routeone.co.uk

	Excellent Practice	27

	Improvement Could be Made	12

	Critical Issues to Attend	11

Jan 14, 2025 06:48 PM

Recommended Actions

✔ Set meta keywords.
✔ Reduce the number of H1 tags, only use one to include the most important keywords.
✔ Create and add a robots.txt for your site.
✔ Create a XML sitemap for your site.
✔ Add in more high quality text content and make the text to code ration to be within 15%-70%.
✔ Move the 36 inline css components to an external style sheet file.
✔ Reduce number of links to other pages.
✔ Reduce the number of domains hosted on the same server of your site routeone.co.uk.
✔ Host the site closer to the geo location where most of your site visitors come from.
✔ Implement HTTP compression for your site.
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Detailed Reviews

Related Category

Most related categories of this website.

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Title

Skate Shop | Skate Clothing, Footwear & Accessories | Route One

Words count: 8 Unique Words: 7 Length: 63 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Repeat Terms in the Title tag
Term	Repeat Count
Skate	2

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.

Description

Route One, bringing together the best in skateboarding and street fashion since 1989. Featuring the best brands in Skate and Streetwear from Nike SB to Carhartt WIP.

Words count: 26 Length: 165 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]

The description is too long! It has more than 160 characters

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.

Google SERP Preview

Skate Shop | Skate Clothing, Footwear & Accessories | ... www.routeone.co.uk/
Route One, bringing together the best in skateboarding and street fashion since 1989. Featuring the best brands in Skate and Streetwear from Nike SB to ...

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.

Keywords

Words count: 0 Length: 0 characters keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.

Keywords Cloud

This keywords cloud gives your an idea of what are those important keywords appears in your website.

accessories add adidas bag black brands caps carhartt clothing collection converse cruz dec english footwear guide hoodie latest launches nike pant points pound pullover quick route sale santa scaron select shirt shoes shop size skate skateboarding sold team thrasher wip

Top 20 Keywords

Total Terms Count: 2,119

Excellent! No terms has a density of more than 3%, all are optimized to be within 1% - 3%.

Top 20 terms occurance and density
Keyword	In Body	Density
size	61	2.88%
route	59	2.78%
pound	44	2.08%
add	40	1.89%
skate	35	1.65%
shop	28	1.32%
bag	26	1.23%
shirt	26	1.23%
select	24	1.13%
guide	24	1.13%
brands	22	1.04%
quick	20	0.94%
sold	20	0.94%
points	20	0.94%
skateboarding	20	0.94%
nike	18	0.85%
sale	17	0.80%
accessories	15	0.71%
english	15	0.71%
clothing	14	0.66%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.

Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.

