beds.ac.uk

	Excellent Practice	29

	Improvement Could be Made	9

	Critical Issues to Attend	11

Nov 8, 2024 09:42 AM

Recommended Actions

✔ Use more straight forward terms, avoid using too much jargon in the page content.
✔ Create and add a robots.txt for your site.
✔ Create a XML sitemap for your site.
✔ Move the 281 inline css components to an external style sheet file.
✔ Remove the 2 plain text email addresses from your page.
✔ Reduce number of links to other pages.
✔ Host the site closer to the geo location where most of your site visitors come from.
✔ Implement HTTP compression for your site.
✔ Implement browser caching for your site.
✔ Reduce the length of the meta description and ensure it only contains 70 to 160 characters.
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Detailed Reviews

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Title

Home | University of Bedfordshire

Words count: 4 Unique Words: 4 Length: 33 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.

Description

Welcome to the University of Bedfordshire. Find information on all our courses including applying through UCAS for undergraduate courses, postgraduate, part-time and apprenticeships.

Words count: 23 Length: 182 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]

The description is too long! It has more than 160 characters

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.

Google SERP Preview

Home | University of Bedfordshire www.beds.ac.uk/
Welcome to the University of Bedfordshire. Find information on all our courses including applying through UCAS for undergraduate courses, postgraduate, ...

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.

Keywords

ucas university bedfordshire luton bedford

Words count: 5 Length: 42 characters keyword phrases count : 1

The keywords is too short!
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Keyword Occurrences in Different Sections
Word		keyword	domain	title	description	heading	content
5 words	:	100% (1/1)
		ucas university bedfordshire luton bedford					0 (0%)

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.

Keywords Cloud

This keywords cloud gives your an idea of what are those important keywords appears in your website.

activity administration art bedford bedfordshire bsc business campus card clicking courses education engineering english health hons international law life luton management media midwifery msc nursing open pgce physical powered psychology science social sport square students studies support teaching technology university

Top 20 Keywords

Total Terms Count: 4,388

It is nice! the word density is quite ok.

Top 20 terms occurance and density
Keyword	In Body	Density
courses	293	6.68%
campus	255	5.81%
university	218	4.97%
luton	186	4.24%
square	183	4.17%
hons	118	2.69%
science	97	2.21%
bedford	69	1.57%
business	64	1.46%
bsc	63	1.44%
education	63	1.44%
management	59	1.34%
msc	58	1.32%
health	44	1.00%
social	38	0.87%
nursing	35	0.80%
sport	33	0.75%
teaching	32	0.73%
technology	31	0.71%
international	29	0.66%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.

Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.

Highlight

<H1>	<H2>	<H3>	<H4>	<H5>	<H6>	<B>	<U>	<I>	<EM>	<STRONG>	Total
1	4	5	12	0	0	0	0	139	0	0	161

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H1> (1)	Search Site
<H2> (4)	Search for a course Featured courses Latest University News University Events
<H3> (5)	Public Information Public Information Public Information Contact us Contact us
<H4> (12)	Social Work Social Media Content Creation Sport Journalism Sport Leadership Aviation and Airport Management Human Resource Management with Law Children and Young Peoples Nursing Psychology Bedford - Open Campus Luton - Open Campus Inaugural professorial lecture of Professor Fumiyo Nakatsuhara Inaugural professorial lecture of Professor Vladan Velisavljevic
<I> (139)

HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page

Reading Level

0

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.

Language

en Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.

Page Encoding

utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.

Favicon

Excellent! the website has a shortcut favicon image.

RSS

the website does not have a RSS Feed.

Robots.txt

Robots.txt is not presented for the site.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.

XML Sitemap

XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).

Loading Time

0.88 seconds - 41.25 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Modem (56Kbits/s)	Mobile/HSDPAM (7.2Mbits/s)	ADSL (8Mbits/s)	Cable (30Mbits/s)	Optical Fibre (100Mbits/s)
5.19 s	0.04 s	0.04 s	0.01 s	2.90 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.

