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lookfantastic.com.au favicon lookfantastic.com.au

Excellent Practice20
Improvement Could be Made13
Critical Issues to Attend13
Nov 14, 2024 08:33 AM

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Recommended Actions

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  • ✔ Create and add a robots.txt for your site.
  • ✔ Create a XML sitemap for your site.
  • ✔ Move the 32 inline css components to an external style sheet file.
  • ✔ Reduce number of links to other pages.
  • ✔ Add more authoritative back-links for your site.
  • ✔ Add more authoritative back-links for your site.
  • ✔ Increase the traffic of your site.
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Detailed Reviews

Related Category
Most related categories of this website.

art   audio   deals   dog   flights   gifts   jewelry   shoes  

Title
LOOKFANTASTIC | Makeup, Skincare, Haircare | Online Beauty

Words count: 6    Unique Words: 6    Length: 58 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description
Welcome to LOOKFANTASTIC, your number one destination for Beauty. Shop the biggest brands with FREE express shipping available.

Words count: 18    Length: 127 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


Excellent! Your meta description contains between 70 and 160 characters.

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
LOOKFANTASTIC | Makeup, Skincare, Haircare | Online ... www.lookfantastic.com.au/
Welcome to LOOKFANTASTIC, your number one destination for Beauty. Shop the biggest brands with FREE express shipping available.

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords
Lookfantastic Australia, , free delivery

Words count: 4    Length: 100 characters    keyword phrases count : 2

The keywords is too short!
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Keyword Occurrences in Different Sections
Wordkeyword domain title descriptionheadingcontent
2 words:100% (2/2)
lookfantastic australia 0   (0%)
free delivery 0   (0%)


Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

add  applied  asap  basket  beauty  brands  cart  christmas  code  continue  discount  discover  fragrances  free  gift  glow  hair  haircare  items  kit  limited  newbie  offer  option  price  products  quantity  rrp  save  selected  set  shop  skin  skincare  tan  time  trio  valid  view  worth 

Top 20 Keywords
Total Terms Count: 3,952

It is nice! the word density is quite ok.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
save 140 3.54%
shop 81 2.05%
rrp 75 1.90%
offer 74 1.87%
cart 68 1.72%
discount 60 1.52%
selected 58 1.47%
products 56 1.42%
limited 54 1.37%
worth 49 1.24%
add 48 1.21%
beauty 46 1.16%
applied 45 1.14%
valid 42 1.06%
time 41 1.04%
items 41 1.04%
gift 39 0.99%
code 37 0.94%
newbie 37 0.94%
hair 36 0.91%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
025110000270100163

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H2>

(25)		It's Beginning to look FANTASTIC
CART FRENZY:SAVE UP TO 35% OFF
22% OFF SELECTED GLASSHOUSE FRAGRANCES
33% OFF SELECTED SKINSTITUT
It's Beginning to look FANTASTIC
CART FRENZY:SAVE UP TO 35% OFF
Added to your basket
Added to your basket
FANTASTIC NOW
Added to your basket
Quick Buy
Added to your basket
Quick Buy
Added to your basket
Quick Buy
HELLO, NEW!
Added to your basket
👇 CLICK IT OR MISS IT
Added to your basket
Quick Buy
Added to your basket
Quick Buy
Added to your basket
Quick Buy
Sign up today and enjoy......

