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southport.co.nz favicon southport.co.nz

Excellent Practice25
Improvement Could be Made11
Critical Issues to Attend12
Jan 15, 2025 12:46 AM

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Recommended Actions

  • Set meta keywords.
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  • Create and add a robots.txt for your site.
  • Create a XML sitemap for your site.
  • Add in more high quality text content and make the text to code ration to be within 15%-70%.
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Detailed Reviews

Related Category
Most related categories of this website.

community   directory   dog   energy   fundraising   startups   tools   university  

Title
Southernmost Commercial Deepwater Port | South Port New Zealand Ltd

Words count: 9    Unique Words: 8    Length: 67 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Repeat Terms in the Title tag
Term Repeat Count
Port 2


Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description
South Port provides a full range of marine services, cargo and container shipping, and on-site warehousing for domestic and international customers.

Words count: 21    Length: 148 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


Excellent! Your meta description contains between 70 and 160 characters.

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
Southernmost Commercial Deepwater Port | South Port New ... www.southport.co.nz/
South Port provides a full range of marine services, cargo and container shipping, and on-site warehousing for domestic and international customers.

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords
Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

access  bluff  bridge  cargo  centre  commercial  community  conditions  container  current  customers  deepwater  domestic  harbour  health  induction  international  jade  marine  master  movements  port  previous  range  rsquo  safety  services  shipping  site  south  southernmost  terminal  tide  tracking  values  warehousing  weigh  weighbridge  wind  zealand 

Top 20 Keywords
Total Terms Count: 432

It is nice! the word density is quite ok.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
port 21 4.86%
south 11 2.55%
shipping 9 2.08%
wind 7 1.62%
tide 7 1.62%
conditions 7 1.62%
health 7 1.62%
safety 7 1.62%
container 7 1.62%
terminal 6 1.39%
services 6 1.39%
movements 5 1.16%
jade 5 1.16%
master 5 1.16%
induction 5 1.16%
previous 5 1.16%
zealand 4 0.93%
marine 4 0.93%
weigh 4 0.93%
bridge 4 0.93%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
205000000007

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H1>

(2)
control panel
our values

<H3>

(5)
Wind & tide conditions
shipping movements
health & safety
jade master terminal
weigh bridge


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level
25.7

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
Language
en-nz Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Favicon
Excellent! the website has a shortcut favicon image.

RSS
the website does not have a RSS Feed.

Robots.txt
Robots.txt is not presented for the site.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
2.75 seconds - 35.28 Kb/s

The loading speed is normal, however it can be further improved.

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
13.86 s 0.11 s 0.10 s 0.03 s 7.76 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
97 Kb (97,031 bytes)

Excellent! the page size is just nice, that is within 30K-150K!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
97 Kb (97,031 bytes) 3 Kb (3,249 bytes) 94 Kb (93,782 bytes) 3.46 %


The Text/HTML Code Ratio is a bit too low, you may not have enough content to rank well!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
9 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
1 Email Address (i***@marketsouth.co.nz) was detected on this page.

Redirect Count
1 redirection was detected for loading this page.

Using HTTPS
Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites http://www.southport.co.nz and http://southport.co.nz are resolved to the same url :https://southport.co.nz/

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
IP Canonicalization
Excellent! IP address of the site http://223.165.66.38 is forwarded to its domain name site https://southport.co.nz/.

