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ilovetest.org

asa.org.uk favicon asa.org.uk

Excellent Practice26
Improvement Could be Made12
Critical Issues to Attend11
Dec 15, 2024 03:37 AM

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Recommended Actions

  • Set meta keywords.
  • Reduce the number of H1 tags, only use one to include the most important keywords.
  • Use more straight forward terms, avoid using too much jargon in the page content.
  • Create and add a robots.txt for your site.
  • Create a XML sitemap for your site.
  • Remove some of the text content and make the text to code ration to be within 15%-70%.
  • Reduce number of links to other pages.
  • Host the site closer to the geo location where most of your site visitors come from.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
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Detailed Reviews

Related Category
Most related categories of this website.

careers   community   courses   dog   fundraising   marketing   television   tools  

Title
Home - ASA | CAP

Words count: 3    Unique Words: 3    Length: 16 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description
The Advertising Standards Authority (ASA) is UK's regulator of advertising. We apply the Ad Codes, written by the Committees of Advertising Practice (CAP).

Words count: 23    Length: 155 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


Excellent! Your meta description contains between 70 and 160 characters.

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
Home - ASA | CAP www.asa.org.uk/
The Advertising Standards Authority (ASA) is UK's regulator of advertising. We apply the Ad Codes, written by the Committees of Advertising Practice (CAP).

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords
Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

ads  advertising  advice  adviceonline  asa  authority  bitesize  broadcast  cap  codes  committees  complaint  england  events  guidance  helpful  issues  latest  media  news  newsletters  number  online  policy  practice  press  registered  regulator  report  resources  rulings  scam  services  sign  social  standards  trading  training  wales  work 

Top 20 Keywords
Total Terms Count: 747

Excellent! No terms has a density of more than 3%, all are optimized to be within 1% - 3%.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
advertising 19 2.54%
cap 17 2.28%
asa 14 1.87%
advice 10 1.34%
rulings 10 1.34%
registered 9 1.20%
news 7 0.94%
media 6 0.80%
adviceonline 6 0.80%
latest 6 0.80%
codes 6 0.80%
issues 6 0.80%
standards 5 0.67%
training 5 0.67%
online 5 0.67%
guidance 5 0.67%
sign 5 0.67%
report 5 0.67%
authority 4 0.54%
practice 4 0.54%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
65717000000338

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H1>

(6)
CAP Bitesize!
Report a Scam Ad
Annual Report 2023
Subscribe to our newsletters
Who we are and what we do
Popular advice & resources

<H2>

(5)
Latest rulings
Latest news
Latest advice
Useful resources
Also of interest

<H3>

(7)
Advice and guidance
Make a complaint
Training & events
Our latest news
CAP eLearning
Our newsletters
Our research

<H4>

(17)
Meet our Press Team
Published rulings
AdviceOnline
Issues and topics
Our latest CAP Bitesize series helps businesses get to grips with advertising non-surgical cosmetic interventions, such as dermal fillers, teeth whitening treatments, laser or light treatments, and more.
We have a Scam Ad Alert system to better protect consumers, as well as an ad reporting tool to help us act quickly. If you've seen an online scam ad, let us know.
Our latest Annual Report sets out how we're building our world-leading AI capability, to better protect consumers, citizens and business
Keep up to date with our work, plus receive guidance, tips and training alerts
Ovira Australia t/a Ovira UK
Samsung Electronics (UK) Ltd t/a Samsung
Guangzhou Shimo Culture Media Co Ltd
Online Supply Pathway of Age-restricted Ads
Consultation on amendments to the Advertising Codes in line with new UK consumer protection legislation
Looking into the depiction of older people in advertising
Broadband and Telecoms: Pricing and Charges
Alcohol: General
Dental: Toothpaste
<STRONG> (3)view on map
here 
Useful links


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level
14.7

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
Language
the website does not declare its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Favicon
Excellent! the website has a shortcut favicon image.

RSS
the website does not have a RSS Feed.

