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ilovetest.org

sootoday.com favicon sootoday.com

Excellent Practice29
Improvement Could be Made12
Critical Issues to Attend9
Nov 17, 2024 07:36 PM

Click To Re-generate Current Report

Recommended Actions

  • Use more straight forward terms, avoid using too much jargon in the page content.
  • Create and add a robots.txt for your site.
  • Create a XML sitemap for your site.
  • Remove some of the text content and make the text to code ration to be within 15%-70%.
  • Move the 32 inline css components to an external style sheet file.
  • Reduce number of links to other pages.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Extend the registration of your domain for a longer period.
  • Reduce the length of the meta description and ensure it only contains 70 to 160 characters.
  • ...     22
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Detailed Reviews

Related Category
Most related categories of this website.

art   community   festival   museum   pictures   television   video   wars  

Title
Sault Ste. Marie News - Sault Ste. Marie News

Words count: 8    Unique Words: 4    Length: 45 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Repeat Terms in the Title tag
Term Repeat Count
News 2
Marie 2
Ste 2
Sault 2


Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description
Sault Ste. Marie's largest news source. Local news from local journalists, photos, video, sports, events, classifieds, weekly flyers, entertainment -- all on SooToday.com.

Words count: 24    Length: 172 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


The description is too long! It has more than 160 characters

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
Sault Ste. Marie News - Sault Ste. Marie News www.sootoday.com/
Sault Ste. Marie's largest news source. Local news from local journalists, photos, video, sports, events, classifieds, weekly flyers, entertainment -- all ...

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords
Sault Ste. Marie, sault, soo, News, Sports, Entertainment, Events, flyers, photos, video, tv, media

Words count: 14    Length: 99 characters    keyword phrases count : 12

Excellent! Your meta keywords contains 10-20 words.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Keyword Occurrences in Different Sections
Wordkeyword domain title descriptionheadingcontent
1 word:92% (11/12)
sault 0   (0%)
soo 0   (0%)
news 0   (0%)
sports 0   (0%)
entertainment 0   (0%)
events 0   (0%)
flyers 0   (0%)
photos 0   (0%)
video 0   (0%)
tv 0   (0%)
media 0   (0%)
3 words:8% (1/12)
sault ste. marie 0   (0%)


Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

big  business  christmas  cup  dealership  entertainment  estate  events  free  grey  greyhounds  holiday  housesfor  join  latest  life  listings  live  local  marie  national  news  nov  ontario  police  post  rent  sale  sault  season  sign  soo  sootoday  sports  spotlight  toronto  trudeau  video  view  village 

Top 20 Keywords
Total Terms Count: 1,573

Excellent! No terms has a density of more than 3%, all are optimized to be within 1% - 3%.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
news 32 2.03%
sault 21 1.34%
local 18 1.14%
marie 14 0.89%
nov 12 0.76%
village 11 0.70%
business 11 0.70%
video 9 0.57%
sootoday 9 0.57%
season 9 0.57%
life 9 0.57%
sale 9 0.57%
holiday 8 0.51%
post 7 0.45%
soo 6 0.38%
sports 6 0.38%
sign 6 0.38%
free 6 0.38%
ontario 6 0.38%
national 6 0.38%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
1200000150600096

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H1>

(1)
SooToday.com

<H2>

(20)
Latest Story
Spotlight
Village Life
Local News
Spotlight
Village Life
Village Life
Village Picks
More Local News
Local Entertainment
Latest Video
Local Sports
National News
Ontario News
Latest Careers
Upcoming Events
National Business
World News
National Sports
Stay in the loop.
<B> (15)Live Blog:
REMEMBER THIS?
COLUMN:
VIDEO:
VIDEO:
Jobs
Events
VIDEO:
VIDEO:
VIDEO:
Live Blog:
<I> (60)


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level
23.4

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
Language
en Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Favicon
Excellent! the website has a shortcut favicon image.

RSS
the website does not have a RSS Feed.

