insuranceday.com

	Excellent Practice	24

	Improvement Could be Made	10

	Critical Issues to Attend	14

Oct 21, 2024 06:47 AM

Recommended Actions

✔ Set meta keywords.
✔ Reduce the number of H1 tags, only use one to include the most important keywords.
✔ Use more straight forward terms, avoid using too much jargon in the page content.
✔ Create and add a robots.txt for your site.
✔ Create a XML sitemap for your site.
✔ Move the 17 inline css components to an external style sheet file.
✔ Reduce number of links to other pages.
✔ Add more authoritative back-links for your site.
✔ Add more authoritative back-links for your site.
✔ Increase the traffic of your site.
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Most related categories of this website.

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Title

Home :: Insurance Day

Words count: 3 Unique Words: 3 Length: 21 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.

Description

Keep up to date with the global Insurance and Reinsurance news and analysis

Words count: 13 Length: 75 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]

Excellent! Your meta description contains between 70 and 160 characters.

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.

Google SERP Preview

Home :: Insurance Day www.insuranceday.com/
Keep up to date with the global Insurance and Reinsurance news and analysis

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.

Keywords

Words count: 0 Length: 0 characters keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.

Keywords Cloud

This keywords cloud gives your an idea of what are those important keywords appears in your website.

address analysis brokers cookies customer cyber days european fields focus hours insights insurance intelligence interviews launches limited list lloyd london marine maritime market mga miller milton news north oct priced registered reinsurance risk rsquo sep set sign support underwriting war

Top 20 Keywords

Total Terms Count: 1,016

Excellent! No terms has a density of more than 3%, all are optimized to be within 1% - 3%.

Top 20 terms occurance and density
Keyword	In Body	Density
oct	20	1.97%
rsquo	17	1.67%
market	16	1.57%
lloyd	15	1.48%
news	15	1.48%
intelligence	12	1.18%
interviews	11	1.08%
risk	10	0.98%
days	10	0.98%
analysis	9	0.89%
sign	9	0.89%
insurance	9	0.89%
maritime	7	0.69%
limited	7	0.69%
cyber	7	0.69%
marine	7	0.69%
list	6	0.59%
insights	6	0.59%
support	6	0.59%
war	6	0.59%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.

Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.

