independent.co.uk

	Excellent Practice	30

	Improvement Could be Made	11

	Critical Issues to Attend	9

Dec 31, 2024 04:14 PM

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Title

The Independent | Latest news and features from US, UK and worldwide

Words count: 11 Unique Words: 10 Length: 68 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Repeat Terms in the Title tag
Term	Repeat Count
and	2

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.

Description

Latest news, comment and features from The Independent US

Words count: 9 Length: 57 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]

The description is too short!

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.

Google SERP Preview

The Independent | Latest news and features from US, UK ... www.independent.co.uk/
Latest news, comment and features from The Independent US

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.

Keywords

Words count: 0 Length: 0 characters keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.

Keywords Cloud

This keywords cloud gives your an idea of what are those important keywords appears in your website.

accuses aged air aung bieber blame carter christmas critics daughter donald eve family features independent jimmy justin killed kyi latest life logged lsquo maga mdash musk ndash plane police politicstrump refresh republicans return rsquo san set suu trump war year

Top 20 Keywords

Total Terms Count: 1,544

It is nice! the word density is quite ok.

Top 20 terms occurance and density
Keyword	In Body	Density
rsquo	80	5.18%
lsquo	40	2.59%
year	11	0.71%
carter	10	0.65%
trump	9	0.58%
jimmy	7	0.45%
independent	5	0.32%
latest	5	0.32%
eve	5	0.32%
musk	5	0.32%
refresh	4	0.26%
logged	4	0.26%
ndash	4	0.26%
mdash	4	0.26%
war	4	0.26%
police	4	0.26%
aged	4	0.26%
bieber	4	0.26%
accuses	4	0.26%
republicans	4	0.26%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.

Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.

