phfa.org

	Excellent Practice	29

	Improvement Could be Made	12

	Critical Issues to Attend	10

Dec 26, 2024 04:05 PM

Recommended Actions

✔ Use more straight forward terms, avoid using too much jargon in the page content.
✔ Add in more high quality text content and make the text to code ration to be within 15%-70%.
✔ Configure the server so that your site with or without 'www' (http://www.phfa.org, http://phfa.org) are resolved to the same URL.
✔ Add more authoritative back-links for your site.
✔ Add more authoritative back-links for your site.
✔ Host the site closer to the geo location where most of your site visitors come from.
✔ Implement HTTP compression for your site.
✔ Implement browser caching for your site.
✔ Reduce the length of the meta description and ensure it only contains 70 to 160 characters.
✔ Reduce the number of meta keywords and ensure it only contains 10 to 20 words.
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Most related categories of this website.

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Title

PHFA HOMEPAGE | Mortgage – Housing – Foreclosure Options

Words count: 6 Unique Words: 6 Length: 60 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.

Description

PA Housing Finance Agency Official Website | Mortgage Loans; Homebuyer Counseling; Foreclosure Prevention; Rental & Senior Housing Opportunities; Call 1.855.827.3466

Words count: 17 Length: 165 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]

The description is too long! It has more than 160 characters

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.

Google SERP Preview

PHFA HOMEPAGE | Mortgage – Housing – Foreclosure Options www.phfa.org/
PA Housing Finance Agency Official Website | Mortgage Loans; Homebuyer Counseling; Foreclosure Prevention; Rental & Senior Housing Opportunities; Call ...

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.

Keywords

PHFA, Pennsylvania Housing Finance Agency, PA Housing, PA Housing Finance, buy a home in pa, home buying in pennsylvania, mortgage, home loan, loans, consumers. consumer, Call 1.855.827.3466

Words count: 27 Length: 190 characters keyword phrases count : 11

The keywords contains more than 20 words!
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Keyword Occurrences in Different Sections
Word		keyword	content
1 word	:	27% (3/11)
		phfa	0 (0%)
		mortgage	0 (0%)
		loans	0 (0%)
2 words	:	36% (4/11)
		pa housing	0 (0%)
		home loan	0 (0%)
		consumers. consumer	0 (0%)
		call 1.855.827.3466	0 (0%)
3 words	:	9% (1/11)
		pa housing finance	0 (0%)
4 words	:	18% (2/11)
		pennsylvania housing finance agency	0 (0%)
		home buying in pennsylvania	0 (0%)
5 words	:	9% (1/11)
		buy a home in pa	0 (0%)

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.

Keywords Cloud

This keywords cloud gives your an idea of what are those important keywords appears in your website.

agency assistance borrower buy consumers counseling finance financial foreclosure fund helped hemap homebuyers homeowner homeownership housing javascript loan login menu mortgage multifamily navigation ndash needed newsletter opportunities options pay pennsylvania phfa prevention purchase rental renter repair resources search site wanted

Top 20 Keywords

Total Terms Count: 883

It is nice! the word density is quite ok.

Top 20 terms occurance and density
Keyword	In Body	Density
housing	28	3.17%
phfa	18	2.04%
helped	15	1.70%
homeowner	13	1.47%
loan	12	1.36%
homebuyers	11	1.25%
mortgage	8	0.91%
finance	7	0.79%
agency	7	0.79%
assistance	7	0.79%
foreclosure	6	0.68%
counseling	6	0.68%
resources	6	0.68%
wanted	6	0.68%
newsletter	6	0.68%
rental	5	0.57%
site	5	0.57%
hemap	5	0.57%
borrower	5	0.57%
renter	5	0.57%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.

Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.

Highlight

<H1>	<H2>	<H3>	<H4>	<H5>	<H6>	<B>	<U>	<I>	<EM>	<STRONG>	Total
1	6	6	0	0	0	0	0	0	0	0	13

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H1> (1)	Welcome to PA Housing Finance Agency
<H2> (6)	Up to $10k for Repairs Short on Cash? Borrow up to $25k Up to $6k in Assistance Dauphin County COVID Assistance
<H3> (6)	PHFA Video Clips Homeownership Foreclosure Prevention Housing Counseling Rental Housing Community Revitalization

HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page

Reading Level

20.7

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.

