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ilovetest.org

umd.edu favicon umd.edu

Excellent Practice33
Improvement Could be Made9
Critical Issues to Attend9
Jan 28, 2025 05:11 AM

Click To Re-generate Current Report

Recommended Actions

  • Use more straight forward terms, avoid using too much jargon in the page content.
  • Create and add a robots.txt for your site.
  • Create a XML sitemap for your site.
  • Move the 14 inline css components to an external style sheet file.
  • Create blog entries.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Extend the registration of your domain for a longer period.
  • Add more text for meta description and ensure it contains 70 to 160 characters.
  • Add more meta keywords for your page and allows it to contains 10 to 20 words.
  • ...     19
  • Register To View All >>

Detailed Reviews

Related Category
Most related categories of this website.


Title
University of Maryland

Words count: 3    Unique Words: 3    Length: 22 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description
A Preeminent Public Research University

Words count: 5    Length: 39 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


The description is too short!

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
University of Maryland www.umd.edu/
A Preeminent Public Research University

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords
A Preeminent Public Research University

Words count: 5    Length: 39 characters    keyword phrases count : 1

The keywords is too short!
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Keyword Occurrences in Different Sections
Wordkeyword domain title descriptionheadingcontent
5 words:100% (1/1)
a preeminent public research university 0   (0%)


Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

academic  advances  arts  athletics  calendar  capital  colleges  community  computing  federal  graduate  innovation  investments  learn  maryland  mdash  national  nbsp  news  overview  portal  private  programs  public  quantum  rankings  read  rsquo  schools  science  sensing  startup  student  technology  traditions  umd  undergraduate  university  vibrant  visit 

Top 20 Keywords
Total Terms Count: 550

It is nice! the word density is quite ok.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
quantum 27 4.91%
umd 12 2.18%
maryland 11 2.00%
university 10 1.82%
student 9 1.64%
academic 8 1.45%
news 8 1.45%
public 5 0.91%
athletics 5 0.91%
national 5 0.91%
computing 5 0.91%
graduate 5 0.91%
innovation 5 0.91%
traditions 4 0.73%
community 4 0.73%
programs 4 0.73%
visit 4 0.73%
arts 4 0.73%
rsquo 4 0.73%
learn 4 0.73%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
1900000010011

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H1>

(1)
The Capital of Quantum

<H2>

(9)
A Quantum Powerhouse
200+
250+
A NEW QUANTUM REVOLUTION
Quantum News
<I> (1)U.S. News & World Report


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level
0

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
Language
en Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Favicon
Excellent! the website has a shortcut favicon image.

RSS
the website does not have a RSS Feed.

Robots.txt
Robots.txt is not presented for the site.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.14 seconds - 105.87 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
2.12 s 0.02 s 0.01 s 0.00 s 1.19 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
15 Kb (14,822 bytes)

The page is a bit too small, it may not have enough relevant content to rank well!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
15 Kb (14,822 bytes) 4 Kb (4,491 bytes) 10 Kb (10,331 bytes) 43.47 %


Excellent! the text to html code ratio is just nice, that is within 15%-70%!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
14 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
1 redirection was detected for loading this page.

Using HTTPS
Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites http://www.umd.edu and http://umd.edu are resolved to the same url :https://umd.edu/

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
IP Canonicalization
Excellent! IP address of the site http://94.247.142.1 is forwarded to its domain name site https://umd.edu/.

URL Rewrite
Excellent! your urls are clean.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
Excellent! your do not use underscore in your URLs.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Links
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
98 7 105


You have more than 100 links (105).

