diversity.google

	Excellent Practice	22

	Improvement Could be Made	12

	Critical Issues to Attend	13

Oct 23, 2024 02:28 AM

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Detailed Reviews

Related Category

Most related categories of this website.

advertising community courses fundraising marketing media social tools

Title

Building a Sense of Belonging at Google and Beyond

Words count: 9 Unique Words: 9 Length: 50 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.

Description

Learn how we create a sense of belonging by building an inclusive culture with diverse perspectives to better the workplace, society, and our products.

Words count: 24 Length: 151 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]

Excellent! Your meta description contains between 70 and 160 characters.

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.

Google SERP Preview

Building a Sense of Belonging at Google and Beyond www.diversity.google/
Learn how we create a sense of belonging by building an inclusive culture with diverse perspectives to better the workplace, society, and our products.

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.

Keywords

Words count: 0 Length: 0 characters keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.

Keywords Cloud

This keywords cloud gives your an idea of what are those important keywords appears in your website.

american belonging black building business careers clipboard close community copied create dialog disability equity gender google googlers hiring impact inclusion learn lgbtq link members military online opens partners people products programs representation resources rsquo service support veterans window women work

Top 20 Keywords

Total Terms Count: 5,782

Excellent! No terms has a density of more than 3%, all are optimized to be within 1% - 3%.

Top 20 terms occurance and density
Keyword	In Body	Density
google	119	2.06%
rsquo	83	1.44%
dialog	66	1.14%
window	66	1.14%
work	66	1.14%
opens	54	0.93%
community	52	0.90%
disability	48	0.83%
military	44	0.76%
veterans	44	0.76%
building	44	0.76%
inclusion	44	0.76%
support	42	0.73%
close	37	0.64%
link	36	0.62%
copied	35	0.61%
clipboard	35	0.61%
googlers	35	0.61%
people	34	0.59%
women	34	0.59%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.

Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.

Highlight

<H1>	<H2>	<H3>	<H4>	<H5>	<H6>	<B>	<U>	<I>	<EM>	<STRONG>	Total
31	13	6	0	0	0	0	0	0	0	0	50

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H1> (31)	In a world where everyone belongs, anything is possible. How we’re working to better recruit, hire, and co-create with Googlers with disabilities Pushing for more authentic representation of people with disabilities We were named 2021 Marketplace Innovator of the Year for Products by Disability:IN. How we’re working to better recruit, hire, and co-create with Googlers with disabilities Pushing for more authentic representation of people with disabilities We were named 2021 Marketplace Innovator of the Year for Products by Disability:IN. Our progress toward gender equity in our workplace How we’re building online safety for people marginalized because of their gender $25M Google.org Impact Challenge for Women and Girls Our progress toward gender equity in our workplace How we’re building online safety for people marginalized because of their gender $25M Google.org Impact Challenge for Women and Girls Ensuring equity in benefits and healthcare for LGBTQ+ Googlers Boosting support for spaces of belonging through Google tools and technology Helping The Trevor Project support LGBTQ+ youth in crisis Ensuring equity in benefits and healthcare for LGBTQ+ Googlers Boosting support for spaces of belonging through Google tools and technology Helping The Trevor Project support LGBTQ+ youth in crisis How we’re making progress on our representation goals Helping everyone identify and support Asian-, Black-, and Latino-owned businesses Celebrating the impact of the Asian American and Pacific Islander community How we’re making progress on our representation goals Helping everyone identify and support Asian-, Black-, and Latino-owned businesses Celebrating the impact of the Asian American and Pacific Islander community How we’re building belonging for the military-affiliated community at Google Helping the military-affiliated community build meaningful careers Supporting the mental well-being of service members and Veterans through technology and resources How we’re building belonging for the military-affiliated community at Google Helping the military-affiliated community build meaningful careers Supporting the mental well-being of service members and Veterans through technology and resources
<H2> (13)	We’re building belonging through: Addressing barriers for everyone means taking targeted action. We've started with these key issues: Disability inclusion Gender equity LGBTQ+ inclusion Racial equity Veteran inclusion When we can be ourselves, more becomes possible. Google employee’s quote Explore more of our belonging work Footer Links
<H3> (6)	Google named the world’s most inclusive brand Building belonging Key issues Resources Reports More about us

HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page

Reading Level

30.2

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.

Language

en Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.

Page Encoding

utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.

Favicon

Excellent! the website has a shortcut favicon image.

RSS

the website does not have a RSS Feed.

Robots.txt

Robots.txt is not presented for the site.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.

XML Sitemap

XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).

Loading Time

0.45 seconds - 665.48 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Modem (56Kbits/s)	Mobile/HSDPAM (7.2Mbits/s)	ADSL (8Mbits/s)	Cable (30Mbits/s)	Optical Fibre (100Mbits/s)
42.78 s	0.33 s	0.30 s	0.08 s	23.96 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.

Total Size

299 Kb (299,467 bytes)

The page is a bit too large, it may be slow and take long time to load.

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading

Text To Code Ratio

Total Size	Text Size	HTML Code Size	Text/HTML Code Ratio
299 Kb (299,467 bytes)	46 Kb (45,617 bytes)	254 Kb (253,850 bytes)	17.97 %

Excellent! the text to html code ratio is just nice, that is within 15%-70%!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.

