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hersheys.com favicon hersheys.com

Excellent Practice30
Improvement Could be Made11
Critical Issues to Attend11
Nov 29, 2024 05:53 PM

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Recommended Actions

  • Set meta keywords.
  • Create and add a robots.txt for your site.
  • Create a XML sitemap for your site.
  • Move the 42 inline css components to an external style sheet file.
  • Create blog entries.
  • Reduce the number of domains hosted on the same server of your site hersheys.com.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Extend the registration of your domain for a longer period.
  • Use more straight forward terms, avoid using too much jargon in the page content.
  • ...     27
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Detailed Reviews

Related Category
Most related categories of this website.

art   comics   dog   festival   inspiration   museum   planet   recipes  

Title
Hersheyland | Explore Hershey Products, Recipes, Crafts & More

Words count: 7    Unique Words: 7    Length: 62 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description
Hersheyland is home to our favorite dessert recipes, the latest candy innovations and endless sweet inspiration, from everyday treats to special occasion bakes.

Words count: 23    Length: 160 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


Excellent! Your meta description contains between 70 and 160 characters.

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
Hersheyland | Explore Hershey Products, Recipes, Crafts ... www.hersheys.com/
Hersheyland is home to our favorite dessert recipes, the latest candy innovations and endless sweet inspiration, from everyday treats to special occasion ...

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords
Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

activities  baking  birthdays  blossoms  brands  butter  cakes  candy  caramel  celebration  chocolate  christmas  cookies  day  desserts  explore  flavor  fun  gifts  hershey  hersheyland  holiday  ideas  inspiration  movie  occasion  peanut  popular  products  recipes  reg  rsquo  season  shop  snacks  sugar  sweet  syrup  treats  visit 

Top 20 Keywords
Total Terms Count: 611

It is nice! the word density is quite ok.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
hershey 22 3.60%
recipes 16 2.62%
baking 14 2.29%
hersheyland 13 2.13%
desserts 11 1.80%
chocolate 10 1.64%
inspiration 10 1.64%
holiday 9 1.47%
visit 8 1.31%
sweet 8 1.31%
explore 6 0.98%
brands 6 0.98%
activities 5 0.82%
rsquo 5 0.82%
products 5 0.82%
cookies 5 0.82%
celebration 5 0.82%
gifts 5 0.82%
ideas 4 0.65%
candy 4 0.65%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
17400000320044

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H1>

(1)
Make More Moments of Goodness

<H2>

(7)
Hersheyland is full of ways to make life a little sweeter!
Fall into the Holiday Season
Your Holiday Gifting Guide
Bake Your Day Brighter
Sweeten Your Everyday Moments
Still Scrolling? Try One of These!
Footer

<H3>

(4)
Find a special treat to bake with your kiddos.
Plan an awesome party.
Re-discover your favorite Hershey brands.
<I> (32)CLOSE


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level
41.6

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
Language
en-us Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Favicon
Excellent! the website has a shortcut favicon image.

RSS
the website does not have a RSS Feed.

Robots.txt
Robots.txt is not presented for the site.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.09 seconds - 257.43 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
3.31 s 0.03 s 0.02 s 0.01 s 1.85 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
23 Kb (23,169 bytes)

The page is a bit too small, it may not have enough relevant content to rank well!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
23 Kb (23,169 bytes) 5 Kb (4,549 bytes) 19 Kb (18,620 bytes) 24.43 %


Excellent! the text to html code ratio is just nice, that is within 15%-70%!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
42 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
2 redirections were detected for loading this page.

Using HTTPS
Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites http://www.hersheys.com and http://hersheys.com are resolved to the same url :https://www.hersheyland.com/

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
IP Canonicalization
IP address of the site http://199.232.89.91 is forwarded to https://www.hersheyland.com/, instead of to its domain name site hersheys.com.

URL Rewrite
Excellent! your urls are clean.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
Excellent! your do not use underscore in your URLs.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Links
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
103 14 117


You have more than 100 links (117).