Total Size

36 Kb (36,296 bytes)

Excellent! the page size is just nice, that is within 30K-150K!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading

Text To Code Ratio

Total Size	Text Size	HTML Code Size	Text/HTML Code Ratio
36 Kb (36,296 bytes)	35 Kb (35,328 bytes)	1 Kb (968 bytes)	3,649.59 %

Excellent! the text to html code ratio is just nice, that is within 15%-70%!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.

Flash

Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.

Frame

Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.

Inline CSS

281 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.

Nested Table

Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.

Plain Text Email

2 Email Addresses (s****@beds.ac.uk, i************@beds.ac.uk) were detected on this page.

Redirect Count

1 redirection was detected for loading this page.

Using HTTPS

Excellent! HTTPS is used for your page.

WWW Resolve

Excellent! the websites https://www.beds.ac.uk:443/ and http://beds.ac.uk are resolved to the same url :https://www.beds.ac.uk:443/

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).

URL Rewrite

Non SEO Friendly URLs
https://www.beds.ac.uk/opendays?utm_source=homepage&utm_medium=desktop-video
http://beds.ac.uk/opendays?utm_source=homepage&utm_medium=mobile-video

You may use url rewrite techniques to make these 2 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.

Underscore In URL

URLs with underscore
https://www.beds.ac.uk/...rce=homepage&utm_medium=desktop-video
http://beds.ac.uk/opend...urce=homepage&utm_medium=mobile-video

You have 2 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.

Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.

Links

Internal Links (link to pages within this domain)	External Links (link to pages on other websites)	Total
540	19	559

Too many links (559), it may be considered as spam!

