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Excellent Practice26
Improvement Could be Made10
Critical Issues to Attend12
Nov 7, 2024 07:41 PM

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Detailed Reviews

Related Category
Most related categories of this website.

art   festival   food   library   museum   recipes   science   television  

Title
Bookshop Santa Cruz

Words count: 3    Unique Words: 3    Length: 19 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description
Words count: 0    Length: 0 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


Meta Description is not set.

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
Bookshop Santa Cruz www.bookshopsantacruz.com/

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

Page description is missing.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords
Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

american  author  award  bestseller  book  bookshop  bull  club  cruz  current  events  fiction  finalist  indie  instant  ldquo  life  love  mdash  memoir  national  pick  post  price  prize  rdquo  reading  recipes  rsquo  rsvp  santa  series  staff  story  times  today  winner  winning  year  york 

Top 20 Keywords
Total Terms Count: 3,783

Excellent! No terms has a density of more than 3%, all are optimized to be within 1% - 3%.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
current 93 2.46%
price 93 2.46%
bestseller 76 2.01%
times 75 1.98%
pick 65 1.72%
york 64 1.69%
staff 57 1.51%
book 47 1.24%
bull 46 1.22%
mdash 28 0.74%
author 26 0.69%
prize 21 0.56%
rsquo 20 0.53%
national 20 0.53%
award 19 0.50%
story 18 0.48%
ldquo 16 0.42%
club 14 0.37%
winner 14 0.37%
rdquo 14 0.37%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
11311100000200127

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H1>

(1)
Home Page

<H2>

(13)
Main navigation
Utility Menu
Upcoming Events
Bookshop Santa Cruz Staff Recommendations
Hardcover Fiction Bestsellers
Hardcover Nonfiction Bestsellers
Trade Paperback Fiction Bestsellers
Trade Paperback Nonfiction Bestsellers
Join our newsletter
Upcoming Event
More Links
Connect
Footer utility menu

