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experian.ca favicon experian.ca

Excellent Practice26
Improvement Could be Made11
Critical Issues to Attend11
Nov 18, 2024 11:14 AM

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Recommended Actions

  • Set meta keywords.
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  • Remove some of the text content and make the text to code ration to be within 15%-70%.
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  • Add more authoritative back-links for your site.
  • Add more authoritative back-links for your site.
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Detailed Reviews

Related Category
Most related categories of this website.

advertising   careers   courses   dog   energy   management   marketing   social  

Title
Business Products and Solutions | Experian

Words count: 5    Unique Words: 5    Length: 42 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description
Access data, technology and analytics to drive better decisions and the best business outcomes through our innovative business solutions and products.

Words count: 21    Length: 150 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


Excellent! Your meta description contains between 70 and 160 characters.

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
Business Products and Solutions | Experian www.experian.ca/
Access data, technology and analytics to drive better decisions and the best business outcomes through our innovative business solutions and products.

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords
Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

access  analytics  automotive  blog  breach  business  collections  commercial  compliance  consumer  credit  customer  data  datasmall  decisioning  desc  experian  financial  fraud  healthcare  identity  insights  management  marketing  partner  patient  portal  products  quality  regulatory  report  risk  services  servicessmall  small  solutions  solutionssmall  solving  tax  technology 

Top 20 Keywords
Total Terms Count: 1,338

It is nice! the word density is quite ok.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
desc 106 7.92%
data 48 3.59%
business 46 3.44%
experian 37 2.77%
management 29 2.17%
credit 27 2.02%
solutions 25 1.87%
report 22 1.64%
marketing 18 1.35%
small 16 1.20%
solving 16 1.20%
insights 14 1.05%
identity 13 0.97%
services 13 0.97%
analytics 13 0.97%
automotive 10 0.75%
blog 10 0.75%
decisioning 10 0.75%
commercial 9 0.67%
quality 9 0.67%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
131400000110029

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H1>

(1)
Tomorrow starts today

<H2>

(3)
Data-driven solutions for every industry
Why Experian
Insights

<H3>

(14)
Experian Global Sites
Data
Analytics
Technology
Experian Edge
Commercial Insights Hub
The State of Claims 2022
Experian Automotive Quarterly Trends
2023-2024 Data Breach Response Guide
Ask the Expert: Back-to-school advertising
Data Management Research report
Ready to speak with an expert about Experian business products or solutions?
Need help with your personal credit report, disputes or fraud alerts?
Looking for assistance with your small business credit report?
<I> (11)


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level
0

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
Language
en Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Favicon
Excellent! the website has a shortcut favicon image.

RSS
the website does not have a RSS Feed.

Robots.txt
http://experian.ca/robots.txt Excellent! the website has a Robots.txt file to regulate search engine crawlers access.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
http://experian.ca/sitemap.xml Excellent! the website has a XML Sitemap to guide search engine crawlers for indexing its pages.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.34 seconds - 50.87 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
2.47 s 0.02 s 0.02 s 0.00 s 1.38 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
17 Kb (17,297 bytes)

The page is a bit too small, it may not have enough relevant content to rank well!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
17 Kb (17,297 bytes) 11 Kb (11,124 bytes) 6 Kb (6,173 bytes) 180.20 %


The Text/HTML Code Ratio is a bit too high, it might be considered as spam by search engines.

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
1 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
3 redirections were detected for loading this page.

Using HTTPS
Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites http://www.experian.ca and http://experian.ca are resolved to the same url :https://www.experian.com/business/

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
IP Canonicalization
IP address of the site http://45.60.122.189 is forwarded to https://www.experian.com/business/, instead of to its domain name site experian.ca.

URL Rewrite
Excellent! your urls are clean.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
Excellent! your do not use underscore in your URLs.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Links
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
210 179 389


Too many links (389), it may be considered as spam!