Flash

Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.

Frame

Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.

Inline CSS

1 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.

Nested Table

Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.

Plain Text Email

Excellent! No Plain Text Email is detected on this page.

Redirect Count

1 redirection was detected for loading this page.

Using HTTPS

Excellent! HTTPS is used for your page.

WWW Resolve

the websites http://www.diversity.google and http://diversity.google DOES NOT resolved to the same url.

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).

IP Canonicalization

IP address of the site http://216.239.32.29 is forwarded to http://www.google.com/, instead of to its domain name site diversity.google.

URL Rewrite

Excellent! your urls are clean.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.

Underscore In URL

URLs with underscore
http://diversity.google/intl/ALL_us/belonging/
http://diversity.google/intl/ALL_us/belonging/at-work/
http://diversity.google/intl/ALL_us/belonging/in-products/
http://diversity.google/intl/ALL_us/belonging/in-products/
http://diversity.google/intl/...nclusion/product-accessibility/
http://diversity.google/intl/ALL_us/belonging/in-society/
http://diversity.google/intl/...belonging/disability-inclusion/
http://diversity.google/intl/...belonging/disability-inclusion/
http://diversity.google/intl/ALL_us/belonging/gender-equity/
http://diversity.google/intl/...L_us/belonging/lgbtq-inclusion/
http://diversity.google/intl/ALL_us/belonging/racial-equity/
http://diversity.google/intl/...us/belonging/veteran-inclusion/
http://diversity.google/intl/...g/product-inclusion-and-equity/
http://diversity.google/intl/...g/product-inclusion-and-equity/
http://diversity.google/intl/...onging/accessibility-resources/
http://diversity.google/intl/...g/diversity-annual-report/2024/
http://diversity.google/intl/...g/diversity-annual-report/2024/
http://diversity.google/intl/ALL_us/belonging/philosophy/
http://diversity.google/intl/ALL_us/belonging/at-work/
http://diversity.google/intl/ALL_us/belonging/in-products/
http://diversity.google/intl/ALL_us/belonging/in-society/
http://diversity.google/intl/ALL_us/belonging/at-work/
http://diversity.google/intl/ALL_us/belonging/in-products/
http://diversity.google/intl/ALL_us/belonging/in-society/
http://diversity.google/intl/...belonging/disability-inclusion/
http://diversity.google/intl/...belonging/disability-inclusion/
http://diversity.google/intl/ALL_us/belonging/gender-equity/
http://diversity.google/intl/ALL_us/belonging/gender-equity/
http://diversity.google/intl/...L_us/belonging/lgbtq-inclusion/
http://diversity.google/intl/...L_us/belonging/lgbtq-inclusion/
http://diversity.google/intl/...sity-annual-report/2021/hiring/
http://diversity.google/intl/ALL_us/belonging/racial-equity/
http://diversity.google/intl/...sity-annual-report/2021/hiring/
http://diversity.google/intl/ALL_us/belonging/racial-equity/
http://diversity.google/intl/...us/belonging/veteran-inclusion/
http://diversity.google/intl/...us/belonging/veteran-inclusion/
http://diversity.google/intl/ALL_us/belonging/at-work/
http://diversity.google/intl/ALL_us/belonging/in-products/
http://diversity.google/intl/ALL_us/belonging/in-society/
http://diversity.google/intl/ALL_us/belonging/philosophy/
http://diversity.google/intl/...belonging/disability-inclusion/
http://diversity.google/intl/ALL_us/belonging/gender-equity/
http://diversity.google/intl/...L_us/belonging/lgbtq-inclusion/
http://diversity.google/intl/ALL_us/belonging/racial-equity/
http://diversity.google/intl/...us/belonging/veteran-inclusion/
http://diversity.google/intl/...g/product-inclusion-and-equity/
http://diversity.google/intl/...onging/accessibility-resources/
http://diversity.google/intl/...nclusion/product-accessibility/
http://diversity.google/intl/...essibility-conformance-reports/
http://diversity.google/intl/...g/diversity-annual-report/2024/
http://diversity.google/intl/...023_diversity_annual_report.pdf
http://diversity.google/intl/...022_diversity_annual_report.pdf
http://diversity.google/intl/...023_consolidated_eeo_report.pdf
http://diversity.google/intl/...022_consolidated_eeo_report.pdf
http://diversity.google/intl/es_us/belonging/

You have 55 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.

Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.

Links

Internal Links (link to pages within this domain)	External Links (link to pages on other websites)	Total
90	169	259

Too many links (259), it may be considered as spam!