Internal Links (link to pages within this domain) - 103
URL Anchor Text
http://hersheys.com/#main-contentSkip to main content
http://hersheys.com/home
http://hersheys.com/recipes.htmlRecipes
http://hersheys.com/recipes.htmlSee Recipe Ideas
http://hersheys.com/recipes/cakes.htmlCakes
http://hersheys.com/recipes/cookies-and-blossoms.htmlCookies & Blossoms
http://hersheys.com/recipes/cupcakes.htmlCupcakes
http://hersheys.com/recipes/brownies.htmlBrownies
http://hersheys.com/recipes/smores-desserts.htmlS'mores Desserts
http://hersheys.com/baking-resources.htmlBaking with Hershey
http://hersheys.com/home/inspiration.htmlInspiration
http://hersheys.com/home/inspiration.htmlGet Inspired
http://hersheys.com/home/all-crafts.htmlActivities
http://hersheys.com/birthdays.htmlBirthdays
http://hersheys.com/movie-night.htmlMovie Night
http://hersheys.com/themes/smores.htmlS'mores
http://hersheys.com/home/themes/sundaes.htmlSyrup & Sundaes
http://hersheys.com/home/themes/holiday.htmlHoliday
http://hersheys.com/brands.htmlOur Brands
http://hersheys.com/brands.htmlExplore all Brands
http://hersheys.com/brands/chocolate-brands.htmlChocolate
http://hersheys.com/brands/fruity-chewy-and-refreshing.htmlFruity, Chewy & Refreshing
http://hersheys.com/brands/snack-brands.htmlSnacks
http://hersheys.com/brands/plant-based.htmlPlant Based
http://hersheys.com/brands/baking-products.htmlBaking
http://hersheys.com/brands/zero-sugar.htmlZero Sugar
http://hersheys.com/products.htmlProducts
http://hersheys.com/about.htmlAbout
http://hersheys.com/about.htmlAbout Hersheyland
http://hersheys.com/about/history.htmlOur History
http://hersheys.com/stories.htmlStories & Inspiration
http://hersheys.com/about/faqs.htmlFAQs
http://hersheys.com/visit-us.htmlVisit Hershey, PA
http://hersheys.com/home
http://hersheys.com/recipes.htmlSee Recipe Ideas
http://hersheys.com/recipes/cakes.htmlCakes
http://hersheys.com/recipes/cookies-and-blossoms.htmlCookies & Blossoms
http://hersheys.com/recipes/cupcakes.htmlCupcakes
http://hersheys.com/recipes/brownies.htmlBrownies
http://hersheys.com/recipes/smores-desserts.htmlS'mores Desserts
http://hersheys.com/baking-resources.htmlBaking with Hershey
http://hersheys.com/home/inspiration.htmlGet Inspired
http://hersheys.com/home/all-crafts.htmlActivities
http://hersheys.com/birthdays.htmlBirthdays
http://hersheys.com/movie-night.htmlMovie Night
http://hersheys.com/themes/smores.htmlS'mores
http://hersheys.com/home/themes/sundaes.htmlSyrup & Sundaes
http://hersheys.com/home/themes/holiday.htmlHoliday
http://hersheys.com/brands.htmlExplore all Brands
http://hersheys.com/brands/chocolate-brands.htmlChocolate
http://hersheys.com/brands/fruity-chewy-and-refreshing.htmlFruity, Chewy & Refreshing
http://hersheys.com/brands/snack-brands.htmlSnacks
http://hersheys.com/brands/plant-based.htmlPlant Based
http://hersheys.com/brands/baking-products.htmlBaking
http://hersheys.com/brands/zero-sugar.htmlZero Sugar
http://hersheys.com/products.htmlProducts
http://hersheys.com/about.htmlAbout Hersheyland
http://hersheys.com/about/history.htmlOur History
http://hersheys.com/stories.htmlStories & Inspiration
http://hersheys.com/about/faqs.htmlFAQs
http://hersheys.com/visit-us.htmlVisit Hershey, PA
http://hersheys.com/recipes.htmlFind a special treat to bake w...
http://hersheys.com/home/inspiration.htmlPlan an awesome party.
http://hersheys.com/brands.htmlRe-discover your favorite Hers...
http://hersheys.com/home/themes/parties-and-occasions.htmlSee More Parties & Occasions
http://hersheys.com/home/themes/holiday.htmlHoliday Treats & Gifts ...
http://hersheys.com/stori...-friendsgiving-dessert-recipes.htmlCelebrate Friendsgiving ...
http://hersheys.com/home/themes/fall-bake.htmlFall Baking Sweepstakes ...
http://hersheys.com/stori...sy-christmas-desserts-for-kids.htmlKid’s Christmas Recipes ...
http://hersheys.com/produ...olate-peanut-butter-cup-1-4-oz.htmlREESE'S Chocolate Lava ...
http://hersheys.com/produ...olate-peanut-butter-cup-1-4-oz.htmlShare the Awesomeness ...
http://hersheys.com/stori...olo-chocolate-caramel-desserts.htmlSee the Recipes
http://hersheys.com/stori...e-stocking-stuffers-gift-guide.htmlStocking Stuffers ...
http://hersheys.com/activ...ies/holiday-candy-bar-wrappers.htmlHoliday Wrappers ...
http://hersheys.com/produ...ilk-chocolate-candy-9-5-oz-bag.htmlGrinch® KISSES ...
http://hersheys.com/activ.../edible-chocolate-shot-glasses.htmlChocolate Shot Glasses ...
http://hersheys.com/produ...nal-flavors-storybook-6-oz-box.htmlA Sweet Storybook ...
http://hersheys.com/stori...s/how-to-pack-and-ship-cookies.htmlHow to Send Cookies ...
http://hersheys.com/recip.../holiday-sugar-cookie-blossoms.htmlPOPULAR ...
http://hersheys.com/recipes/rolo-pretzel-delights.htmlPOPULAR ...
http://hersheys.com/recip...eses-peanut-butter-temptations.htmlPOPULAR ...
http://hersheys.com/recipes/red-velvet-cake-roll.htmlRed Velvet Cake Roll
http://hersheys.com/home/all-recipes.htmlBrowse All Recipes
http://hersheys.com/home/themes/parties-and-occasions.htmlSee More Occasion Inspiration
http://hersheys.com/themes/smores.htmlS'mores More Anytime ...
http://hersheys.com/birthdays.htmlHost a Birthday Bash ...
http://hersheys.com/movie-night.htmlSweet Streaming ...
http://hersheys.com/home/themes/sundaes.htmlSqueeze on the Fun ...
http://hersheys.com/baking-resources.htmlBaking With Hershey ...
http://hersheys.com/home/themes/parties-and-occasions.htmlSweet Ways to Celebrate ...
http://hersheys.com/baking-resources.html
http://hersheys.com/baking-resources.htmlGET BAKING TIPS & TRICKS
http://hersheys.com/activities.html
http://hersheys.com/activities.htmlSEE ACTIVITIES, GIFTS & MORE
http://hersheys.com/brands.html
http://hersheys.com/brands.htmlEXPLORE HERSHEY BRANDS
http://hersheys.com/about.html
http://hersheys.com/about.htmlABOUT HERSHEYLAND
http://hersheys.com/home
https://shop.hersheys.comShop Hershey Store
...

