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esa.int favicon esa.int

Excellent Practice30
Improvement Could be Made14
Critical Issues to Attend6
Sep 8, 2024 06:11 PM

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Recommended Actions

  • Create one H1 element for your page, put the most important keywords in.
  • Use more straight forward terms, avoid using too much jargon in the page content.
  • Create and add a robots.txt for your site.
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  • Remove some of the text content and make the text to code ration to be within 15%-70%.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Reduce the length of the meta description and ensure it only contains 70 to 160 characters.
  • Reduce the number of meta keywords and ensure it only contains 10 to 20 words.
  • Ensure targeted keywords have an optimal density of 1% to 3% and increase the consistency within the content.
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Detailed Reviews

Related Category
Most related categories of this website.

art   courses   media   museum   science   social   television   video  

Title
European Space Agency

Words count: 3    Unique Words: 3    Length: 21 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description
The European Space Agency portal features the latest news in space exploration, human spaceflight, launchers, telecommunications, navigation, monitoring and space science.

Words count: 21    Length: 171 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


The description is too long! It has more than 160 characters

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
European Space Agency www.esa.int/
The European Space Agency portal features the latest news in space exploration, human spaceflight, launchers, telecommunications, navigation, monitoring ...

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords
European Space Agency, Moon, Mars, sun, space exploration, probes, missions, satellites, launchers, international space station, ISS, telecommunications, earth observation, navigation, astronauts, solar system, universe, remote sensing, space news, ESA, environment, monitoring, astronomy, Ariane, rocket, Galileo, comet, education, Venus

Words count: 38    Length: 338 characters    keyword phrases count : 29

The keywords contains more than 20 words!
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Keyword Occurrences in Different Sections
Wordkeyword domain title descriptionheadingcontent
1 word:76% (22/29)
moon 0   (0%)
mars 0   (0%)
sun 0   (0%)
probes 0   (0%)
missions 0   (0%)
satellites 0   (0%)
launchers 0   (0%)
iss 0   (0%)
telecommunications 0   (0%)
navigation 0   (0%)
astronauts 0   (0%)
universe 0   (0%)
esa 0   (0%)
environment 0   (0%)
monitoring 0   (0%)
astronomy 0   (0%)
ariane 0   (0%)
rocket 0   (0%)
galileo 0   (0%)
comet 0   (0%)
education 0   (0%)
venus 0   (0%)
2 words:17% (5/29)
space exploration 0   (0%)
earth observation 0   (0%)
solar system 0   (0%)
remote sensing 0   (0%)
space news 0   (0%)
3 words:7% (2/29)
european space agency 0   (0%)
international space station 0   (0%)


Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

agency  applications  brand  careers  cluster  discover  earth  enabling  esa  european  explained  exploration  flyby  focus  fourth  highlight  image  items  launch  likes  mars  mercury  missions  navigation  open  play  read  reentry  rover  rsquo  science  sentinel  space  story  support  targeted  trials  video  views  world's 

Top 20 Keywords
Total Terms Count: 645

It is nice! the word density is quite ok.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
views 38 5.89%
likes 29 4.50%
esa 28 4.34%
space 25 3.88%
exploration 22 3.41%
science 18 2.79%
open 13 2.02%
image 13 2.02%
story 12 1.86%
video 12 1.86%
read 11 1.71%
applications 11 1.71%
sentinel 11 1.71%
play 10 1.55%
agency 9 1.40%
focus 9 1.40%
european 7 1.09%
earth 6 0.93%
reentry 6 0.93%
mars 5 0.78%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
064440000110065