Internal Links (link to pages within this domain) - 90
URL	Anchor Text
http://diversity.google/#content	Jump to content
http://diversity.google/intl/ALL_us/belonging/	Overview
http://diversity.google/intl/ALL_us/belonging/at-work/	At work
http://diversity.google/intl/ALL_us/belonging/in-products/	In products
http://diversity.google/intl/ALL_us/belonging/in-products/	What we’re doing
http://diversity.google/intl/...nclusion/product-accessibility/	Accessibility in our products
http://diversity.google/intl/ALL_us/belonging/in-society/	In society
http://diversity.google/intl/...belonging/disability-inclusion/	Key issues
http://diversity.google/intl/...belonging/disability-inclusion/	Disability inclusion
http://diversity.google/intl/ALL_us/belonging/gender-equity/	Gender equity
http://diversity.google/intl/...L_us/belonging/lgbtq-inclusion/	LGBTQ+ inclusion
http://diversity.google/intl/ALL_us/belonging/racial-equity/	Racial equity
http://diversity.google/intl/...us/belonging/veteran-inclusion/	Veteran inclusion
http://diversity.google/intl/...g/product-inclusion-and-equity/	Resources
http://diversity.google/intl/...g/product-inclusion-and-equity/	Build inclusive products
http://diversity.google/intl/...onging/accessibility-resources/	Build accessible technology
http://diversity.google/intl/...g/diversity-annual-report/2024/	Diversity report
http://diversity.google/	About Google Our m...
http://diversity.google/belonging/	Belonging Expandin...
http://diversity.google/intl/...g/diversity-annual-report/2024/	Diversity report
http://diversity.google/intl/ALL_us/belonging/philosophy/	Explore the philosophy driving...
http://diversity.google/intl/ALL_us/belonging/at-work/	A more inclusive Workpla...
http://diversity.google/intl/ALL_us/belonging/in-products/	Co-creation in our Produ...
http://diversity.google/intl/ALL_us/belonging/in-society/	Unlocking opportunity in ...
http://diversity.google/intl/ALL_us/belonging/at-work/	A more inclusive Workpla...
http://diversity.google/intl/ALL_us/belonging/in-products/	Co-creation in our Produ...
http://diversity.google/intl/ALL_us/belonging/in-society/	Unlocking opportunity in ...
http://diversity.google/#moda...cruit-disability-community-home	Working to better recruit, hir...
http://diversity.google/#moda...tic-representation-disabilities	Pushing for more authentic rep...
http://diversity.google/#modal-di-2021-marketplace-innovator	2021 ...
http://diversity.google/intl/...belonging/disability-inclusion/	Learn more about our disabilit...
http://diversity.google/#moda...cruit-disability-community-home	Working to better recruit, hir...
http://diversity.google/#moda...tic-representation-disabilities	Pushing for more authentic rep...
http://diversity.google/#modal-di-2021-marketplace-innovator	2021 ...
http://diversity.google/intl/...belonging/disability-inclusion/	Learn more about our disabilit...
http://diversity.google/#modal-ge-women-in-tech	Building gender equity in the ...
http://diversity.google/belon...g/diversity-annual-report/2021/	best year yet for hiring
http://diversity.google/#moda...utions-combat-gender-harassment	Developing scalable solutions ...
http://diversity.google/#modal-ge-25M-impact-challenge-women	$25M ...
http://diversity.google/intl/ALL_us/belonging/gender-equity/	Learn more about our gender eq...
http://diversity.google/#modal-ge-women-in-tech	Building gender equity in the ...
http://diversity.google/belon...g/diversity-annual-report/2021/	best year yet for hiring
http://diversity.google/#moda...utions-combat-gender-harassment	Developing scalable solutions ...
http://diversity.google/#modal-ge-25M-impact-challenge-women	$25M ...
http://diversity.google/intl/ALL_us/belonging/gender-equity/	Learn more about our gender eq...
http://diversity.google/#modal-lgbtq-benefits-lgbtq-googlers	Ensuring equity in benefits an...
http://diversity.google/#moda...spaces-of-belonging-google-maps	Boosting support for spaces of...
http://diversity.google/#modal-lgbtq-trevor-project	$2.7M ...
http://diversity.google/intl/...L_us/belonging/lgbtq-inclusion/	Learn more about our LGBTQ+ in...
http://diversity.google/#modal-lgbtq-benefits-lgbtq-googlers	Ensuring equity in benefits an...
http://diversity.google/#moda...spaces-of-belonging-google-maps	Boosting support for spaces of...
http://diversity.google/#modal-lgbtq-trevor-project	$2.7M ...
http://diversity.google/intl/...L_us/belonging/lgbtq-inclusion/	Learn more about our LGBTQ+ in...
http://diversity.google/#moda...black-leadership-representation	30% ...
http://diversity.google/intl/...sity-annual-report/2021/hiring/	improving leadership represent...
http://diversity.google/#modal-re-black-latino-businesses	Helping everyone identify and ...
http://diversity.google/#modal-re-stop-asian-hate	Celebrating the impact of the ...
http://diversity.google/intl/ALL_us/belonging/racial-equity/	Learn more about our racial eq...
http://diversity.google/#moda...black-leadership-representation	30% ...
http://diversity.google/intl/...sity-annual-report/2021/hiring/	improving leadership represent...
http://diversity.google/#modal-re-black-latino-businesses	Helping everyone identify and ...
http://diversity.google/#modal-re-stop-asian-hate	Celebrating the impact of the ...
http://diversity.google/intl/ALL_us/belonging/racial-equity/	Learn more about our racial eq...
http://diversity.google/#modal-veterans-camaraderie	Building belonging for Veteran...
http://diversity.google/#modal-veterans-careers	$29M+ ...
http://diversity.google/#modal-veterans-mental-health	Increasing access to mental we...
http://diversity.google/intl/...us/belonging/veteran-inclusion/	Learn more about our Veteran i...
http://diversity.google/#modal-veterans-camaraderie	Building belonging for Veteran...
http://diversity.google/#modal-veterans-careers	$29M+ ...
http://diversity.google/#modal-veterans-mental-health	Increasing access to mental we...
http://diversity.google/intl/...us/belonging/veteran-inclusion/	Learn more about our Veteran i...
http://diversity.google/intl/ALL_us/belonging/at-work/	At work
http://diversity.google/intl/ALL_us/belonging/in-products/	In products
http://diversity.google/intl/ALL_us/belonging/in-society/	In society
http://diversity.google/intl/ALL_us/belonging/philosophy/	Our philosophy
http://diversity.google/intl/...belonging/disability-inclusion/	Disability inclusion
http://diversity.google/intl/ALL_us/belonging/gender-equity/	Gender equity
http://diversity.google/intl/...L_us/belonging/lgbtq-inclusion/	LGBTQ+ inclusion
http://diversity.google/intl/ALL_us/belonging/racial-equity/	Racial equity
http://diversity.google/intl/...us/belonging/veteran-inclusion/	Veteran inclusion
http://diversity.google/intl/...g/product-inclusion-and-equity/	Build inclusive products
http://diversity.google/intl/...onging/accessibility-resources/	Build accessible technology
http://diversity.google/intl/...nclusion/product-accessibility/	Accessibility in our products
http://diversity.google/intl/...essibility-conformance-reports/	Accessibility Conformance Repo...
http://diversity.google/intl/...g/diversity-annual-report/2024/	Diversity Report 2024
http://diversity.google/intl/...023_diversity_annual_report.pdf	Diversity Report 2023
http://diversity.google/intl/...022_diversity_annual_report.pdf	Diversity Report 2022
http://diversity.google/intl/...023_consolidated_eeo_report.pdf	EEO-1 Report 2023 (Equal Emplo...
http://diversity.google/intl/...022_consolidated_eeo_report.pdf	EEO-1 Report 2022 (Equal Emplo...
http://diversity.google/intl/es_us/belonging/	Cambiar idioma Español