<H3>

(111)
CANCELED: MORTON MARCUS POETRY READING WITH ELLEN BASS
Rosemary Wells, The Little Chefs
The Hive Live! featuring Gary Young & Elizabeth Robinson
Bookshop's Birthday Party & Preview Sale for Readers' Club Members
Bookshop's Birthday Sale: 20% Off Storewide & Books Online
Bookshop's Birthday Sale: 20% Off Storewide & Books Online
Mac Barnett, Santa's First Christmas
Chris Benner & Manuel Pastor, Charging Forward
An Evening with Marilynne Robinson: Noel Q King Memorial Lecture
Chanukah Story Hour
Winter Reading Program Mixer
The Hive Live! Featuring Rick Barot & Cintia Santana
A Celebration of Steve Lawton & Otter B Books
Jennifer Finney Boylan, Cleavage
The Message
The Mighty Red: A Novel
Revenge of the Tipping Point: Overstories, Superspreaders, and the Rise of Social Engineering
Easy Weeknight Dinners: 100 Fast, Flavor-Packed Meals for Busy People Who Still Want Something Good to Eat [A Cookbook]
Season of the Swamp: A Novel
Into the Uncut Grass
The Truth According to Ember
James: A Novel
Survival Is a Promise: The Eternal Life of Audre Lorde
Intermezzo: A Novel
Entitlement: A Novel
Bright I Burn: A Novel
Orbital
Swordcrossed
Fang Fiction: A Novel
We Solve Murders: A Novel
Model Home: A Novel
The City in Glass
Be Ready When the Luck Happens: A Memoir
Over Work: Transforming the Daily Grind in the Quest for a Better Life
The Indian Card: Who Gets to Be Native in America
Nexus: A Brief History of Information Networks from the Stone Age to AI
Matty Matheson: Soups, Salads, Sandwiches: A Cookbook
Milk Street Bakes: A Baking Book with 200 Sweet and Savory Recipes
Bog Myrtle
The Strangest Fish
Rez Ball
My Mexican Kitchen: 100 Recipes Rich with Tradition, Flavor, and Spice: A Cookbook
Bay Area Wildlife: An Irreverent Guide
The Food Forward Garden: A Complete Guide to Designing and Growing Edible Landscapes
Blood Over Bright Haven: A Novel
Every Valley: The Desperate Lives and Troubled Times That Made Handel's Messiah
The Grey Wolf: A Novel (Chief Inspector Gamache Novel #19)
Intermezzo: A Novel
James: A Novel
The God of the Woods: A Novel
Tell Me Everything: Oprah's Book Club: A Novel
Playground: A Novel
The Life Impossible: A Novel
The Women: A Novel
The Blue Hour: A Novel
Somewhere Beyond the Sea (Cerulean Chronicles #2)
The Mighty Red: A Novel
The Wood at Midwinter
All Fours: A Novel
Absolution: A Southern Reach Novel (The Southern Reach Series #4)
The Wedding People: A Novel
The Message
Be Ready When the Luck Happens: A Memoir
Patriot: A Memoir
Revenge of the Tipping Point: Overstories, Superspreaders, and the Rise of Social Engineering
What I Ate in One Year: (and related thoughts)
Nexus: A Brief History of Information Networks from the Stone Age to AI
Framed: Astonishing True Stories of Wrongful Convictions
The Creative Act: A Way of Being
Into the Uncut Grass
Meditations for Mortals: Four Weeks to Embrace Your Limitations and Make Time for What Counts
Brothers
The Anxious Generation: How the Great Rewiring of Childhood Is Causing an Epidemic of Mental Illness
The Demon of Unrest: A Saga of Hubris, Heartbreak, and Heroism at the Dawn of the Civil War
Justine Cooks: A Cookbook: Recipes (Mostly Plants) for Finding Your Way in the Kitchen
Demon Copperhead: A Novel
The Vegetarian: A Novel
North Woods: A Novel
Fourth Wing (The Empyrean #1)
The Berry Pickers: A Novel
A Court of Thorns and Roses
Tomorrow, and Tomorrow, and Tomorrow: A novel
The Pumpkin Spice Café (Dream Harbor #1)
The Boyfriend
The Housemaid
The Best American Short Stories 2024
The Thursday Murder Club: A Novel (A Thursday Murder Club Mystery #1)
The Midnight Library: A GMA Book Club Pick (A Novel)
Never Whistle at Night: An Indigenous Dark Fiction Anthology
The House in the Cerulean Sea (Cerulean Chronicles #1)
The Backyard Bird Chronicles
The Art Thief: A True Story of Love, Crime, and a Dangerous Obsession
Braiding Sweetgrass: Indigenous Wisdom, Scientific Knowledge and the Teachings of Plants
All About Love: New Visions (Love Song to the Nation #1)
The Hundred Years' War on Palestine: A History of Settler Colonialism and Resistance, 1917–2017
The Body Keeps the Score: Brain, Mind, and Body in the Healing of Trauma
Democracy Awakening: Notes on the State of America
The 2025 Old Farmer's Almanac Trade Edition
The Truths We Hold: An American Journey
The Best American Essays 2024
Doppelganger: A Trip into the Mirror World
...
<I> (2)


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level
44.4

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
Language
en Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Favicon
Excellent! the website has a shortcut favicon image.

RSS
the website does not have a RSS Feed.

Robots.txt
Robots.txt is not presented for the site.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.16 seconds - 203.98 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
4.66 s 0.04 s 0.03 s 0.01 s 2.61 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
33 Kb (32,636 bytes)

Excellent! the page size is just nice, that is within 30K-150K!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
33 Kb (32,636 bytes) 29 Kb (28,831 bytes) 4 Kb (3,805 bytes) 757.71 %


The Text/HTML Code Ratio is a bit too high, it might be considered as spam by search engines.

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
Excellent! No Inline CSS is detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
1 redirection was detected for loading this page.

Using HTTPS
Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites http://www.bookshopsantacruz.com and http://bookshopsantacruz.com are resolved to the same url :https://bookshopsantacruz.com/

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
IP Canonicalization
Excellent! IP address of the site http://23.185.0.3 is forwarded to its domain name site https://bookshopsantacruz.com/.

URL Rewrite
Non SEO Friendly URLs
http://bookshopsantacruz.com/user/login?current=/


You may use url rewrite techniques to make these 1 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
Excellent! your do not use underscore in your URLs.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Links
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
182 16 198


Too many links (198), it may be considered as spam!

