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Excellent Practice24
Improvement Could be Made10
Critical Issues to Attend14
Nov 4, 2024 08:49 AM

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Detailed Reviews

Related Category
Most related categories of this website.

careers   flights   hotels   luxury   sale   soccer   tickets   travel  

Title
Sök efter billiga flygresor, hotell & hyrbilar | KAYAK

Words count: 7    Unique Words: 7    Length: 55 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description
Använd resesökmotorn KAYAK nästa gång du behöver söka och jämföra priser på flygresor, hotell, hyrbilar och paketresor. Din resa börjar här.

Words count: 31    Length: 151 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


Excellent! Your meta description contains between 70 and 160 characters.

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
Sök efter billiga flygresor, hotell & hyrbilar | KAYAK www.kayak.se/
Använd resesökmotorn KAYAK nästa gång du behöver söka och jämföra priser på flygresor, hotell, hyrbilar och paketresor. Din resa börjar här.

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords
Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

aacute  alc  alicante  anv  aring  arn  auml  bangkok  barcelona  beh  berlin  bkk  bma  bull  city  dubai  eacute  flyg  hostel  hotel  istanbul  kayak  lla  london  lule  malm  mmx  nbsp  nda  nyo  ouml  paris  phuket  priset  sha  sta  stockholm  teborg  ume  vandrarhem 

Top 20 Keywords
Total Terms Count: 2,147

It is nice! the word density is quite ok.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
nbsp 303 14.11%
flyg 131 6.10%
ouml 108 5.03%
auml 71 3.31%
stockholm 66 3.07%
bull 54 2.52%
aring 52 2.42%
hotel 49 2.28%
arn 46 2.14%
teborg 22 1.02%
kayak 21 0.98%
bangkok 20 0.93%
alicante 17 0.79%
malm 15 0.70%
hostel 15 0.70%
mmx 13 0.61%
paris 12 0.56%
dubai 11 0.51%
london 10 0.47%
sta 9 0.42%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
13274400000039

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H1>

(1)
Sök flyg, hotell & hyrbilar

<H2>

(3)
Vart vill du resa?
Börja din reseplanering här
Vanliga frågor om KAYAK

<H3>

(27)
Bangkok
Málaga
Phuket
Barcelona
Berlin
Asien
Marocko
Göteborg
Uppsala
Stockholm
New York
Istanbul
Alicante
Köpenhamn
Polen
Chile
Malmö
Norrköping
London
Dubai
Paris
Amsterdam
Las Palmas de Gran Canaria
Sverige
Kroatien
Västerås
Helsingborg

<H4>

(4)
Hur hittar jag de bästa reseerbjudandena på KAYAK?
Varför är KAYAK den bästa reseappen?
Hur kan jag använda KAYAK för att hantera mina resebokningar?
Vad är KAYAKs prisbevakning?
<H5>
(4)
Stora namn, större erbjudanden
Sök i lugn och ro
Boka med flexibilitet
Gratis och pålitligt


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level
0.3

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
Language
sv-se Excellent! the website declared its language in use.

the detected language is : sv

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Favicon
Excellent! the website has a shortcut favicon image.

RSS
the website does not have a RSS Feed.

Robots.txt
Robots.txt is not presented for the site.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.47 seconds - 249.13 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
16.73 s 0.13 s 0.12 s 0.03 s 9.37 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
117 Kb (117,089 bytes)

Excellent! the page size is just nice, that is within 30K-150K!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
117 Kb (117,089 bytes) 17 Kb (16,968 bytes) 100 Kb (100,121 bytes) 16.95 %


Excellent! the text to html code ratio is just nice, that is within 15%-70%!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
69 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
1 Email Address (t****@kayak.se) was detected on this page.

Redirect Count
1 redirection was detected for loading this page.

Using HTTPS
Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites https://www.kayak.se/ and http://kayak.se are resolved to the same url :https://www.kayak.se/

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
URL Rewrite
Non SEO Friendly URLs
https://www.kayak.se/...5c9zZC7jnYXjKj9ep-ConHobAnULNDadj__YlpcV_h50avIZTqcXyS_gzp5


You may use url rewrite techniques to make these 1 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
URLs with underscore
https://www.kayak.se/...nHobAnULNDadj__YlpcV_h50avIZTqcXyS_gzp5


You have 1 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Links
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
318 87 405


Too many links (405), it may be considered as spam!

