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sfc.hk favicon sfc.hk

Excellent Practice28
Improvement Could be Made11
Critical Issues to Attend10
Dec 27, 2024 08:50 PM

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Recommended Actions

  • Set meta description for your page.
  • Set meta keywords.
  • Create one H1 element for your page, put the most important keywords in.
  • Use more straight forward terms, avoid using too much jargon in the page content.
  • Add in more high quality text content and make the text to code ration to be within 15%-70%.
  • Move the 14 inline css components to an external style sheet file.
  • Reduce number of links to other pages.
  • Engage more social activities with Facebook, Twitter, LinkedIn and others..
  • Add more authoritative back-links for your site.
  • Implement HTTP compression for your site.
  • ...     27
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Detailed Reviews

Related Category
Most related categories of this website.


Title
Home | Securities & Futures Commission of Hong Kong

Words count: 7    Unique Words: 7    Length: 51 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description
Words count: 0    Length: 0 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


Meta Description is not set.

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

Page description is missing.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords
Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

alert  asset  circulars  companies  conclusions  consultations  corporate  dec  disclosure  discover  enforcement  faqs  finance  forms  fund  futures  hong  investment  kong  licensing  list  mainland  management  market  news  open  otc  products  publications  regime  regulations  regulatory  reporting  requirements  responsible  search  securities  sfc  statements  virtual 

Top 20 Keywords
Total Terms Count: 1,322

Excellent! No terms has a density of more than 3%, all are optimized to be within 1% - 3%.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
sfc 25 1.89%
list 23 1.74%
search 20 1.51%
regulatory 18 1.36%
consultations 17 1.29%
reporting 16 1.21%
circulars 15 1.13%
corporate 12 0.91%
news 12 0.91%
licensing 12 0.91%
fund 12 0.91%
securities 11 0.83%
faqs 11 0.83%
discover 10 0.76%
requirements 10 0.76%
investment 9 0.68%
finance 9 0.68%
asset 9 0.68%
regulations 9 0.68%
hong 8 0.61%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
025744949500511272

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H2>

(25)
Search
Journey of a market  protector and enabler Annual Report 2023-24
Quarterly Report (Jul - Sep 2024)
Warning: scammers impersonating SFC senior executives
VATP application period has ended under transitional arrangements
List of licensed virtual asset trading platforms
Alert List
SFC’s Strategic Priorities for 2024-2026
Warning: Impersonating SFC staff
Unified Exchange Compensation Fund - Final notice to claimants
Quick reference guides to licensing requirements
Investor Identification and OTC Securities Transactions Reporting
New releases
Search
SFC Fintech contact point
Sustainable finance
Licensing
Global engagement
WINGS
I want to
Quick access
Useful links

<H3>

(7)
About the SFC
Regulatory functions
Rules and standards
Published resources
News and announcements
Career
Advanced search

