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armandhammer.com favicon armandhammer.com

Excellent Practice30
Improvement Could be Made8
Critical Issues to Attend12
Dec 16, 2024 10:19 PM

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Recommended Actions

  • Set meta keywords.
  • Create and add a robots.txt for your site.
  • Create a XML sitemap for your site.
  • Move the 58 inline css components to an external style sheet file.
  • Reduce number of links to other pages.
  • Create blog entries.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Extend the registration of your domain for a longer period.
  • Reduce the length of the meta description and ensure it only contains 70 to 160 characters.
  • ...     40
  • Register To View All >>

Detailed Reviews

Related Category
Most related categories of this website.

art   comics   dog   kitchen   museum   parenting   planet   tools  

Title
ARM & HAMMER™ Products | More Power to You™

Words count: 8    Unique Words: 8    Length: 47 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description
Explore all of ARM and HAMMER products for your household or personal care needs. Find baking soda, cat litter, laundry detergent, toothpaste, deodorant and more.

Words count: 25    Length: 162 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


The description is too long! It has more than 160 characters

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
ARM & HAMMER™ Products | More Power to You™ www.armandhammer.com/
Explore all of ARM and HAMMER products for your household or personal care needs. Find baking soda, cat litter, laundry detergent, toothpaste, deodorant ...

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords
Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

additives  arm  baking  buy  care  cat  church  close  deodorizers  details  dwight  empowering  eng  esp  facebook  faq's  hammer  ingredients  join  laundry  learn  litter  nasal  oral  personal  pinterest  popup  power  products  send  share  sheets  sign  soda  tips  toothbrushes  toothpaste  trade  tweet  view 

Top 20 Keywords
Total Terms Count: 588

It is nice! the word density is quite ok.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
products 46 7.82%
cat 17 2.89%
litter 16 2.72%
arm 14 2.38%
hammer 13 2.21%
trade 13 2.21%
baking 12 2.04%
soda 12 2.04%
laundry 12 2.04%
care 11 1.87%
eng 9 1.53%
deodorizers 9 1.53%
view 7 1.19%
buy 6 1.02%
tips 6 1.02%
sign 5 0.85%
close 5 0.85%
join 5 0.85%
share 5 0.85%
facebook 5 0.85%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
17420000000739

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H1>

(1)
EMPOWERING PRODUCTS. EMPOWERING PEOPLE.

<H2>

(7)
A BIG STEP FOR A LITTLE BOX
KITTY KREW
Join. Share. Care
Empowering
YOUNG MINDS
Love ARM & HAMMER™?
Love ARM & HAMMER™?

<H3>

(4)
Products that help you care for the whole family
Tips to freshen things up
Trending products recommended for you
Sign Up

<H4>

(20)
What is Laundry Stripping?
Share
Expert Answers to Your 5 Biggest Cat Questions from Pam Johnson-Bennett
Share
5 Ways to Make Slime with Baking Soda
Share
5 Tips to Help Stop Cat Litter Tracking
Share
Arm & Hammer™
Arm & Hammer™
Arm & Hammer™
Baking Soda
Laundry
Cat Litter
Oral Care
Personal Care
Partner Products
How To
Where to Buy
Video title
<STRONG> (7)ARM & HAMMER™ Baking Soda is proud to partner with Odyssey of the Mind™
news
tips
savings
news
tips
savings


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level
39.5

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
Language
en Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Favicon
Excellent! the website has a shortcut favicon image.

RSS
the website does not have a RSS Feed.

Robots.txt
Robots.txt is not presented for the site.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.45 seconds - 56.90 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
3.66 s 0.03 s 0.03 s 0.01 s 2.05 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
26 Kb (25,607 bytes)

The page is a bit too small, it may not have enough relevant content to rank well!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
26 Kb (25,607 bytes) 4 Kb (4,318 bytes) 21 Kb (21,289 bytes) 20.28 %


Excellent! the text to html code ratio is just nice, that is within 15%-70%!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
58 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
1 Email Address (a************@churchdwight.com) was detected on this page.

Redirect Count
1 redirection was detected for loading this page.

Using HTTPS
Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites https://www.armandhammer.com/ and http://armandhammer.com are resolved to the same url :https://www.armandhammer.com/

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
URL Rewrite
Excellent! your urls are clean.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
Excellent! your do not use underscore in your URLs.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Links
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
134 36 170


Too many links (170), it may be considered as spam!