Internal Links (link to pages within this domain) - 540
URL	Anchor Text
http://beds.ac.uk/my-beds-life/	Students
https://in.beds.ac.uk/	Staff
http://beds.ac.uk/alumni/	Alumni
http://beds.ac.uk/#	Study
http://beds.ac.uk/howtoapply/courses/	All Courses
http://beds.ac.uk/howtoapply/courses/undergraduatestudy/	Undergraduate Courses
http://beds.ac.uk/howtoapply/courses/postgraduatestudy/	Postgraduate Courses
http://beds.ac.uk/howtoapply/guide-to-applying-to-uob/	Help in Applying to the Univer...
http://beds.ac.uk/international/	International Applications
http://beds.ac.uk/apprenticeships/	Apprenticeships
http://beds.ac.uk/rgs/	Research Graduate School
http://beds.ac.uk/howtoapply/money/	Fees, Funding and Scholarships
http://beds.ac.uk/open-days/	Open Days
http://beds.ac.uk/howtoapply/prospectus/	Prospectuses
http://beds.ac.uk/howto...ply/advice-for-teachers-and-advisors/	Advice for Teachers and Adviso...
http://beds.ac.uk/parents-hub/	Parent Hub
http://beds.ac.uk/#	University Life
http://beds.ac.uk/news/	University News
http://beds.ac.uk/welcome/	Welcome
http://beds.ac.uk/accommodation/	Accommodation
http://beds.ac.uk/about-us/our-governance/examinationboard/	Assessment information
http://beds.ac.uk/alumni/	Alumni
http://beds.ac.uk/careers/	Careers and Employability Serv...
http://beds.ac.uk/community-and-faith/	Community & Faith
http://beds.ac.uk/exams/	Exams
http://beds.ac.uk/graduation/	Graduation
http://beds.ac.uk/about-us/timetabling/	Timetabling
http://beds.ac.uk/student-experience/	Student Experience
http://beds.ac.uk/student-support/	Student Support
http://beds.ac.uk/sportbeds/	Sport
http://beds.ac.uk/#	Research
http://beds.ac.uk/research/	Research at Bedfordshire
http://beds.ac.uk/rgs/	Research Degrees
http://beds.ac.uk/research/institutes/	Research Institutes
http://beds.ac.uk/research/areas/	Research Areas
http://beds.ac.uk/research/news/	Research News
http://beds.ac.uk/research/research-events/	Research Events
http://beds.ac.uk/ris/academic-support/	Academic support
http://beds.ac.uk/ris/	Introducing the Research & Inn...
http://beds.ac.uk/#	Business and Community
http://beds.ac.uk/ris/	Introducing the Research & Inn...
http://beds.ac.uk/ris/working-with-us/how-can-we-help-you/	How can we help you?
http://beds.ac.uk/ris/working-with-us/starting-a-business/	Want to start a business?
http://beds.ac.uk/ris/working-with-us/grow-your-business/	Want to grow your business?
http://beds.ac.uk/ris/w...g-with-us/solve-a-business-challenge/	Want to solve a business chall...
http://beds.ac.uk/culture-and-community-engagement/	Culture and Community Engageme...
http://beds.ac.uk/ris/cpd/	What professional courses are ...
http://beds.ac.uk/apprenticeships/	Accessing apprenticeships for ...
http://beds.ac.uk/venue/	Need a space to meet?
http://beds.ac.uk/ris/academic-support/	Academic support
http://beds.ac.uk/#	Faculties, Schools and Departm...
http://beds.ac.uk/howtoapply/departments/businessschool/	University of Bedfordshire Bus...
http://beds.ac.uk/howtoapply/departments/cats/	Faculty of Creative Arts, Tech...
http://beds.ac.uk/howtoapply/departments/ees/	Faculty of Education, English ...
http://beds.ac.uk/howtoapply/departments/healthsciences/	Faculty of Health and Social S...
http://beds.ac.uk/languagecentre/	Centre for English as a Foreig...
http://beds.ac.uk/centre-for-academic-partnerships/	Centre for Academic Partnershi...
http://beds.ac.uk/academy-for-learning-teaching-excellence/	Academy for Learning and Teach...
http://beds.ac.uk/culture-and-community-engagement/	Culture and Community Engageme...
http://beds.ac.uk/#	About Us
http://beds.ac.uk/about-us/	Our University
http://beds.ac.uk/about-us/campuses/	Our Campuses
http://beds.ac.uk/about-us/our-graduates/	Our Graduates
http://beds.ac.uk/about-us/our-honouries/	Our Honouries
http://beds.ac.uk/bedfordshire/	Why Bedfordshire?
http://beds.ac.uk/about-us/diversity-and-inclusion/	Diversity and Inclusion
http://beds.ac.uk/sustainability/	Sustainability
http://beds.ac.uk/stude...erm-dates-and-core-teaching-calendar/	Term Dates
http://beds.ac.uk/howtoapply/courses/	All Courses
http://beds.ac.uk/howtoapply/courses/undergraduatestudy/	Undergraduate Courses
http://beds.ac.uk/howtoapply/courses/postgraduatestudy/	Postgraduate Courses
http://beds.ac.uk/howtoapply/guide-to-applying-to-uob/	Help in Applying to the Univer...
http://beds.ac.uk/international/	International Applications
http://beds.ac.uk/apprenticeships/	Apprenticeships
http://beds.ac.uk/rgs/	Research Graduate School
http://beds.ac.uk/howtoapply/money/	Fees, Funding and Scholarships
http://beds.ac.uk/open-days/	Open Days
http://beds.ac.uk/howtoapply/prospectus/	Prospectuses
http://beds.ac.uk/howto...ply/advice-for-teachers-and-advisors/	Advice for Teachers and Adviso...
http://beds.ac.uk/parents-hub/	Parent Hub
http://beds.ac.uk/news/	University News
http://beds.ac.uk/welcome/	Welcome
http://beds.ac.uk/accommodation/	Accommodation
http://beds.ac.uk/about-us/our-governance/examinationboard/	Assessment information
http://beds.ac.uk/alumni/	Alumni
http://beds.ac.uk/careers/	Careers and Employability Serv...
http://beds.ac.uk/community-and-faith/	Community & Faith
http://beds.ac.uk/exams/	Exams
http://beds.ac.uk/graduation/	Graduation
http://beds.ac.uk/about-us/timetabling/	Timetabling
http://beds.ac.uk/student-experience/	Student Experience
http://beds.ac.uk/student-support/	Student Support
http://beds.ac.uk/sportbeds/	Sport
http://beds.ac.uk/research/	Research at Bedfordshire
http://beds.ac.uk/rgs/	Research Degrees
http://beds.ac.uk/research/institutes/	Research Institutes
http://beds.ac.uk/research/areas/	Research Areas
http://beds.ac.uk/research/news/	Research News
http://beds.ac.uk/research/research-events/	Research Events
http://beds.ac.uk/ris/academic-support/	Academic support
...

