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lookfantastic.ie favicon lookfantastic.ie

Excellent Practice23
Improvement Could be Made9
Critical Issues to Attend16
Oct 19, 2024 11:18 AM

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Recommended Actions

  • Set meta keywords.
  • Create one H1 element for your page, put the most important keywords in.
  • Use more straight forward terms, avoid using too much jargon in the page content.
  • Create and add a robots.txt for your site.
  • Create a XML sitemap for your site.
  • Move the 17 inline css components to an external style sheet file.
  • Reduce number of links to other pages.
  • Create blog entries.
  • Add more authoritative back-links for your site.
  • Add more authoritative back-links for your site.
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Detailed Reviews

Related Category
Most related categories of this website.

accessories   art   comics   deals   dog   gifts   jewelry   shoes  

Title
LOOKFANTASTIC IE - Beauty, Cosmetics, Fragrance & Skincare

Words count: 6    Unique Words: 6    Length: 58 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description
LOOKFANTASTIC is Ireland's ultimate online beauty shop! Home to over 600 skincare, makeup, fragrance & haircare brands. Get Free Delivery on orders over €40!

Words count: 21    Length: 159 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


Excellent! Your meta description contains between 70 and 160 characters.

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
LOOKFANTASTIC IE - Beauty, Cosmetics, Fragrance & ... www.lookfantastic.ie/
LOOKFANTASTIC is Ireland's ultimate online beauty shop! Home to over 600 skincare, makeup, fragrance & haircare brands. Get Free Delivery on orders over ...

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords
Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

beauty  body  box  brands  brushes  buy  category  cream  delivery  discount  discover  eacute  edition  electrical  enter  euro  face  fragrance  gifts  hair  lookfantastic  makeup  ocirc  oral  paul  price  quick  revlon  save  scent  set  shades  shop  skin  skincare  star  submenu  tanning  tools  view 

Top 20 Keywords
Total Terms Count: 2,341

Excellent! No terms has a density of more than 3%, all are optimized to be within 1% - 3%.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
euro 52 2.22%
beauty 33 1.41%
shop 28 1.20%
brands 28 1.20%
gifts 25 1.07%
discover 23 0.98%
skincare 21 0.90%
fragrance 19 0.81%
eacute 17 0.73%
buy 17 0.73%
quick 16 0.68%
view 15 0.64%
hair 14 0.60%
makeup 13 0.56%
tanning 13 0.56%
enter 12 0.51%
submenu 12 0.51%
price 12 0.51%
revlon 12 0.51%
body 12 0.51%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
01860000000024

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H2>

(18)
Beauty Delights
Christmas Shop
LOOKFANTASTIC Beauty Vault
Ariana Grande
Mane Attraction
By Category
October Favourites
The Box: Premium Edit
Lancôme
Brand SpotlightDiscover the latest and greatest beauty buys from the brands you love.
Revlon
Help & Information
Company Information
About lookfantastic
Help & Information
Company Information
About lookfantastic

<H3>

(6)
Ghost
OUAI
Yves Saint Laurent
OLAPLEX
Rituals
Sol de Janeiro


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level
0

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
Language
en Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Favicon
Excellent! the website has a shortcut favicon image.

RSS
the website does not have a RSS Feed.

Robots.txt
Robots.txt is not presented for the site.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.32 seconds - 261.81 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
11.97 s 0.09 s 0.08 s 0.02 s 6.70 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
84 Kb (83,780 bytes)

Excellent! the page size is just nice, that is within 30K-150K!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
84 Kb (83,780 bytes) 25 Kb (24,882 bytes) 59 Kb (58,898 bytes) 42.25 %


Excellent! the text to html code ratio is just nice, that is within 15%-70%!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
17 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
1 redirection was detected for loading this page.

Using HTTPS
Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites https://www.lookfantastic.ie/ and http://lookfantastic.ie are resolved to the same url :https://www.lookfantastic.ie/