Highlight

<H1>	<H2>	<H3>	<H4>	<H5>	<H6>	<B>	<U>	<I>	<EM>	<STRONG>	Total
5	0	37	0	12	27	4	0	3	2	0	90

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H1> (5)	Top Stories New risk environment calls for a holistic approach: Ferma president Analysis and Comment Customer churn 'threatens growth of cyber market': CFC's Trueman Hot Topics
<H3> (37)	European firms increase reliance on captives in hard market H&M premiums fairly priced at present: Miller’s Townsend SiriusPoint eyes further North America MGA tie-ups Lloyd's stocks lead post-Milton rebound Latest Articles Most Read European firms increase reliance on captives in hard market A European perspective on nuclear verdicts SiriusPoint eyes further North America MGA tie-ups H&M premiums fairly priced at present: Miller’s Townsend Lloyd's stocks lead post-Milton rebound Regulators tighten focus on non-financial misconduct Continental marine brokers overcoming Brexit disruption: Alta Signa MGAs more open to adoping AI: Xceedance's Parcelli Digital twins could play a key role in encouraging climate resilience Making complex issues simple Black Sea war risk rates heading north following Russian attacks Lloyd’s CEO: insurers 'uniquely placed to provide leadership' War risk proceeds propping up marine hull market Black Sea war risk pricing drops sharply but fears grow of attacks over summer Pen Underwriting relaunches cyber insurance for large corporates Ransomware claims severity surges 68% in H1 Customer churn 'threatens growth of cyber market': CFC's Trueman Beazley, Munich Re and Gallagher Re publish cyber risk whitepaper PPL partners with Microsoft on trading hub PPL introduces simplified 'express contracts' route Supercede upgrades platform to streamline reinsurers’ workflows LMA launches computable contracts consultation H&M premiums fairly priced at present: Miller’s Townsend Continental marine brokers overcoming Brexit disruption: Alta Signa QBE set to launch US inland marine offering Black Sea war risk rates heading north following Russian attacks You must sign in to use this functionality Authentication.SignIn.HeadSignInHeader Register Email Article Sign In To Set a Search Alert
<H5> (12)	New risk environment calls for a holistic approach: Ferma president 33 min ago European firms increase reliance on captives in hard market 37 min ago Axa XL Re appoints Schiffer as NA reinsurance chief 5 hours ago Beat Capital launches US middle-market E&S underwriter 5 hours ago California launches pilot parametric flood insurance programme 5 hours ago Daily Digest: Miller on hull pricing, SiriusPoint eyes more MGA tie-ups, CoreLogic pegs Milton losses 9 hours ago Moody's RMS estimates combined Helene and Milton loss at up to $55bn 6 days ago How MS Amlin transformed its approach to inclusion to bring more women leaders into the Lloyd’s market 5 days ago QBE set to launch US inland marine offering 6 days ago Energy MGA Volt launches backed by BP Marsh 7 days ago Arch Capital chief executive Grandisson retires 6 days ago Ransomware claims severity surges 68% in H1 7 days ago
<H6> (27)	News Interviews Opinion Interviews Interviews Analysis Analysis Interviews Interviews Opinion Interviews Analysis News Analysis Analysis News News Interviews News News News News News Interviews Interviews News Analysis
<B> (4)	my@email.address Please Note:
<I> (3)
<EM> (2)	This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call UK support +44 (0)20 3377 3996 / APAC support at +65 6508 2430 This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call UK support +44 (0)20 3377 3996 / APAC support at +65 6508 2430

HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page

Reading Level

28.6

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.

Language

the website does not declare its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.

Page Encoding

utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.

Favicon

Excellent! the website has a shortcut favicon image.

RSS

the website does not have a RSS Feed.

Robots.txt

Robots.txt is not presented for the site.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.

XML Sitemap

XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).

Loading Time

1.22 seconds - 37.72 Kb/s

Excellent! the loading speed is pretty fast!

Estimated loading time for different internet connections
Modem (56Kbits/s)	Mobile/HSDPAM (7.2Mbits/s)	ADSL (8Mbits/s)	Cable (30Mbits/s)	Optical Fibre (100Mbits/s)
6.57 s	0.05 s	0.05 s	0.01 s	3.68 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.

Total Size

46 Kb (46,021 bytes)

Excellent! the page size is just nice, that is within 30K-150K!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading

Text To Code Ratio

Total Size	Text Size	HTML Code Size	Text/HTML Code Ratio
46 Kb (46,021 bytes)	8 Kb (8,185 bytes)	38 Kb (37,836 bytes)	21.63 %

Excellent! the text to html code ratio is just nice, that is within 15%-70%!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.

Flash

Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.

Frame

Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.

Inline CSS

17 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.

Nested Table

Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.

Plain Text Email

Excellent! No Plain Text Email is detected on this page.

Redirect Count

1 redirection was detected for loading this page.

Using HTTPS

Excellent! HTTPS is used for your page.

WWW Resolve

Excellent! the websites https://www.insuranceday.com/ and http://insuranceday.com are resolved to the same url :https://www.insuranceday.com/

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).