External Links (link to pages on other websites) - 19
URL	Anchor Text
https://www.termsfeed.com/privacy-policy-generator/	TermsFeed Free Privacy Policy ...
https://www.bedssu.co.uk	Beds SU
https://www.bedssu.co.uk	Beds SU
https://www.eventbrite....-bedford-campus-tickets-1004386806977
https://www.eventbrite....-bedford-campus-tickets-1004386806977	Bedford - Open Campus
https://www.eventbrite....-bedford-campus-tickets-1004386806977
https://www.eventbrite....ay-luton-campus-tickets-1004406245117
https://www.eventbrite....ay-luton-campus-tickets-1004406245117	Luton - Open Campus
https://www.eventbrite....ay-luton-campus-tickets-1004406245117
https://www.youtube.com/uniofbeds
https://www.facebook.com/unibeds
https://twitter.com/uniofbeds/
https://www.instagram.com/uniofbeds/
https://www.linkedin.com/school/university-of-bedfordshire/
https://www.youtube.com/uniofbeds
https://www.facebook.com/unibeds
https://twitter.com/uniofbeds/
https://www.instagram.com/uniofbeds/
https://www.linkedin.com/school/university-of-bedfordshire/

reasonable number of links (below 100) per page will give a better user experience.

Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.

Images

Total Images	Alt Present	Alt Missing
158	71	87

87 images do not have Alt values.

