dezhoudaily.com

	Excellent Practice	24

	Improvement Could be Made	12

	Critical Issues to Attend	14

Sep 11, 2024 09:35 AM

Recommended Actions

✔ Edit the title tag, ensure it contains 1-12 words, and with 10-70 characters.
✔ Create one H1 element for your page, put the most important keywords in.
✔ Write more in-depth content on the topics of your page.
✔ Create and add a robots.txt for your site.
✔ Create a XML sitemap for your site.
✔ Speed up your website.
✔ Add in more high quality text content and make the text to code ration to be within 15%-70%.
✔ Move the 47 inline css components to an external style sheet file.
✔ Reduce number of links to other pages.
✔ Add more authoritative back-links for your site.
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Detailed Reviews

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Most related categories of this website.

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Title

德州新闻网 - 权威媒体德州门户德州日报,德州晚报,德州24小时

Words count: 7 Unique Words: 7 Length: 84 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

The title is too long! It has more than 70 characters.

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.

Description

德州新闻网是由德州日报社主办的德州市唯一一家具有新闻发布资质的综合性网站，权威发布来自《德州日报》、《德州晚报》等媒体的新闻，密切关注世界动向，架设德州通往世界的桥梁；宣传党的路线方针政策，服务百姓生活。

Words count: 0 Length: 306 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]

The description is too long! It has more than 160 characters

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.

Google SERP Preview

德州新闻网 - 权威媒体德州门户德州日报,德州晚报,德州24小时 www.dezhoudaily.com/
德州新闻网是由德州日报社主办的德州市唯一一家具有新闻发布资质的综合性网站，权威发布来自《德州日报》、《德州晚报》等媒体的新闻，密切关注世界动向，架设德州通往世界的桥梁；宣传党的路线方针政策，服务百姓生活。

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.

Keywords

德州新闻网, 德州日报, 德州晚报, 网络问政, 德州门户, 德州信息港, 鲁北热线, 德州微博

Words count: 8 Length: 109 characters keyword phrases count : 8

The keywords is too short!
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Keyword Occurrences in Different Sections
Word		keyword	content
1 word	:	100% (8/8)
		德州新闻网	0 (0%)
		德州日报	0 (0%)
		德州晚报	0 (0%)
		网络问政	0 (0%)
		德州门户	0 (0%)
		德州信息港	0 (0%)
		鲁北热线	0 (0%)
		德州微博	0 (0%)

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.

Keywords Cloud

This keywords cloud gives your an idea of what are those important keywords appears in your website.

copy copyright dezhoudaily icp ldquo mdash middot nbsp rdquo reserved rights tips

Top 20 Keywords

Total Terms Count: 168

It is nice! the word density is quite ok.

Top 20 terms occurance and density
Keyword	In Body	Density
ldquo	51	30.36%
rdquo	50	29.76%
mdash	46	27.38%
middot	6	3.57%
nbsp	4	2.38%
tips	1	0.60%
icp	1	0.60%
copyright	1	0.60%
copy	1	0.60%
dezhoudaily	1	0.60%
rights	1	0.60%
reserved	1	0.60%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.

Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.

Highlight

<H1>	<H2>	<H3>	<H4>	<H5>	<H6>	<B>	<U>	<I>	<EM>	<STRONG>	Total
0	0	0	0	0	0	0	0	40	0	0	40

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<I> (40)

广告
广告
广告

HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page

Reading Level

100

The page text content is a bit too simple.

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.

Language

en Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.

Page Encoding

utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.

Favicon

Excellent! the website has a shortcut favicon image.

RSS

the website does not have a RSS Feed.

Robots.txt

Robots.txt is not presented for the site.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.

XML Sitemap

XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).

Loading Time

5.00 seconds - 4.18 Kb/s

The loading speed is normal, however it can be further improved.