Internal Links (link to pages within this domain) - 210
URL Anchor Text
http://experian.ca/#local-navSkip to main navigation
http://experian.ca/#Share price at
http://experian.ca/#Global Sites
https://www.experian.ca/Canada
http://experian.ca/#
http://experian.ca/business/index
http://experian.ca/#Toggle main navigation
http://experian.ca/#mainTopSkip to main content
http://experian.ca/business/solutionsSolutions
http://experian.ca/business/solutionsSolutions
http://experian.ca/business/solutions/advanced-analyticsAdvanced Analytics & Modeling
http://experian.ca/busin...olutions/debt-management-collectionsCollections & Debt Recovery
http://experian.ca/business/solutions/commercial-solutionsCommercial Solutions
http://experian.ca/business/solutions/customer-managementCustomer Management
http://experian.ca/business/solutions/credit-decisioningCredit Decisioning
http://experian.ca/business/solutions/credit-profile-reportCredit Profile Reports
http://experian.ca/busin...s/solutions/data-furnisher-reportingData Reporting & Furnishing
http://experian.ca/business/solutions/data-solutionsData Sources
http://experian.ca/business/solutions/data-qualityData Quality & Management
http://experian.ca/business/solutions/fraud-managementFraud Management
http://experian.ca/business/solutions/identity-solutionsIdentity Solutions
http://experian.ca/business/solutions/marketing-solutionsMarketing Solutions
http://experian.ca/business/solutions/regulatory-complianceRegulatory Compliance
http://experian.ca/business/solutions/risk-managementRisk Management
http://experian.ca/business/solutions/employer-servicesWorkforce Management
http://experian.ca/business/solutions/advanced-analyticsAdvanced Analytics & Modeling
http://experian.ca/busin...lytics/machine-learning-ai-analyticsArtificial Intelligence & Mach...
http://experian.ca/busin...ytics/decisioning-analytics-insightsAnalytical Decisioning
http://experian.ca/busin...ed-analytics/data-analytics-modelingAnalytics & Models
http://experian.ca/busin...tics/business-intelligence-analyticsBusiness Intelligence
http://experian.ca/business/solutions/data-solutionsData Sources
http://experian.ca/busin...d-analytics/data-discovery-solutionsData Discovery & Analysis
http://experian.ca/busin...olutions/debt-management-collectionsCollections & Debt Recovery
http://experian.ca/busin...ollections/debt-collection-analyticsCollections Analytics & Insigh...
http://experian.ca/busin...ollections-prioritization-strategiesCollections Prioritization Str...
http://experian.ca/business/solutions/regulatory-complianceRegulatory Compliance
http://experian.ca/busin...ement-collections/skip-tracing-toolsData & Skip Tracing
http://experian.ca/busin...-collections/debt-portfolio-analysisDebt Portfolio Evaluation
http://experian.ca/busin...-collections/omnichannel-collectionsOmnichannel Collections
http://experian.ca/business/solutions/customer-managementCustomer Management
http://experian.ca/busin...count-portfolio-management-solutionsAccount & Portfolio Monitoring
http://experian.ca/busin...ment/digital-transformation-servicesDigital Transformation
http://experian.ca/busin...ustomer-management/partner-solutionsPartner with Experian
http://experian.ca/business/solutions/credit-decisioningCredit Decisioning
http://experian.ca/busin...it-decisioning/credit-decision-toolsCredit Decisioning Tools
http://experian.ca/busin...oning/customer-acquisition-solutionsCustomer Acquisition
http://experian.ca/busin...advanced-analytics/credit-attributesCredit Attributes
http://experian.ca/busin...credit-decisioning/credit-risk-scoreCredit Risk Scores
http://experian.ca/busin...tions-platforms/decisioning-softwareDecisioning Software
http://experian.ca/busin...edit-decisioning/instant-decisioningInstant Decisioning
http://experian.ca/busin...-platforms/loan-origination-softwareLoan Origination Software
http://experian.ca/busin...s/solutions/data-furnisher-reportingData Reporting & Furnishing