URL Rewrite
Non SEO Friendly URLs
http://southport.co.nz/communication-centre?url=news
http://southport.co.nz/communication-centre?url=reports
http://southport.co.nz/communication-centre?url=portsider
http://southport.co.nz/communication-centre/?url=newsletter
http://southport.co.nz/about...s-and-our-people#about_accordion?url=southport_value
http://southport.co.nz/about...s-and-our-people#about_accordion?url=southport_value
http://southport.co.nz/about...s-and-our-people#about_accordion?url=southport_value
http://southport.co.nz/about...s-and-our-people#about_accordion?url=southport_value
http://southport.co.nz/about...s-and-our-people#about_accordion?url=southport_value
http://southport.co.nz/about...s-and-our-people#about_accordion?url=southport_value


You may use url rewrite techniques to make these 10 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
URLs with underscore
https://southport.co.nz/faci...and-services#port_infrastructure
https://southport.co.nz/faci...ies-and-services#plant_equipment
https://southport.co.nz/facilities-and-services#weigh_bridge
http://southport.co.nz/marine-services#shipping_movements
http://southport.co.nz/marin...rvices#shipping_movements_cruise
http://southport.co.nz/marine-services#wind_tide_conditions
http://southport.co.nz/marine-services#pilotage_procedures
http://southport.co.nz/marine-services#marine_plant_section
http://southport.co.nz/marine-services#hot_work
https://southport.co.nz/container-terminal#servicing_rates
https://southport.co.nz/cont...er-terminal#jade_master_terminal
https://southport.co.nz/storage#cold_storage
https://southport.co.nz/storage#dry_warehousing
http://southport.co.nz/access#health_safety
http://southport.co.nz/access#health_safety
http://southport.co.nz/access#pre_entry_information
http://southport.co.nz/about...s-and-our-people#about_accordion
http://southport.co.nz/about...s-and-our-people#leadership_team
http://southport.co.nz/about...us-and-our-people#directors_team
http://southport.co.nz/about...and-our-people#southport_history
http://southport.co.nz/investors-centre#financial_calendar
http://southport.co.nz/investors-centre#dividend_history
http://southport.co.nz/investors-centre#corporate_governance
http://southport.co.nz/investors-centre#investor_information
http://southport.co.nz/#home_introduction
http://southport.co.nz/marine-services#wind_tide_conditions
http://southport.co.nz/marine-services#shipping_movements
http://southport.co.nz/access#health_safety
http://southport.co.nz/access#health_safety
http://southport.co.nz/conta...er-terminal#jade_master_terminal
http://southport.co.nz/port-facilities#weigh_bridge
http://southport.co.nz/marine-services#wind_tide_conditions
http://southport.co.nz/marine-services#shipping_movements
http://southport.co.nz/access#health_safety
http://southport.co.nz/access#health_safety
http://southport.co.nz/conta...er-terminal#jade_master_terminal
http://southport.co.nz/port-facilities#weigh_bridge
http://southport.co.nz/marine-services#wind_tide_conditions
http://southport.co.nz/marine-services#shipping_movements
http://southport.co.nz/access#health_safety
http://southport.co.nz/conta...er-terminal#jade_master_terminal
http://southport.co.nz/port-facilities#weigh_bridge
http://southport.co.nz/marine-services#wind_tide_conditions
http://southport.co.nz/marine-services#shipping_movements
http://southport.co.nz/access#health_safety
http://southport.co.nz/conta...er-terminal#jade_master_terminal
http://southport.co.nz/port-facilities#weigh_bridge
http://southport.co.nz/about...ut_accordion?url=southport_value
http://southport.co.nz/about...ut_accordion?url=southport_value
http://southport.co.nz/about...ut_accordion?url=southport_value
http://southport.co.nz/about...ut_accordion?url=southport_value
http://southport.co.nz/about...ut_accordion?url=southport_value
http://southport.co.nz/about...ut_accordion?url=southport_value


You have 53 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Links
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
94 5 99


Excellent! the number of links are less than 100.