Estimated loading time for different internet connections
Modem (56Kbits/s)	Mobile/HSDPAM (7.2Mbits/s)	ADSL (8Mbits/s)	Cable (30Mbits/s)	Optical Fibre (100Mbits/s)
2.98 s	0.02 s	0.02 s	0.01 s	1.67 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.

Total Size

21 Kb (20,892 bytes)

The page is a bit too small, it may not have enough relevant content to rank well!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading

Text To Code Ratio

Total Size	Text Size	HTML Code Size	Text/HTML Code Ratio
21 Kb (20,892 bytes)	32 Kb (32,488 bytes)	-12 Kb (-11,596 bytes)	0 %

The Text/HTML Code Ratio is a bit too low, you may not have enough content to rank well!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.

Flash

Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.

Frame

Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.

Inline CSS

47 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.

Nested Table

Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.

Plain Text Email

Excellent! No Plain Text Email is detected on this page.

Redirect Count

2 redirections were detected for loading this page.

Using HTTPS

Excellent! HTTPS is used for your page.

WWW Resolve

Excellent! the websites https://www.dezhoudaily.com/ and http://dezhoudaily.com are resolved to the same url :https://www.dezhoudaily.com/

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).

URL Rewrite

Excellent! your urls are clean.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.

Underscore In URL

Excellent! your do not use underscore in your URLs.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.

Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.

Links

Internal Links (link to pages within this domain)	External Links (link to pages on other websites)	Total
313	26	339

Too many links (339), it may be considered as spam!

Internal Links (link to pages within this domain) - 313
URL	Anchor Text
http://dezhoudaily.com/contribution/index	投稿专区
http://dezhoudaily.com/app/politics/index	网络问政
https://dzb.dezhoudaily.com/www/pay/index/ptype/dzrb	订阅数字报
http://dezhoudaily.com/index/member/index	个人收藏
http://dezhoudaily.com/index/login/edit	账户设置
http://dezhoudaily.com/p/1359193.html	投稿说明
https://about.dezhoudaily.com/ggjg/	广告服务
http://dezhoudaily.com/index/login/login	用户登录
http://dezhoudaily.com/index/login/regist	注册用户
http://dezhoudaily.com/p/1359193.html	投稿说明
https://about.dezhoudaily.com/ggjg/	广告服务
http://dezhoudaily.com/xuexi/	学习
http://dezhoudaily.com/news/	新闻
http://dezhoudaily.com/dzyw/	要闻
http://dezhoudaily.com/dzsz/	时政
http://dezhoudaily.com/dzsh/	社会
http://dezhoudaily.com/dzjj/	经济
http://dezhoudaily.com/shandong/	山东
http://dezhoudaily.com/guonei/	国内
http://dezhoudaily.com/guoji/	国际
http://dezhoudaily.com/tupian/	图片
https://shipin.dezhoudaily.com/	视频
https://dzb.dezhoudaily.com/	数字报
http://dezhoudaily.com/app/politics/index	网络问政
http://dezhoudaily.com/fazhi/	法治
http://dezhoudaily.com/pinglun/	评论
http://dezhoudaily.com/qwfb/	权威发布
http://dezhoudaily.com/dzxwwzt/	专题
http://dezhoudaily.com/renwu/	人物
https://edu.dezhoudaily.com/	教育
https://health.dezhoudaily.com/	健康
https://shipin.dezhoudaily.com/	影像
https://finance.dezhoudaily.com/	金融
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https://www.dezhoudaily.com/z/1662780	专题 \| 学习贯彻党的二十届三中全会精神
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http://dezhoudaily.com/#
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http://dezhoudaily.com/dzxwwzt/	新闻专题
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...