External Links (link to pages on other websites) - 14
URL Anchor Text
https://www.hersheyland.c...rand=Rolo%C2%AE&searchQuery=HolidayShop Candy
https://www.instagram.com/hersheylandVisit Hersheyland on Instagram
https://www.tiktok.com/@hersheylandVisit Hersheyland on TikTok
https://www.youtube.com/channel/UCSwX_0zWjWH7eOtvUcGL64wVisit Hersheyland on YouTube
https://www.facebook.com/people/Hersheyland/100093627783458Visit Hersheyland on Facebook
https://www.pinterest.com/hersheylandVisit Hersheyland on Pinterest
https://www.thehersheycompany.com/en_us/home/contact-us.htmlContact Customer Service
https://www.thehersheycompany.com/en_us/home.htmlThe Hershey Company
https://careers.thehersheycompany.comHershey Careers
https://www.hersheyfoodservice.com/home.htmlHershey Foodservice
https://privacyportal.one...4591938-731c-4d8d-a43f-37f7c1e7b359Privacy Choices
https://www.thehersheycom...m/en_us/home/notice-to-parents.htmlNotice to Parents
https://www.thehersheycom....com/en_us/home/privacy-policy.htmlPrivacy Policy
https://www.thehersheycom...n_us/home/terms-and-conditions.htmlTerms & Conditions