Highlight

<H1>	<H2>	<H3>	<H4>	<H5>	<H6>	<B>	<U>	<I>	<EM>	<STRONG>	Total
2	2	26	22	9	1	9	0	0	0	4	75

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H1> (2)	Half Price DC Pure WNT Skate Shoes
<H2> (2)	Route One Beanies Super Baggy Canvas Pants
<H3> (26)	Route One Super Baggy Denim Jeans - Light Wash Route One Super Baggy Denim Jeans - Washed Black Route One Super Baggy Denim Jeans - Dark Wash Shop by Collection Latest Route One GTR1 Pullover Hoodie - Black Route One GTR1 T-Shirt - White Route One Flutter T-Shirt - Light Blue Route One Dragon Pullover Hoodie - Combat Green Route One Dragon T-Shirt - Natural Carhartt WIP Linked Charms T-Shirt - Liberica/Gold Carhartt WIP Linked Charms T-Shirt - Black/Silver Carhartt WIP Greatest Flicks Sweatshirt - Deep Lagoon Converse Mountain T-Shirt - White Converse Topography T-Shirt - Converse Black Route One Super Baggy Canvas Pant - Tiramisu Route One Super Baggy Canvas Pant - Khaki Route One Super Baggy Canvas Pant - Smokey Purple Route One Gaze T-Shirt - Military Green Route One Groovin' Pullover Hoodie - Black The Quiet Life x Hugo Bernier Tune In Sweatpants - Grey Heather Santa Cruz Big Pants - Black Route One Mind Maze T-Shirt - Black Route One Hot & Fresh Pullover Hoodie - Heather Grey Nike SB Sugar High Pullover Hoodie - Black/White Latest from the Journal
<H4> (22)	Guy Mariano iPhone Compilation SBN Roughest Rough Cut Rough Cut: Kevin Baekkel and Felipe Nunes Shane O'neill 'Shane Goes 2' Rough Cut Nike SB Dunk Low Pro B Skate Shoes Route One's Top 10 Skate Shoes of 2024 Route One Launches Roundup Best of 2024 Collection Nike SB 'Wizard of Oz' Dunk Low Pro Best of 2024: Jante 9:19 Best of 2024: Dae Trip Best of 2024: Crazy Wisdom Best of 2024: Honeymoon adidas Skateboarding Presents /// Momiji I Don't Even Know How To F***ing Airwalk Joseph Campos 'Shot on Location' Didrik Galasso's 'Uneven' Flip the Script: Chocolate x Route One Lola Tambling: The Route One Interview Flo Mirtain 'Thirtysomething' For Priority Access to Releases, Deals & Offers Contact Usdocument.querySelectorAll('.promotion').forEach(promotionDiv => promotionDiv.querySelectorAll('picture source').forEach(sourceElement => sourceElement.setAttribute('media', '(min-width: 1px)'))); document.querySelectorAll('.menu-promotion-tiles .promotion picture source').forEach((sourceElement, index) => index % 3 === 0 && sourceElement.setAttribute('media', '(min-width: 1025px)'));
<H5> (9)	Trending Searches Recent Route One Searches Top Search Results Show All Results Skate Team Stores Impact Skate Team Stores Impact
<H6> (1)	Sign Up...
<B> (9)	January Sale 65% off Half Price DC January Sale 65% off Half Price DC January Sale 65% off Half Price DC
<STRONG> (4)	Sale Clothing Sale Footwear Sale Accessories Sale Skateboard

HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page

Reading Level

37.2

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.

Language

en Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.

Page Encoding

utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.

Favicon

Excellent! the website has a shortcut favicon image.

RSS

the website does not have a RSS Feed.

Robots.txt

Robots.txt is not presented for the site.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.

XML Sitemap

XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).

Loading Time

1.38 seconds - 183.95 Kb/s

Excellent! the loading speed is pretty fast!

Estimated loading time for different internet connections
Modem (56Kbits/s)	Mobile/HSDPAM (7.2Mbits/s)	ADSL (8Mbits/s)	Cable (30Mbits/s)	Optical Fibre (100Mbits/s)
36.26 s	0.28 s	0.25 s	0.07 s	20.31 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.

Total Size

254 Kb (253,848 bytes)

The page is a bit too large, it may be slow and take long time to load.

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading

Text To Code Ratio

Total Size	Text Size	HTML Code Size	Text/HTML Code Ratio
254 Kb (253,848 bytes)	16 Kb (15,773 bytes)	238 Kb (238,075 bytes)	6.63 %

The Text/HTML Code Ratio is a bit too low, you may not have enough content to rank well!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.

Flash

Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.

Frame

Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.

Inline CSS

36 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.

Nested Table

Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.

Plain Text Email

Excellent! No Plain Text Email is detected on this page.

Redirect Count

1 redirection was detected for loading this page.

Using HTTPS

Excellent! HTTPS is used for your page.

WWW Resolve

Excellent! the websites https://www.routeone.co.uk/ and http://routeone.co.uk are resolved to the same url :https://www.routeone.co.uk/

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).

