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lookfantastic.jp favicon lookfantastic.jp

Excellent Practice23
Improvement Could be Made10
Critical Issues to Attend16
Nov 26, 2024 07:54 PM

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Recommended Actions

  • Set meta keywords.
  • Create one H1 element for your page, put the most important keywords in.
  • Use more straight forward terms, avoid using too much jargon in the page content.
  • Create and add a robots.txt for your site.
  • Create a XML sitemap for your site.
  • Move the 15 inline css components to an external style sheet file.
  • Reduce number of links to other pages.
  • Add more authoritative back-links for your site.
  • Add more authoritative back-links for your site.
  • Increase the traffic of your site.
  • ...     47
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Detailed Reviews

Related Category
Most related categories of this website.

accessories   art   courses   deals   gifts   jewelry   money   shoes  

Title
LOOKFANTASTIC - Beauty, Fragrances, Skincare & Haircare

Words count: 5    Unique Words: 5    Length: 55 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description
LOOKFANTASTIC.COM, the UK's ultimate online beauty shop! Over 600 skincare, makeup, fragrance & haircare brands. Join LF Beauty Plus+ & earn 5 Points for every £ you spend!

Words count: 24    Length: 173 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


The description is too long! It has more than 160 characters

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
LOOKFANTASTIC - Beauty, Fragrances, Skincare & Haircare www.lookfantastic.jp/
LOOKFANTASTIC.COM, the UK's ultimate online beauty shop! Over 600 skincare, makeup, fragrance & haircare brands. Join LF Beauty Plus+ & earn 5 Points for ...

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords
Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

beauty  black  body  box  brands  brushes  buy  category  delivery  discover  eacute  edit  electrical  enter  face  favourites  fragrance  friday  gift  guide  hair  lookfantastic  luxury  makeup  month  pound  price  professional  professionnel  quick  save  selected  shop  skin  skincare  steampod  submenu  tanning  tools  trending 

Top 20 Keywords
Total Terms Count: 2,996

Excellent! No terms has a density of more than 3%, all are optimized to be within 1% - 3%.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
beauty 60 2.00%
pound 60 2.00%
eacute 44 1.47%
gift 33 1.10%
shop 32 1.07%
hair 32 1.07%
brands 32 1.07%
fragrance 30 1.00%
discover 27 0.90%
skincare 23 0.77%
makeup 20 0.67%
price 17 0.57%
tools 17 0.57%
electrical 17 0.57%
edit 16 0.53%
buy 15 0.50%
enter 14 0.47%
submenu 14 0.47%
quick 14 0.47%
friday 13 0.43%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
021110000000032

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H2>

(21)
Up to 50% Off
30% Off Lancôme
Molly-Mae's Picks
Black Friday Edit
Shop By Category
TrendingExplore our expertly curated selection of the best in beauty this week.
November Favourites
£11 First Box + Premier Delivery
Black Friday Edit
Brand SpotlightDiscover the latest and greatest beauty buys from the brands you love.
LOréal Professionnel
The Beauty Blog
Help & Information
Company Information
About LOOKFANTASTIC
Stores and Salons
Help & Information
Company Information
About LOOKFANTASTIC
Stores and Salons

<H3>

(11)
25% Off Selected
25% Off Selected
30% Off Selected
30% Off Selected
25% Off Selected
Scent The Season
Morphe
ELEMIS
Kérastase Elixir Ultime
Moroccanoil
NARS


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level
0

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
Language
en Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Favicon
Excellent! the website has a shortcut favicon image.

RSS
the website does not have a RSS Feed.

Robots.txt
Robots.txt is not presented for the site.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.33 seconds - 304.35 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
14.35 s 0.11 s 0.10 s 0.03 s 8.03 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
100 Kb (100,435 bytes)

Excellent! the page size is just nice, that is within 30K-150K!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
100 Kb (100,435 bytes) 32 Kb (31,540 bytes) 69 Kb (68,895 bytes) 45.78 %


Excellent! the text to html code ratio is just nice, that is within 15%-70%!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
15 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
1 redirection was detected for loading this page.

