ipso.co.uk

	Excellent Practice	29

	Improvement Could be Made	6

	Critical Issues to Attend	13

Oct 28, 2024 09:22 AM

Recommended Actions

✔ Set meta keywords.
✔ Use more straight forward terms, avoid using too much jargon in the page content.
✔ Create a XML sitemap for your site.
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✔ Add more authoritative back-links for your site.
✔ Increase the traffic of your site.
✔ Reduce the number of domains hosted on the same server of your site ipso.co.uk.
✔ Host the site closer to the geo location where most of your site visitors come from.
✔ Implement HTTP compression for your site.
✔ Implement browser caching for your site.
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Detailed Reviews

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Most related categories of this website.

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Title

Home - IPSO

Words count: 2 Unique Words: 2 Length: 11 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.

Description

IPSO - the Independent Press Standards Organisation - is the independent regulator for the UK print and digital news industry.

Words count: 20 Length: 126 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]

Excellent! Your meta description contains between 70 and 160 characters.

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.

Google SERP Preview

Home - IPSO www.ipso.co.uk/
IPSO - the Independent Press Standards Organisation - is the independent regulator for the UK print and digital news industry.

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.

Keywords

Words count: 0 Length: 0 characters keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.

Keywords Cloud

This keywords cloud gives your an idea of what are those important keywords appears in your website.

advice analysis arbitration code complaint contact digital editors guidance harassment incidents independent industry ipso journalists latest learn list mailing major making nbsp news organisation practice press print public publishers read regulator report resources rulings sarah search service sign standards working

Top 20 Keywords

Total Terms Count: 429

It is nice! the word density is quite ok.

Top 20 terms occurance and density
Keyword	In Body	Density
ipso	22	5.13%
news	12	2.80%
complaint	10	2.33%
read	8	1.86%
rulings	7	1.63%
regulator	7	1.63%
independent	6	1.40%
press	6	1.40%
guidance	6	1.40%
making	6	1.40%
standards	5	1.17%
digital	5	1.17%
search	5	1.17%
editors	5	1.17%
public	5	1.17%
publishers	5	1.17%
harassment	4	0.93%
code	4	0.93%
practice	4	0.93%
contact	4	0.93%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.

Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.

Highlight

<H1>	<H2>	<H3>	<H4>	<H5>	<H6>	<B>	<U>	<I>	<EM>	<STRONG>	Total
1	13	9	0	0	0	0	0	0	0	0	23

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H1> (1)	We are the independent regulator for the UK print and digital news industry
<H2> (13)	Search this site Useful links Thinking of making a complaint? Advice, guidance and support How we can help you Editors' Code of Practice Latest IPSO News Recent rulings Sign up for updates from IPSO Key documents Our services Contact Follow IPSO
<H3> (9)	Making a complaint News & analysis Sarah Hamilton appointed as independent complaints reviewer Harassment service Regulated publications Arbitration scheme IPSO marks ten years with new funding settlement For accountable journalism: IPSO publishes its Annual Report 2023 IPSO publishes guidance on reporting major incidents

HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page

Reading Level

23.3

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.

Language

en-us Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.

Page Encoding

utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.

Favicon

Excellent! the website has a shortcut favicon image.

RSS

https://www.ipso.co.uk/comments/feed/ Excellent! the website has a RSS (Really Simple Syndication) Feed for quick publishing.

Robots.txt

http://ipso.co.uk/robots.txt Excellent! the website has a Robots.txt file to regulate search engine crawlers access.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.

XML Sitemap

XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).

Loading Time

1.69 seconds - 8.52 Kb/s

Excellent! the loading speed is pretty fast!

Estimated loading time for different internet connections
Modem (56Kbits/s)	Mobile/HSDPAM (7.2Mbits/s)	ADSL (8Mbits/s)	Cable (30Mbits/s)	Optical Fibre (100Mbits/s)
2.06 s	0.02 s	0.01 s	0.00 s	1.15 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.