URL Rewrite

Non SEO Friendly URLs
https://www.routeone.co.uk/...option.size=4&filter.v.price.gte=&filter.v.price.lte=
https://www.routeone.co.uk/...option.size=5&filter.v.price.gte=&filter.v.price.lte=
https://www.routeone.co.uk/...option.size=6&filter.v.price.gte=&filter.v.price.lte=
https://www.routeone.co.uk/...tion.size=6.5&filter.v.price.gte=&filter.v.price.lte=
https://www.routeone.co.uk/...option.size=7&filter.v.price.gte=&filter.v.price.lte=
https://www.routeone.co.uk/...tion.size=7.5&filter.v.price.gte=&filter.v.price.lte=
https://www.routeone.co.uk/...option.size=8&filter.v.price.gte=&filter.v.price.lte=
https://www.routeone.co.uk/...tion.size=8.5&filter.v.price.gte=&filter.v.price.lte=
https://www.routeone.co.uk/...option.size=9&filter.v.price.gte=&filter.v.price.lte=
https://www.routeone.co.uk/...tion.size=9.5&filter.v.price.gte=&filter.v.price.lte=
https://www.routeone.co.uk/...ption.size=10&filter.v.price.gte=&filter.v.price.lte=
https://www.routeone.co.uk/...ion.size=10.5&filter.v.price.gte=&filter.v.price.lte=
https://www.routeone.co.uk/...ption.size=11&filter.v.price.gte=&filter.v.price.lte=
https://www.routeone.co.uk/...ption.size=12&filter.v.price.gte=&filter.v.price.lte=
https://www.routeone.co.uk/...endor=Nike+SB&filter.v.price.gte=&filter.v.price.lte=
https://www.routeone.co.uk/...vendor=adidas&filter.v.price.gte=&filter.v.price.lte=
https://www.routeone.co.uk/...lance+Numeric&filter.v.price.gte=&filter.v.price.lte=

You may use url rewrite techniques to make these 17 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.

Underscore In URL

Excellent! your do not use underscore in your URLs.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.

Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.

Links

Internal Links (link to pages within this domain)	External Links (link to pages on other websites)	Total
554	5	559

Too many links (559), it may be considered as spam!