URL Rewrite

Non SEO Friendly URLs
http://insuranceday.com/search#?regions=Europe
http://insuranceday.com/search#?topic=Risk+Management
https://insuranceday.com/sear...&sortOrder=desc&publication=Insurance Day#searchTop
http://insuranceday.com/search#?regions=London
http://insuranceday.com/search#?markets=Lloyds
http://insuranceday.com/search#?markets=Specialty
https://insuranceday.com/sear...&publication=Insurance%20Day&topic=Brexit#searchTop
https://insuranceday.com/sear...=Insurance%20Day&topic=Asset%20management#searchTop
https://insuranceday.com/sear...blication=Insurance%20Day&topic=Diversity#searchTop
https://insuranceday.com/sear...Day§ors=Technology%20and%20Innovation#searchTop
https://insuranceday.com/sear...=Insurance%20Day&topic=Hurricane%20Season#searchTop
https://insuranceday.com/sear...ublication=Insurance%20Day&topic=Renewals#searchTop
https://insuranceday.com/sear...ublication=Insurance%20Day§ors=Energy#searchTop
https://insuranceday.com/sear...ay§ors=Political%20Risk%20and%20Trade#searchTop
https://insuranceday.com/sear...&publication=Insurance%20Day&topic=Losses#searchTop
https://insuranceday.com/sear...Insurance%20Day&topic=Claims%20Management#searchTop
https://insuranceday.com/sear...cation=Insurance%20Day§ors=Regulation#searchTop

You may use url rewrite techniques to make these 17 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.

Underscore In URL

Excellent! your do not use underscore in your URLs.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.

Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.

Links

Internal Links (link to pages within this domain)	External Links (link to pages on other websites)	Total
133	28	161

Too many links (161), it may be considered as spam!