Image URL - 158
URL	ALT Text
https://www.facebook.com/tr?id=837192792968229&ev=PageView&noscript=1
http://beds.ac.uk/media...81467181417,0&width=371&height=259&rnd=132580923250130000	Browse all Foundation, Unde...
http://beds.ac.uk/Content/images/boxes/hover_red_block.png
http://beds.ac.uk/media...g_courses.jpg?width=371&height=259&rnd=133741554755730000	Browse all Foundation, Unde...
http://beds.ac.uk/Content/images/boxes/hover_red_block.png
http://beds.ac.uk/media...81467181417,0&width=371&height=259&rnd=132580923265170000	Find out about Postgraduate...
http://beds.ac.uk/Content/images/boxes/hover_red_block.png
http://beds.ac.uk/media...55362004949,0&width=371&height=259&rnd=132580923310800000	We want to guide and suppor...
http://beds.ac.uk/Content/images/boxes/hover_red_block.png
http://beds.ac.uk/media...81467181417,0&width=371&height=259&rnd=132580923272700000	Support and information on ...
http://beds.ac.uk/Content/images/boxes/hover_red_block.png
http://beds.ac.uk/media...81467181417,0&width=371&height=259&rnd=132954506425200000	Our Higher and Degree Appre...
http://beds.ac.uk/Content/images/boxes/hover_red_block.png
http://beds.ac.uk/media...2972969,0,0,0&width=371&height=259&rnd=132580923259200000	Apply to study a Research D...
http://beds.ac.uk/Content/images/boxes/hover_red_block.png
http://beds.ac.uk/media...81467181417,0&width=371&height=259&rnd=132580923300730000	We offer a range of generou...
http://beds.ac.uk/Content/images/boxes/hover_red_block.png
http://beds.ac.uk/media...81467181417,0&width=371&height=259&rnd=132580923287700000	Find out about our Open Day...
http://beds.ac.uk/Content/images/boxes/hover_red_block.png
http://beds.ac.uk/media...-applying.jpg?width=371&height=259&rnd=133396905069500000	Browse our prospectuses to ...
http://beds.ac.uk/Content/images/boxes/hover_red_block.png
http://beds.ac.uk/media...81467181417,0&width=371&height=259&rnd=132580923258030000	Information for teachers an...
http://beds.ac.uk/Content/images/boxes/hover_red_block.png
http://beds.ac.uk/media...3783775,0,0,0&width=371&height=259&rnd=132744398982230000	Help and advice, so you can...
http://beds.ac.uk/Content/images/boxes/hover_red_block.png
http://beds.ac.uk/media...sity-news.jpg?width=371&height=259&rnd=132580923255600000	The latest news and events ...
http://beds.ac.uk/Content/images/boxes/hover_red_block.png
http://beds.ac.uk/media...1373212810593&width=371&height=259&rnd=133324390555900000	We are here to help every s...
http://beds.ac.uk/Content/images/boxes/hover_red_block.png
http://beds.ac.uk/media...-students.jpg?width=371&height=259&rnd=132580923303930000	Welcome new students.
http://beds.ac.uk/Content/images/boxes/hover_red_block.png
http://beds.ac.uk/media...mmodation.jpg?width=371&height=259&rnd=132580923268770000	Browse on campus accommodat...
http://beds.ac.uk/Content/images/boxes/hover_red_block.png
http://beds.ac.uk/media...9512166347514&width=371&height=259&rnd=133219836420730000	Find out about the processe...
http://beds.ac.uk/Content/images/boxes/hover_red_block.png
http://beds.ac.uk/media.../2-alumni.jpg?width=371&height=259&rnd=132580923261630000	Discover more about joining...
http://beds.ac.uk/Content/images/boxes/hover_red_block.png
http://beds.ac.uk/media...oyability.jpg?width=371&height=259&rnd=132580923278570000	See how you'll be supported...
http://beds.ac.uk/Content/images/boxes/hover_red_block.png
http://beds.ac.uk/media...ity-faith.jpg?width=371&height=259&rnd=132580923285900000	We welcome people of all fa...
http://beds.ac.uk/Content/images/boxes/hover_red_block.png
http://beds.ac.uk/media...2030179033405&width=371&height=259&rnd=133150529758730000	Find out about examinations...
http://beds.ac.uk/Content/images/boxes/hover_red_block.png
http://beds.ac.uk/media...raduation.jpg?width=371&height=259&rnd=132580923296030000	Find out all you need to kn...
http://beds.ac.uk/Content/images/boxes/hover_red_block.png
http://beds.ac.uk/media...le-banner.jpg?width=371&height=259&rnd=133203445823030000	Find out about timetabling ...
http://beds.ac.uk/Content/images/boxes/hover_red_block.png