Internal Links (link to pages within this domain) - 554
URL	Anchor Text
http://routeone.co.uk/#MainContent	Skip to content
http://routeone.co.uk/collections/all-sale	January Sale Up to 65% off
http://routeone.co.uk/collections/all-sale	January Sale Up to 65% off
http://routeone.co.uk/collections/all-sale	January Sale Up to 65% off
https://www.routeone.co.uk/a/wishlist
http://routeone.co.uk/account
http://routeone.co.uk/
http://routeone.co.uk/collections/route-one	Route One
http://routeone.co.uk/collections/nike-sb	Nike SB
http://routeone.co.uk/collections/jeans	Jeans
http://routeone.co.uk/collections/carhartt-wip	Carhartt WIP
http://routeone.co.uk/collections/socks	Socks
http://routeone.co.uk/collections/vans	Vans
http://routeone.co.uk/collections/beanies	Beanies
http://routeone.co.uk/collections/cargo-pants	Cargos
http://routeone.co.uk/colle...tions/route-one-super-baggy-jeans	Super Baggy
http://routeone.co.uk/collections/hoodies	Hoodies
http://routeone.co.uk/produ...uper-baggy-denim-jeans-light-wash
http://routeone.co.uk/produ...uper-baggy-denim-jeans-light-wash	Route One Super Baggy Denim Je...
http://routeone.co.uk/produ...er-baggy-denim-jeans-washed-black
http://routeone.co.uk/produ...er-baggy-denim-jeans-washed-black	Route One Super Baggy Denim Je...
http://routeone.co.uk/produ...y-denim-jeans-dark-wash-001167908
http://routeone.co.uk/produ...y-denim-jeans-dark-wash-001167908	Route One Super Baggy Denim Je...
http://routeone.co.uk/pages/rewards
http://routeone.co.uk/account
https://www.routeone.co.uk/a/wishlist
http://routeone.co.uk/collections/latest	Latest
http://routeone.co.uk/collections/mens-clothing	Clothing
http://routeone.co.uk/collections/mens-clothing	Shop By Product
http://routeone.co.uk/collections/t-shirts	T-Shirts
http://routeone.co.uk/collections/jeans	Jeans
http://routeone.co.uk/collections/trousers	Trousers
http://routeone.co.uk/collections/hoodies	Hoodies
http://routeone.co.uk/collections/sweatshirts	Sweatshirts
http://routeone.co.uk/collections/fleeces	Fleeces
http://routeone.co.uk/collections/jackets	Jackets
http://routeone.co.uk/collections/shirts	Shirts
http://routeone.co.uk/collections/knitwear	Knitwear
http://routeone.co.uk/collections/shorts	Shorts
http://routeone.co.uk/collections/underwear	Underwear
http://routeone.co.uk/collections/sale-clothing	SALE
http://routeone.co.uk/collections/mens-clothing	Shop By Brand
http://routeone.co.uk/collections/route-one-clothing	Route One
http://routeone.co.uk/collections/adidas-clothing	adidas
http://routeone.co.uk/collections/brixton-clothing	Brixton
http://routeone.co.uk/collections/butter-goods-clothing	Butter Goods
http://routeone.co.uk/collections/carhartt-wip-clothing	Carhartt WIP
http://routeone.co.uk/collections/columbia-clothing	Columbia
http://routeone.co.uk/collections/converse-clothing	Converse
http://routeone.co.uk/collections/dc-clothing	DC
http://routeone.co.uk/collections/dickies-clothing	Dickies
http://routeone.co.uk/collections/huf-clothing	HUF
http://routeone.co.uk/#	𝅺
http://routeone.co.uk/collections/kavu-clothing	KAVU
http://routeone.co.uk/collections/nike-sb-clothing	Nike SB
http://routeone.co.uk/collections/obey-clothing	Obey
http://routeone.co.uk/collections/patagonia-clothing	Patagonia
http://routeone.co.uk/collections/polar-clothing	Polar
http://routeone.co.uk/collections/santa-cruz-clothing	Santa Cruz
http://routeone.co.uk/collections/the-north-face-clothing	The North Face
http://routeone.co.uk/collections/thrasher-clothing	Thrasher
http://routeone.co.uk/collections/vans-clothing	Vans Skate
http://routeone.co.uk/collections/volcom-clothing	Volcom
http://routeone.co.uk/collections/sale-t-shirts	.
http://routeone.co.uk/collections/sale-jackets	.
http://routeone.co.uk/collections/sale-hoodies	.
http://routeone.co.uk/collections/skate-shoes	Skate Shoes
http://routeone.co.uk/collections/footwear	Shop By Size
https://www.routeone.co.uk/....v.price.gte=&filter.v.price.lte=	UK 4
https://www.routeone.co.uk/....v.price.gte=&filter.v.price.lte=	UK 5
https://www.routeone.co.uk/....v.price.gte=&filter.v.price.lte=	UK 6
https://www.routeone.co.uk/....v.price.gte=&filter.v.price.lte=	UK 6.5
https://www.routeone.co.uk/....v.price.gte=&filter.v.price.lte=	UK 7
https://www.routeone.co.uk/....v.price.gte=&filter.v.price.lte=	UK 7.5
https://www.routeone.co.uk/....v.price.gte=&filter.v.price.lte=	UK 8
https://www.routeone.co.uk/....v.price.gte=&filter.v.price.lte=	UK 8.5
https://www.routeone.co.uk/....v.price.gte=&filter.v.price.lte=	UK 9
https://www.routeone.co.uk/....v.price.gte=&filter.v.price.lte=	UK 9.5
https://www.routeone.co.uk/....v.price.gte=&filter.v.price.lte=	UK 10
https://www.routeone.co.uk/....v.price.gte=&filter.v.price.lte=	UK 10.5
https://www.routeone.co.uk/....v.price.gte=&filter.v.price.lte=	UK 11
https://www.routeone.co.uk/....v.price.gte=&filter.v.price.lte=	UK 12
http://routeone.co.uk/#	Shop By Type
http://routeone.co.uk/collections/cupsole-shoes	Cupsole
http://routeone.co.uk/collections/vulcanised-shoes	Vulcanised
http://routeone.co.uk/collections/slip-ons	Slip Ons
http://routeone.co.uk/collections/slides	Slides
http://routeone.co.uk/collections/insoles	Insoles
http://routeone.co.uk/collections/shoe-care	Shoe Care
http://routeone.co.uk/collections/sale-skate-shoes	SALE
http://routeone.co.uk/collections/footwear-last-ones	Last Ones
http://routeone.co.uk/#	Shop By Brand
http://routeone.co.uk/collections/adidas-footwear	adidas
http://routeone.co.uk/collections/converse-footwear	Converse
http://routeone.co.uk/collections/dc-footwear	DC
http://routeone.co.uk/collections/emerica-footwear	Emerica
http://routeone.co.uk/collections/etnies-footwear	Etnies
http://routeone.co.uk/collections/lakai-footwear	Lakai
http://routeone.co.uk/collections/last-resort-ab-footwear	Last Resort AB
http://routeone.co.uk/colle...ions/new-balance-numeric-footwear	New Balance Numeric
...

