subject/employee-retention?ab=HP-topics-text-5 | | http://hbr.org/2025/...employers-they-need-to-avoid-3-pitfalls?ab=HP-topics-image-6 | | http://hbr.org/2025/...-employers-they-need-to-avoid-3-pitfalls?ab=HP-topics-text-6 | | http://hbr.org/2025/...hen-boredom-drives-turnover-on-your-team?ab=HP-topics-text-7 | | http://hbr.org/2025/...mote-them-before-the-job-market-heats-up?ab=HP-topics-text-8 | | http://hbr.org/spons...sforming-the-finance-function?ab=HP-topics-sponsored-image-9 | | http://hbr.org/spons...nsforming-the-finance-function?ab=HP-topics-sponsored-text-9 | | http://hbr.org/topic/subject/advertising?ab=HP-topics-text-10 | | http://hbr.org/2024/...ters-are-spending-less-on-social-media?ab=HP-topics-image-11 | | http://hbr.org/2024/...eters-are-spending-less-on-social-media?ab=HP-topics-text-11 | | http://hbr.org/2024/...-your-inner-circle-can-boost-engagement?ab=HP-topics-text-12 | | http://hbr.org/2024/06/how-retailers-became-ad-platforms?ab=HP-topics-text-13 | | http://hbr.org/topic/subject/time-management?ab=HP-topics-text-14 | | http://hbr.org/2025/...team-spending-the-time-saved-by-gen-ai?ab=HP-topics-image-15 | | http://hbr.org/2025/...-team-spending-the-time-saved-by-gen-ai?ab=HP-topics-text-15 | | http://hbr.org/2025/...ions-to-decode-your-managers-priorities?ab=HP-topics-text-16 | | http://hbr.org/2025/...ow-to-give-yourself-more-space-to-think?ab=HP-topics-text-17 | | http://hbr.org/topic/subject/delegating?ab=HP-topics-text-18 | | http://hbr.org/2025/03/how-to-get-better-at-delegating?ab=HP-topics-image-19 | | http://hbr.org/2025/03/how-to-get-better-at-delegating?ab=HP-topics-text-19 | | http://hbr.org/2025/01/leaders-shouldnt-try-to-do-it-all?ab=HP-topics-text-20 | | http://hbr.org/2024/...rkaholics-guide-to-reclaiming-your-life?ab=HP-topics-text-21 | | http://hbr.org/topic/subject/work-life-balance?ab=HP-topics-text-22 | | http://hbr.org/2025/...-guide-to-taking-better-breaks-at-work?ab=HP-topics-image-23 | | http://hbr.org/2025/...a-guide-to-taking-better-breaks-at-work?ab=HP-topics-text-23 | | http://hbr.org/2025/...elationships-to-make-time-for-childcare?ab=HP-topics-text-24 | | http://hbr.org/2024/11/lets-end-toxic-productivity?ab=HP-topics-text-25 | | http://hbr.org/topic/subject/organizational-change?ab=HP-topics-text-26 | | http://hbr.org/2025/...ollaboration-and-how-to-dismantle-them?ab=HP-topics-image-27 | | http://hbr.org/2025/...collaboration-and-how-to-dismantle-them?ab=HP-topics-text-27 | | http://hbr.org/2025/...trategy-in-an-era-of-abundant-expertise?ab=HP-topics-text-28 | | http://hbr.org/2025/...ning-programs-to-your-companys-strategy?ab=HP-topics-text-29 | | http://hbr.org/2025/...ll-someone-isnt-listening-to-you?ab=HP-bottom-popular-text-1 | | http://hbr.org/2025/...w-to-build-your-own-ai-assistant?ab=HP-bottom-popular-text-2 | | http://hbr.org/2025/.../when-your-job-breaks-your-heart?ab=HP-bottom-popular-text-3 | | http://hbr.org/2025/...d-a-more-powerful-speaking-voice?ab=HP-bottom-popular-text-4 | | http://hbr.org/newsletters?ab=HP-bottom-newsletter-more | | http://hbr.org/email...etters?movetile_weeklyhotlist&ab=HP-bottom-newsletter-tout-1 | | http://hbr.org/email...sletters?movetile_womenatwork&ab=HP-bottom-newsletter-tout-2 | | http://hbr.org/email...ers?movetile_hbpearlycareernl&ab=HP-bottom-newsletter-tout-3 | | http://hbr.org/case-...tions/#tesla-and-elon-musk?ab=HP-bottom-sub-exclusive-text-1 | | http://hbr.org/case-...ions/#tesla-and-elon-musk?ab=HP-bottom-sub-exclusive-image-1 | | http://hbr.org/2011/...you-a-collaborative-leader?ab=HP-bottom-sub-exclusive-text-2 | | http://hbr.org/2011/...ou-a-collaborative-leader?ab=HP-bottom-sub-exclusive-image-2 | | http://hbr.org/1996/...lding-your-companys-vision?ab=HP-bottom-sub-exclusive-text-3 | | http://hbr.org/1996/...ding-your-companys-vision?ab=HP-bottom-sub-exclusive-image-3 | | http://hbr.org/podcasts?ab=HP-bottom-podcast-more | | http://hbr.org/podca...-to-lead-a-successful-turnaround?ab=HP-bottom-podcast-text-1 | | http://hbr.org/podca...re-for-and-lead-through-a-crisis?ab=HP-bottom-podcast-text-2 | | http://hbr.org/podca...3/the-keys-to-great-conversation?ab=HP-bottom-podcast-text-3 | | http://hbr.org/subscriptions?ab=footer-subtout&tpcc=houseads.site.footer-subtout |
You may use url rewrite techniques to make these 98 urls to be SEO friendly.