Using HTTPS
Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites http://www.lookfantastic.jp and http://lookfantastic.jp are resolved to the same url :https://www.lookfantastic.com/

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
IP Canonicalization
IP address of the site http://199.232.89.91 is forwarded to https://www.lookfantastic.com/, instead of to its domain name site lookfantastic.jp.

URL Rewrite
Non SEO Friendly URLs
http://lookfantastic.jp/accou...ter?returnTo=https%3A%2F%2Fwww.lookfantastic.com%2F
http://lookfantastic.jp/p/bea...er-edit-worth-over-140/11140463/?variation=11377949
http://lookfantastic.jp/p/bea...er-edit-worth-over-140/11140463/?variation=11101725
http://lookfantastic.jp/c/aff...?pageNumber=1&facetFilters=categoryLevel2:Cosmetics
http://lookfantastic.jp/accou...gin?returnTo=https%3A%2F%2Fwww.lookfantastic.com%2F
http://lookfantastic.jp/accou...ter?returnTo=https%3A%2F%2Fwww.lookfantastic.com%2F
http://lookfantastic.jp/p/bea...er-edit-worth-over-140/11140463/?variation=11377949
http://lookfantastic.jp/p/bea...er-edit-worth-over-140/11140463/?variation=11101725
http://lookfantastic.jp/c/aff...?pageNumber=1&facetFilters=categoryLevel2:Cosmetics
http://lookfantastic.jp/c/tra...eyf-AIV2vZRCh2uVwJxEAAYASAAEgIcAPD_BwE&gclsrc=aw.ds
http://lookfantastic.jp/c/tra...eyf-AIV2vZRCh2uVwJxEAAYASAAEgIcAPD_BwE&gclsrc=aw.ds


You may use url rewrite techniques to make these 11 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
URLs with underscore
http://lookfantastic.jp/c/hel...0Discounts,-LF%20Beauty%20Plus/
http://lookfantastic.jp/c/tra...AAYASAAEgIcAPD_BwE&gclsrc=aw.ds
http://lookfantastic.jp/c/hel...0Discounts,-LF%20Beauty%20Plus/
http://lookfantastic.jp/c/tra...AAYASAAEgIcAPD_BwE&gclsrc=aw.ds


You have 4 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Links
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
1838 13 1851


Too many links (1851), it may be considered as spam!