Robots.txt
Robots.txt is not presented for the site.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.13 seconds - 186.40 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
3.46 s 0.03 s 0.02 s 0.01 s 1.94 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
24 Kb (24,232 bytes)

The page is a bit too small, it may not have enough relevant content to rank well!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
24 Kb (24,232 bytes) 14 Kb (13,796 bytes) 10 Kb (10,436 bytes) 132.20 %


The Text/HTML Code Ratio is a bit too high, it might be considered as spam by search engines.

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
32 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
1 Email Address (i***@sootoday.com) was detected on this page.

Redirect Count
1 redirection was detected for loading this page.

Using HTTPS
Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites https://www.sootoday.com/ and http://sootoday.com are resolved to the same url :https://www.sootoday.com/

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
URL Rewrite
Non SEO Friendly URLs
http://sootoday.com/direc...ry/restaurants?cuisine=&specialities=Breakfast#listings
http://sootoday.com/direc...?cuisine=&specialities=Fast+Lunch&takeout=True#listings
http://sootoday.com/direc...staurants?cuisine=&specialities=&delivery=True#listings
http://sootoday.com/direc...ants?cuisine=Pizza&specialities=&delivery=True#listings
http://sootoday.com/direc...urants?cuisine=&specialities=Authentic+Italian#listings
http://sootoday.com/direc.../restaurants?cuisine=&specialities=Fine+Dining#listings
http://sootoday.com/classifieds/create?category=168300
http://sootoday.com/local-news?page=3
http://sootoday.com/classifieds/create?category=55525
http://sootoday.com/classifieds/create?category=57180
http://sootoday.com/classifieds/create?category=168300
http://sootoday.com/direc...ry/restaurants?cuisine=&specialities=Breakfast#listings
http://sootoday.com/direc...?cuisine=&specialities=Fast+Lunch&takeout=True#listings
http://sootoday.com/direc...staurants?cuisine=&specialities=&delivery=True#listings
http://sootoday.com/direc...ants?cuisine=Pizza&specialities=&delivery=True#listings
http://sootoday.com/direc...urants?cuisine=&specialities=Authentic+Italian#listings
http://sootoday.com/direc.../restaurants?cuisine=&specialities=Fine+Dining#listings


You may use url rewrite techniques to make these 17 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
Excellent! your do not use underscore in your URLs.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Links
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
414 60 474


Too many links (474), it may be considered as spam!