Internal Links (link to pages within this domain) - 318
URL Anchor Text
http://kayak.se/#mainHoppa till huvudinnehåll
http://kayak.se/
http://kayak.se/flightsFlyg
http://kayak.se/staysBoende
http://kayak.se/carsHyrbilar
http://kayak.se/paketresorFlyg+hotell
http://kayak.se/#Explore
http://kayak.se/#Direkt
http://kayak.se/#KAYAK BusinessNYHET
http://kayak.se/#Trips
https://www.kayak.se/Sverige
https://www.kayak.se/...nHobAnULNDadj__YlpcV_h50avIZTqcXyS_gzp5Res till Paris med Air FranceF...
http://kayak.se/flightsflyg
http://kayak.se/hotelshotell
http://kayak.se/carshyrbilar
http://kayak.se/Billiga-Bangkok-hyrbilar.26166.cars.kspBILAR
http://kayak.se/flyg/Sverige-SE0/Bangkok-TH1FLYG
http://kayak.se/Bangkok-hotell.26166.hotel.kspHOTELL
http://kayak.se/Bangk...-Rambuttri-Village-Inn-Plaza.140739.kspRambuttri Village Inn & Plaza2...
http://kayak.se/Bangkok-hotell-Prince-Palace-Hotel.27466.kspPrince Palace Hotel Bangkok420...
http://kayak.se/Bangkok-hotell-.76733.kspAmbassador Bangkok Hotel477 kr...
http://kayak.se/Bangkok-hotell-Asia-Hotel-Bangkok.35530.kspAsia Hotel Bangkok488 kr+
http://kayak.se/Bangk...antara-Sathorn-Bangkok-Hotel.333168.kspJc Kevin Sathorn Bangkok Hotel...
http://kayak.se/Bangk...ell-Travelodge-Sukhumvit-11.3639246.kspTravelodge Sukhumvit 11580 kr+
http://kayak.se/Bangkok-hotell-Arte-Hotel.2654593.kspArte Hotel - Sha Extra Plus694...
http://kayak.se/Bangk...ium-Residence-Sathorn-Bangkok.60177.kspChatrium Residence Sathon Bang...
http://kayak.se/Bangkok-hotell-Rembrandt-Hotel.199450.kspRembrandt Hotel Bangkok735 kr+
http://kayak.se/Bangk...ll-Centre-Point-Sukhumvit-10.134227.kspCentre Point Sukhumvit 10745 k...
http://kayak.se/Bangk...k-hotell-Dream-Hotel-Bangkok.162795.kspNight Hotel Bangkok - Sukhumvi...
http://kayak.se/Bangk...Central-Plaza-Ladprao-Bangkok.19189.kspCentara Grand at Central Plaza...
http://kayak.se/Bangkok-hotell-Centre-Point-Silom.134226.kspCentre Point Silom870 kr+
http://kayak.se/Bangk...ndham-Bangkok-Menam-Riverside.19637.kspRamada Plaza by Wyndham Bangko...
http://kayak.se/Bangkok-hotell-Lancaster-Bangkok.2577435.kspLancaster Bangkok967 kr+
http://kayak.se/flyg/...-Suvarnabhumi-och-andra-flygplatser-BKKFlyg Stockholm - Bangkok (ARN ...
http://kayak.se/flyg/...-Suvarnabhumi-och-andra-flygplatser-BKKFlyg Göteborg - Bangkok (GOT -...
http://kayak.se/flyg/...kholm-Arlanda-ARN/Bangkok-Don-Muang-DMKFlyg Stockholm - Bangkok (ARN ...
http://kayak.se/flyg/...-Suvarnabhumi-och-andra-flygplatser-BKKFlyg Stockholm - Bangkok (BMA ...
http://kayak.se/flyg/...-Suvarnabhumi-och-andra-flygplatser-BKKFlyg Malmö - Bangkok (MMX - BK...
http://kayak.se/flyg/...-Suvarnabhumi-och-andra-flygplatser-BKKFlyg Umeå - Bangkok (UME - BKK...
http://kayak.se/flyg/...-Suvarnabhumi-och-andra-flygplatser-BKKFlyg Linköping - Bangkok (LPI ...
http://kayak.se/flyg/Lulea-Kallax-LLA/Bangkok-Don-Muang-DMKFlyg Luleå - Bangkok (LLA - DM...
http://kayak.se/flyg/...-Suvarnabhumi-och-andra-flygplatser-BKKFlyg Jönköping - Bangkok (JKG ...
http://kayak.se/flyg/...-Suvarnabhumi-och-andra-flygplatser-BKKFlyg Halmstad - Bangkok (HAD -...
http://kayak.se/Billiga-Malaga-hyrbilar.5309.cars.kspBILAR
http://kayak.se/flyg/Sverige-SE0/Malaga-AGPFLYG
http://kayak.se/Malaga-hotell.5309.hotel.kspHOTELL
http://kayak.se/Malag...ell-Feel-Hostels-City-Center.461847.kspFeel Hostels City Center247 kr...
http://kayak.se/Malag...ell-Feel-Hostels-Soho-Malaga.417575.kspFeel Hostels Soho Malaga290 kr...
http://kayak.se/Malaga-hotell-Hotel-Rincon-Sol.79469.kspHotel Rincón Sol515 kr+
http://kayak.se/flyg/...eborg-Landvetter-Airport-GOT/Malaga-AGPFlyg Göteborg - Málaga (GOT - ...
http://kayak.se/flyg/Stockholm-Arlanda-ARN/Malaga-AGPFlyg Stockholm - Málaga (ARN -...
http://kayak.se/flyg/Stockholm-Skavsta-NYO/Malaga-AGPFlyg Stockholm - Málaga (NYO -...