<H3>

(110)		Glasshouse Fragrances Christmas Advent Calendar (Worth $358.00)
Save 20% code NEWBIE20
Vida Glow Marine Collagen Multi-Flavour Holiday Edition (40 Sachets)
Save 22%
asap Simply Radiant Set (Worth $274.00)
Save 20%
Medik8 Morning Glow Up Skin Revival Collection (Worth $255.00)
Save 20%
Glasshouse Fragrances Christmas Black Car Diffuser and Key Ring - A Tahaa Affair, Lost in Amalfi, One Night in Rio
Save 20% code NEWBIE20
Slip Pure Silk Queen Pillowcase - Highland Rose
Save 25%
Skinstitut Active Icons Kit (Worth $245.00)
Save 33%
BondiBoost Let It Blow! Let It Blow! Let It Blow! (BOB 51Mm Duo) (Worth $143.00)
Save 30%
Glasshouse Fragrances Christmas 380g - Night Before Christmas
Save 20% code NEWBIE20
Weleda Skin Food Light Nourish and Glow Gift Set (Worth $63.90)
Save 25%
Davines Oi Trio (Worth $167.85)
Save 20% code NEWBIE20
GRANDE Cosmetics GrandeLASH Bash Set (Worth $64.00)
Save 25%
Glasshouse Fragrances Christmas Black Car Diffuser and Key Ring - A Tahaa Affair, Lost in Amalfi, One Night in Rio
Save 20% code NEWBIE20
TYPEBEA Growth Shampoo and Conditioner Kit
Save 20% code NEWBIE20
Marc Jacobs Perfect Elixir Eau de Parfum 50ml
Save 35%
Davines Oi Trio (Worth $167.85)
Save 20% code NEWBIE20
Clinique Moisture Surge Megastars: Hydrating Skincare Gift Set (Worth $115.00)
Save 15%
CIRCA Christmas Candle - Raspberry & Rhubarb 350g
Save 20% code NEWBIE20
Weleda Calendula Nappy Change Cream 75ml
Save 25%
endota Travel Diffuser Kit
Save 20% code NEWBIE20
Pure Organic Precious Trio Pack (Worth $119.85)
Free Pure Gift + Save 20% with code NEWBIE20
ROH Daily Renew Set (Worth $94.50)
Save 25% + Free Gift
JUUCE Sumo Grip Texture and Extreme Hold 150ml
Free Gift + Save 20% with code NEWBIE20
SheaMoisture Shampoo and Conditioner Damaged Hair Duo (Worth $47.00)
Save 25% + Free Full Size Trio
The Ordinary Squalane and Amino Acids Lip Balm 15ml
Free Gift
OPIxWicked Infinite Shine Duo Gift Set - Thrillifying! and OPI'm Phosphorescent!
Save 20% + Free Gift
Drybar Volumise Me Bundle
Save 20% + Free Gift Worth $35.95
asap Triple Treat+ bonus Moisturising Defence SPF50+ 75ml
Save 30%
asap Gentle Cleansing Gel Supersize 300ml (Worth $86.00)
Save 20% code NEWBIE20
asap Super B Complex 30ml
Save 20% code NEWBIE20
asap Daily Facial Cleanser 200ml
Save 40%
asap Simply Radiant Set (Worth $274.00)
Save 20%
asap Daily Exfoliating Facial Scrub Supersize 300ml (Worth $86.00)
Save 25%
Vida Glow: 22% off Almost Everything!*
OPI: Up to 30% off
NEW: TYPEBEA
NEW: asap Limited Edition Holiday Collection
NEW: Napoleon Perdis Holiday Collection
NEW TO LOOKFANTASTIC: ROH
NEW: CIRCA Christmas Collection
NEW TO LOOKFANTASTIC: WetBrush
NUDESTIX Mini Nudies Best Seller Kit
Save 25%
Medik8 Beauty Sleep Duo (Worth $115.00)
Save 40%
Skinstitut All Day Hydration
Save 33%
The Beauty Chef Plump and Hydrate Mini Duo
Save 25%
The Ordinary 100% Pycnogenol 5% 15ml
Save 15%
NIOXIN System 1 Trio (Worth $138.00)
Save 50%
NUDESTIX Nudeskin Citrus Clean Balm and Make-Up Melt 60ml
Save 55%
ESPA Pink Hair & Scalp Mud
Save 60%
Biologi Bqk Radiance Face Serum Duo 2 x 5ml
Save 55%
MOR The Enchanted Garden Petite Candle Trio
Save 50%
ghd Glide Hot Brush In Champagne Gold
Save 15%
Schwarzkopf Professional BC CP Volume Boost Jelly Conditioner 1000ml
Save 20%
Moroccanoil Summer Sensations Set (Worth $115.85)
Save 22%
Wella Professionals Care Ultimate Repair Travel Set - Limited Edition
...
<B> (27)skinstitut.
NEWBIE20
NEWBIE20
NEWBIE20
NEWBIE20
NEWBIE20
NEWBIE20
NEWBIE20
NEWBIE20
NEWBIE20
NEWBIE20
NEWBIE20
NEWBIE20
NEWBIE20
NEWBIE20
NEWBIE20
NEWBIE20
NEWBIE20
NEWBIE20
NEWBIE20
NEWBIE20
NEWBIE20
NEWBIE20
NEWBIE20
NEWBIE20
NEWBIE20
NEWBIE20
<I> (1)*exclusions apply


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level
54.9

Excellent! the reading level score is just nice, that is within 50 - 70 !