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H2>

(6)
In the spotlight
Recommended
Trending
Featured videos
More
Featured images

<H3>

(44)
BepiColombo's best images yet highlight fourth Mercury flyby
Sentinel-2C joins the Copernicus family in orbit
Week in images: 02-06 September 2024
Discover where space begins: the guide to ESA’s establishments
Discover ESA Live: a gateway to ESA’s universe for schools
Copernicus Sentinel-2
Cluster reentry explained: world's first targeted reentry
Mars rover trials
Debris from DART impact could reach Earth
Earth from Space: Sentinel-2 captures Sentinel-2
First metal part 3D printed in space
New Galileo satellites operational after successful in-orbi…
European greenhouse gas emissions decline but land stores w…
Sentinel-2C operators complete final rehearsals
More items
Ariane 6 first flight highlights
Our missions
Discover ESA
This is ESA
ESA Blog Navigator
ESA Brand Centre
Euclid’s view of the Horsehead Nebula
Cluster reentry explained: world's first targeted reentry
BepiColombo's best images yet highlight fourth Mercury flyby
Professionals
Mars rover trials
The radiation showstopper for Mars exploration
Fourth Mercury flyby begins BepiColombo’s new trajectory
Cluster reentry explained: world's first targeted reentry
Mars rover trials
Sentinel-2C launch highlights
Sentinel-2C: ready for liftoff
Sentinel-2C pre-launch media briefing
More items
Careers at ESA
Business with ESA
Open Space Innovation Platform
ESA Commercialisation Gateway
First metal part 3D printed in space
Earth from Space: Sentinel-2 captures Sentinel-2
Sentinel-2C in the Vega launch tower
Webb peeks into Perseus
Juice snaps Moon en route to Earth
More items

<H4>

(4)
ESA Vision
ESA Pillars
ESA Programmes
ESA and You
<I> (11)


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level
0

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
Language
en Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Favicon
Excellent! the website has a shortcut favicon image.

RSS
the website does not have a RSS Feed.

Robots.txt
Robots.txt is not presented for the site.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.98 seconds - 8.07 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
1.13 s 0.01 s 0.01 s 0.00 s 0.63 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
8 Kb (7,905 bytes)

The page is a bit too small, it may not have enough relevant content to rank well!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
8 Kb (7,905 bytes) 6 Kb (5,564 bytes) 2 Kb (2,341 bytes) 237.68 %


The Text/HTML Code Ratio is a bit too high, it might be considered as spam by search engines.

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
Excellent! No Inline CSS is detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
2 redirections were detected for loading this page.

Using HTTPS
Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites https://www.esa.int/ and http://esa.int are resolved to the same url :https://www.esa.int/

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
URL Rewrite
Excellent! your urls are clean.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
URLs with underscore