http://experian.ca/busin...er-reporting/report-to-credit-bureauConsumer Data Furnishing
http://experian.ca/busin...er-reporting/commercial-data-furnishCommercial Data Reporting
http://experian.ca/business/solutions/data-solutionsData Sources
http://experian.ca/automotive/auto-vehicle-dataAutomotive Market Data​
http://experian.ca/busin...ta-solutions/alternative-credit-dataAlternative Credit Data (Exten...
http://experian.ca/busin...olutions/business-credit-informationBusiness & Commercial Credit D...
http://experian.ca/busin...ons/data-solutions/buy-now-pay-laterBuy Now Pay Later
http://experian.ca/busin.../data-solutions/consumer-credit-dataConsumer Credit Report Data
http://experian.ca/busin...olutions/customer-insights-solutionsCustomer Insights
http://experian.ca/busin...tions/fraud-identity-data-managementFraud & Identity Data
http://experian.ca/busin...a-solutions/marketing-data-analyticsMarketing Data
http://experian.ca/busin...ata-solutions/open-banking-solutionsOpen Banking
http://experian.ca/busin...a-solutions/third-party-data-sourcesThird-Party Data Sets
http://experian.ca/business/solutions/data-qualityData Quality & Management
http://experian.ca/busin...data-quality/data-quality-managementData Management
http://experian.ca/busin...s/data-quality/data-quality-softwareData Quality
http://experian.ca/busin...-quality/business-software-solutionsData Software Solutions
http://experian.ca/business/solutions/fraud-managementFraud Management
http://experian.ca/busin...s/fraud-management/first-party-fraud1st Party Fraud
http://experian.ca/busin...s/fraud-management/third-party-fraud3rd Party Fraud
http://experian.ca/busin...ud-management/account-takeover-fraudAccount Takeover
http://experian.ca/busin...ions/fraud-management/bust-out-fraudBust Out Fraud
http://experian.ca/busin...d-management/commercial-entity-fraudCommercial Entity Fraud
http://experian.ca/busin...lutions/identity-resolution-servicesIdentity Resolution
http://experian.ca/data-breach/indexGlobal Data Breach Services
http://experian.ca/busin.../risk-based-authentication-solutionsRisk Based Authentication​
http://experian.ca/busin...-management/synthetic-identity-fraudSynthetic Identity​
http://experian.ca/business/solutions/identity-solutionsIdentity Solutions
http://experian.ca/busin...lutions/identity-resolution-servicesIdentity Resolution
http://experian.ca/busin...utions/identity-management-solutionsIdentity Management
http://experian.ca/busin...ions/identity-verification-solutionsIdentity Verification
http://experian.ca/busin...lutions/customer-identity-protectionCustomer Identity Protection​
http://experian.ca/business/solutions/marketing-solutionsMarketing Solutions
http://experian.ca/busin...keting-solutions/campaign-activationCampaign Activation Solutions
http://experian.ca/busin...solutions/credit-marketing-solutionsCredit Marketing Solutions
http://experian.ca/busin...utions/identity-resolution-marketingIdentity & Targeting Solutions
http://experian.ca/busin...solutions/customer-loyalty-solutionsIncrease Customer Loyalty
http://experian.ca/busin...a-solutions/marketing-data-analyticsMarketing Data
http://experian.ca/busin...olutions/marketing-measurement-toolsMeasurement Solutions
http://experian.ca/business/solutions/regulatory-complianceRegulatory Compliance
http://experian.ca/busin...nce/regulatory-governance-complianceRegulatory Governance
http://experian.ca/busin...nce-solutions-financial-institutionsRegulations
http://experian.ca/business/solutions/risk-managementRisk Management
http://experian.ca/automotive/autocheck-businessAutomotive Vehicle History
http://experian.ca/busin...sk-management/customer-risk-analysisCustomer Risk Analytics
http://experian.ca/busin...isk-management/credit-portfolio-riskCredit Risk
http://experian.ca/busin...risk-management/fraud-risk-solutionsFraud Risk
http://experian.ca/busin...isk-management/model-risk-managementModel Risk Management
...