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
Language
en-au Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Favicon
Excellent! the website has a shortcut favicon image.

RSS
the website does not have a RSS Feed.

Robots.txt
Robots.txt is not presented for the site.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.37 seconds - 429.64 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Modem
(56Kbits/s)		 Mobile/HSDPAM
(7.2Mbits/s)		 ADSL
(8Mbits/s)		 Cable
(30Mbits/s)		 Optical Fibre
(100Mbits/s)
22.71 s 0.18 s 0.16 s 0.04 s 12.72 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
159 Kb (158,967 bytes)

The page is a bit too large, it may be slow and take long time to load.

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
159 Kb (158,967 bytes) 30 Kb (29,871 bytes) 129 Kb (129,096 bytes) 23.14 %


Excellent! the text to html code ratio is just nice, that is within 15%-70%!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
32 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
1 Email Address (t***@testemail.com) was detected on this page.

Redirect Count
2 redirections were detected for loading this page.

Using HTTPS
Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites https://www.lookfantastic.com.au/ and http://lookfantastic.com.au are resolved to the same url :https://www.lookfantastic.com.au/

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
URL Rewrite
Non SEO Friendly URLs
http://lookfantastic.com.au/brand....list?pageNumber=1&sortOrder=percentageDiscount
http://lookfantastic.com.au/brand....list?pageNumber=1&sortOrder=percentageDiscount
http://lookfantastic.com.au/campa...pageNumber=1&facetFilters=en_brand_content:asap
http://lookfantastic.com.au/campa...1&facetFilters=en_brand_content:Napoleon+Perdis
http://lookfantastic.com.au/brand...ca-home.list?pageNumber=1&sortOrder=releaseDate
https://www.lookfantastic.com.au/...AIV2vZRCh2uVwJxEAAYASAAEgIcAPD_BwE&gclsrc=aw.ds


You may use url rewrite techniques to make these 6 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
URLs with underscore
http://lookfantastic.com.au/campa...lters=en_brand_content:asap
http://lookfantastic.com.au/campa...and_content:Napoleon+Perdis
https://www.lookfantastic.com.au/...SAAEgIcAPD_BwE&gclsrc=aw.ds


You have 3 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Links
Internal Links
(link to pages within this domain)		 External Links
(link to pages on other websites)		 Total
777 29 806


Too many links (806), it may be considered as spam!