http://esa.int/Scien...mages_yet_highlight_fourth_Mercury_flyby
http://esa.int/Appli...-2C_joins_the_Copernicus_family_in_orbit
https://www.esa.int/...ages/Week_in_images_02-06_September_2024
http://esa.int/About_Us/ESA_Publications/One_ESA_brochure
http://esa.int/About..._a_gateway_to_ESA_s_universe_for_schools
https://esamultimedi...elerating_the_use_of_space_in_Europe.pdf
https://www.esa.int/Science_Exploration
https://www.esa.int/Space_Safety
https://www.esa.int/Enabling_Support
http://esa.int/Science_Exploration/Space_Science
http://esa.int/Scien...xploration/Human_and_Robotic_Exploration
http://esa.int/Applications/Observing_the_Earth
http://esa.int/Appli...s/Connectivity_and_Secure_Communications
http://esa.int/Applications/Satellite_navigation
http://esa.int/Enabling_Support/Space_Transportation
http://esa.int/Enabling_Support/Space_Engineering_Technology
http://esa.int/Enabling_Support/Operations
http://esa.int/About_Us/Careers_at_ESA
http://esa.int/About_Us/Business_with_ESA
http://esa.int/Appli...bserving_the_Earth/Copernicus/Sentinel-2
http://esa.int/ESA_M...explained_world_s_first_targeted_reentry
http://esa.int/ESA_M...timedia/Videos/2024/09/Mars_rover_trials
http://esa.int/Space...ebris_from_DART_impact_could_reach_Earth
http://esa.int/ESA_M...rom_Space_Sentinel-2_captures_Sentinel-2
http://esa.int/ESA_M.../09/First_metal_part_3D_printed_in_space
http://esa.int/Appli...tional_after_successful_in-orbit_testing
http://esa.int/Appli...emissions_decline_but_land_stores_weaken
http://esa.int/Enabl...l-2C_operators_complete_final_rehearsals
http://esa.int/ESA_M...2024/07/Ariane_6_first_flight_highlights
https://www.esa.int/ESA/Our_Missions
http://esa.int/About_Us/ESA_Publications/This_is_ESA
http://esa.int/ESA_M...11/Euclid_s_view_of_the_Horsehead_Nebula
http://esa.int/ESA_M...explained_world_s_first_targeted_reentry
http://esa.int/Scien...mages_yet_highlight_fourth_Mercury_flyby
http://esa.int/About_Us/Careers_at_ESA/Professionals
http://esa.int/ESA_M...timedia/Videos/2024/09/Mars_rover_trials
http://esa.int/Scien...diation_showstopper_for_Mars_exploration
http://esa.int/Scien...lyby_begins_BepiColombo_s_new_trajectory
http://esa.int/ESA_M...explained_world_s_first_targeted_reentry
http://esa.int/ESA_M...timedia/Videos/2024/09/Mars_rover_trials
http://esa.int/ESA_M...os/2024/09/Sentinel-2C_launch_highlights
http://esa.int/ESA_M...os/2024/08/Sentinel-2C_ready_for_liftoff
http://esa.int/ESA_M...08/Sentinel-2C_pre-launch_media_briefing
http://esa.int/ESA_Multimedia/Videos
http://esa.int/About_Us/Careers_at_ESA
http://esa.int/About_Us/Business_with_ESA
http://esa.int/ESA_M.../09/First_metal_part_3D_printed_in_space
http://esa.int/ESA_M...rom_Space_Sentinel-2_captures_Sentinel-2
http://esa.int/ESA_M.../08/Sentinel-2C_in_the_Vega_launch_tower
http://esa.int/ESA_M...a/Images/2024/08/Webb_peeks_into_Perseus
http://esa.int/ESA_M...24/08/Juice_snaps_Moon_en_route_to_Earth
http://esa.int/ESA_Multimedia/Images
http://esa.int/Services/Frequently_asked_questions
http://esa.int/Services/Terms_and_conditions
http://esa.int/Services/Privacy_notice
http://esa.int/About_Us/Careers_at_ESA
http://esa.int/Services/Email_updates