Internal Links (link to pages within this domain) - 94
URL Anchor Text
http://southport.co.nz/
http://southport.co.nz/
http://southport.co.nz/
http://southport.co.nz/
http://southport.co.nz/facilities-and-servicesfacilities and services
https://southport.co.nz/facilities-and-services#berthsPort Facilities
https://southport.co.nz/faci...and-services#port_infrastructurePort Infrastructure
https://southport.co.nz/facilities-and-services#berthsBerths
https://southport.co.nz/faci...ties-and-services#infrastructureInfrastructure & Land
https://southport.co.nz/faci...ies-and-services#plant_equipmentPlant & Equipment
https://southport.co.nz/facilities-and-services#weigh_bridgeWeighbridge
https://southport.co.nz/marine-servicesMarine Services
http://southport.co.nz/marine-services#shipping_movementsShipping Movements
http://southport.co.nz/marin...rvices#shipping_movements_cruiseCruise Schedules
http://southport.co.nz/marine-services#wind_tide_conditionsWind & Tide Conditions
http://southport.co.nz/marine-services#pilotage_proceduresPilotage & Procedures
http://southport.co.nz/marine-services#marine_plant_sectionMarine Plant & Equipment
http://southport.co.nz/marine-services#SyncroliftSyncrolift
http://southport.co.nz/marine-services#hot_workHot Work
https://southport.co.nz/container-terminalContainer Terminal
https://southport.co.nz/container-terminal#servicing_ratesContainer Servicing & Rates
https://southport.co.nz/cont...er-terminal#jade_master_terminalContainer Tracking: Jade Maste...
https://southport.co.nz/storageStorage
https://southport.co.nz/storage#cold_storageCold Storage
https://southport.co.nz/storage#dry_warehousingDry Warehousing
https://southport.co.nz/intermodal-freight-centreIntermodal Freight Centre
https://southport.co.nz/project-cargoProject Cargo
https://southport.co.nz/new-customer-informationNew Customer Information
http://southport.co.nz/accessAccess
http://southport.co.nz/access#health_safetyHealth & Safety
http://southport.co.nz/access#health_safetyInduction
http://southport.co.nz/access#securitySecurity
http://southport.co.nz/access#pre_entry_informationPort Pre Entry Information
http://southport.co.nz/about-us-and-our-peopleAbout us & our people
https://southport.co.nz/about-us-and-our-peopleAbout Us & Our People
http://southport.co.nz/about...s-and-our-people#about_accordionPurpose, Strategic Focus & Val...
http://southport.co.nz/about...s-and-our-people#leadership_teamLeadership Team
http://southport.co.nz/about...us-and-our-people#directors_teamBoard of Directors
http://southport.co.nz/about...and-our-people#southport_historySouth Port History
https://southport.co.nz/communication-centreCommunication Centre
http://southport.co.nz/communication-centre?url=newsNews
http://southport.co.nz/communication-centre?url=reportsAnnual & Interim Reports
http://southport.co.nz/communication-centre?url=portsiderPortsider
http://southport.co.nz/communication-centre/?url=newsletterCommunity Newsletter
https://southport.co.nz/investors-centreInvestors Centre
http://southport.co.nz/investors-centre#financial_calendarFinancial Calendar
http://southport.co.nz/investors-centre#dividend_historyDividend History
http://southport.co.nz/investors-centre#corporate_governanceCorporate Governance
http://southport.co.nz/investors-centre#investor_informationInvestor Information
https://southport.co.nz/community-and-environmentCommunity & Environment
https://southport.co.nz/staff-community-scholarshipStaff & Community Scholarship
https://southport.co.nz/employmentEmployment
http://southport.co.nz/contact-uscontact us
http://southport.co.nz/
http://southport.co.nz/
http://southport.co.nz/#home_introduction
http://southport.co.nz/marine-services#wind_tide_conditionswind & tide conditions
http://southport.co.nz/marine-services#shipping_movementsShipping movements
http://southport.co.nz/access#health_safetyHealth & Safety
http://southport.co.nz/access#health_safetyInduction
http://southport.co.nz/conta...er-terminal#jade_master_terminaljade master terminal
http://southport.co.nz/port-facilities#weigh_bridgeweigh bridge
http://southport.co.nz/marine-services#wind_tide_conditions  wind & tide conditions
http://southport.co.nz/marine-services#shipping_movements  Shipping movements
http://southport.co.nz/access#health_safety  Health & Safety
http://southport.co.nz/access#health_safety  Induction
http://southport.co.nz/conta...er-terminal#jade_master_terminal  jade master terminal
http://southport.co.nz/port-facilities#weigh_bridge  weigh bridge
http://southport.co.nz/marine-services#wind_tide_conditionsWind & tide conditions ...
http://southport.co.nz/marine-services#shipping_movementsshipping movements ...
http://southport.co.nz/access#health_safetyhealth & safety ...
http://southport.co.nz/conta...er-terminal#jade_master_terminaljade master terminal ...
http://southport.co.nz/port-facilities#weigh_bridgeweigh bridge ...
http://southport.co.nz/marine-services#wind_tide_conditionsWind & tide conditions
http://southport.co.nz/#controlPanelCarouselNext
http://southport.co.nz/#controlPanelCarouselPrevious
http://southport.co.nz/marine-services#shipping_movementsshipping movements
http://southport.co.nz/#controlPanelCarouselNext
http://southport.co.nz/#controlPanelCarouselPrevious
http://southport.co.nz/access#health_safetyhealth & safety
http://southport.co.nz/#controlPanelCarouselNext
http://southport.co.nz/#controlPanelCarouselPrevious
http://southport.co.nz/conta...er-terminal#jade_master_terminaljade master terminal
http://southport.co.nz/#controlPanelCarouselNext
http://southport.co.nz/#controlPanelCarouselPrevious
http://southport.co.nz/port-facilities#weigh_bridgeweigh bridge
http://southport.co.nz/#controlPanelCarouselNext
http://southport.co.nz/#controlPanelCarouselPrevious
http://southport.co.nz/about...ut_accordion?url=southport_value
http://southport.co.nz/about...ut_accordion?url=southport_value
http://southport.co.nz/about...ut_accordion?url=southport_value
http://southport.co.nz/about...ut_accordion?url=southport_value
http://southport.co.nz/about...ut_accordion?url=southport_value
http://southport.co.nz/about...ut_accordion?url=southport_value