<H4>

(44)
Our role
Our Structure
Corporate governance
Corporate social responsibility
Regulatory collaboration
Contact us
Corporates
Intermediaries
Products
Markets
Enforcement
Laws
Codes and guidelines
Circulars
Account opening
OTC derivatives regulatory regime
Short position reporting rules
Securities and Futures Ordinance Part XV - Disclosure of Interests
Suitability requirement
Anti-money laundering and counter-financing of terrorism
Investor Identification and OTC Securities Transactions Reporting
Gazette notices
Sustainable finance
Principles of responsible ownership
Search regulations by topic
Virtual assets
Corporate publications
Newsletters
Consultations
Reports and surveys
Research papers
Statistics
Speeches
FAQs
SFC in Action
News
Policy statements and announcements
High shareholding concentration announcements
Decisions, statements and disclosures
Events
Why the SFC
What the SFC does
Contact us
FAQs
<H5>
(94)
Regulatory objectives
Who we regulate
How we function
Governance structure
Principles
Independent panels and tribunals
Performance pledges
Statement on responsible ownership
CSR Committee
People and the community
Environmental protection
Activities
Women's network
Mainland China
Local
International
Public enquiries: Further guidance and sources of information
Dual filing
Corporate disclosure
Takeovers and mergers
Unlisted shares, debentures
Circulars
Consultations and conclusions
FAQs
Licensing
Supervision
List of publicly offered investment products
List of ESG funds
Open-ended fund companies
Real estate investment trusts
Grant Scheme for Open-ended Fund Companies and Real Estate Investment Trusts
Circulars
Consultations and conclusions
Forms & checklists
FAQs
List of Eligible Collective Investment Schemes under the New Capital Investment Entrant Scheme (New CIES)
Quick Reference to FASTrack Applications
Market statistics and research
Approved or authorised entities
Short position reporting
OTC derivatives regulatory regime
Mainland-Hong Kong Stock Connect
Consultations and conclusions
FAQs
Disciplinary proceedings
Secrecy provisions
Enforcement actions
Have you seen these people?
Upcoming hearings calendar
Circulars
Consultations and conclusions
Codes
Guidelines
Regulatory requirements
Acceptable account opening approaches
List of eligible jurisdictions for remote onboarding of overseas individual clients
Regulatory requirements
Circulars
FAQs
Non-complex and complex products
Other publications and information sources
Legal and regulatory requirements
Circulars
Other publications and information sources
Government notices
Legal notices
Overview
Virtual asset trading platform operators
Other virtual asset related activities
Other useful materials
SFC's Strategic Priorities for 2024-2026
Annual reports
Quarterly report
Corporate brochure
Open-ended Fund Company: The corporate investment fund vehicle in Hong Kong
Enforcement Reporter
SFC Compliance Bulletin: Intermediaries
SFC Regulatory Bulletin
Takeovers Bulletin
Other reports and surveys
All news
Corporate news
Enforcement news
Other news
Current cold shoulder orders
Join us as an experienced professional
Join us as an Executive Trainee
Join us as an Intern
Working at the SFC
Core values
A socially responsible employer
Regulatory objectives
Who we regulate
How we function
<H6>
(95)
Regulatory approach
Regulatory tools
Public consultation
Chairman's role and responsibilities
CEO's role and responsibilities
Mainland-Hong Kong Stock Connect
Mainland-Hong Kong Mutual Recognition of Funds
Cooperative arrangements with the CSRC and Mainland exchanges
Cooperative arrangements with other Mainland regulators
Cross-boundary Wealth Management Connect
Investigatory assistance and exchange of information
Exchange of information
Market or product-related arrangements
IOSCO EMMOU
Fintech cooperation agreements
Companies (Winding Up and Miscellaneous Provisions) Ordinance exemptions
Guidelines on Disclosure of Inside Information
Consultation service
Waiver
Dealing disclosures
Decisions and statements
Disciplinary proceedings
Documents on display
Exempt status
Offer periods
Practice notes
Performance Pledges
Post-vet list
Secondary listed companies
Takeovers Panel and related committees
Transaction announcements and documents
Takeovers Bulletin
Forms
Consultations and Conclusions
Do you need a licence or registration?
Types of intermediary and licensed individual
Application procedures
Ongoing obligations
Quick reference guides to licensing requirements
WINGS
Register of licensees & registered institutions
List of modifications or waivers of licensing requirements
Circulars
Consultations and conclusions
Forms
FAQs
Supervisory approach
Supervisory actions
Modifications or waivers
Cross-boundary WMC
List of comparable OTCD jurisdictions
List of jurisdictions with comparable OTCD margin requirements
FAQs
Circulars
Consultations and conclusions
Forms
Publications and statistics
Search regulations by topic
Specific information about unlisted structured investment products
Mutual recognition of funds arrangements
List of recognised jurisdiction schemes and inspection regimes
Products Key Facts Statements (KFS)
Format of Illustration Document for ILAS
Information Disclosure Templates for Investment Portfolios (Pooled Retirement Funds)
OFC Structure
Regulatory requirements
List of Registered OFCs
Post-registration matters
Useful materials
Circular
Consultations and conclusions
Statistics
Research papers
Register of Automated Trading Services Authorized Under Part III of the Securities and Futures Ordinance
List of Designated Central Counterparties for the Purposes of Mandatory Clearing Under Part IIIA of the Securities and Futures Ordinance
List of specified shares
Aggregated reportable short positions of specified shares
Enforcement news
Current cold shoulder orders
Current disqualification orders
Enforcement statistics
People subject to arrest warrants
Persons of interest
List of specified jurisdictions
Minimum information to be provided and warning statements
Current Openings
Summer and Winter Internship Programme
Sustainable Finance Internship Programme
People and the community
CSR activities
Environmental protection
CSR Committee
Regulatory philosophy
Regulatory tools
Public consultation
<I> (5)Search
<EM> (1)Annual Report 2023-24
<STRONG> (1)Journey of a market 