clean, short and relevant URLs are favoured by users and search engines
Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly. |
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Underscore In URL
URLs with underscore
| https://hbr.org/emai...ut-non-logged-text-1&movetile_dailyalert | | http://hbr.org/email...lyhotlist&ab=HP-bottom-newsletter-tout-1 | | http://hbr.org/email...menatwork&ab=HP-bottom-newsletter-tout-2 | | http://hbr.org/email...ycareernl&ab=HP-bottom-newsletter-tout-3 |
You have 4 Urls with underscore.
Search Engines treat hyphen as word separator, they do not treat underscore as word separator.
Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking. |
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Links
Internal Links
(link to pages within this domain) |
External Links
(link to pages on other websites) |
Total |
|---|
| 228 |
15 |
243 |
Too many links (243), it may be considered as spam!
Internal Links (link to pages within this domain) - 228
| URL |
Anchor Text |
|---|
| http://hbr.org/#main-content | Skip to content | | http://hbr.org/ | Harvard Business Review LogoHa... | | http://hbr.org/subsc...ubtout&tpcc=houseads.site.topbar-subtout | Subscribe | | http://hbr.org/the-latest | Latest | | http://hbr.org/magazine | Magazine | | http://hbr.org/topics | Topics | | http://hbr.org/podcasts | Podcasts | | http://hbr.org/store | Store | | http://hbr.org/big-ideas | The Big Idea | | http://hbr.org/data-visuals | Data & Visuals | | http://hbr.org/case-selections | Case Selections | | http://hbr.org/subsc...btout&tpcc=houseads.site.leftnav-subtout | Subscribe | | http://hbr.org/the-latest | Latest | | http://hbr.org/podcasts | Podcasts | | http://hbr.org/magazine | The Magazine | | http://hbr.org/store | Store | | http://hbr.org/webinars | Webinars | | http://hbr.org/email-newsletters | Newsletters | | http://hbr.org/topics | All Topics | | http://hbr.org/big-ideas | The Big Idea | | http://hbr.org/data-visuals | Data & Visuals | | http://hbr.org/case-selections | Case Selections | | http://hbr.org/my-library | My Library | | http://hbr.org/my-library/settings | Account Settings | | http://hbr.org/the-latest | Latest | | http://hbr.org/magazine | The Magazine | | http://hbr.org/podcasts | Podcasts | | http://hbr.org/store | Store | | http://hbr.org/webinars | Webinars | | http://hbr.org/email-newsletters | Newsletters | | http://hbr.org/topic/managing-yourself | Managing Yourself | | http://hbr.org/topic/leadership | Leadership | | http://hbr.org/topic/strategy | Strategy | | http://hbr.org/topic/managing-people | Managing Teams | | http://hbr.org/topic/gender | Gender | | http://hbr.org/topic/innovation | Innovation | | http://hbr.org/topic/work-life-balance | Work-life Balance | | http://hbr.org/topics | All Topics | | http://hbr.org/big-ideas | The Big Idea | | http://hbr.org/data-visuals | Data & Visuals | | http://hbr.org/case-selections | Case Selections | | http://hbr.org/subsc...btout&tpcc=houseads.site.leftnav-subtout | Subscribe | | http://hbr.org/my-library | My Library | | http://hbr.org/my-library/topics | Topic Feeds | | http://hbr.org/my-library/orders | Orders | | http://hbr.org/my-library/settings | Account Settings | | http://hbr.org/my-library/preferences | Email Preferences | | http://hbr.org/2025/...art-selling-direct?ab=HP-hero-featured-1 | Sales and MarketingResearch: H... | | http://hbr.org/topic...ales-and-marketing?ab=HP-hero-featured-1 | Sales and Marketing | | http://hbr.org/2025/...ius-of-taylor-swift?ab=HP-hero-for-you-1 | The Strategic Genius of