External Links (link to pages on other websites) - 5
URL Anchor Text
https://nakedcreative.nz/?utm_source=South PortNaked Creative
https://www.nzx.com/instruments/SPNNZX SPN $
https://www.nzx.com/instruments/SPNNZX SPN $
https://www.facebook.com/southportnz/
https://www.linkedin.com/company/south-port-nz/

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Images
Total Images Alt Present Alt Missing
28 11 17


17 images do not have Alt values.

Image URL - 28
URL ALT Text
http://southport.co.nz/assets/img/logo_reversed.svgSouthPort Logo
http://southport.co.nz/assets/img/logo_reversed.svgSouthPort Logo
http://southport.co.nz/assets/img/logo_reversed.svgSouthPort Logo
http://southport.co.nz/assets/img/logo_reversed.svgSouthPort Logo
http://southport.co.nz/assets/img/logo_reversed.svgSouth Port Logo
http://southport.co.nz/assets/img/logo_reversed.svgSouth Port Logo
http://southport.co.nz/assets/img/home/desktop_wheel.svg
http://southport.co.nz/assets/img/home/mobile_wheel.png
http://southport.co.nz/assets/img/Home-Page_1920x711.png
http://southport.co.nz/assets/img/svg/back_to_top.svg
http://southport.co.nz/assets/img/svg/facebook.svg
http://southport.co.nz/assets/img/svg/linkedin.svg
https://southport.co.nz/uploads/images/icons/wind_tide_conditions.svg
https://southport.co.nz/uploads/images/icons/shipping_movements.svg
https://southport.co.nz/uploads/images/icons/health_safety.svg
https://southport.co.nz/uploads/images/icons/induction.svg
https://southport.co.nz/uploads/images/icons/jade_master_terminal.svg
https://southport.co.nz/uploads/images/icons/weigh_bridge.svg
https://southport.co.nz/uploads/images/icons/wind_tide_conditions.svgWind & tide conditions
https://southport.co.nz/uploads/images/icons/shipping_movements.svgshipping movements
https://southport.co.nz/uploads/images/icons/health_safety.svghealth & safety
https://southport.co.nz/uploads/images/icons/jade_master_terminal.svgjade master terminal
https://southport.co.nz/uploads/images/icons/weigh_bridge.svgweigh bridge
https://southport.co.nz/uploads/images/icons/wind_tide_conditions.svg
https://southport.co.nz/uploads/images/icons/shipping_movements.svg
https://southport.co.nz/uploads/images/icons/health_safety.svg
https://southport.co.nz/uploads/images/icons/jade_master_terminal.svg
https://southport.co.nz/uploads/images/icons/weigh_bridge.svg