Internal Links (link to pages within this domain) - 134
URL Anchor Text
http://armandhammer.com/en/about-usAbout Us
http://armandhammer.com/en/coupons-and-tipsGet Coupons & Tips
http://armandhammer.com/en/faqFAQ's
https://www.armandhammer.com/enUS/ENG
http://armandhammer.com/en-caCA/ENG
https://www.armandhammer.com/fr-caCA/FR
https://www.armandhammer.com/esUS/ESP
http://armandhammer.com/
https://www.armandhammer.com/enUS/ENG
http://armandhammer.com/en-caCA/ENG
https://www.armandhammer.com/fr-caCA/FR
https://www.armandhammer.com/esUS/ESP
http://armandhammer.com/en/baking-sodaBaking Soda
http://armandhammer.com/en/baking-soda/baking-soda-productsBaking Soda Products8 Products
http://armandhammer.com/en/baking-soda/deodorizersDeodorizers3 Products
http://armandhammer.com/en/baking-soda/carpet-deodorizersCarpet Deodorizers5 Products
http://armandhammer.com/en/baking-soda/pool-maintenancePool Maintenance2 Products
http://armandhammer.com/en/laundryLaundry
http://armandhammer.com/en/laundry/liquid-laundry-detergentLiquid15 Products
http://armandhammer.com/en/la...ry/plus-oxiclean-stain-fightersPlus OxiClean™ Stain Fighters8...
http://armandhammer.com/en/laundry/babyBaby1 Products
http://armandhammer.com/en/laundry/sensitive-skinSensitive Skin4 Products
http://armandhammer.com/en/laundry/laundry-paksLaundry Paks7 Products
http://armandhammer.com/en/laundry/scent-boostersScent Boosters7 Products
http://armandhammer.com/en/laundry/laundry-sheetsLaundry Sheets1 Products
http://armandhammer.com/en/laundry/dryer-sheetsDryer Sheets7 Products
http://armandhammer.com/en/laundry/additivesAdditives2 Products
http://armandhammer.com/en/laundry/powder-laundry-detergentPowder3 Products
http://armandhammer.com/en/cat-litterCat Litter
http://armandhammer.com/en/cat-litter/premium-cat-litterPremium Cat Litter8 Products
http://armandhammer.com/en/cat-litter/traditional-litterTraditional Cat Litter9 Produc...
http://armandhammer.com/en/cat-litter/lightweight-formulaLightweight Formula4 Products
http://armandhammer.com/en/cat-litter/natural-ingredientsNatural Ingredients3 Products
http://armandhammer.com/en/cat-litter/unscented-litterUnscented Cat Litter4 Products
http://armandhammer.com/en/ca...r/health-iq-cat-litter-additiveHealth IQ Cat Litter Additive0...
http://armandhammer.com/en/cat-litter/more-pet-productsMore Pet Products5 Products
http://armandhammer.com/en/oral-careOral Care
http://armandhammer.com/en/oral-care/adult-toothbrushesAdult Toothbrushes1 Products
http://armandhammer.com/en/oral-care/kids-toothbrushesKids' Toothbrushes7 Products
http://armandhammer.com/en/oral-care/replacement-brush-headsReplacement Brush Heads0 Produ...
http://armandhammer.com/en/oral-care/toothpastesToothpastes12 Products
http://armandhammer.com/en/personal-carePersonal Care
http://armandhammer.com/en/personal-care/antiperspirantsAntiperspirants6 Products
http://armandhammer.com/en/personal-care/deodorantsDeodorants6 Products
http://armandhammer.com/en/pe...nal-care/nasal-saline-solutionsNasal & Saline Solutions9 Prod...
http://armandhammer.com/en/other-products/licensed-productsOther Products
http://armandhammer.com/en/articlesHow To
http://armandhammer.com/en/about-usAbout Us
http://armandhammer.com/en/wheretobuyWhere To Buy
http://armandhammer.com/en/coupons-and-tipsGet Coupons & Tips
http://armandhammer.com/en/faqFAQ's
http://armandhammer.com/en/#homesearchLearn More
http://armandhammer.com/#odyssey-video-model
http://armandhammer.com/en/baking-sodaBaking Soda
http://armandhammer.com/en/laundryLaundry
http://armandhammer.com/en/cat-litterCat Litter
http://armandhammer.com/en/oral-careOral Care
http://armandhammer.com/en/personal-careDeodorant
http://armandhammer.com/en/pe...nal-care/nasal-saline-solutionsNasal Care
http://armandhammer.com/en/ar...icles/how-to-strip-your-laundry
http://armandhammer.com/en/ar...icles/how-to-strip-your-laundryWhat is Laundry Stripping?
http://armandhammer.com/en/laundryLAUNDRY
http://armandhammer.com/en/ar...ons-and-answers-with-cat-expert
http://armandhammer.com/en/ar...ons-and-answers-with-cat-expertExpert Answers to Your 5 Bigge...
http://armandhammer.com/en/cat-litterCAT LITTER
http://armandhammer.com/en/articles/kid-friendly-slime
http://armandhammer.com/en/articles/kid-friendly-slime5 Ways to Make Slime with Baki...
http://armandhammer.com/en/baking-sodaBAKING SODA
http://armandhammer.com/en/ar...ps-to-help-stop-litter-tracking
http://armandhammer.com/en/ar...ps-to-help-stop-litter-tracking5 Tips to Help Stop Cat Litter...
http://armandhammer.com/en/cat-litterCAT LITTER
http://armandhammer.com/articlesSEE MORE HOW TO'S
http://armandhammer.com/en/ba...aking-soda/baking-soda-box-1-lbArm & Hammer™
http://armandhammer.com/en/ba...aking-soda/baking-soda-box-1-lbBaking Soda Box
http://armandhammer.com/en/ba...aking-soda/baking-soda-box-1-lb
http://armandhammer.com/en/ba...aking-soda/baking-soda-box-1-lbProduct Details
http://armandhammer.com/en/ca...clumping-litter-multi-cat-14-lbArm & Hammer™
http://armandhammer.com/en/ca...clumping-litter-multi-cat-14-lbSLIDE™ Easy Clean-Up Clumping ...
http://armandhammer.com/en/ca...clumping-litter-multi-cat-14-lb
http://armandhammer.com/en/ca...clumping-litter-multi-cat-14-lbProduct Details
http://armandhammer.com/en/or...treme-whitening-toothpaste-9-ozArm & Hammer™
http://armandhammer.com/en/or...treme-whitening-toothpaste-9-ozAdvance White™ Extreme Whiteni...
http://armandhammer.com/en/or...treme-whitening-toothpaste-9-oz
http://armandhammer.com/en/or...treme-whitening-toothpaste-9-ozProduct Details
https://www.armandhammer.com/terms-and-conditionTerms & Conditions
https://www.armandhammer.com/enUS/ENG
http://armandhammer.com/en-caCA/ENG
https://www.armandhammer.com/fr-caCA/FR
https://www.armandhammer.com/esUS/ESP
http://armandhammer.com/en/faqFAQ's
http://armandhammer.com/en/preference-centerSign Up
http://armandhammer.com/en/about-usAbout Us
http://armandhammer.com/en/terms-and-conditionTerms & Conditions
http://armandhammer.com/en/contact-usContact Us
http://armandhammer.com/en/baking-sodaBaking Soda
http://armandhammer.com/en/baking-soda/baking-soda-productsBaking Soda Products
http://armandhammer.com/en/baking-soda/carpet-deodorizersCarpet Deodorizers
http://armandhammer.com/en/baking-soda/deodorizersDeodorizers
http://armandhammer.com/en/baking-soda/pool-maintenancePool Maintenance
http://armandhammer.com/en/baking-sodaView All
...