Internal Links (link to pages within this domain) - 414
URL Anchor Text
http://sootoday.com/#body-containerSkip to content
http://sootoday.com/
http://sootoday.com/account/business/Your Business
http://sootoday.com/accountJoin SooToday+
http://sootoday.com/account/messagesMessages
http://sootoday.com/classifieds/createPost a Listing
http://sootoday.com/classifieds/yourYour Listings
http://sootoday.com/accountYour Profile
http://sootoday.com/account/subscriptionsYour Subscriptions
http://sootoday.com/account/endorsementsYour Likes
http://sootoday.com/account/businessYour Business
http://sootoday.com/account/support/signupSupport Local News
http://sootoday.com/account/transactionsPayment History
http://sootoday.com/account/loginSign in
http://sootoday.com/account/registerJoin now, it's FREE!
http://sootoday.com/account/support/signupSupport Local News
http://sootoday.com/dailySign up for free Newsletter
http://sootoday.com/account/pushsettingsSign up for Notifications
http://sootoday.com/contactContact Us
http://sootoday.com/Home
http://sootoday.com/just-localNews
http://sootoday.com/local-newsLocal News
http://sootoday.com/news-mapNews Map
http://sootoday.com/local-sportsLocal Sports
http://sootoday.com/insidethevillageInside the Village
http://sootoday.com/local-news-videosVideo
http://sootoday.com/local-entertainmentEntertainment
http://sootoday.com/great-storiesGreat Stories
http://sootoday.com/business-news-and-informationLocal Business
http://sootoday.com/more-localMore Local News
http://sootoday.com/city-police-beatCity Police Beat
http://sootoday.com/opp-beatOPP Beat
http://sootoday.com/around-the-northNorthern Ontario
http://sootoday.com/around-ontarioBeyond Local
http://sootoday.com/behind-the-scenesBehind the Scenes
http://sootoday.com/ontario-newsOntario News
http://sootoday.com/sault-michiganMichigan
http://sootoday.com/national-newsCanada
http://sootoday.com/world-newsWorld
http://sootoday.com/national-businessNational Business
http://sootoday.com/national-hockeyNational Hockey
http://sootoday.com/national-sportsNational Sports
http://sootoday.com/webcamsLive Webcams
http://sootoday.com/spotlightSpotlight
http://sootoday.com/arts-cultureArts & Culture
http://sootoday.com/helpersHelpers
http://sootoday.com/inspireInspire
http://sootoday.com/lets-eatLet's Eat
http://sootoday.com/primePrime
http://sootoday.com/pursuitPursuit
http://sootoday.com/rootedRooted
http://sootoday.com/weatherWeather
http://sootoday.com/columnsColumns
http://sootoday.com/classifieds/eventsEvents Calendar
http://sootoday.com/horoscopesHoroscopes
http://sootoday.com/comicsComics
http://sootoday.com/gamesGames (like Crosswords)
http://sootoday.com/dearabbyDear Abby
http://sootoday.com/letters-to-the-editorLetters to the Editor
http://sootoday.com/village-lifeVillage Life
http://sootoday.com/obituariesObituaries
http://sootoday.com/obituariesObituaries
http://sootoday.com/in-memoriamIn Memoriam
http://sootoday.com/classifieds/announcementsAnnouncements
http://sootoday.com/classifiedsClassifieds
http://sootoday.com/classifieds/marketSooToday Market
http://sootoday.com/classifiedsAll Listings
http://sootoday.com/classifieds/createPost an Ad
http://sootoday.com/classifieds/yourYour Ads
http://sootoday.com/accountYour Account
http://sootoday.com/classifieds#todayToday's Ads
http://sootoday.com/classifieds/careersJob Postings
http://sootoday.com/class...-ads/browse-local-sales-offers-moreBrowse Local
http://sootoday.com/classifieds/eventsEvents Calendar
http://sootoday.com/classifieds/announcementsAnnouncements
http://sootoday.com/flyers/localFlyers
http://sootoday.com/directoryShop
http://sootoday.com/directory/marketLocal Market Vendors
http://sootoday.com/directoryLocal Business Directory
http://sootoday.com/flyers/localFlyers
http://sootoday.com/directory/autosAutos
http://sootoday.com/directory/beauty-and-fashionBeauty and Fashion
http://sootoday.com/directory/community-leaders-programCommunity Leaders Program
http://sootoday.com/directory/community-organizationsCommunity Organizations
http://sootoday.com/directory/financial-servicesFinancial Services
http://sootoday.com/directory/foodFood
http://sootoday.com/directory/funeral-and-estate-planningFuneral and Estate Planning
http://sootoday.com/directory/government-and-educationGovernment and Education
http://sootoday.com/directory/health-wellnessHealth & Wellness
http://sootoday.com/directory/home-decorHome Decor
http://sootoday.com/directory/home-improvementHome Improvement
http://sootoday.com/directory/manufacturing-industrialManufacturing & Industrial
http://sootoday.com/directory/petsPets
http://sootoday.com/directory/professional-servicesProfessional Services
http://sootoday.com/directory/public-notices-and-tendersPublic Notices and Tenders
http://sootoday.com/directory/real-estateReal Estate
http://sootoday.com/directory/recreationRecreation
http://sootoday.com/directory/shopping-and-specialty-storesShopping and Specialty Stores
http://sootoday.com/directory/travel-tourismTravel & Tourism
http://sootoday.com/flyers/localFlyers
...