http://kayak.se/Billiga-Phuket-hyrbilar.23911.cars.kspBILAR
http://kayak.se/flyg/Sverige-SE0/Phukets-internationella-HKTFLYG
http://kayak.se/Phuket-hotell.23911.hotel.kspHOTELL
http://kayak.se/Phuket-hotell-Sleep-at-Phuket.748543.kspSleep At Phuket Sha Plus194 kr...
http://kayak.se/Phuket-hotell-Acca-Patong.647234.kspAcca Patong232 kr+
http://kayak.se/Phuke...Monkey-Hub-And-Hotel-Phuket.2363256.kspBlu Monkey Hub and Hotel Phuke...
http://kayak.se/Phuket-hotell-Pearl-Hotel.76734.kspPearl Hotel Phuket507 kr+
http://kayak.se/flyg/...Arlanda-ARN/Phukets-internationella-HKTFlyg Stockholm - Phuket (ARN -...
http://kayak.se/flyg/...Airport-GOT/Phukets-internationella-HKTFlyg Göteborg - Phuket (GOT - ...
http://kayak.se/flyg/...-Bromma-BMA/Phukets-internationella-HKTFlyg Stockholm - Phuket (BMA -...
http://kayak.se/Billiga-Barcelona-hyrbilar.22567.cars.kspBILAR
http://kayak.se/flyg/Sverige-SE0/Barcelona-El-Prats-BCNFLYG
http://kayak.se/Barcelona-hotell.22567.hotel.kspHOTELL
http://kayak.se/Barce...-hotell-Equity-Point-Centric.248795.kspSafestay Barcelona Passeig de ...
http://kayak.se/Barcelona-hotell-Mellow-Barcelona.306161.kspMellow Hostel Barcelona236 kr+
http://kayak.se/Barcelona-hotell-Bcnsporthostels.758696.kspBcnsporthostels247 kr+
http://kayak.se/flyg/...holm-Arlanda-ARN/Barcelona-El-Prats-BCNFlyg Stockholm - Barcelona (AR...
http://kayak.se/flyg/...tter-Airport-GOT/Barcelona-El-Prats-BCNFlyg Göteborg - Barcelona (GOT...
http://kayak.se/flyg/...holm-Skavsta-NYO/Barcelona-El-Prats-BCNFlyg Stockholm - Barcelona (NY...
http://kayak.se/Billiga-Berlin-hyrbilar.9109.cars.kspBILAR
http://kayak.se/flyg/Sverige-SE0/Berlin-Brandenburg-BERFLYG
http://kayak.se/Berlin-hotell.9109.hotel.kspHOTELL
http://kayak.se/Berlin-hotell-A-O-Berlin-Kolumbus.4831.kspA&O Berlin Kolumbus183 kr+
http://kayak.se/Berlin-hotell-A-o-Berlin-Mitte.122454.kspa&o Berlin Mitte193 kr+
http://kayak.se/Berlin-hotell-one80-Hostel-Berlin.448370.kspGenerator Berlin Alexanderplat...
http://kayak.se/flyg/...holm-Arlanda-ARN/Berlin-Brandenburg-BERFlyg Stockholm - Berlin (ARN -...
http://kayak.se/flyg/...tter-Airport-GOT/Berlin-Brandenburg-BERFlyg Göteborg - Berlin (GOT - ...
http://kayak.se/flyg/Malmoe-MMX/Berlin-Brandenburg-BERFlyg Malmö - Berlin (MMX - BER...
http://kayak.se/Asien-hyrbilar.as.ccr.kspBILAR
http://kayak.se/flyg/Sverige-SE0/Asien-AS0FLYG
http://kayak.se/Billiga-hotell-i-Asien.as.htc.htmlHOTELL
http://kayak.se/Phuket-hotell-Sleep-at-Phuket.748543.kspSleep At Phuket Sha Plus194 kr...
http://kayak.se/Phuket-hotell-Acca-Patong.647234.kspAcca Patong232 kr+
http://kayak.se/Phuke...Monkey-Hub-And-Hotel-Phuket.2363256.kspBlu Monkey Hub and Hotel Phuke...
http://kayak.se/flyg/Stockholm-Arlanda-ARN/Tokyo-Narita-NRTFlyg Stockholm - Tokyo (ARN - ...
http://kayak.se/flyg/...ckholm-Arlanda-ARN/Singapore-Changi-SINFlyg Stockholm - Singapore (AR...
http://kayak.se/flyg/...landa-ARN/Hongkongs-internationella-HKGFlyg Stockholm - Hongkong (ARN...
http://kayak.se/Marocko-Hyrbilar.167.crc.htmlBILAR
http://kayak.se/flyg/Sverige-SE0/Marocko-MA0FLYG
http://kayak.se/Marocko-hotell.167.dc.htmlHOTELL
http://kayak.se/Casablanca-hotell-Hotel-Boustane.2571588.kspHôtel Boustane227 kr+
http://kayak.se/Casablanca-hotell-Hotel-Central.183603.kspHotel Central301 kr+
http://kayak.se/Casab...anca-hotell-Hotel-Washington.195640.kspHotel Washington311 kr+
http://kayak.se/flyg/...kholm-Arlanda-ARN/Marrakech-Menaras-RAKFlyg Stockholm - Marrakech (AR...
http://kayak.se/flyg/...ckholm-Arlanda-ARN/Agadir-Almassira-AGAFlyg Stockholm - Agadir (ARN -...
http://kayak.se/flyg/...etter-Airport-GOT/Marrakech-Menaras-RAKFlyg Göteborg - Marrakech (GOT...
http://kayak.se/Billiga-Goeteborg-hyrbilar.56272.cars.kspBILAR
http://kayak.se/flyg/...ge-SE0/Goeteborg-Landvetter-Airport-GOTFLYG
...

