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informabtl.com favicon informabtl.com

Excellent Practice26
Improvement Could be Made13
Critical Issues to Attend12
Dec 19, 2024 11:52 PM

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Recommended Actions

  • ✔ Set meta keywords.
  • ✔ Create one H1 element for your page, put the most important keywords in.
  • ✔ Use more straight forward terms, avoid using too much jargon in the page content.
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  • ✔ Reduce number of links to other pages.
  • ✔ Create blog entries.
  • ✔ Add more authoritative back-links for your site.
  • ✔ Add more authoritative back-links for your site.
  • ✔ Host the site closer to the geo location where most of your site visitors come from.
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Detailed Reviews

Related Category
Most related categories of this website.

advertising   comics   commerce   festival   fundraising   media   mobile   social  

Title
BELOW THE LINE, RETAIL, PROMOCIONES | InformaBTL

Words count: 6    Unique Words: 6    Length: 48 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description
InformaBTL es una plataforma innovadora y completa que ofrece una variedad de funciones, incluyendo investigaciones de mercado, análisis de datos, informes de la industria, estudios de caso, opiniones de expertos y seguimiento de tendencias. Nuestra interfaz fácil de usar le permite navegar fácilmente por nuestra extensa base de datos y encontrar la información que necesita en cuestión de segundos. Ya seas un profesional de marketing, emprendedor o estudiante, InformaBTL es la plataforma perfecta para empoderarte con el conocimiento y las herramientas que necesita para tener éxito en el mundo competitivo del marketing no convencional y el maravilloso mundo del retail.

Words count: 105    Length: 682 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


The description is too long! It has more than 160 characters

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
BELOW THE LINE, RETAIL, PROMOCIONES | InformaBTL www.informabtl.com/
InformaBTL es una plataforma innovadora y completa que ofrece una variedad de funciones, incluyendo investigaciones de mercado, análisis de datos, informes ...

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords
Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

aacute  alejandro  altura  anterior  brand  ceo  contacto  contenido  directorio  eacute  entrevista  especiales  event  exclusiva  experience  experiential  iacute  iexcl  informabtl  leer  leyendo  marcas  marketing  muertos  mundo  nciate  ntilde  oacute  premium  promociones  raquo  retail  revistas  sigue  siguiente  sports  superagencies  tendencias  uacute  xico 

Top 20 Keywords
Total Terms Count: 812

It is nice! the word density is quite ok.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
marketing 39 4.80%
iacute 28 3.45%
oacute 16 1.97%
retail 15 1.85%
altura 13 1.60%
aacute 12 1.48%
eacute 11 1.35%
ntilde 9 1.11%
informabtl 8 0.99%
marcas 7 0.86%
uacute 6 0.74%
experience 6 0.74%
xico 6 0.74%
brand 6 0.74%
ceo 6 0.74%
promociones 5 0.62%
entrevista 5 0.62%
tendencias 4 0.49%
premium 4 0.49%
experiential 4 0.49%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
039900000220070