Robots.txt
Robots.txt is not presented for the site.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.68 seconds - 16.47 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
1.60 s 0.01 s 0.01 s 0.00 s 0.90 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
11 Kb (11,197 bytes)

The page is a bit too small, it may not have enough relevant content to rank well!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
11 Kb (11,197 bytes) 6 Kb (5,833 bytes) 5 Kb (5,364 bytes) 108.74 %


The Text/HTML Code Ratio is a bit too high, it might be considered as spam by search engines.

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
1 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
2 redirections were detected for loading this page.

Using HTTPS
Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites https://www.asa.org.uk/ and http://asa.org.uk are resolved to the same url :https://www.asa.org.uk/

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
URL Rewrite
Excellent! your urls are clean.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
URLs with underscore
https://www.asa.org.uk/...ic_category/social_and_political.html
https://www.asa.org.uk/...ic/Beliefs_and_cultural_identity.html
https://www.asa.org.uk/...opic/Privacy_and_popular_culture.html
https://www.asa.org.uk/...arity_education_and_third_sector.html
https://www.asa.org.uk/...opic/Children_and_the_vulnerable.html
https://www.asa.org.uk/...ms_endorsements_and_testimonials.html
https://www.asa.org.uk/...pic/Gender_sex_and_relationships.html
https://www.asa.org.uk/...pic/Politics_and_public_services.html
https://www.asa.org.uk/topic/Safety_and_security.html
https://www.asa.org.uk/...ic_category/lifestyle_and_living.html
https://www.asa.org.uk/...pic/Clothing_shoes_and_jewellery.html
https://www.asa.org.uk/topic/Food_drink_and_supplements.html
https://www.asa.org.uk/...pic/Holidays_travel_and_motoring.html
https://www.asa.org.uk/topic/Home_and_garden.html
https://www.asa.org.uk/topic/Sports_leisure_and_hobbies.html
https://www.asa.org.uk/topic/Vaping_smoking_and_drugs.html
https://www.asa.org.uk/topic_category/money_and_legal.html
https://www.asa.org.uk/.../Financial_products_and_services.html
https://www.asa.org.uk/topic/Legal_and_regulation.html
https://www.asa.org.uk/topic/Pricing_and_charges.html
https://www.asa.org.uk/...opic/Promotions_and_competitions.html
https://www.asa.org.uk/...opic/Property_sales_and_lettings.html
https://www.asa.org.uk/topic/Recruitment_and_work.html
https://www.asa.org.uk/...egory/technology_and_environment.html
https://www.asa.org.uk/topic/Animals_and_farming.html
https://www.asa.org.uk/...iances_electronics_and_machinery.html
https://www.asa.org.uk/...ic/Computers_phones_and_telecoms.html
https://www.asa.org.uk/...ivery_construction_and_logistics.html
https://www.asa.org.uk/...Utilities_energy_and_environment.html
https://www.asa.org.uk/topic_category/health_and_beauty.html
https://www.asa.org.uk/...ty_products_grooming_and_hygiene.html
https://www.asa.org.uk/.../Cosmetic_surgery_and_procedures.html
https://www.asa.org.uk/topic/Health_conditions.html
https://www.asa.org.uk/topic/Medical_devices.html
https://www.asa.org.uk/.../Medical_procedures_and_services.html
https://www.asa.org.uk/...Medicines_remedies_and_therapies.html
https://www.asa.org.uk/topic/Weight_and_slimming.html
https://www.asa.org.uk/...nnel/Packaging_and_point_of_sale.html
https://www.asa.org.uk/..._TV_and_radio_in_app_and_in_game.html
https://www.asa.org.uk/...gs_email_phone_fax_and_messaging.html
https://www.asa.org.uk/media_channel/Cinema.html
https://www.asa.org.uk/...nnel/TV_and_radio_broadcast_only.html
https://www.asa.org.uk/...nel/Poster_and_other_out_of_home.html
https://www.asa.org.uk/..._magazines_and_printed_materials.html


You have 44 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Links
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
145 8 153


Too many links (153), it may be considered as spam!

