sina.com.cn

	Excellent Practice	27

	Improvement Could be Made	14

	Critical Issues to Attend	11

Mar 28, 2025 03:30 AM

Recommended Actions

✔ Edit the title tag, ensure it contains 1-12 words, and with 10-70 characters.
✔ Create one H1 element for your page, put the most important keywords in.
✔ Write more in-depth content on the topics of your page.
✔ Create and add a robots.txt for your site.
✔ Create a XML sitemap for your site.
✔ Remove some of the text content and make the text to code ration to be within 15%-70%.
✔ Move the 20 inline css components to an external style sheet file.
✔ Configure the server so that your site with or without 'www' (http://www.sina.com.cn, http://sina.com.cn) are resolved to the same URL.
✔ Use url rewrite techniques to create short, relevant and easy to remember urls.
✔ Reduce number of links to other pages.
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Detailed Reviews

Related Category

Most related categories of this website.

athletic gadgets gambling lifestyle maps multimedia smartphones television

Title

手机新浪网

Words count: 1 Unique Words: 1 Length: 15 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

The title is too short! that has less than 1 word.

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.

Description

手机新浪网是新浪网的手机门户网站，为亿万用户打造一个手机联通世界的超级平台，提供24小时全面及时的中文资讯，内容覆盖国内外突发新闻事件、体坛赛事、娱乐时尚、产业资讯、实用信息等。手机新浪网触屏版 - sina.cn

Words count: 3 Length: 297 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]

The description is too long! It has more than 160 characters

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.

Google SERP Preview

手机新浪网 www.sina.com.cn/
手机新浪网是新浪网的手机门户网站，为亿万用户打造一个手机联通世界的超级平台，提供24小时全面及时的中文资讯，内容覆盖国内外突发新闻事件、体坛赛事、娱乐时尚、产业资讯、实用信息等。手机新浪网触屏版 - sina.cn

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.

Keywords

手机新浪网, 新浪首页, 新闻资讯, 新浪新闻, 新浪无线

Words count: 5 Length: 67 characters keyword phrases count : 5

The keywords is too short!
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Keyword Occurrences in Different Sections
Word		keyword	content
1 word	:	100% (5/5)
		手机新浪网	0 (0%)
		新浪首页	0 (0%)
		新闻资讯	0 (0%)
		新浪新闻	0 (0%)
		新浪无线	0 (0%)

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.

Keywords Cloud

This keywords cloud gives your an idea of what are those important keywords appears in your website.

abbb adfd app boss daf deepseek doge eab fec ffaedbf ffb finance hellip hkc https icp iphone javascript jks jpg ldquo liquid lumin max mdash middot mpv nasdaq nba ncty news omni png qwen rdquo sinaimg spider sports suv transform

Top 20 Keywords

Total Terms Count: 90

A few words (8) have a very highly density, they can be adjusted to improve the overall SEO performance.

Top 20 terms occurance and density
Keyword	In Body	Density
ldquo	11	12.22%
rdquo	11	12.22%
https	7	7.78%
sinaimg	7	7.78%
transform	5	5.56%
jpg	4	4.44%
news	3	3.33%
png	3	3.33%
nba	2	2.22%
spider	2	2.22%
hellip	2	2.22%
suv	2	2.22%
mdash	2	2.22%
javascript	1	1.11%
ffb	1	1.11%
abbb	1	1.11%
fec	1	1.11%
ffaedbf	1	1.11%
finance	1	1.11%
sports	1	1.11%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.

Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.

Highlight

<H1>	<H2>	<H3>	<H4>	<H5>	<H6>	<B>	<U>	<I>	<EM>	<STRONG>	Total
0	76	0	0	0	0	17	0	5	77	0	175

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

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<B> (17)
<I> (5)
<EM> (77)	“彩虹盲道”亮相福州街头 71565 8129 新能源轿车更多 1257

HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page

Reading Level

100

The page text content is a bit too simple.

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.

Language

the website does not declare its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.

Page Encoding

utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.

Favicon

Excellent! the website has a shortcut favicon image.