http://beds.ac.uk/media...ard-image.jpg?width=371&height=259&rnd=133268989174130000	Discover what services we o...
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http://beds.ac.uk/media...2628878371787&width=371&height=259&rnd=133150612222800000	Take a look at the support ...
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http://beds.ac.uk/media...y/9-sport.jpg?width=371&height=259&rnd=132582079424200000	Discover more about sports ...
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http://beds.ac.uk/Content/images/boxes/hover_red_block.png
http://beds.ac.uk/media...nstitutes.jpg?width=371&height=259&rnd=132580923266500000	Explore world-leading resea...
http://beds.ac.uk/Content/images/boxes/hover_red_block.png
http://beds.ac.uk/media...81467181417,0&width=371&height=259&rnd=132931049164700000	Explore the research Bedfor...
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http://beds.ac.uk/media...81467181417,0&width=371&height=259&rnd=132580923283070000	Latest research news.
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http://beds.ac.uk/media...onference.jpg?width=371&height=259&rnd=133372785174330000	Research events and confere...
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http://beds.ac.uk/media...-ris-home.jpg?width=371&height=259&rnd=133336472874670000	We are committed to making ...
http://beds.ac.uk/Content/images/boxes/hover_red_block.png
http://beds.ac.uk/media...-ris-home.jpg?width=371&height=259&rnd=133336472874670000	We are committed to making ...
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http://beds.ac.uk/media...-help-you.jpg?width=371&height=259&rnd=133336308109800000	Whether you are a public, p...
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http://beds.ac.uk/media...-business.jpg?width=371&height=259&rnd=133344097735870000	We can help you develop you...
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http://beds.ac.uk/media...s-funding.jpg?width=371&height=259&rnd=133343126582300000	We can support SMEs to boos...
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http://beds.ac.uk/media...challenge.jpg?width=371&height=259&rnd=133344222307170000	Whatever challenge you are ...
http://beds.ac.uk/Content/images/boxes/hover_red_block.png
http://beds.ac.uk/media...2122001226796&width=371&height=259&rnd=133504066289970000	The Culture and Community E...
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http://beds.ac.uk/media...2x260-cpd.jpg?width=371&height=259&rnd=133336345787630000	Looking to invest in your t...
http://beds.ac.uk/Content/images/boxes/hover_red_block.png
http://beds.ac.uk/media...ticeships.jpg?width=371&height=259&rnd=133352782757700000	Discover our apprenticeship...
http://beds.ac.uk/Content/images/boxes/hover_red_block.png
http://beds.ac.uk/media...enue-beds.jpg?width=371&height=259&rnd=133336361727400000	We offer top-quality spaces...
http://beds.ac.uk/Content/images/boxes/hover_red_block.png
http://beds.ac.uk/media...c-support.jpg?width=371&height=259&rnd=133336367074470000	Research & Innovation S...
http://beds.ac.uk/Content/images/boxes/hover_red_block.png
http://beds.ac.uk/media...ss-school.jpg?width=371&height=259&rnd=132580923256970000
http://beds.ac.uk/Content/images/boxes/hover_red_block.png
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http://beds.ac.uk/media...-sciences.jpg?width=371&height=259&rnd=132582076100200000
http://beds.ac.uk/Content/images/boxes/hover_red_block.png
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http://beds.ac.uk/Content/images/boxes/hover_red_block.png
http://beds.ac.uk/media...tnerships.jpg?width=371&height=259&rnd=132580923284270000
http://beds.ac.uk/Content/images/boxes/hover_red_block.png
http://beds.ac.uk/media...k_highres.jpg?width=371&height=259&rnd=133026123723500000
http://beds.ac.uk/Content/images/boxes/hover_red_block.png
http://beds.ac.uk/media...2122001226796&width=371&height=259&rnd=133504066289970000	The Culture and Community E...
http://beds.ac.uk/Content/images/boxes/hover_red_block.png
http://beds.ac.uk/media...43/3-news.jpg?width=371&height=259&rnd=132580923274330000