Internal Links (link to pages within this domain) - 145
URL Anchor Text
http://asa.org.uk/
http://asa.org.uk/
https://www.asa.org.uk/account/login.htmlSign in / Sign up
http://asa.org.uk/#Menu
https://www.asa.org.uk/Home
https://www.asa.org.uk/about-asa-and-cap.htmlAbout ASA and CAP
https://www.asa.org.uk/about-asa-and-cap/people.htmlPeople
https://www.asa.org.uk/...out-asa-and-cap/about-regulation.htmlAbout regulation
https://www.asa.org.uk/about-asa-and-cap/the-work-we-do.htmlThe work we do
https://www.asa.org.uk/about-asa-and-cap/our-history.htmlOur history
https://www.asa.org.uk/...asa-and-cap/national-ad-campaign.htmlOur ad campaign
https://www.asa.org.uk/...t-asa-and-cap/careers-at-the-asa.htmlCareers
https://www.asa.org.uk/general/media.htmlMeet our Press Team
https://www.asa.org.uk/codes-and-rulings.htmlCodes and rulings
https://www.asa.org.uk/...es-and-rulings/advertising-codes.htmlAdvertising codes
https://www.asa.org.uk/codes-and-rulings/rulings.htmlRulings
https://www.asa.org.uk/...-and-rulings/independent-reviews.htmlIndependent reviews
https://www.asa.org.uk/...non-compliant-online-advertisers.htmlNon-compliant advertisers
https://www.asa.org.uk/codes-and-rulings/sanctions.htmlSanctions
https://www.asa.org.uk/...ings/trading-standards-referrals.htmlTrading Standards referrals
https://www.asa.org.uk/...mpliant-social-media-influencers.htmlNon-compliant social media inf...
https://www.asa.org.uk/codes-and-rulings/rulings.htmlPublished rulings
https://www.asa.org.uk/advice-and-resources.htmlAdvice and resources
https://www.asa.org.uk/advice-and-resources/news.htmlNews
https://www.asa.org.uk/...e-and-resources/resource-library.htmlResource library
https://www.asa.org.uk/...nd-resources/bespoke-copy-advice.htmlBespoke Copy Advice
https://www.asa.org.uk/...nd-resources/training-and-events.htmlTraining and events
https://www.asa.org.uk/...vice-and-resources/cap-elearning.htmlOnline Training
https://www.asa.org.uk/...e-and-resources/rulings-podcasts.htmlOur Rulings podcasts
https://www.asa.org.uk/...dvice-and-resources/cap-bitesize.htmlCAP Bitesize
https://www.asa.org.uk/...dvice-and-resources/cap-webinars.htmlCAP Webinars
https://www.asa.org.uk/...rces/research-at-the-asa-and-cap.htmlResearch at the ASA and CAP
https://www.asa.org.uk/...-resources/advice-for-businesses.htmlAdvice for businesses
https://www.asa.org.uk/...s/resource-library/advice-online.htmlAdviceOnline
https://www.asa.org.uk/issues-and-topics.htmlIssues and topics
https://www.asa.org.uk/...ic_category/social_and_political.htmlSocial and political
https://www.asa.org.uk/...ic/Beliefs_and_cultural_identity.htmlBeliefs and cultural identity
https://www.asa.org.uk/...opic/Privacy_and_popular_culture.htmlPrivacy and popular culture
https://www.asa.org.uk/...arity_education_and_third_sector.htmlCharity, education and Third s...
https://www.asa.org.uk/...opic/Children_and_the_vulnerable.htmlChildren and the vulnerable
https://www.asa.org.uk/...ms_endorsements_and_testimonials.htmlClaims, endorsements and testi...
https://www.asa.org.uk/...pic/Gender_sex_and_relationships.htmlGender, sex and relationships
https://www.asa.org.uk/...pic/Politics_and_public_services.htmlPolitics and public services
https://www.asa.org.uk/topic/Safety_and_security.htmlSafety and security
https://www.asa.org.uk/...ic_category/lifestyle_and_living.htmlLifestyle and living
https://www.asa.org.uk/topic/Alcohol.htmlAlcohol
https://www.asa.org.uk/...pic/Clothing_shoes_and_jewellery.htmlClothing, shoes and jewellery
https://www.asa.org.uk/topic/Food_drink_and_supplements.htmlFood, drink and supplements
https://www.asa.org.uk/topic/Gambling.htmlGambling
https://www.asa.org.uk/...pic/Holidays_travel_and_motoring.htmlHolidays, travel and motoring
https://www.asa.org.uk/topic/Home_and_garden.htmlHome and garden