RSS

the website does not have a RSS Feed.

Robots.txt

Robots.txt is not presented for the site.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.

XML Sitemap

XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).

Loading Time

4.11 seconds - 6.12 Kb/s

The loading speed is normal, however it can be further improved.

Estimated loading time for different internet connections
Modem (56Kbits/s)	Mobile/HSDPAM (7.2Mbits/s)	ADSL (8Mbits/s)	Cable (30Mbits/s)	Optical Fibre (100Mbits/s)
3.60 s	0.03 s	0.03 s	0.01 s	2.01 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.

Total Size

25 Kb (25,168 bytes)

The page is a bit too small, it may not have enough relevant content to rank well!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading

Text To Code Ratio

Total Size	Text Size	HTML Code Size	Text/HTML Code Ratio
25 Kb (25,168 bytes)	18 Kb (17,862 bytes)	7 Kb (7,306 bytes)	244.48 %

The Text/HTML Code Ratio is a bit too high, it might be considered as spam by search engines.

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.

Flash

Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.

Frame

Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.

Inline CSS

20 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.

Nested Table

Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.

Plain Text Email

Excellent! No Plain Text Email is detected on this page.

Redirect Count

3 redirections were detected for loading this page.

Using HTTPS

Excellent! HTTPS is used for your page.

WWW Resolve

the websites http://www.sina.com.cn and http://sina.com.cn DOES NOT resolved to the same url.

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).

IP Canonicalization

Excellent! IP address of the site http://36.51.254.90 is forwarded to its domain name site https://www.sina.com.cn/.

URL Rewrite

Non SEO Friendly URLs
https://finance.sina.com...shenji/2025-03-28/doc-inerczxu3329347.shtml?vt=4&pos=108
https://finance.sina.com...n/roll/2025-03-28/doc-inerehfv7352726.shtml?vt=4&pos=108
https://finance.sina.com...n/roll/2025-03-28/doc-inerehfv7352726.shtml?vt=4&pos=108
https://dj.sina.com.cn/?vt=4&pos=108

You may use url rewrite techniques to make these 4 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.

Underscore In URL

Excellent! your do not use underscore in your URLs.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.

Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.

Links

Internal Links (link to pages within this domain)	External Links (link to pages on other websites)	Total
4	151	155

Too many links (155), it may be considered as spam!

Internal Links (link to pages within this domain) - 4
URL	Anchor Text
https://finance.sina.com...c-inerczxu3329347.shtml?vt=4&pos=108	马斯克的无人车上路了撑得住特斯拉股价吗？
https://finance.sina.com...c-inerehfv7352726.shtml?vt=4&pos=108	成立14年终于盈利知乎做对了啥？
https://finance.sina.com...c-inerehfv7352726.shtml?vt=4&pos=108	成立14年，终于盈利，知乎做对了啥？
https://dj.sina.com.cn/?vt=4&pos=108	电竞