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level
0

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
Language
en Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Favicon
Excellent! the website has a shortcut favicon image.

RSS
the website does not have a RSS Feed.

Robots.txt
http://sfc.hk/robots.txt Excellent! the website has a Robots.txt file to regulate search engine crawlers access.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
http://sfc.hk/sitemap.xml Excellent! the website has a XML Sitemap to guide search engine crawlers for indexing its pages.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
3.27 seconds - 36.33 Kb/s

The loading speed is normal, however it can be further improved.

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
16.97 s 0.13 s 0.12 s 0.03 s 9.50 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
119 Kb (118,805 bytes)

Excellent! the page size is just nice, that is within 30K-150K!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
119 Kb (118,805 bytes) 11 Kb (11,304 bytes) 108 Kb (107,501 bytes) 10.52 %


The Text/HTML Code Ratio is a bit too low, you may not have enough content to rank well!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
14 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 1)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
3 redirections were detected for loading this page.

Using HTTPS
Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites https://www.sfc.hk/en/ and http://sfc.hk are resolved to the same url :https://www.sfc.hk/en/

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
URL Rewrite
Non SEO Friendly URLs
https://apps.sfc.hk...nWeb/gateway/EN/news-and-announcements/news/doc?refNo=24PR136
https://apps.sfc.hk...nWeb/gateway/EN/news-and-announcements/news/doc?refNo=24PR129
https://apps.sfc.hk...nWeb/gateway/EN/news-and-announcements/news/doc?refNo=24PR126
https://www.sfc.hk/...eport_JulSep2024_ENG.pdf?rev=acc29c654d094b2f887402c0d92d28e2
https://apps.sfc.hk...onWeb/gateway/EN/news-and-announcements/news/doc?refNo=24PR37
https://apps.sfc.hk...nWeb/gateway/EN/news-and-announcements/news/doc?refNo=24PR221
https://apps.sfc.hk...nWeb/gateway/EN/news-and-announcements/news/doc?refNo=24PR219
https://apps.sfc.hk...nWeb/gateway/EN/news-and-announcements/news/doc?refNo=24PR220
https://apps.sfc.hk...nWeb/gateway/EN/news-and-announcements/news/doc?refNo=24PR218
https://apps.sfc.hk...teway/EN/circular/intermediaries/supervision/doc?refNo=24EC68
https://apps.sfc.hk/edistributionWeb/gateway/EN/circular/doc?refNo=24EC63
https://apps.sfc.hk/edistributionWeb/gateway/EN/circular/doc?refNo=24EC66
https://apps.sfc.hk/edistributionWeb/gateway/EN/circular/doc?refNo=24EC65
https://apps.sfc.hk...nWeb/gateway/EN/news-and-announcements/news/doc?refNo=24PR183
https://apps.sfc.hk...nWeb/gateway/EN/news-and-announcements/news/doc?refNo=24PR162
https://apps.sfc.hk...nWeb/gateway/EN/news-and-announcements/news/doc?refNo=24PR155
https://apps.sfc.hk...nWeb/gateway/EN/news-and-announcements/news/doc?refNo=24PR134
https://apps.sfc.hk/productlistWeb/searchProduct/main.do?lang=EN


You may use url rewrite techniques to make these 18 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
URLs with underscore
https://www.sfc.hk/en/Alert_List
https://www.sfc.hk/en/Alert_List
https://www.sfc.hk/....pdf?rev=acc29c654d094b2f887402c0d92d28e2
https://www.sfc.hk/...mmers-impersonating-SFC-senior-executives
https://www.sfc.hk/en/Alert_List


You have 5 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Links
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
345 8 353


Too many links (353), it may be considered as spam!