External Links (link to pages on other websites) - 179
URL Anchor Text
https://www.experian.comConsumer
https://www.experian.com/small-business/Small Business
https://www.experian.com/business/Business
https://www.experian.com/help/Consumer Support
https://www.experian.com/blogs/ask-experian/Credit Advice
https://www.experian.com.ar/Argentina
https://www.experian.com.au/Australia
https://www.experian.at/Austria
https://www.serasaexperian.com.br/Brazil
https://www.experian.bg/Bulgaria
https://www.experian.cl/Chile
https://www.experian.com.cn/China
https://www.datacredito.com.coColombia
https://www.experian.dk/Denmark
https://www.experian.de/Germany
https://www.experian.com.hk/Hong Kong
https://www.experian.inIndia
https://www.experian.ie/Ireland
https://www.experian.it/Italy
https://www.experian.co.jp/Japan
https://www.experian.com.my/Malaysia
https://www.experian.com.mx/Mexico
https://www.experian.nl/Netherlands
https://www.experian.co.nz/New Zealand
https://www.experian.no/Norway
https://www.intelidat.com/Panama
https://www.experian.com.pe/Peru
https://www.experian.com.sg/Singapore
https://www.experian.co.za/South Africa
https://www.experian.es/indexSpain
https://www.experian.com.se/Sweden
https://www.experian.ch/Switzerland
https://www.experian.com.tw/Taiwan
https://www.experian.com.tr/Türkiye
https://www.experian.co.uk/United Kingdom
https://www.experian.com/business/productsProducts
https://www.experian.com/mortgage/Mortgage
https://www.experian.com/telecommunicationsTelecommunications
https://www.experian.com/business-information/Commercial Financial Instituti...
https://www.experian.com/innovation/thought-leadershipResources
https://www.experian.com/innovation/subscriptionPreference Center
https://www.experian.com/blogs/business-information/Business Information
https://www.experian.com...-information/commercial-insights-hubCommercial Insights Hub
https://www.experian.com/blogs/data-breach/Data Breach Resolution
https://www.edq.com/blog/Data Quality Trends
https://www.experian.com...ess/thought-leadership/experian-edgeEconomic and Market Insights
https://www.experian.com/blogs/employer-services/Employer Services
https://www.experian.com/blogs/insights/Experian Insights
https://www.experian.com/blogs/partner-solutions/Experian Partner Solutions
https://www.experian.com/blogs/healthcare/Healthcare
https://www.experian.com/blogs/marketing-forward/Marketing Forward
https://www.experian.com/blogs/small-business-matters/Small Business Matters
https://www.experianplc.com/Investor Relations
https://developer.experian.com/Developer Portal & API Hub
https://www.autocheck.com/members/login.doAutoCheck
https://www.autocount.com/default.asp?wci=CustomerLoginAutoCount
https://automotive.a.apps.experian.com/loginAutoCount Accelerate
https://eme.experian.com/login/Experian Marketing Engine
https://velocity.experian.com/#/signinVelocity
https://www.mpv.com/app/WebObjects/ClaimScrubberClaim Scrubber
https://claims.ecare.comClaimSource®
https://healthcare.searchamerica.com/login.jspCollections Optimization Manag...
https://healthcare.searchamerica.com/login.jspCompliance Manager
https://www.mpv.com/app/WebObjects/ContractManagementContract Manager
https://healthcare.searchamerica.com/login.jspIdentity Verification
https://onesource.passpo...thealth.com/_members/Home/Login.aspxMedical Necessity
https://onesource.passpo...thealth.com/_members/Home/Login.aspxOneSource®
https://ordersmart.passporthealth.com/login.jspOrder Manager
https://www.mpv.com/app/...bObjects/PatientResponsibilityPricerPatient Estimates
https://healthcare.searchamerica.com/login.jspPatient Financial Clearance
https://apps.myhealthdirect.com/Login/logonPatient Schedule
https://www.mpv.com/payeralertsPayer Alerts
https://smallbusiness.ex...px?link=5502&offercode=expbsloginbcrBusiness Credit Reports
https://ss1.experian.com/BusinessIQ/login.htmlBusinesslQ
https://smallbusiness.ex...px?link=5502&offercode=expbsloginsbcSmall Business Credit
https://myaccount.smartbusinessreports.com/login2.aspxSmart Business Reports
http://supplier.smartbus...e=expentdropdownscr&sv=37&fromLSCK=1Supplier Check Reports
https://www.paperlessemployee.com/ACA Reporting
https://www.paperlessemployee.com/Compliance Library
https://www.paperlessemployee.com/I-9 Management
https://www.paperlessemployee.com/Pay Statements
https://clientportal.taxcreditco.com/Tax Credits
https://www.paperlessemployee.com/Tax Statements
https://www.paperlessemployee.com/Tax Withholding
https://unemployment.experian.com/Unemployment Management
https://voie.experian.com/app/emp/emplogin.aspxVerification Fullfillment
https://omniactivation.experian.com/AudienceEngineAudience Engine
http://www.smartbusiness...brec/?link=5002&offercode=bprdrpdwmnBusiness Public Records
https://contractor.smart....aspx?link=5002&offercode=expbsloginContractorCheck
https://www.experian.com/access/login.htmlExperian Access
https://connect.experian.com/login/Experian Connect
https://www.edq.com/Account/SignIn/?returnUrl=/Experian Data Quality
https://developer.experian.com/Experian Developer Portal
https://ww2.experian.com/listprocessingsolution/LPS (List Processing Solution)
https://www.segmentationportal.com/usMosaic Portal
https://www.experian.com/small-business/app/account/login.doSmall Business Services
https://www.autocheck.com/members/login.doAutoCheck
https://www.autocount.com/default.asp?wci=CustomerLoginAutoCount
https://automotive.a.apps.experian.com/loginAutoCount Accelerate
https://eme.experian.com/login/Experian Marketing Engine
...