External Links (link to pages on other websites) - 151
URL	Anchor Text
https://sina.cn/?vt=4&pos=108
https://so.sina.cn/channel/360/search
https://my.sina.cn
https://sina.cn/index/settings?vt=4&pos=108	新浪移动_手机新浪网_用户设置
https://news.sina.cn/?vt=4&pos=108	新闻
https://finance.sina.cn/?vt=4&pos=108	财经
https://sports.sina.cn/?vt=4&pos=108	体育
https://ent.sina.cn/?vt=4&pos=108	娱乐
https://mil.sina.cn/?vt=4&pos=108	军事
https://tech.sina.cn/?vt=4&pos=108	科技
https://video.sina.cn/?vt=4&pos=108	视频
https://bn.sina.cn/?vt=4&pos=108	直播
https://photo.sina.cn/?vt=4&pos=108	美图
https://nba.sina.cn/?vt=4&pos=108	NBA
https://m.leju.com/?vt=4...#source= m_sina_dbdh&source_ext=sina	房产
https://finance.sina.cn/stock?vt=4&pos=108	股票
https://auto.sina.cn/?vt=4&pos=108	汽车
https://ast.sina.cn/?vt=4&pos=108	星座
https://sinanews.sina.cn/book?vt=4&pos=108	小说
https://edu.sina.cn/?vt=4&pos=108	教育
https://eladies.sina.cn/?vt=4&pos=108	女性
https://health.sina.cn/?vt=4&pos=108	健康
https://sinanews.sina.cn...boutique_columns.d.html?vt=4&pos=108	精品
https://m.weibo.cn/?vt=4&pos=108	微博
https://sina.cn/index/nav?vt=4&pos=108	更多
https://photo.sina.cn/al...1_91802_607138.htm?ch=1&vt=4&pos=108	“彩虹盲道”亮相福州街头
https://news.sina.cn/202...-inerexck2987175.d.html?vt=4&pos=108	24 ...
https://news.sina.cn/202...-inerexck2988357.d.html?vt=4&pos=108	24 ...
https://news.sina.cn/202...-inerexcr1314164.d.html?vt=4&pos=108	24 ...
https://news.sina.cn/zt_d/subject-1743143380?vt=4&pos=108	https://n.sinaimg.cn/news/tran...
https://video.sina.cn/ne...-inerfcmm7077464.d.html?vt=4&pos=108	https://n.sinaimg.cn/news/tran...
https://sinanews.sina.cn...-inerexcp7134649.d.html?vt=4&pos=108	https://n.sinaimg.cn/news/tran...
https://finance.sina.cn/...-inerceua4888693.d.html?vt=4&pos=108	https://n.sinaimg.cn/finance/t...
https://lotto.sina.cn/20...-inerceui7907045.d.html?vt=4&pos=108	https://n.sinaimg.cn/sports/tr...
https://finance.sina.cn/...-inekwkcm4053013.d.html?vt=4&pos=108	https://n.sinaimg.cn/spider202...
https://finance.sina.cn/...-inerfcmm7079634.d.html?vt=4&pos=108	重大突发！股票交易，紧急暂停！泰国首都，进入紧急状态！ ...
https://finance.sina.cn/...-inercrkf1807839.d.html?vt=4&pos=108	https://n.sinaimg.cn/spider202...
https://sports.sina.cn/?vt=4&pos=108	体育
https://news.sina.cn/zt_d/subject-1724734659?vt=4&pos=108	焦点赛事
https://sinanews.sina.cn...line/sports_news.d.html?vt=4&pos=108	体坛快讯
https://golf.sina.cn/index.d.html?vt=4&pos=108	高尔夫
https://k.sina.cn/articl...rom=sports&subch=osport&vt=4&pos=108	NBA要组建欧洲联赛，巴黎/阿森纳/曼城准备建立自己的篮球队...
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https://k.sina.cn/articl...rom=sports&subch=osport&vt=4&pos=108	记者：崔康熙训练前与黄政宇单独沟通大概率在复盘国足丢球
https://k.sina.cn/articl...rom=sports&subch=osport&vt=4&pos=108	今日趣图：我此去皇马，只为招揽巴佩，若一去不回…便一去不回…
https://k.sina.cn/articl...rom=sports&subch=osport&vt=4&pos=108	西海岸vs海港首发出炉！
https://k.sina.cn/articl...rom=sports&subch=osport&vt=4&pos=108	李梦雯30岁生日，西汉姆联女足发布海报送上生日祝福