https://www.asa.org.uk/topic/Sports_leisure_and_hobbies.htmlSports, leisure and hobbies
https://www.asa.org.uk/topic/Vaping_smoking_and_drugs.htmlVaping, smoking and drugs
https://www.asa.org.uk/topic_category/money_and_legal.htmlMoney and legal
https://www.asa.org.uk/.../Financial_products_and_services.htmlFinancial products and service...
https://www.asa.org.uk/topic/Legal_and_regulation.htmlLegal and regulation
https://www.asa.org.uk/topic/Pricing_and_charges.htmlPricing and charges
https://www.asa.org.uk/...opic/Promotions_and_competitions.htmlPromotions and competitions
https://www.asa.org.uk/...opic/Property_sales_and_lettings.htmlProperty sales and lettings
https://www.asa.org.uk/topic/Recruitment_and_work.htmlRecruitment and work
https://www.asa.org.uk/...egory/technology_and_environment.htmlTechnology and environment
https://www.asa.org.uk/topic/Animals_and_farming.htmlAnimals and farming
https://www.asa.org.uk/...iances_electronics_and_machinery.htmlAppliances, electronics and ma...
https://www.asa.org.uk/...ic/Computers_phones_and_telecoms.htmlComputers, phones and telecoms
https://www.asa.org.uk/...ivery_construction_and_logistics.htmlDelivery, construction and log...
https://www.asa.org.uk/...Utilities_energy_and_environment.htmlUtilities, energy and environm...
https://www.asa.org.uk/topic_category/health_and_beauty.htmlHealth and beauty
https://www.asa.org.uk/...ty_products_grooming_and_hygiene.htmlBeauty products, grooming and ...
https://www.asa.org.uk/.../Cosmetic_surgery_and_procedures.htmlCosmetic surgery and procedure...
https://www.asa.org.uk/topic/Health_conditions.htmlHealth conditions
https://www.asa.org.uk/topic/Medical_devices.htmlMedical devices
https://www.asa.org.uk/.../Medical_procedures_and_services.htmlMedical procedures and service...
https://www.asa.org.uk/...Medicines_remedies_and_therapies.htmlMedicines, remedies and therap...
https://www.asa.org.uk/topic/Weight_and_slimming.htmlWeight and slimming
https://www.asa.org.uk/media-channel.htmlMedia channel
https://www.asa.org.uk/...nnel/Packaging_and_point_of_sale.htmlPackaging and point of sale
https://www.asa.org.uk/..._TV_and_radio_in_app_and_in_game.htmlOnline, catch-up TV and radio,...
https://www.asa.org.uk/...gs_email_phone_fax_and_messaging.htmlMailings, email, phone/fax and...
https://www.asa.org.uk/media_channel/Cinema.htmlCinema
https://www.asa.org.uk/...nnel/TV_and_radio_broadcast_only.htmlTV and radio (broadcast only)
https://www.asa.org.uk/...nel/Poster_and_other_out_of_home.htmlPoster and other out of home
https://www.asa.org.uk/..._magazines_and_printed_materials.htmlNewspapers, magazines and prin...
https://www.asa.org.uk/issues.htmlIssue
https://www.asa.org.uk/issue/Offensive.htmlOffensive
https://www.asa.org.uk/issue/copy-advice-issue.htmlCopy Advice Issue
https://www.asa.org.uk/issue/no-issue.htmlNo Issue
https://www.asa.org.uk/issue/miscellaneous-other.htmlMiscellaneous/Other
https://www.asa.org.uk/issue/Misleading.htmlMisleading
https://www.asa.org.uk/issue/harm-irresponsibility.htmlHarm/Irresponsibility
https://www.asa.org.uk/issue/Harmful.htmlHarmful
https://www.asa.org.uk/issues-and-topics.htmlIssues and topics
https://www.asa.org.uk/make-a-complaint.htmlMake a complaint
https://www.asa.org.uk/make-a-complaint/complaints-faq.htmlComplaints FAQ
https://www.asa.org.uk/...mplaint/report-an-online-scam-ad.htmlReport an online scam ad
https://www.asa.org.uk/...aint/guide-to-making-a-complaint.htmlGuide to making a complaint
https://www.asa.org.uk/...dvice-and-resources/cap-bitesize.htmlWatch now
https://www.asa.org.uk/...mplaint/report-an-online-scam-ad.htmlFind out more
https://www.asa.org.uk/news/annual-report-2023.htmlRead more
https://www.asa.org.uk/newsletter.htmlsign up now
https://www.asa.org.uk/...regulation/about-the-asa-and-cap.htmlLearn more
...