Language

en Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.

Page Encoding

utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.

Favicon

Excellent! the website has a shortcut favicon image.

RSS

the website does not have a RSS Feed.

Robots.txt

http://phfa.org/robots.txt Excellent! the website has a Robots.txt file to regulate search engine crawlers access.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.

XML Sitemap

http://phfa.org/sitemap.xml Excellent! the website has a XML Sitemap to guide search engine crawlers for indexing its pages.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).

Loading Time

0.15 seconds - 565.70 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Modem (56Kbits/s)	Mobile/HSDPAM (7.2Mbits/s)	ADSL (8Mbits/s)	Cable (30Mbits/s)	Optical Fibre (100Mbits/s)
12.12 s	0.09 s	0.08 s	0.02 s	6.79 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.

Total Size

85 Kb (84,855 bytes)

Excellent! the page size is just nice, that is within 30K-150K!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading

Text To Code Ratio

Total Size	Text Size	HTML Code Size	Text/HTML Code Ratio
85 Kb (84,855 bytes)	7 Kb (7,209 bytes)	78 Kb (77,646 bytes)	9.28 %

The Text/HTML Code Ratio is a bit too low, you may not have enough content to rank well!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.

Flash

Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.

Frame

Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.

Inline CSS

9 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.

Nested Table

Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.

Plain Text Email

Excellent! No Plain Text Email is detected on this page.

Redirect Count

Excellent! No redirection is detected for loading this page.

Using HTTPS

Excellent! HTTPS is used for your page.

WWW Resolve

the websites http://www.phfa.org and http://phfa.org DOES NOT resolved to the same url.

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).

IP Canonicalization

IP address of the site http://50.224.83.5 is forwarded to http://50.224.83.5/, instead of to its domain name site phfa.org.

URL Rewrite

Excellent! your urls are clean.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.

Underscore In URL

URLs with underscore
http://phfa.org/forms..._a_home_has_made_all_the_difference.pdf
https://www.phfa.org/.../a-home-of-their-own-in-erie-county.pdf
https://www.phfa.org/...es/homeownership/2016_Homeownership.pdf
https://www.phfa.org/...homeownership/Doing_This_On_Her_Own.pdf
https://www.phfa.org/...ship/Finding_Her_Happily_Ever_After.pdf
https://www.phfa.org/...meownership/starting_out_on_her_own.pdf
https://www.phfa.org/...meownership/hometown_boy_makes_good.pdf
https://www.phfa.org/...ship/owning_a_home_has_helped_julie.pdf
https://www.phfa.org/...ownership/homeownership_opens_doors.pdf
https://www.phfa.org/...eownership/finding_their_first_home.pdf
https://www.phfa.org/..._Roots_in_a_Small_Pennsylvania_Town.pdf
https://www.phfa.org/..._a_home_has_made_all_the_difference.pdf
https://www.phfa.org/...meownership/renter_to_homeownership.pdf
https://www.phfa.org/...ories/homeownership/Michaels_Family.pdf
https://www.phfa.org/...ancial_assistance/a_better_tomorrow.pdf
https://www.phfa.org/...ck-from-the-brink-in-chester-county.pdf
https://www.phfa.org/..._back_from_the_brink_of_foreclosure.pdf
https://www.phfa.org/...ancial_assistance/paying_it_forward.pdf
https://www.phfa.org/...stance/saving_the_family_home_twice.pdf
https://www.phfa.org/...istance/2016_Foreclosure_Prevention.pdf
https://www.phfa.org/...ss_stories/counseling/home_schooled.pdf
https://www.phfa.org/...eownership_counseling_helped_ejetta.pdf
https://www.phfa.org/...eling/counselor_saves_a_family_home.pdf
https://www.phfa.org/...assion_for_homeownership_counseling.pdf
https://www.phfa.org/...utting_to_good_use_what_she_learned.pdf
https://www.phfa.org/...ng-a-good-example-in-fayette-county.pdf
https://www.phfa.org/...eling/2016_Counseling_And_Education.pdf
https://www.phfa.org/..._counselor_makes_all_the_difference.pdf
https://www.phfa.org/...ories/rental_housing/a_caring_heart.pdf
https://www.phfa.org/...l_housing/alfreds_life_of_hard_work.pdf
https://www.phfa.org/...tment_turns_hardship_into_happiness.pdf
https://www.phfa.org/...ng/feels-like-home-in-carbon-county.pdf
https://www.phfa.org/.../rental_housing/2016_Rental_Housing.pdf
https://www.phfa.org/...ing/helping_keep_dear_friends_close.pdf
https://www.phfa.org/...ies/rental_housing/a_devoted_mother.pdf
https://www.phfa.org/...nior_housing_takes_away_the_worries.pdf
https://www.phfa.org/...ty_revitalization/civil_war_history.pdf
https://www.phfa.org/...alization/a_truly_super_supermarket.pdf
https://www.phfa.org/...An-Opportunity-To-Do-More_community.pdf
https://www.phfa.org/...n/old_bakery_plant_begins_life_anew.pdf
https://www.phfa.org/...talization/bringing_a_healing_touch.pdf
https://www.phfa.org/...talization/a_mission_beyond_housing.pdf
https://www.phfa.org/...lization/2016_Community_Development.pdf
https://www.phfa.org/...tion/leading_bethlehems_renaissance.pdf