https://k.sina.cn/articl...rom=sports&subch=osport&vt=4&pos=108	👀杀入次轮！知名选秀网站最新模拟：杨瀚森第57顺位被魔术选中
https://sports.sina.cn/?vt=4&pos=108	点击查看更多
https://ent.sina.cn/?vt=4&pos=108	娱乐
https://k.sina.cn/articl...l?from=news&subch=onews&vt=4&pos=108	电影《下一个台风》撤离清明档
https://finance.sina.cn/...-inerfcmm7130393.d.html?vt=4&pos=108	走出田间地头，玩转变装短视频
https://k.sina.cn/articl...tml?from=ent&subch=oent&vt=4&pos=108	新片｜梁朝伟、段奕宏主演《猎狐行动》将于4月4日上映
https://k.sina.cn/articl...tml?from=ent&subch=oent&vt=4&pos=108	《乘风2025》一公抢位赛开启，谁被淘汰？
https://k.sina.cn/articl...l?from=news&subch=onews&vt=4&pos=108	审批通过！周杰伦济南演唱会时间确定
https://finance.sina.cn/...-inerfcmp1222005.d.html?vt=4&pos=108	三月爆款剧，狂揽40亿话题
https://k.sina.cn/articl...001ivp6.html?from=local&vt=4&pos=108	沈月王敬轩吴宇恒集结顺德！《快乐的大人2》正式定档
https://ent.sina.cn/?vt=4&pos=108	点击查看更多
https://finance.sina.cn/?vt=4&pos=108	财经
https://finance.sina.cn/stock?vt=4&pos=108	股票
https://gu.sina.cn/m/?vt=4&pos=108#/index/index?source=slsy	行情中心
https://finance.sina.cn/...tcall.shtml?source=slsy&vt=4&pos=108	下载APP
https://cj.sina.cn/artic...-ineresvn3090560.d.html&vt=4&pos=108	习近平会见国际工商界代表：中国过去是、现在是、将来也必然是外...
https://cj.sina.cn/artic...-inerexcr1251691.d.html&vt=4&pos=108	缅甸发生7.9级地震云南多地震感明显 ...
https://cj.sina.cn/artic...-inerexcr1300024.d.html&vt=4&pos=108	缅甸突发7.9级地震！多家A股公司回应当地业务影响情况
https://cj.sina.cn/artic...-inerexcr1303433.d.html&vt=4&pos=108	都江堰部分酒店趁马拉松赛事涨价7倍！被立案调查 ...
https://cj.sina.cn/artic...-inerexcp7140006.d.html&vt=4&pos=108	马斯克携DOGE团队首次亮相：这是一场革命！计划5月底之前削...
https://cj.sina.cn/artic...-inerexcr1309661.d.html&vt=4&pos=108	黄金狂飙，站上3080美元/盎司！黄金股逆市走强，首饰金价升...
https://cj.sina.cn/artic...-inerehfx1505558.d.html&vt=4&pos=108	工信部原副部长苏波：目前燃油车产能大量放空，建议通过对燃油车...
https://finance.sina.cn/?vt=4&pos=108	点击查看更多
https://tech.sina.cn/?vt=4&pos=108	科技
https://mobile.sina.cn/?vt=4&pos=108	手机
https://zhongce.sina.cn/?vt=4&pos=108	试用
https://finance.sina.cn/...-inerczxu3329347.d.html?vt=4&pos=108	马斯克的无人车上路了，撑得住特斯拉股价吗？
https://cj.sina.cn/artic...c-inerczxz1579581.shtml&vt=4&pos=108	谷歌安卓开发或转向封闭，对业界影响几何？ ...
https://cj.sina.cn/artic...c-inercvrz7574556.shtml&vt=4&pos=108	“要收入”与“要回款”难以两全汽车供应链企业求解现金流困局...
http://client.sina.cn/ne...-inerauen0652718.d.html?vt=4&pos=108	BOSS直聘@大学生，多项AI功能升级助力就业
https://finance.sina.cn/...-ineqvrau5984739.d.html?vt=4&pos=108	2025款问界M9重新定义豪华SUV新标准引领中国品牌向上...
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https://auto.sina.cn/?vt=4&vs=3&pos=108	汽车
https://auto.sina.cn/est...rackid_1eda9d85611eb615&vt=4&pos=108	新能源
https://db.auto.sina.cn/hb/cars/newcar/?vt=4&pos=108	新车
https://auto.sina.cn/video/?vt=4&pos=108	视频
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https://auto.sina.cn/est...rackid_241bb75d212f64fb&vt=4&pos=108	新能源
https://db.auto.sina.cn/...rackid_a383602091f2e71e&vt=4&pos=108	SUV
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...