External Links (link to pages on other websites) - 60
URL Anchor Text
https://soo.spaces.caSpaces
http://www.miosfurniture.com/Mio's Furniture
https://www.village-life....rep-tips-for-busy-schedules-98216148 Meal prep tips for busy sche...
https://www.village-life....nd-effective-cleaning-hacks-982159912 Easy and effective cleaning...
https://www.village-life....viral-cucumber-salad-recipe-9819927ICYMI: Here's how to make the ...
https://www.village-life.ca/More Village Life >
https://soo.spaces.ca/
https://www.village-life....rep-tips-for-busy-schedules-98216148 Meal prep tips for busy sche...
https://www.village-life....nd-effective-cleaning-hacks-982159912 Easy and effective cleaning...
https://www.village-life....viral-cucumber-salad-recipe-9819927ICYMI: Here's how to make the ...
https://www.village-life....rep-tips-for-busy-schedules-98216148 Meal prep tips for busy sche...
https://www.village-life....nd-effective-cleaning-hacks-982159912 Easy and effective cleaning...
https://www.village-life....viral-cucumber-salad-recipe-9819927ICYMI: Here's how to make the ...
https://www.villagereport...-longer-term-downward-trend-9822510October inflation expected to ...
https://www.villagereport...y-company-a-first-in-canada-9822499New Indigenous-owned mining ro...
https://www.villagereport...n-changes-blames-bad-actors-9822496Trudeau says he could have act...
https://www.villagereport.ca/village-picksMore Village Picks >
https://soo.spaces.ca
https://www.facebook.com/Sootoday
https://x.com/SooToday
https://www.instagram.com/sootoday/
https://soo.spaces.caSpaces
http://www.miosfurniture.com/Mio's Furniture
https://docs.google.com/d...xYBez9qGv0vwoAcjsw/edit?usp=sharingPolitical Ads Registry
https://www.villagemedia.ca/
https://www.auroratoday.ca/AuroraToday.ca
https://www.barrietoday.com/BarrieToday.com
https://www.baytoday.ca/BayToday.ca
https://www.bradfordtoday.ca/BradfordToday.ca
https://www.burlingtontoday.com/BurlingtonToday.com
https://www.cambridgetoday.ca/CambridgeToday.ca
https://www.canadaflyers.ca/CanadaFlyers.ca
https://www.collingwoodtoday.ca/CollingwoodToday.ca
https://www.elliotlaketoday.com/ElliotLakeToday.com
https://www.elorafergustoday.com/EloraFergusToday.com
https://www.flamboroughtoday.com/FlamboroughToday.com
https://www.guelphtoday.com/GuelphToday.com
https://www.haltonhillstoday.ca/HaltonHillsToday.ca
https://www.innisfiltoday.ca/InnisfilToday.ca
https://www.midlandtoday.ca/MidlandToday.ca
https://www.miltontoday.ca/MiltonToday.ca
https://www.newmarkettoday.ca/NewmarketToday.ca
https://www.notllocal.com/Niagara-on-the-Lake Local
https://www.northernontariobusiness.com/Northern Ontario Business
https://www.oakvillenews.org/Oakville News
https://www.ontarioflyers.ca/OntarioFlyers.ca
https://www.orilliamatters.com/OrilliaMatters.com
https://www.parliamenttoday.ca/Parliament Today
https://www.pelhamtoday.ca/PelhamToday.ca
https://www.stratfordtoday.ca/StratfordToday.ca
https://www.sudbury.com/Sudbury.com
https://www.thoroldtoday.ca/ThoroldToday.ca
https://www.timminstoday.com/TimminsToday.com
https://www.thetrillium.ca/The Trillium
https://www.torontotoday.ca/TorontoToday.ca
https://www.village-life.ca/Village Life
https://www.villagereport.ca/Village Report
https://www.alimoshotoday.com/AlimoshoToday.com
https://www.lasutoday.com/LasuToday.com
https://www.sooleader.com/SooLeader

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Images
Total Images Alt Present Alt Missing
60 59 1


1 images do not have Alt values.