Internal Links (link to pages within this domain) - 777
URL Anchor Text
http://lookfantastic.com.au/#mainContentSkip to main content
https://www.lookfantastic.com.au/.cls-1{fill:#000014;} ...
https://www.lookfantastic.com.au/.cls-1{fill:#000014;} ...
http://lookfantastic.com.au/accountHome.accountAccount
https://www.lookfantastic.com.au/accountHome.accountLogin
https://www.lookfantastic.com.au/accountCreate.accountRegister
https://www.lookfantastic.com.au/wishlists.accountWishlist
https://www.lookfantastic.com.au/accountOrderHistory.accountYour Orders
https://www.lookfantastic.com.au/myreferrals.listYour Referrals
http://lookfantastic.com.au/my.basket0 ...
https://www.lookfantastic.com.au/
http://lookfantastic.com.au/campaign/christmas.listCHRISTMAS 🎄
http://lookfantastic.com.au/campaign/christmas.listCHRISTMAS 🎄 Home
http://lookfantastic.com.au/campaign/christmas/view-all.listView All
http://lookfantastic.com.au/campa...dvent-and-beauty-boxes.listAdvent Calendars & LOOKFANTAST...
http://lookfantastic.com.au/campa...ristmas/gifts-under-30.listStocking FIllers
http://lookfantastic.com.au/campa...ristmas/haircare-gifts.listHaircare Gifts
http://lookfantastic.com.au/campa...gn/christmas/fragrance.listFragrance Gifts
http://lookfantastic.com.au/campa...ristmas/skincare-gifts.listSkincare Gifts
http://lookfantastic.com.au/campa...istmas/gifts-under-100.listGifts Under $100
http://lookfantastic.com.au/campa...ristmas/gifts-under-50.listGifts Under $50
http://lookfantastic.com.au/campa...ristmas/gifts-under-30.listGifts Under $30
http://lookfantastic.com.au/offers/lfau-beauty-savings.listOffers
http://lookfantastic.com.au/offers/lfau-beauty-savings.listOffers Home
http://lookfantastic.com.au/offers/lfau-beauty-savings.listBeauty Savings
http://lookfantastic.com.au/info/student-discount.listStudent Discounts
http://lookfantastic.com.au/offers/lfau-view-all-sale.listSale
http://lookfantastic.com.au/offers/lfau-view-all-sale.listSale ...
http://lookfantastic.com.au/offers/lfau-view-all-sale.listSale
http://lookfantastic.com.au/campa...ale/view-all-clearance.listLast Chance
http://lookfantastic.com.au/brands.listBrands
http://lookfantastic.com.au/brands/1000-hour.list1000 Hour
http://lookfantastic.com.au/brands/12-reasons.list12Reasons
http://lookfantastic.com.au/brands/abyssian.listAbyssian
http://lookfantastic.com.au/brands/ahava/view-all-ahava.listAHAVA
http://lookfantastic.com.au/brands/ahc.listAHC
http://lookfantastic.com.au/brands/alterna.listAlterna Haircare
http://lookfantastic.com.au/brands/ameliorate.listAMELIORATE
http://lookfantastic.com.au/brands/antipodes.listAntipodes
http://lookfantastic.com.au/brand...ardell-lashes/view-all.listArdell Lashes
http://lookfantastic.com.au/brands/aromatica.listAROMATICA
http://lookfantastic.com.au/brands/asap.listASAP Skincare
http://lookfantastic.com.au/brands/aurelia-london.listAurelia London
http://lookfantastic.com.au/brands/babyliss-pro.listBaByliss PRO
http://lookfantastic.com.au/brands/batiste.listBatiste
http://lookfantastic.com.au/brands/beauty-of-joseon.listBeauty of Joseon
http://lookfantastic.com.au/brands/beauty-ora.listBeauty ORA
http://lookfantastic.com.au/brands/beautypro.listBeautyPro
http://lookfantastic.com.au/brands/beyou.listBeYou
http://lookfantastic.com.au/brands/bff-skincare.listBFF
http://lookfantastic.com.au/brands/bioderma.listBioderma
http://lookfantastic.com.au/brands/bioeffect.listBIOEFFECT
http://lookfantastic.com.au/brands/biolage.listBiolage
http://lookfantastic.com.au/brands/biologi.listBiologi
http://lookfantastic.com.au/brands/bloomeffects.listBLOOMEFFECTS
http://lookfantastic.com.au/brands/bondi-boost.listBondiBoost
http://lookfantastic.com.au/brand.../calvin-klein/view-all.listCalvin Klein
http://lookfantastic.com.au/brands/caron.listCaron
http://lookfantastic.com.au/brands/charles-lee.listCharles + Lee
http://lookfantastic.com.au/brands/christophe-robin.listChristophe Robin
http://lookfantastic.com.au/brands/cinch-skin.listCinch Skin
http://lookfantastic.com.au/brands/circa-home.listCIRCA
http://lookfantastic.com.au/brands/clarks-botanicals.listClarks Botanicals
http://lookfantastic.com.au/brands/clinique.listClinique
http://lookfantastic.com.au/brands/clinique-for-men.listClinique For Men
http://lookfantastic.com.au/brands/clio.listCLIO
http://lookfantastic.com.au/brands/coach.listCoach
http://lookfantastic.com.au/brands/coco-eve.listCoco & Eve
http://lookfantastic.com.au/brands/cosrx.listCOSRX
http://lookfantastic.com.au/brands/dame.listDame
http://lookfantastic.com.au/brands/damselfly.listDamselfly
http://lookfantastic.com.au/brands/daniel-sandler.listDaniel Sandler
http://lookfantastic.com.au/brands/davines.listDavines
http://lookfantastic.com.au/brands/dear-klairs.listDear, Klairs
http://lookfantastic.com.au/brands/denman/view-all.listDenman
http://lookfantastic.com.au/brands/depot.listDepot
http://lookfantastic.com.au/brands/dr-bronners.listDr. Bronner's
http://lookfantastic.com.au/brands/dr-hauschka.listDr. Hauschka
http://lookfantastic.com.au/brands/dreamiskin.listDreamiskin
http://lookfantastic.com.au/brands/dr-roebucks.listDr Roebucks
http://lookfantastic.com.au/brands/drybar.listDrybar
http://lookfantastic.com.au/brands/edible-beauty.listEdible Beauty
http://lookfantastic.com.au/brands/elie-saab.listElie Saab
http://lookfantastic.com.au/brands/embryolisse.listEmbryolisse
http://lookfantastic.com.au/brands/emerginc.listemerginC
http://lookfantastic.com.au/brands/emojibator.listEmojibator
http://lookfantastic.com.au/brands/endota-spa.listendota
http://lookfantastic.com.au/brands/espa.listESPA
http://lookfantastic.com.au/brands/essie.listessie
http://lookfantastic.com.au/brands/etat-pur.listEtat Pur
http://lookfantastic.com.au/brands/filorga.listFILORGA
http://lookfantastic.com.au/brands/first-aid-beauty.listFirst Aid Beauty
http://lookfantastic.com.au/brands/foreo.listFOREO
http://lookfantastic.com.au/brands/freezeframe.listfreezeframe
http://lookfantastic.com.au/brands/gama-professional.listGama Professional
http://lookfantastic.com.au/brands/garnier.listGarnier
http://lookfantastic.com.au/brands/georgiemane.listGeorgiemane
http://lookfantastic.com.au/health-beauty/ghd.listghd
http://lookfantastic.com.au/brands/glampalm.listGlamPalm
http://lookfantastic.com.au/brands/glasshouse.listGlasshouse Fragrances
...

