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amexgiftcard.com favicon amexgiftcard.com

Excellent Practice25
Improvement Could be Made9
Critical Issues to Attend13

5

Dec 18, 2024 04:11 AM

Click To Re-generate Current Report

Recommended Actions

  • Create one H1 element for your page, put the most important keywords in.
  • Create and add a robots.txt for your site.
  • Create a XML sitemap for your site.
  • Add in more high quality text content and make the text to code ration to be within 15%-70%.
  • Move the 110 inline css components to an external style sheet file.
  • Use url rewrite techniques to create short, relevant and easy to remember urls.
  • Reduce number of links to other pages.
  • Add more authoritative back-links for your site.
  • Add more authoritative back-links for your site.
  • Implement HTTP compression for your site.
  • ...     26
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Detailed Reviews

Related Category
Most related categories of this website.

art   club   courses   electronics   gifts   money   shop   television  

Title
Buy Personal and Business Gift Cards Online | American Express

Words count: 9    Unique Words: 9    Length: 62 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description
Shop around or buy American Express personal or business gift cards online, you will find the perfect gift for family & friends or for employees, clients & customers.

Words count: 26    Length: 166 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


The description is too long! It has more than 160 characters

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
Buy Personal and Business Gift Cards Online | American ... www.amexgiftcard.com/
Shop around or buy American Express personal or business gift cards online, you will find the perfect gift for family & friends or for employees, clients & ...

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords
american express, gift cards, buy gift cards, gift cards online, business gift cards

Words count: 13    Length: 84 characters    keyword phrases count : 5

Excellent! Your meta keywords contains 10-20 words.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Keyword Occurrences in Different Sections
Wordkeyword domain title descriptionheadingcontent
2 words:40% (2/5)
american express 0   (0%)
gift cards 0   (0%)
3 words:60% (3/5)
buy gift cards 0   (0%)
gift cards online 0   (0%)
business gift cards 0   (0%)


Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

add  american  anniversary  balance  birthday  browser  business  buy  card  check  christmas  classic  compare  congratulations  create  custom  designs  disabled  employee  express  faqs  festive  gift  gold  holiday  javascript  kind  occasions  online  orders  personal  photo  popular  search  shop  snow  snowflake  sparkle  upload  watercolor 

Top 20 Keywords
Total Terms Count: 504

It is nice! the word density is quite ok.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
gift 46 9.13%
card 41 8.13%
buy 17 3.37%
business 16 3.17%
compare 13 2.58%
gold 12 2.38%
add 12 2.38%
custom 10 1.98%
create 9 1.79%
personal 9 1.79%
holiday 8 1.59%
upload 8 1.59%
designs 8 1.59%
photo 7 1.39%
occasions 6 1.19%
orders 6 1.19%
shop 5 0.99%
search 5 0.99%
snowflake 5 0.99%
online 4 0.79%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
024440000002254

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H2>

(24)
Gift Cards
Popular Business Gift Cards
Designs by Occasions
Personalize Your Gift Card
Popular Personal Gift Cards
Designs by Occasions
Personalize Your Gift Card
Personalize Your Gift Card
Create a Custom Business Gift Card
Personalize Your eGift Card
Business-Themed Gift Cards​
Large Business Orders
Popular Occasions
More Occasions
Blog and Support
GIFT CARDS AND BUSINESS GIFT CARDS
Gifting is in Full Bloom
GIFT CARDS AND BUSINESS GIFT CARDS
Gifting is in Full Bloom
Popular Gift Card Designs
Get the Latest Updates
ABOUT
LINKS YOU MAY LIKE
ADDITIONAL INFORMATION

<H3>

(4)
Custom Gift Cards 
eGift Cards 
Large Business Orders
*Terms and Conditions

<H4>

(4)
Widely accepted
No usage fees
No expiration
Add to mobile wallet
<STRONG> (22)JavaScript seems to be disabled in your browser.
Search
Shop Now
Shop All Occasions
Quick Gifting Withoutthe Guesswork
The RealHoliday Magic
Classic Gold Amex Gift Card
Watercolor Snow Holiday Business Gift Card
Gold Snowflake
Gold Sparkle
Blue Facet Snowflake
Festive Gold Gift Card
Red Holiday Box
Custom Gift Card-Photo
Season's Greetings
Christmas Evergreen Gift Card
Golden Hanukkah Gift Card
Kwanzaa Sparkle Business Gift Card
Already a Cardholder?
What is my balance?
Where is my order?
How can I get help?