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
URL Rewrite
Non SEO Friendly URLs
http://lookfantastic.ie/accou...ster?returnTo=https%3A%2F%2Fwww.lookfantastic.ie%2F
http://lookfantastic.ie/c/aff...?pageNumber=1&facetFilters=categoryLevel2:Cosmetics
http://lookfantastic.ie/c/aff...?pageNumber=1&facetFilters=categoryLevel2:Body+Care
http://lookfantastic.ie/accou...ogin?returnTo=https%3A%2F%2Fwww.lookfantastic.ie%2F
http://lookfantastic.ie/accou...ster?returnTo=https%3A%2F%2Fwww.lookfantastic.ie%2F
http://lookfantastic.ie/c/aff...?pageNumber=1&facetFilters=categoryLevel2:Cosmetics
http://lookfantastic.ie/c/aff...?pageNumber=1&facetFilters=categoryLevel2:Body+Care
http://lookfantastic.ie/c/tra...eyf-AIV2vZRCh2uVwJxEAAYASAAEgIcAPD_BwE&gclsrc=aw.ds
http://lookfantastic.ie/c/tra...eyf-AIV2vZRCh2uVwJxEAAYASAAEgIcAPD_BwE&gclsrc=aw.ds


You may use url rewrite techniques to make these 9 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
URLs with underscore
http://lookfantastic.ie/c/tra...AAYASAAEgIcAPD_BwE&gclsrc=aw.ds
http://lookfantastic.ie/c/tra...AAYASAAEgIcAPD_BwE&gclsrc=aw.ds


You have 2 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Links
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
1530 17 1547


Too many links (1547), it may be considered as spam!