External Links (link to pages on other websites) - 29
URL Anchor Text
https://secure.gocertify.me/at/lo...stic-au/essential-worker-auEssential Workers Discount 20%...
https://au.trustpilot.com/review/lookfantastic.com.au4.6* Trustpilot Rating
https://uk.trustpilot.com/review/lookfantastic.com.auTrustpilot
https://www.instagram.com/lookfantastic_au/Instagram
https://www.facebook.com/lookfantasticau/Facebook
https://vm.tiktok.com/ZMLEVJy8e/Tiktok
https://www.lookfantastic.de/LookFantastic Germany
https://www.lookfantastic.es/LookFantastic Spain
https://www.lookfantastic.ae/Lookfantastic Arab Emirates
https://www.lookfantastic.at/Lookfantastic Austria
https://www.lookfantastic.cn/Lookfantastic China
https://www.lookfantastic.cz/Lookfantastic Czech
https://www.lookfantastic.dk/Lookfantastic Denmark
https://www.lookfantastic.fi/Lookfantastic Finland
https://www.lookfantastic.fr/Lookfantastic France
https://www.lookfantastic.gr/Lookfantastic Greece
https://www.lookfantastic.ie/Lookfantastic Ireland
https://www.lookfantastic.it/Lookfantastic Italy
https://www.lookfantastic.nl/Lookfantastic Netherlands
https://no.lookfantastic.com/Lookfantastic Norway
https://www.lookfantastic.pl/Lookfantastic Poland
https://www.lookfantastic.pt/Lookfantastic Portugal
https://www.lookfantastic.ro/Lookfantastic Romania
https://www.lookfantastic.ru/Lookfantastic Russia
https://www.lookfantastic.se/Lookfantastic Sweden
https://ar.lookfantastic.ae/Lookfantastic UAE
https://www.lookfantastic.com/lookfantastic International
http://s1.thcdn.com/design-assets...-Anti-slavery-Statement.pdfModern Slavery Statement
https://www.thg.com/careers/Careers

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Images
Total Images Alt Present Alt Missing
76 60 16


16 images do not have Alt values.