External Links (link to pages on other websites) - 8
URL Anchor Text
https://www.youtube.com/watch?v=9HnnWM32taA
http://twitter.com/ASA_UK 
https://www.facebook.com/adauthority/?fref=ts 
http://www.linkedin.com...mpany/advertising-standards-authority 
https://www.linkedin.com/company/9186879 
http://twitter.com/cap_uk 
https://goo.gl/maps/GpPMJLcchzpVBwAW9view on map
http://pixl8.co.uk/Website by Pixl8

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Images
Total Images Alt Present Alt Missing
17 15 2


2 images do not have Alt values.

Image URL - 17
URL ALT Text
http://asa.org.uk/assets/img/logos/logo-asa.pnglogo-asa
http://asa.org.uk/assets/img/logos/logo-cap.pnglogo-cap
https://www.asa.org.uk/...aae532370647937ea/8ad44dea-bd7e-45fc-a10a8e5b2beb3d51.jpgMeet our Press Team
https://www.asa.org.uk/...aae532370647937ea/a6ff1495-edb6-4d62-9170bf825a699f3f.jpgPublished rulings
https://www.asa.org.uk/...-a71679369706f471.f2844ba9-50af-4622-9cd3a2b878e4bcf3.jpgAdviceOnline
https://www.asa.org.uk/...aae532370647937ea/083bb48f-0b88-4af4-b17b6931c76eaee5.jpg
https://www.asa.org.uk/..._4a7c7e45a350/CB-Series-3-Thumbnails-website-version6.pngCAP Bitesize!
https://www.asa.org.uk/...omepage_banner_59d145434e1f02229a6c7328b08abca9/phone.pngReport a Scam Ad
https://www.asa.org.uk/...2229a6c7328b08abca9_4a7c7e45a350/AR-2023-cover-social.pngAnnual Report 2023
https://www.asa.org.uk/...-9d53ff3872bbbf27.3fbf40fd-21f8-4abd-b2f50eaa2bcf8143.pngSubscribe to our newsletters
http://asa.org.uk/../../../assets/img/logos/logo-cap.pnglogo-cap
https://www.asa.org.uk/...aae532370647937ea/06ae10d2-bb4f-4eac-9908994601e42b50.jpgCAP eLearning
https://www.asa.org.uk/...aae532370647937ea/a6ff1495-edb6-4d62-9170bf825a699f3f.jpgOur newsletters
https://www.asa.org.uk/...aae532370647937ea/4f2506c6-a55c-4baa-b25af13512de0c24.jpgOur research
http://asa.org.uk/assets/img/logos/logo-asa-small.pnglogo-asa-small
http://asa.org.uk/assets/img/logos/logo-cap-small.pnglogo-cap-small
http://asa.org.uk/assets/img/pixl8.svg


search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
CSS
Style Block In Same Page Links to External Style Files Total
0 10 10


Too many (10) external style sheet files , it will slow down the downloading.