Internal Links (link to pages within this domain) - 182
URL Anchor Text
http://bookshopsantacruz.com/#main-contentSkip to main content
http://bookshopsantacruz.com/
http://bookshopsantacruz.com/booksBooks
http://bookshopsantacruz.com/catalog/2024-winter-newsletterWinter Newsletter 2024
http://bookshopsantacruz.com/holidaysHolidays
http://bookshopsantacruz.com/booksBrowse By Category
http://bookshopsantacruz.com/curated-book-listsBook Lists
http://bookshopsantacruz.com/staff-picksStaff Picks
http://bookshopsantacruz.com/books...wsletters-and-publicationsBookshop Newsletters
http://bookshopsantacruz.com/gift-cardGift Cards
http://bookshopsantacruz.com/events/calendarEvents
http://bookshopsantacruz.com/code-conduct-audience-membersCode of Conduct
http://bookshopsantacruz.com/event-FAQFAQ
http://bookshopsantacruz.com/upcoming-eventsUpcoming Events
http://bookshopsantacruz.com/bookshop-santa-cruz-servicesServices
http://bookshopsantacruz.com/used-booksWe Buy Used Books
http://bookshopsantacruz.com/consignment-programConsignment Program
http://bookshopsantacruz.com/kids-review-programsKids Reviews Programs
http://bookshopsantacruz.com/school-librariesSchool Libraries
http://bookshopsantacruz.com/bulk-book-salesBulk Book Sales
http://bookshopsantacruz.com/careers-bookshopCareers at Bookshop
http://bookshopsantacruz.com/holiday-book-driveHoliday Book Drive
http://bookshopsantacruz.com/catalog/ucsc-slug-shopGifts & Slug Shop
http://bookshopsantacruz.com/catalog/ucsc-slug-shop/apparelUCSC Apparel
http://bookshopsantacruz.com/catalog/ucsc-slug-shop/giftsUCSC Gifts
http://bookshopsantacruz.com/catalog/ucsc-slug-shop/kidsUCSC Kids
https://bookshopsantacruz.com/products/tags/bookshop-merchBookshop Apparel
http://bookshopsantacruz.com/gift-cardGift Cards
http://bookshopsantacruz.com/user/login?current=/Log in
http://bookshopsantacruz.com/wishlistWishlists
http://bookshopsantacruz.com/cartCart
https://bookshopsantacruz.com/catalog/2024-winter-newsletterImage
https://bookshopsantacruz.com/rosemary-wellsImage
http://bookshopsantacruz.com/fall-reading-guide-2024Image
https://bookshopsantacruz.com/mac-barnettImage
http://bookshopsantacruz.com/eventsUpcoming Events
http://bookshopsantacruz.com/morton-marcus-poetry-2024
http://bookshopsantacruz.com/morton-marcus-poetry-2024CANCELED: MORTON MARCUS POETRY...
http://bookshopsantacruz.com/rosemary-wells
http://bookshopsantacruz.com/rosemary-wellsRosemary Wells, The Little Che...
http://bookshopsantacruz.com/hive-live-young-robinson
http://bookshopsantacruz.com/hive-live-young-robinsonThe Hive Live! featuring Gary ...
http://bookshopsantacruz.com/event...-sale-readers-club-members
http://bookshopsantacruz.com/event...-sale-readers-club-membersBookshop's Birthday Party & Pr...
http://bookshopsantacruz.com/event...-20-storewide-books-online
http://bookshopsantacruz.com/event...-20-storewide-books-onlineBookshop's Birthday Sale: 20% ...
http://bookshopsantacruz.com/event...-20-storewide-books-online
http://bookshopsantacruz.com/event...-20-storewide-books-onlineBookshop's Birthday Sale: 20% ...
http://bookshopsantacruz.com/mac-barnett
http://bookshopsantacruz.com/mac-barnettMac Barnett, Santa's First Chr...
http://bookshopsantacruz.com/charging-forward
http://bookshopsantacruz.com/charging-forwardChris Benner & Manuel Pastor, ...
http://bookshopsantacruz.com/marilynne-robinson
http://bookshopsantacruz.com/marilynne-robinsonAn Evening with Marilynne Robi...
http://bookshopsantacruz.com/chanukah-story-hour-2024
http://bookshopsantacruz.com/chanukah-story-hour-2024Chanukah Story Hour
http://bookshopsantacruz.com/wrp-mixer-2025
http://bookshopsantacruz.com/wrp-mixer-2025Winter Reading Program Mixer
http://bookshopsantacruz.com/hive-live-barot-santana
http://bookshopsantacruz.com/hive-live-barot-santanaThe Hive Live! Featuring Rick ...
http://bookshopsantacruz.com/steve-lawton
http://bookshopsantacruz.com/steve-lawtonA Celebration of Steve Lawton ...
http://bookshopsantacruz.com/jennifer-finney-boylan
http://bookshopsantacruz.com/jennifer-finney-boylanJennifer Finney Boylan, Cleava...
http://bookshopsantacruz.com/kids-cornerKids Corner
http://bookshopsantacruz.com/gift-cardGift Cards
http://bookshopsantacruz.com/list/used-booksUsed Books
http://bookshopsantacruz.com/list/...kshop-bestsellers-hardbackBestsellers
http://bookshopsantacruz.com/gift-cardBUY NOW! for
https://bookshopsantacruz.com/holidaysShop now for
http://bookshopsantacruz.com/list/...cruz-staff-recommendationsBookshop Santa Cruz Staff Reco...
http://bookshopsantacruz.com/list/...cruz-staff-recommendationsBrowse All ...
http://bookshopsantacruz.com/book/9780593230381Staff Pick ...
http://bookshopsantacruz.com/book/9780063277052Staff Pick ...
http://bookshopsantacruz.com/book/9780316575805Staff Pick ...
http://bookshopsantacruz.com/book/9780593836323Staff Pick ...
http://bookshopsantacruz.com/book/9781644453070Staff Pick ...
http://bookshopsantacruz.com/book/9780593729960Staff Pick ...
http://bookshopsantacruz.com/book/9780593642603Staff Pick ...
http://bookshopsantacruz.com/book/9780385550369Staff Pick ...
http://bookshopsantacruz.com/book/9780374603274Staff Pick ...
http://bookshopsantacruz.com/book/9780374602635Staff Pick ...
http://bookshopsantacruz.com/book/9780593718469Staff Pick ...
http://bookshopsantacruz.com/book/9780525658399Staff Pick ...
http://bookshopsantacruz.com/book/9780802163622Staff Pick ...
http://bookshopsantacruz.com/book/9781250341624Staff Pick ...
http://bookshopsantacruz.com/book/9780593729120Staff Pick ...
http://bookshopsantacruz.com/book/9780593653227Staff Pick ...
http://bookshopsantacruz.com/book/9780374607135Staff Pick ...
http://bookshopsantacruz.com/book/9781250348272Staff Pick ...
http://bookshopsantacruz.com/book/9780593799895Staff Pick ...
http://bookshopsantacruz.com/book/9781250801722Staff Pick ...
http://bookshopsantacruz.com/book/9781250903167Staff Pick ...
http://bookshopsantacruz.com/book/9780593734223Staff Pick ...
http://bookshopsantacruz.com/book/9781984862150Staff Pick ...
http://bookshopsantacruz.com/book/9780316538886Staff Pick ...
http://bookshopsantacruz.com/book/9781773218922Staff Pick ...
http://bookshopsantacruz.com/book/9781662620782Staff Pick ...
http://bookshopsantacruz.com/book/9780063160385Staff Pick ...
http://bookshopsantacruz.com/book/9780593796429Staff Pick ...
...