Image URL - 76
URL ALT Text
https://static.thcdn.com/images/m...original/widgets/95-au/21/original-1-015821.pngOur Christmas Shop Is Open! Cl...
https://static.thcdn.com/images/m...riginal-CART_FRENZY_-_MOBILE_%283%29-230935.pngShop the up to 35% off sale on...
https://static.thcdn.com/images/m...original/widgets/95-au/32/original-3-230532.pngSAVE UP TO 22% OFF GLASSHOUSE ...
https://static.thcdn.com/images/m...original/widgets/95-au/15/original-4-231115.pngSave 33% on selected Skinstitu...
https://static.thcdn.com/images/m...original/widgets/95-au/21/original-1-015821.pngOur Christmas Shop Is Open! Cl...
https://static.thcdn.com/images/m...riginal-CART_FRENZY_-_MOBILE_%283%29-230935.pngShop the up to 35% off sale on...
https://static.thcdn.com/images/m.../original-15425570-9485184873795342-230256.avif🎄 It's Beginning to Look FANTA...
https://static.thcdn.com/images/s...oductimg/original/15425570-5755186950177410.jpgGlasshouse Fragrances Christma...
https://static.thcdn.com/images/s...oductimg/original/15431486-1975168824829433.jpgVida Glow Marine Collagen Mult...
https://static.thcdn.com/images/s...oductimg/original/15608225-8455176126225455.jpgasap Simply Radiant Set (Worth...
https://static.thcdn.com/images/s...oductimg/original/15384042-1065163625657704.jpgMedik8 Morning Glow Up Skin Re...
https://static.thcdn.com/images/s...oductimg/original/15425577-8635186948199021.jpgGlasshouse Fragrances Christma...
https://static.thcdn.com/images/s...oductimg/original/15401333-9985160014164113.jpgSlip Pure Silk Queen Pillowcas...
https://static.thcdn.com/images/s...oductimg/original/15461731-1135170944614034.jpgSkinstitut Active Icons Kit (W...
https://static.thcdn.com/images/s...oductimg/original/15511540-6575172973944657.jpgBondiBoost Let It Blow! Let It...
https://static.thcdn.com/images/s...oductimg/original/15425565-1095185183480893.jpgGlasshouse Fragrances Christma...
https://static.thcdn.com/images/s...oductimg/original/15511531-1875172972715833.jpgWeleda Skin Food Light Nourish...
https://static.thcdn.com/images/s...oductimg/original/15631154-2895183113275987.jpgDavines Oi Trio (Worth $167.85...
https://static.thcdn.com/images/s...oductimg/original/15491422-1755169592330764.jpgGRANDE Cosmetics GrandeLASH Ba...
https://static.thcdn.com/images/s...oductimg/original/15425577-8635186948199021.jpgGlasshouse Fragrances Christma...
https://static.thcdn.com/images/s...oductimg/original/15657660-5685184869384574.jpgTYPEBEA Growth Shampoo and Con...
https://static.thcdn.com/images/s...oductimg/original/15447873-7835185187625252.jpgMarc Jacobs Perfect Elixir Eau...
https://static.thcdn.com/images/s...oductimg/original/15631154-2895183113275987.jpgDavines Oi Trio (Worth $167.85...
https://static.thcdn.com/images/s...oductimg/original/15429935-1945169348691278.jpgClinique Moisture Surge Megast...
https://static.thcdn.com/images/s...oductimg/original/15433162-2035185411347816.jpgCIRCA Christmas Candle - Raspb...
https://static.thcdn.com/images/s...oductimg/original/10540630-1204936371647790.jpgWeleda Calendula Nappy Change ...
https://static.thcdn.com/images/s...oductimg/original/15608255-1955176379097549.jpgendota Travel Diffuser Kit
https://static.thcdn.com/images/s...oductimg/original/14904318-1535172962739855.jpgPure Organic Precious Trio Pac...
https://static.thcdn.com//productimg/300/300/15621754-1525179461175815.jpgPure Beauty Bag Travel Treatme...
https://static.thcdn.com/images/s...oductimg/original/15633610-1875179702060530.jpgROH Daily Renew Set (Worth $94...
https://static.thcdn.com/images/s...oductimg/original/14717586-1065063889132306.jpgJUUCE Sumo Grip Texture and Ex...
https://static.thcdn.com//productimg/300/300/15418654-6625156872398147.jpgJuuce 1 Minute Treatment 50ml
https://static.thcdn.com/images/s...ductimg/1600/1600/12360372-1024718842667403.jpgSheaMoisture Shampoo and Condi...
https://static.thcdn.com/images/s...oductimg/original/15358682-3645161847571324.jpgThe Ordinary Squalane and Amin...
https://static.thcdn.com//productimg/300/300/12642405-1764905514870764.jpgChristophe Robin New Hydrating...
https://static.thcdn.com/images/s...oductimg/original/15608239-9065179460422470.jpgOPIxWicked Infinite Shine Duo ...