External Links (link to pages on other websites) - 26
URL	Anchor Text
https://sj.qq.com/appdetail/com.dzrbsoft.zaidezhou
http://wenming.dezhou.gov.cn/	德州文明网
https://www.12377.cn
https://www.sdjubao.cn
http://www.sdjubao.cn/portal/report/smrep.html?zxjb=sqqq
http://www.wenming.cn/wmsjzx/
https://sj.qq.com/appdetail/com.dzrbsoft.zaidezhou
http://www.lcxw.cn/	聊城新闻网
http://www.shm.com.cn/	水母网
http://www.wfnews.com.cn/	潍坊新闻网
http://www.my0538.com/	中华泰山网
http://www.e23.cn/	舜网
http://www.sdnews.com.cn/	鲁网
https://www.qingdaonews.com/	青岛新闻网
http://www.iqilu.com/	齐鲁网
https://www.dzwww.com/	大众网
http://www.dezhou.gov.cn/	中国德州
http://www.xinhuanet.com/	新华网
http://www.people.com.cn/	人民网
https://news.sdchina.com/	中国山东网
http://www.sjzdaily.com.cn/?COLLCC=414846520&	石家庄新闻网
https://beian.miit.gov.cn/	鲁ICP备11024252号-1
https://www.beian.gov.cn/por...emInfo?recordcode=37149202000012	鲁公网安备 37149202000012号
https://www.12377.cn/
https://www.12377.cn/node_548446.htm
https://www.sdjubao.cn/

reasonable number of links (below 100) per page will give a better user experience.

Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.

Images

Total Images	Alt Present	Alt Missing
56	12	44

44 images do not have Alt values.

Image URL - 56
URL	ALT Text
https://res.cms.dezhoudaily....f77ee8b1f1687b0bda6b8ffc2a/assets/dz/images/logo.png
https://res.cms.dezhoudaily....6f77ee8b1f1687b0bda6b8ffc2a/assets/ad/24download.jpg
https://img.cms.dezhoudaily....6/d9e0710e3f32216687a2a12e8ab82a49.jpg!w1180_h50.jpg	在习近平新时代中国特色社会主义思想指引下走在前挑大梁奋...
https://img.cms.dezhoudaily....1/62ee977ed7e74263bbfeaece25225392.jpg!w1180_h50.jpg	努力建设“信仰坚定崇德向善文化厚重和谐宜居人民满意”...
https://img.cms.dezhoudaily....6/1ea3f8cfaa90ca29bafb6b71df359ae2.jpg!w1180_h50.jpg
https://img.cms.dezhoudaily....539908ae64823397c6c67b65784c254c.jpeg!w780_h490.jpeg
https://img.cms.dezhoudaily....d82f76b00b41085ac47618caa1ea47a3.jpeg!w780_h490.jpeg
https://img.cms.dezhoudaily....8a8a8891067afa7f9818f9bc1290dc5a.jpeg!w780_h490.jpeg
https://img.cms.dezhoudaily....db23de9a9becdef81b3bc13e493d2aa5.jpeg!w780_h490.jpeg
https://img.cms.dezhoudaily....34b352850240c5096a8515e3d91d5223.jpeg!w780_h490.jpeg
https://img.cms.dezhoudaily..../d8b756515924ea64bfe9e3722e6cb602.jpeg!w160_h60.jpeg	奋进强国路阔步新征程
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https://www.beian.gov.cn/file/ghs.png
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search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.

CSS

Style Block In Same Page	Links to External Style Files	Total
1	4	5

Too many (4) external style sheet files , it will slow down the downloading.

Links To External Stylesheet Files - 4
Stylesheet URL	rel	type
https://res.cms.dezhoudaily....87b0bda6b8ffc2a/assets//dz/css/idangerous.swiper.css	stylesheet
https://res.cms.dezhoudaily....ffc2a/assets//dz/css/pro-index-wide.css?202310280930	stylesheet
https://res.cms.dezhoudaily....77ee8b1f1687b0bda6b8ffc2a/assets//dz/css/backtop.css	stylesheet
https://res.cms.dezhoudaily.com/assets/lib/dialog/style.css	stylesheet