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level
40.6

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
Language
en Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Favicon
Excellent! the website has a shortcut favicon image.

RSS
the website does not have a RSS Feed.

Robots.txt
Robots.txt is not presented for the site.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.16 seconds - 234.18 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
5.35 s 0.04 s 0.04 s 0.01 s 3.00 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
37 Kb (37,468 bytes)

Excellent! the page size is just nice, that is within 30K-150K!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
37 Kb (37,468 bytes) 4 Kb (3,760 bytes) 34 Kb (33,708 bytes) 11.15 %


The Text/HTML Code Ratio is a bit too low, you may not have enough content to rank well!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
110 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
1 redirection was detected for loading this page.

Using HTTPS
Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites https://www.amexgiftcard.com/ and http://amexgiftcard.com are resolved to the same url :https://www.amexgiftcard.com/

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
URL Rewrite
Non SEO Friendly URLs
http://amexgiftcard.com/business-gift-cards.html?theme=top-sellers
http://amexgiftcard.com/business-gift-cards.html?theme=thank-you
http://amexgiftcard.com/business-gift-cards.html?theme=employee-appreciation
http://amexgiftcard.com/business-gift-cards.html?theme=congratulations
http://amexgiftcard.com/business-gift-cards.html?theme=birthday
http://amexgiftcard.com/business-gift-cards.html?theme=anniversary-and-wedding
http://amexgiftcard.com/business-gift-cards.html?theme=anytime
http://amexgiftcard.com/business-gift-cards.html?theme=custom-card
http://amexgiftcard.com/personal-gift-cards.html?type=mail
http://amexgiftcard.com/personal-gift-cards.html?theme=top-sellers
http://amexgiftcard.com/personal-gift-cards.html?theme=thank-you
http://amexgiftcard.com/personal-gift-cards.html?theme=birthday
http://amexgiftcard.com/personal-gift-cards.html?theme=congratulations
http://amexgiftcard.com/personal-gift-cards.html?theme=anniversary-and-wedding
http://amexgiftcard.com/personal-gift-cards.html?theme=baby
http://amexgiftcard.com/personal-gift-cards.html?theme=anytime
http://amexgiftcard.com/personal-gift-cards.html?type=mail
http://amexgiftcard.com/personal-gift-cards.html?theme=custom-card&type=mail
http://amexgiftcard.com/business-gift-cards.html?theme=custom-card&type=mail
http://amexgiftcard.com/busin...ards.html?theme=employee-appreciation&type=mail
http://amexgiftcard.com/busin...gift-cards.html?theme=congratulations&type=mail
http://amexgiftcard.com/business-gift-cards.html?theme=birthday&type=mail
http://amexgiftcard.com/business-gift-cards.html?theme=thank-you&type=mail
http://amexgiftcard.com/business-gift-cards.html?type=mail
http://amexgiftcard.com/business-gift-cards.html?amp%3Btype=mail&theme=holiday
http://amexgiftcard.com/busin...ards.html?theme=employee-appreciation&type=mail
http://amexgiftcard.com/business-gift-cards.html?theme=birthday&type=mail
http://amexgiftcard.com/busin...gift-cards.html?theme=congratulations&type=mail
http://amexgiftcard.com/business-gift-cards.html?theme=anniversary-and-wedding
http://amexgiftcard.com/business-gift-cards.html?theme=birthday&type=mail
http://amexgiftcard.com/business-gift-cards.html?theme=congratulations&type=mail
http://amexgiftcard.com/busin...ft-cards.html?theme=employee-appreciation&type=mail
http://amexgiftcard.com/business-gift-cards.html?theme=graduation
http://amexgiftcard.com/business-gift-cards.html?theme=thank-you
http://amexgiftcard.com/business-gift-cards.html?type=mail
http://amexgiftcard.com/personal-gift-cards.html?type=mail
http://amexgiftcard.com/business-gift-cards.html?type=mail
https://www.amexgiftcard.com/business-gift-cards.html?type=mail
https://www.amexgiftcard.com/business-gift-cards.html?type=mail
http://amexgiftcard.com/business-gift-cards.html?theme=top-sellers&type=mail
https://www.amexgiftcard.com/business-gift-cards.html?theme=anytime
http://amexgiftcard.com/business-gift-cards.html?theme=congratulations&type=mail
http://amexgiftcard.com/business-gift-cards.html?theme=thank-you&type=mail
http://amexgiftcard.com/business-gift-cards.html?theme=birthday
https://www.amexgiftcard.com/business-gift-cards.html?type=mail
https://www.amexgiftcard.com/...usiness-gift-cards.html?theme=custom-card&type=mail
https://www.amexgiftcard.com/business-gift-cards.html?type=email
https://www.amexgiftcard.com/business-gift-cards.html?type=mail