You have 57 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Links
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
71 6 77


Excellent! the number of links are less than 100.

Internal Links (link to pages within this domain) - 71
URL Anchor Text
http://esa.int/
http://esa.int/Scien...mages_yet_highlight_fourth_Mercury_flybyRead
http://esa.int/Appli...-2C_joins_the_Copernicus_family_in_orbitRead
https://www.esa.int/...ages/Week_in_images_02-06_September_2024Open
http://esa.int/About_Us/ESA_Publications/One_ESA_brochureOpen
http://esa.int/About..._a_gateway_to_ESA_s_universe_for_schoolsRead
https://vision.esa.int/Agenda 2025
https://esamultimedi...elerating_the_use_of_space_in_Europe.pdfAdvisory group report
https://vision.esa.i...ory/ambition/accelerate-the-use-of-spaceAccelerators
https://vision.esa.int/category/space-summit-2023/Space Summit 2023
https://www.esa.int/Science_ExplorationScience & Exploration
https://www.esa.int/Space_SafetySpace Safety
https://www.esa.int/ApplicationsApplications
https://www.esa.int/Enabling_SupportEnabling & Support
http://esa.int/Science_Exploration/Space_ScienceSpace Science
http://esa.int/Scien...xploration/Human_and_Robotic_ExplorationHuman and Robotic Exploration
http://esa.int/Applications/Observing_the_EarthObserving the Earth
http://esa.int/Appli...s/Connectivity_and_Secure_CommunicationsConnectivity
http://esa.int/Applications/Satellite_navigationSatellite Navigation
http://esa.int/Enabling_Support/Space_TransportationSpace Transportation
http://esa.int/Enabling_Support/Space_Engineering_TechnologyTechnology
http://esa.int/Enabling_Support/OperationsOperations
http://esa.int/About_Us/Careers_at_ESACareers at ESA
http://esa.int/About_Us/Business_with_ESABusiness with ESA
http://esa.int/NewsroomESA for Media
http://esa.int/EducationEducation at ESA
http://esa.int/Appli...bserving_the_Earth/Copernicus/Sentinel-2Mission Applications ...
http://esa.int/ESA_M...explained_world_s_first_targeted_reentryVideo 00:06:50 ...
http://esa.int/ESA_M...timedia/Videos/2024/09/Mars_rover_trialsVideo 00:01:00 ...
http://esa.int/Space...ebris_from_DART_impact_could_reach_EarthStory Spac...
http://esa.int/ESA_M...rom_Space_Sentinel-2_captures_Sentinel-2Image Applications E...
http://esa.int/ESA_M.../09/First_metal_part_3D_printed_in_spaceImage Science & Explo...
http://esa.int/Appli...tional_after_successful_in-orbit_testingStory Appl...
http://esa.int/Appli...emissions_decline_but_land_stores_weakenStory Appl...
http://esa.int/Enabl...l-2C_operators_complete_final_rehearsalsStory Enab...
http://esa.int/(archive)/0More items
http://esa.int/ESA_M...2024/07/Ariane_6_first_flight_highlightsPlay
https://www.esa.int/ESA/Our_MissionsFocus on Our ...
https://discover.esa.int/Focus on Disc...
http://esa.int/About_Us/ESA_Publications/This_is_ESAFocus on This...
http://blogs.esa.int/Focus on ESA ...
https://brand.esa.int/Focus on ESA ...
http://esa.int/ESA_M...11/Euclid_s_view_of_the_Horsehead_NebulaView
http://esa.int/ESA_M...explained_world_s_first_targeted_reentryVideo 00:06:50 ...
http://esa.int/Scien...mages_yet_highlight_fourth_Mercury_flybyStory Scie...
http://esa.int/About_Us/Careers_at_ESA/ProfessionalsStory ...
http://esa.int/ESA_M...timedia/Videos/2024/09/Mars_rover_trialsVideo 00:01:00 ...
http://esa.int/Scien...diation_showstopper_for_Mars_explorationStory Scie...
http://esa.int/Scien...lyby_begins_BepiColombo_s_new_trajectoryStory Scie...
http://esa.int/ESA_M...explained_world_s_first_targeted_reentryVideo 00:06:50 ...
http://esa.int/ESA_M...timedia/Videos/2024/09/Mars_rover_trialsVideo 00:01:00 ...
http://esa.int/ESA_M...os/2024/09/Sentinel-2C_launch_highlightsVideo 00:14:09 ...
http://esa.int/ESA_M...os/2024/08/Sentinel-2C_ready_for_liftoffVideo 00:02:32 ...
http://esa.int/ESA_M...08/Sentinel-2C_pre-launch_media_briefingVideo 00:52:00 ...
http://esa.int/ESA_Multimedia/VideosMore items
http://esa.int/About_Us/Careers_at_ESAFocus on Care...
http://esa.int/About_Us/Business_with_ESAFocus on Busi...
https://ideas.esa.intFocus on Open...
https://commercialisation.esa.int/Focus on ESA ...
http://esa.int/ESA_M.../09/First_metal_part_3D_printed_in_spaceImage Science & Explo...
http://esa.int/ESA_M...rom_Space_Sentinel-2_captures_Sentinel-2Image Applications E...
http://esa.int/ESA_M.../08/Sentinel-2C_in_the_Vega_launch_towerImage Applications S...
http://esa.int/ESA_M...a/Images/2024/08/Webb_peeks_into_PerseusImage Science & Explo...
http://esa.int/ESA_M...24/08/Juice_snaps_Moon_en_route_to_EarthImage Science & Explo...
http://esa.int/ESA_Multimedia/ImagesMore items
http://esa.int/Services/Frequently_asked_questionsFAQ
http://esa.int/Services/ContactsContacts
http://esa.int/Services/Terms_and_conditionsTerms and conditions
http://esa.int/Services/Privacy_noticePrivacy notice
http://esa.int/About_Us/Careers_at_ESACareers at ESA
http://esa.int/Services/Email_updatesSubscribe

External Links (link to pages on other websites) - 6
URL Anchor Text
https://www.youtube.com/user/ESA
https://twitter.com/esa
https://www.facebook.com/EuropeanSpaceAgency
https://www.instagram.com/europeanspaceagency/
https://www.linkedin.com/company/european-space-agency/
https://www.pinterest.com/EuropeanSpaceAgency/

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Images
Total Images Alt Present Alt Missing
95 73 22


22 images do not have Alt values.