Internal Links (link to pages within this domain) - 345
URL Anchor Text
https://apps.sfc.hk...-and-announcements/news/doc?refNo=24PR136ICE Global Professional Statio...
https://apps.sfc.hk...-and-announcements/news/doc?refNo=24PR129Proxinex
https://apps.sfc.hk...-and-announcements/news/doc?refNo=24PR126CoinUnited.io
https://www.sfc.hk/en/Securities and Futures Commiss...
http://sfc.hk/#-A
http://sfc.hk/#A
http://sfc.hk/#+A
https://www.sfc.hk/en/Eng
https://www.sfc.hk/TC/
https://sc.sfc.hk/TuniS/www.sfc.hk/TC/
https://www.sfc.hk/en/SitemapSitemap
https://www.sfc.hk/en/About-the-SFC/Contact-usContact us
https://www.sfc.hk/en/faqsFAQs
https://www.sfc.hk/en/FormsForms
https://www.sfc.hk/en/Lodge-a-complaintLodge a complaint
https://www.sfc.hk/en/Quick-links/Media-CornerMedia corner
http://sfc.hk/#Search
https://www.sfc.hk/en/WeChat
https://www.sfc.hk/en/About-the-SFCAbout the SFC
https://www.sfc.hk/en/Regulatory-functionsRegulatory functions
https://www.sfc.hk/en/Rules-and-standardsRules and standards
https://www.sfc.hk/en/Published-resourcesPublished resources
https://www.sfc.hk/en/News-and-announcementsNews and announcements
https://www.sfc.hk/en/CareerCareer
https://www.sfc.hk/en/Alert_ListAlert List
https://www.sfc.hk/en/Eng
https://www.sfc.hk/TC/
https://sc.sfc.hk/TuniS/www.sfc.hk/TC/
http://sfc.hk/#Search
https://www.sfc.hk/en/WeChat
https://www.sfc.hk/en/Alert_ListAlert List
https://www.sfc.hk/en/About-the-SFCAbout the SFC
https://www.sfc.hk/en/About-the-SFC/Our-roleOur role
https://www.sfc.hk/...ut-the-SFC/Our-role/Regulatory-objectivesRegulatory objectives
https://www.sfc.hk/en/About-the-SFC/Our-role/Who-we-regulateWho we regulate
https://www.sfc.hk/en/About-the-SFC/Our-role/How-we-functionHow we function
https://www.sfc.hk/...-role/How-we-function/Regulatory-approachRegulatory approach
https://www.sfc.hk/...Our-role/How-we-function/Regulatory-toolsRegulatory tools
https://www.sfc.hk/...-role/How-we-function/Public-consultationPublic consultation
https://www.sfc.hk/en/About-the-SFC/Our-StructureOur Structure
https://www.sfc.hk/en/About-the-SFC/Corporate-governanceCorporate governance
https://www.sfc.hk/...Corporate-governance/Governance-structureGovernance structure
https://www.sfc.hk/...cture/Chairmans-role-and-responsibilitiesChairman's role and responsibi...
https://www.sfc.hk/...-structure/CEOs-role-and-responsibilitiesCEO's role and responsibilitie...
https://www.sfc.hk/...t-the-SFC/Corporate-governance/PrinciplesPrinciples
https://www.sfc.hk/...vernance/Independent-panels-and-tribunalsIndependent panels and tribuna...
https://www.sfc.hk/.../Corporate-governance/Performance-pledgesPerformance pledges
https://www.sfc.hk/...rnance/Statement-on-responsible-ownershipStatement on responsible owner...
https://www.sfc.hk/...t-the-SFC/Corporate-social-responsibilityCorporate social responsibilit...
https://www.sfc.hk/...orate-social-responsibility/CSR-CommitteeCSR Committee
https://www.sfc.hk/...l-responsibility/People-and-the-communityPeople and the community
https://www.sfc.hk/...l-responsibility/Environmental-protectionEnvironmental protection
https://www.sfc.hk/...orporate-social-responsibility/ActivitiesActivities
https://www.sfc.hk/...rate-social-responsibility/Womens-networkWomen's network
https://www.sfc.hk/en/About-the-SFC/Regulatory-collaborationRegulatory collaboration
https://www.sfc.hk/...C/Regulatory-collaboration/Mainland-ChinaMainland China
https://www.sfc.hk/...nd-China/Mainland-Hong-Kong-Stock-ConnectMainland-Hong Kong Stock Conne...