Internal Links (link to pages within this domain) - 1530
URL Anchor Text
http://lookfantastic.ie/c/offers/offers/ie/20% Off Selected + App Exclusi...
http://lookfantastic.ie/.cls-1{fill:#000014;}
http://lookfantastic.ie/.cls-1{fill:#000014;}
http://lookfantastic.ie/accou...3A%2F%2Fwww.lookfantastic.ie%2FRegister
http://lookfantastic.ie/account/My Account
http://lookfantastic.ie/account/my-account/wishlist/Wishlist
http://lookfantastic.ie/account/my-account/my-orders/Your Orders
http://lookfantastic.ie/c/referrals/Your Referrals
http://lookfantastic.ie/basket/Basket
http://lookfantastic.ie/c/seasonal/christmas/Christmas 🎁
http://lookfantastic.ie/c/hea...th-beauty/gifting/shop-gifting/Shop All Christmas
http://lookfantastic.ie/c/sea...onal/christmas/advent-calendar/Beauty Advent Calendars
http://lookfantastic.ie/c/hea...gifting/shop-gifting/exclusive/LOOKFANTASTIC Exclusives
http://lookfantastic.ie/c/offers/christmas/stocking-fillers/Stocking Fillers
http://lookfantastic.ie/c/offers/gift-vouchers/Gift Vouchers
http://lookfantastic.ie/c/off...y-box/limited-edition/view-all/Limited Edition Beauty Boxes
http://lookfantastic.ie/c/health-beauty/gifting/gift-sets/Gift Sets
http://lookfantastic.ie/c/health-beauty/gifting/for-teens/Gifts For Teens
http://lookfantastic.ie/c/health-beauty/gifting/for-her/Gifts for Her
http://lookfantastic.ie/c/health-beauty/gifting/for-him/Gifts for Him
http://lookfantastic.ie/c/health-beauty/gifting/fragrance/Fragrance Gifts
http://lookfantastic.ie/c/health-beauty/gifting/makeup/Makeup Gifts
http://lookfantastic.ie/c/health-beauty/gifting/skincare/Skincare Gifts
http://lookfantastic.ie/c/health-beauty/gifting/haircare/Haircare Gifts
http://lookfantastic.ie/c/health-beauty/gifting/bodycare/Bodycare Gifts
http://lookfantastic.ie/c/off...y-box/limited-edition/view-all/Limited Edition Beauty Boxes
http://lookfantastic.ie/c/hea...-beauty/gifting/gifts-under-25/Gifts under €30
http://lookfantastic.ie/c/seasonal/christmas/under-50/Gifts under €50
http://lookfantastic.ie/c/seasonal/christmas/under-100/Gifts under €100
http://lookfantastic.ie/c/seasonal/christmas/luxury-gifting/Gifts over €100
http://lookfantastic.ie/c/brands/elemis/gift-collections/ELEMIS
http://lookfantastic.ie/c/brands/olaplex/olaplex-gift-sets/Olaplex
http://lookfantastic.ie/c/brands/clinique/gift/Clinique
http://lookfantastic.ie/c/brands/estee-lauder/gift-sets/Estée Lauder
http://lookfantastic.ie/c/brands/givenchy/gifts/GIVENCHY
http://lookfantastic.ie/c/brands/jo-malone/gifting/Jo Malone
http://lookfantastic.ie/c/brands/liz-earle/gift-sets/Liz Earle
http://lookfantastic.ie/c/bra...n-brown/molton-brown-gift-sets/Molton Brown
http://lookfantastic.ie/c/brands/Brands
http://lookfantastic.ie/c/brands/View all brands
http://lookfantastic.ie/c/brands/aesop/Aesop
http://lookfantastic.ie/c/brands/alpha-h/Alpha H
http://lookfantastic.ie/c/brands/american-crew/American Crew
http://lookfantastic.ie/c/brands/anthony-for-men/Anthony Logistics for Men
http://lookfantastic.ie/c/brands/ardell-lashes/Ardell Lashes
http://lookfantastic.ie/c/brands/aromatherapy-associates/Aromatherapy Associates
http://lookfantastic.ie/c/brands/australian-bodycare/Australian Bodycare
http://lookfantastic.ie/c/brands/aveda-haircare/Aveda Haircare
http://lookfantastic.ie/c/brands/avene/Avène
http://lookfantastic.ie/c/brands/antipodes/Antipodes
http://lookfantastic.ie/c/brands/aurelia/Aurelia Probiotic Skincare
http://lookfantastic.ie/c/brands/as-i-am/As I Am
http://lookfantastic.ie/c/brands/aveeno/Aveeno
http://lookfantastic.ie/c/brands/avant-skincare/Avant Skincare
http://lookfantastic.ie/c/brands/ahava/AHAVA
http://lookfantastic.ie/c/brands/ameliorate/Ameliorate
http://lookfantastic.ie/c/brands/anastasia-beverly-hills/Anastasia Beverly Hills
http://lookfantastic.ie/c/brands/amanda-harrington/Amanda Harrington
http://lookfantastic.ie/c/brands/augustinus-bader/Augustinus Bader
http://lookfantastic.ie/c/brands/arkive/ARKIVE
http://lookfantastic.ie/c/brands/atkinsons/Atkinsons
http://lookfantastic.ie/c/brands/atelier-cologne/Atelier Cologne
http://lookfantastic.ie/c/brands/ariana-grande/Ariana Grande
http://lookfantastic.ie/c/brands/abercrombie-fitch/Abercrombie & Fitch
http://lookfantastic.ie/c/brands/babyliss-pro/BaByliss PRO
http://lookfantastic.ie/c/brands/balance-me/Balance Me
http://lookfantastic.ie/c/brands/bareminerals/bareMinerals
http://lookfantastic.ie/c/brands/benefit/benefit
http://lookfantastic.ie/c/brands/bioderma/Bioderma
http://lookfantastic.ie/c/brands/biotherm/Biotherm
http://lookfantastic.ie/c/brands/bulldog-natural-grooming/Bulldog Skincare
http://lookfantastic.ie/c/brands/bumble-and-bumble/Bumble and bumble
http://lookfantastic.ie/c/brands/burberry/Burberry
http://lookfantastic.ie/c/brands/beautypro/BeautyPro
http://lookfantastic.ie/c/brands/beauty-works/Beauty Works
http://lookfantastic.ie/c/brands/babyliss/Babyliss
http://lookfantastic.ie/c/brands/babyliss-for-men/Babyliss for Men
http://lookfantastic.ie/c/brands/by-terry/By Terry
http://lookfantastic.ie/c/brands/boucleme/Boucleme
http://lookfantastic.ie/c/brands/biolage/Biolage
http://lookfantastic.ie/c/brands/brushworks/Brushworks
http://lookfantastic.ie/c/brands/bobbi-brown/Bobbi Brown
http://lookfantastic.ie/c/brands/beauty-pro/BeautyPro
http://lookfantastic.ie/c/brands/bondi-sands/Bondi Sands
http://lookfantastic.ie/c/brands/below-the-belt/Below The Belt
http://lookfantastic.ie/c/brands/bioeffect/BIOEFFECT
http://lookfantastic.ie/c/brands/bleach-london/BLEACH LONDON
http://lookfantastic.ie/c/brands/barry-m-cosmetics/Barry M Cosmetics
http://lookfantastic.ie/c/brands/barber-pro/BARBER PRO
http://lookfantastic.ie/c/brands/bon-parfumeur/Bon Parfumeur
http://lookfantastic.ie/c/brands/biossance/Biossance
http://lookfantastic.ie/c/brands/batiste/Batiste
http://lookfantastic.ie/c/brands/beautyblender/BeautyBlender
http://lookfantastic.ie/c/brands/bali-body/Bali Body
http://lookfantastic.ie/c/brands/bondi-boost/Bondi Boost
http://lookfantastic.ie/c/brands/biretix/Biretix
http://lookfantastic.ie/c/brands/beauty-of-joseon/Beauty of Joseon
http://lookfantastic.ie/c/brands/burt-s-bees/Burt's Bees
http://lookfantastic.ie/c/brands/baobab/Baobab
http://lookfantastic.ie/c/brands/calvin-klein/Calvin Klein
...