Image URL - 95
URL ALT Text
http://esa.int/extension/pillars/design/pillars/images/ESA_Menu.svgESA menu toggle
http://esa.int/extension/pillars/design/pillars/images/ESA_Search.svgESA search toggle
http://esa.int/extension/pillars/design/pillars/images/ESA_Title.svgESA title
http://esa.int/extension/pillars/design/pillars/images/ESA_Logo.svgESA logo
http://esa.int/extension/pillars/design/pillars/images/arrow.svgOpen item
http://esa.int/var/e...9739-3-eng-GB/BepiColombo_s_fourth_Mercury_flyby_pillars.jpgBepiColombo’s fourth Mercury f...
http://esa.int/extension/pillars/design/pillars/images/arrow.svgOpen item
http://esa.int/var/e...26296486-5-eng-GB/Sentinel-2C_takes_to_the_skies_pillars.jpgSentinel-2C takes to the skies
http://esa.int/extension/pillars/design/pillars/images/arrow.svgOpen item
http://esa.int/var/e...8277-1-eng-GB/Lensed_Question_Mark_Galaxy_NIRCam_pillars.jpgLensed Question Mark Galaxy (N...
http://esa.int/extension/pillars/design/pillars/images/arrow.svgOpen item
http://esa.int/var/e..._esa_carousel/26270212-1-eng-GB/One_ESA_carousel_pillars.jpg
http://esa.int/extension/pillars/design/pillars/images/arrow.svgOpen item
http://esa.int/var/e...ver_esa_live/25081774-3-eng-GB/Discover_ESA_Live_pillars.png
http://esa.int/var/e...ver/21130319-1-eng-GB/Sentinel-2_mission_cover_card_full.jpg
http://esa.int/extension/pillars/design/pillars/images/arrow-white.svgOpen
http://esa.int/extension/pillars/design/pillars/images/play-button.svgPlay
http://esa.int/var/e...try_explained_world_s_first_targeted_reentry_card_medium.png
http://esa.int/extension/pillars/design/pillars/images/arrow-white.svgPlay
http://esa.int/extension/pillars/design/pillars/images/play-button.svgPlay
http://esa.int/var/e...r_trials/26299296-1-eng-GB/Mars_rover_trials_card_medium.png
http://esa.int/extension/pillars/design/pillars/images/arrow-white.svgPlay
http://esa.int/var/e...nsible_for_the_annual_Perseids_meteor_shower_card_medium.jpg
http://esa.int/extension/pillars/design/pillars/images/arrow.svgRead
http://esa.int/var/e...arth_from_Space_Sentinel-2_captures_Sentinel-2_card_full.jpgThe Copernicus Sentinel-2B sat...
http://esa.int/extension/pillars/design/pillars/images/arrow-white.svgView
http://esa.int/var/e...-1-eng-GB/First_metal_part_3D_printed_in_space_card_full.jpg
http://esa.int/extension/pillars/design/pillars/images/arrow-white.svgView
http://esa.int/var/e...s2/11974340-5-eng-GB/Four_Galileo_satellites_card_medium.jpgFour Galileo satellites
http://esa.int/extension/pillars/design/pillars/images/arrow.svgRead
http://esa.int/var/e...7-1-eng-GB/RECAPP-2_analysing_carbon_budgets_card_medium.jpgRECAPP-2: analysing carbon bud...
http://esa.int/extension/pillars/design/pillars/images/arrow.svgRead
http://esa.int/var/e...GB/Mission_control_GO_for_Sentinel-2C_launch_card_medium.jpgMission control GO for Sentine...
http://esa.int/extension/pillars/design/pillars/images/arrow.svgRead
http://esa.int/extension/pillars/design/pillars/images/arrow.svgOpen item
http://esa.int/var/e...220064-2-eng-GB/Ariane_6_first_flight_highlights_pillars.jpg
http://esa.int/var/e.../our_missions/21109953-1-eng-GB/Our_missions_card_medium.jpg
http://esa.int/extension/pillars/design/pillars/images/arrow.svgOpen
http://esa.int/var/e...ge/23194826-1-eng-GB/DiscoverESA_cover_image_card_medium.png
http://esa.int/extension/pillars/design/pillars/images/arrow.svgOpen
http://esa.int/var/e...10/this_is_esa/21109855-1-eng-GB/This_is_ESA_card_medium.jpg
http://esa.int/extension/pillars/design/pillars/images/arrow.svgOpen
http://esa.int/var/e...nk/21129844-2-eng-GB/ESA_blog_navigator_link_card_medium.jpgESA blog navigator link
http://esa.int/extension/pillars/design/pillars/images/arrow.svgOpen
http://esa.int/var/e...nd_centre/23898892-2-eng-GB/ESA_brand_centre_card_medium.jpg
http://esa.int/extension/pillars/design/pillars/images/arrow.svgOpen
http://esa.int/extension/pillars/design/pillars/images/arrow.svgOpen item
http://esa.int/var/e...5-1-eng-GB/Euclid_s_view_of_the_Horsehead_Nebula_pillars.jpgEuclid’s view of the Horsehead...