Highlight

<H1>	<H2>	<H3>	<H4>	<H5>	<H6>	<B>	<U>	<I>	<EM>	<STRONG>	Total
11	115	2	0	0	0	0	0	0	0	0	128

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H1> (11)	Trump’s Transition More News Jimmy Carter, 1924-2024 Extra! Extra! Inside Politics Lifestyle Culture Latest videos Travel Tech Explore news for you
<H2> (115)	Dazzling New Year’s Eve fireworks come with a terrible environmental price Musk changes X handle to Kekius Maximus. What does it mean? Fox News melts down over Don Lemon profanely mocking MAGA supporters: Is my mom ‘stupid?!’ Man who used Biden photos for target practice amassed largest cache of explosives in FBI history, authorities say Woman accuses steakhouse of ignoring her ‘severe’ lemon allergy — sending her to ER in anaphylactic shock ‘Don’t die’: Who is Bryan Johnson, the millionaire biohacker behind Netflix’s new immortality documentary? Nikki Glaser postpones ‘really invasive’ plastic surgery to host the Golden Globes American family members killed after shooting while on vacation in Mexico Norovirus cases are growing in the US — here is what health officials say you can do to avoid it ‘I want justice for my daughter’: Family demands answers after daughter, 5, is hit and killed in crosswalk Is Justin Trudeau on his way out? Canada’s leader loses caucus support in latest blow A bromance for the ages: The timeline of Donald Trump and Elon Musk’s tumultuous relationship White House staffers describe mood as ‘depressing’ as Biden fights for legacy and pushes idea he could have beaten Trump Trump endorsed Mike Johnson for House speaker. His future is still anything but certain Marjorie Taylor Greene wants to go after top prosecutor for January 6 charges: ‘He should pay' Trump has ‘great meeting’ with DC mayor ahead of inauguration Democrats and Republicans are already looking to 2028 — here’s who’s in the running Billionaire Bill Ackman says he expects Trump to privatize the nation’s two largest government-owned lenders First polar vortex of 2025 will bring dangerously frosty temperatures for millions of Americans Lego display falls 12 feet injuring 10 people in botched NYE event at arcade Parents abused their adopted special needs children ‘worse than prisoners of war’ Horizon Air flight forced to return to airport after hitting eagle This tiny coastal California city is the DUI capital of the state Chris Pratt says he shut down ‘meaner’ Parks and Recreation jokes about co-star Suspect killed by police in shootout has now been linked by DNA to 1981 cold-case murder A Black inmate’s fatal beating at New York prison ignited outrage: Here’s what we know about the case Woman set on fire in NYC subway attack identified as 57-year-old New Jersey resident Microplastics in our organs could be tied to disease, Chinese researchers say Virginia zoo gets its own Moo Deng and launches poll to name baby pygmy hippo ‘Stop, stop, stop’: Air traffic control intervenes to avoid plane collision on LAX runway China says it has shared most Covid data of any country after WHO calls for further access US releases Guantanamo Bay prisoner held since day 1 2 minutes in the box! Thief allegedly stole high school team’s hockey sticks forcing them to postpone game The Magnificent 20: The greatest Westerns of all time Netflix is removing a large selection of titles, including underrated TV show Man who police believe was murdered by his daughter, 12, mourned as ‘beloved father’ Princess Diana’s brother Earl Spencer accused of ‘dumping wife of 13 years by text’ How Voyager 1 is still bringing us surprises from the very edge of our solar system Angelina Jolie and Brad Pitt reach divorce settlement after 8 years Legendary CNN broadcaster Aaron Brown dies aged 76 Taliban bans windows to stop women from being seen at home The A-Word: Watch the Independent TV documentary on abortion and America’s war on women Jimmy Carter’s funeral set for Jan. 9 as world leaders celebrate his humanitarian legacy CNN’s Scott Jennings trashes ‘terrible’ Jimmy Carter, accuses him of ‘dabbling in antisemitism’ Biden named the one thing Trump could learn from Jimmy Carter. It caused a meltdown on Fox How Jimmy Carter built houses for the poor until his final years Fox News pundit questions whether Jimmy Carter was actually ‘decent’ as he ‘essentially’ called Reagan ‘racist’ Jimmy Carter saw peace in the Middle East – then came his big failure His father was a white supremacist, but a black farmhand gave him faith and purpose The ‘Boy in the Box’ was identified. DNA may now unravel the mystery the others buried nearby Why Gisèle Pelicot should have been named Person of the Year Man, 33, threatened to release sarin gas during Joel Osteen's Christmas Eve service, cops say United Airlines staff say they got sick after eating airline’s Christmas meal South Korea plane crash latest: Jeju Air cuts flights to ‘repair trust’ as outrage grows over airport wall The ‘Gone Girl’ kidnapper faces new charges after police called crime a hoax Tiny snail not seen for more than a century saved from extinction Gal Gadot had emergency brain surgery for ‘massive’ blood clot Russian helicopter shot down in historic sea drone strike as Kyiv attacks oil depot Kilauea eruption intensifies as lava fountains reach 130 feet ‘Free Gaza’: Ford social media hacked with anti-Israel messages Jay-Z’s lawyer argues rape allegation is too old to pursue Lender sues Mike Lindell for refusing to pay back $1.5 million loan Doctor and founder of top burn unit accused of date raping and recording employees More than 70% of California’s dairy cow herds are infected with bird flu. Here’s what to know Canceled: The rise and fall of Aung San Suu Kyi Documentary Bettina Anderson tells critics ‘God is on her side’ amid Donald Trump Jr relationship drama Musk has been staying at $2,000-a-night Mar-a-Lago cottage — just hundreds of feet from Trump’s main house Trump Cabinet picks ordered to stay off social media Bannon: There’s no MAGA ‘civil war’ because Musk is ‘not tough enough’ Bannon: There’s no MAGA ‘civil war’ because Musk is ‘not tough enough’ New Hampshire Governor Sununu says Musk is too rich to be affected by conflicts of interest Appeals court upholds Trump verdict for sexual abuse and defamation Nearly half of Republicans back military detaining immigrants in camps Trump critics ready for his DC return and possible retribution Trump critics ready for his DC return and possible retribution Ex Trump aide admits to climate change to justify Greenland control Trump’s border czar wants ‘family’ detention centers for deportations MSNBC panel bursts out laughing at Republican’s suggestion for Speaker Musk says ‘hateful unrepentant racists’ must be removed from Republican Party as visa feud deepens Congresswoman, 68, retires to set better example for aging politicians Trump asks Supreme Court to block TikTok ban as he considers ‘political resolution’ Hailey Bieber subtly addresses rumors about Justin Bieber marriage Hailey Bieber subtly addresses rumors about Justin Bieber marriage What stores are open and closed on New Year’s Eve? America’s Got Talent and Queer Eye star clones dog Mr Piffles again Why years get faster as we get older – and how to slow them down Myleene Klass says UK has a ‘culture of blame’ surrounding miscarriage Myleene Klass says UK has a ‘culture of blame’ surrounding miscarriage A timeline of Angelina Jolie and Brad Pitt’s divorce The protein dishes that answer the question that every vegan is asked Johnnie Walker, legendary BBC Radio presenter, dies aged 79 Johnnie Walker, legendary BBC Radio presenter, dies aged 79 How to tune into Dick Clark’s New Year’s Rockin’ Eve live broadcast Johnnie Walker tributes pour in after BBC DJ dies aged 79 Paul Hollywood reveals Blake Lively texts him life updates Nickel Boys is an artistically daring masterpiece Nickel Boys is an artistically daring masterpiece The romantic weepie We Live in Time makes cancer remarkably cosy Nosferatu is the most profoundly frightening horror film in years Hollywood actor Tom Cruise honoured by US navy for his role in Top Gun Moment plane crashes into Hawaii building captured on dashcam ...
<H3> (2)	Thank you for registering Thank you for registering

HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page

Reading Level

0

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.

Language

en Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.

Page Encoding

utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.

Favicon

Excellent! the website has a shortcut favicon image.

RSS

https://www.independent.co.uk/us/rss Excellent! the website has a RSS (Really Simple Syndication) Feed for quick publishing.

Robots.txt

Robots.txt is not presented for the site.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.

XML Sitemap

XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).

Loading Time

0.72 seconds - 86.67 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Modem (56Kbits/s)	Mobile/HSDPAM (7.2Mbits/s)	ADSL (8Mbits/s)	Cable (30Mbits/s)	Optical Fibre (100Mbits/s)
8.92 s	0.07 s	0.06 s	0.02 s	4.99 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.

Total Size

62 Kb (62,405 bytes)

Excellent! the page size is just nice, that is within 30K-150K!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading

Text To Code Ratio

Total Size	Text Size	HTML Code Size	Text/HTML Code Ratio
62 Kb (62,405 bytes)	14 Kb (13,569 bytes)	49 Kb (48,836 bytes)	27.78 %

Excellent! the text to html code ratio is just nice, that is within 15%-70%!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.

Flash

Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.

Frame

Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.

Inline CSS

Excellent! No Inline CSS is detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.

Nested Table

Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.

Plain Text Email

Excellent! No Plain Text Email is detected on this page.

Redirect Count

3 redirections were detected for loading this page.

Using HTTPS

Excellent! HTTPS is used for your page.

WWW Resolve

Excellent! the websites https://www.independent.co.uk/us and http://independent.co.uk are resolved to the same url :https://www.independent.co.uk/us

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).

URL Rewrite

Non SEO Friendly URLs
http://independent.co.uk/login?regSourceMethod=login%20overlay
https://puzzles.independent.co...mpaign=navbar&utm_medium=nav&utm_source=navpuzzles
http://independent.co.uk/newsl...v&itm_audience=prospecting&itm_content=newsletters
http://independent.co.uk/regis...el=native&itm_campaign=footer&itm_content=register
http://independent.co.uk/newsl...r&itm_audience=prospecting&itm_content=newsletters
http://independent.co.uk/donat...footer&itm_audience=prospecting&itm_content=donate
http://independent.co.uk/subsc...g_page&itm_audience=prospecting&itm_content=footer

You may use url rewrite techniques to make these 7 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.

Underscore In URL

URLs with underscore
https://puzzles.independent.co...dium=nav&utm_source=navpuzzles
http://independent.co.uk/newsl...ecting&itm_content=newsletters
http://independent.co.uk/regis...gn=footer&itm_content=register
http://independent.co.uk/newsl...ecting&itm_content=newsletters
http://independent.co.uk/donat...prospecting&itm_content=donate
http://independent.co.uk/subsc...prospecting&itm_content=footer

You have 6 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.

Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.

Links

Internal Links (link to pages within this domain)	External Links (link to pages on other websites)	Total
442	13	455

Too many links (455), it may be considered as spam!