Image URL - 60
URL ALT Text
https://www.vmcdn.ca/files/sootoday/layout/sootoday_white.svgSooToday.com
https://www.vmcdn.ca/f/fi...31015soothunderbirdsstockbc01.jpg;w=300;h=200;mode=cropCubs come back to knock off Th...
http://sootoday.com/images/blank.gifThe (YES Theatre) holiday seas...
http://sootoday.com/images/blank.gifBuilding brighter futures: Big...
http://sootoday.com/images/blank.gifAdopt-a-senior this holiday se...
http://sootoday.com/images/blank.gifHabitat For Humanity opens new...
http://sootoday.com/images/blank.gifFrom hidden gems to centre sta...
http://sootoday.com/images/blank.gif8 Meal prep tips for busy sche...
https://www.vmcdn.ca/f/files/shared/site-layout/logo_browselocal_.png;w=400Browse Local: Special Offers &...
http://sootoday.com/images/blank.gifb382433
http://sootoday.com/images/blank.gifnov
http://sootoday.com/images/blank.gifWhite Elegant Black Friday Sal...
http://sootoday.com/images/blank.gifNovember week 3
http://sootoday.com/images/blank.gifTOURNAMENTDEC (2) (1)
https://www.vmcdn.ca/f/fi...es/sootoday/ads/spaces_launch_email_970x250_itshere.jpgIt's here! SooToday.com Spaces...
http://sootoday.com/images/blank.gifThe (YES Theatre) holiday seas...
http://sootoday.com/images/blank.gifBuilding brighter futures: Big...
http://sootoday.com/images/blank.gifAdopt-a-senior this holiday se...
http://sootoday.com/images/blank.gif8 Meal prep tips for busy sche...
http://sootoday.com/images/blank.gif8 Meal prep tips for busy sche...
http://sootoday.com/images/blank.gifOctober inflation expected to ...
http://sootoday.com/images/blank.gifTickets on sale for 2025's Cri...
http://sootoday.com/images/blank.gifGALLERY: ARCH fundraiser Illum...
http://sootoday.com/images/blank.gifVIDEO: Huge crowd gathers for ...
http://sootoday.com/images/blank.gifCubs come back to knock off Th...
http://sootoday.com/images/blank.gifTrudeau to meet with Biden at ...
http://sootoday.com/images/blank.gifToronto man, 22, charged in hu...
http://sootoday.com/images/blank.gifSlightly reshaped Giller Prize...
http://sootoday.com/images/blank.gif2 killed, 10 wounded in shooti...
http://sootoday.com/images/blank.gifAllen's 26-yard run seals Bill...
https://www.vmcdn.ca/f/files/shared/site-layout/logo_browselocal_.png;w=200Browse Local: Special Offers &...
http://sootoday.com/images/blank.gifRaw2
http://sootoday.com/images/blank.gif1323 - SooMarket - Handout for...
http://sootoday.com/images/blank.gifRegisters and Grilles
http://sootoday.com/images/blank.gifIMG_3526
http://sootoday.com/images/blank.gif_logo_VMNetwork_1500x600
http://sootoday.com/images/blank.gifNovember Week 2
http://sootoday.com/images/blank.gifWhite Elegant Black Friday Sal...
http://sootoday.com/images/blank.gifSoo's Got Talent
http://sootoday.com/images/blank.gifwinter is coming.... are you r...
http://sootoday.com/images/blank.gifGalvPipeFittingDuctWork
http://sootoday.com/images/blank.gifcolor logo
http://sootoday.com/images/blank.gifGreek Salad with Plant based ...
http://sootoday.com/images/blank.gifScreenshot 2024-10-31 1.24.04 ...
http://sootoday.com/images/blank.gifNovember week 3
http://sootoday.com/images/blank.gif6 Years (1)
http://sootoday.com/images/blank.gifbuy1get1
http://sootoday.com/images/blank.gifThe Ranch
http://sootoday.com/images/blank.gif240216_TheMortgageCentre_300x6...
http://sootoday.com/images/blank.gifCVF - Affiche ton féminisme - ...
http://sootoday.com/images/blank.gifOrange and Yellow Modern Resta...
http://sootoday.com/images/blank.gifCopy of Black Minimal Aestheti...
http://sootoday.com/images/blank.gifpic1
http://sootoday.com/images/blank.gifSmall Engines Service Ad
http://sootoday.com/images/blank.gifb382433
http://sootoday.com/images/blank.gifTOURNAMENTDEC (2) (1)
http://sootoday.com/images/blank.gifnov
https://www.vmcdn.ca/f/files/shared/daily/local-newsletter/logo/soo.png;w=200The Sault Ste. Marie Daily
http://sootoday.com/images/blank.gifVillage Media
https://sb.scorecardresearch.com/p?c1=2&c2=21059523&cv=3.6.0&cj=1