You may use url rewrite techniques to make these 48 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
Excellent! your do not use underscore in your URLs.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Links
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
177 18 195


Too many links (195), it may be considered as spam!

Internal Links (link to pages within this domain) - 177
URL Anchor Text
http://amexgiftcard.com/#contentareaSkip to Content
https://www.amexgiftcard.com/frequently-asked-questions/FAQs
https://amexgiftcard.com/balanceCheck Balance
https://www.amexgiftcard.com/...93d3cuYW1leGdpZnRjYXJkLmNvbS8~/Sign In
https://www.amexgiftcard.com/...93d3cuYW1leGdpZnRjYXJkLmNvbS8~/
https://www.amexgiftcard.com/
https://www.amexgiftcard.com/checkout/cart/My Cart
https://www.amexgiftcard.com/gift-card-programhere
https://www.amexgiftcard.com/customer/account/
https://www.amexgiftcard.com/catalogsearch/advanced/Advanced Search
https://www.amexgiftcard.com/
https://www.amexgiftcard.com/...93d3cuYW1leGdpZnRjYXJkLmNvbS8~/Sign In
https://www.amexgiftcard.com/...93d3cuYW1leGdpZnRjYXJkLmNvbS8~/
http://amexgiftcard.com/customer/accountMy Account
https://amexgiftcard.com/balanceCheck Balance
http://amexgiftcard.com/holiday-gift-cardsHoliday
https://www.amexgiftcard.com/business-gift-cards.htmlBusiness Gift Cards
https://www.amexgiftcard.com/classic-gold-business.htmlClassic Gold
https://www.amexgiftcard.com/watercolor-snow-business.htmlWatercolor Snow
https://www.amexgiftcard.com/...e-facet-snowflake-business.htmlBlue Facet Snowflake
https://www.amexgiftcard.com/gold-sparkle-business.htmlGold Sparkle
https://www.amexgiftcard.com/seasons-greetings-business.htmlSeason's Greetings
https://www.amexgiftcard.com/thank-pinstripes.htmlThank Pinstripes
https://www.amexgiftcard.com/gold-snowflake-business-2.htmlGold Snowflake
https://www.amexgiftcard.com/festive-gold-business.htmlFestive Gold
http://amexgiftcard.com/business-gift-cards.htmlSee All Cards
http://amexgiftcard.com/holiday-gift-cardsHoliday
http://amexgiftcard.com/busin...ft-cards.html?theme=top-sellersTop Sellers
http://amexgiftcard.com/busin...gift-cards.html?theme=thank-youThank you
http://amexgiftcard.com/busin...tml?theme=employee-appreciationEmployee Appreciation
http://amexgiftcard.com/busin...ards.html?theme=congratulationsCongratulations
http://amexgiftcard.com/busin...-gift-cards.html?theme=birthdayBirthday
http://amexgiftcard.com/busin...l?theme=anniversary-and-weddingAnniversary
http://amexgiftcard.com/busin...s-gift-cards.html?theme=anytimeAnytime
http://amexgiftcard.com/business-gift-cards.htmlSee All Designs
http://amexgiftcard.com/busin...ft-cards.html?theme=custom-cardCreate a Custom Card
https://www.amexgiftcard.com/personal-gift-cards.htmlPersonal Gift Cards
https://www.amexgiftcard.com/classic-gold-personal.htmlClassic Gold
https://www.amexgiftcard.com/watercolor-snow.htmlWatercolor Snow Holiday Gift C...
https://www.amexgiftcard.com/festive-gold.htmlFestive Gold Gift Card
https://www.amexgiftcard.com/gold-sparkle.htmlGold Sparkle
https://www.amexgiftcard.com/custom-gift-card-photo.htmlCustom Gift Card-Photo
https://www.amexgiftcard.com/christmas-evergreen.htmlChristmas Evergreen Gift Card
https://www.amexgiftcard.com/gold-snowflake.htmlGold Snowflake
https://www.amexgiftcard.com/enchanted-christmas.htmlEnchanted Christmas Gift Card
http://amexgiftcard.com/personal-gift-cards.html?type=mailSee All Cards
http://amexgiftcard.com/holiday-gift-cardsHoliday