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Images
Total Images Alt Present Alt Missing
59 55 4


4 images do not have Alt values.

Image URL - 59
URL ALT Text
http://hersheys.com/conte...on/logos/hersheyland-logos/hersheyland_logo-holiday.pngHersheyland Logo
http://hersheys.com/conte...icons/2023-icons/Hersheyland-Nav-Icon_Recipes_Cakes.svgcake slice
http://hersheys.com/conte...s/Hersheyland-Nav-Icon_Recipes_Cookies-and-Blossoms.svgcookie with bite taken out of ...
http://hersheys.com/conte...ns/2023-icons/Hersheyland-Nav-Icon_Recipes_Cupcakes.svgcupcake
http://hersheys.com/conte...ns/2023-icons/Hersheyland-Nav-Icon_Recipes_Brownies.svgbrownies
http://hersheys.com/conte...s/Hersheyland-Nav-Icon_Parties-and-Occasions_Smores.svg
http://hersheys.com/conte...3-icons/Hersheyland-Nav-Icon_Our-Brands_Baking-test.svgmixing bowl
http://hersheys.com/conte...023-icons/Hersheyland-Nav-Icon_Gifts-and-Activities.pngall activities
http://hersheys.com/conte...ersheyland-Nav-Icon_Parties-and-Occasions_Birthdays.svgbirthday hat
http://hersheys.com/conte...sheyland-Nav-Icon_Parties-and-Occasions_Movie-Night.svgfilm reel
http://hersheys.com/conte...s/Hersheyland-Nav-Icon_Parties-and-Occasions_Smores.svgsmore
http://hersheys.com/conte...d-Nav-Icon_Parties-and-Occasions_Syrups-and-Sundaes.svgice cream sundae topped with c...
http://hersheys.com/conte...yland-Nav-Icon_Recipes_Seasonal_Holiday-Recipes-alt.svgsnowflake
http://hersheys.com/conte...023-icons/Hersheyland-Nav-Icon_Our-Brands_Chocolate.svgchocolate bar
http://hersheys.com/conte...heyland-Nav-Icon_Our-Brands_Fruity-Chewy-Refreshing.svgfresh fruit
http://hersheys.com/conte...s/2023-icons/Hersheyland-Nav-Icon_Our-Brands_Snacks.svgpretzels and popcorn
http://hersheys.com/conte...3-icons/Hersheyland-Nav-Icon_Our-Brands_Plant-Based.svgplant
http://hersheys.com/conte...yland/en-us/navigation/icons/2023-icons/2024-baking.svgmixing bowl
http://hersheys.com/conte...023-icons/Hersheyland-Nav-Icon_Our-Brands_ZeroSugar.svgzero sugar
http://hersheys.com/conte...s/2023-icons/Hersheyland-Nav-Icon_About_Our-History.svgmilton hershey
http://hersheys.com/conte.../Hersheyland-Nav-Icon_About_Stories-and-Inspiration.svglightbulb
http://hersheys.com/conte...on/icons/2023-icons/Hersheyland-Nav-Icon_About_FAQs.svgFAQs
http://hersheys.com/conte...cons/2023-icons/Hersheyland-Nav-Icon_About_Visit-Us.svgVisit Us
http://hersheys.com/conte...on/logos/hersheyland-logos/hersheyland_logo-holiday.pngHersheyland Logo
http://hersheys.com/home/...l1/image.coreimg.svg/1727447357988/kisses-wave-hero.svg
http://hersheys.com/home/...1727456736971/hersheyland-homepage-hero-wave-mobile.svg
http://hersheys.com/home/...col1/call_out_tile_copy/image.img.jpg/1727445895354.jpgcookie icon
http://hersheys.com/home/...col1/call_out_tile_copy/image.img.jpg/1732298774191.jpgparty hat icon
http://hersheys.com/home/...col1/call_out_tile_copy/image.img.jpg/1727445965280.jpgheart icon
http://hersheys.com/conte...eyland/en-us/life-style/home/nov24-Holiday%20Treats.pngmom-daughter-enjoying-hot-coco...
http://hersheys.com/conte...rsheyland/en-us/life-style/home/nov24-Friendsgiving.pnghershey cinnamon rolls