External Links (link to pages on other websites) - 169
URL	Anchor Text
https://all-in.withgoogle.com/	Create inclusive marketing
https://learning.google/	Learning Unlocking...
https://safety.google/	Safety Center Keep...
https://crisisresponse.google/	Crisis Response He...
https://sustainability.google/	Sustainability Com...
https://careers.google.com/pr...grams/people-with-disabilities/	careers site
https://careers.google.com/stories/accommodations-at-google/	workplace accommodations
https://disabilityin.org/reso...amentals-training-for-managers/	Disability Fundamentals
https://careers.google.com/st...es/googles-disability-alliance/	Disability Alliance
https://disabilityin.org/annu...nference/2020-inclusion-awards/	ERG of the Year 2020 by Disabi...
https://www.thevaluable500.com/	the Valuable 500
https://lavantconsultinginc.com/	LaVant Consulting
https://www.popupmagazine.com/yearinsearch.pdf#page=6	Andraéa LaVant
https://all-in.withgoogle.com/	All In
https://all-in.withgoogle.com...ences/people-with-disabilities/	eliminating stereotypes in rep...
https://disabilityin.org/2021-inclusion-awards/	award
https://careers.google.com/pr...grams/people-with-disabilities/	careers site
https://careers.google.com/stories/accommodations-at-google/	workplace accommodations
https://disabilityin.org/reso...amentals-training-for-managers/	Disability Fundamentals
https://careers.google.com/st...es/googles-disability-alliance/	Disability Alliance
https://disabilityin.org/annu...nference/2020-inclusion-awards/	ERG of the Year 2020 by Disabi...
https://www.thevaluable500.com/	the Valuable 500
https://lavantconsultinginc.com/	LaVant Consulting
https://www.popupmagazine.com/yearinsearch.pdf#page=6	Andraéa LaVant
https://all-in.withgoogle.com/	All In
https://all-in.withgoogle.com...ences/people-with-disabilities/	eliminating stereotypes in rep...
https://disabilityin.org/2021-inclusion-awards/	award
https://blog.google/inside-go...e/our-annual-pay-equity-review/	pay equity
https://rework.withgoogle.com.../pay-equity/steps/introduction/	for others to use
https://blog.google/inside-go...ding-our-workplace-commitments/	internal processes
https://blog.google/inside-go...s/update-workplace-commitments/	new care programs
https://blog.google/outreach-...iversity/women-of-color-summit/	Transcend
https://jigsaw.google.com/the-current/toxicity/the-problem/	disproportionately affect vuln...
https://jigsaw.google.com/	Jigsaw
https://medium.com/jigsaw/the...ence-against-women-4f5e03cc2149	globally scalable solutions to...
https://impact.economist.com/work/jigsaw/	prevalence of online violence ...
https://perspectiveapi.com/	Perspective
https://medium.com/jigsaw/tec...anage-online-abuse-5edcac127872	Harassment Manager
https://www.womentechmakers.com/	Women Techmakers
https://developers.google.com...echmakers/initiatives/hackathon	Women’s Online Safety Program
https://blog.google/technolog...womens-online-safety-week-2021/	offices around the world
https://developers.google.com...n/pathways/womens-online-safety	training
https://impactchallenge.withgoogle.com/womenandgirls2021	Google.org Impact Challenge fo...
https://blog.google/inside-go...e/our-annual-pay-equity-review/	pay equity
https://rework.withgoogle.com.../pay-equity/steps/introduction/	for others to use
https://blog.google/inside-go...ding-our-workplace-commitments/	internal processes
https://blog.google/inside-go...s/update-workplace-commitments/	new care programs
https://blog.google/outreach-...iversity/women-of-color-summit/	Transcend
https://jigsaw.google.com/the-current/toxicity/the-problem/	disproportionately affect vuln...
https://jigsaw.google.com/	Jigsaw
https://medium.com/jigsaw/the...ence-against-women-4f5e03cc2149	globally scalable solutions to...
https://impact.economist.com/work/jigsaw/	prevalence of online violence ...
https://perspectiveapi.com/	Perspective