External Links (link to pages on other websites) - 36
URL Anchor Text
https://ahkittykrew.socialmedialink.com/members/sign_in#/JOIN NOW
https://www.odysseyofthemind.com/learn-more/Learn More
https://www.facebook.com/armandhammer/
https://www.pinterest.com/armandhammerbakingsoda/
https://www.instagram.com/armandhammer
https://www.youtube.com/user/AHBakingSoda
https://www.facebook.com/armandhammer/
https://www.pinterest.com/armandhammerbakingsoda/
https://www.instagram.com/armandhammer
https://www.youtube.com/user/AHBakingSoda
https://www.facebook.com/shar...rticles/laundry-stripping-1.jpgFacebook
https://twitter.com/intent/tw...icles/how-to-strip-your-laundryTweet
http://pinterest.com/pin/crea... towels and other fabric items.Pinterest
https://www.addtoany.com/add_... Easy Recipe | Arm & HammerSend Email
https://www.facebook.com/shar...tter-articles/cat-qa-header.jpgFacebook
https://twitter.com/intent/tw...ons-and-answers-with-cat-expertTweet
http://pinterest.com/pin/crea...n’t eating, Pam can help you!Pinterest
https://www.addtoany.com/add_... ARM & HAMMER™ Cat LitterSend Email
https://www.facebook.com/shar...les/slime-article-image-1-1.pngFacebook
https://twitter.com/intent/tw.../en/articles/kid-friendly-slimeTweet
http://pinterest.com/pin/crea...lime with baking soda and glue.Pinterest
https://www.addtoany.com/add_... Baking Soda | Arm & HammerSend Email
https://www.facebook.com/shar...ter-tracking-header-image-1.jpgFacebook
https://twitter.com/intent/tw...ps-to-help-stop-litter-trackingTweet
http://pinterest.com/pin/crea...m getting too far from the box.Pinterest
https://www.addtoany.com/add_... Tracking | ARM & HAMMER™Send Email
https://churchdwight.com/privacy-policy.aspxPrivacy Policy
https://www.facebook.com/armandhammer/
https://www.pinterest.com/armandhammerbakingsoda/
https://www.instagram.com/armandhammer
https://www.youtube.com/user/AHBakingSoda
https://churchdwight.com/privacy-policy.aspxPrivacy Policy
https://churchdwight.com/ingredient-disclosure/default.aspxProduct Ingredients
https://churchdwight.com/careers/Careers
https://churchdwight.com/our-brands/Church & Dwight Brands
https://churchdwight.com/email-opt-out.aspxUnsubscribe