http://hersheys.com/conte...hersheyland/en-us/life-style/home/nov24-Sweepstakes.pngFall baking sweepstakes
http://hersheys.com/conte...eyland/en-us/life-style/home/nov24-Kids%20Christmas.pngwreath cookies with reese's pe...
http://hersheys.com/conte...s/life-style/home/september-quick-links-reeses-lava.pngcross section of reeses chocol...
http://hersheys.com/conte...ife-style/home/september-quick-links-reeses-caramel.pngcross section of reeses carame...
http://hersheys.com/conte...le/home/rolo-and-kisses-baking-blog-content-feature.jpgwoman pressing hersheys milk c...
http://hersheys.com/conte...and/en-us/life-style/home/nov24-Stocking%20Stuffers.pngstockings filled with holiday ...
http://hersheys.com/conte.../en-us/life-style/home/nov24-Holiday%20Wrappers%202.pngcandy bars wrapped in custom w...
http://hersheys.com/conte...m/hersheyland/en-us/life-style/home/Grinch%20Kisses.pngbag of grinch hersheys kisses
http://hersheys.com/conte...sheyland/en-us/life-style/home/nov24-Shot%20Glasses.pnghershey's chocolate shot glass...
http://hersheys.com/conte...sheyland/en-us/life-style/home/nov24-JR%20Storybook.pngholiday JOLLY RANCHER gummies ...
http://hersheys.com/conte...yland/en-us/life-style/home/nov24-Sending%20Cookies.pngbox of packed cookies
http://hersheys.com/conte...pes/recipe-images/766-holiday-sugar-cookie-blossoms.jpgholiday sugar cookie blossoms
http://hersheys.com/conte.../recipe-images/35-rolo-pretzel-delights-recipe-hero.jpgbatch of freshly made rolo pre...
http://hersheys.com/conte...s/recipe-images/917-plant-based-pb-temptations-hero.jpgreeses peanut butter temptatio...
http://hersheys.com/conte...ipes/recipe-images/143-red-velvet-cake-roll-cropped.pngRed Velvet Cake Roll
http://hersheys.com/conte...ersheyland/en-us/life-style/home/home-24-slider-3-1.jpgsmores ingredients on wooden s...
http://hersheys.com/conte...ersheyland/en-us/life-style/home/home-24-slider-3-2.jpgbirthday cake on table with pa...
http://hersheys.com/conte...ersheyland/en-us/life-style/home/home-24-slider-3-3.jpgmovie snack charcuterie board
http://hersheys.com/conte...ersheyland/en-us/life-style/home/home-24-slider-3-4.jpgstrawberry banana parfait
http://hersheys.com/conte...ersheyland/en-us/life-style/home/home-24-slider-3-5.jpgperson stirring baking ingredi...
http://hersheys.com/conte...ersheyland/en-us/life-style/home/home-24-slider-3-6.jpgman carrying child on back whi...
http://hersheys.com/home/...age.coreimg.jpeg/1714670440814/home-24-baking-tips.jpegcupcake dough in baking pan be...
http://hersheys.com/home/...mage.coreimg.jpeg/1714670456235/home-24-activities.jpegguess how many chocolates are ...
http://hersheys.com/home/...oreimg.gif/1714670469530/home-24-all-brands-feature.gifhersheys candies and snacks co...
http://hersheys.com/home/...l1/image.coreimg.jpeg/1714670483172/home-24-milton.jpegmilton hershey headshot
http://hersheys.com/conte...2/col1/image.coreimg.svg/1704469778187/kisses-group.svg
http://hersheys.com/conte...us/footer/logos/hersheyland_logo_transparent-footer.svgHersheyland logo - light gray
http://hersheys.com/content/dam/hersheyland/en-us/footer/icons/shopping-cart.pngShopping Cart