Taylor... | | http://hbr.org/2025/...b-breaks-your-heart?ab=HP-hero-for-you-2 | When Your Job Breaks Your Hear... | | http://hbr.org/2025/...fix-a-mean-workplace?ab=HP-hero-latest-1 | What It Takes to Fix a “Mean” ... | | http://hbr.org/2025/...to-motivate-yourself?ab=HP-hero-latest-2 | In a Slump at Work? Here’s How... | | http://hbr.org/2025/...en-its-customer-base?ab=HP-hero-latest-3 | How One Company Used AI to Bro... | | https://hbr.org/emai...ut-non-logged-text-1&movetile_dailyalert | Sign Up | | http://hbr.org/2025/...w-about-auditing-ai?ab=HP-latest-image-1 | | | http://hbr.org/2025/...ow-about-auditing-ai?ab=HP-latest-text-1 | What Leaders Need to Know Abou... | | http://hbr.org/2025/...ow-about-auditing-ai?ab=HP-latest-text-1 | Luca Belli | | http://hbr.org/podca...ccessful-turnaround?ab=HP-latest-image-2 | | | http://hbr.org/podca...uccessful-turnaround?ab=HP-latest-text-2 | Audio | | http://hbr.org/podca...uccessful-turnaround?ab=HP-latest-text-2 | How to Lead a Successful Turna... | | http://hbr.org/podca...ad-through-a-crisis?ab=HP-latest-image-3 | | | http://hbr.org/podca...ead-through-a-crisis?ab=HP-latest-text-3 | Audio | | http://hbr.org/podca...ead-through-a-crisis?ab=HP-latest-text-3 | How to Prepare For—and Lead Th... | | http://hbr.org/2025/...theyre-not-required?ab=HP-latest-image-4 | | | http://hbr.org/2025/...-theyre-not-required?ab=HP-latest-text-4 | Cover Letters Still Matter—Eve... | | http://hbr.org/2025/...-theyre-not-required?ab=HP-latest-text-4 | Joel Schwartzberg | | http://hbr.org/2025/...nd-when-to-use-them?ab=HP-latest-image-5 | | | http://hbr.org/2025/...and-when-to-use-them?ab=HP-latest-text-5 | 4 Styles of Coaching—and When ... | | http://hbr.org/2025/...and-when-to-use-them?ab=HP-latest-text-5 | Ruchira Chaudhary | | http://hbr.org/2025/...es-and-it-backfires?ab=HP-latest-image-6 | | | http://hbr.org/2025/...ies-and-it-backfires?ab=HP-latest-text-6 | When You Oversell Your Abiliti... | | http://hbr.org/2025/...ies-and-it-backfires?ab=HP-latest-text-6 | Ron Carucci and Tomas Chamorro... | | http://hbr.org/spons...er-return?ab=HP-latest-sponsored-image-7 | | | http://hbr.org/spons...der-return?ab=HP-latest-sponsored-text-7 | Sponsor Content | | http://hbr.org/spons...der-return?ab=HP-latest-sponsored-text-7 | How Capital Efficiency Drives ... | | http://hbr.org/2025/...-in-uncertain-times?ab=HP-latest-image-8 | | | http://hbr.org/2025/...e-in-uncertain-times?ab=HP-latest-text-8 | How to Build Career Resilience... | | http://hbr.org/2025/...e-in-uncertain-times?ab=HP-latest-text-8 | Daisy Auger-Domínguez | | https://hbr.org/2025...strategy-in-an-era-of-abundant-expertise | Read More | | http://hbr.org/2025/...rust-ai-if-they-dont-trust-their-leaders | | | http://hbr.org/2025/...rust-ai-if-they-dont-trust-their-leaders | Employees Won’t Trust AI If Th... | | http://hbr.org/2024/05/ais-trust-problem | AI’s Trust Problem | | http://hbr.org/2025/...t-your-team-to-use-gen-ai-focus-on-trust | If You Want Your Team to Use G... | | https://hbr.org/topic/subject/ai-and-machine-learning | Read More | | http://hbr.org/2025/...eed-to-make-decisions-through-volatility | | | http://hbr.org/2025/...eed-to-make-decisions-through-volatility | The Economic Data You Need to ... | | http://hbr.org/2025/...onomy-amid-deliberate-policy-uncertainty | Navigating the Economy Amid De... | | http://hbr.org/2025/...1/research-what-explains-the-vibecession | Research: What Explains the “V... | | https://hbr.org/topic/subject/economic-cycles-and-trends | Read More | | http://hbr.org/archive-toc/BR2502 | Current Issue | | http://hbr.org/magazine | The Archives | | http://hbr.org/2025/...bundant-expertise?ab=HP-magazine-image-1 | | | http://hbr.org/2025/...abundant-expertise?ab=HP-magazine-text-1 | Strategy in an Era of Abundant... | | http://hbr.org/2025/...abundant-expertise?ab=HP-magazine-text-1 | Bobby Yerramilli-Rao, John Cor... | | http://hbr.org/2025/...us-of-taylor-swift?ab=HP-magazine-text-2 | The Strategic Genius of Taylor... | | http://hbr.org/2025/...us-of-taylor-swift?ab=HP-magazine-text-2 | Kevin Evers | | http://hbr.org/2025/...onal-leaders-apart?ab=HP-magazine-text-3 | What Sets Inspirational Leader... | | http://hbr.org/2025/...onal-leaders-apart?ab=HP-magazine-text-3 | Adam D. Galinsky | | http://hbr.org/topic.../product-development?ab=HP-topics-text-1 | Product Development | | ... | |
External Links (link to pages on other websites) - 15
| URL |
Anchor Text |
|---|
| https://www.harvardb...ssibility-at-harvard-business-publishing | Accessibility | | https://www.harvardb...-publishing-digital-accessibility-policy | Digital Accessibility | | https://hbphelp.zendesk.com/hc/en-us | Help Center | | https://www.harvardb...ssibility-at-harvard-business-publishing | Accessibility | | https://www.harvardb...-publishing-digital-accessibility-policy | Digital Accessibility | | https://hbphelp.zendesk.com/hc/en-us | Help Center | | https://www.facebook.com/HBR | Facebook | | http://twitter.com/HarvardBiz | X Corp. | | https://www.linkedin...rd-business-review?trk=biz-companies-cym | LinkedIn | | https://www.instagram.com/harvard_business_review/?hl=en | Instagram | | http://feeds.harvardbusiness.org/harvardbusiness/ | Your Newsreader | | http://trademark.harvard.edu/pages/trademark-notice | Trademark Policy | | https://hbsp.harvard.edu/ | Higher Education | | https://www.harvardbusiness.org/ | Corporate Learning | | http://www.hbs.edu/ | Harvard Business School |
reasonable number of links (below 100) per page will give a better user experience.
Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page. |
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Images
| Total Images |
Alt Present |
Alt Missing |
|---|
| 5 |
5 |
0 |
Excellent! all images are associated with an ALT value.
Image URL - 5
| URL |
ALT Text |
|---|
| http://hbr.org/resou...mages/article_assets/2025/03/Mar25_28_2157054983-383x215.jpg | Research: How Retailers Respon... | | http://hbr.org/resou...mages/article_assets/2025/01/R2502H_TAYLOR_SWIFT-383x215.jpg | Magazine Article | | http://hbr.org/resou...mages/article_assets/2025/02/Feb25_14_1645803445-383x215.jpg | Digital Article | | http://hbr.org/resources/images/article_assets/2024/11/R2502W_PIETRACCI.jpg | Strategy in an Era of Abundant... | | http://hbr.org/resources/images/newsletters/early-careerTRNSPT_600.png | Early Career |
search engines cannot `see` images, proper Alt content will help them to better understand and index images.
Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image. |
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CSS
| Style Block In Same Page |
Links to External Style Files |
Total |
|---|
| 0 |
2 |
2 |
Excellent! all stylesheets are kept in separate files.
Links To External Stylesheet Files - 2
| Stylesheet URL |
rel |
type |
|---|
| http://hbr.org/_next/static/css/1991195bf3e6f635.css | stylesheet | | | http://hbr.org/_next/static/css/1ffe10f26ea12263.css | stylesheet | |
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Script
| Scripts Block In Same Page |
Links to External Script Files |
Total |
|---|
| 16 |
12 |
28 |
Too many (12) external scripts files , it will slow down the downlaoding.