https://static.thcdn.com//productimg/300/300/15661456-1395186949766887.jpgOPI Holiday Pouch
https://static.thcdn.com/images/s...oductimg/original/15309066-4255134864691343.jpgDrybar Volumise Me Bundle
https://static.thcdn.com//productimg/300/300/14919586-2055087657959575.jpgDrybar Hold Me Hair 4 Clips
https://static.thcdn.com/images/s...oductimg/original/15407826-8565155888656162.jpgasap Triple Treat+ bonus Moist...
https://static.thcdn.com/images/s...ductimg/1600/1600/12705121-1394807980097485.jpgasap Gentle Cleansing Gel Supe...
https://static.thcdn.com/images/s...ductimg/1600/1600/11312295-1124410185698962.jpgasap Super B Complex 30ml
https://static.thcdn.com/images/s...ductimg/1600/1600/11312290-7854410185178942.jpgasap Daily Facial Cleanser 200...
https://static.thcdn.com/images/s...oductimg/original/15608225-8455176126225455.jpgasap Simply Radiant Set (Worth...
https://static.thcdn.com/images/s...ductimg/1600/1600/12705119-1824807980039372.jpgasap Daily Exfoliating Facial ...
https://static.thcdn.com/images/m...5-au/00/original-HP_Widgets_%2836%29-033700.png
https://static.thcdn.com/images/m...riginal/widgets/95-au/46/original-87-033846.png
https://static.thcdn.com/images/s...widgets/95-au/54/original-HP_Widgets-014354.png
https://static.thcdn.com/images/s...riginal/widgets/95-au/33/original-74-022533.png
https://static.thcdn.com/images/s...5-au/33/original-HP_Widgets_%2832%29-062333.png
https://static.thcdn.com/images/s...95-au/40/original-HP_Widgets_%282%29-233040.png
https://static.thcdn.com/images/s...5-au/42/original-HP_Widgets_%2833%29-235342.png
https://static.thcdn.com/images/s...original/widgets/95-au/16/original-1-015716.png
https://static.thcdn.com/images/s...oductimg/original/13903598-1125112607821021.jpgNUDESTIX Mini Nudies Best Sell...
https://static.thcdn.com/images/s...oductimg/original/14870725-1795080146570762.jpgMedik8 Beauty Sleep Duo (Worth...
https://static.thcdn.com/images/s...oductimg/original/14817377-9495063329626336.jpgSkinstitut All Day Hydration
https://static.thcdn.com/images/s...oductimg/original/15278121-1475130705830814.jpgThe Beauty Chef Plump and Hydr...
https://static.thcdn.com/images/s...oductimg/original/12049287-1995023394223918.jpgThe Ordinary 100% Pycnogenol 5...
https://static.thcdn.com/images/s...oductimg/original/12687262-8835081770271706.jpgNIOXIN System 1 Trio (Worth $1...
https://static.thcdn.com/images/s...oductimg/original/12753714-1624847663658933.jpgNUDESTIX Nudeskin Citrus Clean...
https://static.thcdn.com/images/s...ductimg/1600/1600/11553539-2094539516865239.jpgESPA Pink Hair & Scalp Mud
https://static.thcdn.com/images/s...ductimg/1600/1600/12683998-8014795859808240.jpgBiologi Bqk Radiance Face Seru...
https://static.thcdn.com/images/s...oductimg/original/13421869-4934902117118281.jpgMOR The Enchanted Garden Petit...
https://static.thcdn.com/images/s...oductimg/original/13928453-1624986346561332.jpgghd Glide Hot Brush In Champag...
https://static.thcdn.com/images/s...oductimg/original/14668112-9075138501783727.jpgSchwarzkopf Professional BC CP...
https://static.thcdn.com/images/s...oductimg/original/14904751-1195114978010240.jpgMoroccanoil Summer Sensations ...
https://static.thcdn.com/images/s...oductimg/original/15017568-1075107124190969.jpgWella Professionals Care Ultim...
https://static.thcdn.com/images/s...ductimg/1600/1600/11363881-2434779044143119.jpgmirenesse Diamond Luxury Pro B...
https://static.thcdn.com/images/s...41/original-Untitled_design_%2835%29-234841.png
https://static.thcdn.com/images/s...original/widgets/95-au/52/original-1-075252.png
https://static.thcdn.com/images/s...original/widgets/95-au/26/original-2-075426.png
https://static.thcdn.com/images/s...ts/95-au/26/original-Untitled_design-035826.png
https://static.thcdn.com/images/s.../95-au/22/original-Blog_tile_450x500-122922.png
https://static.thcdn.com/images/s...01/original-Untitled_design_%2854%29-031301.png
https://static.thcdn.com/images/s...ts/95-au/59/original-Untitled_design-105259.png
https://static.thcdn.com/images/s...ODEL_POP_UP_IMAGERY_2_290x100-122106-020035.jpg