search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
CSS
Style Block In Same Page Links to External Style Files Total
6 24 30


Too many (24) external style sheet files , it will slow down the downloading.

Links To External Stylesheet Files - 24
Stylesheet URL rel type
http://hersheys.com/etc.c...lib-base.lc-89f44a324b9523602932749328f7ba99-lc.min.cssstylesheettext/css
http://hersheys.com/etc.c...ndencies.lc-89311e3d4d35304da21ba33905c69049-lc.min.cssstylesheettext/css
http://hersheys.com/etc.c...-revised.lc-40c1cf7fc80110f7e3c3e20690eddddc-lc.min.cssstylesheettext/css
http://hersheys.com/etc.c...lt-theme.lc-65da6237ccaa91b255dc1073ab8d06a7-lc.min.cssstylesheettext/css
http://hersheys.com/etc.c...lt-theme.lc-93363c2efd6d13dd1fa3b25eb4349754-lc.min.cssstylesheettext/css
http://hersheys.com/etc.c...lt-theme.lc-6ebc17ce52d0dd215070513d87b40416-lc.min.cssstylesheettext/css
http://hersheys.com/etc.c...lt-theme.lc-3a1d8ba23a74d285583a1011133f8095-lc.min.cssstylesheettext/css
http://hersheys.com/etc.c...lt-theme.lc-cf90838a994d1724e40530bb358f7a97-lc.min.cssstylesheettext/css
http://hersheys.com/etc.c...lt-theme.lc-628bb4c36e3633256988b63c4de4fcc1-lc.min.cssstylesheettext/css
http://hersheys.com/etc.c...lt-theme.lc-edfcd121962ac783884f663124939dca-lc.min.cssstylesheettext/css
http://hersheys.com/etc.c...lt-theme.lc-7df517796a26c41a1b3f8d1d0edca87b-lc.min.cssstylesheettext/css
http://hersheys.com/etc.c...lt-theme.lc-10a8ab84611053e25605b85432ca71fa-lc.min.cssstylesheettext/css
http://hersheys.com/etc.c...lt-theme.lc-ce68613fd26c44756b843f82ada39af6-lc.min.cssstylesheettext/css
https://cdnjs.cloudflare.com/ajax/libs/tiny-slider/2.9.3/tiny-slider.cssstylesheet
http://hersheys.com/etc.c...lt-theme.lc-2730f3049618fe87d485f14d4c31b969-lc.min.cssstylesheettext/css
http://hersheys.com/etc.c...lt-theme.lc-ce216e132c6815bc502977092b477d8a-lc.min.cssstylesheettext/css
https://cdnjs.cloudflare.com/ajax/libs/tiny-slider/2.9.3/tiny-slider.cssstylesheet
http://hersheys.com/etc.c...lt-theme.lc-aa075872c5180520796d39d55169bb38-lc.min.cssstylesheettext/css
http://hersheys.com/etc.c...lt-theme.lc-aca5a78aceeb5967e9ae24f0b51aa58e-lc.min.cssstylesheettext/css
https://cdnjs.cloudflare.com/ajax/libs/tiny-slider/2.9.3/tiny-slider.cssstylesheet
http://hersheys.com/etc.c...lt-theme.lc-98f0dd67881094b28b306c887c0806f4-lc.min.cssstylesheettext/css
http://hersheys.com/etc.c...lt-theme.lc-4c99bc55dea2ff988df6228e6f0ad9c5-lc.min.cssstylesheettext/css
http://hersheys.com/etc.c...lt-theme.lc-e5d265e65b09f5a873f58b443987e023-lc.min.cssstylesheettext/css
http://hersheys.com/etc.c...-awesome.lc-ed7674884eb3ac3d4a20c93657802ba8-lc.min.cssstylesheettext/css