Internal Links (link to pages within this domain) - 1838
URL Anchor Text
http://lookfantastic.jp/c/black-friday/shop-all/v6/Up To 50% Off Selected + App E...
http://lookfantastic.jp/.cls-1{fill:#000014;}
http://lookfantastic.jp/.cls-1{fill:#000014;}
http://lookfantastic.jp/accou...A%2F%2Fwww.lookfantastic.com%2FRegister
http://lookfantastic.jp/account/My Account
http://lookfantastic.jp/account/my-account/wishlist/Your Wishlist
http://lookfantastic.jp/account/my-account/my-orders/Your Orders
http://lookfantastic.jp/c/referrals/Your Referrals
http://lookfantastic.jp/account/my-account/rewardYour LF Beauty Plus+
http://lookfantastic.jp/basket/Basket
http://lookfantastic.jp/c/black-friday/Black Friday
http://lookfantastic.jp/c/black-friday/shop-all/Shop All
http://lookfantastic.jp/p/bea...y-edit-worth-over-139/13548696/Black Friday Edit
http://lookfantastic.jp/c/offers/pcs/flash/Outlet
http://lookfantastic.jp/c/offers/auto/save-50/50% Off
http://lookfantastic.jp/c/offers/auto/save-40/40% Off
http://lookfantastic.jp/c/offers/auto/save-30/30% Off
http://lookfantastic.jp/c/offers/auto/save-25/25% Off
http://lookfantastic.jp/c/offers/auto/20-off-selected/20% Off
http://lookfantastic.jp/c/offers/auto/10-percent/10% Off
http://lookfantastic.jp/c/black-friday/makeup/Makeup
http://lookfantastic.jp/c/black-friday/fragrance/Fragrance
http://lookfantastic.jp/c/black-friday/haircare/Haircare
http://lookfantastic.jp/c/black-friday/skincare/Skincare
http://lookfantastic.jp/c/black-friday/bodycare/Bodycare
http://lookfantastic.jp/c/black-friday/electricals/Tools & Devices
http://lookfantastic.jp/c/black-friday/gifts/Gifts
http://lookfantastic.jp/c/hea...th-beauty/fragrance/half-price/Half Price Fragrance
http://lookfantastic.jp/c/offers/price/Under £25
http://lookfantastic.jp/c/offers/price/v1/£25 to £50
http://lookfantastic.jp/c/offers/price/v2/£50 to £100
http://lookfantastic.jp/c/offers/price/v3/£100 & Over
http://lookfantastic.jp/c/seasonal/christmas/Christmas 🎁
http://lookfantastic.jp/c/hea...th-beauty/gifting/shop-gifting/Shop All Christmas
http://lookfantastic.jp/c/sea...l/christmas/holiday-gift-guide/Christmas Gift Guide 2024
http://lookfantastic.jp/c/sea...onal/christmas/advent-calendar/Beauty Advent Calendars
http://lookfantastic.jp/c/hea...gifting/shop-gifting/exclusive/LOOKFANTASTIC Exclusives
http://lookfantastic.jp/c/offers/christmas/stocking-fillers/Stocking Fillers
http://lookfantastic.jp/c/offers/gift-vouchers/Gift Vouchers
http://lookfantastic.jp/c/off...y-box/limited-edition/view-all/Limited Edition Beauty Boxes
http://lookfantastic.jp/c/health-beauty/gifting/gift-sets/Gift Sets
http://lookfantastic.jp/c/health-beauty/gifting/for-teens/Gifts For Teens
http://lookfantastic.jp/c/health-beauty/gifting/for-her/Gifts for Her
http://lookfantastic.jp/c/health-beauty/gifting/for-him/Gifts for Him
http://lookfantastic.jp/c/health-beauty/gifting/fragrance/Fragrance Gifts
http://lookfantastic.jp/c/health-beauty/gifting/makeup/Makeup Gifts
http://lookfantastic.jp/c/health-beauty/gifting/skincare/Skincare Gifts
http://lookfantastic.jp/c/health-beauty/gifting/haircare/Haircare Gifts