http://esa.int/extension/pillars/design/pillars/images/play-button.svgPlay
http://esa.int/var/e...try_explained_world_s_first_targeted_reentry_card_medium.png
http://esa.int/extension/pillars/design/pillars/images/arrow-white.svgPlay
http://esa.int/var/e...-3-eng-GB/BepiColombo_s_fourth_Mercury_flyby_card_medium.jpgBepiColombo’s fourth Mercury f...
http://esa.int/extension/pillars/design/pillars/images/arrow.svgRead
http://esa.int/var/e...-1-eng-GB/1_11_steps_to_make_a_space_mission_card_medium.jpg1: 11 steps to make a space mi...
http://esa.int/extension/pillars/design/pillars/images/arrow.svgRead
http://esa.int/extension/pillars/design/pillars/images/play-button.svgPlay
http://esa.int/var/e...r_trials/26299296-1-eng-GB/Mars_rover_trials_card_medium.png
http://esa.int/extension/pillars/design/pillars/images/arrow-white.svgPlay
http://esa.int/var/e.../14265082-1-eng-GB/Earth_s_protective_shield_card_medium.jpgEarth's protective shield
http://esa.int/extension/pillars/design/pillars/images/arrow.svgRead
http://esa.int/var/e.../23478991-1-eng-GB/BepiColombo_Mercury_flyby_card_medium.jpgBepiColombo Mercury flyby
http://esa.int/extension/pillars/design/pillars/images/arrow.svgRead
http://esa.int/extension/pillars/design/pillars/images/play-button.svgPlay
http://esa.int/var/e...try_explained_world_s_first_targeted_reentry_card_medium.png
http://esa.int/extension/pillars/design/pillars/images/arrow-white.svgPlay
http://esa.int/extension/pillars/design/pillars/images/play-button.svgPlay
http://esa.int/var/e...r_trials/26299296-1-eng-GB/Mars_rover_trials_card_medium.png
http://esa.int/extension/pillars/design/pillars/images/arrow-white.svgPlay
http://esa.int/extension/pillars/design/pillars/images/play-button.svgPlay
http://esa.int/var/e...95377-3-eng-GB/Sentinel-2C_launch_highlights_card_medium.png
http://esa.int/extension/pillars/design/pillars/images/arrow-white.svgPlay
http://esa.int/extension/pillars/design/pillars/images/play-button.svgPlay
http://esa.int/var/e...91331-1-eng-GB/Sentinel-2C_ready_for_liftoff_card_medium.jpg
http://esa.int/extension/pillars/design/pillars/images/arrow-white.svgPlay
http://esa.int/extension/pillars/design/pillars/images/play-button.svgPlay
http://esa.int/var/e...eng-GB/Sentinel-2C_pre-launch_media_briefing_card_medium.png
http://esa.int/extension/pillars/design/pillars/images/arrow-white.svgPlay
http://esa.int/var/e...es/2019/10/careers/21093729-4-eng-GB/Careers_card_medium.jpg
http://esa.int/extension/pillars/design/pillars/images/arrow.svgOpen
http://esa.int/var/e...with_esa/21093947-3-eng-GB/Business_with_ESA_card_medium.jpg
http://esa.int/extension/pillars/design/pillars/images/arrow.svgOpen
http://esa.int/var/e...9285-1-eng-GB/Open_Space_Innovation_Platform_card_medium.jpgOpen Space Innovation Platform
http://esa.int/extension/pillars/design/pillars/images/arrow.svgOpen
http://esa.int/var/e...68982-2-eng-GB/ESA_Commercialisation_Gateway_card_medium.gifESA Commercialisation Gateway
http://esa.int/extension/pillars/design/pillars/images/arrow.svgOpen
http://esa.int/var/e...-1-eng-GB/First_metal_part_3D_printed_in_space_card_full.jpg
http://esa.int/extension/pillars/design/pillars/images/arrow-white.svgView
http://esa.int/var/e...arth_from_Space_Sentinel-2_captures_Sentinel-2_card_full.jpgThe Copernicus Sentinel-2B sat...
http://esa.int/extension/pillars/design/pillars/images/arrow-white.svgView
http://esa.int/var/e...-1-eng-GB/Sentinel-2C_in_the_Vega_launch_tower_card_full.jpgSentinel-2C in the Vega launch...
http://esa.int/extension/pillars/design/pillars/images/arrow-white.svgView
http://esa.int/var/e...seus/26286650-7-eng-GB/Webb_peeks_into_Perseus_card_full.jpgWebb peeks into Perseus
http://esa.int/extension/pillars/design/pillars/images/arrow-white.svgView
http://esa.int/var/e...77-1-eng-GB/Juice_snaps_Moon_en_route_to_Earth_card_full.pngJuice snaps Moon en route to E...
http://esa.int/extension/pillars/design/pillars/images/arrow-white.svgView