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H2>

(39)		La Costeña expande línea de galletas con la compra de Mac’Ma
¡A viajar!: 5 Tendencias en turismo que te ayudarán a elegir el destino ideal en 2025
Entrevista exclusiva con Luciana Herrmann: Así es SensorIA by Nissan
Amazon Workers Launch Significant Strike Across U.S. Facilities
Superagencies 2024: Boxer TTL
COLABORACIONES ESPECIALES
SOLAR: La agencia que redefine el Brand Experience
Líderes de Altura 2024: Raúl Torres, Director General de Promo Life!
Líderes de Altura 2024: Alberto Aparicio, CEO de Proaarm
Lideres de Altura 2024: Manuel Ausin, CEO de Nisua
CONTENIDO PREMIUM
Merchandise para conectar, generar lealtad e impulsar las ventas
Event Marketing Trends 2025
Marcas del más allá
Aeroméxico 90 años, rebranding dividido
Superagencies 2024
Escaparates que cautivan: Guía para evitar fallos y crear diseños ganadores
Recibe gratis las noticias más importantes de Marketing Below The Line, consumo y retail.
Líderes de Altura 2024: Thiago Maia, Director General de Wella Company LATAM
Líderes de Altura 2024: Fernando Ortiz, CEO de Viaverde
Líderes de Altura 2024: Jaime Meschoulam, CEO de Versalicensing
Líderes de Altura 2024: Guillermo Díaz, Presidente de Toyota Motors Sales y Lexus de México
La Costeña expande línea de galletas con la compra de Mac’Ma
Amazon Workers Launch Significant Strike Across U.S. Facilities
Patrocinadores de Sergio “Checo” Pérez lo reconocen tras su salida de Red Bull
Unilever designa a Mildred Villegas Sojo Directora General en México
Estos son los resultados de El Buen Fin 2024 en eCommerce
La sinfonía sensorial de Old Spice Red Reserve
¡A viajar!: 5 Tendencias en turismo que te ayudarán a elegir el destino ideal en 2025
Entrevista exclusiva con Luciana Herrmann: Así es SensorIA by Nissan
Estas son las marcas de moda más consideradas por los mexicanos en 2024
Sabritas y Walmart sorprenden a los mexicanos con este FOOH
5 tendencias de Sports Marketing para 2025
Fuega Lab: Cuando los tenis se convierten en lienzos de expresión personal
Entrevista exclusiva con Luciana Herrmann: Así es SensorIA by Nissan
Entrevista con Little Caesars: Cómo la pizza se democratizó en México
Así Tequila Don Julio honró la tradición mexicana del Día de Muertos
Durango apuesta por ser la meca del cine en México
Únete gratis a la comunidad Below the Line y Retail en habla hispana más grande del mundo. ¡Bienvenido a InformaBTL!

<H3>

(9)		Hiperpersonalización en marketing: La clave para conquistar clientes en 2025
Este fin de año, conecta con tus clientes
A 78 kilómetros: Conexiones digitales
El momento de soltar: ¡Gracias cliente, pero no gracias!
Cómo conectar tu marca con la generación Z: La clave está en la autenticidad en marketing
InformaBTL es parte del Grupo de Comunicación Kätedra
Red de contenidos:
Servicios:
Redes sociales:
<I> (22)


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level
0

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
Language
en-us Excellent! the website declared its language in use.

the detected language is : es

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Favicon
Excellent! the website has a shortcut favicon image.

RSS
https://www.informabtl.com/feed/ Excellent! the website has a RSS (Really Simple Syndication) Feed for quick publishing.

Robots.txt
http://informabtl.com/robots.txt Excellent! the website has a Robots.txt file to regulate search engine crawlers access.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.29 seconds - 104.19 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Modem
(56Kbits/s)		 Mobile/HSDPAM
(7.2Mbits/s)		 ADSL
(8Mbits/s)		 Cable
(30Mbits/s)		 Optical Fibre
(100Mbits/s)
4.32 s 0.03 s 0.03 s 0.01 s 2.42 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
30 Kb (30,216 bytes)

The page is a bit too small, it may not have enough relevant content to rank well!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
30 Kb (30,216 bytes) 7 Kb (7,148 bytes) 23 Kb (23,068 bytes) 30.99 %


Excellent! the text to html code ratio is just nice, that is within 15%-70%!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
4 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
1 Email Address (i******@informabtl.com) was detected on this page.

Redirect Count
2 redirections were detected for loading this page.

Using HTTPS
Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites https://www.informabtl.com/ and http://informabtl.com are resolved to the same url :https://www.informabtl.com/

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
IP Canonicalization
IP address of the site http://54.209.71.129 is forwarded to http://54.209.71.129/, instead of to its domain name site informabtl.com.

URL Rewrite
Excellent! your urls are clean.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
Excellent! your do not use underscore in your URLs.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Links
Internal Links
(link to pages within this domain)		 External Links
(link to pages on other websites)		 Total
204 23 227


Too many links (227), it may be considered as spam!