Total Size

14 Kb (14,406 bytes)

The page is a bit too small, it may not have enough relevant content to rank well!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading

Text To Code Ratio

Total Size	Text Size	HTML Code Size	Text/HTML Code Ratio
14 Kb (14,406 bytes)	3 Kb (3,342 bytes)	11 Kb (11,064 bytes)	30.21 %

Excellent! the text to html code ratio is just nice, that is within 15%-70%!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.

Flash

Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.

Frame

Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.

Inline CSS

1 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.

Nested Table

Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.

Plain Text Email

Excellent! No Plain Text Email is detected on this page.

Redirect Count

1 redirection was detected for loading this page.

Using HTTPS

Excellent! HTTPS is used for your page.

WWW Resolve

Excellent! the websites https://www.ipso.co.uk/ and http://ipso.co.uk are resolved to the same url :https://www.ipso.co.uk/

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).

URL Rewrite

Excellent! your urls are clean.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.

Underscore In URL

Excellent! your do not use underscore in your URLs.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.

Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.

Links

Internal Links (link to pages within this domain)	External Links (link to pages on other websites)	Total
59	4	63

Excellent! the number of links are less than 100.

Internal Links (link to pages within this domain) - 59
URL	Anchor Text
http://ipso.co.uk/#content	Skip to content
https://www.ipso.co.uk/resources-guidance/	Resources & guidance
https://www.ipso.co.uk/rulings/	Rulings
https://www.ipso.co.uk/what-we-do/harassment/	Harassment
https://www.ipso.co.uk/home/working-at-ipso/	Working at IPSO
https://www.ipso.co.uk/editors-code-of-practice/	Editors' Code of Practice
https://www.ipso.co.uk/home/contact/	Contact IPSO
https://www.ipso.co.uk/making-a-complaint/	Making a complaint
https://www.ipso.co.uk/making-a-complaint/	Read more
https://www.ipso.co.uk/news-analysis/	News & analysis
https://www.ipso.co.uk/news-analysis/	Read more
https://www.ipso.co.uk/...d-as-independent-complaints-reviewer/	Sarah Hamilton appointed as in...
https://www.ipso.co.uk/...d-as-independent-complaints-reviewer/	Read more
https://www.ipso.co.uk	IPSO
https://www.ipso.co.uk/	Home
https://www.ipso.co.uk/what-we-do/	What we do
https://www.ipso.co.uk/making-a-complaint/	Making a complaint
https://www.ipso.co.uk/...d-editors/for-journalists-publishers/	For journalists & publishers
https://www.ipso.co.uk/news-analysis/	News & analysis
https://www.ipso.co.uk/	Home
https://www.ipso.co.uk/what-we-do/	What we do
https://www.ipso.co.uk/making-a-complaint/	Making a complaint
https://www.ipso.co.uk/...d-editors/for-journalists-publishers/	For journalists & publishers
https://www.ipso.co.uk/news-analysis/	News & analysis
https://www.ipso.co.uk/resources-guidance/	Resources & guidance
https://www.ipso.co.uk/rulings/	Rulings
https://www.ipso.co.uk/what-we-do/harassment/	Harassment
https://www.ipso.co.uk/home/working-at-ipso/	Working at IPSO
https://www.ipso.co.uk/editors-code-of-practice/	Editors' Code of Practice
https://www.ipso.co.uk/home/contact/	Contact IPSO
https://www.ipso.co.uk/what-we-do/	Learn about what we do
https://www.ipso.co.uk/making-a-complaint/	Find out more
https://www.ipso.co.uk/resources-guidance/	Find out more
https://www.ipso.co.uk/what-we-do/harassment/	Learn more
https://www.ipso.co.uk/...aking-a-complaint/who-ipso-regulates/	Learn more
https://www.ipso.co.uk/home/arbitration/	Learn more
https://www.ipso.co.uk/editors-code-of-practice/	Read more
https://www.ipso.co.uk/...egulator-with-new-funding-settlement/	IPSO marks ten years with new ...
https://www.ipso.co.uk/...pso-publishes-its-annual-report-2023/	For accountable journalism: IP...
https://www.ipso.co.uk/...uidance-on-reporting-major-incidents/	IPSO publishes guidance on rep...
https://www.ipso.co.uk/news-analysis/	View all News
https://www.ipso.co.uk/rulings/	View all rulings
https://www.ipso.co.uk/sign-up-to-our-mailing-list/	Sign up to our mailing list
https://www.ipso.co.uk/editors-code-of-practice/	The Editors' Code of Practice
https://www.ipso.co.uk/what-we-do/ipso-strategy/	IPSO Strategy
https://www.ipso.co.uk/...uments/arbitration-scheme-rules-2018/	Arbitration Scheme Rules 2018
https://www.ipso.co.uk/ipso-regulations-2024/	IPSO Regulations 2024
https://www.ipso.co.uk/...us/ipso-articles-of-association-2019/	Articles of Association-2019
https://www.ipso.co.uk/making-a-complaint/	Making a complaint
https://www.ipso.co.uk/what-we-do/harassment/	Harassment service
https://www.ipso.co.uk/what-we-do/monitoring/	Monitoring
https://www.ipso.co.uk/home/arbitration/overview/	Arbitration overview
https://www.ipso.co.uk/...ts-publishers/whistleblowing-service/	Whistleblowing service
https://www.ipso.co.uk/home/contact/	Contact IPSO
https://www.ipso.co.uk/sign-up-to-our-mailing-list/	Sign up to our mailing list
https://www.ipso.co.uk/press-office/	Press Office
https://www.ipso.co.uk/privacy-policy/	Privacy
https://www.ipso.co.uk/accessibility/	Accessibility
https://www.ipso.co.uk/cookies/	Cookies