External Links (link to pages on other websites) - 87
URL Anchor Text
https://www.kayak.com.ar/Argentina
https://www.kayak.com.au/Australia
https://www.be.kayak.com/België
https://www.be.kayak.com/FR
https://www.be.kayak.com/NL
https://www.kayak.bo/Bolivia
https://www.kayak.com.br/Brasil
https://www.ca.kayak.com/Canada
https://www.ca.kayak.com/EN
https://www.ca.kayak.com/FR
https://www.kayak.cl/Chile
https://www.cn.kayak.com/中国
https://www.kayak.com.co/Colombia
https://www.kayak.co.cr/Costa Rica
https://www.kayak.dk/Danmark
https://www.kayak.de/Deutschland
https://www.kayak.de/DE
https://www.kayak.de/EN
https://www.kayak.com.ec/Ecuador
https://www.kayak.com.sv/El Salvador
https://www.kayak.es/España
https://www.kayak.es/ES
https://www.kayak.es/CA
https://www.kayak.fr/France
https://www.gr.kayak.com/Ελλάδα
https://www.kayak.com.gt/Guatemala
https://www.kayak.com.hn/Honduras
https://www.kayak.com.hk/香港
https://www.kayak.com.hk/EN
https://www.kayak.com.hk/
https://www.kayak.co.in/India
https://www.kayak.co.id/Indonesia
https://www.kayak.co.id/ID
https://www.kayak.co.id/EN
https://www.kayak.ie/Ireland
https://www.il.kayak.com/Israel
https://www.il.kayak.com/EN
https://www.il.kayak.com/HE
https://www.kayak.it/Italia
https://www.kayak.co.jp/日本
https://www.kayak.com.my/Malaysia
https://www.kayak.com.my/EN
https://www.kayak.com.my/BM
https://www.kayak.com.mx/México
https://www.kayak.nl/Nederland
https://www.nz.kayak.com/New Zealand
https://www.kayak.com.ni/Nicaragua
https://www.kayak.no/Norge
https://www.kayak.com.pa/Panamá
https://www.kayak.com.py/Paraguay
https://www.kayak.com.pe/Perú
https://www.kayak.com.ph/Philippines
https://www.kayak.pl/Polska
https://www.kayak.pt/Portugal
https://www.kayak.com.pr/Puerto Rico
https://www.kayak.com.do/República Dominicana
https://www.ro.kayak.com/România
https://www.kayak.ch/Schweiz
https://www.kayak.ch/FR
https://www.kayak.ch/DE
https://www.kayak.sg/Singapore
https://www.kayak.sg/EN
https://www.kayak.sg/
https://www.za.kayak.com/South Africa
https://www.kayak.co.kr/대한민국
https://www.fi.kayak.com/Suomi
https://www.tw.kayak.com/台灣
https://www.kayak.com.tr/Türkiye
https://www.kayak.ae/United Arab Emirates
https://www.kayak.co.uk/United Kingdom
https://www.kayak.com/United States
https://www.kayak.com/EN
https://www.kayak.com/ES
https://www.kayak.com.uy/Uruguay
https://www.kayak.co.ve/Venezuela
https://www.vn.kayak.com/Việt Nam
https://www.vn.kayak.com/EN
https://www.vn.kayak.com/VI
https://www.at.kayak.com/Österreich
https://www.cz.kayak.com/Česká republika
https://www.ua.kayak.com/Україна
https://www.kayak.sa/Saudi Arabia
https://www.kayak.sa/AR
https://www.kayak.sa/EN
https://www.kayak.co.th/ประเทศไทย
https://www.kayak.co.th/TH
https://www.kayak.co.th/EN