search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
CSS
Style Block In Same Page Links to External Style Files Total
5 6 11


Too many (6) external style sheet files , it will slow down the downloading.

Links To External Stylesheet Files - 6
Stylesheet URL rel type
http://southport.co.nz/assets/css/tailwind.cssstylesheet
https://unicons.iconscout.com/release/v2.1.5/css/unicons.cssstylesheet
https://fonts.googleapis.com/css2?family=Heebo:wght@400;700;900&display=swapstylesheet
https://fonts.googleapis.com/css2?family=Staatliches&display=swapstylesheet
http://southport.co.nz/assets/css/our-values/svg-animation.cssstylesheet
http://southport.co.nz/assets/css/styles.cssstylesheet

Script
Scripts Block In Same Page Links to External Script Files Total
18 7 25


Too many (7) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 7
Script URL Type
https://www.googletagmanager.com/gtag/js?id=G-YNYJ8XR3WR
https://ajax.googleapis.com/ajax/libs/jquery/3.5.1/jquery.min.js
https://cdnjs.cloudflare.com/ajax/libs/jquery-easing/1.4.1/jquery.easing.min.js
https://cdnjs.cloudflare.com/ajax/libs/popper.js/1.14.7/umd/popper.min.js
http://southport.co.nz/assets/js/bootstrap/bootstrap.min.js
http://southport.co.nz/assets/js/script.js
http://southport.co.nz/assets/js/page/home.js

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page
http://southport.co.nz/communication-centre?url=newsNews


Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing
Yes

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Social Media Integration
Good! your site is integrated with social media.

Facebook Pagehttps://www.facebook.com/southportnz/
Twitter AccountNot Found
Google+ PageNot Found


Trustworthiness
68

Excellent! the website has a good Trustworthiness Score (68/100).

68
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
0 No Child Safe Score is calculated for the site.

0
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Safe Browsing
Safe! the site southport.co.nz is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
5,326,748th most visited website in the world.
Your site is not among the most visited 1 million websites in the world.
Websites On Same Server
Excellent! You do have very few domains (1 - southport.co.nz) hosted on the same server as southport.co.nz (ip : 223.165.66.38).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : 223.165.66.38) is located at New Zealand  
ensure your server is not located far away from most of your site visitors.
HTTP Compression
No

your website server does not support HTTP Compression.

Caching
No

your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
28 years, 76 days old ( 1st registered on : 1996-11-07 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Info
southport.co.nz ( 15 characters )

Domain Registrar : New Zealand Domain Name Registry Limited

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
1996-11-07 2024-12-20 unknown
28 years, 76 days old 0 years, 33 days ago unknown from today
28 years, 76 days old


Domain Name Servers used by southport.co.nz
DNS Name IP Address
ns2.partnerconsole.net15.197.224.50
ns3.partnerconsole.net3.33.221.231
ns1.partnerconsole.net15.197.215.15


Domain is going to expire in less than a year time (unknown from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.

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