External Links (link to pages on other websites) - 5
URL	Anchor Text
https://www.youtube.com/user/RouteOneDirect	Subscribe to our YouTube chann...
https://www.instagram.com/route_one/	Follow us on Instagram
https://www.tiktok.com/@route_one	Follow us on Tiktok
https://www.facebook.com/RouteOne/	Find us on Facebook
https://x.com/routeone1989?lang=en	Find us on Twitter

reasonable number of links (below 100) per page will give a better user experience.

Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.

Images

Total Images	Alt Present	Alt Missing
0	0	0

Alt values are missing for all the images (0), it will be hard for search engines to include your site for image searches!

search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.

CSS

Style Block In Same Page	Links to External Style Files	Total
54	1	55

You have 54 style blocks in the same file, try to put them in a separate file.

Links To External Stylesheet Files - 1
Stylesheet URL	rel	type
https://fonts.googleapis.co...2?family=Montserrat:wght@300;400;600;700&display=swap	stylesheet

Script

Scripts Block In Same Page	Links to External Script Files	Total
56	17	73

Too many (17) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 17
Script URL	Type
https://api.vennapps.com/de...nk-banner/banner.js?shop=route-one-site.myshopify.com
https://ajax.googleapis.com/ajax/libs/jquery/3.4.1/jquery.min.js
https://js.klarna.com/web-sdk/v1/klarna.js
https://cdn-widgetsrepository.yotpo.com/v1/loader/8CLZ6ftWssy-pVkl0Df22A
	text/javascript
http://routeone.co.uk/checkouts/internal/preloads.js?locale=en-GB
https://shop.app/checkouts/internal/preloads.js?locale=en-GB&shop_id=27442937933


https://limits.minmaxify.co.../route-one-site.myshopify.com?v=123a&r=20250106161555	text/javascript
https://cdn-widgetsrepository.yotpo.com/v1/loader/8CLZ6ftWssy-pVkl0Df22A
https://cdn-widgetsreposito...xyH8UJIlrvtjDwjnUuhQ4cI42tSQHeO5x4Tr9?languageCode=en	text/javascript
https://static.klaviyo.com/onsite/js/LGqbTZ/klaviyo.js?company_id=LGqbTZ
https://cdn.shopify.com/ext...tdown-25/assets/countdown_timer_essential_apps.min.js	text/javascript
https://cdn.shopify.com/ext...ranslate-and-currency-71/assets/tms-translator.min.js	text/javascript
https://www.routeone.co.uk/...n/shopifycloud/perf-kit/shopify-perf-kit-1.1.0.min.js
https://cdn-widgetsreposito...om/v1/loader/sOuxyH8UJIlrvtjDwjnUuhQ4cI42tSQHeO5x4Tr9

put scripts together and link them from an external files rather then put them in the same file as the main page.

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2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.

Blog Or News Release

Link to Blog / News Release Page
https://www.routeone.co.uk/blogs/news	Explore

Excellent! we have found blog linked to your site.

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1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.

DMOZ Listing

Yes

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics

Analytics Service is not implemented for the site.