http://amexgiftcard.com/perso...ft-cards.html?theme=top-sellersTop Sellers
http://amexgiftcard.com/perso...gift-cards.html?theme=thank-youThank you
http://amexgiftcard.com/perso...-gift-cards.html?theme=birthdayBirthday
http://amexgiftcard.com/perso...ards.html?theme=congratulationsCongratulations
http://amexgiftcard.com/perso...l?theme=anniversary-and-weddingAnniversary
http://amexgiftcard.com/personal-gift-cards.html?theme=babyBaby
http://amexgiftcard.com/perso...l-gift-cards.html?theme=anytimeAnytime
http://amexgiftcard.com/personal-gift-cards.html?type=mailSee All Designs
http://amexgiftcard.com/perso...tml?theme=custom-card&type=mailCreate a Custom Card
http://amexgiftcard.com/busin...tml?theme=custom-card&type=mailCreate A Custom Design
http://amexgiftcard.com/custom-card-business-photo.htmlUpload Your Own Photo
http://amexgiftcard.com/custom-card-business-logo.htmlUpload Your Own Logo
http://amexgiftcard.com/custom-photo-business-egift.htmlUpload Your Own Photo
http://amexgiftcard.com/#Large Orders
http://amexgiftcard.com/busin...oyee-appreciation&type=mailThank Pinstripes
http://amexgiftcard.com/busin...e=congratulations&type=mailClassic Gold
http://amexgiftcard.com/busin...ml?theme=birthday&type=mailCustom Card
http://amexgiftcard.com/busin...l?theme=thank-you&type=mailCongrats Stars
http://amexgiftcard.com/business-gift-cards.html?type=mailShop Now
http://amexgiftcard.com/#Occasions
http://amexgiftcard.com/busin...l?amp%3Btype=mail&theme=holidayHoliday
http://amexgiftcard.com/busin...oyee-appreciation&type=mailEmployee Appreciation
http://amexgiftcard.com/busin...ml?theme=birthday&type=mailBirthday
http://amexgiftcard.com/busin...e=congratulations&type=mailCongratulations
http://amexgiftcard.com/holiday-gift-cardsHoliday
http://amexgiftcard.com/busin...l?theme=anniversary-and-weddingAnniversary
http://amexgiftcard.com/busin...s.html?theme=birthday&type=mailBirthday
http://amexgiftcard.com/busin...theme=congratulations&type=mailCongratulations
http://amexgiftcard.com/busin...employee-appreciation&type=mailEmployee Appreciation
http://amexgiftcard.com/busin...ift-cards.html?theme=graduationGraduation
http://amexgiftcard.com/busin...gift-cards.html?theme=thank-youThank you
http://amexgiftcard.com/business-gift-cards.html?type=mailShop All Occasions
http://amexgiftcard.com/Our Blog
http://amexgiftcard.com/frequently-asked-questions/FAQs
https://amexgiftcard.com/balanceCheck Balance
http://amexgiftcard.com/frequently-asked-questionsFAQs
http://amexgiftcard.com/personal-gift-cards.html?type=mail
http://amexgiftcard.com/business-gift-cards.html?type=mail
http://amexgiftcard.com/custom-card-business-&solid=35.html
https://www.amexgiftcard.com/classic-gold-business.html
https://www.amexgiftcard.com/silver-metal.html
https://www.amexgiftcard.com/red-holiday-box-business.html
https://www.amexgiftcard.com/holiday-gift-cardsShop Now
https://www.amexgiftcard.com/...iness-gift-cards.html?type=mail
https://www.amexgiftcard.com/holiday-gift-cardsShop Now
https://www.amexgiftcard.com/...e-facet-snowflake-business.html
https://www.amexgiftcard.com/classic-gold-business.html
https://www.amexgiftcard.com/gold-snowflake-business-2.html
https://www.amexgiftcard.com/holiday-gift-cardsShop Now
https://www.amexgiftcard.com/...iness-gift-cards.html?type=mail
https://www.amexgiftcard.com/holiday-gift-cardsShop Now
http://amexgiftcard.com/holiday-gift-cards
http://amexgiftcard.com/busin...tml?theme=top-sellers&type=mail
...