External Links (link to pages on other websites) - 16
URL Anchor Text
https://libro.fm/membership/new?bookstore=bookshopsantacruzAudiobooks
https://thi.ucsc.edu/event/ellen-b...ton-marcus-poetry-reading/RSVP to ...
https://forms.gle/LNdjFJ7AoToVdyPb7RSVP to ...
https://forms.gle/4nN2GPZGH6oKU4BK6RSVP to ...
https://forms.gle/fbR2ntR9m4t7RyDD9RSVP to ...
https://forms.gle/SF7UESdFkvReUak66RSVP to ...
https://thi.ucsc.edu/event/an-even...l-q-king-memorial-lecture/RSVP to ...
https://forms.gle/RbWhBwgDPxvfbKgk7RSVP to ...
https://forms.gle/pj58gwSoRy1Pmrja8RSVP to ...
https://forms.gle/7gbFxqY2Axrp4KHy7RSVP to ...
https://forms.gle/31B44dwo115XVd5e8RSVP to ...
https://forms.gle/btqcWhZ7UCvakdx7ARSVP to ...
https://www.libro.fm/bookshopsantacruzAudiobooks
https://www.facebook.com/BookshopSantaCruz
https://www.instagram.com/bookshopsc
https://www.indiecommerce.orgPowered by IndieCommerce

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Images
Total Images Alt Present Alt Missing
121 116 5


5 images do not have Alt values.