search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
CSS
Style Block In Same Page Links to External Style Files Total
2 7 9


Too many (7) external style sheet files , it will slow down the downloading.

Links To External Stylesheet Files - 7
Stylesheet URL rel type
https://static.thcdn.com/www/styl...css/lfint/rebrand/screen_primary-391b97173c.cssstylesheettext/css
https://static.thcdn.com/www/styl...s/css/lfint/rebrand/sharded/base-60e5bc0a81.cssstylesheettext/css
https://static.thcdn.com/www/styl...nt/rebrand/sharded/product_block-ba17829a59.cssstylesheettext/css
https://static.thcdn.com/www/styl...rebrand/sharded/legacy_component-da7a958e42.cssstylesheettext/css
https://static.thcdn.com/www/styl.../rebrand/sharded/widgets_primary-7bbf338330.cssstylesheettext/css
https://static.thcdn.com/www/styl...css/lfint/sharded-font/font-face-45b151c5ac.cssstylesheettext/css
https://static.thcdn.com/takeover-manager/67a8b5dbfa/lfint/lfint-takeover.cssstylesheettext/css

Script
Scripts Block In Same Page Links to External Script Files Total
13 2 15


You have 13 script blocks in the same file, try to put them in a separate file.

Links To External Script Files - 2
Script URL Type
https://widget.trustpilot.com/bootstrap/v5/tp.widget.bootstrap.min.jstext/javascript
https://static.thcdn.com/www/common/scripts/dist/vendor-4cf02f9634.min.js

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page
http://lookfantastic.com.au/blog/Blog


Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing
No

Your site is not listed in the DMOZ Open Directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Social Media Integration
Good! your site is integrated with social media.

Facebook Pagehttps://www.facebook.com/lookfantasticau/
Twitter AccountNot Found
Google+ PageNot Found


Trustworthiness
0

No Trustworthiness Score is calculated for the site.

0
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
0 No Child Safe Score is calculated for the site.

0
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Safe Browsing
Safe! the site lookfantastic.com.au is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
Your site is not among the most visited 1 million websites in the world.
Websites On Same Server
Too Bad! You have too many domains (48 - wikihow.com, independent.co.uk, doctissimo.fr, entrepreneur.com, bbcgoodfood.com, popsugar.com, standard.co.uk, kiva.org, theadminzone.com, rockler.com, advocate.com, aafp.org, itbusinessedge.com, motorcycle.com, vox.com, hystersisters.com, atv.com, unionplus.org, oph.fi, ais.fi, recode.net, ecoboostraptors.com, h2fanatic.com, personalwatercraft.com, adasyeshurun.com, paramountplus.com, heritagefund.org.uk, familyid.com, midwest-horse.com, agronegocios.co, strawberry.no, lookfantastic.com.au, lookfantastic.fi, lookfantastic.jp, lookfantastic.dk, lookfantastic.nl, lookfantastic.es, lookfantastic.ro, lookfantastic.cn, lookfantastic.com.sg, lookfantastic.gr, lookfantastic.com.tw, lookfantastic.co.th, lookfantastic.pl, norli.no, hersheyfoodservice.com, thg.com, hersheyland.mx) hosted on the same server as lookfantastic.com.au (ip : 199.232.89.91).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : 199.232.89.91) is located at United States  
ensure your server is not located far away from most of your site visitors.
HTTP Compression
No

your website server does not support HTTP Compression.

Caching
No

your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Info
lookfantastic.com.au ( 20 characters )

Domain Registrar : AU-NIC

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
unknown 2024-11-06 unknown
unknown old 0 years, 10 days ago unknown from today
unknown old


Domain Name Servers used by lookfantastic.com.au
DNS Name IP Address
dns1.p05.nsone.net198.51.44.5
dns2.p05.nsone.net198.51.45.5
dns3.p05.nsone.net198.51.44.69
dns4.p05.nsone.net198.51.45.69
ns01.thg-ns.net157.53.230.1
ns02.thg-ns.net157.53.230.65
ns03.thg-ns.net157.53.230.129
ns04.thg-ns.net157.53.230.193


Domain is going to expire in less than a year time (unknown from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.

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