Internal Links (link to pages within this domain) - 204
URL Anchor Text
http://informabtl.com/#contentSkip to content
https://www.informabtl.com/subscriptions/SUSCRÍBETE
https://www.informabtl.com/informabtl-premium/PREMIUM
https://www.informabtl.com/contacto-2/CONTACTO
https://www.informabtl.com/directorio/Directorio
https://www.informabtl.com/wp-login.phpLOG IN
https://www.informabtl.com/subscriptions/SUSCRÍBETE
https://www.informabtl.com/informabtl-premium/PREMIUM
https://www.informabtl.com/contacto-2/CONTACTO
https://www.informabtl.com/directorio/Directorio
https://www.informabtl.com/wp-login.phpLOG IN
https://www.informabtl.com
https://www.informabtl.com/category/below-the-line/Below The Line
https://www.informabtl.com/...ntial-marketing/brand-experience/Brand Experience
https://www.informabtl.com/...gory/below-the-line/activaciones/Activaciones
https://www.informabtl.com/...reet-marketing/ambient-marketing/Ambient Marketing
https://www.informabtl.com/...marketing/experiential-marketing/Experiential Marketing
https://www.informabtl.com/...omociones/eventos-y-exposiciones/Event Marketing
https://www.informabtl.com/...egory/marketing/sports-marketing/Sports Marketing
https://www.informabtl.com/...low-the-line/guerrilla-marketing/Guerrilla Marketing
https://www.informabtl.com/...gory/marketing/marketing-directo/Marketing Directo
https://www.informabtl.com/...eting/marketing-directo/big-data/Big Data
https://www.informabtl.com/.../marketing/marketing-directo/crm/CRM
https://www.informabtl.com/...rketing-directo/e-mail-marketing/E-mail Marketing
https://www.informabtl.com/.../marketing/marketing-interactivo/Marketing Interactivo
https://www.informabtl.com/...keting-interactivo/advertainment/Advertainment
https://www.informabtl.com/...ng-interactivo/marketing-digital/Marketing Digital
https://www.informabtl.com/...ting-interactivo/marketing-viral/Marketing Viral
https://www.informabtl.com/...ing-interactivo/mobile-marketing/Mobile Marketing
https://www.informabtl.com/category/promociones/Promociones
https://www.informabtl.com/...romociones/lanzamientos-de-marca/Lanzamientos
https://www.informabtl.com/...egory/marketing/street-marketing/Street Marketing
https://www.informabtl.com/...y/marketing/street-marketing/ooh/OOH
https://www.informabtl.com/category/retail/Retail
https://www.informabtl.com/...y/retail/e-commerce/retail-media/Retail Media
https://www.informabtl.com/...tail-marketing/retail-experience/Retail Experience
https://www.informabtl.com/category/retail/retail-marketing/Retail Marketing
https://www.informabtl.com/...tail-marketing/shopper-marketing/Shopper Marketing
https://www.informabtl.com/category/especiales/Especiales
https://www.informabtl.com/conscious-brands/Conscious Brands
https://www.informabtl.com/crushmarks/Crushmarks
https://www.informabtl.com/dia-de-muertos/Día de muertos
https://www.informabtl.com/empresas-diversas-lgbt/Empresas diversas
https://www.informabtl.com/experiential-marketing/Experiential Marketing
https://www.informabtl.com/festival-amapro/Festival AMAPRO
https://www.informabtl.com/lideres-marketing-btl-y-retail/Líderes de Altura
https://www.informabtl.com/marcas-mexicanas/Marcas mexicanas
https://www.informabtl.com/marcas-navidad/Marcas navidadeñas
https://www.informabtl.com/...ujeres-lideres-del-marketing-btl/Mujeres de Altura
https://www.informabtl.com/superagencies/Superagencies
https://www.informabtl.com/titanes-del-marketing/Titanes de Altura
https://www.informabtl.com/...-experience-activation-campaigns/Campañas
https://www.informabtl.com/category/empresas/ceo/CEOs
https://www.informabtl.com/category/empresas/nombramientos/Nombramientos
https://www.informabtl.com/category/columnistas/Columnistas
https://www.informabtl.com/...y/columnistas/adriana-de-vizcaya/Adriana De Vizcaya
https://www.informabtl.com/...gory/columnistas/alejandro-ayala/Alejandro Ayala
https://www.informabtl.com/.../columnistas/alejandro-rodriguez/Alejandro Rodríguez
https://www.informabtl.com/category/columnistas/hector-meza/Héctor Meza
https://www.informabtl.com/...egory/columnistas/irina-valencia/Irina Valencia
https://www.informabtl.com/...tegory/columnistas/lourdes-baeza/Lourdes Baeza
https://www.informabtl.com/...gory/columnistas/paco-santamaria/Paco Santamaría
https://www.informabtl.com/informabtl-ediciones-mensuales/Revistas
https://www.informabtl.com/category/below-the-line/Below The Line
https://www.informabtl.com/...ntial-marketing/brand-experience/Brand Experience
https://www.informabtl.com/...gory/below-the-line/activaciones/Activaciones
https://www.informabtl.com/...reet-marketing/ambient-marketing/Ambient Marketing
https://www.informabtl.com/...marketing/experiential-marketing/Experiential Marketing
https://www.informabtl.com/...omociones/eventos-y-exposiciones/Event Marketing
https://www.informabtl.com/...egory/marketing/sports-marketing/Sports Marketing
https://www.informabtl.com/...low-the-line/guerrilla-marketing/Guerrilla Marketing
https://www.informabtl.com/...gory/marketing/marketing-directo/Marketing Directo
https://www.informabtl.com/...eting/marketing-directo/big-data/Big Data
https://www.informabtl.com/.../marketing/marketing-directo/crm/CRM
https://www.informabtl.com/...rketing-directo/e-mail-marketing/E-mail Marketing
https://www.informabtl.com/.../marketing/marketing-interactivo/Marketing Interactivo
https://www.informabtl.com/...keting-interactivo/advertainment/Advertainment
https://www.informabtl.com/...ng-interactivo/marketing-digital/Marketing Digital
https://www.informabtl.com/...ting-interactivo/marketing-viral/Marketing Viral
https://www.informabtl.com/...ing-interactivo/mobile-marketing/Mobile Marketing
https://www.informabtl.com/category/promociones/Promociones
https://www.informabtl.com/...romociones/lanzamientos-de-marca/Lanzamientos
https://www.informabtl.com/...egory/marketing/street-marketing/Street Marketing
https://www.informabtl.com/...y/marketing/street-marketing/ooh/OOH
https://www.informabtl.com/category/retail/Retail
https://www.informabtl.com/...y/retail/e-commerce/retail-media/Retail Media
https://www.informabtl.com/...tail-marketing/retail-experience/Retail Experience
https://www.informabtl.com/category/retail/retail-marketing/Retail Marketing
https://www.informabtl.com/...tail-marketing/shopper-marketing/Shopper Marketing
https://www.informabtl.com/category/especiales/Especiales
https://www.informabtl.com/conscious-brands/Conscious Brands
https://www.informabtl.com/crushmarks/Crushmarks
https://www.informabtl.com/dia-de-muertos/Día de muertos
https://www.informabtl.com/empresas-diversas-lgbt/Empresas diversas
https://www.informabtl.com/experiential-marketing/Experiential Marketing
https://www.informabtl.com/festival-amapro/Festival AMAPRO
https://www.informabtl.com/lideres-marketing-btl-y-retail/Líderes de Altura
https://www.informabtl.com/marcas-mexicanas/Marcas mexicanas
https://www.informabtl.com/marcas-navidad/Marcas navidadeñas
https://www.informabtl.com/...ujeres-lideres-del-marketing-btl/Mujeres de Altura
...