https://medium.com/jigsaw/tec...anage-online-abuse-5edcac127872	Harassment Manager
https://www.womentechmakers.com/	Women Techmakers
https://developers.google.com...echmakers/initiatives/hackathon	Women’s Online Safety Program
https://blog.google/technolog...womens-online-safety-week-2021/	offices around the world
https://developers.google.com...n/pathways/womens-online-safety	training
https://impactchallenge.withgoogle.com/womenandgirls2021	Google.org Impact Challenge fo...
https://www.advocate.com/busi...oogle-transgender-gold-standard	coverage for gender affirming ...
https://pride.google/space-to-belong/	spaces to belong
https://blog.google/outreach-...-attributes-google-my-business/	LGBTQ-friendly
https://blog.google/outreach-...-attributes-google-my-business/	Trangender safespace
https://blog.google/outreach-...itiatives/diversity/pride-2021/	gender-neutral restrooms
https://www.google.com/maps/p...8m2!3d37.7832757!4d-122.4109797	Black Trans Lives Matter
https://www.google.com/maps/p...!8m2!3d40.7335654!4d-74.0024981	Gay Liberation Monument
https://www.thetrevorproject.org/	The Trevor Project
https://blog.google/outreach-...oogle-org/googleorg-fellowship/	Google.org Fellowship
https://blog.google/outreach-...oject-crisis-contact-simulator/	artificial intelligence system
https://www.advocate.com/busi...oogle-transgender-gold-standard	coverage for gender affirming ...
https://pride.google/space-to-belong/	spaces to belong
https://blog.google/outreach-...-attributes-google-my-business/	LGBTQ-friendly
https://blog.google/outreach-...-attributes-google-my-business/	Trangender safespace
https://blog.google/outreach-...itiatives/diversity/pride-2021/	gender-neutral restrooms
https://www.google.com/maps/p...8m2!3d37.7832757!4d-122.4109797	Black Trans Lives Matter
https://www.google.com/maps/p...!8m2!3d40.7335654!4d-74.0024981	Gay Liberation Monument
https://www.thetrevorproject.org/	The Trevor Project
https://blog.google/outreach-...oogle-org/googleorg-fellowship/	Google.org Fellowship
https://blog.google/outreach-...oject-crisis-contact-simulator/	artificial intelligence system
https://blog.google/outreach-.../racial-equity-update-nov-2021/	new onboarding programs
https://blog.google/inside-go...l-spivey-retention-progression/	Stay and Thrive
https://blog.google/outreach-...ity-commitments-one-year-later/	key growth sites
https://blog.google/outreach-...rsity/black-history-month-2022/	strengthen pathways to careers...
https://blog.google/outreach-...versity/asian-owned-businesses/	Asian-owned
https://blog.google/outreach-...pporting-black-business-owners/	Black-owned
https://blog.google/outreach-...thways-latino-owned-businesses/	Latino-owned
https://about.google/intl/ALL_us/one-and-many/	We’re celebrating this communi...
https://www.youtube.com/watch?v=SFEvsuTD9bc&t=1s	small business owners
https://artsandculture.google.com/project/aapi-cultures	Asian Pacific American Culture...
https://blog.google/outreach-...ific-american-art-and-cultures/	Asian American and Pacific Isl...
https://www.youtube.com/watch?v=jofaMg0zfu8	A100 list of the most impactfu...
https://www.youtube.com/playl...pi6ZahtOH4H4_MX0G6mlc7WVQ-J6o70	Asian Pacific American Heritag...
https://blog.google/outreach-...itiatives/diversity/apahm-2021/	$10 million
https://blog.google/outreach-.../racial-equity-update-nov-2021/	new onboarding programs
https://blog.google/inside-go...l-spivey-retention-progression/	Stay and Thrive
https://blog.google/outreach-...ity-commitments-one-year-later/	key growth sites
https://blog.google/outreach-...rsity/black-history-month-2022/	strengthen pathways to careers...
https://blog.google/outreach-...versity/asian-owned-businesses/	Asian-owned
https://blog.google/outreach-...pporting-black-business-owners/	Black-owned
https://blog.google/outreach-...thways-latino-owned-businesses/	Latino-owned
...