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Images
Total Images Alt Present Alt Missing
1 1 0


Excellent! all images are associated with an ALT value.

Image URL - 1
URL ALT Text
http://kayak.se/picas...ers/5002186/vector-logos/738e22e485288e8f.svg&padX=5&padY=5hpto-logo


search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
CSS
Style Block In Same Page Links to External Style Files Total
1 2 3


You have 1 style blocks in the same file, try to put them in a separate file.

Links To External Stylesheet Files - 2
Stylesheet URL rel type
https://content.r9cdn...ed.css?v=a742b45c5763dc056118a46de182f85dfc806892&cluster=4stylesheet
https://content.r9cdn...ed.css?v=55f65036e824d27182719d1bc71637d3aedaeba6&cluster=4stylesheet

Script
Scripts Block In Same Page Links to External Script Files Total
16 2 18


You have 16 script blocks in the same file, try to put them in a separate file.

Links To External Script Files - 2
Script URL Type
https://content.r9cdn...ned.js?v=0a20c3999cc7cc370cb28d735f2cb291b92d2ff6&cluster=4text/javascript
https://content.r9cdn...ned.js?v=27380e74dd0c3e16b25d3f6f434cf7af9e0b8298&cluster=4text/javascript

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
There is no Blog associated with your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing
Yes

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Social Media Integration
Your site is not integrated with Facebook, Twitter or Google+.

Facebook PageNot Found
Twitter AccountNot Found
Google+ PageNot Found


Trustworthiness
0

No Trustworthiness Score is calculated for the site.

0
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
0 No Child Safe Score is calculated for the site.

0
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Safe Browsing
Safe! the site kayak.se is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
Your site is not among the most visited 1 million websites in the world.
Websites On Same Server
Fair Enough! number of domains (15 - hotelscombined.com, kayak.pl, hotelscombined.co.uk, hotelscombined.it, cheapflights.com.my, kayak.sa, hotelscombined.my, kayak.com.gt, kayak.ie, kayak.com.ec, kayak.com.ph, hotelscombined.co.nz, hotelscombined.co.th, hotelscombined.ca, hotelscombined.no) hosted on the same server as kayak.se (ip : 199.232.89.29) could be lesser.

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : 199.232.89.29) is located at United States  
ensure your server is not located far away from most of your site visitors.
HTTP Compression
No

your website server does not support HTTP Compression.

Caching
No

your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
28 years, 359 days old ( 1st registered on : 1995-12-12 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires
1 year, 40 days from today ( expires on : 2026-01-15 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

domain is expiring soon.

Domain Info
kayak.se ( 8 characters )

Domain Registrar : NIC-SE

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
1995-12-12 2023-10-24 2026-01-15
28 years, 359 days old 1 year, 42 days ago 1 year, 40 days from today
28 years, 359 days old


Domain Name Servers used by kayak.se
DNS Name IP Address
dns4.p10.nsone.net198.51.45.74
dns3.p10.nsone.net198.51.44.74
dns2.p10.nsone.net198.51.45.10
dns1.p10.nsone.net198.51.44.10
ns04.r9dns.net45.54.73.193
ns03.r9dns.net45.54.73.129
ns02.r9dns.net45.54.73.65
ns01.r9dns.net45.54.73.1


You have a nice choice of domain name, which is of a right length (8 characters).

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.

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