External Links (link to pages on other websites) - 23
URL Anchor Text
https://gck.wufoo.eu/forms/regastrate-gratis/ANÚNCIATE
https://gck.wufoo.eu/forms/regastrate-gratis/ANÚNCIATE
https://www.linkedin.com/company/informabtl/Linkedin
https://www.instagram.com/informabtl/Instagram
https://www.facebook.com/InformaBTLFacebook
https://twitter.com/informabtlTwitter
https://www.tiktok.com/@informabtlTiktok
https://www.youtube.com/InformaBTLYoutube
https://bit.ly/2WXtzKc
https://amzn.to/3BgOsUE
https://www.merca20.com/Merca2.0
https://www.saludiario.comSaludiario
https://www.paredro.comParedro
https://www.factornueve.com/Factor Nueve
https://www.katedranet.com/Escuela de Mercadotecnia
https://www.howtostartanecommercebusiness.com/How to start an e-commerce bus...
https://gck.wufoo.com/forms/regastrate-gratis/Anúnciate
https://mx.linkedin.com/company/informabtlLinkedIN
https://www.instagram.com/informabtl/Instagram
https://www.facebook.com/InformaBTL/Facebook
https://twitter.com/informabtlTwitter
https://www.tiktok.com/@informabtlTiktok
https://www.youtube.com/user/InformaBTLYouTube