reasonable number of links (below 100) per page will give a better user experience.

Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.

Images

Total Images	Alt Present	Alt Missing
69	68	1

1 images do not have Alt values.

Image URL - 69
URL	ALT Text
https://lh3.googleusercontent...N-9gT0e0CuWw9Ho-tM9PJFdL0zHMAKRFFStpLEuiqquVg=w1000
https://lh3.googleusercontent...EUC0LgGmqkRYRaHi3_WiubY_zWQQridOZC9ODdSAnt8D2u_zq9g	A poised Black woman with long...
https://lh3.googleusercontent...tPE3HlXmtZ5drdtvtxR_LPGKMlOCe2GhDjtA14FdDTAJQ4p77gA	Five Googlers, three of whom a...
https://lh3.googleusercontent...Ol3gGzRhjPEuDA8mxB3x1CRuLF2WX3mzT3ieemQXpAZX4KFy8L8	A high quality photo of a Blac...
https://lh3.googleusercontent...kFfUDmPmkLV9wmun9t5vlevGdjFAeDYftMnx8MHKQu0uyDuX_cU	Two women stand next to each o...
https://lh3.googleusercontent...tPE3HlXmtZ5drdtvtxR_LPGKMlOCe2GhDjtA14FdDTAJQ4p77gA	Five Googlers, three of whom a...
https://lh3.googleusercontent...Ol3gGzRhjPEuDA8mxB3x1CRuLF2WX3mzT3ieemQXpAZX4KFy8L8	A high quality photo of a Blac...
https://lh3.googleusercontent...kFfUDmPmkLV9wmun9t5vlevGdjFAeDYftMnx8MHKQu0uyDuX_cU	Two women stand next to each o...
https://lh3.googleusercontent...AHTidtktRFvQY7s5X26y41i4aHaItxUuG3tfmWoi639dMnBz_bg	Googler Aubrie Lee (she/her) s...
https://lh3.googleusercontent...UHByCdxbl4W9ujIyewEAIPR1ly9M7AX-GUbwKEn5rnmPwQ=w616	Googler Aubrie Lee (she/her) s...
https://lh3.googleusercontent...lzsuA9urzNbp5tNPkxn0u5jx6awAbnfS7qwrJQHrVGb5RmpEk0Q	A smiling woman with short blo...
https://lh3.googleusercontent...blq3VyfUoAmbfHJD5oQ_l0FY-0OgBiKazAX01xitiQXa02WBLGw	A Black man sits in a wheelcha...
https://lh3.googleusercontent...AHTidtktRFvQY7s5X26y41i4aHaItxUuG3tfmWoi639dMnBz_bg	Googler Aubrie Lee (she/her) s...
https://lh3.googleusercontent...UHByCdxbl4W9ujIyewEAIPR1ly9M7AX-GUbwKEn5rnmPwQ=w616	Googler Aubrie Lee (she/her) s...
https://lh3.googleusercontent...lzsuA9urzNbp5tNPkxn0u5jx6awAbnfS7qwrJQHrVGb5RmpEk0Q	A smiling woman with short blo...
https://lh3.googleusercontent...blq3VyfUoAmbfHJD5oQ_l0FY-0OgBiKazAX01xitiQXa02WBLGw	A Black man sits in a wheelcha...
https://lh3.googleusercontent...UBVImlqNipIOWu4edbXK0pSd4An16lZGLBPFx7nwtdcsypF2OQw	A Black woman wearing a green ...
https://lh3.googleusercontent...gjRzRdo_4oZWWFXw8xr3eFtR9Yak5ilsLp0spupnY2SE5I=w616	A Black woman wearing a blazer...
https://lh3.googleusercontent...ZjU8W_vtFqfYM5OhBcIZtkA5-cRvHdnSNArMOADV3A_GPR2ROwI	Two women in hijabs work toget...
https://lh3.googleusercontent...0yxJcxCJW5kDdHh3wf80bM4XgwOOlcHVlY9B33B0M87SSN=w616	Two women in hijabs work toget...
https://lh3.googleusercontent...6fiFIacC6RDIlA6RNBV_rYbt9K6rl0gtaDwXjQ3D5ryIoD2ONc8	Two young girls working on lap...
https://lh3.googleusercontent...UBVImlqNipIOWu4edbXK0pSd4An16lZGLBPFx7nwtdcsypF2OQw	A Black woman wearing a green ...
https://lh3.googleusercontent...gjRzRdo_4oZWWFXw8xr3eFtR9Yak5ilsLp0spupnY2SE5I=w616	A Black woman wearing a blazer...
https://lh3.googleusercontent...ZjU8W_vtFqfYM5OhBcIZtkA5-cRvHdnSNArMOADV3A_GPR2ROwI	Two women in hijabs work toget...
https://lh3.googleusercontent...0yxJcxCJW5kDdHh3wf80bM4XgwOOlcHVlY9B33B0M87SSN=w616	Two women in hijabs work toget...
https://lh3.googleusercontent...6fiFIacC6RDIlA6RNBV_rYbt9K6rl0gtaDwXjQ3D5ryIoD2ONc8	Two young girls working on lap...
https://lh3.googleusercontent...AULGKNxieivViAxEU-sD2kzjPzCH-wPRlkx0uoNzuRNoEw3RMWC	Googlers march together in a P...
https://lh3.googleusercontent...d7oYzs2DQJx514Lz4ui2Hw5KXR0Rk2EeXv0Y1qbngDKqqQ=w616	Googlers march together in a P...
https://lh3.googleusercontent...8qZUQoS5AESNXiMHvXBPZdMZikhPHL-zgW-BH6--rps358nkQb0	A map with an image of a LGBTQ...
https://lh3.googleusercontent...AtcyfgMJRoU5h27VNiFu-jXVrUsLar4CO31cfpmPfvZasT=w616	A map with an image of a LGBTQ...
https://lh3.googleusercontent...V2bspjb5ZIfHDhBeKLGicQdElRLP1W_lnCY4dXj-ximACKYw66w	The Trevor Project logo and ta...
https://lh3.googleusercontent...yI7AzCcC4V-nMPq5pz7cAqULNK3vE1viZR4oHF59UEXuUE=w616	The Trevor Project logo and ta...
https://lh3.googleusercontent...AULGKNxieivViAxEU-sD2kzjPzCH-wPRlkx0uoNzuRNoEw3RMWC	Googlers march together in a P...
https://lh3.googleusercontent...d7oYzs2DQJx514Lz4ui2Hw5KXR0Rk2EeXv0Y1qbngDKqqQ=w616	Googlers march together in a P...