External Links (link to pages on other websites) - 18
URL Anchor Text
https://www.americanexpress.c...disclosures/privacy-center.htmlPrivacy Statement
https://www.americanexpress.c...nt/prepaid/state-licensing.htmlMoney Services Business Disclo...
http:/AmexGiftCard.comAmexGiftCard.com
http:/AmexGiftCard.comAmexGiftCard.com
https://www.americanexpress.c...er_about_about_american_expressAbout American Express
https://www.americanexpress.c...s.html?inav=footer_Terms_of_UseTerms of Service
https://www.americanexpress.c...l?inav=footer_privacy_statementPrivacy Center
https://info.evidon.com/pub_info/16876AdChoices
https://www.americanexpress.com/us/security-center/Security Center
https://www.serve.comServe®
https://www.bluebird.comBluebird®
https://www.americanexpress.c...er_about_about_american_expressAbout American Express
https://www.serve.comServe®
https://www.bluebird.comBluebird®
https://www.americanexpress.c...s.html?inav=footer_Terms_of_UseTerms of Service
https://www.americanexpress.c...l?inav=footer_privacy_statementPrivacy Center
https://info.evidon.com/pub_info/16876AdChoices
https://www.americanexpress.com/us/security-center/Security Center

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Images
Total Images Alt Present Alt Missing
71 69 2


2 images do not have Alt values.