You have 44 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.

Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.

Links

Internal Links (link to pages within this domain)	External Links (link to pages on other websites)	Total
132	14	146

You have more than 100 links (146).

Internal Links (link to pages within this domain) - 132
URL	Anchor Text
https://www.phfa.org	PHFA
http://phfa.org/	Home
http://phfa.org/#	News
http://phfa.org/news/	PHFA News Center
http://phfa.org/news/newsletter.aspx	Newsletters
http://phfa.org/legislation/	Legislation
http://phfa.org/news/covid19/default.aspx	Coronavirus Resources
http://phfa.org/podcast/	Podcasts
http://phfa.org/#	Customers
http://phfa.org/homeowners/foreclosure.aspx	Trouble paying your mortgage?
http://phfa.org/customers/	Helpful resources
http://phfa.org/news/newsletter/ath.aspx	Homeowner Newsletter
https://www.phfa.org/about/contact/csc.aspx	Call Us: 1.855.827.3466
http://phfa.org/customers/coronavirus.aspx	COVID-19 Resources
http://phfa.org/#	Partners
http://phfa.org/hop/	Homeownership Professionals (H...
https://lenders.phfa.org	Pipeline Plus Login
http://phfa.org/mhp/	Multifamily Housing Profession...
https://multifamily.phfa.org	Multifamily Login
https://cagency.phfa.org/caLogin.aspx	Counselor's Corner
http://phfa.org/about/reports/	Investor Information
http://phfa.org/about/procurement.aspx	Procurement Opportunities
http://phfa.org/#	Portal
https://housingforum.phfa.org	Housing Forum
https://mwbe.phfa.org	MBE/WBE
http://phfa.org/#modalSearch	Search
http://phfa.org/sitemap.aspx	Sitemap
https://www.phfa.org/homebuyers/	Start Now!
http://phfa.org/#	Homebuyers
http://phfa.org/homebuyers/	Homebuyers Start Here
http://phfa.org/news/newsletter/ath.aspx	Homebuyer Newsletter
http://phfa.org/#	Homeowners
http://phfa.org/homeowners/	Homeowners Start Here
http://phfa.org/haf/	Homeowner pandemic assistance
http://phfa.org/homeowners/foreclosure.aspx	Trouble paying your mortgage?
http://phfa.org/homeowners/drr.aspx	Disaster Recovery Resources
http://phfa.org/news/newsletter/ath.aspx	Homeowner Newsletter
http://phfa.org/renters/	Renters
http://phfa.org/#	Loan Programs
http://phfa.org/programs/homepurchase.aspx	Home Purchase
http://phfa.org/programs/assistance.aspx	Purchase Assistance
http://phfa.org/programs/refinance.aspx	Refinance Options
http://phfa.org/programs/repairs.aspx	Home Improvements/Repairs
http://phfa.org/counseling/hemap.aspx	Foreclosure Assistance/HEMAP
http://phfa.org/#	Counseling
http://phfa.org/counseling/homebuyers.aspx	For Homebuyers
http://phfa.org/counseling/homeowners.aspx	For Homeowners
http://phfa.org/about/contact/	Help
http://phfa.org/#tabs-NEWSFEED	Newsfeed
http://phfa.org/#tabs-TOPICS	Find
http://phfa.org/#tabs-LINKS	Popular
https://www.phfa.org/news/pressreleases.aspx	PHFA names 2025 housing policy...
https://www.phfa.org/news/pressreleases.aspx	New funding to support homeles...
https://www.phfa.org/podcast/	PHFA releases new "Master Your...
https://www.phfa.org/mhp/developers/lihtc.aspx	The 9% LIHTC Intent to Submits...
https://www.phfa.org/news/newsletter.aspx	The latest issue of our "Aroun...
http://phfa.org/programs/homepurchase.aspx	Homebuyers Home Purchase Loans
http://phfa.org/programs/assistance.aspx	Homebuyers Purchase Assistance...
http://phfa.org/homeowners/	HomeOWNers Start Here
http://phfa.org/homebuyers/	HomeBUYers Start Here
http://phfa.org/homebuyers/participatinglenders.aspx	Participating Lender Search