Internal Links (link to pages within this domain) - 442
URL	Anchor Text
http://independent.co.uk/#main-content	Jump to content
https://www.independent.co.uk/	UK Edition
https://www.independent.co.uk/asia	Asia Edition
http://independent.co.uk/newsletters	Sign up to our newsletters
http://independent.co.uk/login...egSourceMethod=login%20overlay	Log in / Register
http://independent.co.uk/	Independent
http://independent.co.uk/topic/us-election-2024	US election
http://independent.co.uk/us	News
http://independent.co.uk/us	News
http://independent.co.uk/news/world/americas	US
http://independent.co.uk/topic/us-election-2024	US election 2024
http://independent.co.uk/news/uk	UK
http://independent.co.uk/news/world/europe	Europe
http://independent.co.uk/news/world	World
http://independent.co.uk/news/world/americas/us-politics	US Politics
http://independent.co.uk/news/uk/politics	UK Politics
http://independent.co.uk/news/health	Health
http://independent.co.uk/news/business	Business
http://independent.co.uk/money	Money
http://independent.co.uk/news/science	Science
http://independent.co.uk/space	Space
http://independent.co.uk/tv/us-news	News Videos
http://independent.co.uk/sport	Sports
http://independent.co.uk/sport	Sports
http://independent.co.uk/sport/us-sport	US Sports
http://independent.co.uk/sport/football	Soccer
http://independent.co.uk/f1	Formula 1
http://independent.co.uk/sport/ufc	UFC
http://independent.co.uk/sport/rugby/rugby-union	Rugby Union
http://independent.co.uk/sport/cricket	Cricket
http://independent.co.uk/sport/tennis	Tennis
http://independent.co.uk/sport/boxing	Boxing
http://independent.co.uk/sport/cycling	Cycling
http://independent.co.uk/sport/golf	Golf
http://independent.co.uk/tv/sport	Sports Videos
http://independent.co.uk/us/voices	Voices
http://independent.co.uk/us/voices	Voices
http://independent.co.uk/voices/editorials	Editorials
http://independent.co.uk/voices/letters	Letters
http://independent.co.uk/arts-entertainment	Culture
http://independent.co.uk/arts-entertainment	Culture
http://independent.co.uk/arts-entertainment/films	Movies
http://independent.co.uk/arts-entertainment/tv	TV & Radio
http://independent.co.uk/arts-entertainment/music	Music
http://independent.co.uk/games	Games
http://independent.co.uk/arts-entertainment/books	Books
http://independent.co.uk/arts-entertainment/art	Art
http://independent.co.uk/arts-entertainment/photography	Photography
http://independent.co.uk/arts-entertainment/theatre-dance	Theatre & Dance
http://independent.co.uk/tv/culture	Culture Videos
http://independent.co.uk/life-style	Lifestyle
http://independent.co.uk/life-style	Lifestyle
http://independent.co.uk/tech	Tech
http://independent.co.uk/life-style/food-and-drink	Food & Drink
http://independent.co.uk/life-style/fashion	Fashion
http://independent.co.uk/life-style/love-sex	Love & Sex
http://independent.co.uk/life-style/women	Women
http://independent.co.uk/life-style/health-and-families	Health & Families
http://independent.co.uk/life-style/royal-family	Royal Family
http://independent.co.uk/life-style/motoring	Motoring
http://independent.co.uk/life-...yle/motoring/electric-vehicles	Electric Vehicles
http://independent.co.uk/tv/lifestyle	Lifestyle Videos
http://independent.co.uk/us/travel	Travel
http://independent.co.uk/us/travel	Travel
http://independent.co.uk/travel/news-and-advice	News & Advice
http://independent.co.uk/author/simon-calder	Simon Calder
http://independent.co.uk/travel/north-america/usa	USA
http://independent.co.uk/travel/uk	UK
http://independent.co.uk/travel/europe	Europe
http://independent.co.uk/travel/asia	Asia
http://independent.co.uk/travel/inspiration	Inspiration
http://independent.co.uk/travel/48-hours-in	City Guides
http://independent.co.uk/travel/sustainable-travel	Sustainable Travel
http://independent.co.uk/independentpremium	Premium
http://independent.co.uk/independentpremium	Premium
http://independent.co.uk/voices/editorials	Editorials
http://independent.co.uk/independentpremium/voices	Voices
http://independent.co.uk/independentpremium/long-reads	Long Reads
http://independent.co.uk/indep...dentpremium/politics-explained	Politics Explained
http://independent.co.uk/independentpremium/news-analysis	News Analysis
http://independent.co.uk/extras/indybest	Best
http://independent.co.uk/extras/indybest/house-garden	Home & Garden
http://independent.co.uk/extras/indybest/gadgets-tech	Tech
http://independent.co.uk/extras/indybest/fashion-beauty	Fashion & Beauty
http://independent.co.uk/extras/indybest/food-drink	Food & Drink
http://independent.co.uk/extras/indybest/kids	Kids
http://independent.co.uk/extras/indybest/books	Books
http://independent.co.uk/extras/indybest/travel-outdoors	Travel & Outdoors
http://independent.co.uk/extras/indybest/outdoor-activity	Sports & Fitness
http://independent.co.uk/extras/indybest/deals	Deals
http://independent.co.uk/climate-change	Climate
http://independent.co.uk/climate-change/news	News
http://independent.co.uk/climate-change/climate-100	Climate 100
http://independent.co.uk/climate-change/opinion	Voices
http://independent.co.uk/climate-change/sustainable-living	Sustainable Living
http://independent.co.uk/climate-change/infact	Explained
http://independent.co.uk/tv/climate	Climate Videos
http://independent.co.uk/life-...yle/motoring/electric-vehicles	Electric vehicles
http://independent.co.uk/climate-change/sgi	SGI
http://independent.co.uk/tv/editors-picks	TV
...