Internal Links (link to pages within this domain) - 133
URL	Anchor Text
http://insuranceday.com/
http://insuranceday.com/
http://insuranceday.com/
http://insuranceday.com/hot-topics/ukraine-war	Ukraine War
http://insuranceday.com/hot-topics/alternative-capital	Alternative Capital
http://insuranceday.com/hot-topics/market-modernisation	Market Modernisation
http://insuranceday.com/hot-topics/brokers-and-distribution	Brokers
http://insuranceday.com/markets/cyber	Cyber
http://insuranceday.com/hot-topics/insurtech	Insurtech
http://insuranceday.com/hot-topics/marine-insurance	Marine
http://insuranceday.com/regulars/lloyds	LLOYD’S
http://insuranceday.com/markets/sustainability	Sustainability
http://insuranceday.com/markets/specialty	Specialty
http://insuranceday.com/markets/reinsurance	Reinsurance & ILS
http://insuranceday.com/markets/property	Property
http://insuranceday.com/markets/casualty	Casualty
http://insuranceday.com/markets/legacy	Legacy
http://insuranceday.com/regulars/daily-digest	Daily Digest
http://insuranceday.com/special-reports	Special Reports
http://insuranceday.com/regulars/id-comment	ID Comment
http://insuranceday.com/regulars/viewpoint	Viewpoint
http://insuranceday.com/regulars/podcasts	Podcasts
http://insuranceday.com/regulars/people-moves	People Moves
http://insuranceday.com/regulars/stockwatch	Stockwatch
http://insuranceday.com/interviews/big-interview	Interviews
http://insuranceday.com/regulars/legal-focus	Legal Focus
http://insuranceday.com/regulars/focus	Focus
http://insuranceday.com/regions/london-market	London Market
http://insuranceday.com/regions/bermuda	Bermuda
http://insuranceday.com/regions/europe	Europe
http://insuranceday.com/regions/americas	Americas
http://insuranceday.com/regions/asia-pacific	Asia Pacific
http://insuranceday.com/regions/middle-east-and-africa	Middle East and Africa
http://insuranceday.com/sponsored-content	Sponsored Content
http://insuranceday.com/meet-the-team	Meet the Team
http://insuranceday.com/daily-paper	PDF Library
http://insuranceday.com/rss-feeds	RSS Feeds
http://insuranceday.com/user-guide	User Guide
https://www.insuranceday.com/...listic-approach-Ferma-president
https://www.insuranceday.com/...listic-approach-Ferma-president	New risk environment calls for...
https://www.insuranceday.com/authors/louise-isted	Louise Isted
http://insuranceday.com/search#?regions=Europe	Europe
http://insuranceday.com/search#?topic=Risk+Management	Risk Management
https://www.insuranceday.com/...ance-on-captives-in-hard-market
https://www.insuranceday.com/...ance-on-captives-in-hard-market	European firms increase relian...
https://www.insuranceday.com/...ced-at-present-Millers-Townsend	H&M premiums fairly priced at ...
https://www.insuranceday.com/...rther-North-America-MGA-tie-ups	SiriusPoint eyes further North...
https://www.insuranceday.com/...-stocks-lead-postMilton-rebound	Lloyd's stocks lead post-Milto...
http://insuranceday.com/
https://insuranceday.com/daily-paper
https://www.insuranceday.com/...listic-approach-Ferma-president	New risk environment calls for...
https://www.insuranceday.com/...ance-on-captives-in-hard-market	European firms increase relian...
https://www.insuranceday.com/...chiffer-as-NA-reinsurance-chief	Axa XL Re appoints Schiffer as...
https://www.insuranceday.com/...-US-middlemarket-ES-underwriter	Beat Capital launches US middl...
https://www.insuranceday.com/...etric-flood-insurance-programme	California launches pilot para...
https://www.insuranceday.com/...ps-CoreLogic-pegs-Milton-losses	Daily Digest: Miller on hull p...
https://insuranceday.com/sear...ication=Insurance Day#searchTop	SEE ALL LATEST CONTENT
https://www.insuranceday.com/...e-and-Milton-loss-at-up-to-55bn	Moody's RMS estimates combined...
https://www.insuranceday.com/...-leaders-into-the-Lloyds-market	How MS Amlin transformed its a...
https://www.insuranceday.com/...aunch-US-inland-marine-offering	QBE set to launch US inland ma...
https://www.insuranceday.com/...olt-launches-backed-by-BP-Marsh	Energy MGA Volt launches backe...
https://www.insuranceday.com/...ef-executive-Grandisson-retires	Arch Capital chief executive G...
https://www.insuranceday.com/...claims-severity-surges-68-in-H1	Ransomware claims severity sur...
https://insuranceday.com/special-reports/2024/emerging-risks
https://www.insuranceday.com/...ance-on-captives-in-hard-market
https://www.insuranceday.com/...ance-on-captives-in-hard-market	European firms increase relian...
https://www.insuranceday.com/...perspective-on-nuclear-verdicts
https://www.insuranceday.com/...perspective-on-nuclear-verdicts	A European perspective on nucl...
https://www.insuranceday.com/...rther-North-America-MGA-tie-ups
https://www.insuranceday.com/...rther-North-America-MGA-tie-ups	SiriusPoint eyes further North...
https://www.insuranceday.com/...ced-at-present-Millers-Townsend
https://www.insuranceday.com/...ced-at-present-Millers-Townsend	H&M premiums fairly priced at ...
https://www.insuranceday.com/...-stocks-lead-postMilton-rebound
https://www.insuranceday.com/...-stocks-lead-postMilton-rebound	Lloyd's stocks lead post-Milto...
https://www.insuranceday.com/...cus-on-non-financial-misconduct
https://www.insuranceday.com/...cus-on-non-financial-misconduct	Regulators tighten focus on no...
https://www.insuranceday.com/...ng-Brexit-disruption-Alta-Signa
https://www.insuranceday.com/...ng-Brexit-disruption-Alta-Signa	Continental marine brokers ove...
https://www.insuranceday.com/...-adoping-AI-Xceedances-Parcelli
https://www.insuranceday.com/...-adoping-AI-Xceedances-Parcelli	MGAs more open to adoping AI: ...
https://www.insuranceday.com/...-encouraging-climate-resilience
https://www.insuranceday.com/...-encouraging-climate-resilience	Digital twins could play a key...
http://insuranceday.com/artic...th-of-cyber-market-cfcs-trueman
http://insuranceday.com/artic...th-of-cyber-market-cfcs-trueman	Customer churn 'threatens grow...
https://www.insuranceday.com/authors/rasaad-jamie	Rasaad Jamie
http://insuranceday.com/search#?regions=London	London
http://insuranceday.com/search#?markets=Lloyds	Lloyds
http://insuranceday.com/search#?markets=Specialty	Specialty
https://insuranceday.com/my-account/email-preferences
https://www.insuranceday.com/...north-following-Russian-attacks
https://www.insuranceday.com/...north-following-Russian-attacks	Black Sea war risk rates headi...
https://www.insuranceday.com/...ly-placed-to-provide-leadership
https://www.insuranceday.com/...ly-placed-to-provide-leadership	Lloyd’s CEO: insurers 'uniquel...
https://www.insuranceday.com/...-propping-up-marine-hull-market
https://www.insuranceday.com/...-propping-up-marine-hull-market	War risk proceeds propping up ...
https://www.insuranceday.com/...ars-grow-of-attacks-over-summer
https://www.insuranceday.com/...ars-grow-of-attacks-over-summer	Black Sea war risk pricing dro...
https://www.insuranceday.com/...-insurance-for-large-corporates
https://www.insuranceday.com/...-insurance-for-large-corporates	Pen Underwriting relaunches cy...
https://www.insuranceday.com/...claims-severity-surges-68-in-H1
...