External Links (link to pages on other websites) - 4
URL	Anchor Text
https://twitter.com/IpsoNews	via X
https://uk.linkedin.com...ent-press-standards-organisation-ipso	via LinkedIn
https://www.facebook.com/ipsonews/	via Facebook
https://www.reasondigital.com/	Reason ...

reasonable number of links (below 100) per page will give a better user experience.

Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.

Images

Total Images	Alt Present	Alt Missing
15	4	11

11 images do not have Alt values.

Image URL - 15
URL	ALT Text
https://www.ipso.co.uk/wp-content/uploads/2024/04/IPSO-2-10.svg
https://www.ipso.co.uk/wp-content/uploads/2024/01/logo-teal.png
https://www.ipso.co.uk/wp-content/uploads/2024/04/IPSO-Logo.png	IPSO
https://www.ipso.co.uk/wp-content/uploads/2024/05/IPSO-10.svg
https://www.ipso.co.uk/wp-content/uploads/2024/04/IPSO-Logo.png	IPSO
https://www.ipso.co.uk/wp-content/uploads/2024/06/IPSO-2-5.png
https://www.ipso.co.uk/wp-content/uploads/2024/06/1.9-Newsroom.png
https://www.ipso.co.uk/wp-content/uploads/2024/06/IPSO-4.png
https://www.ipso.co.uk/wp-content/uploads/2024/06/IPSO-5.png
https://www.ipso.co.uk/wp-content/uploads/2024/05/1.2-Door-knock.svg
https://www.ipso.co.uk/wp-content/uploads/2024/06/IPSO-7b.png
https://www.ipso.co.uk/wp-content/uploads/2024/06/IPSO-2-1.png
https://www.ipso.co.uk/wp-content/uploads/2024/06/IPSO-1-1.png
https://www.ipso.co.uk/wp-content/uploads/2024/04/IPSO-2-9.svg	An illustration showing a woma...
https://www.ipso.co.uk/wp-content/uploads/2024/04/IPSO_FLAG_BLACK-1.png	footer logo

search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.

CSS

Style Block In Same Page	Links to External Style Files	Total
4	4	8

Too many (4) external style sheet files , it will slow down the downloading.