Internal Links (link to pages within this domain) - 98
URL Anchor Text
http://umd.edu/#mainSkip site navigation
https://umd.edu/
https://umd.edu/aboutAbout
https://umd.edu/academicsAcademics
https://umd.edu/admissionsAdmissions & Aid
https://umd.edu/student-lifeStudent Life
https://umd.edu/researchResearch
https://umd.edu/about/missionMission & Values
https://umd.edu/about/historyTraditions & History
https://umd.edu/about/inclusive-communityInclusive Community
https://umd.edu/about/factsFacts & Rankings
https://umd.edu/about/contactContact Us
https://umd.edu/about/university-presidentsUniversity Presidents
https://umd.edu/about/landmarksLandmarks
https://umd.edu/about/athletics-and-eventsAthletics Traditions
https://umd.edu/about/songsSongs
https://umd.edu/about/traditions-of-the-pastTraditions of the Past
https://umd.edu/about/signature-eventsSignature Events
https://umd.edu/academics/colleges-and-schoolsColleges & Schools
https://admissions.umd.edu/programsUndergraduate Programs
https://gradschool.umd.edu/programsGraduate Programs
https://umd.edu/academics/academic-supportAcademic Support
https://umd.edu/student-life/living-and-diningLiving & Dining
https://umd.edu/student-life/athletics-and-recreationAthletics & Recreation
https://umd.edu/student-life/student-organizationsStudent Organizations
https://umd.edu/visitVisit
https://provost.umd.edu/calendarAcademic Calendar
https://identity.umd.edu/searchDirectory
https://testudo.umd.edu/Testudo Student Portal
https://elms.umd.edu/ELMS-Canvas
https://umd.edu/art
https://umd.edu/artThe Arts
https://umd.edu/visitVisit
https://giving.umd.edu/Give
https://today.umd.edu/News
https://search.umd.edu/Search
https://umd.edu/aboutAbout
https://umd.edu/aboutOverview
https://umd.edu/about/missionMission & Values
https://umd.edu/about/historyTraditions & History
https://umd.edu/about/inclusive-communityInclusive Community
https://umd.edu/about/factsFacts & Rankings
https://umd.edu/about/contactContact Us
https://umd.edu/academicsAcademics
https://umd.edu/academicsOverview
https://umd.edu/academics/colleges-and-schoolsColleges & Schools
https://admissions.umd.edu/programsUndergraduate Programs
https://gradschool.umd.edu/programsGraduate Programs
https://umd.edu/academics/academic-supportAcademic Support
https://umd.edu/admissionsAdmissions & Aid
https://umd.edu/student-lifeStudent Life
https://umd.edu/student-lifeOverview
https://umd.edu/student-life/living-and-diningLiving & Dining
https://umd.edu/student-life/athletics-and-recreationAthletics & Recreation
https://umd.edu/student-life/student-organizationsStudent Organizations
https://umd.edu/visitVisit
https://umd.edu/art
https://umd.edu/artThe Arts
https://umd.edu/researchResearch
https://umd.edu/visitVisit
https://giving.umd.edu/Give
https://today.umd.edu/News
https://provost.umd.edu/calendarAcademic Calendar
https://identity.umd.edu/searchDirectory
https://testudo.umd.edu/Testudo Student Portal
https://elms.umd.edu/ELMS-Canvas
https://today.umd.ed...al-of-quantum-initiative-centered-at-umdRead more
https://jqi.umd.edu/Joint Quantum Institute
https://jqi.umd.edu/Learn more
https://qlab.umd.edu/Quantum Technology Center
https://qlab.umd.edu/Learn more
https://rqs.umd.edu/National Quantum Laboratory
https://rqs.umd.edu/Learn more
https://qsf.umd.edu/Quantum Startup Foundry
https://qsf.umd.edu/Learn more
https://today.umd.ed...ward-aims-to-bridge-gap-between-brain-ai$2M USAF Award Aims to Bridge ...
https://today.umd.ed...ward-aims-to-bridge-gap-between-brain-aiRead more
https://umdrightnow....es-in-nsf-innovation-engines-competitionUMD-led Proposal Advances in N...
https://umdrightnow....es-in-nsf-innovation-engines-competitionUMD-led Proposal Advances in N...
https://umdrightnow....ents-and-expanded-partnership-in-quantumUMD Touts Expertise, Announces...
https://umdrightnow....ents-and-expanded-partnership-in-quantumRead more
https://ejobs.umd.edu/Careers
https://www.ocrsm.umd.edu/Office of Civil Rights & Sexua...
http://www.umpd.umd.edu/UMD Police Department
https://ogc.umd.edu/public-information-requestsPublic Records Request
https://finance.umd....thics-integrity-and-compliance-reportingReport Fraud and Waste
https://umd.edu/policies-and-proceduresPolicies and Procedures
https://admissions.umd.edu/Prospective Undergraduate Stud...
https://gradschool.umd.edu/Prospective Graduate Students
https://admissions.umd.edu/persona/parent-familiesParents & Families
https://alumni.umd.edu/Alumni
https://umd.edu/visitVisitors
https://umdrightnow.umd.edu/Media
https://provost.umd.edu/calendarAcademic Calendars
https://academiccatalog.umd.edu/Course Catalogs
https://www.lib.umd.edu/Libraries
https://testudo.umd.edu/Student Portal
https://umd.edu/faqs-heoaconsumer-informationHEOA Consumer Information

External Links (link to pages on other websites) - 7
URL Anchor Text
https://umterps.com/Athletics
https://umterps.com/Athletics
https://www.youtube.com/user/UMD2101
https://www.facebook.com/UnivofMaryland
https://www.instagram.com/univofmaryland
https://x.com/UofMaryland
https://www.threads.net/@univofmaryland

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Images
Total Images Alt Present Alt Missing
13 13 0


Excellent! all images are associated with an ALT value.