search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
CSS
Style Block In Same Page Links to External Style Files Total
0 4 4


Too many (4) external style sheet files , it will slow down the downloading.

Links To External Stylesheet Files - 4
Stylesheet URL rel type
http://esa.int/var/e...lesheets/c35b41a32fb01cc5cc5a0efcc8ca483e_1685535780_all.cssstylesheettext/css
http://esa.int/fontawesome/css/fontawesome.cssstylesheet
http://esa.int/fontawesome/css/brands.cssstylesheet
http://esa.int/fontawesome/css/solid.cssstylesheet

Script
Scripts Block In Same Page Links to External Script Files Total
4 2 6


You have 4 script blocks in the same file, try to put them in a separate file.

Links To External Script Files - 2
Script URL Type
https://code.jquery.com/jquery-2.2.4.min.js
http://esa.int/var/e...ic/javascript/ec3756e8a47adc0f64e3c43418bca85a_1634129598.jstext/javascript

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page
http://blogs.esa.int/Focus on ESA ...


Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing
Yes

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
8 Excellent! the website has a high page rank (8/10).

8
0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
153
Excellent! You do have a lot of root domains (153) linked to your site esa.int.

153
< 20 21 - 50 > 51
Poor Good Excellent


Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

Tips:
1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 1,499
  Facebook Shares 1,970
  Facebook Comments 451
  Tweets 100
  LinkedIn 140

Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Pagehttps://www.facebook.com/EuropeanSpaceAgency
Twitter Accounthttps://twitter.com/esa
Google+ PageNot Found


Trustworthiness
93

Excellent! the website has a good Trustworthiness Score (93/100).

93
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
94 Excellent! the website has a good Child Safe Score (94/100).

94
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Safe Browsing
Safe! the site esa.int is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
20,173th most visited website in the world.
15,261th most visited website in China  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You do have very few domains (3 - nordstrom.com, opry.com, wccs.edu) hosted on the same server as esa.int (ip : 199.232.90.132).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : 199.232.90.132) is located at United States  
the most site visitors come from China  

your server is located in different place from where most of your site visitors come from.
HTTP Compression
No

your website server does not support HTTP Compression.

Caching
No

your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
28 years, 39 days old ( 1st registered on : 1996-08-23 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Info
esa.int ( 7 characters )

Domain Registrar : Internet Assigned Numbers Authority

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
1996-08-23 2020-10-29 unknown
28 years, 39 days old 3 years, 337 days ago unknown from today
28 years, 39 days old


Domain Name Servers used by esa.int
DNS Name IP Address
ns1.esa.int131.176.243.100
ns2.esa.int131.176.243.101
ns3.esa.int131.176.166.81
ns4.esa.int192.171.1.145


Domain is going to expire in less than a year time (unknown from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.

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