Script
Scripts Block In Same Page Links to External Script Files Total
37 32 69


Too many (32) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 32
Script URL Type
http://hersheys.com/.rum/@adobe/helix-rum-js@%5E2/dist/rum-standalone.jstext/javascript
https://apps.bazaarvoice....ployments/hersheys/2021_new_site/production/en_US/bv.jstext/javascript
http://hersheys.com/etc.c...heyjquery.lc-0f39518e1de054b084b5070931995d03-lc.min.js
http://hersheys.com/etc.c...ibs/utils.lc-3b86602c4e1e0b41d9673f674a75cd4b-lc.min.js
http://hersheys.com/etc.c...te/jquery.lc-f9e8e8c279baf6a1a278042afe4f395a-lc.min.js
http://hersheys.com/etc.c...endencies.lc-9f9fdaa8982a0f444a4720a2098c372d-lc.min.js
http://hersheys.com/etc.c...e-revised.lc-ed55ed91f1fa20704ab432e2f966096a-lc.min.js
http://hersheys.com/etc.c...clientlib.lc-69ce39e83abd4c14cccbd076a9817914-lc.min.js
http://hersheys.com/etc.c...nglelayer.lc-f65935844e48d8402d7f3961a48cb218-lc.min.js
http://hersheys.com/etc.c...b-algolia.lc-a7a5a053020c6ed9deaa21f105cc272c-lc.min.js
http://hersheys.com/etc.c...clientlib.lc-390cb65c277173688a5448313505c75d-lc.min.js
http://hersheys.com/etc.c...clientlib.lc-112888cf96aa956a53a97b5063cb43f1-lc.min.js
https://cdnjs.cloudflare.com/ajax/libs/tiny-slider/2.9.2/min/tiny-slider.js
http://hersheys.com/etc.c...-carousel.lc-79304bb8e2b16fee60607ad9c0cb78ec-lc.min.js
http://hersheys.com/etc.c...clientlib.lc-b228db6164f81d834aa958c967bfbbd1-lc.min.js
http://hersheys.com/etc.c...clientlib.lc-e0bb513b9f167fb5312ccd1bd723d954-lc.min.js
https://cdnjs.cloudflare.com/ajax/libs/tiny-slider/2.9.2/min/tiny-slider.js
http://hersheys.com/etc.c...clientlib.lc-7e8f8329bc0210abab2a3497a78921ec-lc.min.js
http://hersheys.com/etc.c...clientlib.lc-d04f675047256537a04f7158eba461ad-lc.min.js
https://cdnjs.cloudflare.com/ajax/libs/tiny-slider/2.9.2/min/tiny-slider.js
https://static.elfsight.com/platform/platform.js
http://hersheys.com/etc.c...clientlib.lc-cedc217d95ad39b1977c916921648de0-lc.min.js
http://hersheys.com/etc.c...clientlib.lc-6a492407d71a479de873f92da55b8729-lc.min.js
http://hersheys.com/etc.c...container.lc-0a6aff292f5cc42142779cde92054524-lc.min.js
http://hersheys.com/etc.c...tlib-base.lc-91eb2122257a89fe7be58ccf70590c7b-lc.min.js
https://cdn.jsdelivr.net/npm/@algolia/autocomplete-js
https://cdn.jsdelivr.net/npm/@algolia/autocomplete-plugin-query-suggestions
https://cdn.jsdelivr.net/npm/@algolia/autocomplete-plugin-recent-searches
https://cdn.jsdelivr.net/npm/algoliasearch@4/dist/algoliasearch.umd.js
https://cdn.jsdelivr.net/...instantsearch.js@4/dist/instantsearch.production.min.js
http://hersheys.com/etc.c...lientlibs.lc-c10ee96444d094d7ed30c0d59f5c2008-lc.min.js