Links To External Script Files - 12
| Script URL |
Type |
|---|
| | | | | http://hbr.org/_next/static/chunks/polyfills-c67a75d1b6f99dc8.js | | | http://hbr.org/_next/static/chunks/webpack-ef436b55aff7c8fc.js | | | http://hbr.org/_next/static/chunks/framework-da48b539eb7829d3.js | | | http://hbr.org/_next/static/chunks/main-9629d6934207ab09.js | | | http://hbr.org/_next/static/chunks/pages/_app-4d735ff096436671.js | | | http://hbr.org/_next/static/chunks/29107295-6b3f9e4dfb41ae79.js | | | http://hbr.org/_next/static/chunks/560-70ee3a93d35a911f.js | | | http://hbr.org/_next/static/chunks/pages/index-10e451f2e65530cf.js | | | http://hbr.org/_next/static/P6EwmNsiQapk8HmElpQoH/_buildManifest.js | | | http://hbr.org/_next/static/P6EwmNsiQapk8HmElpQoH/_ssgManifest.js | |
put scripts together and link them from an external files rather then put them in the same file as the main page.
Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading. |
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Blog Or News Release
Link to Blog / News Release Page
| http://hbr.org/email-newsletters | Newsletters |
Excellent! we have found blog linked to your site.
Having a blog is a great way to provide fresh content and retain users, search engines favour it too.
Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines. |
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DMOZ Listing
Yes
Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project
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Google Analytics
Analytics Service is not implemented for the site.
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Google Page Rank
7 Excellent! the website has a high page rank (7/10).
|
7
|
| 0 - 1 |
2 - 3 |
4 - 10 |
|---|
| Poor |
Good |
Excellent |
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Links From Root Domains
322
Excellent! You do have a lot of root domains (322) linked to your site hbr.org.
|
322
|
| < 20 |
21 - 50 |
> 51 |
|---|
| Poor |
Good |
Excellent |
Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.
Tips:
1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value. |
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Social Engagement
Your site has an excellent social media engagement!
 Facebook Likes 3,176  Facebook Shares 5,564  Facebook Comments 723  Tweets 57,580  LinkedIn 2,525
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Social Media Integration
Excellent! your site is well integrated with social media networks.
| Facebook Page | https://www.facebook.com/HBR | | Twitter Account | http://twitter.com/HarvardBiz | | Google+ Page | Not Found |
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Trustworthiness
92
Excellent! the website has a good Trustworthiness Score (92/100).
|
92
|
| 0 - 19 |
20 - 39 |
40 - 59 |
60 - 79 |
80 - 100 |
|---|
| Very Poor |
Poor |
Unsatisfactory |
Good |
Excellent |
Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).
Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you. |
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Child Safe
91 Excellent! the website has a good Child Safe Score (91/100).
|
91
|
| 0 - 19 |
20 - 39 |
40 - 59 |
60 - 79 |
80 - 100 |
|---|
| Very Poor |
Poor |
Unsatisfactory |
Good |
Excellent |
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Safe Browsing
Safe! the site hbr.org is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]
Ensure that your site is malware free and does not cause harm to users` computers.
Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review. |
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Traffic Rank
3,611th most visited website in the world.
2,209th most visited website in United States 
your site has an excellent high traffic rank in the world. |
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Websites On Same Server
Excellent! You domain hbr.org is the only one hosted on the server (ip : 18.161.6.81).
Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.
Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines. |
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Server Location
your server (IP : 18.161.6.81) is located at United States
the most site visitors come from United States
Excellent! your server is located close to most of your site visitors. |
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HTTP Compression
No
your website server does not support HTTP Compression.
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Caching
No
your website server does not support Caching.
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Server Signature
Excellent! the website server signature is off.
A secure and safe server is not only good for your site visitors but also good for search engines.
Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off. |
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Domain Age
28 years, 325 days old ( 1st registered on : 1996-05-12 )
[ To check the detailed whois info, Use this Whois Lookup Tool ]
excellent, the domain age is old enough.
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Domain Expires
0 years, 244 days from today ( expires on : 2025-12-03 )
[ To check the detailed whois info, Use this Whois Lookup Tool ]
domain is expiring in less than a year.
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Domain Info
hbr.org ( 7 characters )
Domain Registrar : Public Interest Registry
[ To check the detailed whois info, Use this Whois Lookup Tool ]
| Domain Created On |
Last Modified On |
Expires On |
|---|
| 1996-05-12 |
1996-05-12 |
2025-12-03 |
| 28 years, 325 days old |
28 years, 325 days ago |
0 years, 244 days from today |
28 years, 325 days old
Domain Name Servers used by hbr.org
| DNS Name |
IP Address |
|---|
| ns-1175.awsdns-18.org | 205.251.196.151 | | ns-1877.awsdns-42.co.uk | 205.251.199.85 | | ns-469.awsdns-58.com | 205.251.193.213 | | ns-604.awsdns-11.net | 205.251.194.92 |
Domain is going to expire in less than a year time (0 years, 244 days from today), try to renew it for more than one year!
domain name choice and domain age are crucial for SEO.
Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business. |