http://lookfantastic.jp/c/health-beauty/gifting/bodycare/Bodycare & Wellness Gifts
http://lookfantastic.jp/c/hea...-beauty/gifting/home-fragrance/Home Fragrance Gifts
http://lookfantastic.jp/c/health-beauty/luxury/gift-sets/Luxury Gifts
http://lookfantastic.jp/c/hea...-beauty/gifting/gifts-under-25/Gifts under £25
http://lookfantastic.jp/c/health-beauty/gifting/under-50/Gifts under £50
http://lookfantastic.jp/c/seasonal/christmas/under-100/Gifts under £100
http://lookfantastic.jp/c/seasonal/christmas/luxury-gifting/Gifts over £100
http://lookfantastic.jp/c/brands/elemis/gift-collections/ELEMIS
http://lookfantastic.jp/c/brands/olaplex/olaplex-gift-sets/Olaplex
http://lookfantastic.jp/c/brands/clinique/gift/Clinique
http://lookfantastic.jp/c/brands/estee-lauder/gift-sets/Estée Lauder
http://lookfantastic.jp/c/brands/givenchy/gifts/GIVENCHY
http://lookfantastic.jp/c/brands/jo-malone/gifting/Jo Malone London
http://lookfantastic.jp/c/brands/liz-earle/gift-sets/Liz Earle
http://lookfantastic.jp/c/bra...n-brown/molton-brown-gift-sets/Molton Brown
http://lookfantastic.jp/c/brands/rituals/gifting/Rituals
http://lookfantastic.jp/c/brands/Brands
http://lookfantastic.jp/c/brands/View all brands
http://lookfantastic.jp/c/brands/111skin/111SKIN
http://lookfantastic.jp/c/brands/abercrombie-fitch/Abercrombie & Fitch
http://lookfantastic.jp/c/brands/acnecide/Acnecide
http://lookfantastic.jp/c/brands/aerin/AERIN
http://lookfantastic.jp/c/brands/aery/Aery
http://lookfantastic.jp/c/brands/aesop/Aesop
http://lookfantastic.jp/c/brands/ahava/AHAVA
http://lookfantastic.jp/c/brands/akro/Akro By Olivier Cresp
http://lookfantastic.jp/c/brands/algenist/Algenist
http://lookfantastic.jp/c/brands/alpha-h/Alpha H
http://lookfantastic.jp/c/brands/ameliorate/AMELIORATE
http://lookfantastic.jp/c/brands/american-crew/American Crew
http://lookfantastic.jp/c/brands/anastasia-beverly-hills/Anastasia Beverly Hills
http://lookfantastic.jp/c/brands/anthony-for-men/Anthony Logistics for Men
http://lookfantastic.jp/c/brands/antipodes/Antipodes
http://lookfantastic.jp/c/brands/ardell-lashes/Ardell Lashes
http://lookfantastic.jp/c/brands/ariana-grande/Ariana Grande
http://lookfantastic.jp/c/brands/arkive/ARKIVE
http://lookfantastic.jp/c/brands/aromatherapy-associates/Aromatherapy Associates
http://lookfantastic.jp/c/brands/as-i-am/As I Am
http://lookfantastic.jp/c/brands/atelier-cologne/Atelier Cologne
http://lookfantastic.jp/c/brands/atkinsons/Atkinsons
http://lookfantastic.jp/c/brands/augustinus-bader/Augustinus Bader
http://lookfantastic.jp/c/brands/aurelia/Aurelia London
http://lookfantastic.jp/c/brands/australian-bodycare/Australian Bodycare
http://lookfantastic.jp/c/brands/avant-skincare/Avant Skincare
http://lookfantastic.jp/c/brands/aveda-haircare/Aveda
http://lookfantastic.jp/c/brands/aveda-men/Aveda Men
http://lookfantastic.jp/c/brands/aveda-skincare/Aveda Skincare
http://lookfantastic.jp/c/brands/aveeno/Aveeno
http://lookfantastic.jp/c/brands/avene/Avène
http://lookfantastic.jp/c/brands/azzaro/Azzaro
http://lookfantastic.jp/c/brands/babyliss/BaByliss
http://lookfantastic.jp/c/brands/balance-me/Balance Me
...