External Links (link to pages on other websites) - 28
URL	Anchor Text
https://www.lloydslistintelligence.com/cookie-policy	Cookie Policy
http://www.lloydslistintelligence.com/	Lloyd's List Intelligence
https://www.lloydslistintelligence.com/about-us/contact-us	Contact us
https://www.lloydslistintelligence.com	Other Products
https://pages.maritimeintelli...te+CTA&utm_campaign=ID_Metering	Subscribe
https://lli.my.site.com/lloyd...f49-5b27-45ac-9167-525cdcd97d0a	Sign In
https://www.lloydslistintelligence.com/about-us/contact-us	Help
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https://pages.maritimeintelli...bsite+&utm_campaign=ID_Metering	Subscribe
https://www.lloydslistintelli...-and-advice/marketing-solutions	Advertising
https://insuranceday.maritime...orma.com/hot-topics/ukraine-war	See All
https://insuranceday.maritime...gence.informa.com/markets/cyber	See All
https://insuranceday.maritime...hot-topics/market-modernisation	See All
https://insuranceday.maritime...com/hot-topics/marine-insurance	See All
https://lli.my.site.com/lloyd...e24-ff67-41f5-a655-4d6e85e91977	Sign In
https://lli.my.site.com/lloyd...1a9-5396-4055-8a05-fb5ad57f7f20	Sign In
https://lli.my.site.com/lloyd...517-eac1-4755-86c1-263a2d0e77e2	Sign In
https://lloydslist.com	Lloyd's List
https://i-law.com/ilaw/index.htm	i-Law
https://www.lloydslistintelli.../data-and-analytics/seasearcher	Lloyd’s List Intelligence Seas...
https://www.lloydslistintelli...-and-advice/marketing-solutions	Marketing Solutions
https://twitter.com/insurance_day
https://www.linkedin.com/company/2777377
https://feeds.feedblitz.com/insuranceday-all
https://www.lloydslistintelligence.com/cookie-policy	Cookie Policy
https://www.lloydslistintelligence.com/privacy-policy	Privacy Policy
https://www.lloydslistintelligence.com/terms	Terms
https://www.lloydslistintelligence.com/about-us/contact-us	Customer Support

reasonable number of links (below 100) per page will give a better user experience.

Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.

Images

Total Images	Alt Present	Alt Missing
34	1	33

33 images do not have Alt values.