External Links (link to pages on other websites) - 17
URL Anchor Text
https://www.lookfantastic.com/brands/rituals/gifting.listRituals
https://secure.gocertify.me/at/lookfantastic-ieKey Worker Discount
https://www.lookfantastic.com/brands/dr-loretta.listDr. Loretta
https://www.lookfantastic.com...grance/male/eau-de-cologne.listCologne
https://www.lookfantastic.com/brands/rituals/gifting.listRituals
https://secure.gocertify.me/at/lookfantastic-ieKey Worker Discount
https://www.lookfantastic.com/brands/dr-loretta.listDr. Loretta
https://www.lookfantastic.com...grance/male/eau-de-cologne.listCologne
https://www.facebook.com/lookfantastic
https://www.twitter.com/lookfantastic
https://instagram.com/lookfantastic
https://www.youtube.com/user/lookfantasticTV
https://www.pinterest.com/lookfantastic/_created/
https://s1.thcdn.com/design-a...ent%20FY2021%20%28signed%29.pdfModern Slavery Statement
https://secure.gocertify.me/at/lookfantastic-ieKey Workers
https://s1.thcdn.com/design-a...ent%20FY2021%20%28signed%29.pdfModern Slavery Statement
https://secure.gocertify.me/at/lookfantastic-ieKey Workers

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Images
Total Images Alt Present Alt Missing
32 23 9


9 images do not have Alt values.

Image URL - 32
URL ALT Text
https://www.lookfantastic.ie/...1232.jpg&format=webp&auto=avif&width=1920&fit=coverBiossance Gift on the App
https://www.lookfantastic.ie/...1422.jpg&format=webp&auto=avif&width=1920&fit=cover20% off selected
https://www.lookfantastic.ie/...006.jpeg&format=webp&auto=avif&width=1920&fit=coverChristmas Shop
https://www.lookfantastic.ie/...5228.jpg&format=webp&auto=avif&width=1920&fit=coverBEAUTY BOX BEAUTY VAULT
https://www.lookfantastic.ie/...142.jpeg&format=webp&auto=avif&width=1920&fit=coverCM-ARIANAGRANDE-HOMEPAGE-TOPBA...
https://www.lookfantastic.ie/...3806.jpg&format=webp&auto=avif&width=1920&fit=coverMane Attraction
https://www.lookfantastic.ie/...format=webp&auto=avif&width=640&height=640&fit=cropLancôme La Vie est Belle Bests...
https://www.lookfantastic.ie/...format=webp&auto=avif&width=640&height=640&fit=cropBeauty Works x Molly Mae Curl ...
https://www.lookfantastic.ie/...format=webp&auto=avif&width=640&height=640&fit=cropUrban Decay All Nighter Travel...
https://www.lookfantastic.ie/...format=webp&auto=avif&width=640&height=640&fit=cropJimmy Choo Flash Eau de Parfum...
https://www.lookfantastic.ie/...format=webp&auto=avif&width=640&height=640&fit=cropAromatherapy Associates De-Str...
https://www.lookfantastic.ie/...format=webp&auto=avif&width=640&height=640&fit=cropElizabeth Arden Eight Hour Cre...
https://www.lookfantastic.ie/...1456.jpg&format=webp&auto=avif&width=1920&fit=coverBEAUTY BOX TRENDING EDIT
https://www.lookfantastic.ie/...ormat=webp&auto=avif&width=720&height=720&fit=cover
https://www.lookfantastic.ie/...ormat=webp&auto=avif&width=720&height=720&fit=cover
https://www.lookfantastic.ie/...ormat=webp&auto=avif&width=342&height=456&fit=cover
https://www.lookfantastic.ie/...ormat=webp&auto=avif&width=342&height=456&fit=cover
https://www.lookfantastic.ie/...ormat=webp&auto=avif&width=342&height=456&fit=cover
https://www.lookfantastic.ie/...ormat=webp&auto=avif&width=342&height=456&fit=cover
https://www.lookfantastic.ie/...ormat=webp&auto=avif&width=342&height=456&fit=cover
https://www.lookfantastic.ie/...ormat=webp&auto=avif&width=342&height=456&fit=cover
https://www.lookfantastic.ie/..._Gel_Blush_600x600-075320.jpg&format=webp&auto=avif
https://www.lookfantastic.ie/...format=webp&auto=avif&width=640&height=640&fit=cropRevlon ColorStay Suede Ink Lip...
https://www.lookfantastic.ie/...format=webp&auto=avif&width=640&height=640&fit=cropRevlon ColorStay Make-Up Found...
https://www.lookfantastic.ie/...format=webp&auto=avif&width=640&height=640&fit=cropRevlon Illuminance Serum Tint ...
https://www.lookfantastic.ie/...format=webp&auto=avif&width=640&height=640&fit=cropRevlon ColorStay Brow Pencil 0...
https://www.lookfantastic.ie/...format=webp&auto=avif&width=640&height=640&fit=cropRevlon ColorStay Skin Awaken 5...
https://www.lookfantastic.ie/...format=webp&auto=avif&width=640&height=640&fit=cropRevlon Illuminance Gel Serum B...
https://www.lookfantastic.ie/...format=webp&auto=avif&width=640&height=640&fit=cropRevlon Super Lustrous Glass Sh...
https://www.lookfantastic.ie/...format=webp&auto=avif&width=640&height=640&fit=cropRevlon Super Lustrous The Glos...
https://www.lookfantastic.ie/...format=webp&auto=avif&width=640&height=640&fit=cropRevlon SkinLights Prismatic Hi...
https://www.lookfantastic.ie/...format=webp&auto=avif&width=640&height=640&fit=cropRevlon Colorstay Crème Eye Sha...