Image URL - 121
URL ALT Text
http://bookshopsantacruz.com/sites...ic/2024-09/bookshopsantacruz.png?itok=oNZe2vvdBookshop Santa Cruz logo
http://bookshopsantacruz.com/sites...0/winter-2024-nl-slider-copy.jpg?itok=2zqADKYEWinter Newsletter 2024
http://bookshopsantacruz.com/sites...0/slider-rosemary-wells-copy.jpg?itok=UpiY6ACVRosemary Wells 11/10
http://bookshopsantacruz.com/sites...2024-09/fall-reading-guide_0.png?itok=8BgnZHUPFall Reading Guide
http://bookshopsantacruz.com/sites...4-10/mac-barnett-slider-copy.jpg?itok=rRDuStsBMac Barnett event
http://bookshopsantacruz.com/sites...orton-marcus-ellen-bass-copy.jpg?itok=2_UBIxyeCanceled Ellen Bass
http://bookshopsantacruz.com/sites...b-square-rosemary-wells-copy.jpg?itok=WoNQukvbRosemary Wells event
http://bookshopsantacruz.com/sites...ung-robinson-web-square-copy.jpg?itok=vX5jjOyTHive Live with Gary Young & El...
http://bookshopsantacruz.com/sites...ay-sale-2024-fri-square-copy.jpg?itok=FfPWtpva58th Birthday Party & Sale
http://bookshopsantacruz.com/sites...ay-sale-2024-sat-square-copy.jpg?itok=vGVpSBVy58th Birthday Sale Saturday
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http://bookshopsantacruz.com/sites...11/holidays-call-action-copy.jpg?itok=z3Xr6SajBookshop holidays
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https://images.booksense.com/images/369/550/9780385550369.jpgJames: A Novel
https://images.booksense.com/images/918/418/9780593418918.jpgThe God of the Woods: A Novel
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https://images.booksense.com/images/277/489/9780593489277.jpgThe Life Impossible: A Novel
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https://images.booksense.com/images/205/881/9781250881205.jpgSomewhere Beyond the Sea (Ceru...
https://images.booksense.com/images/052/277/9780063277052.jpgThe Mighty Red: A Novel
https://images.booksense.com/images/481/734/9781639734481.jpgThe Wood at Midwinter
https://images.booksense.com/images/265/190/9780593190265.jpgAll Fours: A Novel
https://images.booksense.com/images/595/616/9780374616595.jpgAbsolution: A Southern Reach N...
https://images.booksense.com/images/576/899/9781250899576.jpgThe Wedding People: A Novel
https://images.booksense.com/images/381/230/9780593230381.jpgThe Message
https://images.booksense.com/images/895/799/9780593799895.jpgBe Ready When the Luck Happens...
https://images.booksense.com/images/969/320/9780593320969.jpgPatriot: A Memoir
https://images.booksense.com/images/805/575/9780316575805.jpgRevenge of the Tipping Point: ...
https://images.booksense.com/images/273/052/9781668052273.jpgWar
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https://images.booksense.com/images/223/734/9780593734223.jpgNexus: A Brief History of Info...
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https://images.booksense.com/images/371/377/9781649377371.jpgFourth Wing (The Empyrean #1)
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http://bookshopsantacruz.com/themes/custom/bookworm/images/ada_compliance.pngBookshop Santa Cruz has been r...


search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
CSS
Style Block In Same Page Links to External Style Files Total
2 6 8


Too many (6) external style sheet files , it will slow down the downloading.