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Images
Total Images Alt Present Alt Missing
40 39 1


1 images do not have Alt values.

Image URL - 40
URL ALT Text
https://media.informabtl.co...oads/2020/04/5686b927-logotipo_informabtl_-01-1-1.pngLogotipo InformaBTL
https://media.informabtl.co...-la-costena-compra-mac-ma-galletas-e1734650665435.jpgla costeña compra mac ma galle...
https://media.informabtl.co...9ed-tendencias-turismo-2025-viajes-e1734634595549.jpgtendencias turismo 2025 viajes
https://media.informabtl.co...4e49-mujeres-lideres-2024-luciana-herrmann-nissan.jpgmujeres líderes 2024 luciana ...
https://media.informabtl.co...nforme-resultados-inversion-empleo-e1729101398109.jpgamazon mexico informe resultad...
https://media.informabtl.co...ads/2024/10/a1568dc6-boxer-ttl-superagencies-2024.jpgBoxer TTL Superagencies 2024
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https://media.informabtl.co...-de-altura-2024-manuel-ausin-nisua-e1733252073231.jpglideres de altura 2024 manuel ...
https://media.informabtl.co...-content/uploads/2024/10/029e6e08-merchandise-btl.jpgmerchandise btl
https://media.informabtl.co...af14b5-event-marketing-trends-2025-e1730415611125.jpgevent marketing trends 2025
https://media.informabtl.co...024/10/4a8b548b-marcas-del-ma-alla-e1730414238506.jpgMarcas del má allá
https://media.informabtl.co...22e8-aeromexico-90-anos-rebranding-e1730412668564.jpgAeroméxico 90 años rebranding
https://media.informabtl.co...024/09/cd0509b3-superagencies-2024-e1727734252379.jpgSuperagencies 2024
https://media.informabtl.co...eno-escaparates-errores-estrategia-e1727732074409.jpgdiseño escaparates errores est...
https://media.informabtl.co...wp-content/uploads/2023/01/80fbb957-unnamed.-1-1.jpeg
https://media.informabtl.co...a-informabtl-diciembre-2024-scaled-e1733151320899.jpgPortada InformaBTL diciembre 2...
https://media.informabtl.co...-la-costena-compra-mac-ma-galletas-e1734650665435.jpgla costeña compra mac ma galle...
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https://media.informabtl.co...-de-red-bull-racing-patrocinadores-e1734549709888.jpgSergio Checo Perez sale de Red...
https://media.informabtl.co...-general-uinilever-mexico-quien-es-e1734543897213.jpgMildred Villegas Directora Gen...
https://media.informabtl.co...4-ventas-metodos-de-pago-ecommerce-e1732818992275.jpgblack friday 2024 ecommerce me...
https://media.informabtl.co.../12/42e4ae91-old-spice-red-reserve-e1734476997518.jpgOld Spice Red Reserve
https://media.informabtl.co...9ed-tendencias-turismo-2025-viajes-e1734634595549.jpgtendencias turismo 2025 viajes
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https://media.informabtl.co...uploads/2024/12/b87441d0-fuega-lab-e1734377263876.jpgFuega Lab
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https://media.informabtl.co...ng-de-little-caesars-para-mexico-y-latinoamerica.jpegRoberto Guzmán, Director regio...
https://media.informabtl.co...ture-entertainment-head-en-diageo-e1731350004720.jpegTequila Don Julio - Día de Mu...
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https://media.informabtl.co.../uploads/2019/08/f3fbd17d-logotipo_informabtl_-02.pngLogo InformaBTL


search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
CSS
Style Block In Same Page Links to External Style Files Total
1 2 3