reasonable number of links (below 100) per page will give a better user experience.

Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.

Images

Total Images	Alt Present	Alt Missing
3	2	1

1 images do not have Alt values.

Image URL - 3
URL	ALT Text
https://interface.sina.c...ww_sina_cn&level=1&info=%7B%22msg%22%3A%22noscript%22%7D
https://n.sinaimg.cn/default/cf7470f9/20200121/sina2020.svg	新浪移动_手机新浪网
https://k.sinaimg.cn/n/d...54990d92f2247962d.jpg/w710h400z1l50t1q753bd.jpg?by=comos	“彩虹盲道”亮相福州街头

search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.

CSS

Style Block In Same Page	Links to External Style Files	Total
1	0	1

You have 1 style blocks in the same file, try to put them in a separate file.

Links To External Stylesheet Files - 0
Stylesheet URL	rel	type

Script

Scripts Block In Same Page	Links to External Script Files	Total
19	7	26

Too many (7) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 7
Script URL	Type
https://mjs.sinaimg.cn/umd/error-report/2.0.4/lib/index.min.js
	text/javascript
	text/javascript
	text/javascript
	text/javascript
	text/javascript
	text/javascript

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.

Blog Or News Release

Link to Blog / News Release Page
https://blog.sina.cn/?vt=4&pos=108	美文

Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.

Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.

DMOZ Listing

Yes

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics

Analytics Service is not implemented for the site.

Google Page Rank

8 Excellent! the website has a high page rank (8/10).

0 - 1	2 - 3	4 - 10
8
Poor	Good	Excellent

Links From Root Domains

3,975
Excellent! You do have a lot of root domains (3,975) linked to your site sina.com.cn.

< 20	21 - 50	> 51
3,975
Poor	Good	Excellent

Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

Tips:
1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.

Social Engagement

Your site has an excellent social media engagement!

Facebook Likes 1,064

Facebook Shares 2,364

Facebook Comments 807

Tweets 21

LinkedIn 52

Social Media Integration

Your site is not integrated with Facebook, Twitter or Google+.

Facebook Page	Not Found
Twitter Account	Not Found
Google+ Page	Not Found

Trustworthiness

83

Excellent! the website has a good Trustworthiness Score (83/100).

0 - 19	20 - 39	40 - 59	60 - 79	80 - 100
83
Very Poor	Poor	Unsatisfactory	Good	Excellent

Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.

Child Safe

81 Excellent! the website has a good Child Safe Score (81/100).

0 - 19	20 - 39	40 - 59	60 - 79	80 - 100
81
Very Poor	Poor	Unsatisfactory	Good	Excellent

Safe Browsing

Safe! the site sina.com.cn is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.

Traffic Rank

22^th most visited website in the world.
11^th most visited website in China

your site has an excellent high traffic rank in the world.

Websites On Same Server

Excellent! You do have very few domains (2 - sina.com.cn, sina.cn) hosted on the same server as sina.com.cn (ip : 36.51.254.90).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.

Server Location

your server (IP : 36.51.254.90) is located at China

the most site visitors come from China

Excellent! your server is located close to most of your site visitors.

HTTP Compression

No

your website server does not support HTTP Compression.

Caching

No

your website server does not support Caching.

Server Signature

Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.

Domain Age

26 years, 138 days old ( 1st registered on : 1998-11-20 )

[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires

4 years, 241 days from today ( expires on : 2029-12-04 )

[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain is not expiring too soon.

Domain Info

sina.com.cn ( 11 characters )

Domain Registrar : China NIC

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On	Last Modified On	Expires On
1998-11-20	1998-11-20	2029-12-04
26 years, 138 days old	26 years, 138 days ago	4 years, 241 days from today

26 years, 138 days old

Domain Name Servers used by sina.com.cn
DNS Name	IP Address
ns3.sina.com.cn	123.125.29.99
ns2.sina.com.cn	180.149.138.199
ns4.sina.com.cn	183.60.92.12
ns1.sina.com.cn	221.179.193.14

You have a nice choice of domain name, which is of a right length (11 characters).

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.

sina.com.cn

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