Script

Scripts Block In Same Page	Links to External Script Files	Total
15	11	26

Too many (11) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 11
Script URL	Type
https://dup.baidustatic.com/js/ds.js
https://s97.cnzz.com/stat.php?id=1410003&web_id=1410003&show=pic
https://res.cms.dezhoudaily....b0bda6b8ffc2a/assets//dz/js/idangerous.swiper.min.js	text/javascript
https://res.cms.dezhoudaily....96f77ee8b1f1687b0bda6b8ffc2a/assets//dz/js/jquery.js	text/javascript
https://res.cms.dezhoudaily....77ee8b1f1687b0bda6b8ffc2a/assets//dz/js/pro-index.js	text/javascript
https://res.cms.dezhoudaily....6f77ee8b1f1687b0bda6b8ffc2a/assets//dz/js/backtop.js	text/javascript
https://res.cms.dezhoudaily.com/assets/lib/dialog/dialog.js	text/javascript
https://res.cms.dezhoudaily.com/assets/lib/dialog/dialog-modal.js	text/javascript
https://app.cms.dezhoudaily.com/assets/member/oauth.js	text/javascript
https://res.cms.dezhoudaily.com/assets/js/aes.js
https://res.cms.dezhoudaily....f77ee8b1f1687b0bda6b8ffc2a/assets//js/memberIndex.js	text/javascript

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.

Blog Or News Release

Link to Blog / News Release Page
http://dezhoudaily.com/news/	新闻
http://www.wfnews.com.cn/	潍坊新闻网

Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.

Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.

DMOZ Listing

Yes

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics

Analytics Service is not implemented for the site.

Google Page Rank

6 Excellent! the website has a high page rank (6/10).

0 - 1	2 - 3	4 - 10
6
Poor	Good	Excellent

Links From Root Domains

63
Excellent! You do have a lot of root domains (63) linked to your site dezhoudaily.com.

< 20	21 - 50	> 51
63
Poor	Good	Excellent

Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

Tips:
1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.

Social Media Integration

Your site is not integrated with Facebook, Twitter or Google+.

Facebook Page	Not Found
Twitter Account	Not Found
Google+ Page	Not Found

Trustworthiness

61

Excellent! the website has a good Trustworthiness Score (61/100).

0 - 19	20 - 39	40 - 59	60 - 79	80 - 100
61
Very Poor	Poor	Unsatisfactory	Good	Excellent

Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.

Child Safe

0 No Child Safe Score is calculated for the site.

0 - 19	20 - 39	40 - 59	60 - 79	80 - 100
0
Very Poor	Poor	Unsatisfactory	Good	Excellent

Safe Browsing

Safe! the site dezhoudaily.com is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.

Traffic Rank

873,122^th most visited website in the world.
your site has a fair good traffic rank across the world.

Websites On Same Server

Excellent! You do have very few domains (1 - dezhoudaily.com) hosted on the same server as dezhoudaily.com (ip : 59.110.244.146).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.

Server Location

your server (IP : 59.110.244.146) is located at China

ensure your server is not located far away from most of your site visitors.

HTTP Compression

No

your website server does not support HTTP Compression.

Caching

No

your website server does not support Caching.

Server Signature

Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.

Domain Age

20 years, 336 days old ( 1st registered on : 2003-10-18 )

[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires

0 years, 28 days from today ( expires on : 2024-10-17 )

[ To check the detailed whois info, Use this Whois Lookup Tool ]

domain is expiring in less than a year.

Domain Info

dezhoudaily.com ( 15 characters )

Domain Registrar : Alibaba Cloud Computing (Beijing

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On	Last Modified On	Expires On
2003-10-18	2003-10-18	2024-10-17
20 years, 336 days old	20 years, 336 days ago	0 years, 28 days from today

20 years, 336 days old

Domain Name Servers used by dezhoudaily.com
DNS Name	IP Address
dns7.hichina.com	120.76.107.63
dns8.hichina.com	120.76.107.44

Domain is going to expire in less than a year time (0 years, 28 days from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.