Links To External Stylesheet Files - 6
Stylesheet URL rel type
https://use.typekit.com/bwp4rwr.cssstylesheet
http://bookshopsantacruz.com/sites...Zos8SVyWDR1P8AR7aD9M117MxyNi_hWBVGcJ4lzE_yGocustylesheet
http://bookshopsantacruz.com/sites...Zos8SVyWDR1P8AR7aD9M117MxyNi_hWBVGcJ4lzE_yGocustylesheet
http://bookshopsantacruz.com/modul...df/css/indiecommerce_wholesaler_cdf.css?sm6x7zstylesheet
http://bookshopsantacruz.com/sites...Zos8SVyWDR1P8AR7aD9M117MxyNi_hWBVGcJ4lzE_yGocustylesheet
http://bookshopsantacruz.com/sites...Zos8SVyWDR1P8AR7aD9M117MxyNi_hWBVGcJ4lzE_yGocustylesheet

Script
Scripts Block In Same Page Links to External Script Files Total
6 2 8


You have 6 script blocks in the same file, try to put them in a separate file.

Links To External Script Files - 2
Script URL Type
https://www.googletagmanager.com/gtag/js?id=G-B3YDHBHK16
http://bookshopsantacruz.com/sites...xJvU2qyJtl54H6klv4WalOV1I0MD9D6a3oIsQguL8Argpw

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page
http://bookshopsantacruz.com/book/9780593582305New Release ...


Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing
Yes

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Social Media Integration
Good! your site is integrated with social media.

Facebook Pagehttps://www.facebook.com/BookshopSantaCruz
Twitter AccountNot Found
Google+ PageNot Found


Trustworthiness
0

No Trustworthiness Score is calculated for the site.

0
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
0 No Child Safe Score is calculated for the site.