Image URL - 34
URL	ALT Text
http://insuranceday.com/-/med...ymainlogo_.png?rev=d5b0d7274d024e979e02c4241188bb1b
http://insuranceday.com/-/med...ymainlogo_.png?rev=d5b0d7274d024e979e02c4241188bb1b
http://insuranceday.com/-/med...otte-ferma.jpg?rev=bf1909fdd957401da6e5f40e331c0ef5
http://insuranceday.com/-/med...eter-port3.jpg?rev=23bc85b7eecd4ac9acf04917d7715e7e
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http://insuranceday.com/-/med...nce_finalw.png?rev=c7313f8f628345eab88251dce601cba3	alt text of the logo

search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.

CSS

Style Block In Same Page	Links to External Style Files	Total
5	3	8

You have 5 style blocks in the same file, try to put them in a separate file.

Links To External Stylesheet Files - 3
Stylesheet URL	rel	type
https://fonts.googleapis.com/...00,700,400italic\|Roboto+Condensed:400,700,700italic	stylesheet	text/css
http://insuranceday.com/dist/maritimelaw-generated.css	stylesheet
https://use.fontawesome.com/releases/v5.8.1/css/all.css	stylesheet

Script

Scripts Block In Same Page	Links to External Script Files	Total
18	3	21

You have 18 script blocks in the same file, try to put them in a separate file.

Links To External Script Files - 3
Script URL	Type
https://securepubads.g.doubleclick.net/tag/js/gpt.js
https://www.google.com/recaptcha/api.js?onload=myCallBack&render=explicit
http://insuranceday.com/dist/js/maritimelaw.js

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.

Blog Or News Release

Link to Blog / News Release Page
https://www.insuranceday.com/...plified-express-contracts-route

Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.

Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.

DMOZ Listing

No

Your site is not listed in the DMOZ Open Directory. DMOZ Open Directory Project

Google Analytics

Analytics Service is not implemented for the site.

Social Media Integration

Good! your site is integrated with social media.

Facebook Page	Not Found
Twitter Account	https://twitter.com/insurance_day
Google+ Page	Not Found

Trustworthiness

0

No Trustworthiness Score is calculated for the site.

0 - 19	20 - 39	40 - 59	60 - 79	80 - 100
0
Very Poor	Poor	Unsatisfactory	Good	Excellent

Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.

Child Safe

0 No Child Safe Score is calculated for the site.

0 - 19	20 - 39	40 - 59	60 - 79	80 - 100
0
Very Poor	Poor	Unsatisfactory	Good	Excellent

Safe Browsing

Safe! the site insuranceday.com is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.

Traffic Rank

Your site is not among the most visited 1 million websites in the world.

Websites On Same Server

Excellent! You do have very few domains (1 - avail.co) hosted on the same server as insuranceday.com (ip : 104.22.53.247).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.

Server Location

your server (IP : 104.22.53.247) is located at United States

ensure your server is not located far away from most of your site visitors.

HTTP Compression

No

your website server does not support HTTP Compression.

Caching

No

your website server does not support Caching.

Server Signature

Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.

Domain Age

28 years, 165 days old ( 1st registered on : 1996-06-04 )

[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires

0 years, 197 days from today ( expires on : 2025-06-02 )

[ To check the detailed whois info, Use this Whois Lookup Tool ]

domain is expiring in less than a year.

Domain Info

insuranceday.com ( 16 characters )

Domain Registrar : SafeNames Ltd.

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On	Last Modified On	Expires On
1996-06-04	2024-06-04	2025-06-02
28 years, 165 days old	0 years, 165 days ago	0 years, 197 days from today

28 years, 165 days old

Domain Name Servers used by insuranceday.com
DNS Name	IP Address
augustus.ns.cloudflare.com	172.64.35.2
mariah.ns.cloudflare.com	172.64.34.200

Domain is going to expire in less than a year time (0 years, 197 days from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.

insuranceday.com

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