Links To External Stylesheet Files - 4
Stylesheet URL	rel	type
https://www.ipso.co.uk/...p-includes/css/dist/block-library/style.min.css?ver=6.6.2	stylesheet	text/css
https://www.ipso.co.uk/...dist/css/montere-style.abe4eb46d8822409f797.css?ver=6.6.2	stylesheet	text/css
https://www.ipso.co.uk/...e/dist/css/montere-app.420d7a6377533ba693b9.css?ver=6.6.2	stylesheet	text/css
https://www.ipso.co.uk/...nts-form-app/dist/assets/css/index-DYnJXEjm.css?ver=6.6.2	stylesheet	text/css

Script

Scripts Block In Same Page	Links to External Script Files	Total
12	7	19

Too many (7) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 7
Script URL	Type
https://www.ipso.co.uk/wp-includes/js/jquery/jquery.min.js?ver=3.7.1	text/javascript
https://www.ipso.co.uk/wp-includes/js/jquery/jquery-migrate.min.js?ver=3.4.1	text/javascript
https://www.ipso.co.uk/...montere/dist/js/montere-app.cacb0498569f3489992d.js?ver=1	text/javascript
https://www.ipso.co.uk/wp-content/plugins/ipso-api/js/endpoints.min.js?ver=6.6.2	text/javascript
	text/javascript
https://www.ipso.co.uk/...ontent/themes/montere/js/skip-link-focus-fix.js?ver=6.6.2	text/javascript
https://www.ipso.co.uk/...aints-form-app/dist/assets/js/index-CXlhA7ft.js?ver=6.6.2	module

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.

Blog Or News Release

Link to Blog / News Release Page
https://www.ipso.co.uk/news-analysis/	News & analysis
https://www.facebook.com/ipsonews/	via Facebook

Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.

Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.

DMOZ Listing

No

Your site is not listed in the DMOZ Open Directory. DMOZ Open Directory Project

Google Analytics

Analytics Service is not implemented for the site.

Links From Root Domains

86
Excellent! You do have a lot of root domains (86) linked to your site ipso.co.uk.

< 20	21 - 50	> 51
86
Poor	Good	Excellent

Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

Tips:
1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.

Social Media Integration

Excellent! your site is well integrated with social media networks.

Facebook Page	https://www.facebook.com/ipsonews/
Twitter Account	https://twitter.com/IpsoNews
Google+ Page	Not Found

Trustworthiness

0

No Trustworthiness Score is calculated for the site.

0 - 19	20 - 39	40 - 59	60 - 79	80 - 100
0
Very Poor	Poor	Unsatisfactory	Good	Excellent

Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.

Child Safe

0 No Child Safe Score is calculated for the site.

0 - 19	20 - 39	40 - 59	60 - 79	80 - 100
0
Very Poor	Poor	Unsatisfactory	Good	Excellent

Safe Browsing

Safe! the site ipso.co.uk is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.

Traffic Rank

1,022,526^th most visited website in the world.
Your site is not among the most visited 1 million websites in the world.

Websites On Same Server

Too Bad! 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sciencebasedtargetsnetwork.org, transforminglives.coach, photoshelterbrands.com, veratad.com, psf.ca, whizzeducation.com, deloatchlaw.com, engage-ats.com, ulurustatement.org) hosted on the same server as ipso.co.uk (ip : 141.193.213.11).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.

Server Location

your server (IP : 141.193.213.11) is located at United States

ensure your server is not located far away from most of your site visitors.

HTTP Compression

No

your website server does not support HTTP Compression.

Caching

No

your website server does not support Caching.

Server Signature

Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.

Domain Expires

0 years, 92 days from today ( expires on : 2025-02-23 )

[ To check the detailed whois info, Use this Whois Lookup Tool ]

domain is expiring in less than a year.

Domain Info

ipso.co.uk ( 10 characters )

Domain Registrar : Nominet UK

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On	Last Modified On	Expires On
unknown	2024-08-13	2025-02-23
unknown old	0 years, 101 days ago	0 years, 92 days from today

unknown old

Domain Name Servers used by ipso.co.uk
DNS Name	IP Address
ipso.co.uk	141.193.213.10

Domain is going to expire in less than a year time (0 years, 92 days from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.

ipso.co.uk

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