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Images
Total Images Alt Present Alt Missing
31 12 19


19 images do not have Alt values.

Image URL - 31
URL ALT Text
http://armandhammer.com/-/med...png?h=62&w=62&hash=6461CB7C1FAA1737BCF644DA8C1BFD79AHLogoSmall
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http://armandhammer.com/-/med...g?h=300&w=300&hash=54DE9AED67739AD5FDBC249DAC1FAB4A
http://armandhammer.com/-/med...g?h=300&w=300&hash=FA5DA6CA207052961F5AE9DF25DCECD2
http://armandhammer.com/-/med...g?h=300&w=300&hash=9C9FDE34BA87293A885D2528FCBCE7C2
http://armandhammer.com/-/med...g?h=639&w=700&hash=5BEDCE2ED11BE79A20E5CFD4BDB6946A
http://armandhammer.com/-/med...g?h=665&w=455&hash=FF25B9AF38DFD48E16E9753925862E5A
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http://armandhammer.com/-/med...g?h=665&w=455&hash=9671177EBA1A96414A48A1977D467113
http://armandhammer.com/-/med...g?h=898&w=648&hash=EFC5316951E3A8176A75F6F7EDAFBFA6
http://armandhammer.com/-/med...h=3000&w=3000&hash=805A13096D43545437DD868FC838C71Dscent boosters
http://armandhammer.com/-/med...g?h=832&w=624&hash=24CDCF59398C6040949EAF484EE77E58
http://armandhammer.com/-/med...g?h=633&w=633&hash=7C2228410A8E527BC768F7325D7983ACdryers sheet
http://armandhammer.com/-/med...g?h=300&w=300&hash=BCC0F835281E5213EE504A400FD280F2Additives
http://armandhammer.com/-/med...g?h=300&w=300&hash=C9EA9CFDF9E024AA910B819B2A51DF46Powder Laundry Detergent
http://armandhammer.com/-/med...&la=en&w=3000&hash=9D505AF95431C6FC6F4FC81754EC58DA
http://armandhammer.com/-/med...g?h=680&w=800&hash=49730550D86757C6F24F656AA379EDB93119120lbMultCatUnscented
http://armandhammer.com/-/med...&la=en&w=3000&hash=ADAA4A8E1A3FED219C85929EC12F6A14
http://armandhammer.com/-/med...g?h=700&w=560&hash=F0C3D1A5B42FC6A11568FBB28AB55847327118lbNaturalsMultiCat
http://armandhammer.com/-/med...g?h=300&w=300&hash=760BF3A51F8DC2C97B6C2231E168A0B2unscented litter
http://armandhammer.com/-/med...&la=en&w=3000&hash=3A150A2D4E1E5C8B0B2E6B5CD2FD1E37
http://armandhammer.com/-/med...g?h=300&w=300&hash=8A59DCA164F550A20FEA7173C66BAC08
http://armandhammer.com/-/med...ng?h=228&w=61&hash=B4459EDC6EA8190F6E6468C63EE4CB47
http://armandhammer.com/-/med...ng?h=381&w=89&hash=E0EF1A01BB075F4DAD130EEBCB3FC2CC
http://armandhammer.com/-/med...ng?h=239&w=79&hash=1DDB5C348B65DEB1DD4823B5A753B196
http://armandhammer.com/-/med...g?h=483&w=750&hash=4B82A3621E46829CF8ECC8E27176DF9C
http://armandhammer.com/-/med...g?h=800&w=367&hash=3405B408D0B11799CA8319E94FE82339514226 Ultra Max Solid Fresh F...
http://armandhammer.com/-/med...g?h=730&w=318&hash=4F478478F0B4EA0C59C3951B3CD564B1Essentials Solid Deodorant Fre...
http://armandhammer.com/-/med...g?h=300&w=300&hash=F751FFA4A8FFAD68E59839C0E10D63C0
http://armandhammer.com/-/med...g?h=650&w=650&hash=83E8618A04C4EAE5806B4EBCAB6F8908Connect with Arm & Hammer
http://armandhammer.com/-/med...g?h=650&w=650&hash=83E8618A04C4EAE5806B4EBCAB6F8908Connect with Arm & Hammer