Links To External Stylesheet Files - 10
Stylesheet URL rel type
https://fonts.googleapi...300italic,300,400italic,700,700italic%7CQuicksand:700,400stylesheettext/css
http://asa.org.uk/assets/css/lib/bootstrap.min.cssstylesheettext/css
http://asa.org.uk/assets/css/lib/jquery.bxslider.cssstylesheettext/css
http://asa.org.uk/assets/css/lib/icomoon.cssstylesheettext/css
http://asa.org.uk/assets/css/lib/magnific-popup.cssstylesheettext/css
http://asa.org.uk/assets/css/lib/slick.cssstylesheettext/css
http://asa.org.uk/assets/css/lib/slick-theme.cssstylesheettext/css
http://asa.org.uk/assets/css/lib/tooltipster.cssstylesheettext/css
http://asa.org.uk/assets/css/core/_3048f7ef.core.min.cssstylesheettext/css
http://asa.org.uk/assets/css/specific/homepage/_1158a7ca.homepage.min.cssstylesheettext/css

Script
Scripts Block In Same Page Links to External Script Files Total
20 18 38


Too many (18) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 18
Script URL Type
https://cc.cdn.civiccomputing.com/9/cookieControl-9.x.min.js
https://plausible.io/js/script.tagged-events.file-downloads.js
http://asa.org.uk/assets/js/lib/modernizr-2.6.2.min.js
http://asa.org.uk/assets/js/lib/jquery-1.10.1.min.js
http://asa.org.uk/assets/js/lib/jquery.bxslider.min.js
http://asa.org.uk/assets/js/lib/jquery.magnific-popup.min.js
http://asa.org.uk/assets/js/lib/parallax.min.js
http://asa.org.uk/assets/js/lib/slick.min.js
http://asa.org.uk/assets/js/lib/jquery.tooltipster.min.js
http://asa.org.uk/assets/js/core/_302fc66c.core.min.js
http://asa.org.uk/assets/js/specific/carousel/_9d2297df.carousel.min.js
http://asa.org.uk/asset...ic/formbuilder-scroll/_f3cfc136.formbuilder-scroll.min.js
http://asa.org.uk/assets/js/specific/parallax/_bb6f58cb.parallax.min.js
http://asa.org.uk/assets/js/specific/slider/_7e8491b6.slider.min.js
http://asa.org.uk/assets/js/specific/tooltipster/_4b9b33a1.tooltipster.min.js
http://asa.org.uk/asset...specific/widget-resource/_17e47f41.widget-resource.min.js
http://asa.org.uk/assets/js/specific/widget-video/_9e06673d.widget-video.min.js
https://www.google.com/recaptcha/api.js?onload=recaptchaCallBack&render=explicit

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page
https://www.asa.org.uk/advice-and-resources/news.htmlNews


Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing
Yes

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
7 Excellent! the website has a high page rank (7/10).

7
0 - 1 2 - 3 4 - 10
Poor Good Excellent
Social Engagement
Your site has a fair social media engagement, which can be improved though.

  Facebook Likes 15
  Facebook Shares 31
  Facebook Comments 31
  Tweets 90
  LinkedIn 60

Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Pagehttps://www.facebook.com/adauthority/?fref=ts
Twitter Accounthttp://twitter.com/ASA_UK
Google+ PageNot Found


Trustworthiness
93

Excellent! the website has a good Trustworthiness Score (93/100).

93
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
89 Excellent! the website has a good Child Safe Score (89/100).

89
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Safe Browsing
Safe! the site asa.org.uk is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
380,590th most visited website in the world.
your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You do have very few domains (3 - asa.org.uk, 9minecraft.net, chatwolfie.com) hosted on the same server as asa.org.uk (ip : 104.26.2.14).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : 104.26.2.14) is located at United States  
ensure your server is not located far away from most of your site visitors.
HTTP Compression
No

your website server does not support HTTP Compression.

Caching
No

your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Expires
0 years, 203 days from today ( expires on : 2025-07-16 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

domain is expiring in less than a year.

Domain Info
asa.org.uk ( 10 characters )

Domain Registrar : Nominet UK

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
unknown 2024-06-17 2025-07-16
unknown old 0 years, 190 days ago 0 years, 203 days from today
unknown old


Domain Name Servers used by asa.org.uk
DNS Name IP Address
asa.org.uk172.67.68.180


Domain is going to expire in less than a year time (0 years, 203 days from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.

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