http://beds.ac.uk/Content/images/boxes/hover_red_block.png
http://beds.ac.uk/media...-campuses.jpg?width=371&height=259&rnd=132580923253270000
http://beds.ac.uk/Content/images/boxes/hover_red_block.png
http://beds.ac.uk/media...partments.jpg?width=371&height=259&rnd=132580923263000000
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http://beds.ac.uk/media...8997329390593&width=371&height=259&rnd=133324382549470000
http://beds.ac.uk/Content/images/boxes/hover_red_block.png
http://beds.ac.uk/media...hire-menu.jpg?width=371&height=259&rnd=133057213304770000
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http://beds.ac.uk/media...erm-dates.jpg?width=371&height=259&rnd=132580923299170000
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http://beds.ac.uk/media/afvhvzfv/subject-areas-open.png
http://beds.ac.uk/content/images/carouselPreloadImage.png?width=683&height=500	International Students
http://beds.ac.uk/content/images/carouselPreloadImage.png?width=683&height=500	Our Graduates
http://beds.ac.uk/content/images/carouselPreloadImage.png?width=683&height=500	Scholarships
http://beds.ac.uk/media/yplpqi4d/cpe-high-quality-teaching.png
http://beds.ac.uk/media...2018_7063.jpg?width=332&height=530&rnd=132894009469400000	Social Work
http://beds.ac.uk/media...eator-web.jpg?width=332&height=530&rnd=133733924779670000	Social Media Content Creation
http://beds.ac.uk/media...match-web.jpg?width=332&height=530&rnd=133733923336100000	Sport Journalism
http://beds.ac.uk/media...13574728804,0&width=332&height=530&rnd=133733926260830000	Sport Leadership
http://beds.ac.uk/media...ation-web.jpg?width=332&height=530&rnd=133733923341500000	Aviation and Airport Managemen...
http://beds.ac.uk/media...asses-web.jpg?width=332&height=530&rnd=133733923331270000	Human Resource Management with...
http://beds.ac.uk/media...rsing-web.jpg?width=332&height=530&rnd=133733934131700000	Children and Young Peoples Nur...
http://beds.ac.uk/media...ology-web.jpg?width=332&height=530&rnd=133733923339030000	Psychology
http://beds.ac.uk/media...nalbutton.jpg?width=821&height=547&rnd=132272896899800000
http://beds.ac.uk/media...-ris-home.jpg?width=821&height=547&rnd=133336472874670000
http://beds.ac.uk/media...-banner-2.jpg?width=821&height=547&rnd=133413129386770000
http://beds.ac.uk/media...searchbox.jpg?width=821&height=547&rnd=132272899812870000
http://beds.ac.uk/media...-apply-pg.jpg?width=821&height=547&rnd=132314205048700000
http://beds.ac.uk/media...rospectus.jpg?width=821&height=547&rnd=133552346492100000
http://beds.ac.uk/media...8273338585205&width=332&height=280&rnd=133754753430930000	University re-invents open day...
http://beds.ac.uk/media...5708526209155&width=332&height=280&rnd=133751965049570000	Student launches ‘Hatters Hour...
http://beds.ac.uk/media...oot-court.jpg?width=332&height=280&rnd=133749301069630000	Law students develop their kno...
http://beds.ac.uk/media...and-guest.jpg?width=332&height=280&rnd=133746689953300000	Radio LaB celebrate Student Ra...
http://beds.ac.uk/media...on-2024-5.jpg?width=332&height=280&rnd=133746690626470000	Students put skills to the tes...
http://beds.ac.uk/Content/images/news_default.jpeg	All news
http://beds.ac.uk/media...95938221653,0&width=332&height=530&rnd=133657825907070000	Bedford - Open Campus
http://beds.ac.uk/media...34041213227,0&width=332&height=530&rnd=133657843924130000	Luton - Open Campus
http://beds.ac.uk/media...katsuhara.jpg?width=332&height=530&rnd=132983754909530000	Inaugural professorial lecture...
http://beds.ac.uk/media...jevic-200.jpg?width=332&height=530&rnd=131911056142870000	Inaugural professorial lecture...
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http://beds.ac.uk/media/fxgpetny/uniofbeds_logo-white-text-small.png	University of Bedfordshire Log...
http://beds.ac.uk/media/eyaodarn/gbc-logo-accredited-132px.png	/howtoapply/departments/busine...
http://beds.ac.uk/media/fnporpne/ofsted_good_gp_mono2.jpg	Apprenticeships
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http://beds.ac.uk/media/lz1gphba/bedscarbonsmall.png	Bedscarbon320px
https://px.ads.linkedin.com/collect/?pid=4098017&fmt=gif