https://www.phfa.org/programs/repairs/heelp.aspx	HEELP
http://phfa.org/homeowners/foreclosure.aspx	Help is available
https://www.phfa.org/programs/pennvest.aspx	PENNVEST
http://phfa.org/programs/assistance/keystone-advantage.aspx	$6,000 at 0% interest
http://phfa.org/forms..._a_home_has_made_all_the_difference.pdf	Laurie
http://phfa.org/programs/repairs.aspx	repair loan
https://www.phfa.org/stories/	Customer Stories
https://www.phfa.org/.../a-home-of-their-own-in-erie-county.pdf	A home of their own in Erie co...
https://www.phfa.org/...es/homeownership/2016_Homeownership.pdf	A millennial on the move
https://www.phfa.org/...homeownership/Doing_This_On_Her_Own.pdf	Doing This On Her Own
https://www.phfa.org/...ship/Finding_Her_Happily_Ever_After.pdf	Finding Her Happily Ever After
https://www.phfa.org/...meownership/starting_out_on_her_own.pdf	Holly needed a home loan that ...
https://www.phfa.org/...meownership/hometown_boy_makes_good.pdf	Hometown Boy Makes Good
https://www.phfa.org/...ship/owning_a_home_has_helped_julie.pdf	Julie wanted a home that offer...
https://www.phfa.org/...ownership/homeownership_opens_doors.pdf	Linda wanted her family to exp...
https://www.phfa.org/...eownership/finding_their_first_home.pdf	Marcus and Michelle wanted a h...
https://www.phfa.org/..._Roots_in_a_Small_Pennsylvania_Town.pdf	Newlywed Couple Puts Down Root...
https://www.phfa.org/..._a_home_has_made_all_the_difference.pdf	Owning a home has made all the...
https://www.phfa.org/...meownership/renter_to_homeownership.pdf	PHFA helps long time renters b...
https://www.phfa.org/...ories/homeownership/Michaels_Family.pdf	The Michaels family wanted a h...
https://www.phfa.org/...ancial_assistance/a_better_tomorrow.pdf	Assistance from PHFA helped Da...
https://www.phfa.org/...ck-from-the-brink-in-chester-county.pdf	Back from the brink in Chester...
https://www.phfa.org/..._back_from_the_brink_of_foreclosure.pdf	Coming back from the brink of ...
https://www.phfa.org/...ancial_assistance/paying_it_forward.pdf	Paying it Forward
https://www.phfa.org/...stance/saving_the_family_home_twice.pdf	PHFA was able to help save the...
https://www.phfa.org/...istance/2016_Foreclosure_Prevention.pdf	Saving their home starts a new...
https://www.phfa.org/...ss_stories/counseling/home_schooled.pdf	Home Schooled
https://www.phfa.org/...eownership_counseling_helped_ejetta.pdf	Homebuyer counseling helped Ej...
https://www.phfa.org/...eling/counselor_saves_a_family_home.pdf	Housing counselor Rita helped ...
https://www.phfa.org/...assion_for_homeownership_counseling.pdf	Nikki has a passion for helpin...
https://www.phfa.org/...utting_to_good_use_what_she_learned.pdf	Putting to good use what she l...
https://www.phfa.org/...ng-a-good-example-in-fayette-county.pdf	Setting a good example in Faye...
https://www.phfa.org/...eling/2016_Counseling_And_Education.pdf	She did her homework to become...
https://www.phfa.org/..._counselor_makes_all_the_difference.pdf	When Regis lost his job as a c...
https://www.phfa.org/...ories/rental_housing/a_caring_heart.pdf	A Caring Heart
https://www.phfa.org/...l_housing/alfreds_life_of_hard_work.pdf	Alfred wanted senior housing h...
https://www.phfa.org/...tment_turns_hardship_into_happiness.pdf	An affordable apartment turns ...
https://www.phfa.org/...ng/feels-like-home-in-carbon-county.pdf	Feels like home in Carbon coun...
https://www.phfa.org/.../rental_housing/2016_Rental_Housing.pdf	Finding his way home
...