Image URL - 71
URL ALT Text
https://www.amexgiftcard.com/media/wysiwyg/icon_mobile_personal_2x.pngPersonal Gift Cards
https://www.amexgiftcard.com/media/wysiwyg/icon_mobile_personal_2x.pngPersonal Gift Cards
https://www.amexgiftcard.com/media/wysiwyg/icon_mobile_business_2x.pngBusiness Gift Cards
https://www.amexgiftcard.com/media/wysiwyg/icon_mobile_business_2x.pngBusiness Gift Cards
https://www.amexgiftcard.com/media/wysiwyg/icon_mobile_custom_2x.pngCustom Gift Cards
https://www.amexgiftcard.com/media/wysiwyg/icon_mobile_custom_2x.pngCustom Gift Cards
https://www.amexgiftcard.com/media/wysiwyg/Card_1_5_.pngFeatured Card 1
https://www.amexgiftcard.com/media/wysiwyg/Card_1_Mobile_4_.pngFeatured Card 1
https://www.amexgiftcard.com/media/wysiwyg/Card_2_5_.pngFeatured Card 2
https://www.amexgiftcard.com/media/wysiwyg/Card_2_Mobile_6_.pngFeatured Card 2
https://www.amexgiftcard.com/media/wysiwyg/Card_3_5_.pngFeatured Card 3
https://www.amexgiftcard.com/media/wysiwyg/Card_3_Mobile_6_.pngFeatured Card 3
https://www.amexgiftcard.com/media/wysiwyg/Desktop_Hero_3_.pngHero Banner
https://www.amexgiftcard.com/media/wysiwyg/Mobile_Hero_5_.pngHero Banner
https://www.amexgiftcard.com/media/wysiwyg/Card_1_Copy.pngFeatured Card 1
https://www.amexgiftcard.com/media/wysiwyg/Card_1_Mobile_Copy_1_.pngFeatured Card 1
https://www.amexgiftcard.com/media/wysiwyg/Card_2_Copy.pngFeatured Card 2
https://www.amexgiftcard.com/media/wysiwyg/Card_2_Mobile_Copy_1_.pngFeatured Card 2
https://www.amexgiftcard.com/media/wysiwyg/Card_3_Copy.pngFeatured Card 3
https://www.amexgiftcard.com/media/wysiwyg/Card_3_Mobile_Copy_1_.pngFeatured Card 3
https://www.amexgiftcard.com/media/wysiwyg/Desktop_Hero_Copy.pngHero Banner
https://www.amexgiftcard.com/media/wysiwyg/Mobile_Hero_Copy_1.pngHero Banner
https://www.amexgiftcard.com/media/wysiwyg/abol_icon_holiday_6.svgTop Sellers Occasion
https://www.amexgiftcard.com/media/wysiwyg/abol_icon_holiday_7.svgTop Sellers Occasion
https://www.amexgiftcard.com/media/wysiwyg/ABOL_Top_Sellers.pngTop Sellers Occasion
https://www.amexgiftcard.com/media/wysiwyg/ABOL_Top_Sellers_1.pngTop Sellers Occasion
https://www.amexgiftcard.com/media/wysiwyg/icon_anytime_occasions.svgAnytime Occasion
https://www.amexgiftcard.com/media/wysiwyg/icon_anytime_occasions_1.svgAnytime Occasion
https://www.amexgiftcard.com/media/wysiwyg/ABOL_Congrats_2.pngCongrats Occasion
https://www.amexgiftcard.com/media/wysiwyg/ABOL_Congrats_2.pngCongrats Occasion
https://www.amexgiftcard.com/media/wysiwyg/Thank-you.pngThank You Occasion
https://www.amexgiftcard.com/media/wysiwyg/Thank-you-mob.pngThank You Occasion
https://www.amexgiftcard.com/media/wysiwyg/ABOL_Birthday_5.pngBirthday Occasion
https://www.amexgiftcard.com/media/wysiwyg/ABOL_Birthday_6.pngBirthday Occasion
https://www.amexgiftcard.com/...49c9/a/b/abol_evergreen_classic_gold_v11_080223.pngClassic Gold Amex Gift Card
https://www.amexgiftcard.com/...49c9/a/b/abol_holiday_watercolor_snow_v8_080223.pngWatercolor Snow Holiday Busine...
https://www.amexgiftcard.com/...9c9/a/b/abol_holiday_gold_snowflake_v7_082322_3.pngGold Snowflake