search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
CSS
Style Block In Same Page Links to External Style Files Total
4 1 5


You have 4 style blocks in the same file, try to put them in a separate file.

Links To External Stylesheet Files - 1
Stylesheet URL rel type
http://sootoday.com/cssb/template?v=cmIbl5U6oFMXAkmOAuejYimSPNJLVnSlYVErOYqqP9k1stylesheet

Script
Scripts Block In Same Page Links to External Script Files Total
12 4 16


Too many (4) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 4
Script URL Type
https://www.googletagmanager.com/gtag/js?id=G-LBSLQ6JW94
https://securepubads.g.doubleclick.net/tag/js/gpt.js
http://sootoday.com/jsb/widgets?v=aBR0tBA2xntuoTDJtoUrFOpv8eyvxRnp8KQ8GAnLpGE1
http://sootoday.com/jsb/template?v=dgLlKk46n4vjoKqrXGRUuoChRaIdTHU-nMjBEKyuPk41

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page
http://sootoday.com/local...hounds-vs-windsor-spitfires-9820694Live Blog: Soo Greyhounds vs. ...


Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing
Yes

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
5 Excellent! the website has a high page rank (5/10).

5
0 - 1 2 - 3 4 - 10
Poor Good Excellent
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 312
  Facebook Shares 460
  Facebook Comments 411
  Tweets 5
  LinkedIn 22

Social Media Integration
Good! your site is integrated with social media.

Facebook Pagehttps://www.facebook.com/Sootoday
Twitter AccountNot Found
Google+ PageNot Found


Trustworthiness
65

Excellent! the website has a good Trustworthiness Score (65/100).

65
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
94 Excellent! the website has a good Child Safe Score (94/100).

94
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Safe Browsing
Safe! the site sootoday.com is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
108,599th most visited website in the world.
2,003th most visited website in Canada  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You domain sootoday.com is the only one hosted on the server (ip : 104.18.5.199).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : 104.18.5.199) is located at United States  
the most site visitors come from Canada  

your server is located in different place from where most of your site visitors come from.
HTTP Compression
No

your website server does not support HTTP Compression.

Caching
No

your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
23 years, 69 days old ( 1st registered on : 2001-09-10 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires
0 years, 296 days from today ( expires on : 2025-09-10 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

domain is expiring in less than a year.

Domain Info
sootoday.com ( 12 characters )

Domain Registrar : eNom, LLC

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
2001-09-10 2024-09-09 2025-09-10
23 years, 69 days old 0 years, 69 days ago 0 years, 296 days from today
23 years, 69 days old


Domain Name Servers used by sootoday.com
DNS Name IP Address
braden.ns.cloudflare.com172.64.35.169
pearl.ns.cloudflare.com162.159.38.140


Domain is going to expire in less than a year time (0 years, 296 days from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.

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