External Links (link to pages on other websites) - 14
URL	Anchor Text
https://loansphereser...cingdigital.bkiconnect.com/phfa/#/login	Account Login
https://www.phfatraining.org	Online Homebuyer Course
http://www.commonwealthcornerstone.org/	Commonwealth Cornerstone Group
http://www.pahousingsearch.com	PA Housing Search
https://aka.ms/sspr	Self Service Password Reset
https://loansphereser...cingdigital.bkiconnect.com/phfa/#/login	Login
https://pahaf.org/	PAHAF
https://phfa.wd5.myworkdayjobs.com/PHFA	Employment
https://www.hud.gov/program_offices/fair_housing_equal_opp
https://www.facebook.com/phfa.org	Facebook
https://twitter.com/phfatweets	Twitter
https://www.youtube.com/user/watchPHFA	YouTube
https://www.linkedin.com/company/pa-housing-finance-agency/	LinkedIn
https://www.flickr.com/photos/phfa	Flickr

reasonable number of links (below 100) per page will give a better user experience.

Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.

Images

Total Images	Alt Present	Alt Missing
13	13	0

Excellent! all images are associated with an ALT value.

Image URL - 13
URL	ALT Text
http://phfa.org/images/banner/phfa_banner_bw_tiny.jpg	PHFA black and white printer l...
http://phfa.org/images/homepage/roof-repair-shingles_300.jpg	photo of a man on roof install...
http://phfa.org/images/homepage/man-and-woman-frustrated-with-bills_300.jpg	image of man and woman frustra...
http://phfa.org/images/homepage/septic-tanks.jpg	PENNVEST Homeowner Septic Prog...
http://phfa.org/images/homepage/money-house-help_300.jpg	photo of money and wooden hous...
http://phfa.org/images/homepage/laurie_h.jpg	photo of a housing home improv...
http://phfa.org/images/homepage/PAHAF-Logo.png	PAHFA logo
http://phfa.org/images/stories/2015/homeownership-200.jpg	photo for Homeownership story
http://phfa.org/images/stories/2017/foreclosureprevention-200.jpg	photo for Foreclosure Preventi...
http://phfa.org/images/stories/2016/counseling-300.jpg	photo for Housing Counseling s...
http://phfa.org/images/stories/2017/rentalhousing-200.jpg	photo for Rental Housing story
http://phfa.org/images/stories/2017/communitydevelopment-200.jpg	photo for Community Revitaliza...
http://phfa.org/images/icons/eho-white.png	Equal Housing Opportunity Logo

search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.

CSS

Style Block In Same Page	Links to External Style Files	Total
5	17	22

Too many (17) external style sheet files , it will slow down the downloading.

Links To External Stylesheet Files - 17
Stylesheet URL	rel	type
http://phfa.org/App_Themes/jquery-ui.structure.min.css?v=1.12.1	stylesheet	text/css
http://phfa.org/App_Themes/phfa/custom.min.css?v=20201006	stylesheet	text/css
http://phfa.org/App_Themes/phfa/navbar-custom.css?v=20160930	stylesheet	text/css
http://phfa.org/App_Themes/navbar-phfa.css?v=20160930	stylesheet	text/css
http://phfa.org/App_Themes/adjustments.min.css?v=20180605	stylesheet	text/css
http://phfa.org/App_Themes/footer.min.css?v=20180605	stylesheet	text/css
http://phfa.org/App_Themes/base/theme.min.css?v=1.12.1	stylesheet	text/css
http://phfa.org/App_Themes/start/jquery-ui.theme.min.css?v=1.12.1	stylesheet	text/css
http://phfa.org/App_Themes/flick/jquery-ui.theme.css?v=1.11.4-20160930	stylesheet	text/css
http://phfa.org/App_Themes/flick-cupertino.css?v=20160930	stylesheet	text/css
http://phfa.org/App_Themes/start-redmond.css?v=20160930	stylesheet	text/css
http://phfa.org/font-awesome/4.7.0/css/font-awesome.min.css?v=4.7.0	stylesheet	text/css
http://phfa.org/App_Themes/google-search.css?v=20190930	stylesheet	text/css
http://phfa.org/App_Themes/print.css	stylesheet	text/css
http://phfa.org/App_Themes/navbar-consumers.css	stylesheet	text/css
http://phfa.org/App_Themes/banner-calltoaction.css	stylesheet	text/css
http://phfa.org/App_Themes/homepage.css?v=20230222.01	stylesheet	text/css