search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
CSS
Style Block In Same Page Links to External Style Files Total
8 4 12


Too many (4) external style sheet files , it will slow down the downloading.

Links To External Stylesheet Files - 4
Stylesheet URL rel type
http://armandhammer.com/Brand....css?v=d2yAahQIkt969mMQXUu_ZQiLAnSicG_-M5Vi1Dfgcno1stylesheet
https://fonts.googleapis.com/css?family=Open+Sans:300,400,700&display=swapstylesheet
https://fonts.googleapis.com/css?family=Nunito+Sans:300,400,700,900&display=swapstylesheet
https://use.fontawesome.com/releases/v5.8.2/css/all.cssstylesheet

Script
Scripts Block In Same Page Links to External Script Files Total
28 10 38


Too many (10) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 10
Script URL Type
https://cdn.cookielaw.org/scripttemplates/otSDKStub.jstext/javascript
http://armandhammer.com/Brand...t.js?v=v76fAns59-4kGkYyDyEXyw9RgnmvJyXSd0eFBt05RzE1
http://armandhammer.com/Brands/AAH/scripts/lazyload.jstext/javascript
http://armandhammer.com/Brands/AAH/scripts/slick.jstext/javascript
http://armandhammer.com/Brands/AAH/scripts/catlitter.jstext/javascript
https://service.force.com/embeddedservice/menu/fab.min.jstext/javascript
http://armandhammer.com/Brand...s.js?v=Hkgk2HsU4h1UzVI5eldfvhmF280Jock8MKAfQhpe36k1
http://armandhammer.com/Brands/AAH/scripts/aahsearch.jstext/javascript
https://cdnjs.cloudflare.com/ajax/libs/popper.js/1.14.7/umd/popper.min.js
http://armandhammer.com/_Inca...719d34d31c8e3a6e6fffd425f7e032f3&ns=1&cb=1143039019text/javascript

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
There is no Blog associated with your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing
Yes

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
5 Excellent! the website has a high page rank (5/10).

5
0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
43
Fair Enough! number of root domains (43) linked to your site armandhammer.com could be improved.

43
< 20 21 - 50 > 51
Poor Good Excellent


Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

Tips:
1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 174
  Facebook Shares 803
  Facebook Comments 232
  Tweets 0
  LinkedIn 12

Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Pagehttps://www.facebook.com/armandhammer/
Twitter Account...//www.armandhammer.com/en/articles/how-to-strip-your-laundry
Google+ PageNot Found


Trustworthiness
80

Excellent! the website has a good Trustworthiness Score (80/100).

80
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
86 Excellent! the website has a good Child Safe Score (86/100).

86
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Safe Browsing
Safe! the site armandhammer.com is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
222,574th most visited website in the world.
72,455th most visited website in United States  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You do have very few domains (3 - viviscal.com, orajel.com, armandhammer.com) hosted on the same server as armandhammer.com (ip : 45.60.75.134).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
HTTP Compression
No

your website server does not support HTTP Compression.

Caching
No

your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
27 years, 226 days old ( 1st registered on : 1997-05-16 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires
0 years, 139 days from today ( expires on : 2025-05-16 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

domain is expiring in less than a year.

Domain Info
armandhammer.com ( 16 characters )

Domain Registrar : MarkMonitor Inc.

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
1997-05-16 1997-05-16 2025-05-16
27 years, 226 days old 27 years, 226 days ago 0 years, 139 days from today
27 years, 226 days old




Domain is going to expire in less than a year time (0 years, 139 days from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.

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