External Links (link to pages on other websites) - 13
URL Anchor Text
https://lookfantastic.onelink.me/hKV8/40jr37oo
https://www.facebook.com/lookfantastic
https://www.twitter.com/lookfantastic
https://instagram.com/lookfantastic
https://www.youtube.com/user/lookfantasticTV
https://www.tiktok.com/@lookfantastic
https://www.pinterest.com/lookfantastic/_created/
https://s1.thcdn.com/design-a...ent%20FY2021%20%28signed%29.pdfModern Slavery Statement
https://secure.gocertify.me/at/lookfantasticKey Workers Discount
https://www.dermalogica.co.uk...ogica-uk-Site/en_GB/Stores-FindFind a Dermalogica Professiona...
https://s1.thcdn.com/design-a...ent%20FY2021%20%28signed%29.pdfModern Slavery Statement
https://secure.gocertify.me/at/lookfantasticKey Workers Discount
https://www.dermalogica.co.uk...ogica-uk-Site/en_GB/Stores-FindFind a Dermalogica Professiona...

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Images
Total Images Alt Present Alt Missing
37 20 17


17 images do not have Alt values.

Image URL - 37
URL ALT Text
https://www.lookfantastic.com...3639.jpg&format=webp&auto=avif&width=1920&fit=coverFree Erborian gift on the App
https://www.lookfantastic.com...0455.jpg&format=webp&auto=avif&width=1920&fit=coverUp To 50% Off Selected
https://www.lookfantastic.com...2616.jpg&format=webp&auto=avif&width=1920&fit=cover30% off Lancome
https://www.lookfantastic.com...0158.jpg&format=webp&auto=avif&width=1920&fit=coverLaura Mercier
https://www.lookfantastic.com...0914.jpg&format=webp&auto=avif&width=1920&fit=coverBlack Friday Edit
https://www.lookfantastic.com...format=webp&auto=avif&width=640&height=640&fit=cropShark Beauty FlexStyle 5-in-1 ...
https://www.lookfantastic.com...format=webp&auto=avif&width=640&height=640&fit=cropbenefit Whole Latte Lashes Gif...
https://www.lookfantastic.com...format=webp&auto=avif&width=640&height=640&fit=cropPureology Hydrate Shampoo, Con...
https://www.lookfantastic.com...format=webp&auto=avif&width=640&height=640&fit=cropArmani Si Passione Intense Eau...
https://www.lookfantastic.com...format=webp&auto=avif&width=640&height=640&fit=cropLiz Earle Skincare Trio
https://www.lookfantastic.com...format=webp&auto=avif&width=640&height=640&fit=cropMarc Jacobs Daisy Love Exclusi...
https://www.lookfantastic.com...rmat=webp&auto=avif&width=342&height=auto&fit=cover
https://www.lookfantastic.com...rmat=webp&auto=avif&width=342&height=auto&fit=cover
https://www.lookfantastic.com...rmat=webp&auto=avif&width=342&height=auto&fit=cover
https://www.lookfantastic.com...rmat=webp&auto=avif&width=342&height=auto&fit=cover
https://www.lookfantastic.com...rmat=webp&auto=avif&width=342&height=auto&fit=cover
https://www.lookfantastic.com...ormat=webp&auto=avif&width=720&height=720&fit=cover
https://www.lookfantastic.com...ormat=webp&auto=avif&width=720&height=720&fit=cover
https://www.lookfantastic.com...3313.jpg&format=webp&auto=avif&width=1920&fit=coverColor Wow
https://www.lookfantastic.com...rmat=webp&auto=avif&width=342&height=auto&fit=cover
https://www.lookfantastic.com...rmat=webp&auto=avif&width=342&height=auto&fit=cover
https://www.lookfantastic.com...rmat=webp&auto=avif&width=342&height=auto&fit=cover
https://www.lookfantastic.com...rmat=webp&auto=avif&width=342&height=auto&fit=cover
https://www.lookfantastic.com...rmat=webp&auto=avif&width=342&height=auto&fit=cover
https://www.lookfantastic.com...rmat=webp&auto=avif&width=342&height=auto&fit=cover
https://www.lookfantastic.com...ber_Image_600x600-115109.jpeg&format=webp&auto=avif
https://www.lookfantastic.com...format=webp&auto=avif&width=640&height=640&fit=cropL'Oréal Professionnel SteamPod...
https://www.lookfantastic.com...format=webp&auto=avif&width=640&height=640&fit=cropL'Oréal Professionnel Steam Ha...
https://www.lookfantastic.com...format=webp&auto=avif&width=640&height=640&fit=cropLOréal Professionnel Pro Longe...
https://www.lookfantastic.com...format=webp&auto=avif&width=640&height=640&fit=cropL'Oréal Professionnel Metal De...
https://www.lookfantastic.com...format=webp&auto=avif&width=640&height=640&fit=cropL'Oréal Professionnel Metal De...
https://www.lookfantastic.com...format=webp&auto=avif&width=640&height=640&fit=cropLOréal Professionnel Vitamino ...
https://www.lookfantastic.com...format=webp&auto=avif&width=640&height=640&fit=cropLOréal Professionnel Absolut R...
https://www.lookfantastic.com...format=webp&auto=avif&width=640&height=640&fit=cropL'Oréal Professionnel Steampod...
https://www.lookfantastic.com...rmat=webp&auto=avif&width=430&height=auto&fit=cover
https://www.lookfantastic.com...rmat=webp&auto=avif&width=430&height=auto&fit=cover
https://www.lookfantastic.com...rmat=webp&auto=avif&width=430&height=auto&fit=cover


search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
CSS
Style Block In Same Page Links to External Style Files Total
5 4 9


Too many (4) external style sheet files , it will slow down the downloading.