https://lh3.googleusercontent...8qZUQoS5AESNXiMHvXBPZdMZikhPHL-zgW-BH6--rps358nkQb0	A map with an image of a LGBTQ...
https://lh3.googleusercontent...AtcyfgMJRoU5h27VNiFu-jXVrUsLar4CO31cfpmPfvZasT=w616	A map with an image of a LGBTQ...
https://lh3.googleusercontent...V2bspjb5ZIfHDhBeKLGicQdElRLP1W_lnCY4dXj-ximACKYw66w	The Trevor Project logo and ta...
https://lh3.googleusercontent...yI7AzCcC4V-nMPq5pz7cAqULNK3vE1viZR4oHF59UEXuUE=w616	The Trevor Project logo and ta...
https://lh3.googleusercontent...VdCY1gnuVwdF5f6F9gQ4x7ei6K2q5t4nBX_WB4wo3HnLA5o06bA	A woman in a patterned dress s...
https://lh3.googleusercontent...T5BVGG5K_ZU3bdVEz-gqaxEDJvcdy2Ksq86eFE8NoXsuTU=w616	A woman in a patterned dress s...
https://lh3.googleusercontent...X5oIBXX2Mc6MpOjMEw8rCUNbb1jQxTF5agOaZHynbtfwa3JSfzj	Image of icons used to indicat...
https://lh3.googleusercontent...WKEA3p9BAFOUARbr3F-FbRQzTXKoY45qOpbjuviOozJaTw=w616	Image of icons used to indicat...
https://lh3.googleusercontent...cXCn1NJSyr6sJqRbgZSVGC65Lo_fHiV7S96qsTBGbJ84DsVBy-0	Hand drawn illustration of peo...
https://lh3.googleusercontent...4mDTc4zZf7oQhQ015h4S0zJyMMXucet9RnXk73rMauoOqk=w616	Hand drawn illustration of peo...
https://lh3.googleusercontent...VdCY1gnuVwdF5f6F9gQ4x7ei6K2q5t4nBX_WB4wo3HnLA5o06bA	A woman in a patterned dress s...
https://lh3.googleusercontent...T5BVGG5K_ZU3bdVEz-gqaxEDJvcdy2Ksq86eFE8NoXsuTU=w616	A woman in a patterned dress s...
https://lh3.googleusercontent...X5oIBXX2Mc6MpOjMEw8rCUNbb1jQxTF5agOaZHynbtfwa3JSfzj	Image of icons used to indicat...
https://lh3.googleusercontent...WKEA3p9BAFOUARbr3F-FbRQzTXKoY45qOpbjuviOozJaTw=w616	Image of icons used to indicat...
https://lh3.googleusercontent...cXCn1NJSyr6sJqRbgZSVGC65Lo_fHiV7S96qsTBGbJ84DsVBy-0	Hand drawn illustration of peo...
https://lh3.googleusercontent...4mDTc4zZf7oQhQ015h4S0zJyMMXucet9RnXk73rMauoOqk=w616	Hand drawn illustration of peo...
https://lh3.googleusercontent...EuYxs3jx_GxRCsDxsLxnxTeiklSwIJvIVOssX0N5hKj_hQRs0ww	A crowd of people wearing athl...
https://lh3.googleusercontent...tSlS43jGEMjBq1ienu49n3GrxQR5cThg8GGFVP7WZGD52A=w616	A crowd of people wearing athl...
https://lh3.googleusercontent...LeI-CXYzJ5InnRwtX1WYaFEsN7tuA_MbD5vnMjBP-bx74Ro0chA	A family of four sitting at a ...
https://lh3.googleusercontent...SwBRYbGtm7IPH7RGL17vTQYnQ7NwQYUzuI7090DrHazPeTIwoOE	Close up of a woman with an af...
https://lh3.googleusercontent...EuYxs3jx_GxRCsDxsLxnxTeiklSwIJvIVOssX0N5hKj_hQRs0ww	A crowd of people wearing athl...
https://lh3.googleusercontent...tSlS43jGEMjBq1ienu49n3GrxQR5cThg8GGFVP7WZGD52A=w616	A crowd of people wearing athl...
https://lh3.googleusercontent...LeI-CXYzJ5InnRwtX1WYaFEsN7tuA_MbD5vnMjBP-bx74Ro0chA	A family of four sitting at a ...
https://lh3.googleusercontent...SwBRYbGtm7IPH7RGL17vTQYnQ7NwQYUzuI7090DrHazPeTIwoOE	Close up of a woman with an af...
https://lh3.googleusercontent...deHh44wgJm37K8kfqIS-ebYpJtwJm3-EqvAsqibpOB_ROXRygXA	Portrait of a man talking into...
https://lh3.googleusercontent...Wo6n6zGaQTDYmkNVTz_8PgrUQsMKuHVhJj_FRFtgK_YAvm3xs9Y	Man at the beach looks back ov...
https://lh3.googleusercontent...deHh44wgJm37K8kfqIS-ebYpJtwJm3-EqvAsqibpOB_ROXRygXA	Portrait of a man talking into...
https://lh3.googleusercontent...Wo6n6zGaQTDYmkNVTz_8PgrUQsMKuHVhJj_FRFtgK_YAvm3xs9Y	Man at the beach looks back ov...
https://lh3.googleusercontent...u9d4NPEE_9MwiCxbpbwgmLUrxAKzOFhyAcMKBdS1dCPXg=w1000	Google awarded the title of 'M...
https://lh3.googleusercontent...gjiz0l4l9syET8nNPYevOTmaZ3jeRS21vd3CRB5Za58uV5uVxNJ	A bald Black man wearing a lon...
https://lh3.googleusercontent...gjiz0l4l9syET8nNPYevOTmaZ3jeRS21vd3CRB5Za58uV5uVxNJ	A bald Black man wearing a lon...
https://lh3.googleusercontent...S5ChHkFVe8lLLE4zOERSms4LpudeUxop90h8bjhTC7jCO8=w385	An illustration of seven diver...
https://lh3.googleusercontent...UynpqhCrPA-KGDEPlF_mo6TPuP5o6tv28v_aDeY0Hr6NTM=w385	A Black woman with curly hair ...
https://lh3.googleusercontent...S5ChHkFVe8lLLE4zOERSms4LpudeUxop90h8bjhTC7jCO8=w385	An illustration of seven diver...
https://lh3.googleusercontent...UynpqhCrPA-KGDEPlF_mo6TPuP5o6tv28v_aDeY0Hr6NTM=w385	A Black woman with curly hair ...