Script

Scripts Block In Same Page	Links to External Script Files	Total
20	10	30

Too many (10) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 10
Script URL	Type
https://www.googletagmanager.com/gtag/js?id=G-GZ7T1W3RV2
http://phfa.org/modernizr/modernizr.custom.min.js?v=3.3.1
http://phfa.org/fonts/google.webfonts.min.js?v=1.5.3
http://phfa.org/jquery/jquery-1.12.3.min.js?v=1.12.3
http://phfa.org/bootstrap/bootstrap-3.3.6.min.js?v=3.3.6
http://phfa.org/jquery-ui/jquery-ui.min.js?v=1.12.1
http://phfa.org/js/externalLinkMessage.min.js?v=20220301
http://phfa.org/js/trackGTAG.js?v=20231031
http://phfa.org/js/function_emailpop.min.js?v=20220301
http://phfa.org/js/jquery.browser.min.js?v=20180605

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.

Blog Or News Release

Link to Blog / News Release Page
http://phfa.org/news/	PHFA News Center

Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.

Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.

DMOZ Listing

No

Your site is not listed in the DMOZ Open Directory. DMOZ Open Directory Project

Google Analytics

Analytics Service is not implemented for the site.

Google Page Rank

5 Excellent! the website has a high page rank (5/10).

0 - 1	2 - 3	4 - 10
5
Poor	Good	Excellent

Social Engagement

Your site has a fair social media engagement, which can be improved though.

Facebook Likes 60

Facebook Shares 252

Facebook Comments 63

Tweets 3

LinkedIn 21

Social Media Integration

Excellent! your site is well integrated with social media networks.

Facebook Page	https://www.facebook.com/phfa.org
Twitter Account	https://twitter.com/phfatweets
Google+ Page	Not Found

Trustworthiness

0

No Trustworthiness Score is calculated for the site.

0 - 19	20 - 39	40 - 59	60 - 79	80 - 100
0
Very Poor	Poor	Unsatisfactory	Good	Excellent

Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.

Child Safe

0 No Child Safe Score is calculated for the site.

0 - 19	20 - 39	40 - 59	60 - 79	80 - 100
0
Very Poor	Poor	Unsatisfactory	Good	Excellent

Safe Browsing

Safe! the site phfa.org is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.

Traffic Rank

981,363^th most visited website in the world.
your site has a fair good traffic rank across the world.

Websites On Same Server

Excellent! You do have very few domains (1 - phfa.org) hosted on the same server as phfa.org (ip : 50.224.83.5).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.

Server Location

your server (IP : 50.224.83.5) is located at United States

ensure your server is not located far away from most of your site visitors.

HTTP Compression

No

your website server does not support HTTP Compression.

Caching

No

your website server does not support Caching.

Server Signature

Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.

Domain Age

28 years, 120 days old ( 1st registered on : 1996-09-16 )

[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires

2 years, 242 days from today ( expires on : 2027-09-14 )

[ To check the detailed whois info, Use this Whois Lookup Tool ]

domain is expiring soon.

Domain Info

phfa.org ( 8 characters )

Domain Registrar : Public Interest Registry

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On	Last Modified On	Expires On
1996-09-16	2023-03-08	2027-09-14
28 years, 120 days old	1 year, 312 days ago	2 years, 242 days from today

28 years, 120 days old

Domain Name Servers used by phfa.org
DNS Name	IP Address
ns13.worldnic.com	162.159.26.214
ns14.worldnic.com	162.159.27.150

You have a nice choice of domain name, which is of a right length (8 characters).

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.

phfa.org

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