External Links (link to pages on other websites) - 13
URL	Anchor Text
https://www.independentespanol.com/	Edición en Español
https://www.indy100.com/	Indy100
https://www.facebook.com/TheIndependentOnline
https://twitter.com/Independent
https://www.independentespanol.com/	Independent en Español
https://www.independentarabia.com/	Independent Arabia
https://www.indyturk.com/	Independent Turkish
https://www.independentpersian.com/	Independent Persian
https://www.independenturdu.com/	Independent Urdu
https://www.standard.co.uk/	The Standard
https://www.independentadvertising.com/	Independent Advertising
https://www.independentadverti...com/licensing-and-syndication/	Syndication
https://www.linkedin.com/company/the-independent/jobs/	Working at The Independent

reasonable number of links (below 100) per page will give a better user experience.

Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.

Images

Total Images	Alt Present	Alt Missing
115	99	16

16 images do not have Alt values.

Image URL - 115
URL	ALT Text
https://static.independent.co....?quality=75&width=640&crop=3%3A2%2Csmart&auto=webp
https://static.independent.co....?quality=75&width=640&crop=3%3A2%2Csmart&auto=webp	Elon Musk changed his name ...
https://static.independent.co....?quality=75&width=640&crop=3%3A2%2Csmart&auto=webp	Fox News panelist Kara Fred...
https://static.independent.co....?quality=75&width=640&crop=3%3A2%2Csmart&auto=webp	A Virginia man who used Bid...
https://static.independent.co....?quality=75&width=640&crop=3%3A2%2Csmart&auto=webp	Katherine Lamb-Jones says h...
https://static.independent.co....?quality=75&width=640&crop=1%3A1%2Csmart&auto=webp	Bryan Johnson, 47, believes...
https://static.independent.co....?quality=75&width=640&crop=1%3A1%2Csmart&auto=webp	Nikki Glaser says two agent...
https://static.independent.co....31/15/brotherss.jpg?quality=75&width=640&auto=webp	Antonio ‘Tony’ Fernandez, ...
https://static.independent.co....tock-1059182984.jpg?quality=75&width=640&auto=webp	Cases of norovirus are surg...
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search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.

CSS

Style Block In Same Page	Links to External Style Files	Total
1	0	1

You have 1 style blocks in the same file, try to put them in a separate file.

Links To External Stylesheet Files - 0
Stylesheet URL	rel	type

Script

Scripts Block In Same Page	Links to External Script Files	Total
24	9	33

Too many (9) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 9
Script URL	Type
http://independent.co.uk/_build/sourcepoint.6e3e59afb8b0e976f029.js
https://cmpv2.independent.co.uk/unified/wrapperMessagingWithoutDetection.js
http://independent.co.uk/js/comscore.raw.js
http://independent.co.uk/_build/react-archipelago.044fc523180a86ea8295.js
http://independent.co.uk/_build/react-components-base.eee1a645264b88d34180.js
https://securepubads.g.doubleclick.net/tag/js/gpt.js
http://independent.co.uk/js/adobe.raw.js
http://independent.co.uk/_build/main.d835939858e5d5391e4e.js
http://independent.co.uk/_build/init-piano.6c35e41d2e492ec76193.js

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.