Google Page Rank

4 Excellent! the website has a high page rank (4/10).

0 - 1	2 - 3	4 - 10
4
Poor	Good	Excellent

Social Engagement

Your site has an excellent social media engagement!

Facebook Likes 861

Facebook Shares 906

Facebook Comments 535

Tweets 178

LinkedIn 1

Social Media Integration

Good! your site is integrated with social media.

Facebook Page	https://www.facebook.com/RouteOne/
Twitter Account	Not Found
Google+ Page	Not Found

Trustworthiness

78

Excellent! the website has a good Trustworthiness Score (78/100).

0 - 19	20 - 39	40 - 59	60 - 79	80 - 100
78
Very Poor	Poor	Unsatisfactory	Good	Excellent

Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

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Child Safe

91 Excellent! the website has a good Child Safe Score (91/100).

0 - 19	20 - 39	40 - 59	60 - 79	80 - 100
91
Very Poor	Poor	Unsatisfactory	Good	Excellent

Safe Browsing

Safe! the site routeone.co.uk is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

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Traffic Rank

194,086^th most visited website in the world.
your site has an excellent high traffic rank in the world.

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365pharmacist.co.uk, lysimexico.com, moft.us, digitalplanet.ma, pilgrim.dk, lowprofilesoftware.com, fairmontstore.com, paramountshop.com, siliconwives.com, waterman.house, dim.es, korakari.com, miir.com, waterdrop.com, jackery.com, vicicollection.com, newspread.ie, dutchsoapcompany.com, heritagetype.com, maxandmesport.com, moneta.it, copperclothing.com, degeleflamingo.com, the-millshop-online.co.uk, taylorlane.com, 1more.com, ledermode.at, fonefunshop.com, succulovers.com, porcelainsuperstore.co.uk, bakedtiles.co.uk, nightshiftmerch.com, healthrangerstore.com, pinnaclehome.store, sleekspace.com.au, gtools.au, flexico.com.au, okbeautybox.co.uk, blippo.com, ko-media.ca, anjelms.com, studiobeije.com, keeperdenim.com, lifetechnology.com, hawksheadbrewery.co.uk, todobrand.it, editsuits.com, sapeur-osb-shop.de, thepersonalbarber.com, flutters.ie, distilleriemitis.com, womens.best, origincoffee.co.uk, puckipuppy.com, mineraltiles.com, publicmediamarket.org, skatexs.com, libertineparfumerie.com.au, croozer.com, fleurchicago.com, whitestoneoysters.com, torani.in, lloydsfarmacia.it, ulike.com, jealousbutcher.com, apexhealth.shop, jellydrops.us, kevro.ca, sunchlorella.co.uk, sphero.com, authoremasson.com, datagnss.com, 20buckspin.com, finish.co.uk, balabooste.com, fitbakes.co.uk, airhead.com, segway.la, aicmotorsports.com, yimbly.com, topdon.com, x100.se, ironcrow.ca, papanicholas.com, brain-games.lt, printyourvinyl.com, worksoul.de) hosted on the same server as routeone.co.uk (ip : 23.227.38.74).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.

Server Location

your server (IP : 23.227.38.74) is located at Canada

ensure your server is not located far away from most of your site visitors.

HTTP Compression

No

your website server does not support HTTP Compression.

Caching

No

your website server does not support Caching.

Server Signature

Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.

Domain Age

26 years, 302 days old ( 1st registered on : 1998-04-01 )

[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires

0 years, 62 days from today ( expires on : 2025-04-01 )

[ To check the detailed whois info, Use this Whois Lookup Tool ]

domain is expiring in less than a year.

Domain Info

routeone.co.uk ( 14 characters )

Domain Registrar : Nominet UK

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On	Last Modified On	Expires On
1998-04-01	2024-08-09	2025-04-01
26 years, 302 days old	0 years, 172 days ago	0 years, 62 days from today

26 years, 302 days old

Domain Name Servers used by routeone.co.uk
DNS Name	IP Address
routeone.co.uk	23.227.38.65

Domain is going to expire in less than a year time (0 years, 62 days from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.

routeone.co.uk

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