https://www.amexgiftcard.com/...349c9/a/b/abol_evergreen_gold_sparkle_v6_082322.pngGold Sparkle
https://www.amexgiftcard.com/...b/abol_holiday_blue_facet_snowflake_v7_080223_2.pngBlue Facet Snowflake
https://www.amexgiftcard.com/...b/abol_flk_evergreen_festive_gold_v3_bol_090723.pngFestive Gold Gift Card
https://www.amexgiftcard.com/...7f34f349c9/a/b/abol_holiday_red_box_v6_080223_2.pngRed Holiday Box
https://www.amexgiftcard.com/...42c1936dce85a2fd37f34f349c9/c/u/customcard_full.pngCustom Gift Card-Photo
https://www.amexgiftcard.com/...bol_holiday_seasons_greetings_trees_v7_082322_1.pngSeason's Greetings
https://www.amexgiftcard.com/...c9/a/b/abol_wht_holiday_evergreen_v2_bol_090723.pngChristmas Evergreen Gift Card
https://www.amexgiftcard.com/.../abol_flk_holiday_golden_hanukkah_v2_bol_090723.pngGolden Hanukkah Gift Card
https://www.amexgiftcard.com/...c9/a/b/abol_kwanzaa_kwanzaa_sparkle_v5_080223_1.pngKwanzaa Sparkle Business Gift ...
https://www.amexgiftcard.com/media/wysiwyg/Feature-Icons-1-deskp.pngWidely accepted image
https://www.amexgiftcard.com/media/wysiwyg/Feature-Icons-1-mobl.pngWidely accepted image
https://www.amexgiftcard.com/media/wysiwyg/Feature-Icons-2-deskp.pngNo usage fees image
https://www.amexgiftcard.com/media/wysiwyg/Feature-Icons-2-mobl.pngNo usage fees image
https://www.amexgiftcard.com/media/wysiwyg/Feature-Icons-3-deskp.pngNo expiration image
https://www.amexgiftcard.com/media/wysiwyg/Feature-Icons-3-mobl.pngNo expiration image
https://www.amexgiftcard.com/media/wysiwyg/Feature-Icons-4.pngAdd to mobile wallet image
https://www.amexgiftcard.com/media/wysiwyg/Feature-Icons-4-mob.pngAdd to mobile wallet image
https://www.amexgiftcard.com/...wysiwyg/Feature_Section_Custom_Card_Holiday_1_1.pngCustom Gift Card Feature
https://www.amexgiftcard.com/...wysiwyg/Feature_Section_Custom_Card_Holiday_1_1.pngCustom Gift Card Feature
https://www.amexgiftcard.com/media/wysiwyg/ABOL-features-eGift.pngeGift Card Feature
https://www.amexgiftcard.com/media/wysiwyg/ABOL-features-eGift.pngeGift Card Feature
https://www.amexgiftcard.com/media/wysiwyg/ABOL-features-lbo.pngLarge Business Orders Feature
https://www.amexgiftcard.com/media/wysiwyg/ABOL-features-lbo.pngLarge Business Orders Feature
https://www.amexgiftcard.com/media/wysiwyg/ABOL_cardholder_card.pngcardholder-card image
https://www.amexgiftcard.com/media/wysiwyg/ABOL_cardholder_card.pngcardholder-card image
https://www.amexgiftcard.com/media/wysiwyg/ABOL_cardholder_truck.pngcardholder-truck image
https://www.amexgiftcard.com/media/wysiwyg/ABOL_cardholder_truck.pngcardholder-truck image
https://www.amexgiftcard.com/media/wysiwyg/ABOL_cardholder_messages.pngcardholder-messages image
https://www.amexgiftcard.com/media/wysiwyg/ABOL_cardholder_messages.pngcardholder-messages image
https://www.amexgiftcard.com/media/wysiwyg/bottom-banner-card-desc.png2nd banner - Shoes Fashion Gif...
https://www.amexgiftcard.com/media/wysiwyg/bottom-banner-card-mob.png2nd banner - Shoes Fashion Gif...
https://www.amexgiftcard.com/media/wysiwyg/footer-logo.png
https://www.amexgiftcard.com/media/wysiwyg/footer-logo.pngAmerican Express Logo
https://c.evidon.com/pub/icong1.png