search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.

CSS

Style Block In Same Page	Links to External Style Files	Total
2	7	9

Too many (7) external style sheet files , it will slow down the downloading.

Links To External Stylesheet Files - 7
Stylesheet URL	rel	type
https://ajax.aspnetcdn.com/ajax/jquery.ui/1.12.1/themes/smoothness/jquery-ui.css	stylesheet
http://beds.ac.uk/content/fontawesome/css/all.min.css	stylesheet	text/css
http://beds.ac.uk/content/scss/custom.min.css	stylesheet	text/css
http://beds.ac.uk/css/rte.css	stylesheet	text/css
http://beds.ac.uk/content/css/slick.css	stylesheet
http://beds.ac.uk/content/css/slick-theme.css	stylesheet
http://beds.ac.uk/content/css/reeled.css	stylesheet	text/css

Script

Scripts Block In Same Page	Links to External Script Files	Total
25	16	41

Too many (16) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 16
Script URL	Type
https://www.termsfeed.com/public/cookie-consent/4.1.0/cookie-consent.js	text/javascript
http://beds.ac.uk/content/scripts/site/showcasepage/coursesearchpartial.js	text/javascript
https://cdn.jsdelivr.net/npm/jquery@3.3.1/dist/jquery.min.js
https://cdn.jsdelivr.net/npm/jquery-ui@1.12.1/ui/widget.min.js
https://cdn.jsdelivr.ne...ery.ajax.unobtrusive/3.2.4/jquery.unobtrusive-ajax.min.js
https://cdn.jsdelivr.net/npm/jquery-validation@1.19.0/dist/jquery.validate.js
https://cdn.jsdelivr.net/npm/bootstrap@4.5.3/dist/js/bootstrap.bundle.min.js
http://beds.ac.uk/content/scripts/site/global/hilitor.js	text/javascript
http://beds.ac.uk/conte...l/global.js?v=IyqrdPO6aUprpQrot1GZUN5mLcGChZtqD4EwESbaQhc	text/javascript
http://beds.ac.uk/scripts/lazysizes.min.js
http://beds.ac.uk/content/scripts/slick.min.js	text/javascript
https://cdnjs.cloudflar...ery-ajax-unobtrusive/3.2.6/jquery.unobtrusive-ajax.min.js
http://beds.ac.uk/content/Scripts/site/herobanner/herobanner.js	text/javascript
http://beds.ac.uk/content/Scripts/site/slider/sliders.js	text/javascript
https://public.tockify.com/browser/embed.js
https://api.reeled.online/js/reeled-embed.min.js?v=345	text/javascript

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.

Blog Or News Release

Link to Blog / News Release Page
http://beds.ac.uk/news/	University News

Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.

Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.

DMOZ Listing

Yes

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics

Analytics Service is not implemented for the site.

Google Page Rank

7 Excellent! the website has a high page rank (7/10).

0 - 1	2 - 3	4 - 10
7
Poor	Good	Excellent

Social Engagement

Your site has an excellent social media engagement!

Facebook Likes 709

Facebook Shares 1,142

Facebook Comments 217

Tweets 6

LinkedIn 77

Social Media Integration

Excellent! your site is well integrated with social media networks.

Facebook Page	https://www.facebook.com/unibeds
Twitter Account	https://twitter.com/uniofbeds/
Google+ Page	Not Found

Trustworthiness

91

Excellent! the website has a good Trustworthiness Score (91/100).

0 - 19	20 - 39	40 - 59	60 - 79	80 - 100
91
Very Poor	Poor	Unsatisfactory	Good	Excellent

Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.

Child Safe

92 Excellent! the website has a good Child Safe Score (92/100).

0 - 19	20 - 39	40 - 59	60 - 79	80 - 100
92
Very Poor	Poor	Unsatisfactory	Good	Excellent

Safe Browsing

Safe! the site beds.ac.uk is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.

Traffic Rank

100,129^th most visited website in the world.
your site has an excellent high traffic rank in the world.

Websites On Same Server

Excellent! You domain beds.ac.uk is the only one hosted on the server (ip : 52.211.253.204).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.

Server Location

your server (IP : 52.211.253.204) is located at United States

ensure your server is not located far away from most of your site visitors.

HTTP Compression

No

your website server does not support HTTP Compression.

Caching

No

your website server does not support Caching.

Server Signature

Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.

Domain Age

18 years, 120 days old ( 1st registered on : 2006-07-12 )

[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Info

beds.ac.uk ( 10 characters )

Domain Registrar : Nominet UK

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On	Last Modified On	Expires On
2006-07-12	2024-08-20	unknown
18 years, 120 days old	0 years, 80 days ago	unknown from today

18 years, 120 days old

Domain Name Servers used by beds.ac.uk
DNS Name	IP Address
xns-bep-01.beds.ac.uk	194.80.223.9
xns-ps-01.beds.ac.uk	194.80.213.7
ns3.ja.net	193.63.106.103

Domain is going to expire in less than a year time (unknown from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.

beds.ac.uk

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