Links To External Stylesheet Files - 4
Stylesheet URL rel type
https://fonts.googleapis.com/...ïÏñÑóÓòÒôÔöÖõÕœŒßúÚùÙûÛüÜstylesheet
http://lookfantastic.jp/ssr-assets/lookfantastic/tenant-v45.cssstylesheet
http://lookfantastic.jp/ssr-assets/basket.DoNq2Tdm.cssstylesheet
http://lookfantastic.jp/ssr-assets/basket.DTrQC8bc.cssstylesheet

Script
Scripts Block In Same Page Links to External Script Files Total
21 3 24


You have 21 script blocks in the same file, try to put them in a separate file.

Links To External Script Files - 3
Script URL Type
http://lookfantastic.jp/ssr-assets/trackerv35.js
http://lookfantastic.jp/ssr-assets/hoisted.CMHyWjTd.jsmodule
http://lookfantastic.jp/ssr-assets/page.BKMd6KCx.jsmodule

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page
http://lookfantastic.jp/blog/...discover-our-foundation-guides/Foundation Guide


Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing
No

Your site is not listed in the DMOZ Open Directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Pagehttps://www.facebook.com/lookfantastic
Twitter Accounthttps://www.twitter.com/lookfantastic
Google+ PageNot Found


Trustworthiness
0

No Trustworthiness Score is calculated for the site.

0
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
0 No Child Safe Score is calculated for the site.

0
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Safe Browsing
Safe! the site lookfantastic.jp is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
Your site is not among the most visited 1 million websites in the world.
Websites On Same Server
Too Bad! You have too many domains (52 - wikihow.com, independent.co.uk, theverge.com, doctissimo.fr, entrepreneur.com, bbcgoodfood.com, popsugar.com, kiva.org, advocate.com, aafp.org, itbusinessedge.com, motorcycle.com, brit.co, vox.com, ishafoundation.org, hystersisters.com, atv.com, unionplus.org, oph.fi, ais.fi, modifiedcartrader.com, yourtango.com, recode.net, iqcolony.com, h2fanatic.com, personalwatercraft.com, adasisrael.org, adasyeshurun.com, paramountplus.com, heritagefund.org.uk, top10vpn.com, familyid.com, agronegocios.co, asuntoslegales.com.co, lookfantastic.com.au, lookfantastic.fi, lookfantastic.jp, lookfantastic.co.in, lookfantastic.dk, lookfantastic.nl, lookfantastic.cz, lookfantastic.es, lookfantastic.de, lookfantastic.cn, lookfantastic.gr, lookfantastic.com.tw, lookfantastic.co.th, lookfantastic.pl, chocolateworld.com, hersheyfoodservice.com, thg.com, hersheyland.mx) hosted on the same server as lookfantastic.jp (ip : 199.232.89.91).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : 199.232.89.91) is located at United States  
ensure your server is not located far away from most of your site visitors.
HTTP Compression
No

your website server does not support HTTP Compression.

Caching
No

your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
16 years, 148 days old ( 1st registered on : 2008-07-31 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires
0 years, 217 days from today ( expires on : 2025-07-31 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

domain is expiring in less than a year.

Domain Info
lookfantastic.jp ( 16 characters )

Domain Registrar : Japan Registry Services

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
2008-07-31 2024-08-01 2025-07-31
16 years, 148 days old 0 years, 146 days ago 0 years, 217 days from today
16 years, 148 days old


Domain Name Servers used by lookfantastic.jp
DNS Name IP Address
dns1.p05.nsone.net198.51.44.5
dns2.p05.nsone.net198.51.45.5
dns3.p05.nsone.net198.51.44.69
dns4.p05.nsone.net198.51.45.69
ns01.thg-ns.net157.53.230.1
ns02.thg-ns.net157.53.230.65
ns03.thg-ns.net157.53.230.129
ns04.thg-ns.net157.53.230.193


Domain is going to expire in less than a year time (0 years, 217 days from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.

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