You have 1 style blocks in the same file, try to put them in a separate file.

Links To External Stylesheet Files - 2
Stylesheet URL rel type
https://www.informabtl.com/.../css/autoptimize_c95181dd3b004f7b54032cf5746d9d9e.cssstylesheet
https://fonts.googleapis.co...%2C800italic%2C900%2C900italic&display=auto&ver=6.6.2stylesheet

Script
Scripts Block In Same Page Links to External Script Files Total
50 15 65


Too many (15) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 15
Script URL Type
https://www.informabtl.com/wp-includes/js/jquery/jquery.min.js?ver=3.7.1
https://www.informabtl.com/wp-content/plugins/paywall_2.js?ver=1.341
https://powerad.ai/71723499955300/script.js
https://js.chargebee.com/v2/chargebee.js
https://securepubads.g.doubleclick.net/tag/js/gpt.js
https://securepubads.g.doubleclick.net/tag/js/gpt.js
https://securepubads.g.doubleclick.net/tag/js/gpt.js
https://securepubads.g.doubleclick.net/tag/js/gpt.js
https://securepubads.g.doubleclick.net/tag/js/gpt.js
https://securepubads.g.doubleclick.net/tag/js/gpt.js
https://www.informabtl.com/...lasses/external/js/lazysizes.min.js?ao_version=3.1.12
https://www.informabtl.com/...ncludes/js/dist/hooks.min.js?ver=2810c76e705dd1a53b18
https://www.informabtl.com/...includes/js/dist/i18n.min.js?ver=5e580eb46a90c2b997e6
https://www.informabtl.com/...ze/js/autoptimize_382498fc4fb74f94a3c8876aefd58554.js

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
There is no Blog associated with your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing
No

Your site is not listed in the DMOZ Open Directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
4 Excellent! the website has a high page rank (4/10).

4
0 - 1 2 - 3 4 - 10
Poor Good Excellent
Social Engagement
Your site has a fair social media engagement, which can be improved though.

  Facebook Likes 83
  Facebook Shares 332
  Facebook Comments 41
  Tweets 2
  LinkedIn 18

Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Pagehttps://www.facebook.com/InformaBTL
Twitter Accounthttps://twitter.com/informabtl
Google+ PageNot Found


Trustworthiness
0

No Trustworthiness Score is calculated for the site.

0
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
0 No Child Safe Score is calculated for the site.

0
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Safe Browsing
Safe! the site informabtl.com is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
59,077th most visited website in the world.
your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You do have very few domains (1 - informabtl.com) hosted on the same server as informabtl.com (ip : 54.209.71.129).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : 54.209.71.129) is located at United States  
ensure your server is not located far away from most of your site visitors.
HTTP Compression
No

your website server does not support HTTP Compression.

Caching
No

your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
19 years, 130 days old ( 1st registered on : 2005-08-12 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires
0 years, 234 days from today ( expires on : 2025-08-12 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

domain is expiring in less than a year.

Domain Info
informabtl.com ( 14 characters )

Domain Registrar : Cloudflare, Inc.

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
2005-08-12 2024-07-13 2025-08-12
19 years, 130 days old 0 years, 160 days ago 0 years, 234 days from today
19 years, 130 days old


Domain Name Servers used by informabtl.com
DNS Name IP Address
rick.ns.cloudflare.com173.245.59.139
zara.ns.cloudflare.com172.64.32.148


Domain is going to expire in less than a year time (0 years, 234 days from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.

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