0
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Safe Browsing
Safe! the site bookshopsantacruz.com is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
Your site is not among the most visited 1 million websites in the world.
Websites On Same Server
Too Bad! You have too many domains (307 - wa.gov, newsbusters.org, usc.edu, ucsb.edu, seerinteractive.com, uoregon.edu, wustl.edu, discoveryeducation.com, formsite.com, ecu.edu, naturallycurly.com, rpi.edu, linux.com, freedomworks.org, ebsco.com, alldatapro.com, rotary.org, bncollege.com, csusb.edu, 511.org, vzaar.com, nhra.com, sfpl.org, iadb.org, additudemag.com, unfpa.org, audubon.org, humboldt.edu, qsrmagazine.com, arcadia.edu, foodrepublic.com, taxpolicycenter.org, barcoding.com, marshall.edu, bepress.com, theworld.org, discoverlosangeles.com, lvc.edu, metafaq.com, codekarate.com, floridastateparks.org, ncronline.org, csis.org, emerson.edu, blogactionday.org, purina.com, piggington.com, abtech.edu, georgiaaquarium.org, fournisseurs-electricite.com, techpresident.com, cabletv.com, nysenate.gov, blogmutt.com, teletech.com, smoothjazz.com, scscourt.org, jfponline.com, oxy.edu, faytechcc.edu, chattanoogastate.edu, wittenberg.edu, wokinfo.com, alvinailey.org, palmer.edu, noctrl.edu, parkinson.org, laserfiche.com, acacamps.org, aft.org, fredonia.edu, greenamerica.org, infoblox.com, urj.org, ttnews.com, jcu.edu, mercatus.org, bostondynamics.com, onecallnow.com, timessquarenyc.org, msdynamicsworld.com, greenhomeguide.com, myrcpl.com, nhm.org, societyforscience.org, acphs.edu, dupaco.com, k2.com, lexingtonky.gov, ascensus.com, wholegrainscouncil.org, popcenter.org, trucknews.com, aceee.org, buildingscience.com, cof.org, documentary.org, jaypeakresort.com, artstor.org, aultec.com, hotdocs.com, northmemorial.com, rocktape.com, aam-us.org, sempra.com, nadadventist.org, somfy.com, masterresource.org, operationhope.org, simpson.edu, caspercollege.edu, mbl.edu, e2open.com, leadingage.org, tulane.edu, case.edu, manncenter.org, americanbiosystems.com, hemophilia.org, southcoast.org, ebscohost.com, usbg.gov, esi-topics.com, scienceupdate.com, nnin.org, wmo.int, miusa.org, nyit.edu, ibl.bm, kftc.org, cto.int, miga.org, verite.org, hias.org, massinsight.org, climaterealityproject.org, ecotrust.org, commoncause.org, carie.org, coalitionforthehomeless.org, indianlaw.org, aclunc.org, lpfch.org, tpc-habitat.org, cu.edu, nuebrowstobrazilians.com, bigrockbeer.com, bitchmagazine.org, checkcity.com, skyandtelescope.com, vertafore.com, sf-planning.org, fcny.org, wlex18.net, sfusd.edu, revenuerocket.com, sterling.edu, cheerfulsw.com, c-axis.com, ukbms.org, sirono.com, digital.nyc, markhornfeld.com, cenie.eu, ioby.org, cocreatex.com, qcri.org, greenbusinessnetwork.org, responsibleshopper.org, scienceintheclassroom.org, fortive.com, somethingvintagerentals.com, hypothes.is, cncf.io, ustelecom.org, amespubliclibrary.org, thegreenespace.org, navigatingnuclear.com, agexplorer.com, floridadep.gov, theinvadingsea.com, uwofa.ca, penguinrandomhouse.ca, gapincsustainability.com, aaaspolicyfellowships.org, carrumhealth.com, 700milliongallons.org, popbopshopblog.com, njsiaa.org, everyaction.com, morneaushepell.com, makeovermonday.co.uk, discoverundeniablydairy.com, xfive.co, licehappens.com, 5womenartists.com, otheringandbelonging.org, ithaka.org, ccsso.org, rivervalley.edu, midatlanticsupply.net, shoptruespirit.com, socialandsustainable.com, justthenews.com, seeher.com, hfny.org, healthiergeneration.org, cloudblue.com, polarcaves.com, hiv-age.org, wedaways.com, scers.org, rigrest.com, millikin.edu, atsnj.org, gondolamovingequipment.com, alwaysasmile.net, epicpeople.org, a1treeredding.com, gocloudlogistics.com, sobrato.com, soundstationsecurity.net, samuelmerritt.edu, auduboncalifornia.org, aiprx.com, greatbackyardbirdcount.org, wirelesshart.com, audubonca.net, icoph.org, pashahawaii.com, carolinadonorservices.org, avantida.com, mashsf.com, solarpowerauthority.com, smallbizclub.com, rafbf.org, demandclimatejustice.org, famiizuu.ca, advanceforpt.com, drillingcontractor.org, vendimia.com.au, ymcadc.org, bios.edu, ecvision.com, keeshond.us, elitefleet.ca, tntpteachingfellows.org, auduboncalifornia.com, insidenewcity.com, nhsemployers.org, inmotionnow.com, amp-wp.org, chempetitive.info, mrchow.com, simondata.com, saintpeters.edu, tnecampus.org, bgcbc.org, collectiveimpactforum.org, truhearing.com, mytrugreenlawn.com, heatandcontrol.org, thatshoelady.co.za, urban-links.org, childrensaidnyc.org, rbwm.gov.uk, segalbenz.com, ncg.org, reformjudaism.org, rac.org, mpgnorth.com, symmetrymagazine.org, interactions.org, coronavirustoday.com, nciea.org, nafem.org, highlinepointe.com, nafcclinics.org, tbr.edu, odin.com, vickybakery.com, fscsolutions.biz, nisuscorp.com, todayshotelier.com, giddy.co, westerncity.com, yearup.org, goldstandard.org, cvglobal.co, englewoodhealth.org, sciencehistory.org, heritage.edu, fscindigenousfoundation.org, earlywarningsforall.org, iecc.edu, bookshopsantacruz.com, hiddenvalleykitchens.com, nsvrc.org, coker.edu, kubeweekly.io, audublog.org, milo.cl, rutgersfoundation.org, rascto.ca, lpsnrd.org, reachlocal.co.nz, penguinrandomhouseeducation.com) hosted on the same server as bookshopsantacruz.com (ip : 23.185.0.3).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
HTTP Compression
No

your website server does not support HTTP Compression.

Caching
No

your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
25 years, 237 days old ( 1st registered on : 1999-04-12 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires
3 years, 127 days from today ( expires on : 2028-04-11 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain is not expiring too soon.

Domain Info
bookshopsantacruz.com ( 21 characters )

Domain Registrar : Network Solutions, LLC

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
1999-04-12 2022-04-12 2028-04-11
25 years, 237 days old 2 years, 237 days ago 3 years, 127 days from today
25 years, 237 days old


Domain Name Servers used by bookshopsantacruz.com
DNS Name IP Address
ns81.worldnic.com162.159.26.131
ns82.worldnic.com162.159.27.117


Excellent! the Domain is of right length, easy to be remembered by visitors.

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.

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