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
There is no Blog associated with your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing
Yes

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
6 Excellent! the website has a high page rank (6/10).

6
0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
33
Fair Enough! number of root domains (33) linked to your site hersheys.com could be improved.

33
< 20 21 - 50 > 51
Poor Good Excellent


Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

Tips:
1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 242
  Facebook Shares 746
  Facebook Comments 235
  Tweets 0
  LinkedIn 50

Social Media Integration
Good! your site is integrated with social media.

Facebook Pagehttps://www.facebook.com/people/Hersheyland/100093627783458
Twitter AccountNot Found
Google+ PageNot Found


Trustworthiness
94

Excellent! the website has a good Trustworthiness Score (94/100).

94
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
94 Excellent! the website has a good Child Safe Score (94/100).

94
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Safe Browsing
Safe! the site hersheys.com is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
219,192th most visited website in the world.
47,397th most visited website in United States  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Too Bad! You have too many domains (55 - wikihow.com, independent.co.uk, theverge.com, doctissimo.fr, entrepreneur.com, popsugar.com, kiva.org, advocate.com, aafp.org, itbusinessedge.com, motorcycle.com, pbnation.com, brit.co, vox.com, ishafoundation.org, hystersisters.com, atv.com, unionplus.org, thehersheycompany.com, oph.fi, ais.fi, modifiedcartrader.com, yourtango.com, recode.net, iqcolony.com, h2fanatic.com, personalwatercraft.com, adasisrael.org, adasyeshurun.com, dunelm.com, paramountplus.com, heritagefund.org.uk, top10vpn.com, familyid.com, agronegocios.co, asuntoslegales.com.co, lookfantastic.com.au, lookfantastic.fi, lookfantastic.jp, lookfantastic.co.in, lookfantastic.com.hk, lookfantastic.dk, lookfantastic.nl, lookfantastic.cz, lookfantastic.es, lookfantastic.de, lookfantastic.cn, lookfantastic.gr, lookfantastic.com.tw, lookfantastic.co.th, lookfantastic.pl, chocolateworld.com, hersheyfoodservice.com, thg.com, hersheyland.mx) hosted on the same server as hersheys.com (ip : 199.232.89.91).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : 199.232.89.91) is located at United States  
the most site visitors come from United States  

Excellent! your server is located close to most of your site visitors.
HTTP Compression
No

your website server does not support HTTP Compression.

Caching
No

your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
25 years, 294 days old ( 1st registered on : 1999-03-08 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires
0 years, 70 days from today ( expires on : 2025-03-07 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

domain is expiring in less than a year.

Domain Info
hersheys.com ( 12 characters )

Domain Registrar : Nom-iq Ltd. dba COM LAUDE

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
1999-03-08 1999-03-08 2025-03-07
25 years, 294 days old 25 years, 294 days ago 0 years, 70 days from today
25 years, 294 days old




Domain is going to expire in less than a year time (0 years, 70 days from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.

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