https://www.sfc.hk/...and-Hong-Kong-Mutual-Recognition-of-FundsMainland-Hong Kong Mutual Reco...
https://www.sfc.hk/...ents-with-the-CSRC-and-Mainland-exchangesCooperative arrangements with ...
https://www.sfc.hk/...rangements-with-other-Mainland-regulatorsCooperative arrangements with ...
https://www.sfc.hk/.../Mainland-China/Wealth-Management-ConnectCross-boundary Wealth Manageme...
https://www.sfc.hk/...ut-the-SFC/Regulatory-collaboration/LocalLocal
https://www.sfc.hk/...FC/Regulatory-collaboration/InternationalInternational
https://www.sfc.hk/...ry-assistance-and-exchange-of-informationInvestigatory assistance and e...
https://www.sfc.hk/...ion/International/Exchange-of-informationExchange of information
https://www.sfc.hk/...al/Market-or-product-related-arrangementsMarket or product-related arra...
https://www.sfc.hk/...y-collaboration/International/IOSCO-EMMOUIOSCO EMMOU
https://www.sfc.hk/...ernational/Fintech-cooperation-agreementsFintech cooperation agreements
https://www.sfc.hk/en/About-the-SFC/Contact-usContact us
https://www.sfc.hk/...rther-guidance-and-sources-of-informationPublic enquiries: Further guid...
https://www.sfc.hk/en/Regulatory-functionsRegulatory functions
https://www.sfc.hk/en/Regulatory-functions/CorporatesCorporates
https://www.sfc.hk/...gulatory-functions/Corporates/Dual-filingDual filing
https://www.sfc.hk/...ellaneous-Provisions-Ordinance-exemptionsCompanies (Winding Up and Misc...
https://www.sfc.hk/...functions/Corporates/Corporate-disclosureCorporate disclosure
https://www.sfc.hk/...lines-on-Disclosure-of-Inside-InformationGuidelines on Disclosure of In...
https://www.sfc.hk/...Corporate-disclosure/Consultation-serviceConsultation service
https://www.sfc.hk/...ns/Corporates/Corporate-disclosure/WaiverWaiver
https://www.sfc.hk/...unctions/Corporates/Takeovers-and-mergersTakeovers and mergers
https://www.sfc.hk/...Takeovers-and-mergers/dealing-disclosuresDealing disclosures
https://www.sfc.hk/...vers-and-mergers/Decisions-and-statementsDecisions and statements
https://www.sfc.hk/...vers-and-mergers/Disciplinary-proceedingsDisciplinary proceedings
https://www.sfc.hk/.../Corporates/Takeovers-and-mergers/DoDmainDocuments on display
https://www.sfc.hk/...rates/Takeovers-and-mergers/Exempt-statusExempt status
https://www.sfc.hk/...rates/Takeovers-and-mergers/offer-periodsOffer periods
https://www.sfc.hk/...ates/Takeovers-and-mergers/Practice-notesPractice notes
https://www.sfc.hk/...Performance-Pledges-of-the-Takeovers-TeamPerformance Pledges
https://www.sfc.hk/...rates/Takeovers-and-mergers/Post-vet-listPost-vet list
https://www.sfc.hk/...rs-and-mergers/Secondary-listed-companiesSecondary listed companies
https://www.sfc.hk/...rs/Takeovers-Panel-and-related-committeesTakeovers Panel and related co...
https://www.sfc.hk/...s/Transaction-announcements-and-documentsTransaction announcements and ...
https://www.sfc.hk/.../Takeovers-and-mergers/Takeovers-BulletinTakeovers Bulletin
https://www.sfc.hk/...ns/Corporates/Takeovers-and-mergers/FormsForms
https://www.sfc.hk/...and-mergers/Consultations-and-ConclusionsConsultations and Conclusions
https://www.sfc.hk/...ons/Corporates/Unlisted-shares-debenturesUnlisted shares, debentures
https://www.sfc.hk/...Regulatory-functions/Corporates/CircularsCirculars
https://www.sfc.hk/.../Corporates/Consultations-and-conclusionsConsultations and conclusions
https://www.sfc.hk/en/Regulatory-functions/Corporates/FAQsFAQs
https://www.sfc.hk/en/Regulatory-functions/IntermediariesIntermediaries
https://www.sfc.hk/...latory-functions/Intermediaries/LicensingLicensing
...