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Images
Total Images Alt Present Alt Missing
21 3 18


18 images do not have Alt values.

Image URL - 21
URL ALT Text
http://experian.ca/conte...m/experian/smart-hero/FY24-Homepage-marquee_2000x800.jpg
http://experian.ca/conte...iness/images/page-images/homepage-solution01_450x225.jpg
http://experian.ca/conte...iness/images/page-images/homepage-solution03_450x225.jpg
http://experian.ca/conte...iness/images/page-images/homepage-solution05_450x225.jpg
http://experian.ca/conte...iness/images/page-images/homepage-solution17_450x225.jpg
http://experian.ca/conte...iness/images/page-images/homepage-solution02_450x225.jpg
http://experian.ca/conte...iness/images/page-images/homepage-solution04_450x225.jpg
http://experian.ca/conte...iness/images/page-images/homepage-solution06_450x225.jpg
http://experian.ca/conte...iness/images/page-images/homepage-solution13_450x225.jpg
http://experian.ca/conte...iness/images/page-images/homepage-solution15_450x225.jpg
http://experian.ca/conte...iness/images/page-images/homepage-solution09_450x225.jpg
http://experian.ca/conte...iness/images/page-images/homepage-solution10_450x225.jpg
http://experian.ca/conte...iness/images/page-images/homepage-solution16_450x225.jpg
http://experian.ca/conte...iness/images/page-images/homepage-solution14_450x225.jpg
http://experian.ca/conte...iness/images/page-images/homepage-solution12_450x225.jpg
http://experian.ca/conte...iness/images/page-images/homepage-solution11_450x225.jpg
http://experian.ca/conte...iness/images/page-images/homepage-solution07_450x225.jpg
http://experian.ca/conte...iness/images/page-images/homepage-solution08_450x225.jpg
http://experian.ca/conte...ss/images/page-images/FY24-homepage-column01_800x420.jpgdata
http://experian.ca/conte...ss/images/page-images/FY24-homepage-column02_800x420.jpghands typing on keyboard
http://experian.ca/conte...ss/images/page-images/FY24-homepage-column03_800x420.jpgcloud technology


search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
CSS
Style Block In Same Page Links to External Style Files Total
9 1 10


You have 9 style blocks in the same file, try to put them in a separate file.

Links To External Stylesheet Files - 1
Stylesheet URL rel type
http://experian.ca/etc.c...s/dependencies-v2.min.css?v=2024.1029.1161856.0004914674stylesheettext/css

Script
Scripts Block In Same Page Links to External Script Files Total
6 4 10


Too many (4) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 4
Script URL Type
http://experian.ca/etc.c...mons/clientlibs/na.min.js?v=2024.1029.1161856.0004914674text/javascript
http://experian.ca/etc.c...bs/dependencies-v2.min.js?v=2024.1029.1161856.0004914674text/javascript
http://experian.ca/_Inca...YLWA=719d34d31c8e3a6e6fffd425f7e032f3&ns=3&cb=1449120076text/javascript

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page
https://www.experian.com/blogs/ask-experian/Credit Advice


Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing
No

Your site is not listed in the DMOZ Open Directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Social Media Integration
Your site is not integrated with Facebook, Twitter or Google+.

Facebook PageNot Found
Twitter AccountNot Found
Google+ PageNot Found


Trustworthiness
0

No Trustworthiness Score is calculated for the site.

0
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
0 No Child Safe Score is calculated for the site.

0
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Safe Browsing
Safe! the site experian.ca is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
Your site is not among the most visited 1 million websites in the world.
Websites On Same Server
Excellent! You do have very few domains (4 - experian.com, experian.ca, taxcreditco.com, autocount.com) hosted on the same server as experian.ca (ip : 45.60.122.189).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
HTTP Compression
No

your website server does not support HTTP Compression.

Caching
No

your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
18 years, 242 days old ( 1st registered on : 2006-03-22 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires
0 years, 122 days from today ( expires on : 2025-03-21 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

domain is expiring in less than a year.

Domain Info
experian.ca ( 11 characters )

Domain Registrar : CIRA

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
2006-03-22 2006-03-22 2025-03-21
18 years, 242 days old 18 years, 242 days ago 0 years, 122 days from today
18 years, 242 days old


Domain Name Servers used by experian.ca
DNS Name IP Address
exp5.experian.com205.174.34.148
exp4.experian.com194.60.173.194
exp1.experian.com205.174.34.56


Domain is going to expire in less than a year time (0 years, 122 days from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.

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