search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
CSS
Style Block In Same Page Links to External Style Files Total
15 3 18


You have 15 style blocks in the same file, try to put them in a separate file.

Links To External Stylesheet Files - 3
Stylesheet URL rel type
https://www.amexgiftcard.com/...che/merged/3b2ba9d5dc9fb992731dbddd03068152.min.cssstylesheettext/css
https://www.amexgiftcard.com/...288/frontend/Incomm/amex/en_US/css/styles-l.min.cssstylesheettext/css
https://www.amexgiftcard.com/...552288/frontend/Incomm/amex/en_US/css/print.min.cssstylesheettext/css

Script
Scripts Block In Same Page Links to External Script Files Total
92 14 106


Too many (14) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 14
Script URL Type
http://amexgiftcard.com/yon-eue-helpe-euen-prost-A-Fromis-so-Banquos-sha
http://amexgiftcard.com/ruxitagentjs_ICA2NVfqru_10219210719121502.jstext/javascript
https://www.amexgiftcard.com/...288/frontend/Incomm/amex/en_US/requirejs/require.jstext/javascript
https://www.amexgiftcard.com/...omm/amex/en_US/Magento_QuickCheckout/js/disabled.jstext/javascript
https://www.amexgiftcard.com/...frontend/Incomm/amex/en_US/mage/requirejs/mixins.jstext/javascript
https://www.amexgiftcard.com/...comm/amex/en_US/magepack/requirejs-config-common.jstext/javascript
https://www.amexgiftcard.com/.../Incomm/amex/en_US/magepack/requirejs-config-cms.jstext/javascript
https://www.amexgiftcard.com/...2288/frontend/Incomm/amex/en_US/requirejs-config.jstext/javascript
https://www.amexgiftcard.com/...731552288/frontend/Incomm/amex/en_US/js/stepCode.jstext/javascript
https://cdn.glassboxcdn.com/incomm/amexbol/p/detector-dom.min.js
https://assets.adobedtm.com/0170f43a527f/c1ac7d10a035/launch-89887326c6ce.min.js
https://www.google.com/recapt....js?render=6LfydrQZAAAAAPG3duV4fv8SH9PI-HHvpfoddDEN
https://prod.accdab.net/cdn/cs/X7wgiOx2MHLod2xMWdJkFVDfK8Y.jstext/javascript
http://amexgiftcard.com/_Inca...A=719d34d31c8e3a6e6fffd425f7e032f3&ns=1&cb=13753236text/javascript

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page
https://www.americanexpress.c...disclosures/privacy-center.htmlPrivacy Statement


Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing
No

Your site is not listed in the DMOZ Open Directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Social Media Integration
Your site is not integrated with Facebook, Twitter or Google+.

Facebook PageNot Found
Twitter AccountNot Found
Google+ PageNot Found


Trustworthiness
0

No Trustworthiness Score is calculated for the site.

0
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
0 No Child Safe Score is calculated for the site.

0
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Safe Browsing
Safe! the site amexgiftcard.com is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
102,264th most visited website in the world.
18,605th most visited website in United States  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You do have very few domains (3 - bluebird.com, amexgiftcard.com, serve.com) hosted on the same server as amexgiftcard.com (ip : 45.60.11.91).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
HTTP Compression
No

your website server does not support HTTP Compression.

Caching
No

your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
22 years, 106 days old ( 1st registered on : 2002-09-08 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires
0 years, 259 days from today ( expires on : 2025-09-08 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

domain is expiring in less than a year.

Domain Info
amexgiftcard.com ( 16 characters )

Domain Registrar : CSC Corporate Domains, Inc.

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
2002-09-08 2024-08-14 2025-09-08
22 years, 106 days old 0 years, 130 days ago 0 years, 259 days from today
22 years, 106 days old


Domain Name Servers used by amexgiftcard.com
DNS Name IP Address
ns1.incomm.com74.122.146.137
ns2.incomm.com74.122.146.138
ns3.incomm.com74.122.145.137
ns4.incomm.com74.122.145.138


Domain is going to expire in less than a year time (0 years, 259 days from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.

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