External Links (link to pages on other websites) - 8
URL Anchor Text
https://www.facebook.com/sfchkofficial
https://hk.linkedin...company/securities-and-futures-commission
https://www.youtube.com/@sfchkofficial
https://www.facebook.com/sfchkofficial
https://hk.linkedin...company/securities-and-futures-commission
https://www.youtube.com/@sfchkofficial
https://www.ifec.org.hk/web/en/Investor and Financial Educati...
https://www.pcpd.org.hk/privacyfriendlyawards/en/index.html

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Images
Total Images Alt Present Alt Missing
30 30 0


Excellent! all images are associated with an ALT value.

Image URL - 30
URL ALT Text
https://www.sfc.hk/assets/images/common/logo.svgSecurities and Futures Commiss...
https://www.sfc.hk/...ges/Common/icon-faqs.svg?rev=bee360f0b6c041a1bf35648c74a39296faqs
https://www.sfc.hk/...Common/icon-download.svg?rev=7e94789eedc9476fbc2b7b4361a2375bdownload
https://www.sfc.hk/...es/Common/icon-sound.svg?rev=3c0ca847ab2340f4956faaf8e5305a50sound
https://www.sfc.hk/...es/Common/icon-media.svg?rev=5168aacf3a53493baf5031b503577b41media
https://www.sfc.hk/assets/images/common/header-top-nav-facebook.svgFacebook
https://www.sfc.hk/assets/images/common/header-top-nav-linkedin.svgLinkedIn
https://www.sfc.hk/assets/images/common/WeChat icon.pngWeChat
https://www.sfc.hk/-/media/images/youtube.pngYouTube
https://www.sfc.hk/assets/images/common/header-top-nav-facebook.svgFacebook
https://www.sfc.hk/assets/images/common/header-top-nav-linkedin.svgLinkedIn
https://www.sfc.hk/assets/images/common/WeChat icon.pngWeChat
https://www.sfc.hk/-/media/images/youtube.pngYouTube
https://www.sfc.hk/...ges/Common/icon-faqs.svg?rev=bee360f0b6c041a1bf35648c74a39296faqs
https://www.sfc.hk/...Common/icon-download.svg?rev=7e94789eedc9476fbc2b7b4361a2375bdownload
https://www.sfc.hk/...es/Common/icon-sound.svg?rev=3c0ca847ab2340f4956faaf8e5305a50sound
https://www.sfc.hk/...es/Common/icon-media.svg?rev=5168aacf3a53493baf5031b503577b41media
https://www.sfc.hk/...Banner/banner-img-02.png?rev=b11264324fb64858a99270f9ee2f425cBanner Image 2
https://www.sfc.hk/...Banner/banner-img-01.png?rev=40b7af6382cb42b5a24c3d3b6f97f8dbBanner Image 1
https://www.sfc.hk/...Banner/banner-img-03.png?rev=e8f5adec9f1342dabb9edcba4b9bbfdbBanner Image 3
http://sfc.hk/assets/images/home/calendar.svgRegulatory calendar
https://www.sfc.hk/...explore-icon-fintech.svg?rev=f83223ee06f54231ae6f725239b5e524explore-icon-fintech
https://www.sfc.hk/...-icon-greenfinance-c.svg?rev=42bd6a3d5e904f8c91f8158445bc17d5explore-icon-greenfinance-c
https://www.sfc.hk/...uick-licensing-guide.svg?rev=890d8992157543e489dcc292a4ee7069Quick licensing guide
https://www.sfc.hk/.../explore-icon-global.svg?rev=0f9b1dab1c6f478f9a58bfafd86edfcaexplore-icon-global
https://www.sfc.hk/...s/explore-icon-wings.svg?rev=fc7d2e4ab4ef4e6987bbf9ed486eb1aaWINGS
https://www.sfc.hk/...Footer/PFA_logo_Gold.png?rev=864f5a7b5c9b41698914015f3e594214PFA_logo_Gold
https://www.sfc.hk/.../Footer/footer-img-2.png?rev=7bcbc0a44e6e4755bde3b2db101f2644Good MPF Employer
https://www.sfc.hk/.../Footer/footer-img-1.png?rev=19e39624768b4fa883b5547e8a753bc7Manpower Developer Award
https://www.sfc.hk/.../Footer/footer-img-3.jpg?rev=69500980cd4b44588b86181fe97c85ccCaring Organisation