search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.

CSS

Style Block In Same Page	Links to External Style Files	Total
0	1	1

Excellent! all stylesheets are kept in separate files.

Links To External Stylesheet Files - 1
Stylesheet URL	rel	type
http://diversity.google/belonging/static/index.min.css?cachebust=85a1c98	stylesheet

Script

Scripts Block In Same Page	Links to External Script Files	Total
8	3	11

You have 8 script blocks in the same file, try to put them in a separate file.

Links To External Script Files - 3
Script URL	Type
https://ajax.googleapis.com/ajax/libs/hammerjs/2.0.8/hammer.min.js
https://www.youtube.com/player_api
http://diversity.google/belonging/static/index.min.js?cachebust=b0a2c10

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.

Blog Or News Release

Link to Blog / News Release Page
https://blog.google/inside-go...e/our-annual-pay-equity-review/	pay equity

Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.

Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.

DMOZ Listing

No

Your site is not listed in the DMOZ Open Directory. DMOZ Open Directory Project

Google Analytics

Analytics Service is not implemented for the site.

Social Media Integration

Your site is not integrated with Facebook, Twitter or Google+.

Facebook Page	Not Found
Twitter Account	Not Found
Google+ Page	Not Found

Trustworthiness

0

No Trustworthiness Score is calculated for the site.

0 - 19	20 - 39	40 - 59	60 - 79	80 - 100
0
Very Poor	Poor	Unsatisfactory	Good	Excellent

Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.

Child Safe

0 No Child Safe Score is calculated for the site.

0 - 19	20 - 39	40 - 59	60 - 79	80 - 100
0
Very Poor	Poor	Unsatisfactory	Good	Excellent

Safe Browsing

Safe! the site diversity.google is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.

Traffic Rank

558,593^th most visited website in the world.
your site has a fair good traffic rank across the world.

Websites On Same Server

Fair Enough! number of domains (14 - campuslondon.com, about.google, domains.google, safety.google, wellbeing.google, youtubego.com, readalong.google, businessmessages.google, diversity.google, about.youtube, wallet.google, health.google, transparency.google, tv.google) hosted on the same server as diversity.google (ip : 216.239.32.29) could be lesser.

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.

Server Location

your server (IP : 216.239.32.29) is located at United States

ensure your server is not located far away from most of your site visitors.

HTTP Compression

No

your website server does not support HTTP Compression.

Caching

No

your website server does not support Caching.

Server Signature

Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.

Domain Info

diversity.google ( 16 characters )

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On	Last Modified On	Expires On
unknown	unknown	unknown
unknown old	unknown ago	unknown from today

unknown old

Domain is going to expire in less than a year time (unknown from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.

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