Image URL - 13
URL ALT Text
https://umd-main.fil...uction/umd/logos/default/primary-logo-dark.svg?dm=1722455539University of Maryland
https://umd-main.tra...ss&fit=crop&dm=1731088507&s=a2d24b932e73ef9e3b88db938c5a3e984 dancers backlit in orange
https://umd-main.tra...ss&fit=crop&dm=1731088507&s=a2d24b932e73ef9e3b88db938c5a3e984 dancers backlit in orange
https://umd-main.tra...ss&fit=crop&dm=1736801816&s=27ee4da3832562e3a0b4cb59bdf91770a "Q" with dot and line patter...
https://umd-main.tra...fp-y=0.0187&dm=1736960070&s=6acd806482d44b88035176d976f03461Governor Wes Moore at a podium...
https://umd-main.tra...ss&fit=crop&dm=1736806082&s=482710a2c336ec1f9a77675c59f5ff80scientific illustration: light...
https://umd-main.tra...ss&fit=crop&dm=1736806309&s=ffdfd5a6aedec866876d63c969327082Ion trap
https://umd-main.fil...production/umd/images/default/quantum-card.gif?dm=1736806521Montage of people demonstratin...
https://umd-main.tra...ss&fit=crop&dm=1736806759&s=a6538ae740684d41daad93a27c33785amacro view of quantum
https://umd-main.tra...ss&fit=crop&dm=1736800379&s=2dbeb0cf10c1102c1641b043f4bd09b6Brain illustration with nodes
https://umd-main.tra...ss&fit=crop&dm=1736801253&s=82892f560a933fdd5eb14a183069732fAerial - Hornbank Plaza at nig...
https://umd-main.tra...ss&fit=crop&dm=1736801359&s=a9ec7b9e948ed5291b97076e120a6e00Dr. Pines at a podium with "QL...
https://umd-main.tra...ss&fit=crop&dm=1730997649&s=b80436c41655f2444deb936179593f9fM lawn


search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
CSS
Style Block In Same Page Links to External Style Files Total
1 2 3


You have 1 style blocks in the same file, try to put them in a separate file.

Links To External Stylesheet Files - 2
Stylesheet URL rel type
http://umd.edu/shellcraft/umdApp.css?v=1737488866stylesheet
http://umd.edu/main/home.cssstylesheet

Script
Scripts Block In Same Page Links to External Script Files Total
7 4 11


Too many (4) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 4
Script URL Type
https://www.googletagmanager.com/gtag/js?id=G-RQC4EESGS6
http://umd.edu/main/app.js
http://umd.edu/main/home.js
http://umd.edu/shellcraft/umdApp.js?v=1737488866

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
There is no Blog associated with your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing
Yes

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
8 Excellent! the website has a high page rank (8/10).

8
0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
200
Excellent! You do have a lot of root domains (200) linked to your site umd.edu.

200
< 20 21 - 50 > 51
Poor Good Excellent


Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

Tips:
1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 865
  Facebook Shares 889
  Facebook Comments 712
  Tweets 233
  LinkedIn 13

Social Media Integration
Good! your site is integrated with social media.

Facebook Pagehttps://www.facebook.com/UnivofMaryland
Twitter AccountNot Found
Google+ PageNot Found


Trustworthiness
89

Excellent! the website has a good Trustworthiness Score (89/100).

89
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
94 Excellent! the website has a good Child Safe Score (94/100).

94
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Safe Browsing
Safe! the site umd.edu is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
6,464th most visited website in the world.
2,122th most visited website in United States  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You do have very few domains (4 - stlzoo.org, vera.org, visitharrogate.co.uk, maryland.edu) hosted on the same server as umd.edu (ip : 94.247.142.1).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
HTTP Compression
No

your website server does not support HTTP Compression.

Caching
No

your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
39 years, 183 days old ( 1st registered on : 1985-07-31 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires
0 years, 182 days from today ( expires on : 2025-07-31 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

domain is expiring in less than a year.

Domain Info
umd.edu ( 7 characters )

Domain Registrar : EDUCASE

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
1985-07-31 1985-07-31 2025-07-31
39 years, 183 days old 39 years, 183 days ago 0 years, 182 days from today
39 years, 183 days old


Domain Name Servers used by umd.edu
DNS Name IP Address
umd.edu94.247.142.1


Domain is going to expire in less than a year time (0 years, 182 days from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.

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