Blog Or News Release

Link to Blog / News Release Page
http://independent.co.uk/newsletters	Sign up to our newsletters

Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.

Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.

DMOZ Listing

Yes

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics

Analytics Service is not implemented for the site.

Google Page Rank

8 Excellent! the website has a high page rank (8/10).

0 - 1	2 - 3	4 - 10
8
Poor	Good	Excellent

Links From Root Domains

1,005
Excellent! You do have a lot of root domains (1,005) linked to your site independent.co.uk.

< 20	21 - 50	> 51
1,005
Poor	Good	Excellent

Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

Tips:
1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.

Social Engagement

Your site has an excellent social media engagement!

Facebook Likes 895

Facebook Shares 3,119

Facebook Comments 665

Tweets 100

LinkedIn 0

Social Media Integration

Excellent! your site is well integrated with social media networks.

Facebook Page	https://www.facebook.com/TheIndependentOnline
Twitter Account	https://twitter.com/Independent
Google+ Page	Not Found

Trustworthiness

92

Excellent! the website has a good Trustworthiness Score (92/100).

0 - 19	20 - 39	40 - 59	60 - 79	80 - 100
92
Very Poor	Poor	Unsatisfactory	Good	Excellent

Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.

Child Safe

91 Excellent! the website has a good Child Safe Score (91/100).

0 - 19	20 - 39	40 - 59	60 - 79	80 - 100
91
Very Poor	Poor	Unsatisfactory	Good	Excellent

Safe Browsing

Safe! the site independent.co.uk is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.

Traffic Rank

1,455^th most visited website in the world.
111^th most visited website in United Kingdom

your site has an excellent high traffic rank in the world.

Websites On Same Server

Too Bad! You have too many domains (53 - independent.co.uk, theverge.com, doctissimo.fr, entrepreneur.com, popsugar.com, rtl.fr, rockler.com, commondreams.org, aafp.org, hersheys.com, hometalk.com, motorcycle.com, pbnation.com, brit.co, vox.com, ishafoundation.org, hystersisters.com, thehersheycompany.com, oph.fi, ais.fi, modifiedcartrader.com, yourtango.com, chevyteam.com, iqcolony.com, h2fanatic.com, adasisrael.org, adasyeshurun.com, dunelm.com, paramountplus.com, heritagefund.org.uk, top10vpn.com, familyid.com, midwest-horse.com, winsports.co, asuntoslegales.com.co, strawberry.no, lookfantastic.com.au, lookfantastic.fi, lookfantastic.jp, lookfantastic.co.in, lookfantastic.com.hk, lookfantastic.cz, lookfantastic.de, lookfantastic.cn, lookfantastic.fr, lookfantastic.co.th, lookfantastic.pl, myprotein.sk, chocolateworld.com, hersheyfoodservice.com, hersheyland.com, livefulfil.com, ishayoga.eu) hosted on the same server as independent.co.uk (ip : 199.232.89.91).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.

Server Location

your server (IP : 199.232.89.91) is located at United States

the most site visitors come from United Kingdom

your server is located in different place from where most of your site visitors come from.

HTTP Compression

No

your website server does not support HTTP Compression.

Caching

No

your website server does not support Caching.

Server Signature

Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.

Domain Expires

2 years, 28 days from today ( expires on : 2027-02-02 )

[ To check the detailed whois info, Use this Whois Lookup Tool ]

domain is expiring soon.

Domain Info

independent.co.uk ( 17 characters )

Domain Registrar : Nominet UK

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On	Last Modified On	Expires On
unknown	2022-10-18	2027-02-02
unknown old	2 years, 78 days ago	2 years, 28 days from today

unknown old

Domain Name Servers used by independent.co.uk
DNS Name	IP Address
independent.co.uk	151.101.65.184

Excellent! the Domain is of right length, easy to be remembered by visitors.

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.

independent.co.uk

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