search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
CSS
Style Block In Same Page Links to External Style Files Total
0 7 7


Too many (7) external style sheet files , it will slow down the downloading.

Links To External Stylesheet Files - 7
Stylesheet URL rel type
http://sfc.hk/js/plugins/vendor.cssstylesheettext/css
http://sfc.hk/assets/plugins/@fortawesome/fontawesome-free/css/all.min.cssstylesheet
http://sfc.hk/css/common.css?4stylesheettext/css
http://sfc.hk/-/media/SFC/css/sfc_ticker.css?2stylesheet
http://sfc.hk/css/index.cssstylesheet
http://sfc.hk/-/media/SFC/css/index_custom.css?6stylesheet
http://sfc.hk/css/section-popup.cssstylesheet

Script
Scripts Block In Same Page Links to External Script Files Total
11 7 18


Too many (7) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 7
Script URL Type
https://www.googletagmanager.com/gtag/js?id=G-PSYEMG5425
http://sfc.hk/js/plugins/vendor.jstext/javascript
http://sfc.hk/js/common.js?1text/javascript
http://sfc.hk/js/index.js
http://sfc.hk/-/media/SFC/js/popup.js?v=2
http://sfc.hk/-/media/SFC/js/index_banner_custom.js?1
http://sfc.hk/-/media/SFC/js/index_search_custom.js?4

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page
https://apps.sfc.hk...-and-announcements/news/doc?refNo=24PR136ICE Global Professional Statio...


Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing
Yes

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
UA-33800905-1 Excellent! the website implements Google Analytics.

Google Page Rank
6 Excellent! the website has a high page rank (6/10).

6
0 - 1 2 - 3 4 - 10
Poor Good Excellent
Social Engagement
Your site has a poor social media engagement.

  Facebook Likes 0
  Facebook Shares 0
  Facebook Comments 0
  Tweets 0
  LinkedIn 7

Social Media Integration
Good! your site is integrated with social media.

Facebook Pagehttps://www.facebook.com/sfchkofficial
Twitter AccountNot Found
Google+ PageNot Found


Trustworthiness
63

Excellent! the website has a good Trustworthiness Score (63/100).

63
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
0 No Child Safe Score is calculated for the site.

0
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Safe Browsing
Safe! the site sfc.hk is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
106,306th most visited website in the world.
33,373th most visited website in China  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You do have very few domains (1 - sfc.hk) hosted on the same server as sfc.hk (ip : 20.189.119.115).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : 20.189.119.115) is located at United States  
the most site visitors come from China  

your server is located in different place from where most of your site visitors come from.
HTTP Compression
No

your website server does not support HTTP Compression.

Caching
No

your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Expires
9 years, 143 days from today ( expires on : 2034-06-08 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain is not expiring too soon.

Domain Info
sfc.hk ( 6 characters )



[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
unknown unknown 2034-06-08
unknown old unknown ago 9 years, 143 days from today
unknown old


Domain Name Servers used by sfc.hk
DNS Name IP Address
dns1.p01.nsone.net198.51.44.1
dns2.p01.nsone.net198.51.45.1
dns3.p01.nsone.net198.51.44.65
dns4.p01.nsone.net198.51.45.65


You have a nice choice of domain name, which is of a right length (6 characters).

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.

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