search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
CSS
Style Block In Same Page Links to External Style Files Total
5 4 9


Too many (4) external style sheet files , it will slow down the downloading.

Links To External Stylesheet Files - 4
Stylesheet URL rel type
https://fonts.googleapis.com/...vwxyz0123456789.,-%C2%A3%24%E2%82%AC%22%25%26%27%2Fstylesheet
http://lookfantastic.ie/ssr-assets/lookfantastic/tenant-v36.cssstylesheet
http://lookfantastic.ie/ssr-assets/basket.BCgGQhYM.cssstylesheet
http://lookfantastic.ie/ssr-assets/search.amvHfJdh.cssstylesheet

Script
Scripts Block In Same Page Links to External Script Files Total
20 3 23


You have 20 script blocks in the same file, try to put them in a separate file.

Links To External Script Files - 3
Script URL Type
http://lookfantastic.ie/ssr-assets/trackerv31.js
http://lookfantastic.ie/ssr-assets/hoisted.BUemNRiW.jsmodule
http://lookfantastic.ie/ssr-assets/page.BKMd6KCx.jsmodule

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
There is no Blog associated with your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing
No

Your site is not listed in the DMOZ Open Directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Pagehttps://www.facebook.com/lookfantastic
Twitter Accounthttps://www.twitter.com/lookfantastic
Google+ PageNot Found


Trustworthiness
0

No Trustworthiness Score is calculated for the site.

0
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
0 No Child Safe Score is calculated for the site.

0
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Safe Browsing
Safe! the site lookfantastic.ie is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
Your site is not among the most visited 1 million websites in the world.
Websites On Same Server
Fair Enough! number of domains (12 - cbs.com, gentoo.org, hometalk.com, larepublica.co, recode.net, thedodo.com, dailyclimate.org, redlineutvforums.net, agronegocios.co, myprotein.sk, thg.com, hersheyland.com) hosted on the same server as lookfantastic.ie (ip : 146.75.37.91) could be lesser.

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : 146.75.37.91) is located at Sweden  
ensure your server is not located far away from most of your site visitors.
HTTP Compression
No

your website server does not support HTTP Compression.

Caching
No

your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
13 years, 49 days old ( 1st registered on : 2011-09-28 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires
0 years, 316 days from today ( expires on : 2025-09-29 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

domain is expiring in less than a year.

Domain Info
lookfantastic.ie ( 16 characters )

Domain Registrar : IE Domain Registry

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
2011-09-28 2011-09-28 2025-09-29
13 years, 49 days old 13 years, 49 days ago 0 years, 316 days from today
13 years, 49 days old




Domain is going to expire in less than a year time (0 years, 316 days from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.

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